Presentation

on
Communication
Networks

By 

Ratnam Srivastava
10MBA02
What is Communication
Network?

A network of communication represents the pattern of contacts among the members of an

organization.

Communication networks mainly depends upon the nature of channels of communication

and the number of persons involved in the communication process.

Organizations are often described in the way they dictate who may or may not
communicate with whom. The organizational structure of a workplace is the formally
prescribed pattern of inter-relationships existing between its various units in networks.
Types of
Communication Network
Single or Chain network
One person communicates with only one person.

Wheel network
The communication pattern under which the subordinates can communicate with and
through one manager, All the workers receive instructions and guidance from one person.

Circular network
The message moves in circle, each person can communicate with his two neighborhood
colleagues only..

Free flow network

No restriction of flow of communication, everyone is free to communicate with any one in
the organization.

B
Free
C Circular Flow
Chain Wheel
Communication Networks
Structure Spiral
Or Diagonal
Communication

(Downward Communication)
(Upward Communication)

INSTRUCTIONS &
INFORMATION

DIRECTIVES
EFFORTS & CO-ORDINATION
(Horizontal Communication)

1.The lines indicates the flow of information in the organization or who is supposed to
communicate to whom.
2.
3.People in organizations communicate formally with those immediately above them and
below them, as well as to those at their own level.
4.
5.The nature of formal communication differs according to people’s position in an
organization chart.
6.
Communication Networks
Structure (Continued)

4.Information about policies and procedures originates from executives and flows down
through managers to supervisors and finally to lower level employees.
5.
6.Official information among the people of an organization typically flows through formal
channel.
7.
8.
9.
10.
Directional flow
of Information in an organization
Upward Communication:
1.Upward communication refers to flow of information from lower levels to upper levels within
an organization .
2.
3.Upward Communication comprises of Information, request, reports, proposals, and
feedback (suggestion/recommendations) .
4.
5.For E.g. When a marketing manager submits the results of a recently conducted survey to
the vice president, marketing, he/she is using the upward channel to communicate.
6.
Downward Communication:
1.Downwards communication refers to the flow of information from the superiors to
subordinates.

2.Downward communication comprises of Information, Instructions, directions, and orders,

i.e., messages instructing subordinates what they should be doing.

3.For E.g. A sales manager, after going through the market surveys, may tell the members of
his /her sales force what products they should be promoting.
Directional flow
of Information in an organization (Continued)
Horizontal Communication:
1.In horizontal communication messages flow side ways in the organizational chart.
2.
3.When communication takes place among the members of the same work group, among
members of work groups at the same level, among managers at same level, or among
any laterally equivalent personnel, we describe it as lateral or horizontal communication.
4.
5.For E.g. Vice president, marketing, has to coordinate his/her efforts with people in other
departments while launching an advertising campaign for a new product. This
necessitates the coordination of information with experts from manufacturing and
production as well as those from research & development .

Spiral or Diagonal Communication:

1.Apart from vertical - up downs, & the horizontal directions, communication also flows in
circular or diagonal direction.
2.
3.Sometimes, communication flows between persons who belong to different levels of
hierarchy and who have no direct reporting relationship.
4.
5.For E.g. if the management circulates the copy of a new bonus and incentive scheme
among all the employees , it is circular, diagonal, or spiral communication.
Thanks
For
Listening to me