PROPOSED CONCEPT DEVELOPMENT FOR THE ASSIGNED EVENT

EVENT RATIONALE:
The event will be held on December 19, 2020 (Saturday). The webinar “Lakbay Tayo!:
A Webinar for a Safer Tour Guiding Practices Amidst New Normal” will cover from 9:00 to 11:30
in the morning and 1:00-4:00 in the afternoon for the skill competition. Due to pandemic, the event will
follow the quarantine protocols. The event shall be held on an online platform, Zoom and Facebook and
to be managed by the production and technical team in their safety of their home
The Felizedad Evento Co. arrived with a theme: “"Unlocking Youth's Potential
through New Normal" ". The purpose of Felizedad Evento's theme is building a new life opportunities
and potential through online. In which somehow people may have experiencing struggles and frustration
by dealing everything through online. Futhermore, the new normal is quite challenging for everyone but
Felizedad Evento is here to guide and encourage the youth and give them some great tips on how to
survive the new normal by having informative statements and entertainment programs. Therefore,
Felizedad Evento aims to make a difference while adapting to changes in this new normal. Our company
are concern with how pandemic affects the tour guiding industry.
MARKETING STRATEGIES:
Made social media accounts (Facebook and Instagram) We decided to choose the two
social media platforms because our primary audiences are users of these applications. Besides this, the
engagement and algorithm are easier because of the availability of their access to the mass. It is also
where we can be reached out of easier and efficiently faster.
Created an e-mail account and made an event company contact number, Our email account
is felizedadevento@gmail.com; it is used for important exchange of documents and emails from
our sponsors and partners. It is also where organizational bodies or individuals can reach us out
for event consultations and matters. They can also contact us through our number: 0936-976-
5226

Made a profile picture and cover photo, this is our face and signature. The pale tone of brown
for our profile picture’s background evokes a sense of strength, reliability, security, resilience,
and safety to which all these attributes are what makes up Felizedad Evento. The flower
symblizes happiness and heart-felt appreciation while pink for our cover photo represents
Tourism as we are under the Tourism Sector.

Made an event date teaser poster and composed its caption, the event date teaser poster will
evoke curiosity and anticipation with our upcoming event.
Made an engagement post and composed its caption. We will be posting engagement posts
every week to widen our engagement and reach further audiences. With these posts, we can also
interact and create a friendly environment for our future participants.

Made a video teaser and composed its caption. Our video poster will further bring out
anticipation as to what is ahead for the event. Participants will have a clue on what the event
might have for them.
Made posters for the skills competition and webinar and composed its caption The posters
have the overall details of the events making information easier and faster to absorb by

participants.
*Prior to change but this will be the content of the pubmat to be posted.

PRODUCTION DETAILS/ TECHNICAL NEEDS:

Felizidad Evento 
Program Flow for the Webinar
“Lakbay Tayo! : A Webinar for a Safer Tour Guiding
Practices Amidst New Normal”
9:00AM – 11:30AM 
 
Program  Time  Remarks 
Registration Period  9:00AM – 9:15AM  Moderators 
Opening Ceremony (Prayer, National Anthem)  9:15AM – 9:20AM  Moderators 

Opening Remarks  9:20AM – 9:25AM  Chairman 

Introduction of the First Speaker  9:25AM – 9:30AM  Moderators 

Philippine Tour Guiding Practices  9:30AM – 10:15AM  1st Speaker 

Intermission  10:15AM – 10:20AM  Moderators 

Introduction of the Second Speaker  10:20AM – 10:25AM  Moderators 

Tour Guiding in the New Normal  10:25AM – 11:10AM  2nd Speaker 

Chairman and
Giving of Certificates and Tokens  11:10AM – 11:20AM 
Moderators 
Closing Remarks  11:20AM – 11:30AM  Chairman 
150 Minutes 
   
1 Hour and 30 Minutes 
 Felizidad Evento 
Program Flow for Skills Competition 
1:00PM – 4:00PM 
 
Program  Time  Remarks 

Registration Period  1:00PM - 1:15PM  Moderators 

Opening Ceremony (Prayer, National Anthem)  1:15PM - 1:20PM  Moderators 

Opening Remarks  1:20PM – 1:25PM  Chairman 

Production and
Presentation of Contestants in Show Your Culture: The Facemask
1:25PM - 1:45PM  Technical
and Faceshield Artists’ Competition 
Committee 
Production and
Map Reading Competition: Search for the Landmark and Treasure
1:45PM – 2:45PM  Technical
of the Philippines 
Committee 
Production and
Presentation of Videos of Likha: Galing ng Pinoy  2:45PM – 3:05PM  Technical
Committee 
Awarding Ceremony  3:05PM - 3:55PM  Moderators 

Closing Remarks  3:55PM – 4:00PM  Chairman 

Production Technicalities or Production Technological Needs.
Detailed Digital Map of
Intramuros
Detailed Digital Map of Manila
Detailed Digital Map of NCR
Detailed Digital Map of Luzon
Detailed Digital Map of the
Philippines
Zoom Pro
Main Server Computer/Laptop
Backup Server Computer/Laptop
Webcam
Headset/Speaker
Microphone
180 Minutes 
3 Hours 
: To be used on the 1st round of the Map Reading
Competition.
: To be used on the 2nd round of the Map Reading
Competition.
: To be used on the 3rd round of the Map Reading
Competition.
: To be used on the 4th round of the Map Reading
Competition.
: To be used on the 5th round of the Map Reading
Competition.
: The platform that the event will be held on.
: To be used as the main computer that will handle all the
technical elements of the event.
: To be used as a backup for the main computer in case that
it encounters technical difficulties or if the main computer
fails.
: To be used by the moderators and the webinar speaker in
presenting.
: To be used by the moderators and the webinar speaker in
order to hear any queries or suggestions during the
program.
: To be used by the moderators and the webinar speaker in

Background Music Player
Video Player
order to be able to verbally communicate with the
participants of the program.
: To be used as a placeholder sound in the events of
delayed start of the program
: To be used to present the videos entered in the
competition.

SENSORY APPROACHES:
The event will be presented using multisensory approaches. It means presenting all information
to participants via sensory modalities.
Visual
It is a combination of the PowerPoint presentation, for digital promotional materials (posters and
teaser videos), the competition materials that we received from the participants that will display
the creativity of both the participants and the team. It will provide the sense of organization and
visual appeal to the participants.
PPT - a power point will be used to present the data and to conduct the educational dialogue
Images and Videos – visual content materials that is from the participants of the competition are
will be posted on our page to be voted by the netizens and aside from that it will be presented for
the participants to better understand the topics with visual aids.
Digital posters - promotional posters were published prior to the event, including all the
necessary information about the program
Set-up - the set up will be online-based as we add creative backgrounds and frames to set the
overall mood that will give off a new vibe of comfortableness and relaxation that will be helpful
for learning and will be appropriate to the participants throughout the event.
Lighting - though virtual, good lighting production must be executed to able to establish a good
connection between the host and the audience.
Hearing
Sound system - production team ensures to secure a good audio production; sound system must
be polished for the entire event to be clear and audible.
Guest speakers – the participants will be listening to the speakers as they discuss the topic,
impart knowledge for the participants, and encourage guests to promote the (insert topic of
speakers)
Touch/Feel
The event approaches to touch their cores to reflect and determine the contributions they may
perform to create an impact and to convey the message of deepening the consciousness of the
participants regarding the topic of the educational discussions.
Taste
The event sponsors will offer food products, and these will be given to competition winners and
speakers, satisfying their taste buds.

EVENT COMPETITION: 
Dress Up: Cupcake Decoration, Bakers’ Competition
Implementing Rules and Regulations
I. Introduction
Dress Up: Cupcake Decoration, Bakers’ Competition is an event competition spearheaded by the
Felizidad Evento Company. This is intended to highlight the baking skills of the participants, to
recognize their decorating skills, and to ignite their sense of competitiveness.
II. Requirements
a. The competition is open to all interested applicants, excluding the members of the
committees.
b. All participants must answer the application form in order to be included in the
competition.
c. All photographs shall be sent via e-mail. The subject must be named Dress Up Entry. The
file name must include the word “Cupcake” and the Last name, First name, Middle Initial (e.g.
Cupcake- Dela Cruz, Juan D.). Any mode of submission and any format other than what is stated
will not be honored. The official email address will be: felizedadevento@gmail.com
III. Rules and Mechanics
a. Each participant shall only send one (1) photograph (JPEG Format) of their cupcake.
b. Only the cupcake shall be photographed, the use of a model/models are not allowed.
c. Non-compliance with the mechanics shall result to disqualification.
d. If doubt arise as regards to the mechanics of the competition, the decision of the
organizers shall always prevail and be final and irrevocable.
IV. Criteria and Judging
a. No one, except the organizers, is allowed to have a conversation with the judges as soon
as the event starts. Contravention of such rule shall warrant with the following sanctions:
• 1st and 2nd Offense: Warning
• 3rd Offense: Disqualification
b. The participants are to be judged accordingly with the following criteria:
Criteria 1 Precision 20%
Criteria 2 Originality 30%
Criteria 3 Creativity 30%
Criteria 4 Audience Impact 20%
TOTAL 100%
c. The decision of the judges is final and irrevocable
d. The scoring will be tabulated by the Committee Head of Production and Technical
Committee of Felizidad Evento Company.
Amendments or Revisions
(1) The Board of Directors shall be vested with the exclusive power to revise and amend this
Implementing Rules and Regulations
(2) Any amendments to or revisions to this Implementing Rules and Regulations may be
proposed by any participant upon a written request of such participant, stating the reasons
thereto.
(3) Any request for amendments and revisions as well as proposed amendments must
initially be reviewed by the Committee Head of Production and Technical Committee then
forwarded to the Board of Directors for discussion, editing, and final approval.
(4) The Board of Directors shall have the right to debunk any proposed revisions and
amendments, submitted to them by the Committee Head of Production and Technical
Committee, which are deemed unnecessary. The final decision on any inclusions and exclusions
to this Implementing Rules and Regulations must be determined by a majority vote of all Board
of Directors in which the Committee Head of Production and Technical Committee is included.
(5) Amendments to particular provisions in this Implementing Rules & Regulations shall be
allowed provided that such amendments shall be communicated to the participants three (3) days
before the event.

Map Reading Competition: Search for the Landmark and Treasure of the Philippines
Implementing Rules and Regulations
I. Introduction
Map Reading Competition: Search for the Landmark and Treasure of the Philippines is an event
competition spearheaded by the Felizidad Evento Company. The aim of this competition is to
test the knowledge of the participants with the various landmarks of Intramuros, Manila to the
whole archipelagic island of the Philippines.
a. The competition is open to all interested applicants, excluding the members of the
committees.
b. All participants must answer the application form to in order to be included in the
competition.
c. Each team is required to register three (3) participants.
d. Substitution of participants is allowed only until Month day, year, day, time.
e. All substitutions shall be sent via e-mail alone by the team leader. The subject must be
named “Map Reading Competition Substitution”, while the body should contain the team name,
original team members (Indicate who will be substituted), and the name of the substitution
participant. Any mode of submission and any format other than what is stated will not be
honored. The official email address will be: felizedadevento@gmail.com
III. Rules and Mechanics
a. Each team are advised to be at the designated place at least thirty (30) minutes ahead of time.
b. Late teams shall be allowed to join the competition. However, the team shall no longer be
allowed to answer the locations they have missed. Hence, all latecomers shall receive no credit
for locations already located. Latecomers are entitled to answer only the remaining locations in
the next round.
c. Map Reading Competition is divided into five (5) locations.
i. Intramuros
ii. Manila
iii. National Capital Region
iv. Luzon
v. Philippines
d. The competition will be held simultaneously with other teams in zoom. Each team will be
given a Breakout Room.
e. Each contestant is not allowed to turn their camera and microphone off.
f. In case of a tie, clincher questions shall be asked until the deadlock is broken.
Amendments or Revisions
(1) The Board of Directors shall be vested with the exclusive power to revise and amend this
Implementing Rules and Regulations
(2) Any amendments to or revisions to this Implementing Rules and Regulations may be
proposed by any participant upon a written request of such participant, stating the reasons
thereto.
(3) Any request for amendments and revisions as well as proposed amendments must
initially be reviewed by the Committee Head of Production and Technical Committee then
forwarded to the Board of Directors for discussion, editing, and final approval.
(4) The Board of Directors shall have the right to debunk any proposed revisions and
amendments, submitted to them by the Committee Head of Production and Technical
Committee, which are deemed unnecessary. The final decision on any inclusions and exclusions
to this Implementing Rules and Regulations must be determined by a majority vote of all Board
of Directors in which the Committee Head of Production and Technical Committee is included.
(5) Amendments to particular provisions in this Implementing Rules & Regulations shall be
allowed provided that such amendments shall be communicated to the participants three (3) days
before the event. 

Likha: Galing ng Pinoy

Implementing Rules and Regulation
I. Introduction
Likha: Galing ng Pinoy is an event competition spearheaded by the Felizidad Evento Company.
This competition intends to highlight the interpersonal skills of the participants, by testing their
knowledge of a specific location and how they present the area to tourists in a short amount of
time.
II. Requirements
a. The competition is open to all interested applicants, excluding the members of the
committees.
b. All participants must answer the application form to in order to be included in the
competition.
c. All videos shall be sent via e-mail. The subject must be named Likha Entry. The file
name must include the location they were assigned and the Last name, First name, Middle Initial
(e.g. Intramuros- Dela Cruz, Juan D.). Any mode of submission and any format other than what
is stated will not be honored. The official email address will be: felizedadevento@gmail.com
III. Rules and Mechanics
a. Each participant shall only send one (1) video (MP4 Format) of their Location.
b. Each participant shall prepare a video with a minimum duration of one (1) minute and
thirty (30) seconds but not exceeding two (2) minutes and thirty (30) seconds.
c. Any time deficiency or excess will lead to a deduction of .5% per 15 seconds and any
fraction of it to their final score.
d. Only the participant shall be present at the video, the use of other people as actors are not
allowed.
e. Any costume, props and anything similar are allowed. However, the use of sharp,
pyrotechnic, and other damage-causing equipment are strictly prohibited.
f. The participant must at all times be visible in the video, each time the participant is not
visible from the video, a .5% deduction will be given to their final score.
g. The participant is allowed to edit their video but only a continuous video shot of them
speaking is allowed, any form of visible audio and video cuts will result in a .5% deduction for
each visible audio and video cuts, to their final score.
h. Non-compliance with the mechanics shall result to disqualification
i. If doubts arise as regards to the mechanics of the competition, the decision of the
organizers shall prevail and shall be final and irrevocable at all times.
IV. Criteria and Judging
a. No one, except the organizers, is allowed to have a conversation with the judges as soon
as the event starts. Contravention of such rule shall warrant with the following sanctions:
• 1st and 2nd Offense: Warning
• 3rd Offense: Disqualification
b. The participants are to be judged accordingly with the following criteria:
Communication Skills 25%
Rapport 20%
Professionalism 20%
Product Knowledge 20%
Innovativeness 15%
TOTAL 100%
c. The decision of the judges is final and irrevocable
d. The scoring will be tabulated by the Committee Head of Production and Technical
Committee of Felizidad Evento Company.
Amendments or Revisions
(1) The Board of Directors shall be vested with the exclusive power to revise and amend this
Implementing Rules and Regulations
(2) Any amendments to or revisions to this Implementing Rules and Regulations may be
proposed by any participant upon a written request of such participant, stating the reasons
thereto.
(3) Any request for amendments and revisions as well as proposed amendments must
initially be reviewed by the Committee Head of Production and Technical Committee then
forwarded to the Board of Directors for discussion, editing, and final approval.
(4) The Board of Directors shall have the right to debunk any proposed revisions and
amendments, submitted to them by the Committee Head of Production and Technical
Committee, which are deemed unnecessary. The final decision on any inclusions and exclusions
to this Implementing Rules and Regulations must be determined by a majority vote of all Board
of Directors in which the Committee Head of Production and Technical Committee is included.
(5) Amendments to particular provisions in this Implementing Rules & Regulations shall be
allowed provided that such amendments shall be communicated to the participants three (3) days
before the event.

Possible speaker for the webinar event:

1st speaker
Prof. David John D. Apigo, MSTM
Ph. D International Tourism Management (candidate)
Tourism Special Lecturer
National Trainer, WFTGA and DOT
2nd speaker, (tentative)

OBJECTIVES:
The objectives to be achieved in the conclusion of the event are:
1. To educate the youth pertaining to Philippine Tour Guiding Practice and highlight the
importance of tour guiding skills in preserving culture among citizens;
2. To ensure that the quality of satisfaction exceeds the expectations of our participants by
acquiring no less than 75% of satisfactory post-event surveys
3. To offer useful education opportunities and training to the participants, to further
improve the tourism industry expertise in the new normal set up;
4. To gain flexibility and show willingness in using the new standard as a way to engage
with
advocates and build fresher opportunity.
5. To widen the knowledge of the participants and to uplift the tour guiding industry despite
of having a pandemic, encouraging them to showcase their skills in three different competition.

EVENT TITLE:
Virtuoso: Experience the New Normal in the World of Tour Guiding
EVENT THEME:
Unlocking Youth's Potential through New Normal

PARTICIPANTS:
 The event will be open to all but will particularly cater PLM Tourism and Hospitality
Management Students.
 The expected number of attendees/participants is 300

SOURCE OF BUDGET:
 Solicitations & Donations.
QTY DESCRIPTION AMOUNT AMOUNT
PER PAX NEEDED
2 Speaker's Fee ₱3,500.00 ₱7,000.00 fixed
 6 Winners Prize ₱200.00 ₱1,200.00 variabl
e
8 Token for the Speakers and Winners ₱200.00 ₱400.00 variabl
e
  TOTAL: ₱8,600.00 variabl
e
*prior to change if the 2nd speaker will be available.

WEBSITE/ LANDING PAGE:

http://felizedadevento.website2.me/
Our website compromises of the overview of our event, has a landing page that consists
of the event management company’s details, skills competition and webinar overview, a link to a
survey form for participants, and a small section for the organizational structure that make up
Felizedad Evento. It can also be viewed on mobile phones.
*The webiste will be demonstrated and presented on the day of the reporting
Prepared by:

Lalyn Gunio
Event Chair

Michelle Anne A. Remandaban

Event Co-Chair