Professional Documents
Culture Documents
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REFERENCE
COLLECTION
CLEVELAND
PUBLIC LIBRARY i
From the collection of the
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Pre|inger
library
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>viiT33?f7wi7rii
MAGAZINE OF COMMERCIAL AN
Why not call or write today so that we can discuss this with you.
a Paramount Picture li
42- 30765
Address -.
PRICISION-MADi IT
BELL & HOWELL ty - -.. State bsno :-«
—
B U SINE
VOLUME THREE • NUMBER ONE 1940
Building, Phone Murray HiM 4-1054. Pacific Coast representative: H. L. Mitchell, 2469
Hill Street. Huntington Park, Calif. Acceptance under the Act of June 5, 1934,
authorized February 20, 1939. Issued 12 times annually including 4 special numbers —
(not circulated in the business field). Subscription $2.00 for S numbers. Foreign:
S3. 50. 50c the copy. Entire contents Coypright. 1940, by Business Screen Magazines.
Inc. Trademark Reg. U. S. Patent Office,
llllllillllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllillllllllill iiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiii
(Left) Rear screen projection sets the stage for this "inside
story" scene during the production of a recent Castle film.
Reporter-At-Large nor M. Laube had the English. \^ e it. although the air conditioning
• Event of the cinema year is the
Last month we got invited out told him that the French of us was was working madly. .After several
New York premiere this month of
to the Swiss Pavilion at the Fair strictly of the ""ecole-haut" variety-, minutes a voice began to speak
\T all Disney's Fantasia. This sym-
to witness premiere showing
the but we'd be glad to make a try which described the march of the
phonic-animation program is the
(first time in America) of an odor- at it. We
them that I thought told cinema down through the ages until
first of the "Cinesymphonies." is
they had a good angle and that it the recent arrival of the odor-
ated talking picture. The voice on
notable for its outstanding pioneer-
the plione said that the inventors ought to be a good thing for a com- ated talking picture. The curtain
ing in sound recording, RCA and
mercial show, as for instance, a drew apart and O.T.P. began to
would be on hand to talk to those
Disney engineers worked togetlier to
run-around in a cofi'ee roasting present. .My Dream.
who were interested, so we got there
perfect an entirely new system of
plant or something like that. M.
multiple sound reproduction which
a half hour early. The plot of My Dream is very
The manager of the Pavilion Laube said that he thought it would simple: boy meets girl, girl leaves
seems to follow the characters on be a good thing if we could find
met us near the information booth boy. and boy chases girl through
the screen. an interpreter. See. we could un-
and escorted us up to the entrance half the smells of Switzerland.
Music of Stokowski-conductcd of the little theatre on the second derstand him. all right. Well, we These are the smells in order of
symphonies by Stravinsky. Bee- floor main pavilion, which
of the went around asking people if they sequence: lilac, cedar, eau de
thoven, and other great composers is located directly above the cheese could understand French for a few cologne, peach, banana, cigarette,
is interpreted as never before in department on the main floor be- minutes, but by the time we found toilet water, rose. pine, tar, lemon.
low, .^t first we thought that the a willing attendant with the French sausage, honey, antiseptic, tea. and
Technicolor animation on the
smell about the entrance hall here the two inventors had gone to their new Lincoln-Zephyr. Some of the
screen and reproduced with awe-in-
might be leakage from the theatre, appointed posts for the beginning smells were very good; the first,
spiring beauty by the new "Fanta-
maybe the picture was a commer- of the show. Someone pointed out lilac was excellent, too bad the
sound" equipment described in these us that they had gone up ladders
cial, a Swiss cheese epic, but that to
rest were not equally as good. The
pages some months ago, 430.000 into the projection booth where the
happy thought was soon disspelled new motor car smelled like shoe
feet of sound track were used in when the door of the theatre opened secret odor apparatus is located. polish to me. and the cigarette
the recording operations. This was and out came two gentlemen with The manager's secretary said that smoke was entirely unrecognizable.
eventually cut and patched into 11.- horn-rimmed and a it was very secret, that just nobody
.spectacles This constant bombardment upon
000 feet. Four tracks reproduce gentle of scente de Hair
waft knew how it worked except the
the nose was rather strong stuff for
each note, keyed to speakers located Grease. That settled it, it would inventors.
most of the audience and we felt a
have to be a love drama. The two We all went into the theatre then
relieved on getting out in the
in various sections of the auditori- little
gentlemen turned out to be Mes- as the show was about to start.
ums. According to RCA engineers fresh air again. It seems to us
sieurs Hans Laube and Robert Two vents in the ceiling at the
Fantasia will be limited to only that there are some commercial
Earth, the inventors of "smellies," rear seemed to be the odorators:
twelve theaters in one period, the possibilities in this device, though.
who didn't smell at all when they there was a black stain on the
maximum number which can be from each It certainly is a novelty, and if used
got away from the doorway. M. ceiling for several feet
The vent as if carbon black had been with short reels and with not quite
equipped at one time. equip- Earth wanted to know if "je parle
Tallemagne." blown out. The room still had a so many odors, it ought to create
ment and production will be road- le francais. I'italien,
faint trace of cheap perfume about interest wherever shown., R. S.
showed on this basis. and went on to say that neither he
Business Screen
[4]
Sound motion pictures, produced and
THE TRIE ME.4SIRE OF IT HAT IfE C.i\ DO IS FOLWD I\ UHIT HE HUE nO\E
CHICAGO
PLUS-X SUPER-XX
for general studio use when Utile light is available
BACKGROriVD-X
for baekgroMtnds and general exterior irork
sap7
«« '"
INVARIABLY
Be=*'
WE HAVE RECOMMENDED
] SCREENS"
In his letter. Mr. Depiie of Burton Holmes Films. Inc.,
gives two important reasons why liis company invari-
ably recommends Da-Lite Screens.
Reason \o. 1 — "Da-Lite Screens pro\ide the life-like
brilliancy *.o es-^ential to professional showmanship.**
The superior liglit reflective qualities which make pic-
tures appear brighter on Da-Lite Screens are the reMiIl
of 31 years of leadership in screen manufacture, dur-
ing wliich Da-Lite has continually pioneered important
improvements.
—
Reason \o. 2 '*Da-Ute Screens ha\e stood up belter
under hard usage." This is due not only |<> ihe selec-
tion uf more durable fabrics that stay bright longer.
but also to the sturdier construction of the cases and
other parts of Da-Lite Screen niuunlin;:>. The < Chal-
lenger, Anierica*s most convenient all-in-one portable
screen, is especially well built to withstand se\ere
treatment.
Da-Lite Screens offer many other advantages including
greater con\enience. broader selection of surfaces and
sizes and styles of mountings. Ask your producer-
dealer about Da-Lile c(|uipnient for your pictures. )X'rite
for literature: Address Dept. IIB.
United Air Lines also relies on Burton Holmes Films. Inc. for
recommendations of screen equipment and has been using
Da-Lite Screens for many years. At left is a scene from a re-
:e-^* Bu^'on Hc'mes production "Unl*ed TaHs to the Nation."
is
tor of public relations for Public
There C^uue
e
OF THE STUDIOS
* • •
Administration Clearing House.
Chicago, has joined the editorial
staff of the Jam Handy Organiza-
tion where he will specialize in
iiiiiiiiiiiiiiiiiiiiiiiiiiir ^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii writing slidefilms used for public
relations, according
announce- to
[ConllniK'd jruin I'dsir Four) ment made by Jamison Handy,
wh Y ^i •
"Singing Wheels" Prevued
The previewing on October 29th
of Singing Wheels, the new Auto-
mobile Manufacturer's Association
sound movie on the trucking in-
dustry, was deeply gratifying to
president. Mr. Durian has also
served the Chicago Evening .Amer-
ican as re-write man.
football attendance
prints, both 35mm. and 16mm.. of
This year's
be a two-reel picture depicting manu-
indicates that it continues to
facture and use of various new
"big business" and in '40 this busi-
products of E. I. DuPont de
ness was one of the most-publicized
Nemours Co. Scenes include lab-
users of motion pictures. Cornell's
oratory inception of Nylon and
coach. Carl Suavely, gave the world
Incite, actual manufacture and
to understand (via the Sat. Eve.
drawing out of Nylon threads and
^'^ Co. Post) that the Big Red owed its
• Sur" ^"^-fe Co
place near the top (until Dart-
the making of stockings. Method of
. c "^'^P'-one Co ''• putting bristles into brushes is
mouth) to the painstaking game
demonstrated, with new Incite fur-
films made and studied each week.
niture and. in the last half-reel.
'"^ '-• Co. .4s a final touch of irony was the
^" o7 ?; it
: f film record of the disputed Dart-
Nylon's color garments and
in
draperies, its costume use from the
mouth-Cornell game which made
"skin-out." and the methods and
necessary the forfeit since it plain-
results of fireproofing and water-
ly revealed the now-historic fifth
proofing.
down.
Processing has also been com-
Yorke's "New England Tour" pleted on more than 100 prints of a
• £ ?' ^'^-'--c Co "^"^
Emerson ^ orke and crew have two-reel film for Stewart-Vi'arner.
returned from location shooting in BettY Puts Her Budget on Ice. Four
" Company northern New England with com- or five of the prints were 35mm.,
pleted footage on the first reel of 'the balance 16mm.
a two-reel Cinecolor film f^ew Eng-
Chesterfield's Theatres
land Tour which the Yorke Studio
The "experiment on the part
LOW COST PLUS GREATER ADAPTABILITY is producing for national release.
of Chesterfield to rent a
"
number of
Make the VICTOR ANIMATOPHONE SOUND Burgi Contner, A.S.C.. handled the
movie houses in the New \ork City
MOTION PICTURE PROJECTOR the most desirable cameras on the job assisted by Sid
area for continuous free presenta-
equipment of its kind ever built. Ziicker with "Red" Angeven as pro-
Tobaccoland must have
Simple construction — accessibility of all mov-
internal ^^
duction contact.
tion of
turned out pretty well on a quantity
ing parts are features that make this equipment .^_ Personnel Changes:
~ basis because nearly every park
amazingly simple to operate. '•"
The following personnel changes bench in the town was cleared for
Write TOO>*1' tor complete Information
have been announced: In Audi- a few days. The utter lack of se-
Vision. Inc., Sumer W . Singer be- lectivity in the matter of audiences
comes Manager of the Slide-Film should have been apparent earlier
Division, and G. C. Jones becomes and for this and other reasons the
Manager of the Motion Picture Divi- idea was dropped. More successful
sion. In Luther Reed, Inc.. Henry is the regulation road-showing and
a Business Film
E. I. duPont de Nemours
Eberhard Faber Pencil Co. For example, a recent Caravel program entailed
Elhyl Gasoline Corp. several hundred calls on distributors and dealers,
Godfrey L. Cabot, Inc. coast to coast then the production of a complete
. . .
0f^,
In thirty minutes
INVESTIGATE?
we can explain how your pic-
ture can be shown to the right people at the right
places and in the right way at the right time ... at
a low cost. Call Circle 6-0910 or write us now.
I
: 1
gredient of which is a new sound port was explained by the comp- holders' meetings, to be conducted
Total number of General Mills
motion picture The Years Work. troller. .Attendance showed a good by Mr. Bell during October and
Stockholders: 10,000
Produced under the active auspices cross-section of the company's November, 1940:
of Mr. James H. Bell. Chairman stockholders —
young and old, men "In the hope of increasing the Mr, Bell's personal invitation to
owners to attend these meetings
of the Board of General Mills, the and women, urban and rural, guar- widespread interest and benefits of
motion picture was being shown by dians of estates and trustees of hos- last years informal conferences, went out fifteen days prior to each
him personally at each of these dis- pitals, universities and other public Mr. Bell will hold another series meeting. An attractive folder, with
trict shareholder gatherings held institutions — representing a gener- of meetings in the fall of 1940. illustrations taken from the stock-
during the past month. The idea ous percentage, about 30 /f. of all .All stockholders are cordially in-
holders' motion was
picture,
has set a new standard for coniparn owners living in and around the \ited. Notice will be received di- mailed so as to reach owners a few-
relations according to comments of cities visited. Many lingered long rectfrom Mr. Bell as to time and days before each meeting, remind-
financial editors and other observers after the meetings, discussing the place of meetings. Those who were ing them to be present.
who attended the meetings. multiple operations of their com- unable to attend last year are warm- At the meetings last year Mr,
Mr. Bell initiated the practice pany with Mr, Bell and sampling ly urged to be present. Several Bell and Gordon C,
Ballhorn,
of holding informal stockholder company products, some for the new features of particular interest comptroller of the company, spoke
meetings for the owners of the first time. Hundreds wrote letters of to owners are being added, among briefly to the owners, answered
company last fiscal year (June 1
commendation, expressing thoughts them, for the first time, a motion questions, informally discussed im-
to May 31). He sent personal in- similar to those received by Mr. picture especially produced for the portant industrial subjects, and
vitations to all the stockholders Bell in a letter from a New Jersey stockholders' meetings." chatted with owners. Company
residing in and around seven major owner: "T am a very small stock- Mr. Bell chose the following times products were displayed and served.
cities. These cities were, in order: holder, but my interest in the wel- and places for these 1940 meetings. Many stockholders suggested that
Detroit, September 12: Los Angeles, fare of the organization is as in- This schedule included the same a motion picture might give them
December 8: San Francisco, De- tense as that of the largest stock- cities visited last year with the ad- a more graphic idea of the company
cember 11; Chicago, January 15: holder. The policy of making it dition of Washington, D, C, and its activities, .Accordingly,
New York, January 18; Minne- easy for stockholders to obtain early in the spring of 1940, Mr.
in- Cities Date Invitations
apolis, February 13; Boston, Feb- Bell set to work on a film especially
formation about their company is San Francisco. ...Oct. 23 310
ruary 20. Mr. Bell personally designed to give such a picture to
commendable. I congratulate you Los Angeles Oct, 25 225
conducted the meetings and per-
heartily on the meeting just at- Chicago Oct, .30 940 General Mills owners. He shaped
sonally met and greeted each in-
tended in New York City." Detroit Oct. 31 574 (Continued on Page 31
dividual owner who came to the
meetings.
Before the series of meetings last
Mailed invitations were sent to General Mills stockholders
year. Mr. Bell wrote: "The stock-
before each of the district shoivings ibelou) and at the
holders of General Mills, Inc., are
showings a souvenir booklet [right) reviewed the general
not just names on a list but all — theme of the picture and its reflections of company policies
sorts and kinds of American peo-
ple. \^'e have more holders of just
rate sidefilms.
automotive manufacturers.
composed of thirty-five sepa-
The thirty-five films
known —a are divided into five groups. The
tion
strip
which
of
is
motion
as
printed
the
in
slidefilm
picture
logical
film on
order
FOR NATIONAL DEFENSE five groups cover basic principles
Thus they see operating interiors. time needed for producing a com- be forgotten because of the instruc- ant to take, as well as clearly edu-
hidden and invisible mechanical petent mechanic shortened from tors faulty memory. The informa- cational. Needless to say. they are
parts with which they are unfa- four years to one or even less. — tion and facts of the text will not totally free from advertising mate-
miliar. Germany has used this Nor docs the instructor, himself, gradually shrink because of the rial of any kind or character."
method to striking advantage in need to be an expert, although monotony of repetition by the in- The slidefilm came into being
the instruction of her Panzer units. the course is developed and pro- structor.The slidefilm will never because .American industry cried
The Motor Transport Division duced by experts. become tired and impatient with out some method by which it
for
of the United States Army Quar- Parenthetically, however, it may a soldier student who may be a could train men quickly, economi-
termaster Corps has taken the slide- be well to emphasize that the most little slow in getting some points. cally, and efficiently. Today it is as
film to its heart and is jilanning to efficient method of employing this The slidefilm is always there in indispensable to industry as it will
use it in the training of the large instructional medium to produce its entirety, and can be repeated {(Continued on I'uge 31 I
What has hcen put into soldiers' heads via slidefilms This is the mechanics' training course kit now being To see is not only to believe, it is to knou: Soldiers
is put to use in the shops immediately. This is at used by United States Army Motor Transport at Holahird Quartermaster Depot, Maryland, receive
Holabird Qimrtermtister Lh'pnl, Maryland. Other Schools. Slidcfihns show mechanics of trucks, auto-
United Stales Army Motor Transport Schools use mobiles, airplane engines, motorcycles, scout cars, instruction in auto mechanics through the eye by
similar visual methods to speed up lorrhoiti^ed traiiiiiuj. airport tractors and oilier nieehaniced equipment. means of mechanics' training course slidefilms.
• "Since we installed projection it profitable to install theatres for
e<|uipment in our conference room, ihe use of sales organizations to
use of our own films and. just as |iarl of almost every convention
important, our employees are see- program. In Chicago, the Stevens
ing sales training and safety films Hotel has set a notable example.
from outside sources that have heen Large office buildings have acted
genuinely helpful to all depart- similarly with theatre facilities now
ments. \^e simply wouldn't have available in (Chicago at the field
taken the time or had the place Building and at Twenty North
to puton these shows if we hadn't V^ acker Drive. New
York's Chanin
done something like this." Building provides one of the world's
finest prevue theatres for the use
Tliese remarks, addressed to busi-
of its tenants and other guests.
ness SCREEN by the public relations
equipment for such
Projection
director of one of the Midwest's
installations been adequately
has
top-ranking industrials, summarize
described in the 1940 Equipment
the gist of similar discussions held
with other executives. In Chicago, Review just published by bisiness
SCREEN. Soundproofing materials,
for example, such organizations as
Standard carpeting, seating and projection
International Harvester.
many room accessories will be reviewed
Oil (Indiana). Pure Oil. and
in the business theatres section
others eitherhave especially de-
which will be a special feature of
signed theatres or have adapted con-
an early issue.
ference rooms for the showing of
film programs. On the Production Scene
In Peoria, the theatre of the Cat- Completion of a dramatic new
erpillar Tractor Company is in con- color and sound motion picture en-
stant use for showing of the
the titled. The Power Behind the Na-
Company's own films and for many tion, which tells the fascinating
other types of programs for em- story of bituminous coal and its
ployees, salesmen and executives. meaning to the industry and econ-
In New York City, a hasty survey omy of the world, was announced
revealed the existence of such in- this month at Norfolk and Western
stallations at the headquarters of- Railway Company headquarters in
fices of United States Steel
the Roanoke. Va. The colorful. 38-
Corporation. J. Walter Thompson minute moving picture unravels
Company, advertising agency. Gen- the story of coal in a vivid manner,
eral Motors, and other well-known and reveals striking scenes of min-
users of the film medium. These ing, processing and preparation of
layouts range from the use of port- Courtesy coal, transportation and distribu-
able 16 mm. sound machines to Dodge tion, and the uses and countless
regular theatrical installations of valuable by-products of the "black
permanent Simplex-RCA units. inexpensively. With curtains drawn, In the photographic retail trade, magic" mined along the Norfolk
Out in the retail field, one of the the Little Theatre provides an at- one of the primary assets of the and Western.
most interesting developments is tractive dressing for the showroom. sales-minded dealer is a small pro- Goodall \^'orsted Company, man-
that of small exhibition rooms in Inside the Theatre, easy chairs make jectionroom where he can properly ufacturers of the famous Palm
connection with the dealer's sales- the guests comfortable as the deal- demonstrate sound and silent film Beach cloth from which Palm
room. In the illustration (right) a er runs off one of his score of equipment and films to prospective Beach Suits are made have pro- —
splendid example of such promo- Dodge films. customers. Hotels have also found duced a full color 16 mm. sound
tion is afforded by the layout set movie. Let Your Body Breathe
up by one aggressive Dodge dealer traces the development of the tex-
(Above) An aggressive Dodge dealer provides this Little Theatre for the shozi.'-
in his place of business. An ade- ing of sales and eiUertainruetU siil}jects to his eustomers. (Belozi', left) In Chi- tile industry against swift, fas-
cago's famed Kungshotm- Restaurant, one of the zvorld's finest small theatres has cinating scenes of carding, drawing,
quate space was marked off and
heen installed for the use of guests: (right) a typical layout of a small theatre
then dressed up comfortably but combined with a display room. spinning and weaving.
-"FS^T"
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THE FILM TECHNICIAN COMPOSES WITH COLOR. SOUND & OPTICAL EFFECTS
Ed. Note: One of the most inter- mation required in photographing
esting pictures of this past year the action.) \^'e followed this music
from a technical angle was .Ve«- score religiously in order to assure
Dimensions, presented in the Chrys- the maintainance of exact synchro-
ler pavilion at the New York nism throughout the picture. It
X^orld's Fair. This picture fea- was felt that the type of music used
tured many photographic tricks, any should be modern, light and airy,
one of which would commend it: and George Steiner. who composed
combining them all. we have to the musical score, attained these
marvel at the ingenuity of the mak- ends without making the music loo
ers, who have combined 1 stop- ( )
hot. and by injecting effects in sym-
motion. l2) Technicolor. (3l third- phonic coloring that fitted in with
dimensional effect, and 4 a beau- I I
the character of the picture. Again,
tifully integrated musical score, into the whole musical conception was
one production. Here's how it was similar to an animated cartoon."
done, as told to Business Screen' "Our studio was equipped with
by Jack Norling. of the producing an overhead traveling crane from
staff. which various parts were suspended
on thin music wire. The parts were
• "Olr Proble.m in producing .Ve«' moved by means of a remote con-
Dimensions was to simulate the trol mechanism so that the operator
uere syncli
• ; trnre manufacture of a Plymouth Sedan
musical ^" Dimensions could cause the parts to be shifted
I A ,,/f on the ,.^i by having each part travel to its to any part of the stage, raised and
proper place in the car without vis- lowered, forward and back, and
ible support. \^ e did this in a man- sideways. In the car assembly se-
ner similar to that method used in quence, some of the parts, such as
making an animated cartoon pic- the hea\y front springs, had to be
ture, except that the assembly of specially prepared. It would have
the car. as seen in the picture, was been impossible to compress and
done with actual standard parts in expand these heavy steel springs,
a studio erected at the Plymouth so it was necessary to make several
plant in Detroit." Thus the pro- sets of special springs, each pair be-
ducer summarizes the technical ing expanded or contracted a cer-
problem encountered in the making tain amount: these pairs were in-
of this feature of the Fair. troduced into the picture for one
"Each movement was planned in frame, and the next pair for the
advance. First, the music was writ- next frame, and so on. giving the
ten and recorded: every beat and illusion that the springs seem to
most notes were marked off on the jump up and down. The parts
music track and measured exactly floating through the air in the
to the frame to provide the master picture were suspended by thin
synchronizing data. (The accom- music wire, camouflaged so as not
teas ./«-;;§"'•" panying illustration of the original to register on the film. This meant
mius
;„ (/,<- first
all-Tec. music score shows the basic infor- (Continued on Page .341
This i
ffects hous
^'"P-"-''"" X'e: The seel belo.:'-
tne "
*-?Vrr<hV'un«^««/
achieve picn^
pic^^^; --, Polaroid Irns equipment plus color
color three
ZUonal , motion ,;,^ actual filnnn.
^^ a^^^al fi
.
This is the special camera equipment
by uhich the three-dimensional
first attachments made possible original
all-Technicolor production lias filmed effects achieved in"NewDimensions
Busi.NESS Screen
I
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anced and up-to-the-minute in its cal 15owes broadcast ]icrformance manufacluring methods, citizens can In ten days at the .Michigan State
entertainment and educational inter- for Chrysler, and Chance to Lose, a take considerable inspirational Fair. .4rm\ on Wheels was shown
est as the.se ten current films. I9l(t edition of the national prize- meaning out of the performance of to over 6t).(XMJ persons in a lent
Two of these subjects are very re- winning safety film. mechanized ec|uipment at the recent theatre showing sponsored by
Army on
cent: It heels and Years of Seeing these films, the obsirvcr is Army maneuvers pictured in .Irmy Dodge.
Progress. .\lso in this category is impressed with the variety of the on If heels: in the historical prog- Comments from industrial lead-
Dodge Fluid Drive, a "product" subjects presented and with the un- ress made by .America as rellecled ers and educators alike have been
slory of the new 1941 Dodge trans- objectionable low minimum of in Land of the Free. From Years enthusiastic. Tv pical of these is the
mission innovation. But most of the "commercial" material. Every one of I'rogress and The Slory of De- statement by Gardner L. Hart. Su-
others are equally new. among them of the subjects is an "advertising" pendability, a similar impression is pervisor of Visual Education of the
Story oj Dependahility. whicli shows film, some of them present a factual obtained by the reviewer. Oakland Public Schools. Oakland.
the giant new Dodge truck plant and product slory. but in no case is the Because the showing of such en- (!alifoniia. who wrote:
Diesel construction and Wheels credit objectionable or disguised. lerlaiumenl-educalional subjects us- "\^ e are indeed much indebted to
.icross India, this years version of Moreover, the entertainment value ual Iv results in large increases in {Continued on the ne.xJ page\
. ftBKfSS
— :
cut graphic exposition of the Dodge minutes. Comuient: a earned for Dodge a unique emin-
fractual presentation of
Fluid Drive feature in its entirety ence in the field has had to qualify
the new Dodge Fluid Drive
has been embodied in this sound equipment. in certain basic essentials before it
motion picture film which is entirely could come anywhere near ap-
which a car with conventional type ways insisted that every production
of power coupling could not under- be: 1st. informative: 2nd, inter-
take. Motordoms most timely topic. esting: 3rd. entertaining: and 4th.
educational.
"WHEELS ACROSS Making these pictures available
^ Wheels Across India, is high- INDIA" to many thousands of groups,
spotted by many incidents, customs Ti/pe of program: Travel
schools and other organizations has
and practices that are part of native adventure. Running Time:
(short version) 30 min. been constantly simplified. The
life in little known
corners of mys- —
(loger version 70 min.) number of Dodge dealer and region-
terious and which has never
India Comment: Ideal for all
types of audiences.
al office projectors has been in-
before been recorded by the moving
creased so that projectors are avail-
picture camera. The film is a graphic
able with films for showing by re-
log of most recent travels of
the
sponsible groups; many hundreds
world-famous explorer Armand Denis
of prints are kept in constant circu-
and his wife, the former Leila Roose-
lation through the facilities of the
velt. Their last full-length movie, was
producer (V^ilding) and the vari-
W heels .Across Africa, a box office
ous regional offices across the coun-
sensation of two years ago.
try. Many other showings in Dodge
dealers salesroom, at Stale Fairs
and conventions, add impres-
etc..
•jf All the thrills and excitement of "WHEELS ACROSS sively to the audience totals and
AFRICA"
twenty-four months
perilous
a . .
promote attendance at the dealer's
Type program: travel
of
journey through jungles by automo- adventure. Running time place of business.
bile and trucks has been brought
. . . 32 minutes. Comment: the Every new addition to the pro-
ever popular African ad-
to you in the Dodge production gram is skillfully promoted through
venture film ideal for
W heels Across Africa. Tigers, croco- every type of audience. local dealers by window posters,
diles, rhinoceros and elephants play postcards, handbills, special dis-
leading roles — with intimate camera plays and newspaper advertising
studies of smaller denizens of the and publicity material. Since the
jungle. See the locust plague that basic theme of this article is simply
blots out the sun and consumes all
that of reviewing the content of
in its path! See the surging rush of these films ( the best clue to their
antelope! View pages from the dim popularity with audiences) it should
past in this gripping action film!
be noted that the titles and subject
matter are their own advertisement.
"^ At a time when science and ma-
"YEARS OF PROGRESS"
Titpe of program ; Engin-
chinery is accelerating the usual pace eering-science documen. To Program Chairmen,
of world change to a breath-taking tary. Running time: 20
minutes. Comment: Chrys- Schools, Etc.
degree. Years of Progress, is a high-
ler engineering progress
ly instructive bit of background ma- with background of ,\ll pictures reviewed in
terial — with excellent qualities in its science
vieweii.
and invention re-
these pages are available for
own Tracing the history of
right.
showing: address your selec-
invention, engineering and research
tions to the sponsor, c/o
from its earliest beginnings, through
smoothly accomplished transitions Dodge Division, Chrysler
which singularly hits the stride for Running lime: 25 minutes. trayal Land of the Free. The things
in
true Americanism in this rather tur-
Commcnti i n s p i r in E
that comprise .America — un- its
American documentary
hulent hour of our history. So mar- ideal for all types of matched economic resources, its
velously have you portrayed the jrroups. growth and development from pio-
whole of American life, adventure, neer days to the modern era of
and romance, that it grips one with industrial production — these and the
intense interest and enthusiasm nation's scenic grandeur are woven
which lives long after the showing." together in a dramatic presentation
H. L. Thatcher. Minister that features little "advertising"' con-
Pioneer Methodist Church. tent. The film, in brief, very aptly
constitutes a moving sermon on the
from a public official — American way of life in all its phases.
"If every person in this country
could see Land of the Free we would
lie a happier, more contented nation. "THRILL HUNTER"
if Purely entertainment, the Dodge
Tupe of program: adven-
There no place for unrest where
is film Thrill Hunter features the
ture-entertainment short.
people really know what their un- Running time: 12 miutes. stunts of Jimmie Lynch, famous
counted blessings are. It a pic- Comment Swift - movinR
:
daredevil
is driver. .About the only
short subject to round out
ture that admiralily adapted for
is "commercial" angle is the appear-
programs espec. adult
an audience of children and adults." groups. ance of Dodge models in the breath-
F. V^'. Coleman taking sequences which show Lvnch
Mayor of \^'ichita and his cast of stunt-drivers doing
^ ichita. Kansas the impossible with standard stock Produced bq
model
from a noted business leader — to
cars.
"take it"'
The
under
ability of the cars
the gruelling UJILOING PICTURE PR00U[TI0N5Jnt.
"Truly a thrilling and dramatic conditions of this thrill show is
portrayal of America's progress, one amply demonstrated: the drivers
that enhances the natural pride we
fortunately fare equally well.
have in our country and renews our
determination to preserve its tradi-
tions of liberty and justice. Land "AN EVENING WITH
MAJOR BOWES" if Over 35.000.0U0 adults listen
oj the Free should awaken in the .>/*
every Thursday night to Major
public conscience the true meaning Ttipe of profjra m : enter-
tainment-musical. Running Edward Bowes when he brings his
ion
OVrvslcr Corporat
of being an .\merican." time: 12 minutes. Coni- amateurs to America over the radio
Standish Backus. President. tnent: Popular short on a
typical Bowes broadcast.
air waves. Since Major Bowes has
Burroughs Adding Machine Co. been sponsored by Chrysler Corpo- j/^rtve/c^ 'JJo.
circulation and use among schools Luerestingly enough, there have '
is to provide films which will be Some Obnereations on How to Aasiire Their Miiinal Success — /);/ Ellnworth been but few adverse reports. A
used widely among schools. One Dent, Educational Director, R. C. A. Manufacturing Company, Inc. few indicated that the films were too
of the major problems of schools short and one criticized the photog-
which use films is to secure indus- very definite limitation of industrial Copy School Showings .itid. raphy in .4irone of the
Ifaves,
trialfilms which are suitable for films for use among schools — they Widney 1 112 done by any
best technical jobs ever
classroom use. must be brief and to the point. The Pacific Blvd 2 525 producer! All who have reviewed
both tnese problems clearly limit of length should be two reels 6 the circulation reports have been
\^ ith Virgil Jr 8 365
in mind, the Radio Corporation of (20 minutes I. and one-reel subjects Edison Jr 3 175 well pleased with the entire project,
America, National Broadcasting are preferable. Those who produce Berendo Jr 5 253 including those who paid the bill.
Company and RCA Manufacturing much longer industrial subjects Hyde Park 5 255 Those who understand the tech-
Company combined efforts to pro- for school use are either pouring niques of production as well as the
The above report does not indi-
duce two one-reel films; a story of money down the sink or are pre- requirements of schools should have
cate that the films were shown to
television and a story of radio pared to purchase audiences. no meeting those require-
difficulty
large groups. Rather, they were
broadcasting. These pictures. Tele- The distribution of .4ir Waves ments. On
the other hand, those
made the basis of classroom study
vision and Air Ifaves. have been and Television follows one of the
and discussion, which
who are paying the costs of produc-
is greatly to
used before school and other non- simplest procedures. The films were tion and distribution sometimes lose
be preferred. Obviously, the Los
theatrical groups totalling more produced by Pathe and distribution sight of the goal and inject film
Angeles school system must apply
than 2.000,000. and twenty-seven handled nationally by a competent material or commentary which
rather strict standards to the films
prints of each were requested for Eastern distribution organization. schools cannot accept and the net
it and many industrial films
uses
use among 300.000 CCC enrollees Centralized from
distribution results are often disappointing. If
contain too much and too blatant
during the summer of 1940. The New York was supplemented by
advertising to be used.
the industrial film intended for
remarks which follow explain brief- sub-distribution through the princi- school use is properly made, the
Another report, selected at ran-
ly the plan of operation. pal state and city visual instruction problem of distribution will become
dom, covers the distribution of .Air
First of all. it was necessary — as bureaus. Los Angeles, for example,
Ifaves by the Bureau of Visual
secondary, both in worry and in
in all film production — to determine kept six prints of each film in use
Teaching, \^'ashington State College,
expense.
if » *
the type of audience to be reached. constantly during the school year.
during May, 1940:
It was decided that the film should The following report from Los An- Edicors Note: A series of articles
be built for use in the upper grades, geles covers the distribution of Stale E.xhibilor Shotvings .ittd.
which began in Business Screen
junior and senior high schools, prin- Television during the month of Idaho Nezperce Schools.. 6 185 last year is thus resumed. Another
cipally in general science and radio May. 1940. and indicates that the Wash. Raymond Schools 4 230 in this series looking toward the
courses. In the case of Television. films were kept rather busy: \^"ash. Clarkston Schools 3 120 improvement of educational mate-
technical was reduced to
material Wash. CCC Camp 6 1080 rial intended for school showing
minimum essentials and emphasis Copy School Showings .4ttd.
Here, again, it is evident that the for the mutual benefit of schools
was placed upon the details of 1 Central Jr 4 478 film has been used for instructional —
and sponsors will appear in an
broadcasting two typical television Menlo Avenue 2 300 purposes, in the classrooms. early issue. In the meantime your
—
programs a horse race and a stu- Nevin Avenue 1 255 \^ hat do those who use the films suggestions will be appreciated and
dio orchestra. Fort Hill 1 227 think of them? All city visual in- acted upon if you care to address
Air Waves presented a someivhat 2 No. Hollywood struction departments which had them to us on this subject.
different problem. The general use High 4 300 prints on deposit last year have re-
of radio programs for some twenty Emerson Jr 1 610 quested the return of those prints
New Films Released
years has removed the novelty. It
Vine Street 3 150 for the current school year: some People Come First is the title of
was necessary, therefore, to put Ross 1 507 have requested additional prints. a significant new 16 mm. motion
much more in the picture than a 3 Coronel 2 500 All the state visual services have picture in color and sound now be-
story of program broadcasting. Ac- Virginia Road 5 209 requested the films again, and some ing distributed by the American
cordingly, the subject is introduced Yorkdale 1 245 have requested additional prints to Transit Association to bus and street
with an historical sketch of radio \^oodcrest 4 1.32 meet the demand. We do not have railway companies throughout the
utilization during the past twenty 4 Burbank Jr 5 246 audience reaction reports on films country. The movie is designed for
years. The audience is then taken Ascot Avenue 6 552 circulated by these agencies, but we a 30-minute showing to local busi-
through parts of the famous Carson Street do receive direct reports covering ness and civic groups by city tran- J
NBC 1 163
studio tour, where artists and an- Corona 4 170 films otherwise distributed. Some of sit companies. I
nouncers are at work. The final 5 San Pedro High 8 360 these, selected at random, might People Come First portrays the I
third of the reel utilized many of Riis High 7 450 well illustrate the generally favor- lifeand growth of .'American cities, ^
the tricks of
photography to present and the part played by public trans-
in montage sequence all the steps portation in the daily travels of
in the preparation of a big program. picture is that people are more im-
The final sequence closes with the portant than vehicles, and that all
90-picce NBC Symphony Orchestra sound efforts to correct traffic con-
playing the Introduction to Act III gestion must take this fundamental
of Lohengrin. Here, again, the fact into account.
BURTON HOLMES FILMS GET RESULTS! FILM PREVUES phy by Floyd Crosby, aerial photog-
raphy by Albert Wetzel, editing by
Review Pvotes un Mew Pacific Gene Milford. Commentator was
Coast Films — by H. L. Mitchell John (Bud Hiestand, announcer
I
the industry and the commentators and consequently paid more atten- J*
has been entirely responsible "Hitching the Iron Horse,"
for at least ten sales: has been . . . for Johnson Motors voice, and resuming near the close tion to what was going on. B
largely responsible for another After a short recess the second
ten or fifteen, and has simpli- "Yours for the Taking," and carrying through to the end.
fied and speeded up the making . . . for the Oil Industry Shot on 35 mm. stock and re- picture was shown. As a contrast
of many others . We
feel that
. . "Siren," duced to 16 mm., the film will run to the first picture, this one was
the film is the best advertising . . . for the Wisconsin very light in tone, parts of it were
investment we have ever made." Conservation Department about a half-hour with the new se-
quence inserted. Planned for a year quite humorous and got a good
before production got underway, laugh from the guests. Miss Rose-
shooting required two weeks at the mary Fisk. Retail Merchandising
BURTON HOLMES FILMS, INC. plant, about three days total in the Counselor for Cochrane conducted
the second quiz, which was based on
PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY air.
Shirley Burden. Tradefilms
C. selling points.
7510 North Ashlond Avenue • Chicago • Telephone ROGers Park 5056
president, directed. Narration was The department manager from
handled by \^'alter \^ ise. photogra- Macy's closed the meeting by ex-
pressing his appreciation and ex- B
pressed the keynote of the meeting:
This coming year most of the carpet
MAILING LISTS companies are going to feature to a
greater extent than ever before floor
GET OUR FREE covering which is made of half
REFERENCE /\n ultra-modern rayon and half wool. Cochrane has
decided that they will stick to all
hostelry in the wool, although frankly, was said
MAILING heart of Chicago that it might be necessary
it
to change
LIST CATALOG
over if the competition cannot be
R.L.POLK&CO.
BIdg.—
Polk
Emil Eitel-Karl Eitel-Roy Steffen
parts of the country on
same basis. Mr. L.
much the
K. Hagaman.
Detroit. Mich.
Branches in Principal Cities Cochrane's Sales Promotion Mana-
World's Largest City Directory Publishers
ger, has conducted many of these
Mailing List Compilers. Business Statis-
tics.Producers of Direct Mail Advertisi' ~
meetings.
• First glimpsed at a series of cluding Marshall Field & Company, announced by Eastman Kodak Company provides for
nationally-staged department store in Chicago, and Joseph Home automatic repeat showings of 16 mm. films with a time
(Pittsburgh I. Stix-Baer (St. Louis). interval between each showing. Intended especially
shows sponsored by Jantzen and all other
and Blooming- for use In shop windows, exhibition booths and
arranged by W. L. Stensgaard & Filene"s I Boston I.
places where a motion picture is to be shown at regular
Associates. Chicago display design- dale's in New York City, they fea- opera-
intervals without the continuous attention of an
ers and builders, was the series of tured ten "product" pictures and
tor. Projects any 16 mm. film up to 400 feet or any
striking new three-dimensional twenty-three other full-color views desired part of the film . then turns off lamp and re-
. .
scenes in color which virtually of travel scenes, etc. winds Itself as the crowd changes and then auto-
. . .
"stole the show" from the lovely The projector utilizes the Pola- matically opens another projection cycle. No cutting
principle for dimensional or loop splicing of film required; small adhesive
rubber
models who paraded the 1940 Jant- roid its
zen bathing suit line in person. effect (see diagram below! and re- pads simply pressed Into position near start and end of
quires the use of Polaroid viewers the reel. These pass between small rollers and ac-
Made possible and practical for
tuate electric relays, thus starting or ending the pro-
the first time through the perfection by the audience. The unit itself is
jection cycle. Should the film beak or lose Its "loop"
of the new Real Life Projector by continuous in operation and show-
projection stops automatically and immediately, pre-
the Three-Dimensional Corporation ings average about thirty scenes
venting film damage. Repeater Kodascope Is identical
of New Holstein. Wisconsin, these each. During the New York \^ orld's
with Kodascope G
plus new repeat mechanism.
life-size scenes possess an uncanny Fair was the featured attraction
it
realism and depth in addition to of the Canadian National Railways TRANS-LUX NEWS BROADCASTS: used recently in
(23)
Nlmber O.ne • 1940
trate the possibilities of the unit. molten iron from foundry cupolas
program
Stiidehaker's opened and another shows the pouring of
with scenes from American Jubilee, cylinder blocks; machine shop,
the New York Vlorld's Fair show, body welding, motor assembly line,
presenting the Studebaker horseless and the "doll-up" line are other
carriage; it moves onward through scenes shown in three-dimension and
a series of historical pictures to the color.
present whenshows Studebaker
it The programshifts to outdoor
engineers gathered around a table scenes which introduce the 1941
"seeking new ways to build finer, Studebaker models in a variety of
more economical . . . automobiles settings, including airport, farm,
.""
for you . . home, campus and tourist locations.
Breath-taking interior pictures in Colors show the combinations fea-
the Studebaker SouthBend factory tured on the new cars in settings
show dynamometer room, a car
the which enhance these beautiful tones.
in the "cold room" and the new Viewed in three-dimension, they
Champion model on a chassis dy- have a quality of realness that
namometer undergoing tests. One leaves audiences with a very real
of the best scenes is one of pouring feeling of pleasure and amazement.
because the two eyes do not coincide taking of the pictures, except that
OF with each other. Through life-long two simultaneous pictures are taken
F«ST PRESENTMION experience our brains are trained to of the eye-distance apart.
screen,
interpret the minute differences be- The camera, other words, looks
in
tween the two views in terms of at the scene just as a pair of human
space and distance. eyes would look at it.
c. Each eye really sees a different In showing, the two views are pro-
jected on the same screen, one over
Business Sckee.n
sleek, shining streamlines of the beautiful 1941 body styles as their inspira-
tion, the exhibit builders constructed .settings that fairly glittered. In many of
these theyfound visual presentations of inestimable value, particularly
because of technical improvements such as Oldsmobile's Hydra-Matic Drive.
Chrysler's Fluid Drive and similar mechanical advances dilTicull to explain.
Motion pictures v\ere especially useful in the Plymouth exhibit. When
observed Chicago there were four continuous projector units in use and
at
P
ws ^
• \5'lTH THE rHONOCHAI'H (unl- his scoUT for movie
library: i
outstanding in eye appeal in 1941, send now for full details of this
dramatic new method of visual presentation and ask for the name
of the nearest producer-dealer. Use the convenient coupon.
Name
THE THREE-DIMENSION CORPORATION
Firm Name..
Salts Office: 1162 MERCHANDISE MART, CHICAGO
Address
Factory: NEW HOLSTEIN, WISCONSIN
which permits direct proportion special camera attachments avail- For projecting pictures, the same phone; (8) 3-way horn and speak-
reduction of the 35 sound track to able for most 8 and 16 mm. cameras cable which connects to the camera er assembly on top of trucks: (9)
Synchronization between the discs which mounts on the threading of trucks: and (10 1500 Watt 1
and film is accomplished by means shaft of the projector. Kohler Generator to operate all of
of two six segment commutators Movie makers who do not wish to
the above equipment.
FEATURES of with revolving brushes. The master invest in a recorder can have their According to our information,
commutator mounts on the turntable records made at a recording studio. these units are available at greatly
FILM PROTECTION shaft making the brush revolve at Narrative comment, music and reduced prices and we bring you
standard phonograph speed (78 sound effects are recorded as the the news for what it's worth. Ad-
INTERNAL SOFTNESS.
To rctiif htat end dry air.
RPM. The turntable unit contains picture viewed on the screen and
is dress DeVry. 1111 Armitage .\ ve-
EXTERNAL TOUGHNESS. a gear train which also revolves the the records played in synchronism nue. Chicago, for further details.
I To rciiit icratchat and staint. brush at 78 RPM when the turntable at home. The turntable Syncro-
SURFACE LUIRICATION.
Announce New Screen Line
is running at speed
transcription sound unit can be attached to any
To rasist waar and iprockal-j Motion Picture Engineering Com-
(33i:i RPM) speed used for
the home phonograph or record playing
4 .
PERMANENT IMRRE6NATION
To raiijt loji « <f prottction in claani recordings which play fifteen min- attachment for projecting the sound
pany. Detroit manufacturers and
designers specializing in commer-
utes continuously. pictures. \^hile it is not possible
impregnations. wi»ii SEPARATE ciiemical
cial film and photographic appara-
vapors, each doing its SEPARATE job. give For making pictures, the turn- to obtain lip synchronization of di-
you eHective 4 FEATURE FILM PROTECTION commutator is connected by tus, announce development of a
table alogue unless the recordings are
against CLIMATE. WEAR, SCRATCHES. OIL.
means
• new line of portable .screens.
DIRT. WATER and FINGER MARKS. of an eight wire cable to an made while the picture is being
« * *
electric camera drive unit consist- filmed, synchronized sound added
Belter Photo Finithert Offer
VapOrate protection for <li/( ing of a similar commutator and later to a silent picture adds greatly AuDivisiON, INC. and Lither
negatireM, revolving brush, a small electric to its entertainment value. Reed, inc., announce that effective
motor and a shaft which engages Syncrosound units are now avail- November 1. 1940. the two organ-
with the film moving mechanism of able for Ampro &
projectors. Bell izations will be associated in the
Projection Lens
The DeVry "Brillante" lens is standard
equipment on 35mm theatre projection
installations by this Chicago projection
manufacturer. Such outstanding theat-
rical users as Balaban & Kalz Theatres
are equipped. Increased diameter and
a new optical formula has produced a
lens giving 40 to 50°o more light. Ad-
dress DeVry. 1111 Armitage Ave.,
Chicago for prices and descriptive
literature.
KEYED PRICE
a few fundamental rules are mas- and that enough meat to serve eight
ner.
.\s thetwo girls prepare the din-
Sue takes advantage of the op-
portunity to explain these rules, the
people was sliced off the low tem-
perature roast and
not —
believe it or
there was as much meat left
as in the roast cooked at a high
—
PROJECTORS most
that
important one emphasizing
meat should always be cooked
at a low temperature.
temperature.
\^ell. we'd better
here because Bill gets in front of
hurry along
WIN THE BUSINESS VOTE The magic eye and ear of the the camera and wants to know
When executives say, "We want S.V.E.," they do so be- camera catch Peggy's sigh of relief when dinner going to be ready.
is
cause they know what kind of a projector they are going when she hears Sue's comforting Isn't that a man for you every time?
to get. Made by the originators of the Standard Shdefilm voice saying: "Meat cookery isn't .And Presto! It is ready and on
Stereopticons, S.V.E. Projectors have been serving indus- complicated. Actually, there are the table! But when Bill gets
trial film users for more than 15 years. S.V.E. Projectors
today are standard equipment in all leading sound slide-
only two ways to cook meat — by around to carving the roast, he
dry heat, and by moist heat." wishes he hadn't been in such a
film units. There are S.V.E. Projectors in styles for every
Peggy gets a pencil and note pad hurry. So before you know it. se-
requirement, from 100 watt units for contact salesmen to
300 watt projectors for the largest audience. Write for "How to copy down this welcome bit of quence three is on the screen
to Show It" folder and name of nearest producer-dealer. information. It might come in designed to interest the men folk
handv later on. as well as the wives.
Sue continues: ""The tender cuts Sr.. speaks up to give
Dr. Allen.
SOCIETY FOR VISUAL EDUCATION, INC. are cooked by the dry heat meth- Bill a few tips he picked up while
100 EAST OHIO STREET DEPT. Il-B CHICAGO. ILLINOIS
ods, either roasting, broiling, or watching an expert put on a meat
panbroiling. The less-tender cuts carving demonstration recently at
are cooked by moist heat, either by the community field house.
braising or cooking in water. " The \^ bile Dad is describing "how
camera fades into a scene in the the expert did it." the camera fades
test kitchen where Sue presides as out to actually show the expert go-
HOTELS COMBINATION
TUB S SHOWER
Bureau of Home Economics
United Slates Department of .Agri-
of the we hear a very interesting and edu-
cational story about the health val-
culture, where Dr. Louise Stanley, ue of meat. Sue and Billand Dad
chief of the bureau, and her co- Peggy the
'^ DAILY
workers are busy on a research ex-
all take turns
and when they have finished
story,
telling
From SINGLE
periment. Peggy knows that meat is a rich
CADILLAC SQUARE Sue's off-screen voice explains source of vitamins, iron, phosphor-
AT BATES STREET that these research workers are us, copper, calories, and protein
comparing identical roasts one — that ph\sicians advise feeding meat
cooked at a high temperature and to infants: that meat should be in-
DETROIT temperature lost 6^ _> pounds in that all people — regardless of age.
cooking while the \ow temperature sex, or occupation —everybody— as
roast lost only .3 pounds: that there science now knows — thrives on
was 2>.> times as much drippings meat.
from the high temperature roast. \^ell. that sounds like a good
films.
and yon
along with >oiir
Votir iiiidiences will be pleased
will be satisfied.
advertising Dodge program. The man
behind the promotion of
this ten-star show is C. V('. Nehel (ahovel.
WHY?
fihii • WHY IS IT THAT, while every effort is
A NEW SERIES promotion executive of the Dodge Division.
Chrysler Corp.. Detroit. Mich.
made to obtain a beautiful negative once the
sample print is seen, so many lose interest
with siii'li drawing power names as: A former theatre
in the quality of the film reaching the public.
Tony Martin, Ruth Kiting, Belly Grable,
executive who was general manager of Com-
munity Theatres. and a director of Wiscon-
Inc..
• THE
SCREENING, being the package
Ruddy Doyle, Ttnii Kennedy, Waller containing the film story, should be as im-
Catlett, Jed Prouly, Gene Austin, Billy sin's Theatre Owner organization, Mr. Nebel's portant to the sponsor as the package con-
Gilbert and others. efforts are currently making it possible for addi- taining his product.
tional thousands of fortunate audiences to see • SCHOOLS and organizations showing
Sparkling Comedies and Musicals this program. sponsored films are invariably critical of
2 reels each — modern and np-to-the- Charles Alton Buck has joined
screening quality. Scratched and "rainy"
prints mar the effect of the picture ana ic-
minule — ihe last word.
contact staff of the Jam ftandy Organization.
the service
flect on the prestige of the sponsor. The
Also many others in our large selec- solution to this problem of presenting a
Prior to his joining Jam Handy. Mr. Buck was beautiful unmarred package is the Recono
tion of entertainment and educational
sales executive with Industrial Pictures. Inc. process.
sound Alms.
Bells has been appointed to the editorial
IT illiani • RECONO rejuvenated film has all the
WRITE /VOr—Exclusive staff of the Handy Organization as a slidefilm "life" of new film. Recono is, moreover,
16nini. s.o.f. Distributors writer for vocational education. Henry Rosen-
exclusive in its field the — removal of
scratches from 16 and 35 mm mm film, both
rialil. scenario writer, playwright and novelist color and black and white.
Xuvlrt, Xu-Art Films
liVC.
has been appointed a member of the sales • RECONO includes a free advisory ser-
convention department where he will apply vice for your film problems.
145 West 4Sth Street
showmanship in sales conventions for business
New York, N. Y. WRITE
organizations operating nationally. Marjorie
McKeoun Player is a new addition to the
'A COMPLETE' creativeand editorial staffs. Mrs. Player is a
AMERICAN RECONO, inc.
VEARS OF SERVICE TO MAJOR HOLLYWOOD PRODUCERS
MOTION PICTURE DISTRIBUTION SERVICE former free lance writer, at one time connected
with the Detroit News as educational editor and
245 West 55th Street New York, N. Y.
In all phases for Theatrical and non-theatrical pic-
tures. The non-theatrical service includes supplying feature writer.
projectors, screens, operators, etc., and transportation.
Associated Sales Company. Inc.. Detroit, an-
King Cole's Sound Service, Inc. nounces six additions to personnel. Gayle Knapp.
formerly convention manager for the jam Handy
PRODUCER DIRECTORY
203 East 26th St., N.Y.C. Lexington 2-6781
named Convention direc-
organization, has been
Local operating points in upper N. Y.~N. J. and Conn.
tor for ASC. George Gladden, formerly writer- r
director with Audio Productions and member
of the General Motors Public Relations Staff, OUAIITY PRODUCTIONS
becomes Technical Director. Carroll Sexton.
BLACK & WHITE & IN COLOR
formerly with Crowell Publishing Company and
U. Rubber, joins the contact staff as specialist.
S.
Herbert Futran. author of radio network pro-
grams Betty and Bob— General Mills. The i<rc)(ru4iJ
—
Shadow Goodrich, Dick Tracy Quaker Oats,
— Division of ^SARRA, Inc.
joins the editorial department. Z,y/e Robertson,
WHItehall 5151 -:- It East Ontario Street :- Chicacgo
formerly with Walt Disney Enterprises, becomes
a senior copy writer.
TRANS-MEDICA FILMS
Serving Chicago and Cbicagoland
all
ART TITLES
GEO. W. COLBURN
SOUND l^ SLKMCE for your Ampro»ound or FilmO!.ound.
"Gel a su-ett shair from your stcett picture"
l^ PROJKCTION service complete.
"Juit give uj the film and forget the details"
4234 Lincoln Ave. • Wellington 6S30 • ChllCAGO LABORATORY PATHESCOPE CO. Telephone
(Nighu and Sundayt tall River Grove 1162WJ II97-B Merchandise Mart CHICAGO 438 Stuart St., BOSTON CO>I 0640
•ff Just a few steps from his private office, the busy executive whose head-
quarters are at Twenty North V» acker can step into the quiet luvury of his
owii exclusive club. Here, without loss of lime or effort, he and his guests
may achieve relaxation from the day's routine while enjoving a perfectly
serveil luncheon or an uninterrupted business conference. All these re-
quirements of business are thus served without encountering the elements
of weather or of uncertain travel through rush-hour traffic. Luxurious
appointments afford a maximum of comfort AVt'AY FR( KM BLSINESS
CARES.
For group meetings and informal business gatherings, the spacious lounge
and dining rooms accommodate large or small parties. Service from
modern, completely-equipped club kitchens provides a large selection of
Above — Another view of the spacious Electric Club lounge. delicious foods. In the evening hours, DLR-
ING THE OPERA SEASON, the club's dis-
R T H DRV
NEW DIMENSIONS contained three filters, which had to
be balanced correctly for the type
AT TOP SPEED iConlinufil jrom Pago 16)
the
will be
wheel
BY NATION-WIDE thai
painted every
llie
luo or three
to
ex- has an opening of its own. \
counter device built the camera
Railway Express! posures, a tremendous time-consum-
ing operation.
ment we had to
After each
wait for the parts
move- gave an accurate and constant check
on each frame expo.sed. The drive
in
to stop though we
swaying, even mechanism of the camera was op-
used guy wires to prevent excessive erated by a mechanical reduction
swing. Thus, through the use of gear and an electrical clutch, re-
guy wires and patience to allow motely controlled through relays.""
enough time for the parts to come
to rest, we achieved the effect of Coty in Kodachrome
unsupported flight through the air." • Those who saw the C^ity motion
""The trick section of the picture picture. Color Song, at the New-
is 890 feet in length it took nine ; York \^'orld's Fair this summer will
weeks to photograph: on many days remember the fine color rendition
we were lucky to get nine feet of and clever optical work displayed
film in back of us. The crane me- in this production. Of course op-
Railway Express rushes releases by fast trains and they are delivered chanism was rather complicated, tical efl^ects are nothing new and
promptly to clubs, conventions, theaters, schools, private homes and wher- and credit for its design and con- are simple to do with
relatively
ever you've routed them. You get this service at low RAILWAY Express struction rests with the Plymouth black and white film, but with
rates, and without extra charge for pick-up and delivery in all cities and prin- engineers who cleverly solved all Kodachrome. on which this picture
cipal towns. Use RAILWAY Express your service shipments— films,
for all the problems involved. The elec- was made, optical effects are rather
trailers, stills, posters, promotion material— everything that requires top-speed trical circuits that made it possible difficult. Some of these problems
handling. A phone call brings us to your door. to have remote control were very are explained by Jack Norling.
complicated: for those who want .According to Norling, consider-
For super-speed use AlR EXPRESS to work it out for themselves, a able color degradation toward one
3 miles a minute . . . Spedn/ pick-up — SpecLil deliver)' diagram shows the complexities. The end of the spectrum has always been
lighting was planned in advance, shown by Kodachrome duplicates,
RAILWA
AGENCY ^Wfr INC.
XPRESS and all lamps were clamped into
place so that they could not be in-
and this problem becomes very
serious when additional duplicating
advertantly shifted and thus spoil steps are taken, such as is the case
NATION-WIDE RAIL-AIR SERVICE a scene. Two-thousand-watt spots when the optical printer is used.
together with five-thousand-watt To maintain a reasonable color
flood-lamps were used almost ex- quality a method of processing had
clusively. Since the lamps had to to be devised to compensate for
burn through the working day. it the color distortion which normally
was necessary to use long-life mazda occurs. The solution was obtained
bulbs: color photography arc lamps by these two corrective steps: (1)
such as used in regular technicolor in the original production an inten-
production could not be employed." tional distortion toward one end
WANTED The entire trick portion of the of the spectrum was established to
picture was photographed one frame compensate for the color distortion
at a time, exposures being made by occurring in duplication: (2) a
the successive frame method of col- color masking matrix was made to
or separation: the same method as be used with the original take and
is used in animated color cartoons. this together with the master print
was used for the duplicating step
ROAD SHOW OPERATORS Thus,
for each
three exposures were made
frame of the final film,
one through a red ""A" filter, one
in
tion
the optical printer.
of this color
The produc-
masking matrix
through a green '"B" filter, and one involved considerable experimenta-
through a blue "C-5" filter." Of tion and research in order to
• Advertising Agency wants names of course, in regular Technicolor pro- achieve a final result which was
duction it is necessary to use a acceptable and exhibited a mini-
reliable road show operators who can special camera so that three nega- mum of color degradation.
tives may run through the camera Mr. Norling told us that many
assure good projection before rural and simultaneously, but by using the of the effects could not be done in
successive frame method of color the optical printer and were done
small town audiences. Please give towns separation we were able to avoid in the camera at the time of the
this. But since we were making a original exposure. To get these ef-
covered, equipment used and approxi- three-dimensional picture it was fects aCinekodak Special was used
necessary to devise a camera with which was equipped with a special
mate size of average audience. Address two lenses and a negative for eacli fader device, optical attachments
running through the camera at the in front of the lens and other de-
reply to Box No. 1, Business Screen, 20 same time. It might be interesting vices such as multiple prisms and
to see the camera which was used a kaleidoscope. These devices were
No. Wacker Drive, Chicago, Illinois. (see illustrations^ shows the ca-: mounted so that they could be
mera with the mask box and head either rotated or moved horizontal-
removed. Two filter wheels in ly or vertically during shooting
front of the lenses revolved as the by a drive which was attached to
9f
AMPROSOUND PROJECTORS
Says a large user of sound projectors: "Our continued choice
of Amprosound projectors is based on their record of per for'
mance xvith us . . their simplicity of operation . . their durable
construction. They have no
tricky gadgets to get out of
and
?^ order, stand shipment by truck, freight, car, plane
ivill
or train, time after time, year after year, ivithout operating
precision and efficiency being impaired."
Stoti
Comp resents
W'
-A
Nl
t'jjj'W'Jjj fk^jf^M^^
HANDJf PICTURE
v^
lEFRESHMENT THROUGH THE YEARS"
an exhilarating saga of American
IB
is
liTECHNKOlOR
Vkt^
0^
%'^ c^\
%o
\0
.^«
public welfare
to the
•
creanve
task which Audio s
.
....^-^^^^
»"M«'°^.^.-"*H^^
AVENUE
fs-n TH.RTY.F.FTH
To Sell Better.. JfU Better
with
m. PROJECTORS
How Incorrect Threading of Film Prevented in FIIMOSOUND PROJECTORS
NO matter how carefully you prepare the business
film that tells your sales story ... no matter how
Is
f^<^ '°o^
with Our Compliments?
PRECISION-MADE BY
in
"my
"New England?"
Connecticut,
studio is located in
although
asked.
I
New
"Yes,
still
this:
ager of that company in the middle
"Sure, we make commercial.^ we
west who received a direct mail
make wed do G^ T\K if
anything,
piece about commercial movies
you gave us the money." \\ ell. that
from some address on Sixth Ave-
seemed fair enough, but what about
nue. It looked pretty good so the
script writers and that sort of thing,
next time he was in New York he
there is a rumor that you have to
looked them up; walked up Sixth
have fellows who are trained in ad-
.Avenue and found the number all
vertising techniipie to write good
right, but guessed it must have been
business film scripts. He said,
a mistake because this number was
Boss, if you
'em."
VOLUME THREE • NUMBER TWO • 1941 know- anvbody who wants movies
said the proprietor. "Maybe a
Coi-er Subject Filming the "Midilleton Family" iill-Technicolor West- and wants "em cheap, let me know.
:
watch, genuine Hemmilton with 17
I wish you knew how hard it is
inghouse production by Audio; now being nationally distributed. jewels; look, a nifty, ain't it?
'
Art Director: Dan Runyan. Pacific Coast representative: H. L. find one holding down a de.'ik in a
Mitchell. 2469 Hill Street. Huntindton Park. Calif. Acceiitance under the Act of June
that. no good we'll find
If they're
—
Issued 12 times annually includine 4 siiecia)
land office.
5. 1934. authorized Februai-y "JO. 19-39.
out about it eventually, anyway.
numbers (not circulated in the business field). Subscription ?2.00 for 8 numbers. This gentleman told me he was a
Foreinn : S3. .10. .SUc the cony. Entire contents Cor^yri^^ht. 1941. by Business Screen
Magazine^;. Inc. Trademark Rec. U. S Priteiit Office. "retired Hollywood producer" who
How about it?
[4]
Business Screen
what is acknowledged to be the most
E T B O I T CHICAGO
PLUS-X SUPER.
for ff€»neral studio use u-hvn Ihilv lifflit is uruilabte
BACKGROIIXII-X
for havkt/rounds and general exterior ivorh
ON DteaJE SCREENS
I Reg. U. S. Pat. Off.]
When you choose Da-Lite screens for your 1941 business films,
A FEW OF THE PRODUCTIONS 1940
you benefit from 32 years of specialized experience in screen
SHOWN ON DA-LITE SCREENS
MAKE SERVICE PAY A PROFIT"— produced by .-l.s.so-
manufacture. Because of their time-proved projection qualities
riatiH Salfn Co. for Minneapolis-Molinc Powei- Implemt-nt
Co. and advanced features that ntake for greater convenience. Da-
"THE BEST SEAT IN THE HOUSE"— by Audi Vwon Co.
Church Manufacturing Co.
for C. F.
"THE CASE FOR COAL"— by Rav-BeU Lite Screens are first choice of leading producers, distributors,
Films. Inc.. for
Northwestern Fuel Co.
'SMOOTH SALE-ING''"by Brohuck. Inc.. for Toastmaster and users of business films.
Products Division. McGraw Electric Co,
A WORD TO THE WISE"— by
I tic.for National Retailers
Chicauo FUm Laboratory.
Mutual Insurance Co. and
Federal Fire Insurance Co.
"HELPFUL HENRY"— by Pat DowUng Pictures for Inter- THE DA-UTE MODEL B. (shown m left I
DA-UTE SCREENS
ChiraEO. Illinois
PIraxe send your free JS page book on Da-Litr
and the lifht refleelivr qualilten of various
Slice. iH
screen surfaces. Also give us ihe name and
address of (he nearest Da-Li le distributor.
Name
-r^ur Ckvtce ofULeadiHf -p/uwUece^, Vlitt/lnO&t^ Firm Name...
_
Address
• AN EDITORIAL •
irhen Bobby Goes lo School is a 16-miii
last year's sundry bills sound film, free from advertising, dealing with
{f As 1941 rolls lip a prophetic lurlain and we balance
nearly two hundred the health appraisal of the school child, anil
and tax receipts, the figures show that the impress ive sum of
of American may be borrowed without charge or obligation
thousand copies of this journal have been laid on the doorsteps
on application to the distributor. Mead John>"]i
month, for example, advertising supporters of our humble
efforts
business. Last
went into & Company. Evansville. Indiana. The Jounml
170,000 pages of reprint mailer that
had the good fortune to share in
served by this material. of American Institute oj Homeopathy.
themails at the expense of those who fell themselves well
The pages of Business Screen have been addressed washing service rendered by Economics Lalm-
benefits of the visual media
educational effort to aid them in securing the utmost
ratory. Inc. of St. Paul, is now being shown !.
we serve. We show no preference to slidefilms or to motion pictures since each
hotel and restaurant men. This unique metlui.l
But we have brought to
has an individual and vastly different field of service. efficient and eco-
of educating kitchen crews on
the and most thorough
all who might conceivably make use of these tools, latest
nomical dishwashing is proving popular with
information on their application and use. operating executives for in fifteen minutes il
SKlisfaction of receiving hundreds of direct inquiries; of seeing many film pro- which show proper techniques.
among readers as the result of direct editorial or advertising The slide-film method of presenting the serv-
grams instituted
cf sponsors returning year after year lo make new programs. Through all ol
use is made drawings, micropho-
of animated
this production a single important rule is observed that minimum standards <./
tography. slow motion and many other advan-
professional theatrical quality must be maintained on the screen. Few spon- tages of motion pictures. They are expected to
sors of importance will risk their concern's own hard-won business reputations prove valuable in the training of skilled workers
by violating this code in the film any more than they would in printed adver- ne;-ded to complete the new national defense
tising or on Ihe radio. Cerlainly this does not imply an endorsement of
extrava- program. Iron Age.
gance but simply the maintenance of truly professional standards on the p::rt of
Business Screen Names Art Director
b3t!i producer and sponsor, no matter what their size or financial rating. announce the
The editors of BisiNESS Scree.n
appointment this month of Dan Runyan. well-
addition necessarv.
Business Screen
[81
.
THE SOUND TRACK appears as a means of keeping you informed about the use that
various industries are making of motion pictures through the producing and distrib-
uting organizations of Castle Films, now in 26th year of service to American business.
of meat, and offsets erroneous ideas about Fuel Compony of Minneapolis for
meat
dealer training.
in the diet.
* * * *
CHESTERFIELD "SATISFIED"!
Last October, Newell-Emmett Co., Inc., extended Castle Films' productions of a topical nature are
a sectional servicewhich Castle Films Distribu- being used increasingly by sales managers to pro-
tion Service had been rendering in the interests vide variety and relief in their sales and dealer
of Chesterfield cigarettes to include every state meetings. Three such Castle films, just released,
in the Union, together with Alaska, Hawaii and are "News Parade of the Year", "Football
the Philippines. Originally, Castle operators were Thrills of 1940" and "Super Thrills in the
used for an intensive motion picture campaign News"
Two
r^UMBt:K 1911
m
WHY NOT
INVESTIGATE?
A penny a minute each to show them what you have to sell ... to tell
In thirty minutes we can explain
when backed by Modern plan of showing. people in the right places at the
can do for you . . . a
right time and in the right way . . .
you specify, before any audiences you specify, and when you specify.
That headlined cost of a penny per person per minute is being conserva-
Business Screen
[10]
• From the repetitiois patterns One .\iglil. That cost the men's wear ions horizons of interest as yet little
of ancient Egypt's hieroglyphics business a pretty penny. explored. To the sponsor of sucli
with their familiar ""man-in-motion"' But the beneficial influence of films, results are amazing in pro-
technique, up through the first Dark the screen more than makes up for portion to the cost of the program.
Age when the monks lahoriously this slight omission. In this eventful complex age
picturized their colorful illuminated In the field of fashion and lra\(l. of mechanical progress and social
scrolls we've carried on a pictorial in sports and interior decoration deterioration, the film has unique
tradition first hewn in stoneon the Hollywood has made its mark. E\ powers of realism and interpreta-
cave walls of prehistoric time. ploitation departments are not per- tion. In a world where economic
Show a man a train and what mitted the luxury of advanc!' rules have been swept into oblivion
does he see? Long after the familiar arrangements for this sort of thing, by the onrushing tide of history,
streamlined mechanical thundcrholt strictly speaking Hollywood's enter- we live by the news of the day. The
has hurtled by. visions of distant tainment product is still entertain- printed word has lost considerable
cities remain in his mind's eye. ment, pure and simple. But the re- dignity in the crossfire of propa-
Trains are travel, just as the radio sults of ordinary everyday script sit- ganda and conjecture. The realism
is music, drama or any other de- uations are sufficient in number to of the newsreel camera, subject to
sired result it can accomplish. I5y provide plenty of opportuni- the same censorship,
tieiip is probably
their symhols «c know them. .Any ties. the most accurate reporter of the
shop girl hehind the cosmetic coun-
It's a PicTiRE Ekv (-urrent scene abroad.
ter knows lietter than to sell the un-
lovely mess in a jar for its own Radio's biggest moment will ar- What W n i. I'M I Bitr.Nc'?
of the nation; Americans who can of the popular taste. Films aimed
"talk it over" and who can listen at farm audiences, beside technical
perfection on matters of common
to the words of responsihle lead-
ers on all questions of political, rural knowledge, must be in the
has been on the upgrade for the cal quality have been produced for
last few years after several depres- widespread national circulation
sion-dips during the past decade.
148,000 members last year. An ad- use of the sponsor's merchandise Truly. Ed Graham (Life Lender-
eration and such organizations as
ditional 8.000 members in Canada or other products. writers and similar subjects by
I.
the National Grange, the American
belonged to the 160 units located Such films have a strong appeal well-known sponsors like Heinz,
farmer makes his voice heard in the
there. The Lions were next in to women, particularly those in- Dodge Division. Coca-Cola. etc.
legislative halls of Congress and
membership figures with 138.000 formed women whose interest in Such films reach club audiences
in his own state. 4-H Clubs and
American members belonging to consumer education has grown tre- by 'request' bookings in which
the Future Farmers movement serve
6.000 Lions Clubs in the United mendously in recent years. But the club or organization provides
the farm youth and have contrib-
States. The Lions are also very public relations topics have also the projector or by the all-inclu-
uted inmiensely to the progressive
active in South American countries grown in favor and film interpre- sive method of arranging com-
trends recently noted. Co-operative
and a Spanish edition of The Lion. tations of various social and eco- plete distribution plans including
marketing associations have a simi-
the Club magazine, is published nomic questions are popular with the promotion, booking, and pro-
lar influence in rural alTairs.
especially for this membership. al tvpes of adult groups. Enter- jection service of club shows in
Both rural and urban in their
Kiwanis International had a total tainment is still a primary asset quantities, thus assuring a large
aspect are the American Legion
of 104.346 members as of the first and straightforward factual mate- number of audience totals as a re-
Posts throughout the nation and
of the year belonging to 2.044 units rial that carries a convincing mes- turn on the production cost. X^Tien
other veterans organizations such
in the United States. 5,064 are sage nevertheless needs to be of a competently produced film is so
as the Veterans of Foreign \^ ars.
members of Kiwanis in Canada. good theatrical quality in its pro- promoted and planned, its appeal
The Legion has a powerful voice
duction technique. to the club's entertainment commit-
Commerce Grouts Important in the affairs of the nation.
treatments appeal to tee will result in acceptance and
The ranking federation of busi- Women's auxiliaries to these groups Different
different types of groups and films. invariably [I'lease turn to Page 36)
ness men's organizations with which are equally influential.
Business Screen
[12]
• CALENDARS TLRNED to a
Vi'lTH in the .Army educational
been done to date and to note some It is only within the last few Yet in navigation, sailing, gunnery It is good news, therefore, that the
Relations Trust have also had pro- notes and to look forward to the
duced for general circulation with-
in the British Empire a film on
LATII-AMERICy RELATIONS utilization
production
of our own unequalled
facilities for the educa-
grass breeding at the Aberystwyth ./ Common-Sense Proposal on t)w Use of Motion I'irlurea tion of citizens at home as well as
station, since this is a subject of the information of our neighbors in
common interest to all agricultural • .\merica has long led the world liaptism oj Fire details an account Latin America.
communities. in the quality of its entertainment of the Polish campaign: the second, Our neighbors in Latin-America
films. Shown in movie houses now showing in a few isolated cen- welcome films from
entertaining
Urge Films to Train around the world they have no ters in this country, reports the in- the That their preferences
North.
Recruits to Industry equal in popularity and no limit in vasion of Norway. Belgium, the are different is well-known to those
marketability excepting the barriers Netherlands and France. who have produced film subjects
Industry is clamouring for more
imposed by unfriendly political On the British side no attempt for sale in this market: certainly
and more workers to give the
regimes. has yet been made to present a nothing dull or unimaginative has
forces the material to see this thing
But America can take a lesson similar chronological record of the any belter chance for success than
through. The Minister of Labour
or two in the use of the film for war to date. But the film has been in the United States.
has stressed theimportance of a
purely nationalistic purposes and I'mployed with outstanding success A workable plan for the
definite
tremendous speed-up in training
for the publicizing of national aims. for many training tasks for both use of might well begin at
films
Mien and women to take their places
In the European war. for example, workers and recruits, and has been home. The promotion of Southern
in this new burst of constructive
both Germany and Great Britain are employed for propaganda in fea- travel by those agencies interested
effort.
showing man\" significant film sub- ture productions i.e. The Lion Has(
in that phase and their showing of
So far. little consideration seems
jects both athome and abroad. If ings A weekly news reel is also
) .
scenic films of all South .American
to have given to the role which the
Two German films have been now being sent abroad for showing countries would provide welcome
film might play in training these
notably ""successful" in their report- throughout the Dominions. While fare for group audiences. This same
new recruits to Industry. Alost in-
ing of German war strategyand re- few of the other countries at war
dustrial workers have to perform method might be applied in South-
cent military history. The first, now have done anything significant.
ern showings. Similarly business
physical movements and the film
popularly known in America as The America can well afford to compare
film exchanges might easily be in-
has already proved its ability to
analyze movement, as witness the augurated by companies financially
series of physical education films It can't happen here and it won't interested in market development
that have been produced over the both for South American products
past few years. As a first step, here and for .\merican goods in the
therefore, towards putting new Southern Hemisphere. From these
hands to the bench, thought should comparatively unimportant rivulets
be given to devising a
group of a larger flow might easily begin to
handicraft films
proper on the
methods of using tools and ma-
chines of all kinds. To this direct
LATIN-AMERICA'S FILM
group should be ad-
instructional MARKETS A SURVEY —
ded a further series showing the
relation of the individual act to
Costa Rican Theater Statistics
the whole process. By such means
the General Post There are about 50 theaters in
Office managed
by films to sustain Costa Rica, all wired for sound,
its and improve
output with a total seating capacity esti-
its through
showing each
member of its staff that, no matter mated at 25.000. The seats are filled
how humdrum his job. he was con- about four times a week, and the
tributing to the work of the whole average weekly moWe-theater at-
department and that without him it tendance in the country is estimated
would be so much less efficient. at 25.000 persons. Fifteen theaters
have one projector, and the rest
76 Traveling Film Vans have more than one (usually twoi.
Vi ithin a few weeks the
The average age of the equipment
Minister
is estimated at 5 years. Average
of Information informed the world
through the press and wireless that admission price is 80.106. Dramatic
and melodramatic films are best
a fleet of 76 vans would visit vil-
liked. Yearly gross income at thea-
lages not served by cinemas. Talkie
ters is estimated at S267.000 United
equipment would be installed in
States currency.
halls and schools and countrv
peo-
ple would see films both instruc-
Educational Film Developments
tional and entertaining. In the long
winter
No educational films, proper, ex-
evenings, the Minister
cept those exhibited at the Raventos
pointed out. these free shows theater for school children, have
should serve a very useful purpose.
been shown in schools in Costa
At the meeting at which this an-
Rica. There is no 16.millimeter
nouncement was made, three of the
Tlii» v«a> the liuiiie in London of our English riinlenipf>rarv in cinema equipment available at schools, ex.
20 films made for the purpose
letters. The picture is an editorial in itself but the les>on it teaches Amer- cept a silent old projector at the
were shown, even though the Select
icans is worth repeating:. Escuela Normal de Heredia. which
Committee recommended that docu-
England's defeat of Hitler was predicated on the force of powerful -i
is never used: and no plans are con-
mentary films which do not require
French army; that army collapsed through weakness behind the lines templated, as far as is known, for
immediate and widespread distri- because of an industry that pro>ided outmoded or insuHicient weapons. adopting this medium of education.
bution (like the five-minute shorts) America's defense and England's future victory now depends on industry
should be distributed on a com- and American bu»iness is now our first line of defense just as it always was. — Survey statistics from the Indus-
mercial basis and earn what rent Everything that keeps American business going and prtmperous — trial Reference Service of the U. S.
they can. healthy and slning — helps keep demttcracr alire. Depl. oj Commerce 0940).
$20.99
cultural
Appheciation
nn oPEn letter to the
relations between the Hemispheres faces its big-
gest drawback because of our own lack of
understanding and information. Latin-Ameri-
cans dont appreciate the patronizing superi- PRESIDERT OF mEKICO
ority which a good many of our nationals seem
to convey. Both the culture and manners of the
General Manuel Avila Camacho. directed at the encouragement of
better cla.s.ses in every South .\merican countr\
I'residenl oj the Republic oj Mexico. further understanding by our citi-
are far better than some of our own: economic
advantages which made ours
zens? You can bring to Mexico un-
and climatic ;i
Dear Mr. President: told millions in tourist revenues as
hustling busine.ss existence are not necessarily
•k Speaking as one who has enjoyed well as increased purchases of Mex-
credited to personal initiative by those not so
the hospitality of your country and ican products in our own markets b)
fortunately endowed.
worth starting an educational program
It's
friendship with many of your busi- such a goodwill program.
ness leaders, may I express a word The now -completed Mexican section
with our present school generation based on
of sincere regard for of the Pan-American
extensive and thorough exploration of these
countries in text, lectures and visual presenta- the prosperity of Mex- Highway is already at-
tions. Exchange scholarships are hardiv ico and its people tracting 50.000 Amer
throughout the forth- ican drivers annually.
enough: particularly when Latin-Americans
ulio allend our colleges here are too often coming years of your As one who has dis-
.several Grace Line color travelogues. Non-com- solving of our economic and social The simplest and most economical
mercial material, for llie most part travelogues. problems. method of acquainting these poten-
include Rio the Magnificent. Argentina. Soulli Too often, perhaps, we have in- tial visitors with the scenic grandeur
American I Land oj Mexico, .idvcntures oj
15(0. sisted that you understand these of Mexico is the motion picture film.
Chico, etc. The last named is an excellent without giving thought to our own .A government-sponsored series of
example of the kind of documentary folk-lore sad lack of knowledge of your such films made available for wide-
subject with educational value. the thousands
needs and viewpoints. Today we face spread distribution to
about in the .Americas, brought to- of clubs, lodges and other organiza-
-Aiding I.NTEn-.AviEiiiciN Uei.vtions
gether bv a common need of safe- tions in the United States which are
The work of the Council of National Defense
institutions of free- available for such showings would
as coordinator of commercial and cultural rela- guarding those
both have be welcomed here. Sound and color
tions between the American republics, would dom and democracy we
The feudal totali-
would capture the true spirit of your
certainly be facilitated by the adoption of a fought to secure.
land as well as lend realistic assur-
lliree-fold film program. The following poinl> tarianism which enslaved your peons
ance of the ease of travel.
are w orlhy of consideration has been driven from our American
Behind such a program must lie a
1. Re-editing of a selected group of .Aincrl- shores: it shall not return.
sincere desire for service and good-
curl and industrial subjects which could
social In this common cause, many nat
will. These are matters of govern-
be selected for interest value in South American ural advantages already exist.
ment policy to which we have
eoimtries. Films from llie aviation, motor, agri- President Roosevelt and our admin-
already noted your staunch adher-
cultural implement and allied industries are
istration in Washington have contrib-
ence. The immediate result of this
specifically reeommendeil. Such subjects niighl
uted generously to the atmosphere of suggested program would be one of
easily arranged for llirough llie
be iiidiislriis
sincere goodwill. In mutual friend-
mutual business profit, but the
named without cost to the Council.
ships and by a growing appreciation greater gain in mutual untlerstand-
2. Eiicouragemenl of production of new. spe-
of our related problems, our busi- ing that can best come about
cifically designed subjects by business sponsors
ness leaders share this regard. through the broadening experience
interested in this market. Travel organizations,
Your government can do much to of travel is one which our two
particularly steamship lines, should be co-
encourage this movement, to the countries must view as most desir-
operative in such an undertaking.
Encouragement of
benefit of your people and to their able in these times.
3. circulation of South
.American subjects in our country by pre-ar- immediate financial profit. V^ by not Sincerely.
rangement with the countries interested. A series lake the initiative at this hour to set 0. H. Coetln. Editor
of endorsed subjects placed with established dis- up your own program of goodwill BUSINESS SCREEN
tribution agencies in the United States wouM
reach millions of our citizens within a com-
paratively few months. Products, travel and so-
cial subjects would be included.
9P01P
over the tenor. In a girl, the mezzo- caught the vibrancy and richness of
soprano register is preferred to the the singing voice. This suggestion
TALENT . . .
cording to the emotion or thought
involved. It may go into a higher
register for one particular phase,
versational manner.
by Clarence M. Shapiro range for another, otherwise mo- volume, \olume is vocal power,
notony will result. Then again, and is essential because a voice
caution must be exercised not to must be heard. Regardless of cor-
-V? -V? «v? acquire a sing-song quality. The rect pitch and appealing quality, if
transition from low to high, and the audience must strain itself in
back again, must be absolutely nat- order to hear what is said the efi'ecl
R Talent Scout's New Book on ural and flexible. But the basic is
volume
lost. In the theater greater
speaking register should be in the is required than in motion
Hollywood's Requirements lower portions of the tonal range. pictures,on account of the size of
After the pitch of the voice, the the auditorium and the distance
Might Apply Equally Well to next consideration is quality. By between the actor and his audience.
A
Commercial Film Production that is meant timbre and color.
low-pitched voice in itself is not
In
because
power is needed,
pictures less
microphone is sensi-
the
sufficient. To be appealing, it must tive and the studio is sound proofed.
also have resonance, vibrancy, and However, even in the mo\ies. par-
To an ordinary in outdoor shots, we re-
A. KROCH & SON, Publishers, Chicago beauty. illustrate: ticularlv
inexpensive violin has the conven- quire a somewhat greater volume
tional four strings capable of play- than is necessarv in ordinary every-
ing the lowest to the highest tones. day conversation.
ers. A. Kroch & Son. Chicago, we Voice Quality Ranks High cellent vocal and dramatic teachers to understand. Obviously, as with
present excerpts from two typical Similarly, how soothing who can ably render valuable in-
pitch-level, volume should never be
to a fe-
chapters on "Voice" and "Pronun- vered patient struction in this respect. Suffice it
constant and inflexible, else the re-
is the gentle, well-
ciation." (For a copy of the com- modulated voice of the doctor or to say here that proper relaxation of sult monotony. Its variations are
is
plete book see Page 33 of this nurse as they speak words of en- the throat, together with correct determined by the emotions ex-
issue. couragement. \S'hy. even the Bible breathing and a judicious use of the pressed.
says various resonant chambers and
that a soft answer turneth
sounding surfaces nature has en- Resonance and Recording
away wrath!
Some Notes on \OICE dowed us with, will produce the It should also be noted that a low-
By same token, the reaction
the
requires diligent pitch and a resonant, vibrant quali-
quality desired. It
• Occasionally we meet a person of a movie audience to an artist is help a voice record well. If a
study, patience, and perseverance, ty
who instantly appeals to us for no greatly influenced by his voice. The
but the end invariably is attained. voice lacks these characteristics its
other reason than his voice. Some- handsome hero cannot declare his have alwavs believed that a recorded version will be dull, hol-
I
thing in its quality and inflection passionate love anaemic, high- in low, and colorless. As the actor's
good speaking voice can be devel-
fascinates us. and we enjov listen- pitched utterances. Nor can the movie merely a
oped bv using, when one speaks, the voice in a is re-
ing. It almost musical as a mat-
is beautiful heroine vow her undying
:
lower register of the singing voice. cording, the results of such vocal
ter of fact, it is music the melody — devotion in shrill, squeaky tones. It
In other words, the artist should deficiencies are obvious.
of speech! would spoil the illusion. During the old silent motion pic-
start a speech as though he were
In romance, in business, or in .\ talent scout, therefore, care- about to sing in the lower singing ture days, an actor paid very little
the professions, voice is of impor- fully listens to the quality of a register. After a few utterances in attention to his voice. Vocal quali-
tant consequence. Many
a youth has prospect's determine its
voice to this manner —
gradually, while still ty and its were
related attributes
wooed and won his lady love with merits or defects. And what does the talking —
the artist should eliminate entirely ignored or overlooked. But
the aid of an alluring voice, and scout listen for? Well, as can be any melody or music from the tone (Please turn to Page 37)
a vast How of goods and commodities moving local groups of such organizations themselves.
convention of the .American Trucking Associa-
in cross currents of a never-ending stream . . . tion in Los Angeles in November and at a \^asb- ""In some states where the population is quite
serving farm and city, industry, commerce, ington show ing in December prints of Singing
i
heavy, individual operators will undertake the
agriculture and John Public over the network. . . If heels are being released for widespread na-
[)rojeclion of the film in certain areas so that in
of America's highways. tional distribution. .According to .Arthur C some of the larger states as many as eight prints
will be in circulation simultaneously.
Butler. Manager of the Motor Truck Division
Of Intf.rkst to .\ldikn(;f.s Evf.rvwhere from the circulation through the slate
"'Aside
of the Automobile -Manufacturers' .Associatitm.
To farm and business organizations.
clubs, this general program is being followed: members of the Motor
Inicking associations, the
schools, church groups and. in fact to almost "'The circulation of the film has been built Truck (!ommittee have purchased prints of the
every kind of audience. Singing H heels is a around the motor truck associations. These
state tilm for circulation through their own distribu-
"must for the film program. Although frankly
" slate associations have been encouraged to show {Continued on ihe ncxl /Higc)
other channels. Through its many channels. IksiNiss Scheen in I9U manufacturer of consumer goods.
to the
Manufacturers .Association. The .American these advertising reels enjoy both audience ac- tors among older heads are far too valuable "on
Trucking Associations and the stale motor truck ceptance and dealer enthusiasm. Production the job "
to be detailed to this task. This is in-
associations." s:andards must be jealously guarded and it is dustry's problem: one of the biggest it will have
to face in 1941 and one which films can help il
the same tiling ajfain for sponsor's ow'n organization. The public that pays
emphasis and yoiril prob- for the technical perfection of Hollywood in its
abl> find the story u little nightly meanderings lo the boxoffice (to the tune
dilTerenl yourself. Films, as of 0.5.000.000 admissions last year! has learned
llie prodtieer ont-e said, are
to expect the same perfection in the rest of its
"set up lo fix this." They
film fare. If you expect to show- a picture to
lake your best argument.
put it right and plant it John Public in "41 you won't need Gable or
deep willi pietures and Myrna Loy: in fact you'll do better in some
sound thai reall> sin*K in. instances to slick to plain, unvarnished facLs.
Insiirf the kind of results But be sure your film looks and sounds ac-
this ^els for you by lisin^ cording to the standards you set for the rest of
sales-training films in *41.
vour advertising: successful perfornuinces are
(PHOTO BY A. GEO. MILLERl the least exp^-nsUe in the long run.
A market of 41,000.000 movie goers each week has been made available
to advertisersfor the exploitation of nearly every type of product, from a
5c candy bar to the latest models in streamlined automobiles.
The powerful selling factors of the theatre screen medium are inherent. A
combination of sight, sound, action, color, and a ready-made, attentive
audience, has been ever present from the early days of motion pictures. But
lin the 22 years that have passed since the Alexander company first brought
the advertiser and the theatre screen together, what may now be called an
important advertising medium has reached a peak of efficiency, causing wide-
spread interest among advertising men.
f^^ O-^-i
^\^
MANUFACTURER
COOPERATION
and th* company also provides special productions
for many of the nation's largest manufacturers . .
'>>';.
':--->><'.
h^^
•f
w
,vt»-re"«'
\wm
THE THEATRE MEDIUM, c.,«^w^
Individual signature trailers are furnished with each dealer's service. Most
manufacturers sponsoring dealer-cooperative programs prefer that a standard, 175 Alcxandtr rcprcMBtativat kMp In ceatoct
iiMrly 10.000 tkeatrcs which !«•• Al««-
'
with uMirly
approved art design be used for all signature trailers, with change of printed aiidcr sarvlct
l
is
'_/y
They carry the story of Mm advertising iato stores
aad egces from coast to coast. They tell
MOPCIMaTS • •
Sa^J'^IElL
^iidiMi^^'-
EXCLUSIVE rights to theatre screens are given the
advertiser during the weeks his advertising appears.
No directly competitive product may share his valuable
m
iSS?^^^
^)i0> screen space to set up an advertising counter-attack.
are:
erators,
duced
two
in black
featuring G. E. ranges, one film featuring water heaters all pro-
and white. Dealers pay full cost of service and receive adver-
—
tising credits for portion of service from the General Electric company.
ander Film Co. Black and white playlets, featuring Seiberling tires and tubes,
are produced by Alexander Film Co. with official Seiberling approval.
Seiberling accepts billings for the full amount of approved dealer's contracts
and in turn bills the dealer monthly for their share of the cost.
i
including sound experts, working with the latest
RCA Ultra-violet sound recording equipment.
In the national picture, advertisers contract for theatre screen circulation
through GENERAL SCREEN ADVERTISING, Inc., Chicago. Alexander
and other co-distributors handle distribution of G.S.A. releases through the
same channels used for their own local and cooperative service.
^m Camel Cigarettes.
Westinghouse Refrigerators.
Shell Oil, Esso Gasoline. Swifts Brookfield Butter and
ALEXANDER FILM C
the Service Department for insertion in Alexander
campaigns. Results merit an 81% renewal rate,
COLORADO SPRINGS, COLORADO
year after year.
Officesin NEW YORK • CHICAGO • DALLAS • ATLANTA • SAN FRANCI
C Firestone's new sound motion
picture Champion. «hich features
Wilbur Shaw, three-time winner of
the Indianapolis 5()0-mile race and
now head of aviation sales for Fire-
stone, presents the familiar "safety"
theme in a fresh, newsworthy set-
• One ok thk most serious luiinli- duct can be put into a few profitable
caps to profitable retail operations in words. But that is not the whole
the liquor business today is the lark story on selling sentences. Some of
of knowledge and retail
product you. I am sure have developed some
salesmanship. The lack of trainint; Tested Selling Sentences of your
and preparation given to "the man own. Let mequote you a couple of
behind the counter" has been noth- Tested Selling Sentences that re-
ing short of tragic. A few clerks tailers in this vicinity use to good
here and there have managed some- advantage.
how to fortify themselves with a fe\v
( Quote Tested Selling Sen-
meager facts about products and in-
tences which you have heard
gredients, but even these aggressive
used to good advantage on the
few sometimes find it hard to Icll
trade in your territory.)
uliat tlu'\ know to the customer. All
too many clerks are still waiting for
"1 am sure there is one thing
people to come in and take the prod- that this filmmakes clear and that —
is the responsibility which rests on
uct away from them. They make no
The the shoulders of you men behind
attempt to do a selling job.
price of the item is often the full the counter — the responsibility to
the
After four years of research in
field by members of its trade
demonstrates sound selling tech- Now a visual training program in this business since repeal. We (Show Printed Selling Sen-
Other films are to be pre- such as this is fine if it is effectively have seen new lines and new pro-
nique. tences printed on cardboard I
put to use. Far too often fine films ducts come and go. Thousands of
pared on such subjects as advertis- "Here we have the printed resume
are produced only to be turned over brands of whiskey and spiritous
ing and display in the retail store, of those selling sentences which you
cold to a field force which hasn't beverages have crowded the Ameri-
what makes good whiskey, and what saw and heard in the film. ^^ e have
makes good gin.
the slightest idea of how to use can market since repeal. The FAA
a sufficient number of copies to be
them. and. as a result, showings are at Washington is authority for the
distributed to all stores. These
Program Has Ten Objectives perfunctory and usually fail in their fact that more than .'-iO.OOO brand
printed cards will be delivered to
Briefly, thisprogram is designed purpose. Calvert's problem at the name permits are on the records of
your store in person by your Cal-
accomplish the folowing: outset was to see was
that there the Federal Government. You and
to vert representative. Keep these
enough projection equipment and I know that a lot of these brands
1. Give clerks and barmen a tested selling sentences in ahandy
that it was placed in the right spots; have been short-lived. They have
clearer idea of the importance place in the store for quick and
to see that their own men would come and gone over night. Some
of "the man behind the coun- ready reference. This program
take to the films kindly and insure have enjoyed a longer life. Some
ter." which you have seen is just the be-
their constant use. have been able to hang on section-
ginning of Calvert's latest contri-
2. Emphasize the difference be- This problem has been met in ally — in certain parts of the
bution of this kind to the industry.
tween selling and clerking. several w'ays. During September country.
There will be more programs of this
.1. Illustrate the extra profit op- and October the Calvert trade re- "\^ hat are the reasons which ex-
kind in the future, dealing both with
portunities of selling versus lations organization conducted plain the success of some brands
products and with over-the-counter
clerking. eleven district meetings where the and the failure of others? A lot of
selling methods. They will be based
reasons are given. Some
4. Trade-up clerks on selling as a purpose of these films and the pro-
amount of advertising
say that
— not upon high-pressure selling
profession. cedure for their use was explained
to the 350 Calvert field men. Sec-
the
factor. .Some say that it
is
is
the big
the type
efforts — but
upon fact. All these
5. Give clerks and barmen valu- future programs will be designed to
ondly, since that time the home of promotion put behind the pro-
able product knowledge. put more Profit Dollars in your cash
office has utilized a regular bulletin duct. Some say it is the shape of
(). Show clerksand barmen how to register.
service to keep the men posted on tile bottle, the time at which it was
use this knowledge: bow to pass
and needle
results in other districts introduced, the brand name itself.
it along to their customers.
them with testimonials from other 'Allien all is said and done there
7. Give clerks and barmen a more only one real legitimate reason
salesmen. Thirdly, there are six is
authoritative background; make why some whiskies have failed
men in the field constantly doing
them whiskey authorities: help while others have succeeded. That
supervision work: aiding the men to
them to talk authoritatively. one reason hal's in the bottle?
conduct more "sbowmanlike" meet- is: If
8. Teach young clerks and barmen ings, and setting up screening op-
how to win the respect of the Film Presentation Inch des
portunities in key spots. The fourth
trade. Closing St.\tement on
solution has been special preview
9. Teach clerks and barmenhow to showings to jobbers, who in turn "What's in the Cash Register?"
build prestige for their em- carry the good work out among the "There you have just a few ex-
ployer and his business. retailers. amples of how' the story of a pro-
I
EXPERTS EVERYWHERE ^/(?!^e ABOUT
RCA16mm. SOUND
FILM PROJECTOR
3. Greater simplicity of
operation
NINE SHORT MONTHS, the new RCA sible for RCA Photophone Equipment, used mav be quickly rewound by motor. Cleaning
IN16 mm. Sound Film Projector has become by Hollywood film producing companies and and adjusting are very simple. Large l6-tooth
a sensation! Critically tested and compared thousands of motion picture exhibitois, this sprockets and better film channel design
with all other projectors, it has been enthusi- projector has over-size reflector, condenser, greatly reduce wear on film.
asticallv accepted as the finest performing, and objective lens which provide more even Compare the RCA 16 mm. Sound Film
simplest handling equipment on the market distfibution of light on the screen. Sound is Projecror with any other — at anything like this
— not only by experts in this country, but also clear and more brilliant because of film take- equipment's low price! Your own good judg-
in Australia, India, Argentina, Colombia, up equalizer and superb electrodynamic ment will convince vou that here is your best
South Africa and many other lands. speaker. At either high or low volume, words buy! For fiill details, mail coupon.
The finer performance and greater operat- and music are full and clear.
ing simplicity of the RCA 16 mm. Sound Film So simple, it may be run by anyone, this
Projector is the result of RCA engineering. projector has threading line cast on projeaion For finer sound film projector
Designed by the same men who ate respon- block, for extreme threading ease. All size reels performance— use RCA Tubes
\.tme __»«.«.»..
Audio Visual Service Educational Dept., RCA Manufacturing Camden, N. J.
Co., Inc.,
"Journey to Jerusalem"
i,rfi{i' fro.:i
Murder Provides A Moral Maxwell Ayulersou play now repro-
iluced soutnl motion pictures.
In New Service Training
in
ing
for
VapOrafe
tubititufes last-
•
inner resiliency
the easily lost
first
much the same fashion sented by E. Leltz this month. This small, convenient unit
as that pre-
enables projection of 2-lnch square glass slides, Koda-
viously explained in connection Visualizing the Exhibit
chrome transparencies in ready-mounts, and 35mm nega-
with stereo Polaroid showings.
The National Metal ( Congress & tives or positive film strips.
TeCH.NICAI.
Exposition held in (Meveland last
SpECIF1C.VTI0.NS GlVE.N
fall presented further examples of
TECHNICAL INQUIRIES ANSWERED WITHOUT OBLI-
This new unit seems best suited GATION. you have any display problem, address the
If
modern \isual tfclini<pie for the
to smaller audiences at present Visual Displays Editor of Business Screen, 20 North Wacker
convention exhibit. .'Vmeriran Roll-
with a -Mazda 6()0-watt. two fila- Drive in Chicago. Such inquiries are answered promptly
ing .Mill (.^rmco) drew the visi-
and without the slightest obligation or referred to compe-
ment lamp of riOO-walts per filament
tor's attention with a twin auto- tent authorities.
utilized for three-dimensional jiro-
matic color slide presentation. One
jection. The projector may also be
screen featured process illustra-
used for single-frame showings,
tions while the other simultaneous- CONTINUOUS
utilizing the regular .'UlOwatt lamp PROJECTORS
ly showed finished products. Two
for projection. The three-dimen-
sional effects arc .secured through
rear-projection units carried 2x2 enable the aisp'flv
manager to enlarge
Kodachromes on a continuous belt.
projecting two similar frames the scope of his
The .\luminum Company of .Amer- window or exhibit
through the double lenses to obtain
ica was another visual exhibitor. display to the full-
an over-lapping or double screen est dimensions.
The .Alcoa movie theatre featured
image which are given dimension Such equipment is
continuous showings of two sound economical and
by use of the Polaroid viewer.
films. Mine to Metal and Fahrical- trustworthy enough
for many Itinds of
Applications in the Field mg Aluminum. .Also noteworlhy uses. They repay
The interest value of such show- was the Lindberg Engineering their investment in
sales results, (right]
ings is self-evident. The practical Company's show built by
an Ampro h^odel
value is more significant as in the {Continued on next page) CSS is shown.
• Vi'lTHlN THK KLKST year of a gram has run its course and show- cilities. new products and improveil
new picture program, the sponsor s ings discontinued for various rea- ways of selling and distributing
investment in his film production sons of policy, etc.. the dealer finds them require new films to interpret
may be realized in its successful himself equipped with excellent these changes to both customer and
showing before its contemplated sound machines and accessories, in salesman.
audiences. ^ hen these showings fact all dressed up and no plac:' The dealer himself may take ac-
are arranged through the coopera- lo show. Several solutions have tion. Syndicated sales training
tion of local dealers, some may arrived at by dealers and sponsors films, short entertainment subjects
have purchased sound projection and these will be of interest to all of general interest and entire li-
equipment for the convenient show- ulio share this problem. braries of safety and personnel
ing of the film to customers and training programs are at his ser-
their own sales organization. In Capit.'^lize on Showmanship vice, many of them at reasonable
the case of dealer and sales train- It is the sponsor's responsibility. rentals or for outright sale. From
ing films, also, the dealer is first, to consider his dealer's avail- such a library he may provide en-
[Continued from previous page)
equipped for inter - organization able assets and to utilize this valu- tertainment for customers and em-
Gardiner Displays. Inc.. Pittsburgh.
showings, particularly where out- able showmanship opportunity by ployees and education that will pay
M. L. Neison. in charge of Lind-
side projection facilities are not either the re-editing of his previous dividends in increased efficiency.
berg Engineering's exhibits, de-
readily accessible. production or the production of
signed the Company's ""headline" It's a Real Asset
But what happens after the first fresh material. Considerable prog-
show. An up-to-the-minute presen-
ress has been made in the produc- More than a few dealers have
year? \^Tien the sponsor's pro-
on the
tation of headlines broadcast
installed small theatres by convert-
famaiar Trans-Lux equipment via
ing an office or conference room.
Transradio News Service featured
Very expense is involved;
little
Lindberg's exhibit at the Metal
seats and other equipment may be
Show. From the news teletype-
moved aside if necessary. But with
writer, an operator prepares the
the screen and projector readily ac-
news tape which is projected in
cessible, they will not be forgotten.
constant motion as a central fea-
One automobile dealer holds a
ture of the exhibit.
weekly showing for friends and
"Lindberg Furnaces Headlines — neighbors in his town. Letters of
of 1940." lettered over the top of
commendation and a tidy number
the news screen tied up the main of direct sales have resulted. On
theme. This was also carried out occasion he supplements his own
in the rest of the decorations which
films with those of local amateurs.
featured the same running style of He has even produced his own
news tape carrying the repeated newsreel showing cars and trucks
line "'Lindberg Makes News." The performing for
actually his cus-
Trans-Lux equipment utilizes cel- tomers in the vicinity. Try and
lophane film, a projector and a find a more convincing sales ar-
system of mirrors which carry the gument!
moving message to the news screen
All told, modern sound equip-
by rear projection.
ment both dependable and dur-
is
X^'ell situated on a main aisle.
able. The sponsor can keep it gain-
Lindberg's "Headlines" marked up
one of the attendance records of
QUALITY fully employed:
himself can profit by being a
but the dealer
self-
the entire Cleveland show. business showmanship!
starter in
Department announced at the business result in motion pictures that have something
monthly meeting of the New York not found in the "run-of-the-mill" type.
Central Trades and Labor Council.
It costs no more to get a really outstanding film!
Paul Muni, who played the lead-
ing role in The Lije of Emile Zola When planning your 1941 sales promotion program,
and The Life of Louis Pasteur, has write or telephone:
agreed to portray the former AFL
president, Sinnigen said.
COlumbus 56974
Although Hollywood firms have
expressed interest in the story, the LOUCKS & NORLING STUDIOS
film will be produced entirely by
the .\FL under sponsorship of the
245 West 55th Street - New Yoik City
friends, took a cruise on his newly sentially to give both medical man
acquired cabin cruiser. and layman a different concept, the
Pleasure Afloat was produced in two-reel film incidentally shows the
color and sound. In addition to basic differences between a real pre-
stimulating greater interest in scription pharmacy and what we
yachting, the film points out how have come to know as the "drug
insurance, with its accompanying store."' Picture, photographed by
safely engineering and inspection Gus Peterson, using Glen Glenn WITH
service helps to make boating safer. sound and narrated by John M.
by minimizing explosion and
fire, Kennedy, was produced on 35mm. THE
other hazards. Following the Na-
Romance Afoot
tional Motorboat Show. Ple'isure
Title: Footnotes by Joyce MODEL SA
Afloat will be
through agents of the Automobile
and The Standard Fire, for show-
ings before yacht clubs and other
organizations interested in power
made available
Sponsor: Joyce. Inc.
Producer: Roger IT. Sumner
Two pairs of feet are about all
one sees in Footnotes by Joyce, a six-
minute picture shot on ICimm. Koda-
NEW FOR ^ SHOWING
PROJECTOR
boating.
chrome with music and sound effects 35 MM. SLIDEFILMS AND GLASS SLIDES
The Profession of Pharmacy but no dialogue, produced for Joyce.
Title:The Professional Side of Inc.. Pasadena (Calif. manufac- I
Two pictures ore projected —
one for each of your eyes. By
Pharmacy turers of shoes and slippers. Match-
using Polaroid* Viewers, each eye receives its separate message,
Sponsor: Norton t^' Converse. ing shoes for men and women
as is done when viewing the actual object the result is amaz- . . .
Producer: Pat Doulin^ Pictures casual and sport types, rather than
ing. It almost fools the mind. You think you are looking at the
Knowing that the average person, —
formal footgear are the feature of
real scene, instead of just a screen image. Roundness, contour,
and even a large section of the med- the picture which portrays a ro-
ical and nursing professions, has no mance from before the point of
and depth ore there.
realization of the extensive prepara- meeting up church and to a
to the
Think what means
this lor your soles and promotional ac-
tions necessary to produce a simple blessed event; unique factor is that
tivities! A trunk full of products can be shown with a handful
the story is told by implication,
of 2" X 2" slides.
Filming the Lockheed .Assembly since the screen carries no portion
Line (Reviewed in Business Screen of the figures above the knee. The revolutionary simplified design of the S.V.E. Projector
last month.) Planned for use convention
at Model SA makes three-dimensional pictures available at a cost
meetings in Chicago and New York. low enough for your general sales work. Write for complete in-
the film ultimately will go into store
formation now!
windows and shoe departments
where it will be tied right in with a Projector for three-dimensional filmstrips only, with regular
Joyce display: a number of stores S.V.E. lenses, SI 25.00. Projector for showing black and white three-
have established regular Joyce de- dimensional filmstrips and three-dimensional color
partments, using specially designed
slides, with S.V.E. anastigmot lenses, $150.00.
furniture and fixtures. Uncommer- (T.M.Req.
U.S.Pat.Off.) by Polaroid Corporaliom.
cial from the standpoint of "'plugs." •r. -V. lifi/. V. S. I'at. Off.
PRODUCTION o^
1-12 iUe WEST COAST
Krvii-us of Current Filni.s hy II . L.
Milclicll. If t'strrn EilUur
Lux . . . Jello . . . Vniletl Fruit Dispatch . . . vention of the American Trucking on a comedy note wlien father and
Associations. Inc.. in Los Angeles, son-in-law- return from another fish-
Frigidaire . . .
'
film as states: a discussion is included, Credit for the humor is due Di-
from the viewpoint of the highway rector Mai St. Clair's flair for come-
"Timely as the ISext Tick of the Clock" engineer, of desirable uniform dy. Photography was handled by
standards of sizes and weights Harry Jackson. Script was written
among the states. Regional trucking hy Stewart-X^'arner Salesmanager
l:'.!'!
Business Screen
tion in Atlantic C^ity. the lilni is
S£U ?
main title. Distribution plans for
these separate are being
firms
worked out cooperation with
in
Modern Talking Picture Service,
and plans include showings before
mens .service clubs, fraternal or-
ders, and other social organizations,
as well as to feminine audiences.
Picture runs 25 minutes, and it
Do)t ^yiUon in "Fini in the Kitchen'^
has been pointed out by both spon-
Masculine Cookery sor and producer that use of Kimni.
Fun in the Kilchrii
Tilli-: Kodachrome was no more expensive
Sponsor: Pacific Coast Gas Associa- than H5mm. black and vihite. filling
and only then does your picture 7(1 appreciate the talent oj your producer — r.'raU your own controlled.
involved which should be performed cale to another, resort to the device ally any gap may be bridged the — yond that, there is little else he can
known as the dissolve. Judicious scene you couldn't get. or the one do as an editor.
almost instinctively, but though
use of both efTects. basic elements in impossible to shoot. Subtitles weld
both may possess comparable tech-
may be better than
Learn From Good Films
niques one artist
the other artist because he possesses Every potential user of the busi-
more imagination. Thus, obviously, ness or educational screen, however,
the mechanics come first.
LEADING IN would secure an invaluable educa-
tion in what ought to go into his
Long Shot Places Locale
production from the standpoint of
Establishment of locale with a what other
special effects, as well as
long shot is a sound rule for those elements are involved, by doing
who are editing, and. even more so.
some careful prevueing of the best
for those who do some shooting of in film fare —
somebody elscs if not
their own and so are in a position to
your own —
and carefully noting
control editing to a great extent by tecluiique employed by the
the
careful forethought at the begin-
director and film editor to achieve
ning. In order to permit the audi- smooth How of the projected
a
ence to become a little more inti-
story.
mate with the subject, a medium ^'e also learn by doin^ — your
shot, considerably closer than the the editing
own humble efforts at
first, is desirable, and both should
table will show the skill and tech-
be left on the screen for sufficient
nical experience necessary for fine
time to familiarize the audience with
generalities.
-TOUR ASSURANCE effects. Such effects
borne in mind that the action of the MPS&A Offers Test Kit
For a sound film in brilliant natural RECENT HOLMES
BURTON
actor must be slower than in the cnlnrs consult with specialists who are KODACHROME SOUND .Moving picture enthusiasts who
long or medium shots to prevent abreiist of the newest developments. FILMS
are interested in the latest improve-
blurring of the image. Insist on licensed RCA High Fidelit "Power That Pays" —Full
ments should communicate with the
sound, recorded by skilled sound men. color sound slidefilm. produced
Motion Picture Screen & Acces-
Smooth Pattern Is Artistry Demand a story treatment planned for J. I. Case Company to in-
and written by a creative staff experi- troduce 1941 line of tractors tc 351 \^est 52nd
The artistry of the film editor is —
enced in telling and selling with — dealers and farmers.
sories
Street.
Co..
New York
Inc..
City. This com-
determined by his ability to inter- the film medium.
"Tight Lines" —
Kodachrome
pany has prepared an unusual Test
sperse properly the various long For results, choose Burton Holmes sound movie produced for the
organization with Wisconsin Conservation Depart- kit. consisting of a 5" x 7" sample
shots, medium shots, and close ups Films, Inc., the
longer experience than any otiier film '-^ent to promote fishing in
of their new \^'ide Angle Crystal
with an interesting, coordinated pal- producer. Write today! \V;sc3nsin lakes and streams.
Beaded Screen Fabric, and a test
tern so that his story is told with-
chart for use in testing the (|uality
out straining the audience's atten-
of your projected movies. \ ou can
tion.
obtain this Test Kit. without charge
The next important
tablish proper cinematic timing be-
step is to es-
BURTON HOLMES FILMS, Inc. or obligation, by writing d'rect to
7510 N. Ashland Ave.. Chicago. Telephone Rogers Park 5056 the Motion Picture Screen & Acces-
tween the various episodes or se-
sories Co.. Inc.
quences in the film. "Fade ins" and
Business Screbn
[32]
.
recording, have made remarkable Over the fence and far away
strides in the production of fine comes the jazz of Duke Ellington in
quality material. Of the Columbia Columbia's second release of Hot
Masterworks featuring the London Jazz Classics. C-38 presents "The
Philharmonic it has been said that Duke"' on four records including
no more perfect musical interpreta- some of the most famed of his num-
tion exists.
bers. (82.501.
._
one ISOO-fool re*'t.
MdS.'i"
Polk
BIdg.— Detroit. Mich. Ontario at Rush Street ntrritinu ra-tr:; j»roirf.or jWnti -
MODBI. Q-IJ: Slime iiit ile«eribe«l above but without
Branches in Principal Cities firr in anr rant, Vi'inch njirakrr im
in Chicago. thr other. Kanrt to mrry; nuii lo S.op on.Kiim. Power Rewind. Reverse Switch.
COMMERCIAL NET PRICE. MJO.ii"
,
01 Direct
— itifn-
Mail Adv>rtisin(.
art up.
Number Two I'Ml .1// DeVry Projectors Conform to Vnderivriter's Laboratory Statidarda
deVRY corporation
1111 ARMITAGE AVENUE CHICAGO
"
Business Screen
[341
i
)
ya^ .At4^.<^'
irz:;^
aEH)Z3a^V :^
coaic3?j H-B.g£ii. q.TMti.
m^^^
>^=3:
®® if~^r^Y^^ '
gg \r
rzut
for complete details and 20 North W acker's plan to meet your office
THE Y. M. C. A.
MOTION PICTURE BUREAU
19 S. LaSalle Street 347 Madison Avenue
CHICAGO NEW YORK
351 Turk Street
SAN FRANCISCO
PRODUCER DIRECTORY
I
OMLITY PRODUCTIONS
BLACK & WHITE & IN COLOR
Division of
1
and heroine of the silent era were speaking. Too often a prospect
;
suddenly out of the running! There makes no distinction between them,
was a grand rush for vocal in- and the resultant speech is almost
a slurred jumble of strange jargon.
struction. Some
succumbed under the new require-
survived, others
^ e don't know what he is talking . . . ANU IN 1940
ments. about, and his performance is not
Ofer fifteen million persons in the
.As the talkies developed and he- acceptable.
United States, Canada and Latin
came more and more perfected, the The English language is very
requisite of good vocal attributes as- beautiful when correctly pro- America viewed the seven hundred
sumed greater proportions. Today nounced, but like everything else it and sixty-two prints of the one and
the standard such that what goes loses its beauty when mutilated. It
is
two reel theatrical, informative and
into themovie microphone is equal- is expected of an artist, to whom
for a prospect to speak distinctly the teeth. In other case.';, they may
and clearly. As words are formed result from the fact that the front
by the combined use of the tongue teeth are spaced wide apart, allow-
and lips, a brief discussion on these ing the escape of excessive breath
organs should be helpful. First of
all. the prospect should acquire
through those spaces. The cause of
the impediment should be deter- GET THE EDGE
suppleness and flexibility of these mined and the proper remedy ap-
instruments of speech. Any rigidity plied. ON DEADLINES
on their part will impair their use-
fulness. Frequently, after an audi-
tion during which the artist has ar-
ExACGER.\Tii)N Ht:i.i'S
first the effect is almost a grimace, pect feels he is enunciating dis- your films to conventions, clubs, schools,
but once the point is driven home tinctly, he can ""tone down" and re- theaters and pri\atehomes by dependable, top-speed Railviav
the lip movement is restored to sume a normal and natural speech. Express. All shipments are called for at your door, routed via fast
normality, while the benefit re- A
consonant that causes particu- trains and delivered direa, all without extra charge, in all cities
M\
'
Chosen... talks.
po, its
the pause
In a subsequent chapter, tem-
changes, and
and timing,
its counterparts.
will be dis-
As with the
type of "r" to be used in pronun-
ciation, so likewise a prospect's lan-
above mentioned
dates will be furnshed upon request. again, and the ride is over! "\^ hy the same.
the hurry?" is a question every The point is that for audition oi;
50th floor of the chanin building up the tempo for dramatic eflfect. nounce his words in a clear, sim-
and conversational manner,
122 EAST 42nd STREET NEW YORK• • •
But never at the sacrifice of clear
pronunciation! Rapid-fire tempo
ple,
avoiding undue rapidity or slug-
requires great facility of speech. It gishness and superfluous precision.
and other users of Anipro projectors who have re- ordered again
—
and again on the basis of the performance of their original
purchases. Some of these customers have hundreds of Ampro
precision projectors in constant operation:
¥
5;
AMPRO
PRECISION CINE EQUIPMENT
Same
Address
City
. .
[j
C
Q
New Amprosound 16mm Projectors.
Ampro 16mm Silent and Convertible to Sound Projectors.
Ampro Continuous Projeclors.
State.
The aayev-hemesan Lompany Presents iBi^
EDSVPROSPERITy
That they don't have to learn all the details of this complicated business
They are finding out that now they have only to bring their film
problems to us, lay them in our lap and forget about them.
YOU to get the kind of picture you have been wanting these many years.
a Paramount Picture--
if our seat of success
J
;
yi&ftO^xHUiyJl
mm.
—
in it the final step on which success depends is the
projector tiith uhich you show it. If projection falls
How Ready-made Films Serve Business, Too
short of theater-quality reproduction of sound and Users of made-to-order sales and sales the sales story. Costs are not high. Sound
picture, the whole show will be mediocre, or ruined. promotional films find ready-made films prints range from $ 17. 50 per reel (black-
It isn't good business
to take that chance be-
. . . useful in varied valuable ways. and-white) to $80 for such de luxe
cause it a chance you need not take. Filmosound
is Commercial film programs that are Technicolor cartoons as Boy Meets Dog.
Projectors, precision-built by the makers of Holly- too short are brought to proper length, And for entertaining employees, job-
wood's professional equipment, absolutely assure the and too-heavy programs are lightened, bers and dealers and their staffs, and
clear, steady, brilliant reproduction of both sound by adding entertaining or other films of customers, ready-made films find many
and picture that well-made films deserve. The use of general interest. uses.
Filmosounds by practically every great film user in Programs so "popularized" attract Suitable films for all these purposes
American industry is conclusive evidence of that. greater audiences and are often accept- may be bought outright or rented at
able to organizations that would not
—
Furthermore Filmosound Projectors positivelv
welcome the commercial film by itself.
moderate long-term rates from the Bell
& Howell Filmosound Library. Here
eliminate all possibility of film damage resulting
The interest of salesmen in continuing skilled specialists will assist you in
from incorrect threading. They cost less per year of
intensive promotion via motion pictures selecting ideal subjects.
service and are so easy to operate that audience atten-
is sustained by periodical changes of the
tion is focused ON
THE PICTURE— ho/ distracted films used to lighten or "bait" the com-
This same library offers a commercial
film exhibition service in which each
by the machine.
mercial program. sponsor's exhibition plan is tailored to
There is a Filmosound or Filmo Silent 16 mm. Often ready-made films are available bis wishes. Bring your film problems to
Projector for your individual needs. For information, up closely with commercial films,
that tie Bell &
Howell for competeoi, individual
use the coupon. Bell & Howell Company, Chicago; thus supplementing and strengthening solution.
New York; Hollywood; Washington, D. C.; London.
Established 1907.'
lillllllllllllllllillllllllllllllilllliiiiiliiillliiiliiiiiiiliiiliiliiiiiiiiliii
PRECISION-MADE BY
unsung hero, the traveling sales- the Maxon. Inc.. Chicago office,
man, is "on the job" through storm goes our well-merited commenda-
and sunshine and gets little glory. tion. To his son. Les Sholty, Jr..
[4]
.
American Can Company Yes— they're all enlisting, as fast as they can, for
American Viscose Corporation
The Bates Manufacturing Company All-Out National Defense!
Wallace Barnes Company
Black & Decker Manufacturing Company But— far-seeing business men who went through
Cadillac Motors
Calco Chemical Company, Inc. the last "emergency"— in 1917 and the years imme-
S. H. Camp & Company
Cluell, Peabody & Company, Inc. diately after— can't forget the All-Out Competition
Dictaphone Corporation
E. I. duPonl de Nemours that followed in its wake!
Eberhard Faber Pencil Co.
Ethyl Gasoline Corp. That's one reason why the Caravel organization-
Godfrey L. Cabot, Inc.
The B. F. Goodrich Company specialists in producing training films— have been re-
Hart Schaffner & Marx
Jenkins Bros. tained by so many leading companies to help keep
Johns-Manville Corporalion
Kenwood Mills far-flung sales and dealer organizations all steamed
Mohawk Carpel Mills, Inc.
National Biscuit Company
up for the greatest business battle this country has
National Lead Company ever seen.
Pepsi-Cola Co.
Socony-Vacuum Oil Company, Inc.
Swift & Company Let us tell you about three great programs just com-
Tcdon, Inc.
The Texas Company
pleted—each a record-breaker in scope, each delib-
erately planned wilh a sharp look at today's business
OR ANY OTHER CARAVEL CLIENT
but also wilh a long look to the fu/ure. Already il is
Company, Rochester, N. Y.
PLUS-X SUPER-XX
for general studio use when little light is avuiluble
BACKGROIJND-X
for baekgrounds and general exterior irork
NEW 1941
ITS
SOUND SLIDEFILM
"PRODUCTS CONTROL
Means Flour Insurance"
ON GLASS-BEADED
D44ITE
(Reg. U. S. Pat. Off.)
SCREENS
Throughout the nation, the sales rep- used by General Mills in making its "General Mills, Inc., has experienced
resentatives of General Mills, Inc., are annual survey of the wheat crop. This very successful results with the use of
now starting to show to their employes film entitled "Products Control Means Da-Lite Screens in the presentation <if
and to their jobbers and bakery cus- Flour Insurance" presents many fea- a variety of slidefilm pictures. The
tomers, an interesting new sound tures of the company's operations in screens were recommended to us as
slidefilm, illustrating the methods various wheat producing areas at har- being one of the best types of equip-
vest time and shows how they affect ment on the market for our purpose,
the quality of the flour, including its and we have had no reason to alter
uniformity and its bake shop per- this opinion. ^ e suspect that when the
THE CHALLENGER formance.
General Mills, Inc.. has conducted a
need for additional screens arises that
we will add to our stock with Da-Lite
CAH BE SET UP ANYWHERE nation-wide wheal survey for the past beatled screens."
IN 15 SECONDS- twelve years and is the only cereal Because Da-Lite Screens show in-
Simpl y open milling company to have a compre-
the legs of the iluslrial pictures brighter, are easier
tripod, swing hensive preview, such as this, of its to use. and are more sturdily built,
the case to
horizontal, lift
the screen fab-
basic raw material —
wheat. they are choice of leading pro-
first
d^L e
I'll I
f
(Continued from Page Four)
in their
be wonderful.
One
dimes, and
Mechanical Training Slidefilms 20 or eight "Goodyear minutes of The trusty oldster was supposed to
Shoulders Arms" are clips from the say. "Yes, Mr. Jones. I think you're
Exhibition Techniques: A Report on the Fairs 21 newsreel files of Pathe News — the absolutely right."
[81
Business Screen
:f
gr SOtlWP Tftjr g Published bYQ\S'\ll FILMS Inc.
^1 THE SOUND TRACK appears as a means of keeping you informed about the use Is
=^^v that various industries are making of miotion pictures as produced and distributed ^^^==
I
^=B by Castle Films, Inc., now in the 26th year of such service to American business. |^=
]| Every professional focility
busi-
groups of teachers and students throughout the Shelton of the team of Howard and Shelton in
country. Audiences mounting into the millions the cast, this three -and -one -half reel novelty
have seen it, and other millions will. It is well among business films could not be anything other
known that a large percentage of American trav- than a riot! Three cameras were used on the
and vacationists is drawn from the schools
elers studio sets to catch all angles of the gags, tum- Are We Painters!" is o different
and colleges of the country. The fact that the bles and other fast, tricky situations. "Are We Icind of o sales promotion movie in
of publicity and promotion. Beautifully photo- tractors, builders and home owners throughout Division of du Pont is showing it.
tion picture produced by Castle Films for the sociations and to schools. So much interest was
California Fruit Growers Exchange. The movie, manifested by these lay groups that contract was
On to Washington" is the title of
"Citrus on Parade", was designed specifically for made with the Castle distributing organization
a two-reel movie, sound and silent,
students in home-making classes, and for women's for a wide use of the picture nationally at adult which was produced for the Penn-
groups of all types. The major portion of its two and school meetings. The Fuller Brush Company sylvania R. R., and which is being
reels is devoted to the presentation, in natural discovers that what originally was designed for distributed now for its third con-
oranges and lemons find novel use, such as eco- popular request, and it is entering its second year
nomical and practical salads, desserts and bev- of distributing "The Story Behind the Brush"
erages. These color sequences are a great asset through the Castle organization. In the last two
for the teacher. The addition of color and the fact weeks, this demand has grown so that an addi-
that booklets containing recipes shown in the film tional fifty prints of the movie have been put
itasflacMai two-reel
ability of
ihii film
film, "Citrus
Not Investigate?
film, a talking picture, can do for you . . . when controlled by a
Find out what tremendous sales power a good
Modern plan of showing. film can have. In a few minutes we can ex-
Here's where we come in ... to show your
any part film in plain to you how your present or future talk-
"The first thing the school is looking for is thai wilt make a definite contribution to the
good factual films. The mere offer of a "free" school's objectives, as well as meeting some
industrial film no longer intrigues the school well-defined standards of construction, pho-
user; there must he something in that film tography and editing." — Godfrey .1/. Ellinti.
throughout the country, the editor of BUSINESS where less llian a tliinl of llial amount exists \^ estinghouse film program has received our
SCREEN is curoute to Atlantic City, scene of this in the nation's schools today. editorial scrutiny. It will be the subject of early
years annual convention of the National Edu- discussion in these pages because it achieves
cation Association. \^ e are scheduled to lake Of National Defense: what we have long advocated: a thorough sta-
Paul Reed of the Department of Visual Intruc- reeler TV .A and a one-reel film Power for intensive research job by following represen-
lion of the N. E. A. Better accustomed to the Defense. Both were made in cooperation with tative audience groups with a door to door
airy solitudes of our editorial sanctum than to the National Defense Advisory (!ommission. checkup survey to discover the relation between
the speaker's pulpit, we are nevertheless grate- (Commentary for Tl'.4 was written by .\rch the film and actual sales. In this independent
ful for the privilege of apjiearing at this forum Mercey: for Power for Defense by Robert Col- analysis was discovered that a three percent
it
and to contribute our bit with these sincere, lyer. -Mercey directed both pictures. Pious. direct sales result had been recorded.
forthright advocates of the true educational Planes and Peace which shows how .Americas
principles which must guide the future course farmers provide abundant food supplies to meet Films to Meet Group Interests
of visual education in these United States. the demands for national defense has been pro-
understanding The many thousands of copies of each issue
This contribution to a better
duced by the Department of Agriculture. In the
of Blsiness Screen are for the most part di-
of one of the real problems in visual instruc- commercial-industrial scene General Motors rected only to business executives of concerns
tion is made at a time when the necessities ol new film General .Motors in .Aviation presents utilizing the film medium in one of its many
national defense demand an enlarged program the part which GM playing in that pha.se of
is phases and that is our purpose. Increasing num-
of technical education, a thorough understand- defense production. Reviewed in this issue is bers of copies are now also supplied to sub-
ing of nation's economic and mechanical re-
the new Goodyear picture Goodyear Shoulders program chair-
scribing visual educators and to
sources as well as actual military and air (rain- .Arms: Goodrich is also in the news with a men of national groups whose members regard
ing. At such a time when the production lines sound motion picture on that compan\'s part in films as one of the best sources of stimulating
of American industry constitute the first line of defen.se production. America is on the march!
educational material.
our nation's defenses, it is vital that every pos- Let other business leaders join in.
It is in the interests of these groups that we
sible vestige of and hpyrocrisy be
insincerity address a plea to sponsors. Many program
enable every foot of this powerful chairmen, including Legion and .American
cast aside to Business Wants the Facts:
educational medium to help the schools to ac- Chamber of Commerce
have called on beads,
And distribution records being .set by sever- us personally to suggest continuous programs
complish the task at hand.
al noteworthy film programs will furnish them of films suitable for advance promotion and
We have been proud of our often-staled policy
as 1941 barely gets under way. An analysis announcement among members and genuinely
of demanding higher standards of industry's informative to the membership. -Much more
film contributions. Good films, possessing the
can be done along these lines.
essential technical perfection and accuracy of
These men and women represent the very life-
detail, are no less valuable because they con line of American public opinion. Their par-
lain unconcealed mention of their origin. \^ hal ticipation in community and group affairs al-
is really needed here is an evaluation of all pos- terests their out-of-the-ordinary interest in such
sible subject matter of use to ihe school and matters. Often they are the business and intel-
subsequent rejection of unsatisfactory, technical- lectual leaders of their communities. In the
nomic advantages involved in the production of to which they are already very sympathetic.
Title: "High Lights of the Greenhouse Indus- ware. Sponsor: Corning Glass Works, Corn- NO STRAIN TO EYES
try." Sponsor: Harry H. Woolley, Richmond. ing. N. Y. Measurement of the eff^ect of mo-
Ind. Banking tion on the eyes as con-
pictures
Railroads Title: "New Hampshire's Heritage." Subject: ducted by two leading Los Angeles
Tide: "The Power Behind the Nation." Sub- Trends down through generations in this sec- physicians brought forth a startling
tion of New England, and development of fact: Two groups of 150 each, none
ject: Story of bituminous coal, its meaning to
savings banking. Sponsor: Savings Banks As- with visual defects, provided a com-
the industry and economy of the world. Sponsor:
sociation of New Hampshire. Comment: Di-
Norfolk and Western Railway Company. (Pro- parison between reading and watch-
Comment: Railroad officials plan vided into two parts, one for use in theatres, ing the screen: the first group read
duced 1940)
picture coal meetings, con- the other for school and civic organizations. for 45 minutes and had a 43 per-
to exhibit the at
ventions, civic clubs, schools, colleges, traffic Cement Industry cent fall in visual acuity: the sec-
gatherings, etc. Title: "Limited Ways." Subject: Development ond group watched a motion pic-
of super highways. Sponsor: Portland Cement ture for an hour and a half and
Government, Civic
Association. their drop in visual acuity was only
Title: "Merit System Advancing." Subject:
Government, Federal 21 percent. Those who had read, then
Portrayal of merit selection and career building
Title: "Federal ."Vid to the States for Education."' saw the picture, and the fall was
in New York City's civil service. Sponsor:
Subject: Democratic principle underlying the markedly less. "Provided they are
Municipal Civil Service Commission of New-
free public-school system, showing evidence of well-taken and well-screened, there
York City. Comment: Available without charge
widespread failure to put this principal into is no evidence that motion pictures
to schools civic groups, clubs and other organi-
operation. Sponsor: American Federation of hurt the eyes," Findlay reported the
zations.
Teachers. Comment: Available to locals and physicians as saying, "In provid-
Public Utilities, Natural Gas other organizations. ing exercise for the eye muscles,
Title: "The Fires Must Never Go Out." Sub- Railroads, Engineering motion pictures may actually prove
ject: The complicated organization behind the Subject: What actually happens in a locomotive beneficial."
distribution of natural gas. Sponsor: Arkansas- firebox fired at various rates of combustion. Francis Noel, of the Santa Bar-
Louisiana Gas Company. See Prevues this issue. Sponsor: Standard Stoker Company. bara (Calif.) schools declared that
Comment: Designed for consumer education. Paint Industry the greatest need today was not for
Public Utilities, Electricity Subject: Graphic demonstration of how to more projectors or more good films,
Subject: Manufacture and distribution of elec- paint boats and how to use various types of but a way of selecting pictures and
tric energy from hydro-electric and steam marine finishes. Sponsor: Pettit Paint Company. making them produce best results.
plants down through distribution from sta- Comment: 16 mm. Kodachrome film. He asserted that good teacher
a
could get value from a poor film.
(Continued on Page 33^
the door on leathery steaks and new angle on that ancient supersti- Other comments include: "Theatre out of twenty merchandise certifi-
smoky potatoes it's not a matter tion about the way to a man's heart. not large enough to handle crowd of cates given away, seven were re-
[13]
VIMliS.^^ DEFEASE
National Dairy CounciVs IStnc Health Film
• \X E AI.I, LIKE our three squares a ton Holmes Films is the producer.
day. and not many of us try to get The theme of the new film is the
along with less — if we can help it. necessity for good health for any-
There is. of course, the story of one who Hies or takes any part in
the horse thatwas gradually wean- aviation. Special permission has
ed from eating; and if the hor.se been granted by the \^ ar Depart-
had lived, someone would have ment to shoot scenes al one of the
had something there. Army Air Corps detachments.
As human beings, most of us may Northwestern University is coop-
feel that three trips to the lunch erating, and sequences will be shot
counter each day may do the trick of civilian pilot training under su-
adequately: but a lot of folks seem pervi.sion of the Civil Aeornautics
to like a snack now and then be- Authority. Airline pilots and stew-
tween sessions of ordinary eating. ardesses must pass rigorous physical
This it seems, according to modern exams: and health is essential also
theory, is perfectly permissible, if to the thousands who now are fly-
we are only careful as to what we ing their own light planes for
Typical scenes from Hotiioitit's "Pursuit of Happiness" (Wilfiiiig) stoke ourselves with at the in-be- business and for fun.
teen fuelings. The film is slanted to emphasize
Hotpoint Show Adds Product Film Doctors tell us that what we eat the importance of eating the right
' has a very definite effect on our foods, including generous quanti-
Produced to replace the Hotpoint homemakers "pursuit of happiness
health, vitality and ability to do our ties of milk and other dairy prod-
product trailers shown with Blanir is inescapably bound. Fast mov-
work more easily. Vitamins, cal- ucts to build and maintain the good
it on Love, a new sound motion ing, it takes the audience into the
picture entitled And the Pursuit of homes of where the
yesterday
Happiness has just been completed need for "a better way" was born.
by V^ ilding Picture Productions. It goes behind the scenes in Hot-
shows in exciting scenes just how .'30minutes in length and is avail- pep and the old youthful vigor. Furthermore, the fact is stressed
each new Hotpoint development able in 16 and 35mm. sizes. Hot- The National Dairy Council, for that high diet standards as a means
took place as the result of a defi- point retailers are planning to use nearly a quarter of a century has to good health are vital to the
nite need of homemakers. Not it combination with Blame
in it on been educating Americans to the strength of the nation.
only is the story fascinating but it Love, the popular Hotpoint film value of eating the right foods in This is a matter of first import-
gives clear, definite answers to wo- introduced last year. Together, they order to make us a nation of health- ance today, when the manpower
men's questions about dependabil- provide a complete entertainment ier individuals. and industry of the nation is gear-
ity and operation of electric home program. Motion pictures play an impor- ed to defense, and when for every
appliances. Schools and colleges as well as tant part in this educational pro- man in uniform there are about
The romance of home appliances. the general public will be interested gram. The executives of the Na- twelve men engaged in second line
And the Pursuit of Happiness is a in the educational angle of And tional Dairy Council are staunch defense w ork in factories and indus-
history in which the American the Pursuit of Happiness. believers in the value of films in trial plants, turning out items of
their promotional and educational necessity from bombing planes
activities. The Council used movies and machines tools to shoe laces.
This lobby display was arranged by California utility dealers pose with even back in the silent days. One of the fondest hopes in the
a Hotpoint dealer through the co- one of the fortunate winners of a
operation of his local theatre man- Hotpoint electrical range presented
A year ago Burton Holmes Films. present struggle, wishful thinking
Inc. produced for them a nutri- or not, is that the Nazis may col-
ager during showings of "Blame at a film showing. Excellent dealer
tional sound movie. More Life in lapse through malnutrition. Cer-
It on Love." (Courtesy Maxon. Inc.) sales results were obtained.
Living. The National Dairy Coun- tainly that is one offensive purpose
cil works in cooperation with some of any blockade in wartime. If it
forty Local Dairy Councils located works, it may at the same time un-
all over the country. The film leash on the world a scourge of dis-
lias been used by these Local Coun- eases that no expanse of ocean can
cils as well as by the national keep from sw-eeping across to our
group, and results have been so out- shores. It behooves us then to
standing that another film is now keep our own civilian and uniform-
in production with the working ed fighters in the pink of physical
title. .America Learns To Fly. Bur- (Please turn to Page 24)
to the powers that would destroy ver Skates Derby, the swimming
democracy. meet, golf school activities, all star-
tomorrow.
Well planned, carefully photo-
graphed and intelligently edited, the
motion picture Goodyear Shoulders
Arms, should prove a popular film
for showing in luncheon clubs aiul
Publicizing Promotions
(!nnlinuing the path of success-
ful film promotion by the Chicago
Tribune in its previous productions
of sound motion pictures including
the familiar Trees to Tribunes, the
activities of the Tribune's sports
department are represented in a
new picture. The All American
Way, produced by Wilding.
Establishing a procedure which
will be interesting to newspapers
contemplating similar promotions.
the Tribune premiered The All
.imerican K ay before an audience
of Chicago celebrities in the hand-
some studio theatre of V^GN. Fol-
lowing this, the picture has been
the subject of daily promotional
publicity and on the
advertising
sports [lages and has been shown
before clubs, lodges and other
— — —
to show to over a half million per- settings for the world's most beau- sumer groups, store promotions troit, under the close supervision of
schools, clubs, churches railroad officials.
sons in tiful women, yet hardy enough to and for educational purposes.
and other groups within the next stand the famous Masland Ar- ffig/i/— 1009f Right! follows in Giving a comprehensive picture
few months. gonne sidewalk test." the footsteps of three other suc- of the growth and present activities
The picture recently previewed .\fter careful consideration the cessful movies which are still avail- of New England, which now pro-
by the press in New York and Chi- "quiz type" of movie was selected able for showings. They are: duces nearly 20 per cent of the
cago, has been acclaimed a real as the best way of acquainting the Nearly Right Wont
Do. an enter- defense needs of the world's great-
contribution to education. At Car- salesman with the new sales plans taining story about Alexander est nation, the film will be available
rier's New York preview party in of Alexander Smith and Masland. Smith Rugs and carpets with mu- — in either 16 mm. or 35 mm.
Business Screen
fl6]
w ">•-£-
subjects last year, continues to in- tribution facilities make it impos- on national defense expansions au- Tennessee; textile mills at work on
crease with personnel of the Pho- sible to comply with a large num- thorized b) ('ongress to increase <lefense orders for uniforms and
tographic Rranch now consideraMy ber of unofficial requests. To al- the AuthoritNs power capacity b\ accessories: shoe factories, turning
enlarged. Outside production fa- leviate this situation, and pro\i(lc .'.(K).O(M) kilowatts. This Congres- out boots and shoes for .soldiers; a
cilities are found necessary in or- for the widest possible distribution sional authorization was made up- rapidly expanding airplane factory
der to meet of available prints, arrangements on the recommendation of the at Nashville. Tennessee: and manu-
the present extensive
ha\e been made with a number of Council of National Defense that facturing plants for chemicals es-
army training film rei|uirrnicnls.
State institutions to distribute this additional power is urgently sential to national defense.
Agriculture's Defense Aids provide for greatly ex-
prints of Department of Agricul- needi'd to The filmwas made in conjunc-
* .Motion picture? produced by the pandi'd national defense needs in
ture films. tion with another produced by the
United States Ueparlnient of Agri- the Tentu'ssee \ allev. including National Defen.se Com-
The Department'! 19 1 1 Moliori .Advisory
culture are of the instructional ririiiie (Catalog is now in process large ipiantities of aluminum for mission in cooperation with TVA,
type, designed to disseminate in- of publication, and will be ready airplanes. The other film produced, which is
formation developed by the Depart- for distribution in six weeks. Of The Authority has just released called Power for Defense, is de-
ment and cooperating agencies on especial interest in the list of pic- a new 2-reel picture entitled 7 A / voted entirely to scenes of power
agricultural subjects such as im- tures one entitled Plows. Planes,
is which has a number of sequences resources and industrial production
proved methods in agriculture and anil Peace —
a defense picture, re- devoted entirely to this national de- for defense,
home economics, production con- cently released, which shows how fense work. These include scenes I'oicer for Defense is expected to
trol, conservation, farm credit, .America's farmers, through the showing Cherokee Dam and the be released soon for national dis-
forestry, land use. marketing, and Kver Normal Granarv. and other Walts liar steam plant under con- tribution to theaters.
nor yet is it the result of a single stroke ol oHice of a client to discuss making of a
the
genius by means of which a picture emerges motion picture he will inevitably be met with
full grown from the brow of some twentieth the query —how much is it going to cost? That
century Zeus. It is a highly specialized profes-' is, he will if the client has never before made
sional job necessitating expert talent in every a motion picture. The veteran client realizes
phase of its evolution. Let the amateur beware! that it is not possible to give a definite answer
If there is anything in the way of a latter at this stage of the game.
day miracle or magician's trick to the making The producer will want to know to what au-
of a talking motion picture it lies in an infinite dience the picture is to be directed, the number
capacity for taking pains, in a system of check of people in that audience, and what is a justi-
and double check, in meticulous attention to fiable expenditure to reach his audience.
THE PICTURE: "Deiuleniiiy Oin' opens alww- PRODUCTION: The tuo scenes below show
hig sleepingman exposed to early vwrning some of the problems of motion picture produc-
}inise^. The three pictures at the left are from tion. In the center scene a special set had to be
Job jl/-fUl. The circles represent sound waves, built in the studio as a regular Pullmun section
inofitig out from alarm clock, moving in on n-as not roonn/ enough for maneuvering of
nian^s ear, and moving out from buzzer in photographic equipment. The picture directly
vacuum, glass jar. The metal rod has to he pushed below reveals how life is given to inanimate ob-
against buzzer for any noise to be heard, as jects by moving them an infinitesimal amount be-
there is not enough air in jar to carry sound. fore each frame is exposed.
to be done, where it is to be done, and liow many and the running footsteps of an ant are to seem meeting to make sure there is a real meeting
times it is to be done. like an army in full retreat. .After the outline of minds. The production meeting often lasts
If lie wants to put on a show simultaneously is accepted, a scenario is developed and another for hours and fre(]uently some very good sug-
in a number of different places and do it with meeting is held. Vi itli minor changes the script gestions which involve constructive changes re-
the most telling effect, he will probably find is approved and authority is given to proceed sult. It helps, too, to insure that all processes
the moving picture the medium best suited to with production. involved in making a motion picture arc co-
his needs. He will find the cost reasonable when \^liile the idea of recording the sound of the ordinated so that, in the end, they are all fused
the number of people it reaches within a short footsteps of an ant and the flapping of a luitter- at the proper time and in the proper manner.
space of time aiui the effectiveness of its ap- Hy's wings is retained among the high points It is at this point and as a result of this meet-
proach are taken into consideration. of the script, the actual opening is a close-up ing that photographic and production schedules
But let us start with a picture after a client of a man lying in bed asleep, exposed to the are made. Locations are selected, .set specifi-
has made up his mind he wants one and ap- cations determined, and the casting of characters
early morning street and alley noises. An
preciates the reasons why he needs one. .\nd. alarm clock rings and by a combination of decided upon.
by way of illustration, let us follow the produc- animation and regular photography we see Cast requirements in Job No. M-611 are not
tion of a single motion picture. Deadening Din. waves of sound pounding at the sleeping man's onerou.s. as there are no speaking parts, but,
from the time it is only an idea in a customers ear. Animation discloses how sound waves are nevertheless, they involve their own arrange-
brain until it emerges full-fledged from the propagated. The characteristics of sound and ments and bookkeeping. In all jiictures each
studio. To identify it during its progress through their propagation are established thus early in actors age. description, measurements, accom-
twelve of the producer's departments we will order to give the audience a premise from which plishments, sports and wardrobe are listed on
call it Job No. M-611. to view the picture. a talent record. Actors sign a release permitting
The purpose of this picture is to explain llic Now that the script is approved, a cost clieck the full u,se of pictures to he made from this
advantages of insulating against viliration. is made and a budget for preparation, super- particular film in any way the producer may
sound, and heat in an automobile. vision, and scheduling appears. The costs must wish.
In the production of Deadening Din, or any always be kept under control. Sets are constructed. The "gadget shop" is
other motion picture, three proce.sses are logi- The assignment of personnel, including direc- called into action and a special device of an
cally involved: First, specifications and prepa- tor, camera man. cutter, and sound crew, is now insulated box resembling a miniature automobile
ration: second, photography and recording; and made. is prepared. The time needed for these proce-
third, film processing, cutting, and approval. Next scene in this eventful history is a pro- dures and the material required are listed.
The client, by this time, will have an approxi- duction meeting attended by a supervisor, writer, Now properties and wardrobes are considered.
mate idea of the cost of the picture, although budgeteer. director, assistant director, camera The moving finger of the budget writes on,
there may still be a price range of from ten man. sound engineer, sets technician, prop man. making provision for arrangements, transporta-
to fifteen per cent. This will establish certain cutter, and casting director. This is necessary tion, storage, handling in studio, and customer
cost limitations. .An overall budget is made so that everybody who has anything to do with material, involving in this case two automobiles
and certain sums allocated to each department, the picture gets off on the right foot. — one with, and one without, insulation. Among
as the customers needs and an intelligent use The writer is there to interpret the written the props required are a milk wagon, a dump
of his money indicate. description. Otherwise, he might have one thing truck, and an upholstery deadener and cement.
Many specialized departments, operated by in mind and the director something entirelv In Job No. M-611 wardrobe costs are modest,
highly skilled personnel, are necessary before different. The writer of such a picture as Dearl- involving only the rental of coals for laboratory
the picture is completed. Job No. M-611 re- ening Din must, of necessity, have engineering technicians.
quires the services of the supervision, editorial, training. The director, too, has to gain an un-
.An estimate now imlicates the cost of the
set construction, properties and wardrobe, cast- derstanding of certain engineering principles
production crew in the studio. Time needed
ing, photographic, sound recording. laboratory, to know why he is shooting certain scenes. It
for assistant director, camera man.
director,
animation, art. music and cutting deparlments. is important that a director have a sense of his
assistant camera man, sound recorder, sound
Tor UiHuleniiiji Din the outline suggests that own limitations and that he realizes where his
mixer, prop man. stage hands, and electricians
the picture open with the amplification of ex- own know ledge stops. Ar\d. with this, we are ready for the
is noted.
tremely minute sounds — the Happing of a butter- The men who are responsible for the fullou-
(OVER)
Shootitif/ a .sci'iie tit a factory location, Lightiny Motion pictures are carefully planned. In this Here, finally, at a sound recording machine, the
of industrial sequences is the all-important picture a director and camera man are shown sound is converted into light, then photographed
hen to their future screeii values to the sponsor. u-ith assistants as they prepare tn shoot n scene. on the jtwtion picture film sound track.
A film raw stock record is kept showing called decibels, is set up. The acoustimeter music, and sound effects through the mixing
actual footage shot of various scenes and con- microphone is enclosed in a special steel box booth to come out in artistic and coherent order,
taining laboratory instructions. A daily scene, resembling a miniature automobile sedan, ^e with the proper emphasis on each. Re-recording
production, nork order, and time report arc find, when the buzzer is pushed, that the noise is done even when voice, music, and sound
filled out. .And because of the unpredictability rating inside the bo.\ is high, but that it can effects do not have to be combined, since fre-
of events and because almost anything in this lie deadened by supporting the bo.\ on soft fiuently the narrator or actors talk louder at
changing world can happen to throw even the mountings, by cushioning the buzzer on sup- one time than at another and this has to be
most accurate of budgets out of joint, provision ports of live rubber, by adding sound absorbing smoothed out.
is made for contingencies. felt to the metal surfaces, and by lining the box. Now a combined print is made by bringing
\^ ith the production crew on location tlu- The case movie proceeds. Voice
history of the the sound track and the picture together on
weather report, travel, subsistence, portable recording must take place and here provision one piece of film. This answer print, obtained
eipiipment. and plant schedules have to be con- must be made for the narrator — who carries by combining the picture negative with the
sidered and budgetary provision included. the burden of the story — for studio, and for sound negative and putting it through the con-
sound engineers. Voice cards, from which the tact printer, is the print that is shown for ap-
Let us consider a typical day while the pro-
on location for Deadening Din. narrator must read, are made out and this is proval. -After that quantity prints are made.
duction crew is
the film and give the impression that someone ^'e have witnessed the progress of Job No.
ing received, the crew, which has been on call.
location. On some occasions they has crashed a banana crate. The cutter receives M-611 through various specialized departments.
leaves for
a daily report of the number of feet of film shot. Some of this progress is simultaneous and it
arrive before the promised sun has risen. Neces-
sary contacts are made with the people on the Other Bidget-Raising Factors necessitates the careful checking of progress.
location — which in this case happens to be a Not onlv the sound of rose petals dropping
Departmental reports are compared with budget
nationally known proving ground, and the day"s allowances daily and weekly. The daily operat-
is heard in Deiulening Din. but there is "sweet
shooting proceeds. On another day the crew ing reports reveal the job trend. Included in
music." too. which, in this case, does not "softer
goes to another city, where several days' shoot- the daily reports are the editorial, revealing
fall than petals from blo«n roses on the grass."
ing takes place at two different factory loca- the status of the script: the laboratory fore-
Budgeting for this covers copyright charges,
tions. cast as well as a daily report from that de-
cost of musicians and arrangers, studio, direc-
While all this is taking place titles have to ))artnient: the production, revealing the scenes
tion, sound technicians and projection.
be made and the budget points once more to
evolution our motion
that have been shot: the art, showing time
Next stage in the of
the cost of layout, design, and letter men. It spent on preparing titles; and the animation,
picture is the film processing, cutting, and ap-
lakes note. too. of the cost of animation show- listing time expended on technical animation.
proval. The budget registers the cost of raw
ing how sound waves are propagated. The The total cost of Job No. M-611 is seen to
stock and film processing for the job. esti-
And still the case history of the movie con-
mated footage, including sound negative, sound
be the sum of the following nineteen expense
tinues, with the recording of sound effects on items: editorial work: supervision: cast: sets;
positive, picture negative, picture positive, and
location, involving the time of an assistant properties and wardrobe; photography in stu-
duplicating stocks, reaches many times the length
director, sound mixer, sound recorder, portable dio; photography on location: sound effects:
of the completed picture.
channel operator, and a driver. voice over, music; re-recording: raw stock:
Film editing has followed the day-to-day de-
laboratory: animation; titles: cutting: contin-
Painstaki.nc Research in Sound velopment of the picture. Results of a day's
It is during this part of the work, some of shooting — known as dailies or rushes — are gencies: communications, and royalties.
room used viewed the next day by the supervisor, director, The Resii.t: A X^okthwhile Film
which takes place in the quiet in
camera man. and cutter. These men pick the
sound research work
proving ground,at the When all these operations are successfully
that the most interesting phase of the produc-
'"takes. " By the time shooting is completed
completed the result is a professionally pro-
tion of Deaileninp Din occurs. The «ork there everything but the last day's work has been
duced sound motion picture, in this case. Deaden-
has to be done on a week end so that vibra- viewed. Only a few days are now needed for ing Din. a high quaiit\' educational film with
tions due to passing motors on the speedway the cutter toshow a rough cut of the picture. a jilanned objective. \^ hen you consider the
will not be picked up. After the rough cut is in shape, the picture
wealth and complexity of detail involved in its
In this laboratory a sort of noise microscope is re-recorded. This is done to level out the
production your only wonder is that it does
is set up. Powerful amplifiers build up the volume and to combine several sound tracks not cost more. The Greek chorus of the budget
volume until even the faintest sound can he on a single negative. Costs for this include
control all the way along the line ensures not
heard over the loud speaker. A pin is allowed studio, projection, musical director, cutter, direc-
only economical production and the absence of
to drop and it falls with a crash: the whir of tor, and sound technicians. This operation ac-
waste, a productive investment
but of funds.
a butterfly's wings sounds like rushing wind. Its aim is always to control without inhibiting,
rose petals crash to the ground, an ants hurry- for to responsible producers, a good job is first.
ing footsteps clatter along, and a paper match W ould you like to see and hear Deadening
burns with a crackling roar. Recording has to Din'/ That s impossible. There's no such pic-
be done by remote control in order to prevent ture. At the last minute the title was changed
the sound of the heart beats of the production lo Quiel. I'lease. creating a new budget item.
crew from being recorded. But. by whatever name, here's lo Quiet. Please
Scenes are shot to establish that noise waves — if you plea.se. Its mission in life is to ex-
must have something through which to travel plain the advantages of insulating against vibra-
in order to become audible and we find that a tion, sound, and heat in an automobile. It was
buEzer sealed in a glass jar cannot be heard conscientiously nurtured and attended by the
when air is removed from it. We learn that best physicians and the child is not only prov-
sound will travel well through metal and thai ing itself worth the trouble and expense in-
soft, porous material transmits very little noise. volved, but promises to be a credit to its parents.
J
Planning an exhibit of any kind exhibits were portrayed effectively,
29 per cent the main idea was
EXHIBITIOi\ TECHIIQIES
same sort of problem in
presents the
that confronts one who is abont to
evident to the visitor, and 5 per cent
This is the of the exhibits confused the people
give a dog a bath.
conclusion arrived at by the authors
eration with the RulTalo Museum with a vast collection of data cov- who saw them.
of Science and the Rockefeller ering every conceivable phase of Nearly half of the exhibits (44
of a report of a survey of "visitor
Foundation. The report in fact, visitor psychology; third, a con- per cent) appealed to children, with
reactions" conducted at the New
i.s,
a manual of exhibition method and cise summary of the findings and 81 per cent appealing to grown-ups.
York and San Francisco Vi orld s
practice. It is designed to acquaint observations regarding their value Thirty-one per cent appealed to
Fairs wliich has just been been pub-
the busy executive or administrative to future exhibitors: and fourth. working people: 35 per cent to of-
lished by the New \ork Museum
head of an industry with facts which a series of illustrations (accom- fice and clerical workers, and 11
of Science and Industry, in Rocke-
will be helpful in staging exhibi- panied by written descriptions! of per cent for business heads and
feller Center, under the title: '"Ex-
tions of all kinds and will be useful the outstanding displays of the professional folk. Seventy-seven
hibition Techniques."
particularly to those companies, the principal exhibitors at both exj>osi- per cent were essentially educa-
"Designing a popular exhibition
policy of which is to exhibit their tions concluded last fall. tional, the report explaining that
is somewhat like bathing a dog.
products at various fairs, trade the entertainment value of the
the report states. "One feels that
VISITORS l.IKKI) 7(1 PERCENT
shows and expositions. It tells not Fair was incidental, entertainment
a bath would be good for the dog.
only what world's fair exhibitors The statistical section discloses features having been introduced as
The dog. an individualist, has other
did and how they did it. but advises some highly interesting figures re- a "sugar-coating of the educational
ideas. \^ e press the point: the dog
future exhibitors what to do and garding "visitor reactions" at the Only 10 per cent of the ex-
remains unimpressed. We insist pill."
As our how they should do it. New York \^ orld's Fair, showing, hibits furnishedpure amusement.
and are met with evasion.
for instance, that 70 per cent of the Data indicated that 80 per cent
blood pressure leaps into the higher
REPORTS ON HOTH FAIRS exhibits were satisfactory to visitors,
brackets we betray indignation. of the exhibits inspired people with
which only leads to loud expres- The report consists of first, a gen- while the public was only partly a curiosity to look further into the
sions of contempt and distain. eral review of the two fairs; second, pleased with the remaining -W per subject: 3,S per cent impressed them
"The question now arises: shall a statistical analysis, which deals cent: that about 73 per cent of the with their beauty; while 19 per cent
the display of objects, and deriving Rruce Allyn Findlay and Esther
its value from the fact that peo- Rlair Findlay regarded as standard
ple learn more easily from concrete for the secondary field, provided the
illustration than by trying to vis- A Designer's Business Theatre basis for the two film stories. Final
ualize words. The designer with a shooting scripts, however, were sub-
realistic turn of mind does not • The theatre pictured above is field in order to perfect functional mitted to and approved by a group
waste time deploring the tastes of an important part of the modern improvements. of 34 educators, located in all parts
the public or the perversities of studio-office laid out by the famed 16mm sound equipment, the of the United States, including au-
human nature. He understands them. artist designer Gilbert Rohde in screen and a few accessories are all thorities on visual education, col-
and regards them with sympathy. New York City. In keeping with that is required for such a setup. lege presidents and heads of uni-
He knows that people are self cen- this designer's interest in the in- A vast number of sound prints are versity educational department.s, as
tered and that their attention sticks dustrial film and the original ap- readily available for study: most well as rank-and-file educators in
close to home. He realizes that plications he has suggested in Fair national clients already have their the field.
average people, starting with lim- exhibits and in sketches for these own film department setups from James S. Burkett. Forum Films'
ited and casual curiosity
interests pages, facilities are provided for a which the designer may draw suli- l>n'si<lent. "\^e did not
explains:
soon become tired out from walk- cleverly concealed projection booth jects. claim to know just exactly what
ing about trying to swallow every and wall screen. The studio chairs As counsellor to his client, the tvpes of films the schools wanted.
new sight. He understands that are quickly convertetl into a com- designer is also in a position to However, we figured that it was up
aching feet dull the sense.s. and fortable auditorium. aftpreciate the usefulness of the to us to find out. VV'e did this not
that barrage of uninteresting
the Many other famous designers film medium in eonve\ing the story only bv forming an advi.sory board
information which assails people find films indispensable in stud\ing of industry to its prospects in the to check our .shooting scripts, but
from all sides bores them to ex- the assignments given them by in- field, ('ertainly no medium can by sending letters and question-
asperation." dustrial clients. This new slant has serve better to bring home the naires to teachers and principals in
The survey of which "Exhibition been successfully ap|>lied in prob- value of product improvements or every state in the I'nion to .«ccure
Tcchni(]ues"is a report was con- lems relating to machine design, the appeal of modern st> ling. The a .sampling opinion that will be in-
ducted by the New York Museum streamlining, and is a valuable aid added appeal of color makes the valuable in formulating produc-
of Science and Industry in coop- in determining actual use in tin- field practically limitless. iContinued on the next ptigf)
The finet peiformance and greater oper- ing line cast on projection block. All size
ating simplicity of this instrument are the reelsmay be quickly rewound by motor.
result of RCA engineering. Designed by the Low in cost, easy to carr)', this equip-
men who build RCA equipment used in ment is just what you've been looking for
to make your sales story sing.
CAvcraoa
Address-
City _Stite_
Comprising the fleet are eight in perfect synchronization — for the Lux newscast equipment backgrounded by color trans-
parencies and displays showing the Company's many
Dodge cab-over-engine 1' 2-ton purpose of screening the three-di-
promotional interests was one of the highlights of the
tractors, each hauling a specially mentional film. It is claimed that
Convention. Another was the United Company's
built, streamlined van-type trailer. this is the first time a picture of showing of a really "different" type of motion pic-
35 feet long. 11' i feet high and this type has ever been shown by ture. Manufacturers of the Tuc line of canning equip-
8 feet wide. Ingeniously designed means of a mobile projection unit. ment, United showed lengthy reels produced in plants
and engineered to fit their jobs, TECH.NICAL DETAILS throughout the country where their machinery had
the units of this impressive tractor- been installed. No more convincing demonstration
The Projection Booth contains could have been used as convention visitors agreed.
trailer fleet are being used in stag- the following equipment: Simplex
ing and promoting the fair as well
E-7 Heads; Simplex SI Bases:
CHRYSLER'S THREE-DIMENSIONAL MOTION PIC-
as in transporting it across the TURE has been showing In various Florida cities, be-
Western Electric Mirrophonic
country. ginning its winter-long schedule of bookings at the
Sound System: Western Electric Orange Bowl celebrations on New Year's Day where
synchronized system to tie the two the Plymouth Motor Fair was a stellar attraction.
NEW YORK FAIR THEME
projectors together so they run in Kodachrome movies of the Fair were taken by Jack
Featured in the Motor Fair are
synchronism: Brenkert 65 ampere Norling recently for company use only. The Fair is
the most popular exhibits from the
"Enarc" Lamps: Hertner Trans- really a very colorful spectacle with Its electric blue
Chrysler Corporation building at gay buntings and decorative
vertor: and two Polaroid Filters, tents, trucks. Packed
the New York \^ orld's Fair, in-
one mounted on each projector. houses are seeing the shows.
cluding the famous Plymouth The above eipiipment was mount- CHICAGO'S BOAT & SPORTSMEN SHOW also fea-
"talking car." a miniature working
ed in a booth lined with asbestos tured film Aetna duplicated its New York
exhibits.
model of the half-mile-long Ply- success; Globe Hoist, Pettit Paint and the State of
hniiber in the rear end of a Frue-
mouth factory, a parts and acces- Minnesota were among other well-attended exhibits.
iiauf trailer. The booth is 7 ft.
Siory display and four motion pic- The Idlewlld Resort, a Minnesota establishment,
wide by <S ft. long and is ventilated
tures. One of these. New Dimen- with a forced draft system.
showed some of the most beautiful Kodachrome films
In or-
sions (the three-dimensional film at the show. The State of Minnesota used both sound
der to mount the projectors on a
previously reviewed in these pages and color in demonstrating its vacation advantages.
level floor, at the rear of the truck,
and proclaimed one of the \\ orld's
itwas neces.sary to build a sub-floor THE NEW YORK AUTOMOBILE SHOW will not be
Fair marvels I. is a combination of cancelled if Eastern dealers have
anything to say
above the wheel houses. In the space
sound, technicolor and three dimen- about it and the chances are that they will stage it
beneath this floor is mounted the
sional perspective. The Plymouth if the manufacturers do not. The Auto Shows are
transvertor. synchronizing genera-
Motor Fair is staged
two huge in
much more than tradition; they represent modern
tor, arc lamp resistors and power showmanship. In which the automobile Industry has
tents of the new blue canvas tvpe.
transformer. pioneered, at its best.
permitting daytime projection of
The moving picture trailer
motion pictures and effective use of
is
QUESTIONS ANSWERED BY THE EXPERTS: address
backed into the specially made
spot and flood lights. Each tent your technical display problems to the Visual Displays
opening in the back of the tent Editor, Business Screen Magazine, 20 North Waclcer
provides about lO.nOO square feet
and shoots over the heads of the Drive, Chicago. Illinois. Questions which cannot be
of display space.
audience to the screen. Part of answered from the Information in our files will be
One of the large trailers of the (Continued on the next pape) referred to competent authorities. No obligation.
the
office
trailer is inside
end and tractor are outside.
The "Parade Leader", or sound
the
ISOO-watt.
tent but
single
FILMS attu It on SHOW
ing one yourself, or by a moving,
visual presentation which trans-
forms the boat from a few slabs of
wood into a live thing.
truck contains a
cylinder Onan power plant mount- • This year'sMotor Boat Show boats, such "Winabouts,"
as the
Pictures Need Brightness
ed in an asbestos lined housing and at Grand Central Palace was the "Rockets." "Lightnings", and
On the mezzanine floor were the
ventilated by a fan. The sound biggest and best that has ever been "Stars", represented at the show.
exhibits of manufactur-
accessory
equipment is a 30-watt Model held. There were more exhibitors But in most cases there were not ers, such as paints, motors, fuels,
425-GG Operadio amplifier operat- and moreboats, and despite the even still pictures of the boats in
etc. The New Hampshire Public
ing four Operadio heavy duty per- sleety weather attendance was up operation, and in no case were there Service Commission had an exhibit
manent magnetic loudspeakers. about 30% over any previous any motion pictures. This was a
with a motion picture display,
These speakers are concealed be- mark. I stopped in there three sad lack for there are few more which, sadly enough, was practic-
hind stars, which form part of the times and found very large crowds, beautiful subjects than a sail-boat
ally useless. Although the lights
design of the truck body. Provi- even in the morning. in operation: the little yachts are
surrounding the display were crude-
sion is made in the cab for both On the main floor were the larger beautiful enough to sell themselves.
ly shaded, their intensity was just
microphone and phonograph music. motor boats, cruisers, and all the Generally, purchasers of these small too strong for the rear projection
sailing craft, which were represent- boats, with prices ranging from and the newly made Koda-
Tent Seats One Thousand screen,
The moving picture tent seats ed in much larger proportion this S250 neophytes to sail-
to 8600. are
chrome reels of New Hampshire
year than in the past. Naturally, ing (your old salt always yearns vacation facilities were too indis-
1.000 people and utilizes steel fold-
the best exhibit for a boat is the for a larger boat with each new be This
ing chairs in units of two each. tinct to clearly seen.
boat, itself, but in the case of purchase), and it seemed to me that
which seems be so seldom
The tent is illuminated by strips fault, to
sail-boats it is often hard to picture something was lacking in the build- taken into consideration by the ex-
of Mazda lights hung on the poles
the actual operation of sailing with- ers presentation to this purchaser. planners, has occurred time
overhead and controlled by a dim- hibit
The screen consists of out some visual demonstration. This The potentialities of sailing small
and again. noted the
mer circuit. \^ e it at
is especially true with small sail- boats can only be realized by sail-
Fairand again at other
a 16 ft. by 20 ft. Walker silver \^ orld's
screen, using a specially designed shows in Grand Central Palace.
surface for the Polaroid pictures Other Exhibits Described
and is provided with a traveller,
There were two other exhibits on
operated from behind the screen. the mezzanine floor: the Girl Scout
In front of the traveller is the
.Mariners and Globe Hoist, both ex-
speaker's platform 20 ft. by 6 ft. hibiting continuous showings of
wide, lighted by foot and over-
Kodachrome reels on .\dvertising
head lights which are controlled Projectors" machines. \isibility
by dimmers. An Operadio 30-watt was pretty good on these and they
Public Address system is furnished got quite some attention.
for the speaker and music. On the third floor were continu-
The tents were made by the ous film displays by Pettit Paint
United Slates Tent & .\wning Com- and Kendall Refining, both using
pany and are of a specially de-
kodachromes in Advertising Pro-
signed dark blue duck to exclude jectors, and Higgins Industries who
dayight and are flameproofed. The had an .'\keley Merchandiser. This
motion picture tent is equipped latter machine has a very small
with specially designed ''.4" frames
screen, but it is well shaded and
which eliminates poles down the the screening was nice and con-
center so that there is no inter- trasty.
ference with the light beam. Field and Stream Magazine was
List Technical Equipment showing hunting and fishing films
The major part of the technical
equipment was furnished by Mo- QUALITY by direct .\mpro projection to
groups of twenty or thirty people
who blocked the aisles so success-
tion Picture Engineering Company.
fully sometimes that frequently
Detroit, specialists in this field.
This included: 1. The motion motion pictures since 1923 the ""audience" grew to nearer fifty.
2. The lighting for the ground custom built display that set it off
ship and personal supervision by the principals in this
and for the tents. 3. The sound perfectly.
business result in motion pictures that have something The Aetna Group had about the
system in the picture tent. 4. The
sound system in the sound truck not found in the "run-of-the-mill" type. most successful display on the
screen and dimmer equipment for This is much better than the cus-
COlumbits 5-6974 tomary yellowish rear-projection
the motion picture tent.
The Black and V^'hite pictures screen. ,\etna used a Bell & Howell.
used in the program were made
LOUCKS & NORLING STUDIOS —R. S.
-> »
by Wilding Picture Productions.
245 West 55th Street - New York City
Films and other visual displays
Inc., and the 3-Dimensional Color
pictures were made by Loucks i atvarious national conventions will
Business Screen
[26]
1
Traveling
an sales managers
Exhibit
for Dodge
• • •
".-1 rmy on WfieeU"
(right) is one of the
Dodge films carried
hg a specially-
equipped promotion-
al car used for local
fihn showings.
into
STUDIO NOTES
the field hy the manufacturers of
Photo & Sound, Inc., San Fran-
Dodge passenger cars and trucks.
cisco,doubled studio space during
The original Dodge car used by the
January with the addition of a new
Denis-Roosevelt Expedition in film-
prevue projection room, editing and
ing the sensational motion picture.
dark rooms, and additional offices
if heels Across India has been put
and recording studios.
into service by the Dodge Film Pro- S. M's.
Recently completed here was a become
motion Department to assist Dodge That's why they have
sound slidefilm showing how elec- bet they ca upward they
dealers in planning and executing
trical transcriptions are made and
You
that Sales
Curve M shoot
if
vertising material,and other films moved its Hollywood offices from TORS r U»T.°tu "
W-^'P't-.^'wrudlences
'oclud-.n, P.
of 1 or
3000
for
Record Turntable J"^'
,„, craftsmen^
carried by the traveling film show the Ecpiitable Building to the Uni-
L-.VeW.se.
.nvestisote y'CJ°\^, 'viCTOR'S Patented
unit are Army on If heels. Land versal studios, making all that ma- p,otecf,on a,.-'
oj the Free, Years oj Progress. A jor studios facilities available for
^^-'irlX'lX^'^^
Chance to Lose, Highway Bound. use in commercial productions. As
Major Bowes, and Thrill Hunter. an independent producer. General
Film has made ten entertainment
TOURS ON A SCHEDILE
features here, preceded by six in the
The special motion-picture auto- Hopalong Cassidy series on the Par-
mobile proceeding on prear-
is amount lot. and The Man IT ho
ranged schedules established by the Lost Himself, with Brian Ahernc
(lompany's district representatives and Kay Francis, and direction by
who contact car merchants and with Eddie Ludwig. is now in production
theiraid act as advance men and at Universal under General's super-
booking agents in laying out routes vision. The Builder's Creed, busi-
and show dates covering dealer es- ness production for Forest Lawn
lablishments. churches. schools, Memorial-Park has just been com-
clubs, and other organizations. pleted under the direction of Mel-
Reports received of shows given ville Shyer, director of the recently-
in dealers" showrooms, lecture halls, finished /,(/ Abner which grew out
motion picture houses, city halls, of A ("apps
I comic-.strip character.
clubs, churches, schools, and occa- Offices are also maintained in
sionally in fire houses and court Rockefeller Center in New ^ ork
houses are said to mark the enter- City. Lawrence Fox is president of
prise as a successful and appreciat- General Film Company: Vlalti'r K.
ANIMATOGRAPH CORPORATION
ed goodwill gesture since it provides Davics is manager of the iniluslrial
Dept. E I Davenport, Iowa
genuine enterlainmcni. film division.
CHICAGO NEW YORK CITY
features they offer, are: sound from either one to be mixed ment brings 16mm. camera per-
a complete line that fits existing
Sound Kodascope F: Operates on with sound from the film track. formance to a new high.
projection requirements. For each
D. C. or A. C. 25 to 60-cycle. The double speaker units can be The new unit, called the aircraft
projector, a choice of six lenses is
100 to 125-volt lines. Rated out- used side by side, or separated. model turns in results of remark-
available, in focal lengths of 1 to 4
Prices with 2-inch f/1.6 lens are:
inches, to fit all the commonly-used put, ten watts; ten-inch electro- able accuracy at all speeds over
dvnamic speaker. Build-in motor with single speaker. $425: with dou- temperature down to zero
projection distances and screen a range of
ble speaker. $450.
sizes. generator which creates precisely and even lower. In fact, the speed
power output of the
Available the right kind of needed
current Sound Kodascope FBiO: Almost testswere made in a cold storage
from 10 watts
several models ranges for the various electrical mechan- identical inappearance with FB-25. warehouse at —
10° and the camera
up to 40 watts. All models ac- isms. Jack for microphone or but has a rated capacity of 40 was left over night to simulate the
comodate 1600-foot reels, for an phonograph pick-up. Furnished in watts, operates only on A. C. and toughest conditions likely to be
uninterrupted 44-minute show at two cases, and speaker case has is supplied with double 12-inch encountered in practice. The speeds
24-frame sound speed: and all are brackets to hold a projection screen. permanent magnet speaker. Sepa- were tested with a neon type strobo-
compactly designed for ready To retail for $370 with 2-inch f/1.6 rate jacks for microphone and scope and the settings of the instru-
portability. lens. phonograph pick-up are provided, ment were not touched during the
Lowest in price of the new Sound Kodascope FB: Similar in each with its own control, so that run at any speed. Even at the
Sound Kodascope models, and espe- featuresand construction to Model sound from either one can be end of the winding the speed was
cially suited for home use. is the F. but mounted for projection in a "mixed" with sound from the film, still so close as to cause only a
Model FS-10. which is to retail for sound-proofed "'blimp case." Top of or all three mixed simultaneously. very slow "creep" under the strobo-
$295 complete with 2-inch f/1.6 case conceals 4-inch supporting legs The FB-40 is provided with 100 scope. This is so accurate that time
750-watt lamp, all tubes. and lifts projector to proper level feet of speaker cable, and is priced, intervals for most scientific pur-
lens.
speaker and speaker cable, extra for clearance of 1600- foot reels. with 2-inch f/1.6 lens, at $520. poses be obtained merely by
can
exciter lamp, and oiling and splic- Same rated output, speaker, jack, Lenses available, either as substi- counting frames, without the neces-
ing outfits. Any other of the lenses and speaker case as Model F. but tutions or accessory equipment, in- sity of supplementary timing de-
can be substituted, on this and the "blimp"' case assures minimum pro- clude a 1-inch f/2.5, 1' 4-inch f 2.5. vices. The value of this for both
jector noise and consequently less 2-inch f/2.5. 2-inch f/1.6. 3-inch scientific and industrial research
other model.*, with a price adjust-
ment up or down depending on distraction for the audience. To re- f 20. and 4-inch f 25, is apparent but the new camera
which lens is substituted. will be found very useful for sport
Ti/pical of the new Eiistmaii Sound Kodnxcopes in this Model FB-2a
The FS-10 has a rated output of pictures such as analyzing one's
volt lines. The projector and cameras the starting button was
speaker are built into one compact turned to set the speed of the
case which divides into two sections. camera and when depressed to start
one containing the 10-inch perma- the mechanism it also placed a
nent magnet speaker, the other serv- tensionon the film gate. In the
ing as a platform for the projector. new model the speed is set by a sep-
arate dial clearly visible in the
Space for a 1600-foot reel and the
usual accessory equipment is pro- illustration, while the other func-
vided in the case. tions of the starting button were
Other features of the FS-10 in- retained.
Business Screen
[281
Market New Steel ScafFeld into the emulsion layer, even with
over-exposure.
A new safety steel scaffold, useful
This principle of obtaining a sur-
for studio and location sliooling.
face image is similar to that em-
by building contractors, electricians,
ployed in 35mm. motion-picture
painters, where set requirements
sound recording where "ultra-vio-
necessitate platform use. has re-
let" recording has been adopted to
cently been placed on the market
obtain highest quality sound repro-
by Mechanical Handling Systems. duction. Although well suited for
Inc., 4600 Nancy \\e.. Detroit,
under the trade name. "Quik-Stt
Safety Scaffold."
Designed on simple, gravity-lock-
:^5mm. work, ultra-violet recording
technique has not been so success-
ful when applied
ment because of light-limiting fac-
to 16mm. equip-
''EXPLORING
ing principles. ""Quick-Set" scaffold
provides extreme interchangeability
with a
units.
minimum number of separate
No screws, bolts, or clamps
tors
light
common
imposed by the ultra-violet
filter, smaller optical systems and
valves.
"positive"
Accordingly,
type emulsion
the
WITH X-RAYS"
are used, and no tools of any kind has been in general use for 16mm.
are required to erect or dis-assem- sound recording.
ble the scaffold. The complete scaf- The special properties of the new
fold is erected from simple units Agfa High-Resolving Sound Re-
as easily as an ""Erector" toy is put cording Film make it an ideal mate-
together and with the same rial for variable area recording
versatility. equipment, especially when differ-
The scaffold consists of square- ences between '"crest" and '"base"
section tubular steel brace and illumination are great. With or-
corner post units, of extremely rigid dinary positive film used for this
construction with electrically weld- purpose, it is practically impossible
ed parts, so designed that the scaf- to put enough light through the
dition
of spring-steel.
will permit an
The newest
hour's con-
ad-
Adverti-Films
sound
crystal size. This insures clean,
tinuous projection
an hour and a half of silent film.
of film,
1585 CROSSROADS
sharp resolution of the sound track
recorded on the film with a blue-
Flexible, sturdy, rust-proof, light in
weight, and ""touch-threaded." the HOLLYWOOD
filtered exposing light. In order to big. new reel may be used with
prevent deep penetration of the sound projectors as well as with
blue light into the sensitive layer, the larger 16mm. silent projectors.
with its accompanying diffusion The anouncement also states that
and halation through inter-crystal- a 20()0-foot humidor can. cadmium
JOHN J. BOLAND NEIL CAMERON SMITH
line reflections, the emulsion is plated to prevent rust, is available
In Charge of Vntduction
screened with a water-soluble dye. for the new reel. The film title
This screening effect fulfills the may be written anywhere on the
double function of assisting in can without using a paper label,
creating a surface image and pre- and the ""tell-tale disk of the humi-"
• Your projector can't thlnlt ... materials and methods more effectively in retail wc)(ru44J
it
projects scratches and stains as outlets. Mr. Schuyler has been identified with Division of S A R R A, Inc.
faithfully as your finest shots.
sales training and sales management work both WHItehall 5ISI I& East Ontario Street -:- Chicago
YOUR PICTURES DESERVE
FOUR -FOLD* FILM PROTECTION in Detroit and New York for many years.
:4c
I
INTERNAL SOFTNESS againit hoat Associated Sales Company.
and drying.
I .
For information on services or equip-
+ !.» EXTERNAL TOUGHNESS
9 scratches against Detroit, announces the appoint-
and stains. ment described in these pages address the
3#t^ SURFACE LUBRICATION against wear ment of H. G. Christensen as
J* and sprocket strain. Screen Service Bureau. 20 North If acker
if.A PERMANENT IMPREGNATION against
vice-president. The company's
^. time and cleaning. Drive. Chicago. There is no obligation.
motion picture department will
Better phot hers offer I'npOrate
priHection for be under his control, as well
as the recently opened New
LOCAL PRO.IECTION SERVICE
York office of the firm. Form-
=^IDEFILM PRODUCTIONS
the company. /. E. Huber of
the sales engineering division
Missouri. Central Illinois. Etc. —
KODACHROME • BLACK & WHITE
appointed
written
3rd
SYNCHRONIZED RECORDINGS
in
DIMENSION
BUSINESS SCRIPTS
accordance with your ideas by
•
expe-
Our ser-
J. E. Huber
whose
has
sales
been
manager. Mr. Huber.
background includes
assistant
. .
and
^ the
ctwe^uufe.
States of Missouri,
in ST. LOUIS
Illinois, and Arkansas
rienced sales and
vices are reasonably priced.
of your problems envolves
May we hear from you?
advertising
bnef discussion
no obligation.
A
folks
several years in the army air
corps and the radio industry,
worked on and built some of
420
^ RAY SWANK
N. 5KINKER BLVD.. ST LOUIS, MISSOURI
_. ._ _.>^l«rw
CO. *»^\ Phone Village 3770 EXPERIENCED COMMERCIAL DISTRIBUTOR
THE EVERETT
ILLINOIS (A Suburb of
530 n Bo.k.ard
Chkaqol
the earliest broadcasting sta- Alio Equipment Rental and Complete li mm. Library
OAK PARK.
tions in the United States.
equipment
to handle v
i_.\_..i.__ _
^^NI^^^^H now- headed by Lloyd M. Ryan.
_i_i g properly
^^k^^BS Ralph Eyles and 0. T. Bright. New York, New Jersey, Connecticut —
MR. 16 mm. PRODUCER ^^H^^^H The personal equipment divi-
sion is now headed by Robert
BLACK t WHITE
We offer you complete
H. Moullon, successor
OMM & J3MM
1Z.lkJikJ Q ^CikJIkJ motion picture proiection
service. Arrange club,
KODACHROME facilities for scoring to /. L. school, church showings, supply equipment and operators.
Full responsibility, one-time or long runs in New York,
SPECIAL EFFECTS Goodnoiv. who has accepted a New Jersey, and Connecticut. Continuous projection and
ART TITLES
GEO. W. COLBURN
SOUND commission in the U. S. army.
Donald N. Shepherd, com-
mercial writer, has been ap-
sound-slide film service. Have largest local list of the-
atrical outlets for top quality industrial films,
per cent over the corresponding through the use of air express the
"add" will arrive at the theatres
period of 1939.
before the regular reel.
Today the air division of REA now- otte o^iiue
has contracts to carry air express \^Tiile the airplanes were cutting
with every major airline in this the elapsed time of their flights ALBERT
—doubling the speed of air
country in addition to Pan .Ameri-
can Airways.
in half
express deliveries — air express was PICK
Planes of seventeen lines reach
daily 255 airports in this country
reducing its rates by 66 2
by 1937. a decade after its inaugu-
'3 per cent
HOTELS
on scheduled flights and all •.i'v\ ration. For example, a five-pound
air express. .A total of .325.000 shipment of film that took thirty-
miles — thirteen times around the three hours from New York to San
earth at the equator — is covered Francisco and cost 815 in 1927. to-
daily by domestic air express. dav takes seventeen hours and costs
To this mileage must be added S4;80.
213.000 miles of rail operated by So. the next time you see one of
the Railway Express .Agency. This the planes still peacefully dotting
mileage through its precise coordi- remember
the skies of this country,
nation with the plane schedules thus unsung cargo she carries and
the
moves virtually every o(T-airline the next time you see the latest
city in the country into the orbit newsreel. remember how air express
of air express. helped to get it to you with phe-
Frequency of scheduled flights nomenal speed.
IS IDIPORTflnT..
izations, Twenty North Wacker Drive has long been recognized as a distinguished business Your personal inspection of the facilities
of this buildingIs most cordially Invited
address where efficiency and convenience are paramount.
It is not alone the strategic LOCATION of Twenty North Wacker Drive ... in the
heart of all Chicago business . . . that establishes its leadership as a LOCATION for your
business home . . . nor is It the Inspiring height to which its torty-five stories rise far above
all surrounding buildings.
Modern business today demands the ultimate in facilities for sales gatherings, confer-
ences, and the very necessary social activities of business. Many other Important LOCATION
factors contribute to the leadership of this building . . . factors which have determined
many business leaders to decide upon this building as the ideal LOCATION for their busi-
ness offices. Yet with all of its advantages, rentals are moderate ... in keeping with the times.
•ill- ! n H I
n R T H Ul C K E R DRIVE
m
YOUR EYES
EDUCATION RECORDING
{Cunlinurd from Page 12)
AND EARS
wliile
get nolliitig
a poor teacher likely would
from a good one. indi-
To meet a demand for a high
quality recording turntable. Presto
Recording Corporation has m
uuU^^^-Mi
teaclier just re-
cating a need for better
preparation. Theatrical
thought, could and should be used
films, lie leased as a separate unit the dual-
speed 12-in. turntable formerly sold IS 16mm
over repeatedly for increasing only as a part of their model K
values.
A
MODEL QR-12
brought up Using
by the text.
on motor shaft
metal pulley the
films, first-graders who want to against the tire
drives directly
know about their environment can eliminating idler rubber
wheels,
gel their answers without having to
tired pulleys and other parts which
wait until they can read, and sixth A slip-over pulley
wear rapidly.
graders who would be stopped by is removed to change speed from 78
some scientific question in print
to .^H 13 RPM. The motor and
can understand it at once on the
turntable are mounted on a steel
screen.
base ready for installation in port-
Miss Marian Evans of San Diego able or console phonograph record
suggested that the informal spon- players.
and ir)-in. transcription
taneity derived by the teacher's
asking questions and simply listen- Columbia's School Library
ing to comments, provides measure- a new
Columbia has announced
ment data not available through known
.series of educational records
scientific tests and urged this
as the student Music Library Series,
method as a "diagnosis of the minds the first kind ever released
of its
and hearts of the bovs and girls." Iiv any record company. Offered in
Mrs. Alice E. Field, of the Will
album sets of three 10-inch records
Havs wondered what would
office,
on the Columbia Popular label, and
have happened if. 500 years ago.
waxed by outstanding artists, the
the printing press had fallen solely
Student Music Library makes avail-
into the hands of the purveyors of
able the identical repertoire of re- MODERN STYLING
—
amusement where would education
cital pieces and junior classics used MATCHED CASES
. . .
an integral part of the program. own picililrms and the teacher's. "SAVKOTE" SOUND RECORDING. .
PROCESS
V .|i<.rl.il lilni (iiriiiiild
film ami
BLACK AND WHITE..
rrnr*i-
KODACHROME
lliilt ttlil
Souna SiiaefLLm
films, where the complicated psy- synchronize the slidefilm operation whereas, if the disc were recorded
chology of selling is a prime con- with the script. His copy of the at 33 1/3 r.p.m, this playing time
sideration, the effect of smooth pro- script is marked to coincide with is approximately doubled.
fessionalism that as achieved by re- the change in slides. At these The master recording that is cut
corded accompaniment has more points, he pushes a button which at Columbia's New York studios is
than proven the merit of slidefilm rings a bell that is heard in the carefully examined for flaws and
transcriptions. The use of the re- studio and recorded on the trans- then shipped to the plant in Bridge-
cordings, moreover, supplies means cription. Later, when the transcrip- port, Connecticut. There it is proc-
of reaching varied groups of listen- tions are played, this bell gives the essed, or and metal mat-
plated,
ers simultaneously on a much more signal to the slidefilm operator to rices are made from it. These, in
economical basis than the practice change the slide. turn, are used in the actual pressing
of employing lecturers to travel of the records. The finished discs,
Develop Record Materials The engineer, at the right, has the controls
with the slidefilms. after they have been labeled, are
all8ft and has just received the go-a}iead
The technique used to make slide Columbia's Transcription Divi- shipped to the slidefilm company for signal from the recording technician, who
is prepared to cut a rruister recording in a
film transcriptions follows largely sion, which is becoming more and distribution with the films. Special recording laboratory. The producer, at the
left, gives the studio staff the siffnal to begin.
the routine used in transcribing ra- more active in the transcribing of portable machines, built to play the
dio programs, except that the rec- recorded scripts for slide films, larger-sized, slower-speed records,
ords, which are most often of the has developed a special slidefilm and slidefilm projectors are the only
slow-playing. 16-inch type, are cut material which meets the require- equipment needed for repeated dis-
to synchronize with the continuity ments of the slidefilm transcrip- plays of the "still-sound" shows
of the slidefilms. In the recording tions. The material has a special made up by the slidefilms and their
studio are the announcer, a cast of quality, is midway between that accompanying transcriptions.
radio actors (if the slidefilm script used for laminated phonograph Typical of the promotional slide-
calls for dialogue) and whatever records and the flexite used in the film transcriptions currently in use
stock sound effects are designated manufacture of radio transcriptions. is the one recently made by Colum-
by the script. .4s is usually the Since, in many cases, the slidefilm bia for use at Socony Vacuum deal-
case with radio shows, the activities transcriptions are used as adjuncts er meetings. This company is us-
problems!
Send jfO^
A
Showing complete line of Ampro 16 mm.
sound-on-film. silent, and convertible to sound
models. Thousands of Ampro precision projectors
are rendering splendid ser\ice for the sales depart
ments of America's largest corporations. ~
Find out what
they can do for you.
ens 341)
AMPRO CORPORATION. 2839 N. Western Ave., Chicago.
AMPRO
IIL
Please send me new Ampro Catalog. I am particularly interested in:
G New .Amprosound l6mm. Projectors.
Q Ampro 16mm. Silent and Convertible to Sound Projectors.
Q Ampro Continuous Projectors.
Gey ..State..
PILGRIMS'
PROGRESS
The story of New England is the saga of a
great America
" —industry began when the first settlers turned
carpenters, put together four walls and
a roof."
fk New York
Ill
\ \ X \ \ *
rJ rl rJ rJ
DUD
ID jjy
1 *
IN THIS ISSUE:TRAINING DEFENSE WORKERS;
\\}L NEW INDUSTRIAL MARKETS REACHED BY
FILMS
.
in Cartoon Animation • • •
''IDEAS -WELL EXECUTED II
Raybestos-Manhattan, Inc.
of indifferent middlemen... for the educating of buy-
Socony -Vacuum Oil Company, Inc.
Swift & Company ers with respect to points of quality or manufacturing
Talon, Inc. techniques for the creating of improved relations
. . .
The Texas Company between management and labor... for the stimulation
U. S. Industrial Alcohol Company of consumer buying . .
the best line of products in their field. provide theater-quality sound and pic-
Ycu may have the best organized sales ture. Filmosound Projectors are famous Cartoon shorts IN COLOR, for
story. You may have spent hundreds of — not for one or two outstanding fea- "sweetening" commercial pro-
days and dollars in developing your tures — but for the outstanding maoaer grams, are available from B&H
Filmosound Librar>'.
business film. It may surround your in which many fine and exclusive features
product with enough drama to sell snow-
balls to the Eskimos. But unless you tell Only FILMOSOUND Projectors
Give You These New, Improved Features:
1 SAFE. LOCK SPROCKETS. Make film maintains the correct tension regardless of
threadinp easier, positively prevent in- the size of the reel and the amount of film
correct threading, and thus eliminate the on if.
and picture that you muit have to do ahip. Today'a Formula tor S*ttif%n. and new clrci
justice to your stoo- lar. How ButtnCB* .t/ocira Tell attd Svll.
The Filmosound line of projectors \ I
Send detail* on Fllmoaound "Commercial."
includes a size and type tor cvcr>' need.
Tell us your needs. We
make the equip- Name Title
mcm to meet them.
( :om pa n >
PIICISION-MADE IT
tion are scheduled to he rcad\ ''°" "^ ''" P"^''''^'l> Division of the
in
May. These films, the first of a se- ^^'^^ of Production Management,
ries of M). will he used in the :W0 "c's as liaison man lo direct the
cities where 3.0(10.000 students are news film services to the events
being taught daily in three eight- and incidents that happen and are
hour shifts. The films are the first of scheduled to happen in the various
their kind ever produced for voca- parts of the Government machine,
tional training. They were planned Arch A. Mercey is active in film
by Floyd Brooker who as a member production for Lowell Mellett"s Of-
of the American Council of Educa- fice of Government Reports, a sub-
tion became an expert on the adap- division of the Executive Office.
tation of films in educational work. directly responsible to the Presi-
BOB HAWK enleil^im a Chatiin Auditornim Audience His work was immediately super- ,ient. Mr. Mercey has made
hejore a broadcast over the Mutual neluork vised in the U. S. Power for De-
of Educa- one
Office
B M • Ifnse. a reel
tion by Dr. C. F. BUSineSS 5016611 picture made in
Klinefelter,
.,,, ,,-
as-
,, NUMBER 4 • VOLUMES die
'.,,
Tennessee
'"""^ "
sistant to the U. Valley with the
S. Commissioner /^ / /j cooperation of
{^0*Ue*Ui.
Chosen... of Education. Dr.
John \^
dates will be furnshed upon request. lems of picture producing as well schools and colleges, titled Plows.
as of pedagogy and of the needs Planes, and Peace. Another Deparl-
of the people who require the train- ment of Agriculture picture is the
ing and those who are in desperate five-reel drama called The Land.
w Ri'siNESS Screen
•fgy SOtIMP Tiggg Published byCfiSMl FILMS Inc.
== THE SOUND TRACK appears as a means of keeping you informed about the use B==
=rv that various industries are making of motion pictures as produced and distributed y==
==B
I by Castle Filnns, Inc., now in the 26th year of such service to American business.
i B^= Every professional device neces-
sary
pictures
for the best sound motion
Is being
Caslle production crew on on ex-
used by this
The new film, "Popular Sculpture", is being hue & new plans and
Coe, Inc., visualized their
shown throughout the United States and Canada. the purpose behind them by means of a sound
motion picture, partly in Kodachrome. Through
By the end of 1941, the total audience that will
the use of this medium, the advertising agency
have seen the films about soap sculpturing will
was able to take the association's large member-
be in excess of eight million. As a result of this Scene from the four-reel, parl-
ship "behind the scenes" in the development of cotor motion picture, ''Meat
and
activity, thousands of schools have adopted soap
sculpture as a regular part of the curriculum.
the many promotional elements that go to make Romance", which Castle Films Is
distributing for the Notionol Live-
up the current year's program. stock and Meot Board. Two and
* * * *
one-holf million women In home
Castle Films produced and exhibited the movie.
economic groups and women's
THE SHOW MUST GO ON! The film is being given wide supplemental use clubs will see it.
PLrS-X SUPER-XX
for general studio use when little light is available
BACKGROVND-X
for haekgrounds and general exterior work
1. Greoter Brilliance
YESTERDAY
As romparative
any other
tests will pro\e,
the Da-Lite Glass Beaded Screen
sui"face reflects more
white
light
surface
stays bright longer than any
than
ami
TODAY and
other screen fabric. The fabric
is specially selected for its light
reflective qualities and its capac-
ity to remain pliable. The tiny
irlass beads are uniformly super-
imposed on this superior fabric
TOMORROW
The UramaVic Motion Picture of tlie
rr
• • 4
,,, to '"^atS'"*
get the action and put the thrill of bar^eball into a four-
of the country!
CHICAGO
January 3D, 1541
leading motion picture projector muiiufacturer told T. L. T em sore you will be happy to kno* tnat our fir* oreventlon
film, "A Word To The Wise", produced br your organlratlon, has
been an outstanding success.
Osborne when he saw '^A WOKI) TO THE V^ ISE'\ Since the film was released on SepCetnber 4, 1940, It has been
shown to more than E5,000 persons, each showing belm; under Che
direct sponsorship of one of our aeents or branch ofrices. The
Katlonal Fire Protection Association has enthusiastically
Seven timo>i —a nev* **av !<» start a fire was staged in our approved the film. In addition, we have accumulated a file of
letters r^.:^m those who believe this to be the best fire preven-
tion motion picture In the field today. These letters are from
Individuals who are well qualified to maKe such statements.
i^ound btudios. From the faint sptilter of a match to the
One of the largest manufacturers of 16m,-n sound projection equlp-
rrent is anjtious to purchase a large nuaibsr of orints,
to use In
roar of a raging inferno —every sound reproduced clean, deD-,onstratlni.- their oqulpirent.'"Thelr chief engineer
states
that the sound on "A *ord To The Wise" Is the best he has over
heard, and he Is anxious that their salesmen use our nim to
crystal-clear. Equipment for theater ifuality productions rate the sound quality of their projectors. Whether or
we will allow them to purchase these prints has not yet
decided.
makes tltetie results posbible! We believe your organization did an outstanding piece of work
in produclnc this film for us. Accordingly, we have referred
several other companies to you, and we will continue to do so.
Your cooperation throughout all phases of this production
been thoroughly appreciated.
F.S
l^C.
,y^^ VACl ORll^*
V*'
AttVAV
i3snBD
1,941-
truarV
OHIO'S"'
''^t WhdU.
. . . An outstanding achioenienl in the promotion of Unitized Wall-
paper'^. That's how J. M. Bright of the Unitetl Wallpaper Factories,
Inc. (Chicago) feels about '^ASK THE UAJV WHO HANGS
IT.'' A fifteen • minute fully dramatized talking motion
picture — written, edited and pro<luced in (fixteeii days!
hx one year^ Chicago Film has produced pictures to sell shoes, manure spreaders, baked
ham, refrigerators, glass-packed foods, insurance, yeast, tcatches, kitchen stoves . . . and
supplementary picUires to train people to sell this merchandise. Chicago F%lm can help YOV.
"If e are the must group-minded nation in the will meet to talk over local and national prob-
world. In thousands of louns and hamlets lems, to join in the good fellowship which is
from coast to coast tonight. .Americans of the I'fisenee of our democracy. Film pro-
influence in the affairs of their communities grams are in demand hy these groups.
9 A NEW AND DYNAMIC ERA has tinuous production of specialized ment in sound and photography Since then .Mr. DeVry and his
begun ill the field of visual educa- instructional subjects be created. which this production typifies. associates have developed and man-
tion. Not only is this evident in To that worthwhile goal we have ufactured many innovations in the
the new responsibilities thrust upon dedicated our personal efforts on
We Pouse in Tribute
visual field. Yet he found time for
the schools of the nation by the de- behalf of visual education. Thousands of his friends unselfish devotion to the cause of
fense program and present efforts throughout commercial and
our visual education and made many
to co-ordinate vocational training A Real Production Achievement educational film world as well as useful contributions to its wel-
but in the actual physical sense, the * In Chicago's lu.xurious Civic in the entertainment picture indus- fare through such organizations as
field has enlarged tremendously Opera House on March 31 and trv. were saddened by the new.s of the DeForest Training School. De-
within the past two years. Educa- April 1. capacity audiences thronged the passing last month of Herman \ ry Films, (for the production of
tors have asked us to aid in the the premiere performances of The A. DeVrv. president and founder of visual and the De\'ry
materials!
definition of the industrial-educa- Eternal Gift, ten reel sound motion the De\'ry ("orporalion. Foundation. His creed and epitaph
tional problems and efforts are be- picture presentation sponsored bv No word of are on the bronze tablet which greets
ing made in that direction. the Servite Fathers, a Catholic re- ^^^|^HH||^H tribute the visitor to the DeVry factories
TAe N. E. A. ConvenHon ligious order. Because the produc- ^^^^^^^^^^H could do "This Institution is Dedicated to
tion of this wholly clerical subject ^^^^B^ ^^H tice to a the .Advancement of Visual Educa-
At the invitation of the \ isual was entrusted to a well-known mem- ^^li^^^H so tion.
'
lems, more than ever before. calle<l program have created sales and advertising problems. particularK
Coming attractions:
for an understanding of industrial in consumer goods lines. .\ sharp increase in retail indexes lor
processes: that in the mass produc- such centers as Philadelphia, ('hicago. Detroit, etc.. may be ex- The forthcoming Lssue Five of
tion lines of Detroit, .\kron. Pitts- pected and already indicated but there are additional situation-
is lusiNESS SCREEN will contain sev-
burgh and similar American indus- created by the location of new [ilants for defense production in eral important features, notably:
trial centers lies the present hope such areas as (^harlcstown. Indiana, and Vi ilmington. Illinois. soLND SLIDEKILMS oi' lOWlH. sur-
of preserving our democratic way The increase in local activity experienced as a result of train- vey of the medium, its trends and
of life; that here were being re- ing camp construction is still another factor and a final problem co-ordination with sales training
produced in reality documentary arises as a result of concentrations of migratory workers in many and sales promotion: THE bisiness
••subjects of greater educational im- additional areas affected by similar activities. .All of these situa- iiF THE CHIRCH. a review of the use
portance than almost any other tions offer singular opportunities to sponsors familiar with the
of films by church and other reli-
phase of the curriculum. adaptability of film distribution. gious organizations: color in the
One final observation: Increase the .Sponsored programs are expressly forbidden in service areas
FILM, a summary of new processes
number of available subjects of bv regulation but tbi'atres and other meeting balls fand even open-
and methods.
genuine educational interest. |)ub- air showings can be booked and will meet a definite place in the
I
units will be increased. Through lie undi-r-eslimaleil. particularly in li^lil of new buying habil- motion pictures and slidefilnis now
bein;; formed anil the trenniirlous nundier of wage earners aflecti'd ill use are other "reasons \\h\
such a broad increase in projection
equipment IN REGII.AR ISE will in proportion lo our buyirif; population. vou'II want to put us at the top
a self-supporting base for the con- i.f preferred readini; list ill Max.
^
"* * ^°" ^'" ^'" ^^^ thanks of your sales-
iVr
ih-': men — and orders from your custom-
ers by selecting the New Victor 41
Animatophone for your sales work.
Every salesman will delight in its easy portability and
dependable, easy operation —
its picture clarity of
your splendid products and ingenious manufacturing
processes —its true sound reproduction of your sales
i
^ ^ ^ ^.
MATOGRAPH CORPORATION, Davenport, Iowa
Disfribufors throughout the World
• America's mechan- sible replacement and maintenance Here are some typical jobs laid out w rong way methods, suggested safe-
ized battalions, whether of complex equipment which may for films to do which indicate the guards and general rules.
in the field in the be entrusted to former grocery depth of the medium's possibilities: 5. Improving employee relations
khaki-brown of Uncle clerks or office workers by the ne- 1. Training ground-school pupils and general knowledge by showing
Sam's army or behind cessities of the training program. in basic airplane principles: aero- airplane factory workers the com-
the lathes and presses dynamic*, meteorology, mechanics, pany's motion picture programs.
of the manufacturing lines, are fac-
A Two Fold RESPONSiBiLtTV
navigation, etc.. by means of slide- 6. Teaching truck and other mech-
ing new challenges of increased Many of the government depart-
films. anized equipment maintenance crews
production, technological skill and ments, notably the .\rmy. the Navy.
Interior. Education, and .\griculturc
2. Showing army recruits how gasoline engine principles, other
precision requirements never before
to operate tractors with instruc- automotive engineering subjects
laid down in the history of modern have already stepped into the breach
tionalsound motion pictures show- with slidefilm kits.
industry. with training materials either in
ing mechanical working
detailed
production or "'on order" to help Films Get There Faster
Before the ultimate goal of as- equipment.
meet these and a multitude of sim-
sembling and operating the tremen- "Learning by doing" is still the
ilar problems of coordination and 3. Teaching apprentices and
dous quantities of defense materials cardinal principle of industrial
training. Business can and is utiliz- former employees the operation of
shall ever be achieved, both labor training, many weeks before
but
ing its familiar know ledge of visual turret lathes with motion pictures
and management must meet these either theequipment or the men are
training methods through the me- in sound and color.
challenges with more than goodwill ready for action, can be profitably
dium of motion pictures 4. Maintaining good plant safety
and slide-
and comprehension, they must bring spent in classroom procedures. The
films for thehundreds of varied as- records, despite speedup, through
into their ranks untold thousands of shortage of available instructors for
signments now presented by swiftly- intensive use of sound and silent
unskilled or previously idle work- such apprentice schooling and the
rising gauge of production demand. slidefilm materials on right and
ers. Great though the task of "get- expense of damaged equipment
ling along on the job" may be. the needed on the production line are
difficulties of stepping-up new pro- other important factors which dic-
duction and operating new plant Breaking Bottlenecks in Machine Tools tate the need for modern instruc-
facilities have yet to be faced. tional methods.
• Inoistrv's SPF.ED-i p under the color job meant hours ot experi-
Such motion picture or slidefilm
Hi NDREDS OF NeW PuNTS Bl ILDrNC national defense program has re- mental work for members of the
programs do require skillful prepa-
In the nation's new focal points vealed a critical shortage of trained production crew. .\ sample metal
ration by experts familiar with
of production of defen.^e materials industrial workers. Gisholt Ma- sheet, for example, was painted the
the technique of film training meth-
new plants are being built for the chine Company of Madison. Wis.. same shade of gray which the
ods but their cost is not at all pro-
task at hand. In Chicago, alone, recognizing manufacturers' need Gisholt company uses on its
hibitive. Savings realized in the
two new and huge airplane engine for men who know how to operate machines. Hundreds of feet of
first weeks of their use and the gain
factories must put thousands of machine tools, is sponsoring a Kodachrome were shot of this
in the rate of production will amply
skilled and serai-skilled workers on series of sound and color motion sheet against more than ten dif-
repay their comparatively nominal
the job. From Bridgeport. Connec- pictures designed to aid in training ferently colored backgrounds in
cost. Sets, music, acting talent and
ticut to Tacoma. X? ashington sim- workers to operate turret lathes. order to determine the best to be
entertaining dialogue which are
ilar layouts are springing up and Production of the first film of used on location.
required consumer audiences
for
with them new problems of safet\ the series has begun in a special A light green was selected after
are here replaced by the realism
and production training. \X hat is studio built at the Gisholt plant. ihc test shots had been studied and of whirling machinery. The un-
industry doing to make up for the .Additional Kodachrome films in Hals were prepared for use as back-
malchable clarity of these visual
precious years lost when apprentice the series also will be made at the grounds for the six locations in the
demonstrations of the most complex
training was suspended in the earK Gisholt plant studio. In addition to |]lant itself where turret lathes,
processes of production and opera-
years of depression? producing the films. Burton automatic screw machines, grind- tion stands ready to help industry
.\nd what of the other half of Holmes Films. Inc.. will distribute
ers, planers and specially designed and government meet any chal-
our defense army actually in the them for Gisholt. machine tools were photographed. lenge of our democratic way of
services and just now realizing that Selecting sound motion
medium
pictures The same color was used on the set life. —O. H. C.
1941 War is waged with Diesels and as the best of training which was constructed in a special
rolling wheels instead of drums and machinists, the Gisholt Machine studio in another portion of the
martial music? Manufacturers sup- Company also chose color to gain
plant.
plying these mechanized units have the be.'^t combination for audio A typical scene
Many of the machines had to be from the Gisholt
just begun to realize the responsi- visual education. To meet the Machine C o m-
pany's color mo<
photographed in the plant itself be-
bility thrust upon them for not only special lighting requirements for tion pictures
r.
.
solving a
of course,
double problem.
is the training of turret
First, PROMOTION
lathe operators. Second is the need # A tholsa.nd teen-age girls were
for a long range promotional pro- the guestsof L. Bamberger &
gram which would good will
create (Company, a Newark department
at and help meet
the present time store, at a Saturday afternoon Sun-
the business lag which industrialists kist valentine party last month. The
believe may follow the rush of girls were all members of the
national defense orders. Ladies' Home Journal Sub-Deb
Federated Clubs of Northern New
Operators H.\rd to Get
Jersey. Pretty Mi.ss Jean Chrystie
Operators for machine tools have of the stores staff, and known as
become more and more difficult to
Miss Sub-Deb. was hostess and mis-
find as the national defense pro- tress of ceremonies. Therein lies a
gram has gained momentum. The story of a new kind of film promo-
aviation industry, for example, in lion that is worth consideration.
both the manufacture of airplanes
has par- Films Open Program
and of aircraft engines,
ticular need for turret lathe opera-
The Bamberger program opened
The National Defense Ad- with a showing of Citrus on Parade.
tors.
DEPARTMENT STORE PROMOTION ihe new edition of the sound mo-
visory Commission already has SOMETHING NEW IN was
staged at
Bamberger's by Castle when a thousand youngsters attended a recent Sunkist party. tion picture produced by Castle
recognized the shortage of machin-
Films. Inc., for the California
ists and has begun training pro-
classes for men needed to fill the • Undoubtedly, the retail floor touched a sore spot. Many retailers .\mong the special guests at the
demand for trained industrial covering field is one of the toughest who sell a quality carpet at a fair party were five young men from
workers. These classes have in- jobs to master from the standpoint price are beset by "that fellow Princeton. Rutgers and other nearby
cluded men without previous ex- of the man on the floor. The many down the street" who features universities. Following the picture
perience as machine tool or indus- factors which go into a successful mediocre carpets at "super sav- each of the boys, with a tall chefs
sound background of basic en- permanence of the carpet, once at "sensational bargains." and dessert making. The rules of
periodic style changes, But enter Bob Davis, represent- the contest required their making
gineering training who need spe- sold, the
cialized training. and the wide divergence of quality ing one of Mohawk's distributors. something original. The winning
all combine to constitute a chal- Davis, after some trouble getting salad consisted of an orange cup
Have a Twofold Task lenge to the intelligence and ability Mr. Aldrich. with cottage cheese, avocado balls.
in to see the distraught
The Gisholt films are designed to of the floor covering salesman. Per- finally manages to have a talk with bing cherries, diced pineapple and
aid these classes in training both haps that is why the carpet, rug. him. He tells Aldrich. frankly, sliced oranges and was christened
the new recruit to the ranks of in- and linoleum companies have done that . . . "The Johnson Store can't "•ril Never Smile .Again." The
dustrial labor and the man whose such a splendid job in bringing to afford to ruin its reputation by judges were Miss Edna Teall. Food
skill has been by disuse
dulled the salesmen of their retailers the screaming fire every month in the Editor. Newark Evening News. Miss
The first film of the series, which best .selling methods, by concrete year." He tells him that times have Marion Roberts of Bamberger's
has the working title Turret Lathes example. Few other fields have changed ." even the fundamen-
. . and Mrs. Gertrude Hayden of
— Their Operation and Place in In- provided such fine sales pictures as tals have changed. The successful Macy's Home Center. The sub-
dustry, defines the field oj indus- the carpet industry. Latest of these salesman today has to know much debs offered plenty of advice and
trial application of the turret lathe, is Caravel's These Changing Times. more than he used to about color filled the air with cheers and jeers
one of the most important and for Mohawk Carpet Mills. schemes period decoration
. . . . . . and lots of giggles. Each of the
widely used of machine tools. The These Changing Times
opens the correct carpet or rug to go with contestants was presented with a
various parts of the machine are in the office of Bill Aldrich. Buyer a given type of furniture . . . even large attractively packed basket of
identified and its operation is dem- for the Johnson Store: Aldrich is the proper wall coverings, up- California citrus fruits.
onstrated and explained as a typi- bemoaning the fact that his com- holstery, fabrics, and draperies."
stealing his
Goes to Other Stores
cal job is turned out. Additional petitor. Smithers. is
Aldrich seems interested but not
away bv price cutting This program will be repeated ,
films in the series will cover vari- business entirely convinced. Davis goes on
." 25'/r—^0'/r—-iS% off in other department stores from
ous types of work done on the tur- . . . . .
to describe typical sales (flash-
How can we compete coast to coast that play host to
ret lathe, how the lathe is set up Rug Riot . . .
backs), and good, to
both bad.
these groups.
for various operations and details with guv like that" Jim Hart-
a illustrate his points and finally
Several leading department stores
of the lathe's operation on special ridge, salesman for the Clayton wins the buyer over. As we leave.
Carpet Co. is tellins him that he have already shown Citrus on
tvpes of work. Aldrich is enthusiastically planning
has just the ticket for that. Parade to their customers, and in a
Sound films were selected as the . . .
time-tested way with sales pictures ment, where many of the beautiful
eve and ear. enabling the trainee to savs that he can't afford to load up
on any more "dogs." hut finally
of this type. good many fas was A settings in the picture tied in with
get a quicker grasp of the subject.
this) have been written by Burn- articles on sale in house furnish-
Kodachrome was chosen because agrees to think it over. Hartridge
warns "Use these numbers to ham MacLeary of the Caravel staff, ings departments. Two of the well-
the use of color showed operations . . .
drag 'em Smithers gets 'em and his solid salesmanship has been known stores where itwas most re-
being demonstrated more clearly in: if
an outstanding reason for their cently shown are J. L. Hudson's in
than black and while and more he'l! just murder you."
At this point the picture has success on the firing line. Detroit and Hulzler's in Baltimore.
authenticity.
Business Screen
[12]
I
ii\ ??
ment
schools with
continuing
their own
through
equip-
the
proximately 5.000.000 people had is
been reached h\ the end of 1940 present school year. The color
is one of its most interesting con-
clusions, the close analysis of the
DISTRIBUTION charts give average audience
and composition for each of these
size
ed cases of industrial motion pic- are available break this average of distribution, club showings, wa.' audience of 2.250.000 people, 8,-
audience down into men, women, 5.58 non-theatrical club showings
ture distributionwhere the actual set into These club show-
motion.
results obtained can be carefully boys and girls. This average of ings were first broken down into produced an audience of 1,156,280.
weighed and measured and turned 900 persons for each theatre six classifications, and each classi- and 2,679 school and college show-
over and examined from any angle. showing is low, for good the- fication was then broken down by ings produced an audience of
atrical distribution, and is mis- area, as showings of the picture 1,510,603, or a total audience of
Theatres Are First Cha.nnel leading unless the purpose of the 4,916,883 persons from 13,737
were conducted in 86 areas through-
The first channel used in the dis- theatrical bookings in the entire out the country. The classications showings of the picture.
tribution of The Middlelon Family circulation plan is understood. were The most useful parts of this
was theatrical booking. The entire The 600 theatres where the special research are the facts it reveals con-
Church Groups 3.069 Showings
fifty-five minute film was booked as dealer's cooperative program was Parent Teachers cerning the cost of these showings.
a feature picture in 2.500 theatres put on were for the most part in .\ss'ns 1,366 Showings Substantially 5.000,000 persons saw
selected as to area to fit properly larger cities, but were neighbor- Men's Lodges 954 Showings the full 55-minute technicolor Mid-
into the overall pattern of the pic- hood houses, some large and some Women's Lodges. dleton Family picture at an all-
712 Showings
...
ture's ultimate distribution. 600 small, selected for their location American Legions.. 668 Showings inclusive cost per person of .0830
of these locations were especially in the effective selling area of Miscellaneous for production, print and distribu-
selected for cooperation with deal- the dealer's store. The other 1900 tion cost. Projecting these figures
Groups 1,789 Showings
ers whose were above
sales records theatres were mostly small houses to the completion of the program
The number of showings in each
a certain minimum. In these 600 in remote locations and generally classification are those completed early in 1941. shows that 7,000.000
theatres, a special promotion was were in areas supplementary to the by December 31, 1940. |)ersons will have seen "The Mid-
arranged by Modern which tied to- more elTective club show coverage. dleton Family" at a cost for the full
These club audiences were
gether a cooperative effort of the shows of .0662 per person for pro-
Only One of Steps in Plan chosen because of their influence of
theatre, the dealer, the Westing- duction, print and distribution cost.
their members in community
house jobber and the \^ estinghouse Thus these theatre distribution These 7.000.000 persons will have
thought and action. In handling
factory. A refrigerator was given figures in the case of The Middle-
these showings, the film distributor
given their full and undivided at-
away as a door prize, and wide ton Family cannot be taken as a tention (an exclusive feature of the
made bookings and provided
the
handbill and newspaper advertis- typical example of straight the- film medium I for a total of 386,-
the projection equipment, operator
ing was done. atrical distribution, but should be 375.000 person-minutes of atten-
and screen, so that the film and
The showings of the picture in considered as one of the steps in a tion. The price per minute of at-
projection service were brought to
the 2. .500 theatres reached a total well-worked-out plan to give maxi- tention per person tvill be less than
the audiences as the exclusive cour-
audience of 2.250.000. an average mum overall results.
tesy of Westinghouse. Two divi-
8.0012.
of 900 persons for each theatre Immediatelv following the thea-
sions of the local Westinghouse A Comparison of Values
branch office were notified in ad- would be most worthwhile to
It
vance of each showing. The en- (ompare this proven figure of
thusiasm and favorable reports of attention for a sight and sound sell- H
the Westinghouse dealers after the ing message uninterrupted and un-
program got under way caused the shared by any other product or en-
order for club shows to be doubled tertainment while at work against
in mid-stream. Again color charts the costs of radio fand possible
give average audience size and distractions I or the national maga-
breakdown into men. women, boys zine advertisement (competing
and girls for each classification. against many others, against out-
Business Scrkkn
t1
'ithr
V' *'*'
1.5]
METROPOLITAN'S NUTRITION FILM
by John Lenfz, Welfare Division
• A FILM FOR ALL THE PEOPLE, in as "a film that explains the
all in all the towns of
the cities, vital scientific relationship exisluig
—
America on a subject affecting the between good nutrition and good
lives of young and old alike: such health." Essentially this film is
is Proof of the Pudding, the new an endeavor on the part of the
one-reel Him sponsored by the sponsors to stimulate a widespread
Metropolitan Life Insurance Com- understanding of tho.se aspects of
pany in cooperation with the U. S. the science of nutrition that can
Public Health Service. Outside of be applied to daily living.
scientific circles this picture is re-
Business Scree.n has asked the
ferred to as "a film on food that
sponsors of Proof of the Pud-
shows people what they should
ding why the subject of nutrition
TRAVEL B. GREYHOUND
throughout '-This Amazing America" is the theme
eat." but in the more precise lan-
was chosen for a film presentation.
of the new Wilding-produced Technicolor subject for the motor coach lines. A guage of the nutrition experts
radio quiz program (see above) brings heroine Carol Hughes and hero John King
One answer to this question could
Proof of ihe Pudding is described
together and the audience sees America's vacation wondering through their eyes. be found by referring to the Janu-
ary 22. 1941 issue of the .Veu- York
Times. On that date a front-page
NEW GREYHOUND story broke in which Uncle Sam's
SUBJECT IN COLOR plans for a nation-wide campaign
of nutrition education were out-
• Another Greyhound Lines lined. (Incidentally, the day prior
sound motion picture production.
to the appearance of this story, the
I'lis time in Technicolor, carries on
s')onsors approved the final print
tho tradition of entertainment lead-
of Proof of the Pudding. We
ership assumed by this sponsor. The assure readers of this article that
new three-reel subject, especially in-
the film's release was not timed
tended group audiences, was
for
with the newspaper story, although
produced under the direction of Times front-page
the article was the
Beaumont & H o h m a n Inc.. .
sort of break that many a publicity
Greyhound advertising agency, bv man has prayed for!) Among
\^ ilding Picture Productions. Inc. other things the Times story empha-
Greyhound's traffic representa- sized the rather startling fact (to
tives and film distribution organiza- the general public, at leasts that
tions plan to make the film avail- our country is burdened with 45.-
able to schools, churches, clubs, 000.000 people who are improper-
conventions, etc. Frankly commer- ly fed. \^ ith national defense ef-
cial, since presents the travel ad-
it
THE SCIENCE OF NUTRITION and its meaning to the nation's welfare is the forts looming larger every day. au-
ventures of its principals via Grey- film st^ry of the new Metropolitan Life film "Proof of the Pudding recently
'
produced in cooperation with U. S. Public Health Service by Paramount Pictures, Inc. thorities realized anew the im-
hound motor coach, the film is none Dortance of individual fitness as a
the less acceptable for all types of
• The current wave of patriotic first time credited for his role. bulwark of democracy. One govern-
audiences because of its openly pictures memorializes ment authority stated: "An all out
the great Men. money and ideas is the sub-
factual treatment. who carved America job of defense
leaders out of jectof the picture, which reveals is impossible unless
America s vacational w onderland the soil, the soldiers, the Edisons. how a small cabinet maker de- the physical health
of .Americans
and scenic beauties from coast to the Bells, the generals, the presi- veloped his business into a great isconsiderably stepped up through
coast are presented in full color. dents and the great men under proper nutrition." Another offi-
furniture corporation by taking in
The original developments which whose leadership the LInited States hundreds of "money partners" from cial of the government remarked:
made possible employment of color became the greatest Republic in the and "Proper nutrition is exactly as im-
the rank file of America. The
on the wide range of locations opens world. But in America Looks portant to our country now as are
role of the investment banker,
new vistas for similar commercial Alifad. a ten minute short starring about whom little is known by the .50.000 airplanes that will fly 400
production. Particularly impressive Lowell Thomas, the "little man" miles an hour. There must be a
general public, is revealed as the
is the Grand Canyon color pho- who has put a few spare dollars agent who brings men with ideas Nutrition Front." Machinery was
tography with California and Min- into stocks and bonds is for the set in motion whereby essential in-
and men with money toeether.
nesota scenery also vying in audi- formation would be carried to peo-
The roles of investor and investment banker are deoicted in •"America Looks
ence favor for its beautv.
Ahead" sponsored for theatrical release and produced by Audio Productions, Inc. I Please turn to Page 34)
AMERICA ^ *
LOOK§ AHEAD i
A Screen Ediforiol
LOWELL THOMAf
WORLD'S LARGEST COMMERCIAL FILM AUDIENCE? Perhaps not. but this record throng of 12.123 persons who attended
a Continental Baking Company (Wonder Bread) radio-film show in the St. Louts Municipal Auditorium recently comes pretty
close to a record. Projection for these showings was arranged by George H. (King) Cole nationally through associated Modern G.
Talking Picture Service licensees.
• Blsi.ness Screen has frequcnlly tinental's film has since played with
FUND-RAISING REEL
reported the use of motion pictures the radio show for 28 weeks in
for showing audiences at-
to studio 14 and has averaged from
tending programs.
radio During
cities
?<?
THE MlBBinON
\m\l\
prep ared for
& MEG. CO.
WESTINGHOUSE ELECTRIC
and
SMITH & ROSS INC.
FULLEIA &
REPORT OF A DISCOVERY
Is a coininercial motion picluro an effet'tive adver- mission to show you the complete report w hich gives
tising inediiini? the actual cost figureson professional production
Is its cost in line with other media? and nationwide showings of the film before all types
These are only two of the vitally important ques- of audiences. Mow for the first lime you can judge
tions answered in this report. This is the first report movies as a medium on the basis of clear facts and
of its kind heeause this is the first lime sneh ques- figures.
tions have been put to a complete, comprehensive Here is the report of a discovery important to every
test. marketing, advertising and sales executive. Simply
On the opposite page you see sheet Mo. .3. one of write or phone and tell us the time most convenient
the twelve charts from this report. We have per- for yon to see our complete report.
30.2 MEN
75.4 WOMEN
37.5 BOYS
39.7 GIRLS
AVERAGE AUDIENCE
182.8
PER P. T. A. SHOWING
ESBBSOMBRfT^a
• Thkv thought mavbk. if they were lucky. eral Water Heaters executives. The idea began
they might have two projectors — one of them to to take root,and someone else recalled that th(
lie used a lot and the other to serve as a spare auditor had a movie camera. ^ hat a nice wa\
ill case of emergency, a lireakdown on one. or to save money! The auditor admitted the jol.
a rnsh showing while the first was busy. Too, would uiuiuestionably be fun. but he's trained
ihey thought perhaps in time they could use to shrewdness with figures and he wonders ju-t
three prints. how much of a saving such a plan would actu-
Yes sir. you can ask Dick Hinkley. sales man- ally make. So the executives look farther and
ager for the General \^ ater Heater Corporation consider a hid of three or four thousand dollars.
in Burliank. (California, if that wasn't exactly The sample film shown them as an indication of
his and his associates" thought in August. 1939. what they'll get for their money looks all right,
when their film producer turned over the first but then they all begin to wonder a bit more
print of Turn on the Heat. Two glasses of water on a hot day are morr
A lot of water has gone under the bridge satisfying to a thirsty man than one; perhaps a
since that time. Talk about box office! Here larger investment would result in an even better
are some results: Today there are six projectors, job and bring a substantially greater return.
each of which is working a good deal of the Finally the job was assigned to General Film
time. The sixteenth print has just been deliv- Company. ^ alter Karri-Davies prepared a
ered. At the time of filming, three welders were script,which was promptly approved. As an
employed at the plant: today there are fourteen, independent producer of theatrical feature>.
and operation has moved from one-third to full General had just completed a production on llir
capacity. On its first showing in Houston, to Universal lot, and the entire crew was tran>-
some 100 master plumbers, the production sold ferred to the industrial film division to turn on!
00 heaters to the biggest account in the city. Turn on the Heat.
Shown in a third-floor hotel room on a mile-high Director was Gunther von F'ritsch. who n -
THE FIRES
PUBLIC lUlLiXr iSS MUST
-ARKANSAS-LOUISIANA GAS COMFANY PRESENTS:
is the invisible hero of the .Arlcansas Louisiana Gas Company's new talk-
ing motion picture. The Fires Must yVcicr Go Out. This picture describes
in dramatic form all the services rendered to the public by the Arkansas
Louisiana Gas (Company — services rendered not only under normal every-
dav conditions, but also under stress of storm and flood.
The picture touches upon the interesting early history of .\rkansas.
(^ 9yodk««//ky<ffie Jam Handy Ofjjanlzatlon <^^
Louisiana and Texas, the Iri-state territory served by the gas company.
Industry, transportation, trade and commerce have contributed to make
this area into a favored section which continues to afford opportunities
for expansion and development. Here. loo. is shown one of the most
richly endowed fields of oil and natural gas in the United States.
The picture proceeds to show the work done by gas in the home and
ihen goes on to explore the whole operation of the company. \^ ith the
aid of technical animation the audience shown how gas wells are drilled
is
and follows the course of the product from gas field to domestic and in-
dustrial users.
.\nother problem was the lack of motion in most of the company's re-
sources which were to be featured in the Gas wells and gas
picture.
separators do not move and gas compressor do not move on the
stations
outside. To overcome the static nature of the material the camera move-
iContinued on the next pa^e\
DODGE FILM IN
NEWS THEATRES
* Se\eral of the entertaining
industrial -documentaries pro-
duced by \^ ilding for the
Dodge Division of the ("hrys-
ler (Corporation have been re-
<|uesled by theatre managers
because of their unusual news-
interest value, .-/rmi on
H Iteels. a "scoop" on the au-
tomotive industry's contribu-
tions to national defense is a
particular favorite according
to (',. \K'. Nebel who heads u|>
visual activities for Dodge.
l( heels Arrttss India is an-
other curreiitlv popular sub-
utra-modern News-Theatre.
(ives feature billing to "Army ject, both in .schools and pub-
on its marquee. lic distribution.
LOR
MOVIES OF
PEPSI ^'^ PETE
particularly Kodaclirome. in trans- cluded many uses of visual media. hibit for the United States Rubber
|)arencies for wall-mounts has been Advertising Projectors. Inc. note the Company featured still another .Ad-
noted by our observers in most re- use of their continuous motion pic- vertising Projectors installation as
rent convention floors as well as ture projectors by the Pettit Paint did the St. Regis Paper ("ompany's
in modern department store display. Company. Globe Hoist and Vi alter
noteworthy booth at the recent
Some of the best examples were Kidde. At both showings the .\elna Chemical Exposition. Ivel Corpo-
.seen in the lavish .American (Ian Insurance marine division featured
I I
i-dncalional program in the inlcre>t PAGES SENT WITHOUT on which a motion picture por-
of canned foods. CHARGE. ADDRESS: BUSINESS trayed the many uses of the product
Boat show displays, both in the SCREEN. CHICAGO, ILLINOIS in the Chemical industry.
(Top. right) The Pepsi-Cola Company exhibit at the Retail Sound equipment was by-passed through this switch by a very
Grocers' Show in New York was designed by the Ivel Cor. simple wiring job. (Left, above) The Trans-Lux installation
in the American Can exhibit at the Canner's Convention:
poration and featured a novel use of 16 mm. sound-on-film Aetna Insurance exhibit at the Boat Shows: U. S. Rubber ex.
projection through which the onlooker was invited to use a hibits at the Electrical Trade Show: and below, the St. Regis
convenient push-button to make the screen characters "talk." Paper Company's novel display, designed by the Ivel Corp.
—- a
Socony-Vacuum's traveling Industrial Exhibit, which is seen in all major Industrial Shows. This setup was used at last year's show of the American Pulp and Paper
Mill Superintendents Association in Cincinnati. Exhibit built by Display Studios. Woodside, Long Island, Sound cabinet and projector cabinet designed by Kurt H. Ross.
liiliit at all major industrial shows. Shows Role of Visual Aids which may be seen on the counter.
These earphones can be pulled out
The first problem was to design an
exhibit which could be shipped booth are interchangeable transpar- cabinet being assembled. The pro- and the visitor can listen to a brief
from place to place easily. There- encies, which show industrial equip- jector is aAnimatograph.
Victor talk on lubrication of the parts
fore, the entire exhibit was so de- ment, depending on the theme of continuous type, using a 750 Watt shown in the model.
signed that it consisted of units the exhibit. Here we see paper lamp. The first mirror is a first-
Novel Ide.a For Bo,\t Show
which can be handled easily. All mill equipment (incidentally, illus- surface mirror, while the larger
parts were marked so that even un- Using some of the parts of the
trations which were originally made mirror is a regular plate glass
men (with the help of a Industrial Exhibit, Socony employ-
trained up for a slidefilm). The illustra- mirror. The screen is made of
|)holographic instruction book ed a novel idea for last year's Mo-
I
tions available cover lubrication of ground glass.
could assemble the display. All mining equipment, torboat show. The center section
steel mills, coal A special attraction of the ex-
formed by a large pictorial map
joining parts were also marked turbines, diesels, etc.
is
hibit is a group of three transpar-
and. furthermore, connections were of the Atlantic Seaboard, showing
The transparencies are illumi- models of a bearing, gear and
laid out in such a manner that as- nated by means of light boxes which
ent
cylinder — illustrating the principal
all kinds of boats — outboards,
sembling mistakes were impossible. flash, showing the lubrication fea- cruisers and also the '"Queen
machine elements requiring lubri-
tures of the equipment in red. The Mary". Through ""windows", hand-
Construction Is Flexible cation. These models are made of
operated puppets appear enacting
top sign, as well as other lettering, Lucite and show the oilfilm and the
The exhibit now in use covers an
is made of translucent Cataline. a recorded playlet. There is "Joe"
area 20' x 10' but the construction and this is also illuminated.
all important
to the engineers, in red.
'"oil wedge", known
The bear-
— who is always tinkering with his
allows setting up in various sizes, engine, not heeding the advice
e. by using only three panels of
g.
Shows Continuous Movies ing can be taken apart to demon- given him by fellow boat owners,
the back part, the size is 15 x 10'; The center section is a projector strate important lubrication fea- popping up from everywhere. Even
also a shallow setup is possible by cabinet in which a 400 foot silent tures, such as grooving, etc. — these the Captain of the"Queen Mary" is
using only parts of the wings. In motion picture (on the principles models are sometimes exhibited on trying to give him advice. There
the photo (see above) a full length of lubrication ) is shown continu- pedestals which form the right Avere nine different characters, op-
back is used but the depth of the ously. wing of the exhibit, and are illu- erated by two men. \^lienever a
booth has been reduced. Another illustration on these minated from beneath. In this puppet made an "entrance" —
The panels in the back of the pages shows a rear^view of this setup a sound display counter is spotlight would center on it. The
by Kurt H. Ross
(Left) Rear view of Socony- Vacuum Exhibit
projector being assembled. The Victor Animatograph
continuous projector throws the image on adjustable
first -surface mirror. Larger ptate glass mirror
projects picture onto ground glass screen.
• • •
(Right) From the Technicolor slidefilm "Pulp and
Paper MillLubrication" produced by the Socony
Vacuum Oil Company with Kurt Ross consulting on
visualization and technical research. A grinder
equipped with an anti-friction bearing. (Later on
shown in closeup). Details the task the lubricant
performs in anti-friction bearings.
Socony- Vacuum's puppet show at the 1940 Motor Boat Show in New York. Hand operated puppets enact a recorded playlet about the reformation of an unbelieving
Thomas, who doesn't care what kind of gasoline and oil he uses. He learns from fellow boat owners that only Mobilgas and Mobiloil are the brands to use. Display
a> well as an aid to lubrication en- of this type was Bearings and picture presentation that has cells. The cells in turn oper-
gineers who use these films in the Their Lubrication. It shows the made display history. ate an electronic relay tube
The animated "movie" and thus a corresponding
"Lubrication Clinics' conducted in vaiious types of bearings found in
show of twinkling lights is light bulb on the lamp bank.
plants for the education of the industry, the lubrication theories
made possible through the in- This set-up as show n be-
I
plant personnel. These films treat and lubrication practices in use for
ventive genius of Kurt II. low Iwas used with S.TmnL
the subjects in a simple manner but these bearings. The qualities need-
Ross and the showmanship of projection in the first W ilson
must be of such character that an ed in lubricants to answer the Douglas Leigh whose organi- sign. The new sign, employ-
engineer will also be interested in and
pioblems encountered meth- zation has developed the Ross ing 4.000 units, is now run
the subjects presented. Entirely
ods of grooving and chamfering of patents. Mr. Ross, whose with a 16mm. projector ami
new is the treatment of the male-
bearings are discussed. In all a name appears on the Socony- on account of the large num-
rial. These drawings (usual air-
fairly complete story on all gen- \ acuum display story in these ber of lamps can actual-
brush^ are laid out in a pictorial
eral types of Bearings and Their pages, built the original sign silhouette films; because nf
manner, never before used in tech-
Lubrication. of 500 photo-electric units. the increase of picture points,
nical educational work, where the
A movie projector throws the problem of registration is
more standardized style of flat
an animated cartoon onto
Pi i,p & Paper Slidefilm a not so critical.
treatment is usually employed. This
type of drawing, which technically Another slidefilm treats of a par-
will give all the details necessary ticular industry and PaperI'ulp
This original photo-electric sign apparatus preceded the current Broadway display.
to satisfy the most critical engi- Mill Lubrication. Going through a
neer, will hold the interest of the mill —
the conditions which are en-
man in the plant who may see his countered in any pulp and paper
machine in a new light — "glori- mill are highlited and with —
fied". Considering the subject tvpical equipment lubrication prob-
treated and picture material to be lems illustrated. ( .\ scene (lefti
used, it seems that the slidefilm shows a grinder equipped with an
medium is best suited for this tvpc
anlifriction bearing, .\fter establish-
of educational work.
ing the problems of operation of
May Be Used Without Soind this e<|uipment. the lubrication fea-
IS a double-duly film (for liotli FILMING SHELL'S LATEST Norman Blackburn* ncls. This would have meant just
a matter of devoting a reel of film
dealers and non-theatrical consum-
Id each one of Shell Development's
er audiences I «liicli tells the story
twenty research departments.
of the scientific achievements of tin-
showmanship by Loucks &. Norling for the Chrysler Corporation. man takes the pictures
put some into it." ing: the still
And they really "went to town." "Washington, The Shrine of American Patriotism", on these pages and the "prop boy
Thev drew charts —even put Baltimore and Ohio Railroad's sound film, is so assembles the small articles han-
tinkertoys together to represent sci- popular that schools are actually buying prints for dled by the people in the film.)
entific formulas. They put this their libraries.
CooPER.\TioN IN Experiments
chemical with that chemical to
For a really distinctive motion picture, one that
Once inside, the studio crew
make butadiene and talked of buta- will accomplish more than you anticipate, consult us
diene as though you had partici- for ideas.
found everyone in the company
pated in its discovery. But it ready to cooperate in the filming
wasn't until they bounced the stuff COIumbus 5-6974 of this picture. Department heads
on the lab bench that you realized made possible the photographing
butadiene was synthetic rubber . . . LOUCKS & NORLING STUDIOS of various and sundry experiments
They up
and they made it before your very and developmenU. set
eyes. 245 West 55th Stieet - New York City (Please turn lo Page 28)
It would have been a compara- •For the Motion Picture Department
tively simple matter to make Oil of the .1. Walter Thompson Company.
Business Screen
[261 j
*%
/jt/a^
^/t»{&iua/
Over 6,000
Quality-Conscious Theatres
Use RCA Motion Picture
Sound Equipment
TAKE A TIP from the Broadways of child's play with threading line cut right
¥^^ America! Give your pictures the "big on the projection block. All size reels are
-^\ time" projection they deserve, with theRCA quickly rewound bv motor. Cleaning and
16 mm. sound film projector. It's made bv adjusting are both extremely simple.
the makers of equipment used in over 6,000 Yes — from its handsome, compact car-
theatres — theatres that demand quaUty! rying case to its tiniest integral part, the
i]
You'll find that RCA engineering has RCA 16 mm. sound film projector is just
produced a 16 mm. projector that gives the thing to make your sales story sing I
I
new life to both pictures and sound. Light And best of all — it's priced with
O! the lowest.
*•«»'TV Hi
Trademarks "RCA Victor. "Viclor'and'VictroIa'
-^-WARNER BROS. BOYD THEATRE Reg. V. i. Pai. Off. by RCA Mfg. Co.. Inc.
on PhilaJdphia i " BrojJuay" hai RCA Motion Picture
In OnaJa- RCA Victor Ct'mpany, Ltd Montreal .
Address..
City State.. •^
his
Fatso was heard to ex-
high nasal voice. "I
To Train Industry's Army boats in the Van Camp fleet and
saw it and I photographed it. but let him record the picturesque
I dont believe it!" The payoff beauty of the Central American
came when George, the prop boy. coast, the color in the life aboard
tried to trade some still pictures of ship and the dramatic incidents in
Marlene Dietrich for a curved plas- the actual work as thev actually oc-
tic lube through which light rays curred over .some thirteen weeks.
could be bent. Story \^'ithin a Story
In charge of the picture crew Incorporation of this material
was Joris Ivens. the director. Mr. was accomplished by using the
Ivens had just completed Power time-proved dramatic formula of a
Anil The Land, the government story-within-a-story. Presented to
documentary film dealing with the a "visiting customer" as a reel to
problem and advantages of electri- which the sound track has not yet
fying America's farms. Prior to been added, the fishing scenes are
this he had directed outstanding Swell tke llanki, a^ S/zlUed JdaLan, described by the captain of the
Holland and
films in Spain. China. \esselfrom which they were filmed,
manv other countries. He was se-
lected for his ability to simplify
^adle^.TRAm WITH FILMS! while interjection of comment and
question increases reality.
complex things and get realistic
The IVational Defense Office of Pro- Through company representa-
drama out of laboratory scenes.
What oTrainlng or from Van Camp Sea Food
tives,
Floyd Crosby, cameraman, was en-
Film duction Management lias told indus-
Do for You Company. Inc.. Terminal Island,
trusted photographic as-
with the Will try thai upon it rests the responsibility
California, itself, prints of the film
signment. worked on The
(!rosby Rapidly, efficiently of training more workers in the short-
1 will be loaned gratuitously to
River, Potvrr And The Land and train the skilled labor est possible lime.
you need. school systems equipped to show it.
won the Motion Picture .Academ)
award for his work on Tebu.
You ran do it as the Gisbolt Ma- With good optical reduction
^ • Speed up production.
chine Company, Madison, Wis., is do- from 35 mm. to a 16 mm. sound
The Picture's Purpose Show how you are track and satisfactory color already
3 doing your National
ing it. Have a training film produced
by Burton (lolmes Films. We have given credit, other credits due this
111 ihe completed film we see Defense job.
good, modestly - priced production
products derived 4 your sales the necessary experience, facilities
that
from
directly
petroleum
or
•
Fortify
campaign by visual-
and ability. Let us help solve your
are: story and direction — Fred
indirectly
almost every phase of daily
affect
life.
izing your product.
problem with a sountl motion picture
Rockett:photographv Walter —
Keep your name be-
We work
5 fore customers you
Blunt. Guy Wilkie. .AITSE. and
see the that led or sliilefilm. lis double impart on
Shell 1941 advertising themes.
to the
We are
•
by men who have BURTON HOLMES FILMS, INC. films^ as \ an Camp's production
manager Joe Gates: Joseph Franz
dedicated their lives to the job of PRODUCERS OF MOTION PICTURES AND SLIDEFILI^S FOR INDUSTRY as the visiting Mr. Lane from
keeping your cars rolling efficiently, 7510 North Ashland Avenue • Chicago • Telephone ROGers Park 5056 Philailelphia: James Blaine a-
economically, pleasurably. (^apl. Fisher.
trial film department when they the National Documentary Theatre of the real value of this medium's many
bought the Metropolitan Studios. Co.. Inc.. has been formed and has advantages when applied to your advertising
When the Christy interests were taken over the Belmont Theatre. 48th
has been named assistant in charge days and holidays. The program bringFACE TO FACE with your advertising for every
of production for Roland Reed will consist of eight reels and will ONE CENT you spend. Get ALEXANDER prices today!
Productions. Lamont. who once be repeated six times daily. Each
before was associated with Reed, program will run for a period of
has been in the motion picture eight consecutive weeks.
business for more than twenty The individual films which make
years. up each program will be non-com- COLORADO SPRINGS. COLORADO
Reed has a record schedule al- petitive in regard to sponsorship.
ready lined up for 1941. with some The aim of the management will be
from negatives. The process, sure good taste, high quality and competitive prices!
known as Vitaeolor. is an out- entertainment value in all the pro- Demonstrations arranged by appointment.
growth of Duplex Cinema Equip- grams. There will also be a full
ment Company, started in 1903 by staff of regular attendants devoted
Also complete facilities for taking 55mm two and three
the four Carlton brothers, to maki' lo service specially designed to co- color negatives.
cameras, printers, and all types of operate with the commercial spons- Two and three color I6mni prints also made from 55nim
processing devices. ors. The competent handling of
separation negatives.
Actual color research began lobbv displays, samples, literature
some 20 years ago. and recent or other give-aways which the
Phone, w rite, or wire
strides have been rapid with the de- sponsors may desire is assured.
cision to build equipment that The Documentary Theatre has a
would insure two color prints in seating capacity of 512. The HOLLYWOOD COLORFILM CORPORATION
perfect definition and registration, theatre can accommodate a weekly
and at the same time insure uni- .Tudience of 22.76^1 persons, or ( V/T>»COLOR i
formity. Some .500.000 feet of IR2.I12 for the eight-week period. 23C West Olive Avenue - - - Burbank, California
lests have been simply as a run The cost for the exhibition and all Phone: Charleiton 66477
check in the perfection of both two the other .services figures approxi-
and three color 10 mm. work, ac- malelv one cent per reel per per-
cording lo R. \. (ialliiiun. son, or ten dollars per thousand.
WHITE
\ THEYRt
JUST
tCon/inufd from Page Twenty) track; his attention is —
and remains focussed —
\G R E Y on the presentation. Further, when one is at-
llif plant, oiu- at the studio. Film was reduced
Oefini • affsctive ERNAl LUBR^ tempting to .sell something to one customer fre-
I..-. to 16 mm. for distribution.
CATIOi |l to protect yo film against ipieiil call-backs are the usual order: at the same
HEAT ai^'* BRITTLENESS; AND definite Rush Hughes played the e.\ecutive in the pro- time competitorsfollowing the identical
are
effective^=XTERNAL TOb» HENINGfor duction. Don Brodie that of Steve Piper, who plan: a film production gives a major lift to
protection against SCR A CHES and
k,
STAINS byT •parate VAPOr S distinct symholized in one comic character all the mis-
the sale sproblem. In General's case it creates
as black 1^ white, with ositive takes and misconceptions of the average unpro-
^ interest in the product, incorporates proof of
, effectiveness '~dull«d by grey. neutral
lixing
gressive plumber, the guy who is always hard
claims, builds to a point of reception, and opens
to get. tough, and can't be told anything. That the avenue to discussion which leads with
Brodie's Piper was convincing is indicated in
proper direction to a signature on the dotted
the average reaction of trade groups seeing it
line.
for the first time: half the audience (salesmen!
says "I meet the so-and-so every day." while
The film has done more than a simple edu-
cational job as other results indicate: In a num-
the other half the plumbers) says. "By God.
I
hat might otherwise have been eral following showing of the film: an Oregon
\\ no more than
a plant lour was given a dramatic presentation utility firm was having a difficult time merchan-
PRODUCER DIRECTORY by this "outside'" figure. Drama, on the printed dising gas. the film was airmailed to them,
page, on the stage, radio or screen, calls for showings boomed until everyone in the gas
r conflict ofone sort or another and its satisfac- company saw it. and the difficulty dropped to a
negligible point. There are numerous instances
tory resolution. Considered from this viewpoint
OMLITY PRODUCTIONS there's a steady stream of dramatic incident in where plumbers running dealerships have
creased their sales after seeing Turn on the Heal
in-
This was done for the part of Steve Piper. importance in California: General was beginning
to reach out with distribution in the middlewest
.\11 his competitors know is low-priced water
ILLINOIS
OAK PARK. (A Suburb of Chicago) brought Piper to visit explains that he never in the country, with its new plant moved for
says much, but every once in a while he gets observation any point where there is a
to
interested in something and the way vou can tell doubter, and seen under its most favorable con-
1301
Business Screen
1 .
W
at Bonneville in
field. In a general sense the whole
The U. S. Bureau of Reclamation
number
business of films heads up with
has made a of two-rcelers
and one reel pictures, all with
Col. H.
the
.N. Gilbert in the
Adjutant-General in the
office
War
of USE SLIDEFILM PROJECTORS
sound, for technical demonstration
Department here in \^ ashington. Shouiii-i pictures is a simple matter with compact, light
of problems of engineering in con-
The immediate production is under weight S.\.E. Projectors. It lakes only a feu seconds for
structing dams. Ray Dame, who is
the direction of Lieut. -Col. Melvin ihe salesman to thread the film and focus the picture on the
in charge of the film work at the
E. Gillette of the Signal Corps at wall or screen. S.^ .E. Projectors range in size from 100
Department of Interior, has a rec- watts for the contact salesman to 300 watts for showing to
Ft. Monmouth. N. L nder him. in
J.
ord of 12 successful pictures for use larger audiences. S.\ .E. Projectors are standard equipment
Washington, is Maj. Richard T.
in Latin -\merica. He has taken in all leading makes of sound slidefilm units. Send now for
Schlossberg. in the Offices of the
material secured from many sources interesting folder "How to .Show It" containing complete
U. S. Signal Corps. facts on S.>'.E. Projectors.
showing the and the
attractions Address Dept. 4B.
The whole program of motion
facts of life in North America and
pictures, tactical, training, diagram-
has dubbed and scored them in
matic, educational: films for re-
Spanish and Portuguese. The joli
cruiting, for propaganda,
general
SOCI€Ty fOR VISUAL €DUCflTIOn. IRC.
was done particularly for the Slate lOO €flST OHIO ST«€€T CHICAGO • ILLinOlS
and for all the purposes of the
Department, which will distribute
military program, are formulated
the films through the Embassies and
by a Committee composed of high
Consulates in Latin America, and
officers of the Signal Corps, the \d-
which will co-operate in showings at
various North .\merican centers in
jutant-GeneraFs Office, and the Pub-
our neighboring continent. In the
lic Relations Section of the Army. ommonu/ea itk-G.nnouncel
The training and tactical films are
U. S. Bureau of Mines. John Leo-
pold is making a series of pictures.
generally supervised by the division A Sensational Group of
designed specifically to demonstrate
of the General Staff known as G-3.
Recruiting, educational and in-
Ds LuxB CARTOONS
safety measures in mines, and sim-
formational films are planned and
ilar social and technological prac-
tices. The films, however, have so
programmed by the Public Rela-
tions Division, under the direction
much universality, and are so well in
of Lieut.-Col. .-Arthur I. Ennis. of
done that they are often demanded
in broader fields. It is assumed
Regional offieei
tliroughout the country. Plumbing
SAK FKAirCISCO • FOBTIiAND • SEATTIiI!
Title: •The Making of American Homes."
Aviation
Subject: How plumbing products are made;
and
^ the
(uwe^atfe
States of Missouri,
i*t
Illinois,
ST.
and
LOUIS
Arkansas
General Motors Corp. Comment: Sound motion
picture.
homes.
Sound motion
Sponsor:
])icture in color.
420 N.
^ RAY SWANK
SKINKER BLVD.. ST. LOUIS, MISSOURI
Baking Industry
Title: "20th Century Bread Baking." Subject:
Publishing
Title: "A Subject: Produc-
Million a Day.""
magazine publishing plant.
tion processes in a
EXPERIENCED COMMERCIAL DISTRIBUTOR Modern methods of baking bread. Sponsor:
Also Equipment Rental and Complete I& mm. Library Franz Baking Company. Portland. Oregon. Sponsor: Crowell-CoUier Publishing Co. Com-
ment: Color motion picture.
I\ew England — Banking
Title: "S3.75().000 Checks Cannot Be V^'rong."' Science, X-Ray
Subject: The function and travels of a check. Title: "Exploring with X-Rays." Subject: His-
Sponsor: C. E. Broekway. President. First tory of the X-ray and its use in medicine and
National Bank. Sharon. Pa. Comment: Color industrial science. Sponsor: General Electric
film. X-Ray Corporation. Comment: 4 reel, sound
motion picture in 16 mm. and 35 mm. sizes.
Brick Industry and technical societies,
medical
Available to
Subject: Manufacture of brick from the shale science classesand for showing by medical men
pits through the plant, to the finished product. before lay audiences. Haig & Francisco.
Sponsor: Glen Gery Shale Brick Corporation. Chicago, and Adverti-Films. Hollywood, pro-
Harrisburg. Pa. Comment: Color motion pic- ducers. Script approved by American College
New York, New Jersey, Connecticut — tue. 30 minutes sound. Available for free show-
ings before civic organizations and builders.
of Radiology: screen story by George Simons.
Steel
16MM & 35MM Zlc%". '''Arra%T%t Chemistry
school, church showings, supply equipment and operators. Subject: Step by step routine in the manufac-
Full responsibilitY, one-time or long runs in New York, Title: "The Wonder World of Chemistry." fine steel tools. Sponsor: Vulcan-
New Jersey, and Connecticut. Continuous projection and ture of
Have largest local list of the- Sponsor: E. I. DuPont de Nemours Co. Com-
sound-slide film service.
atrical outlets for top quality industrial films.
Crucible Steel Company. West Aliquippa. Pa.
ment: Sound motion picture.
Comment: Color motion picture.
KING COLE'S SOUND SERVICE, Inc.
203 E. 2«lh ST.. NEW YORK CITY LE<. 2-4781 China Industry
Travel, Motor Coach
Subject: Processes in the making of Lenox
Title: "This Amazing America."" Subject: A
china dinnerware and lamp ba.ses. Sponsor:
travelog showing the most outstanding places
Lenox China Co.
and scenes of interest in the United States.
COMMERCIAL PICTURES? Glass Industry Sponsor: Greyhound Management. Inc.. Cleve-
We Hove Pro/ecfed Them for Over 30 Veors
land. Ohio. Comment: .Available for showing,
Title: "Design for Happiness.'" Subject: Better
Complete projection service. 16 or 35 mm. equip- without cost, to schools, fraternal groups, clubs
ment including screen, operator and transportation. and more livable construction of small houses.
Sponsor: Libbey-Owens-Ford Glass Company. and societies. Screen, projector and sound at-
Cinema Sound Service tachment accompany film. 35-minute sound
Toledo. Ohio. Comment: Part of the "Design
580 FIFTH AVENUE NEW YORK, motion picture in Technicolor. (\^'ilding Prod.)
N. Y. for Happiness"" national program originated and
LONGACRE 3-5822 promoted by the Libbey-Owens-Ford Co.
Trucking and Transportation
Title: "Building for Miss America." Subject:
Motortruck
WOMAN SCRIPTWRITER- What glass can do in adding attractiveness to
the home. Sponsor: Libbey-Owens-Ford Glass
Title: "Singing \^ heels."' Subject:
uses bv agriculture and industry, and in national
OPEN FOR RIGHT OFFER! defense. Sponsor: Department of Commerce.
5 years' experience commercial motion
Company. Comment: Same as above.
U. S. Government. Comment: 23-minute sound
pictures and reputable pro-
slide-films with
Government, Civic motion picture. {Produced by Wilding). Dis-
ducers. Can create with eye on budget.
Title:"Cross Connections" and "Back Cyphon- tributed by Automobile Manufacturers' Associa-
Writes booklets, film proposals, conducts
surveys. Knows sales training, consumer ing."Sponsor: New York Health Department. tion. \^'ashington. D. C.. state trucking associa-
trends, and educators' view-point. Comment: Motion pictures. tions and university film libraries free of charge.
Business Scrken
[32]
'"9h aA *"'^"'ess r - '-'ere .
-W"'-^^'"-""""'
'*^'>/.o,.*. ."""^'^cuW
<^^/
'f^Osf 'fhe
uin,
--00.,""^^^'"^
cej
as
dfe
az-ea Pro vU °^^e I,
ea/r,
^nd
uncr
Wfc Va
es f.
Or '^^x,
"nu m
"^eefi^^ ^^^'e<y
^'Jrr.
°'"^din^
efc
as
'esf fo •as
'^'''•d nfs ''/ve ''^S'V,
a/7<y ^erv,
'ce /, a/
"C'V/V/,
o'l'an*. '^"lec/ „ es.
'" ''' '^od.
*-ep;,^
er
'nocy,
^'•d/e
duce a picture which has the com- mount Pictures. Inc. The scenario
bined virtues of accuracy and en- was written by Justin Herman who
That this ha« be-n is noted for his work in the short
tertainment.
achieved in Proof of th" Pudding subject field. Leslie Roush. reci-
ADVERTI-FILMS
tial
press have termed it "a good box- professional actors were used in the
^'Timely as the next tick of the clock" office draw that is entertainin? and cast. The film had its first public
skillfully produced." So it is pos- theater showing in Radio City Mu-
sible for education and entertain- sic Hall in New York City where it
ment to have more than a speaking played for several days to apprecia-
1585 Cross Roads acquaintance! tive audiences. Other leading the-
After 2 Years Hard Usage It baa bees tvo jeaxa sLnce ve placed
OCT order for Ampro projectors for -jae In the
c«Bf« of the Sparta CCC Dlatrlct. The projec
tore hare prored to be all ve had hoped they
voold be. In the mattera of aerrlee aM dep«o-
• Many projectors appear attractive lablllty. After tvo jeare, repair* are atlll
limited to alnor adjuatseota.
sign lies in what users say about them We have aeTer regretted placing our ordei^
with you.
ji'Ctor —Oderinq
Hodol Y A— 16mm. tound tnltrUt
complete mixing o1
of Ampro's
hndomentol Feotwos , ——— "I
I
iKS.lli
and Autssorias. j
Vinpro Corporalion ^
Nmne
Address
Citv
Slate
_
'
I
1
NbAb LOUISIANA KJfKb LU/VIKAIMT
"';y
:4 m jt f vA
;.<^<¥^-
^
\-^-
K- >V
-\- >^ K?'Vy
P^*''
.?,«
:;?
W^i-
A^^ ,.>i*»^'
."^^i-
w^
'S>fe
.>•!
r-^f
'
^
'Except in event of fire, tornado, to the best of its ability,- always.
JFi*-
PLUS-X SUPER-:
for general studio use ichen liitie tight is available
BACKGROr^D-X
for backgrounds and general exterior irork
hiss eliminator, "floating film" smoothness that helps sales films sell.
protection, and provision for STAMINA. For years most World's Fair exhibitors of sound
using microphone or phono- motion pictures have used Filmosounds. Why? Because Filmo-
graph turntable. sounds havejProrfi/ their ability to stand up under the punish-
Price, only $276 ment of month after month of 1 2-hour-a-day operation.
Whether your need is for compact projectors for salesmen to
carrv, or for projectors capable of serving in the largest audi-
toriums, get the complete storv of Filmosounds. I'se the B&H
convenient coupon. Bell & Howell Company. Chicago; New
York; Hollywood; Washington, D. C; London. Establishec/ 1907,
FILMOSOUND "UTILITY" >
iniiintiiiiMniuiiitiiiiiiiiiiniiiiiiiniiNiinmiiiiniitiiifliitiiiriiiriiiiHiuiiKiinniniiiaiiuiiiiiiiuutiiinwii^
audience-handling capacity than the brifti)- presents (he facts ever>- businessman should know
"Commercial." It provides the cor- about that effective selling tot)!, the motion picture. Send the
rect operating speeds for both sound coupon for your Copy. With it we'll send you an informative
and silent films, so that silent films circular. How ••«««• ——— — — — — — — «——— — — —— ——i
Bus/'tiess Movies
ma> he projected, too. Controls in- BEI.I, & HOWF.I.I. <:OMPANV
Tell ati J Sell. 1808 l.arehmont A«c.. Chicago. III.
clude a clutch, which permits pro- ( Send J6-paflr. Illustriitcd Imoklrl
1
been reduced to only $339 quotations, indicate quantities of subjects and prints needed. about print* each of aubiccta.
I
Nnmc- ,Tltl«
PRECISION-MADE BY
i
To Business Executives
with the courage to plan
THREE YEARS AHEAD
American Can Company While we are devoting part of our efforts to pro-
American Viscose Corporation moting and producing vocational training films to
The Bates Manufacturing Company
speed defense, we are also helping a number of
Wallace Barnes Company
Black &
Decker Manufacturing Company large business organizations prepare for all-out com-
Cadillac Motors petition in the years ahead
Calco Chemical Company, Inc.
—By devising long-range training programs, to
S. H. Camp & Company
Cluett, Peabody & Company, Inc.
keep far-flung sales and dealer organizations
Dictaphone Corporation ready to do a top-flight selling job whenever the
E. I. duPont de Nemours signal flashes.
Eberhard Faber Pencil Co.
Ethyl Gasoline Corp.
—By promoting long-range educational pro-
Godfrey L. Cabot, Inc. grams, to create a better understanding on the
The B. F. Goodrich Company part of high school and college students (and
Hart Schaffner & Marx
their parents) of the many benefits which come
Jenkins Bros.
Johns-Manville Corporation to them as a result of the specific services of
Kenwood Mills American business institutions.
Mohawk Carpet Mills, Inc. Both of these programs are designed to meet prob-
National Biscuit Company
National Lead Company
lems that are bound to become increasingly perplex-
Pepsi-Cola Co. ing;and since they cannot be escaped, it is surely
Socony-Vacuum Oil Company, Inc. good judgment to anticipate them with a plan that
Swift & Company
can be quickly adapted to each changing situation.
Talon, Inc.
The Texas Company May we tell you more about these plans— and from
our many years' experience suggest how they may
OR ANY OTHER CARAVEL CLIENT
contribute to the solving of your long-range prob-
lems? A letter entails no obligation— and it may prove
very well worth while.
button" control. Slides change in a split sharpness of detail. You have equipment that Single unit, miracle of compactness.
Holds 16 slides. Set automatic as well
second, by a light touch of the button you may be set at "automatic control" with slides
as remote control. Smaller, lighter,
You have, the ad- changing perfectly at set intervals without any inexpensive equipment.
hold in your hand. too,
vantage of interchangeable magazines, each personal supervision. All these features, plus
holding 48 2" x 2" glass slides. You have o pro- low mass production prices, make Selectroslide COMPACT SELECTROSLIDE
jection machine whose wattage potential makes equipment stand out brilliantly from all other
aljove) is one of several models Deere & Company is using;. The superior
liishl reflective qualities of the (^hallen^ier's specially processed Glass-
Scene from "Melody Comes To Town" ahown on a Headed surface produce sharp, lirilliani screen images. Its simplified "all-
Da-Lite Mndel B Screen. Thin m^ip-type hanKinu
screen has Ha- Lite's famous filass' Beaded surface.
in-one" construction and many other adxanced features provide inaxiinuiii
sprinK-roller-motintetl in a metal case, to protect it convenience. The (^hallenfjer can he set up any where in I.t seconds. Ask
from dust when not in use. All si^-es of D«-Lite
Mo;lel B Screens have recently been reduced in price. your supplier about Da-Lite equipment. \\ rite Dept. .iB.S for ('atalo^.
PRODUCED FOR ALLIED MILLS, INC. Social Security films. 16 mm, either
Army's 400 Theatres color or black-and-white, usually
—
>
The .\rmy Motion Picture Ser- Here Are Typical Comments From Field Representatives: Two items were
are two reelers.
vice, R. M. Murray, general man- *^A dairyman slated our picture told a complete stor>' in released in .\pril. The emphasis
ager. Room 400. Tower Building. 25 minutes, whereas competitive salesmen took up half a in these pictures usually is on em-
plovment. and on the problems in-
>
\^ ashington, D. C, operates a chain day of his time."
of 400 picture houses in the posts, nate in the Social Security program.
**Most effective merchandising help we have ever had. . . .
army bases. Air Corps stations, They are distributed, in lots of sev-
The picture played a very important part in helping us
camps and cantonments, scattered make sales and put over our feeding program.'' eral hundred prints, through the
around the United States, its Terri-
tories and Possessions.
theaters
160
in
houses
Each house
has at least two 35 mm projectors.
There are now actually 240
operation.
will be in
The
operation
Army
other
> *^he
the Treas-
the
sible there may be a need for ad- BURTON HOLMES FILMS, INC. publicity man for Metro-Goldwyn-
ditional equipment. PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY whom he was loaned to
Slayer by
There will definitely be need for 7510 North Ashland Avenue • Chicago • Telephone ROGers Park 5056 the Treasury. He is assisted by
more equipment when the Army is Carlton Duffus of the same studio.
M'
„. Fin- '"
''
\^,-,^!^-^
<r^
\%*i\
. ftPtR^»*^
^^-^^^." ^ ^ ^ ^.
ANIMATOGRAPH CORPORATION, Davenport, Iowa
0\%in\iuior% throughout the World
GET THEIR
-POSITIVE LY!
Your product, or your client's product, likely is designed for a
specific market. If it's farmers, for instance, you want to sell
thatmarket and sell it hard. That's one of the big reasons for
using a sales message on film — to get the undivided attention
of specific prospects.
Reg. U. S.
™de
MODERN TALKING PICTURE SERVICE, INC.
9 ROCKEFELLER PLAZA • NEW YORK, N. Y.
WASHINGTON. D. C. —The vocational education this kind of production and spending could
motion pictures, in process of making under the serve no good end for the commercial produc-
sponsorship of the U. S. Office of Education, S4 ^tea'J 'Mc/w, / tion business, for the business sponsor of a
are regarded as a new adventure in Government picture does not wish to buy things whose cost
film husiness. Dr. C. F. Klinefelter, assistant to cannot be gauged accurately in advance.
the Commissioner of Education, says pro-
L'. S. on the Vocational Training On the other hand, seeking to avoid this ex-
duction arrangements are hased upon the faith travagance. Government has bought production
Film Program of the
that there is integrity and honesty in the every- on a competitive price basis which proved
day transactions between the Government and U. S. Office of Education equally unsatisfactory because they got pictures
business men. that were cheap in every sense of the word.
In a sense these pictures are a yardstick of The new formula stated bv the
contract
the Government in the industry, produced the
commercial intelligence: they are really mile- L'. S. Education has another aspect
Office of
result.
stones in more ways than one. They represent that should be most helpful to the business of
Sets Standard of Cooper\tion
an entirely new way of making motion picture commercial production. The new contract spe-
The formula means that Government may
contracts, and they furnish what the Govern- cifies financial responsibility. A producer must
purchase motion pictures reasonably, not cheap-
ment considers a model for future film produc- be able to prove his responsibility. If a pro-
ly, that it may practice proper economy, but
tion contracts. The essence of the incident lies ducer cannot demonstrate ability to complete
not penny-pinching stinginess or extravagance.
in the fact that both the manner of making the a program without help, the Government re-
It provides a sound, sane method by which
contract and the form of the contract itself is serves the right to reject the bid.
The Govern-
the Government may indicate what it wishes
a pacemaker for all tho.se who sponsor business ment does not look with favor upon irrespon-
to spend and find out what it may get before
films, and even may be the breaking of new trail sible free lances. It knows that commercial
aspect of making Government motion pictures. for the Government. But since it was considered liidders must be able to show that they had pro-
This fogginess was not due to the absence of a inseparalde from such indefinable enterprises duced at least ten pictures of the same general
sincere desire to find a workable formula. It like the motion picture it was regarded as a character and quality as those defined by the
just happened that until the U. S. Office of Edu- good outlet for W"P.\ spending, for the boon- specifications.
cation job came along there never was a care- doggling that supported the unemploved in Vt ith the specifications came synopses cover-
ful, concentrated, unified effort to think the the days when jobs were scarce. That is the ing five typical pictures, to serve as a basis for
problem through word. The urgencv
to its final reason for the large sums spent on some of the To steer clear of the pitfalls
<-sliniating costs.
of the defense effort, and the combination of un- feature motion pictures of a few vears ago that of competitive scenario writing, which so often
usual men in the Government and outside of achieved some national reputation. Obviously (/'lease turn to the next pape)
the U. S. Office of Education, and of the Pro- Such experience is essential if product quality is to be maintained and production
curement Division of the Treasury; and I am is to be scheduled in a way to assure full and satisfactory deliverv on time.
glad to say that the representatives of the Pro-
curement Division, men who are used to all the
twists and turns of hard-boiled business buviu".
[12]
Business Screen
# Having prodlced one of last
CHOOSING A PRODUCER
SYNDICATED
SALES TRAINING FILMS
SAFETY EDUCATION
COLOR AND YOUR
SLIDEFILMS
receiving tubes are made. Film is the importance of service in keep-
an integral part of a well-planned ing GMC
trucks moving. (A.S.)
merchandising program to all job- The Application of Sheetrock —
ber salesforces. (Vf) 30-minute programUnited for WHERE CAN I USE SOUND SLIDEFILMS?
Vacation by Truck Ford Motor — States Gypsum Company showing
Co. 121 frames —
Sales Training. possibilities of Sheetrock used for ttide range oj uses to which slidefilms nuiy be put
Purpose: To encourage Ford new- re-modeling homes. Program was is revealed in this report on recent productions.
car salesmen to sell Ford trucks designed primarily to be shown to
and commercial cars, and to show carpenter contractors, lumber Home Appliances Manufacturer Poultry Wholesaler
them how to do it. Auxiliani Ma- dealers, and sales personnel of 1. Direct selling 1. Discussion of Egg and Poultry
terial: Artwork and copy used in sponsor throughout country. (Ps) 2. Sales Training in the Facts Procurement to Sponsor's Buy-
Ford house organ and truck bul- about Electric Ranges ers
letins. A special follow-up book- 3. Explanation of Preparation of 2. Explanation of Functions of
Foods with Electricity
let was released. (A.S. PUBLIC RELATIONS Buyers
Grinding Wheel Manufacturer Automobile Manufacturer
2.
Direct selling
InstitutionalGood Will
1. Discussion of Engineering Back
American Railroads. 189 frames. of Sponsor's Product Ad-
Purpose: To get across to rail- 3. Explanation of the Development dressed to Salesmen
An Ounce Prevention Ethyl
of — road and public groups the accom- and Present Manufacturing
2. Discussion of Workmen and
Gasoline Corp. 139 frames Ser- — plishments of the railroads from Processes Involved in making
grinding wheels
Factory Employees Back of
vice Procedure Training. Subject: the standpoint of improvements Sponsor's Product
General information for the farm in handling and planning in every
4. Proper Use of Grinding Wheels
0. Safety in Using Grinding Office Equipment Manufacturer
tractor owner about the things he phase of their operations. (Vf)
Wheels
must service on his tractor him- Better Letters —
U. S. Dept. of
1.
2.
Institutional
Direct Selling
self. Emphasis was on the ser- Agriculture, Bureau of Agricul- Heating Eijuipment
3. Explanation of Modern Busi-
vice of the tractor engine. Pur- tural Economics. 84 frames. Pur- Manufacturer
pose: To provide service informa- ness Methods
pose: To teach various branch of- 1. Direct Selling
tion to farm tractor owners and
4. Presentation of Entire Func-
fices of Dept. of Agriculture how- 2. Information to Salesmen
tion of this Sponsor's Product
to indirectly build goodwill for the to w-rite more informative letters, 3. Explanation of Principles of
Presentation of this Sponsor's
Air Conditioning in the Home
.3.
Ethyl Gasoline Corporation in the pointing out loss in time and ill-
farm market. Auxiliary Material: Products as Accessories to Mod-
A large tractor service wall chart
will engendered by poorly con-
ceived letters. (Vf)
Newspaper and Magazine Sales ern Business Machines Ex- —
Organization plaining how they work with
for distribution to the audience
after the film was shown. (A.S.)
Garden for Defense National — 1. Sales Training of Newsboys the entire field of business ma-
Garden Bureau. 48 frames. Pur- Explanation of Business Funda-
Keep Them Rolung General Mo- — pose To show gardening pleas-
:
2.
mentals to Newsboys a.
chines
Selling office employees on the
tors Truck & Coach. 103 frames ures, methods, etc. Shown to benefits of sponsor's products
— Combination Sound and Silent w-omen's clubs in connection w-ith
Paint and Varnish
Manufacturers 7. Selling Management on the
Ser\'ice Training. Purpose: De- "AH American Home - Making"
-
Training of Paint Dealers in benefits of sponsor's products
signed to show the importance of program. (A Kodachrome silent
1.
use of Sales Helps Furnished 8. Trip through sponsor's plant to
preventive maintenance to suc- subject). Spinn & Associates, pro-
by Sponsor show greater care and exacting
cessful truck fleet operation. (A.S.) ducei-). standards in manufacturing
Rolling Wheels General Motors — Looking Forward — Social Security
2. Training of Painters and Con-
processes
Truck & Coach. 89 frames Ser- — Board, 127 frames. Purpose: To
tractors in Use of Decoration
Suggestions Furnished by Spon- 9. Explanation of proper methods
vice Training. Purpose: To show explain to the citizen how- the for using sponsor's products
sor
Social Security Act works for him Explanation of Use of Color in
3. Food Retailing Organization
and what his values are in it. A the Home 1. Trip through main office and
NASH SHOWMANSHIP thorough explanation of benefits
from the standpoint of the em- Building Materials plants to acquaint employees
• When yol"ve invested some ployer and the employee. (Vf) Manufacturer w-ith their own organization —to
84.(100.(X)0 in developing a brand Perfect Shipping —
Shippers Ad- 1. Sales Training for Factory
Sales Representatives
better enable
retail customers
them to sell their
2.
3.
Sales Convention on Film
Presentation
Material
of .Advertising
car." and the "weather eye.' had made good under fire even be-
Nash's advertising agency, Geyer. fore the first showing in the field.
Cornell & Newell, had an outstand- Six Films in the Series
ing advertising program ready to
The six films in the series Tlif
break. That program should be
Foreman u.v un Executive. The Fori-
presented to the dealers in the most
man as a Teacher. The Foreman //,\
effective way possible so a full
(I Leafier, Letting the Men Knini
color movie was written and pro-
II here They Stand, The Reprimand.
duced.
and Handling the Grievance, con-
Music had to be arranged for
stitute a course in human relation-
and worked into the show. The-
ships applicable to all sorts of ac
aters and hotels had to be engaged
tual shop conditions. The Foreman
in 11 cities across the country.
is well able to see the films and ex-
Every producer
detail that faces the "
claim ""Why. that might be me!
of a Broadway show going out on
Although the films in the order
tour was met. .Vnd the show went
given above are designed to form a
on.
consecutive series in which one sub-
Paced by snappy music, the first
ject naturally leads into another: it
half was a dramatic buildup to the
is not necessary that they be used
unveiling of the new car and an
in any particular order, for each
interesting description of its fea-
film is an entity unto itself. Each
tures by a Nash executive. The TRAINING MEN IN INDUSTRY through improvement of the foreman's technique
is accomplished in the six Vocafilm-produced Supervisory Relations sound slide- film is fifteen minutes in length and
second half of the program included films described below.
is accompanied by discussion manu-
the advertising presentation in col-
als for the use of the conference
ored movies and the story of how-
leader, bibliographies listing perti-
to merchandise the car. done by
means of dramatic skits.
FOREMAN TRAINING SLIDEFILMS nent supplementary matter, and
notebooks for the foreman contain-
Special Displays Featlred
• There has been a long-felt need sions. \^ e were never able to main-
ing reminders of the points brought
on the part of management for a tain these discussions for any
Following the afternoon show, a out in the film.
workable, standardized approach to length of time without the use of
car display was held in separate
the problem of training supervisors. slide film lectures, and if. and when C. I. T. Safety Foundation
quarters which also housed special-
This is because most foremen find it we did discuss facts, they varied so
ly prepared displays on service, Announces Film Award
hard to apply in their daily work greatly all over the lot that we got
merchandising and business man-
the knowledge available to them. little, if any. value out of them. • Three awards for outstanding
agement. Dinner time found the effort and achievement in support
They are not by nature students, The films seem not only to reach
dealers at a banquet, unmarred by of traffic safety during 1940. wen-
nor are they experienced in trans- certain men that we couldn't reach
stodgy speeches but enlivened by announced on .April 23 by the
lating theory into terms of practical before, but the pictures seem to
some high grade Broadway vaude- make an C.LT. Safety Foundation. The win-
action. indelible impresison upon
ville acts.
their minds, and gives them a
ners H ere the Kansas City Mo. I i
it
Starting in Cleveland on August N.A.M. Committee Advises Safety Council for its motion pic-
basis upon which to associate pic-
26. the troupe including Nash ex- To meet this need for an im- ture Guilty, the radio program The
tures with certain ideas. I say this
ecutives traveling with the show, proved method in supervisory train- Lone Ranger, and radio stations
because during the discussions you
played to large audiences of dis- ing, an initial series of six sound
will hear a supervisor refer to
KMBC of Kansas City. Mo., for a
tributors, dealers and salesmen in slide films was prepared by the year-round record in support of
an incident by referring to the pic-
Boston. New \ ork. Cincinnati. Chi- \ocafilm under the guidance of an
ture. The one advantage that this
traffic safety measures.
cago. Minneapolis. Kansas City. Advisory Committee of the Na- Bronze plaques suitably inscribed
method of training has over any
Los .Angeles. Seattle. Dallas and tional -Association of Manufactur- are being presented to each winner
other method of lecture is that it
.Atlanta. Thirty troupers spent ers. These films are based on case by the C.LT. Safety Foundation,
really comes down to earth and
nearly six weeks on the road. Two history situations. common to which has been making similar
deals with problems and experi-
pull mans and a baggage car were plants of all types throughout the awards annually since its establish-
ences in everydav life.'
chartered to carry cast, directors, country. Each film represents a ment in 1936 by C.LT. Corporation
stage crew and scenery, and equip- vital problem in supervisory rela- These Subjects Do the Job national automobile sales financiui:
ment across the country. \ fleet of tions dramatized in terms of authen- \ personnel director has this to institution.
trucks was used in each citv for tic shop conditions which enables say "The film actually seem to The film Guilty was a drama em-
hauling between baggage car and the foreman to translate compli- reach inside a man and tell him phasizing the consequences of neg-
theater. cated book-theory into man-to-man that he has been doing wrong, if ligence in driving. The picture
action in terms of Tom and Dick such is the case: or. on the other shows what might have happened I"
The dealer's banquet winds up and Harry. hand, if the foreman has been fol- a culprit in court for a minor in-
a fast moving Nash convention.
Let's just see what has happened lowing the corect principles, it gives fraction —
he crippled for life, and
since the introduction of these him a feeling of self-satisfaction to his sister, with whose husband and
films into supervisory conferences, know that he has been doing the son he lives, killed. .All of the traf-
according to reports recently proper job.' fic safety institutional motion pic-
brought to the attention of Bisi- .Another plant manager says: tures produced in 19-10 submitted
NESS Screen's editors. One Chief "We believe that the films reach cer- for consideration with respect to
Engineer of a large plant says: tain men who could not be reached the Foundation's award. were
""There is no question of a doubt by lectures or printed matter. The judged, as in the past, by the Mo-
that Supervisory Relations Films fact that they can see specific ex- tion Picture Traffic Safety Com-
have not only saved time in getting amples in their own language of the mittee. This award was won the
practical discussion under way. but shop helps the men tremendouslv."' vear before by the Cleveland Rail-
have made it possible to maintain That each film savors of the shop way Company for its motion pir
interesting and worthwhile discus- is MO mere coincidence. The series ture Ynu Bet Your Life.
-
M
— Lr J
(Continued from the previous pa^e) credit men. the trading center near an army at these posts has been released by the Govern-
which formerly produced materials used liy cantonment has another set of meanings. Men ment and has appeared in various publications.'
private industry or individual consumers trans- on leave in nearby towns will be mainly inter- The nearest towns can ordinarily expect tin
fers its facilities to defense production, its pay- ested in immediate consumption: food, bever- most trade: but distance is not the sole measure
rolls to defense labor will he oflset to some un- ages (both hard and soft I. tobacco, confec- since good roads and public transportation in
known extent by a drop in private production tionery, movies, dance halls, barber shops, and cilities are important factors. Towns turfi,
wages. The amount of defense-derived buying billiard parlors. In addition, hotels, boarding enough to offer such facilities as motion piclurr
power which displaces buying power previously houses, tourist camps, and restaurants should theaters will have an advantage over small vil-
resulting from production of civilian goods, and benefit from the influx of visitors. Thus the lages ichose merchandise assortment may be le.ss
the amount which is a net addition to national direct effect on retail trade will be less wide- complete than that of the Post Exchange al llw
or regional purchasing power, cannot be deter- spread than in an industrial center, but the nearby training camp.
mined from the data at hand. prosperity of those trades which benefit directly
Perhaps the hardest problem to deal with is will, in turn, filter through to some extent to
" "List of Larger Army Posts. Camps, and Stations. .
the question of timing. How long iiill it take other trades and improve the business tone of U. S. Army Information Servict.-. Ni-w Yorl< City "Nation;. :
the entire community. Defense Bulletin No. 25." ChambL-r of Commerce of tht
be/ore wage earners have received all the pur- United States. Washington. D. C. : Adrrrtutinu & Rrltinu. 1
chasing power expected to flow from the de- Information regarding the number of men January. 1941 : Kdilor & PuhUnker. February 22. 1941.
training centers scattered all over the country. to select a professional producer. This seemed Secondly, we wanted a film that would help
Many of these centers are on new sites where just as logical as going to a druggist to have our dealers. It does this in two ways. It gives
the neighboringcommunities have not previously a prescription filled, or as retaining an adver- the dealer a comprehensive under-
clear-cut.
enjoyed the education of having an armv post tising agency. standing of the \^ayne products he is selling. It
in the vicinity, to say nothing of seeing the Now that our first slidefilm. Making Cows gives him a strong sales story to use. and makes
population of the county increase five-or ten-fold Pay. has been in use about eight months, we him enthusiastic about pushing \^ ayne feeds.
almost overnight. can say that the results to date have been far .\lso. since he is partly responsible for the
New training centers purchasing bring new beyond our expectations. I do not believe we farmers seeing a film which is helpful to him.
power of three types into the surrounding com- have ever offered a sales help to our men that the dealer benefits by the good will so created.
munities: has met with more universal approval than this Thirdly, the film should benefit our own sales
There is first of all the payroll which the program. \^ e now have 54 projectors in use. representatives. This it does by giving the rep-
draftees spend while off duty. A private in the all of which were paid for by the salesmen out resentative a better understanding of the organ-
.i^rmy receives a base pay of $21 a month during of their own pockets. ized selling story of \^ ayne products and thus
plete series of basic lessons in the science and The Pilot Training Kit-set is the direct result
rules of Hying and the mechanics of the air- of a series of conferences between members of
plane has just made its appearance. Years of the producer's organization, flight operators,
skill gained through cooperation with industry and college Civilian Pilot Training Program
in conducting visual technical training classes coordinators. These men. entrusted with the
for adults have been applied to the pilot train-
task of training flyers, felt that a visual course
ing problem with great advantage to .America's
would make a contribution to pilot training.
national defense program.
This new Pilot Training Kit-set of 24 educa- At the time these conferences were concluded,
tional produced by the Jam Handy
slidefilms. the text books and the instruction program of
Organization, is expected to step up materially the Civilian Pilot Training Service of the Civil
the pace of ground school instruction and aid .Aeronautics .Administration were being revised.
in overcoming the nation's shortage of civil The men who were planning and writing the
pilots. new program cooperated to the extent of giving
Not only is the pilot's film course here for
the writers of the slidefilm course access to the
the duration, but. the crisis over, it will con-
notes, outlines, and galley proofs of the new
tinue to create more and yet more private pilots
Civilian Pilot Training Program ground school
for the auspicious days of peace to follow, when
course. They also gave constructive help and
the airplane is expected to be almost as com-
suggestions in the treatment and planning of the
mon as the automobile now is.
material that went into the slidefilms.
The new Pilot Plan is the first
Training
step-by-step pictorial explanation that has been
W ith the new CPTP course as foundation and
source material, the slidefilm training subjects
made of the subjects making up a ground school
were written and produced. The slidefilm writers"
curriculum. Each one of its 24 educational
task was to give picturized or diagrammatic
slidefilms deals with a different aeronautical
topic. In these slidefilms — or strips of still form to all information essential to pilot train-
pictures with explanatory comments in type ing that would lend itself to visual presentation.
(OVER)
I
• •••••***
i
^xVSV
\^ 'v\^m
A Film Training Course Based on the Official
Ground School Material of the Civilian Pilot i
History of flight and early attempts leading The development of aviation from the World ( Continued from the previous page) a pilot needs to know about his air-
to the first successful flight. War to the present. plane, the air in which it flies, and
These writers did research work
the ground over which it travels.
on everything available in the fields
They contain the bulk of the neces-
of aerodynamics, meteorology, navi-
sary knowledge on civil air regu-
gation, and aviation history, in or-
and meteorology"
lations, navigation,
der to give additional
and background to their course.
authority
— the subjects on which a private
pilot must pass a written examina-
For visual presentation, they
tion. The course also covers air-
worked out new ways of showing aerodynamics,
craft engines, in-
what happens when air flows over
struments, and parachutes, sub-
a wing, of illustrating the effect
jects all pilots must understand,
of the various forces acting on an
but upon which a private pilot i?
airplane, and they developed a new
not usually examined.
Need for centralized regulations. Types. Responsibility of the pilot, his ratings and simplified technique for teaching.
classes and limitations of aircraft certificates. limitations.
The pictures give a graphic illus-
Aeronautical engineers, meteorol- tration of problems as ho»
such
ogists, flight instructors, and pilots lift is created, what makes an air-
with a background of specialization plane stable, what is meant by
in visual training supervised the de- power loading and wing loading.
velopment of the new course in the They explain magnetic variation.
Detroit studios. Members of the They show^ the inner workings of
Civilian Pilot Training Service flight instruments. They teach the
helped to check the scripts as they principles of carburetion and en-
were written. gine operation. They set forth the
Finally, the completed slidefilms new radio procedure at control air-
were submitted for approval at ports. They give a pilot's eye view
Washington, and for more than two of aerial traffic and show weather
General air traffic. Right of way. Minimum The use of radio and other means of con-
weeks experts of the Civilian Pilot in the making.
altiludes for flight. Weather minimums. trolling the flow of traffic around airports.
TrainingService .studied andchecked These pictures are projected on
the films. Their revisions were in- a screen as the instructor reads
corporated in the completed work. aloud from the films, calls attention
.Authority was given to describe the to important details and elaborates
pictures as "a film training course ujjon anv points he wishes. The
based on the official ground school slidefilms are not aimed to replace
material of the Civilian Pilot Train- the instructor, but rather to accel-
ing Program and checked and aji- erate the pace at which the average
proved by the Civilian Pilot Train- class can absorb the informalion. By
ing Service of the Civil .Aeronautics virtue of the clarity and attention-
.Administration." compelling qualities of the film
ucation. Lake Forest College. Pur- them 11 hours! Professor Phillips this visual aid will either greatly
due University. Estherville Junior commented. "T am not inclined in reduce the time necessary to cover
College. Hutchinson Junior College. general to use the word 'perfect" the subjects in the Private Pilot"s
Sunflower Junior College. Drury but I might be used here
believe it Ground Course or greatly increase
College. California Institute of to describe a job that I do not be- the amount of important informa-
Technology. University of yom- \^ lieve could be better done." tion absorbed by the student in the
ing. Western Union College. San C. \^ Grimes. CPTP coordinator
. conventional time."'
Mateo Junior College. Agricultural at the "Land 0' Lakes Flying Ser-
Enlistment of educational slide-
and Mechanical College of Texas. vice." Ponliac. Michigan, says he
films in the service of the prepared-
Central State Teachers College. would not now attempt to conduct
nessprogram was made by the Jam
Miami University (Oxford. Ohio). a ground school course without the
Handy Organization soon after the
University of California. Naval Air use of the films. ''This method of
advent of the national defense crisis.
Stations (Pensacola. Jacksonville presentation by the use of pictures.""
A mechanics' training course was
and Corpus Christi Naval Air said Mr. Grimes, "seems to hold
I
ifERFORmnn
Static and dynamic stability. Lateral, lonqi- Effects of power loading, wing loading. Load Principles of carburetion. Carburetors, Principles of ignition. Ignition timing plus
tudinal and directional stability. factor control. Structure for dynamic loads. injection. Fuel feed systems. the lubrication system.
Check points, cotters, keys, safety wires. Principles of four stroke cycle internal corn- Principles of operation. What to look for. Construction, care end uie.
Checking the airplane tor safe operation. bullion engine. Cylinder, piston, crankshaft.
Clouds. Storms. Basic forecasting. The The face of the earth. Maps and charts. Principles of operation. Corrections and use. Practical examples of navigation problems
weather map. Weather reports. The impor- Pilotage and how to solve them. Review of formulas.
tance of weather to the pilot.
is being used by all manner of or- ing both in the United Slates and
ganizations and institutions whose Canada. The Canadian army. too.
job it is to train the mechanics is finding it valuable for the train-
.\. Scares,
of the Brobuck creative
with the collaboration of Al
Sales
ager of Remington Rand. Inc.
Promotion Man-
The
namic report of the development film was narrated by Lowell
of relations between a great indust- Thomas.
rial organization and the nation's
,
Pilmosounds Equipped
with Stabilizer
from Hell ii How-
Just rerrived
ell isannouncement of a new
ihe
device which is .said to eliminate
completely all audible trace of
sound "flutter."
homes. .All sizes of this Model Ij "I-solalion." says Bi>H. "i> the
Screen have been reduced in price. answer. With the osci Malory sta-
The saving is particularly notice- bilizer we have completely iscdated
able in the larger sizes. The 39" x the stop-and-go film movi menl
.52" size, for example, is now only from the sound drum. Thus no
SI 1.50. The 22" x 32" now only
is variations in film speed ever reach
$6.00: the 30" x 40" now 87.50; the scanning beam, where the sound
the 40" x 40". 89.00: the 52" x 52". is taken oil the film, and llutler'
New Record Carrying Case
813. .50. Slightly higlier on Pacific
I
is eliminated."
Made of plywood, a new record Coast. \ new size 84" x 34" has The announcement goes on
I
to ex-
carrying case is conservatively cov- also been added. plain that as the film leaves the
ered in blacic leatherette with melal
New Low Challe.ncer Prices usual second sprocket, it passes
corners to absorb shocks. Has a
through the new oscillatory stabil-
strong leather handle. nietal Da-Lite's convenient tripod
izer, where any remaining irreg-
catches, soft felt lining, valanced screen, consisting of glass beaded
ularities in film flow, no matter how
edge for protection against dust surface, spring-roller-mounted in a
minute, are first reduced to a still
and moisture and affords room for metal case to which a tripod is piv-
lower degree and are then complete-
all the transcriptions needed as well otallv and permanently attached,
ly absorbed from the film flo\> by
as room for all the films carried. also will have reduced prices on 7
an oscillatory movement operating
A small screen is also contained. of its 12 sizes. The popular 39" x
52" size is now only 820.00. on the principle that opposing
A new feature prevents disc warp-
forces that are equal, cancel each
page, one or a dozen discs can be (Slightly higher on Pacific Coast.)
other. Thus, it is claimed, only a
held perfectly flat against a broad
constant, even flow of film can reach
surface. This new' case is supplied
the sound drum and the scanning
by Radiad Service, the selling
beam. B&H claim that in this man-
price of this item is 87.50. and if
ner, the cause of sound "flutter"' is
screen is supplied. SIO.OO.
killed at the source, and that Filmo-
At a time when the prices of so for producing a series of training films for use in the ^ ork announces for the first time
I
many items of photographic equip- National Defense Program. a series of major company cartoons
ment are being raised. Da-Lite The Government and private industry are keenly in glorious Technicolor. The fol-
alive to the value of visual aids in vocational training lowing subjects are now available
Screen Company. Chicago, an-
nounces important reductions in and promoting better public relations.
in Motion for immediate long term lea.se:
pictures and slide films are doing their part in build- Trolley .4hoy. Bold King Cole. i\ep-
the prices of many sizes of Da-Lite
ing the Arsenal of Democracy. lune's Nonsense. .Molly .Moo Cow
Prices Reduced on Model B"s unil the Indians. It's a Creek Life.
Da-Lite's popular hanging screen
which consists of a glass beaded LOUCKS & NORLING STUDIOS New Bell & Howell Branch
fabric, spring-roller-mounted in a Filling the gap between Holly-
245 West 55th Street - New Yoik City
metal case, is largely used in class- wood and Seattle. Bell S Howell
rooms and lecture rooms in schools Tel. COlumbus 5-6974 has opened a third west coast branch
and universities and clubs and in — of the Filmosound library in San
game and projection rooms in Francisco, at Photo ii Sound. Inc
(Above) Director Joseph Rothman talks over a scene with two charming members of the cast of Texaco's "A New Slant" and (right! a typical scene from same picture.
9 Following an intensive period of research three years ago. encom- room. and. by the consistent use of outside selling, going right to the
passing a personalized survey of its dealers, the Texas Company em- consumer's home. A A'eic Slant, this year's film, dramatizes the problem
harked on a planned program of motion picture sales promotion of selling the customer once he is in the station.
designed to educate Texaco dealers in the best methods of making their So the plan has thus far answered three prime problems of the
franchises profitahle. This film program was not something ""cooked dealers: ill \^'hy should I be a Texaco dealer? (21 How can I get
up" in the sales promotion offices of the Texas Company, nor in the new customers into the station"? and (3l How can I do a better selling
creative department of Caravel Films, producers of job on the customers once they are there"? In the
the series; rather, it was the result of Texaco and future, other points will be dramatized in accord-
Caravel men going out in the field and talking to ance with the effective steps of the service station
Texaco dealers, finding out what
were, and how they were meeting them.
their problems
Thus the
A PLANNED operation plan.
Attendance at the Texaco dealer meetings has
resultant motion
the more than
picture series
45.1)00
is
and they are creating the answers. GETS RESULTS ceptance of the motion picture presentation by
Instead of attempting to the whole story in Texaco dealers. There is a psychological angle to
FOR TEXACO
tell
one picture, the Texas films only strive to solve one this acceptance which influences production of each
group of sales problems at a time. In the first film. vear's film. The first year's picture sugared the
Surprise I'urty. screened at the spring sales meet- sales message with a good deal of entertainment,
ings of 19.W. Texaco showed to the dealers the benefits of their fran- enough to insure acceptance of the film on that one point alone; the
chises and presented a tested and proved plan of profitable service two succeeding films have used less entertainment, thus going on the
station operation. The second picture, last years Coin' Places, attacked premise that once you have gained the audience's confidence it is not as
just one general problem —how to get new customers into the station necessary to make use of quite as much extraneous entertainment, or to
by pointing out the attraction of a freshly painted station, clean rest as elaboratelv sugar-coat each sales problem. However, this does not
(OVER)
Remington. Rand's "A Million Dollars Day " A new Dow Chemical
Fred Allen is featured in a Texaco short. Scene from United W/allpaper's new feature. a film for dry. cleaners.
.Appearing as Ray Barnett. the than ever, in every way. and bv
dealer in the picture, is Ted New- every means he can. This year he
ton, well known actor who starred will try to make all Texaco adver-
on Broadway in "Dead End". Kilty, tising mean him, personally, in his
his wife, is played by Doris Nolan, neighborhood.
who has been frequently seen in Then the dealer visits the Fred
Hollywood productions. The picture .Allen radio show where he tells
was directed by Jo.seph Rothman. .Allen that as far as his neighbor-
hood is concerned the .Allen show is
Other Films .Are Used
really working just for him. This
Appearing on the same program film takes the dealer behind the
with A .\ew Slant at this year's scenes of the Texas Company's ad-
meetings is another film. Texaco vertising and teaches him how he
Defense News, telling the dealers may make profitable use of it in
about the advertising and sales pro- his neighborhood.
motion plans scheduled for the com- -A special plan of follow-up in
ing season. Harlan Briggs is seen as the form of direct mail addressed to
a Texaco dealer who has visited the all dealers who attended the
the
Company's advertising department series ofmeetings has been designed.
and is telling the ""other fel- There are four pieces, each one
"A NEW
SLANT" is the key to a station operator's start to success in this latest lows" just what the Company is identical with the four letters that
sound motion picture addition to the Texaco dealer education series produced by planning to do for them. The mag-
Caravel Films. Inc., as part of this sponsor's well-planned training program. Ray sent back to his brother \^'alt.
azine and billboard ads are shown describing the new selling tips
her back home, but Ray is sure that Technicolor sequence together
A PLANNED PROGRAM this is his big chance and deter-
in a
with all the dealer aids and sales
which he had discovered. Thus,
two objectives are accomplished:
I Continued from the previous page i
mines to stay in Springfield until promotion items. The dealer des- first, the dealer is reminded of the
mean that the latter two films are in he can dispose of his share of the cribes why each ad was selected and four major selling plans covered
any «ay lacking in well-developed station. In the meantime he gets how it will appear. He also in- in the picture, and second, the
plot structure. a job at a local Texaco station in dicates that this year, on account of effect and life of the picture is
A .\etc Slant, latest in the series, Springfield to tide them over until greatly expanded industrial activity, thereby extended by this reminder
successfully adapts the plot struc- the big job comes through. he is going after more new business method over the next four months.
ture to the attitude of the dealer. Ray Learns How It's Done
Ray Barnett and his brother are the
owners of a small Texaco station
Ray finds things considerably dif-
ferent at the station in Springfield.
BUYMANSHIP
• A memora.ndlm
AIDS DEFENSE
from Burr
which is not too successful. \es. He is a little contemptuous of the planned spending. \^ e can teach
they have a good steady clientele, Blackburn. Director of Research for that a planned use of resources
pains the local operator goes to in
but the sales are for small amounts. the Household Finance Corporation, lime and effort as well as money
providing complete service for his I t
Ray is pretty downhearted about ably sums up the role which con- always will bring greater results
customers. Ray is really not con-
the situation: can't see his way into sumer education must play in na- than haphazard spending. \^ e can
vinced, himself, but just in case
'making good". One day. when an there might be something to
tional defense. Households own teach people to make a simple finan-
it. he
old school pal of his shows up in contribution through its authorita- cial plan, taking into consideration
sends post cards home to his
a big car and an expensively be- tive and helpful Buymanship series, past, present and future obligations.
brother suggesting little tips that
furred wife, it brings to Ray the might help in increasing sales like — in motion pictures, slidefilms and
printed literature, is again in the
They can be guided by whatever
scientific standards we now have
realization that his friend has seem- asking if the customer wants his
ed to have far out-stepped him in news with the current release of plus their own experience and
lank filled up and telling him why
material wealth, so when his friend Managing Family Income and If hat thoughtful judgment. can show \^ e
it would be to the customer's inter-
offers him a chance to "get in' on Shall I If ear. two excellent sound them how such a plan can be re-
est to keep it full, checking fan
a big deal Ray begins to think pictures. Mr. Blackburn writes: adjusted to meet emergencies and
it
belts, getting the car away from
over seriously. '".As we look at the role of con- changing circumstances.
the island and over to the air pump
sumer education we
Taking the Easy Way — thus increasing the opportunity
that it
in defense,
necessary to go back to
is
feel
gard
""The whole point of view in
to buymanship is changing
re-
knows. To excuse his absence for these tips into action, and it proves
that the.se .sensible sales ideas are
the 'vacation'. Ray tells his brother
really working.
that he is going away to pick up
some tips on other Texaco stations Ox THE \^'ay to Success
— to see why other stations are pick- Back in Springfield Kitty is con-
ing up four and five dollar 'lube' vinced that Ray's friend is a four-
jobs while Ray and his brother av- flusher,and with the cooperation of
erage little more than a dollar. Of her brother she traps him and re-
course, this is a subterfuge, because covers the savings which Ray had
Ray really has his eye on the quick invested in the get-rich-quick
and easy money he can make in his scheme.
friend's company. .As the picture closes. Ray tells
^^^len they arrive in Springfield. his brother that was a darn good
it
Ray calls on his friend and is idea that he got away he came back
;
made an offer of a good job provid- lo his station with a new slant, con-
ing he can put up some money. vinced that he has a very good
Kitty is very suspicious about the chance of 'making good' after all.
whole thing and urges Ray to take in the service station business.
Andrew Bella and Frank Bennett, all to any high school boy or girl
the showing of the Ford Good Driv- lowing showings of the film.
TO SAVE YOUTHFUL LIVES the Ford out-of-town police chiefs and safety
Good-Drivers' League carries on the who attended and a view of the
officials
theme of its film "The Parade of Cham- student throng. (Left to right at bot-
pions" with school demonstrations of tom) LyIe Jones (Castle Films), High
which this Greenwich <Conn.) High School Principal Andrew Bella. Officer
School show arranged by Lyie Jones of James Healy (safety investigator).
Castle Films is outstanding. (Left, Capt. John Gleeson, and Frank Bennett,
above) Student Jack Lally receives the school's safety instructor. Other
award for good driving from Mayor scenes are typical of this and similar
William Peck of Greenwich: (below) demonstration.
CATERPILLAR FILMS SHOW DEFENSE ROLE
• Caterpillar tractor company Oimpany turned to sound-on-film
numbered among the pioneer which has been used continuously
is
FOURTEEN RECENT CATERPILLAR MOVIES
users of commercial motion pic- since it was first adopted almost
tures and its selling program on
The F.\r Cor.ners —a new for- Old Timers —a film featuring
ten years ago.
eign picture with sequences Diesel tractors, Diesel engines
the screen continues unabated. Practically all of the pictures
from Canada, Sweden, Es- and Diesel-powered road ma-
tonia, Africa, New
Zealand, chines that have operated in use off screen narration, with music
Motion pictures were first em-
Mexico and Hawaii. A gen- excess of 10,000 hours. and sound effects to add interest
ployed by the Company to demon-
strate the ability of its machines
eral interest showing
film Your Neighbor's Diesel —a and variety to the sound track. They
tractors, road machinery and color picture setting forth the are in no sense Hollywood produc-
to solve many kinds of difficult
Diesel engines on a wide va- record made by a D2 Tractor tions. They are simply demonstra-
military hauling problems. This riety of jobs abroad. on the grain, fruit and live- tions of what the machines will do
was back in the days of ^ orld
Forw.ard March — an earthmov- stock farm of a tyjiical Diesel on many types of work.
\^'ar I. Later movies were used
ing film devoted primarily to tractor owner —
Ernest Hal-
to record many of the outstanding large jobs and large tractors blieb ofMcNabb, Illinois. Films Increase \^'ith Products
feats of these performed
tractors and the latest equipment such Behind the Scenes With .As the list of products has ex-
for the .'Mlied governments from as bulldozers, scrapers, rip- —
Quality a trip through the panded the need for movies has
1914 on to the end of the war. pers, trailers, tampers, etc., factory showing production increased. For many years track-
Contrary to popular belief these used on such projects. and inspection of tractors, type tractors were almost the only
were hauling feats and not the From Bank to Bank a color— road
engines.
machinery
A
and
2-reel subject.
Diesel products. In 1927 a complete line
spectacular deeds of tanks: for this film devoted entirely to the of road machinery was added. In
Company made and not
tractors three sizes of Motor Graders Ten Years After —a one-reel 1931 "'Caterpillar" announced its
tanks for the Allied armies. The and the work they do on road film devoted to the operating
first Diesel tractor. A year later
construction, maintenance, oil stories of the first twenty-
tank was developed by the Engin- came a power units
line of Diesel
mix and snow removal. five Diesel tractors which left
eers Corps of the British .\rmy and which has been followed by marine
the factory in 19.31 and early
practically all of these early jug- All the Way With Oil — a
1932. Twenty-four of these engines. Diesel electric sets and au-
gernauts were manufactured in picture portraying the part tomotive engines in rapid succes-
first Dieselsare still going
England. "Caterpillar" track-type trac-
after nearly ten years of sion.
engines and road
tors, Diesel
hard work.
World 'War Showed Ad\antaces Each one of these new lines has
machinery play in the pe-
But wartime movies of
those troleum industry from the
Ten Ways to Win —an agri- opened up new markets and has
cultural film which sets forth called for new pictures to show how
twenty-five ago proved the
years time a new field is explored,
the advantages of track-type the machines serve those markets.
advantages of the motion picture through the drilling, slush pit
tractors in solving ten farm In recent months when national de-
A demonstra- construction, pumping, well
as a selling tool. operating problems such as
servicing, transportation, road fense has been uppermost in every
tion held in Texas could be re- soft soils, hills, big loads,
building, pipe line construc- mind, pictures have played a pri-
staged in the office of the \^ ar De- straight rows, belt and power
tion and pipe pumping
line marv part in showing how the com-
partment Washington or London
in take-off jobs, etc.
until the gasoline is pumped pany's products are serving many
within a matter of days. Busy of-
into the motorist's fuel tank Headliners —a
newsreel type
phases of the defense program. The
ficials would not have to leave their with electricity generated by of picture devoted to unusual
tractors are. of course, resuming
chairs to see with their own eyes a Diesel Electric Set. and spectacular jobs of "Cat-
erpillar" products. their familiar role of hauling guns.
the results of tests in swamps, for-
ests, deserts or mountains. In short.
Inside Information —
an ex- Built to Take It —a picture caissons, material and supplies. But
planation of "Caterpillar" they are doing farmore than that.
movies multiplied the results of devoted entirely to engines
Diesel engine operation by with special emphasis on Thev are doing hundreds of road-
every demonstration, they speeded
means of animated drawings. Diesel Marine Engines and building and earthmoving jobs for
up sales and reduced the cost of Also the story of patented Diesel Electric Sets, with a cantonments, barracks and ordinance
selling. So they became a perma- cop])er bellows seals, air
sequence on Diesel truck en- plants. They are building scores
nent part of the advertising pro- cleaners and fuel tank caps. gines. of new airports, helping with the
gram of Caterpillar back in
days of the first Vi orld W ar.
the
More Power to You —a Diesel —
Dixie Logging a one-reel film enlargement of hundreds of factor-
engine picture showing in- on logging in the south-east ies, burying thousands of miles of
Of course, the first pictures were
stallations in office buildings, showing the latest type equip-
telephone cable, building military
silent and they remained so until hotels, telephone companies, ment for handling pine
roads, speeding railroad construc-
the late '20's when sound came to airports, filling stations, fac- stumps for naval stores, and
tion, augmenting the lumber sup-
the screen. Then the 'Caterpillar" tories, switching locomotives, pine pulpwood for paper
ply, serving mines, mills and fac-
films found a voice in the form of gold washers, mines, excava- mills, as well as various
kinds of south-eastern timber tories: and last but far from least
disc recordings synchronized with tors, work boats, rock crush-
ers, sawmills, etc. for lumber. continuing their year in and year
the picture.This type of sound was
used for three years and then the t Please turn to page 37)
[281
Busi-NEss Screen
ON LOCATION :"%e^e"
by Wif/fom %\ecier, Moffon Picture %iaff, J. Walter Thompson Co.
is paradise as compared to these construction the crew proceeded, co.viPANY. .Akron. Ohio, has tm sound motion picture projector.
and other conditions encountered with equipment packed in expedi- barked on what is generally con- which is sold to dealers, along with
in filming Pipeline, the camera rec- tion wade through sev-
fashion, to sidered one of its most extensive .several pictures on Firestone prod-
ord of the construction of Shell eral miles of liip-deep snow and commercial motion picture pro- ucts. The dealer sets the projector
Oil Company's underground ar- icy swamps. grams in recent years. up on a counter in the store, as a
tery for oilbetween Fall River and miniature motion picture depart-
Beating the Thermometer The program divides into two
Waltham. Massachusetts. Acting as ment, and invites the customer to
It was a tough job to get cam- phases: first, motion pictures for
Thompson supervisor on the loca- see a movie show without charge.
eras, and in some cases recording the dealer trade: and. second, mo-
tion shooting I gained on this as- The customer is then shown a short
apparatus operating efficiently in tion pictures for the public, de-
signment a much greater respect motion picture demonstrating the
weather that marooned even four- signed to help Firestone tire deal-
for Admiral Byrd. advantages of the particular prod-
ton Die.sel tractors sent to extract ers sell Firestone products to their
uct in which the salesman is trying
The Perils of Loc\tion other stranded and frozen excavat- customers and prospects. The pro-
to interest him. An exact episode
one of the largest under-
.As ing equipment. good example of
.A ducer was Brobuck. Inc.
of this nature shown in the fea-
is
ground petroleum lines in the East, operating faced by the
difficulties This Spring, for the first time.
ture production. If ere On Our
and the first in the Boston area. production group was the occasion the entire Firestone Spring Dealer
If ay. in which the salesman uses
this project has attracted wide pub- when the camera and crew were Meeting program was put into
the movie projector to help sell
lic attention to its significance to high out on the mast of a welding sound motion pictures. Firestone's
a set of Firestone Life Protectors.
national defense. Pipelines are barge in the middle of the .\ssonent philosophy in embarking upon this
The picture then dissolves to full
numerous throughout the Middle River. Vi ith only one opportunity enterprise is based on the fact that
screen and the complete Life Pro-
West and Far W est. but the reason to photograph this operation of thou.sands of dealers in little com-
tector film is shown, just as it is
for their infreipience in the East layii^g and welding a pipe across munities all over the country are
seen by the customer on the pro-
is easily understood by the pro- a mile-wide river, the crew had to thus able to attend Firestone meet-
jector in the store. .At the end of
duction group who accompanied stick on the job during a 40 mile ings. By putting the program in
the short, the film dissolves back
the construction crew and machin- per hour blizzard most of the day motion picture form, comprehensive
to the group in the store.
ery through 59 miles of rugged ter- to complete their shots. \^ ith the dealer meetings can easily and eco-
temperature at 10 below zero, the
The screen play vvas written by
rain in dead of winter. To
the nomically be taken to every tire
camera lubrication rapidly froze, Lyne S. Metcalfe, co-author of the
break through New England's tim- dealer, no matter how small the
but a gasoline flush did the trick, book. ""How to Use Talking Pic-
ber, granite rock, and numerous community in which he lives.
and photographing proceeded tures in Business." who is now New
marshes in the middle of summer The backbone of the 1941 Spring
through the day at half hour in- ^ ork manager of Brobuck. The
would be enough to discourage any meetings which are now being held
tervals. Every other half hour was film was produced in Hollywood
enterprise, but to crack through 59 is a seven-reel feature production,
spent thawing stitT hands and frost- under the personal supervision of
miles with a four foot trench dur- entitled ff'e're On Our If ay. This
bitten faces around the barge's \^illiam .Alley. Executive Vice-
ing sub-zero \\eather was unheard is a story type production, full of
steam boiler. President and Production Super-
of in that neck of the woods. human interest and heart appeal and
visor of Brobuck.
It was at the height of this oper- I I'lmsc lurn to page '^iS I
provides a full hour's entertain-
.Also as part of the Spring Pro-
ment. a strong selling story
It tells
SHOOTING SHELL'S -PIPELINE" rates as th. year's toughest location assign-
gram. Brobuck produced a one-reel
ment as the film itself will testify for the camera crew who braved the 59 mile on the advantages to even the small-
mid-winter trek through the bleak New England hills. short, featuring .Mr. L. R. Jackson.
est tire dealer of the Firestone Com- \ ice- President Charge of Sales
in
plete Business Franchi.'^e. but it puts
for The Firestone Tire & Rubber
across its selling points in a subtle
(Company, in which Mr. Jackson
and effective way.
outlines 1941 Firestone .sales, adver
Cleverly worked into the contin- tising. and merchandising plans.
uity of the main feature is a one- Reports from the field are highly
reel short subject, entitled How the enlhusiaslic. Dealers are (locking
Firestone Life ProtecJor Protects to Firestone meetings in unprece-
y our Life and Saves } ou .\loneY. dented number.*, and invitations to
This was made primarily for con- showings had to be reprinted three
sumer showings, but its first an- limes in the first month. Firestone
nouncement to the trade comes when executives are convinced that sound
it is shown as an integral part of motion pictures provide them with
the main feature production at the a highly effective type of meeting,
dealer meetings. and Firestone dealers report that
This short subject is part of the sales are made in three cases out
Firestone 1941 Promotion Program of five when the customer is shown
for their dealers. The motion pic- one of the consumer movies.
(Above) These scenes are typical of Firestone's "We're On Our Way.*'
story. The film was designed for \^'hen it can be released for public
mated character, Solvent Sam, who • Another in the noteworthy use during the first third of the consumption, it will be shown in
knows all the answers, gives voice series of theatre travel shorts pro-
minute period which com-
forty-five department stores, and later to
to three things the dry cleaner duced by Emerson Yorke is High-
pany representatives are permitted women's clubs, home economics
should do in order to get the pay ways of New England, subtitled '"A
devote to their products at regu- and parent-teacher groups.
dirt out of his claim modernize — Northern Tour."' In his usual en-
to
lar spring meetings conducted na- The enthusiastic interest created
his business methods, teach sales- tertaining style, the producer takes
tionally by wallpaper
paint and by the picture among the trade has
manship to his employees, and use the audience on a scenic tour of the
dealers. Incidentally, such meet- been of help in the promotion of an
a definite advertising campaign. New Hampshire and Vermont hills
ings are attended largely by decora- advertising and point of sale pro-
After a detailed analysis is made and historic landmarks. A selection
tors and paperhangers, whom motion kit sold by the company.
of the way which these objec-
in of scenes worthy of gallery exhibi-
tives may be accomplished, the tion will be presented in next UNITED WALLPAPER FACTORIES, Inc., blaze a new trail in sound motion pic-
ture selling in a 17-minute film addressed to jobbers, dealers, paperhangers and
picture touches on the aid that can month's travel America section. the ultimate consumer. Produced by Chicago Film Laboratory. Inc.
4
I
%^
!^*^**-
y/f/H^Ui^--
For finer, clearer sound, , . more evenly. It reproduces sound with tone
that's full, clear, —
and natural at<^//v volume.
even light distribution on screen
In addition, operation of the RCA 16
. . . greater operating simplicity mm. Sound Film Projector is simplicity
rewound by
— here's your projector! itself.
motor
All size reels are quickly
— cleaning and adjusting are simple.
Threading may be quickly and easily accom-
WHEN
goes
the motion
something
industry
big
for
picture
in a great plished because threading line is cast right
And on the projection block.
way — you knoif it's good. // has Ui he!
over 6,000 American theatres use RCA For these reasons —and because so it's
RCA
Send complete information regarding
k! 16 mm. Sound Film Projector.
Vi 16 mm. Sound Rim Projector
COMMERCIAL SOUND DIVISION RCA Manufacturinc Co., Inc.,
• Name
Camd«n, N. I. • A Sarvice of tha Radio Corporation of America
(!ompany_
.\ddress
City _Statc_
^
VISUAL DISPLAYS
CHICAGO TRAVEL SHOW FEATURES FORTY
FILMS AS PRIMARY VISITOR ATTRACTION
(Left) Assn. of American Railroads features automatic
slidefilm projection.
• The increasing use of motion mm. Kodachrome as this size lends from 150 people up. The films are Treasurer,
Samuel Goldstein
pictures to sell travel was demon- itself best toshowings before clubs also used in the offices of travel Secretary. H. T.
Edwards
strated at the recent Travel Exposi- and schools. The films are widely companies to show interested pros- Directors. Benjamin O. Jen-
tion sponsored by The Chicago used by the travel industry and are pects the places they will visit on
nings. Horace Jones, Russell
Daily Neiis at the Stevens hotel in usually loaned free of charge to their vacations and are often eflfec-
C. Roshon
Chicago. In a special Exposition clubs and other organizations in- tive in closing sales. At the Daily Bertram Willoughby was elected
Theater adjoining the exhibit hall. terested jn arranging travel pro- Neu-s Travel Show more than 40 Honorary President by acclamation.
travel motion pictures were shown grams. Many of the companies different films were shown, cover-
for approximately eight hours a which have produced films send ing a wide variety of subjects, and
day during the five days of the portable projectors and an operator attracting a crowd at all times in BUYMANSHIP & DEFENSE: IJ
exposition. with the film to present the pro- the special theatre set up. {Continued from page 26)
It was a good many years ago gram if the group ranges in size In the Grand Ballroom, which from the purely selfish objective of
that transportation companies, slate seats Daily News Travel
3,500, getting the most for our money to
touristbureaus and other travel or- Club members saw motion pictures a consideration of the effect of our
ganizations began making motion produced for the Union Pacific purchases on the whole social
pictures to interest the public in Railroad {Rainbow Canyons of the economy. \^ e wish to refrain from
vacations. The first pictures pro- West). Denver & Rio Grande \^'est- a rush to buy. the hysteria of hoard-
duced were rather amateurish in ern Railroad Rails to Rainbow's
\
ing which will increase scarcity and
qualitv and overlv commercial, but End Greyhound
I
. Lines This ( send prices sky-rocketing. This will
the past three years has seen a Amazing America K Moore-McCor- not only bring added hardship to
steady improvement in the quality mack Lines {Incredible Rio). Illi- those least able to bear it. the fami-
of these travel films. This year's nois Central System {Mexico), and lies with the lowest incomes, but
product in nearly every case shows A "CLOSEUP" OF AMERICAN RAIL- theCommonwealth of Pennsvlvania
ROADS' exhibit showing the miniature also will react upon us all by in-
that expert professional talent is theatre glimpsed at left in the picture {Travelcade in Pennsylvania) Sev-
above. A short silent slidefilm is shown
.
creasing the speed and extent of in-
used and the films are almost in- continuously on the S.V.E. automatic eral travel shorts made by the large flation.
Picturol equipment pictured below.
variably interesting, beautiful and movie companies were also shown "X^ e need to teach, also, that in
concentrate on the attractions of at these programs. many instances substitutes will be
various sections of the country offered for the materials to which
while they minimize the commercial we are accustomed. Consumers
sales talk for railroad, air line or ANTFA ELECTS OFFICERS would like to be told about those
whatever institution is producing The Allied Non-Theatrical Film substitutes, not so that they can re-
the film. Association held fuse to accept them but so they can
its .Annual Con-
Most of the films are now in vention on April 18th and 19th. at know what they are getting and
sound and color and many of them the Hotel Astor in New York City. compare prices intelligently. In
employ expert commentators such The first evenings meeting was many instances the substitutes will
as Alois Havrilla. Lowell Thomas devoted to discussions as fol- be cheaper. Consumers would like
and other well-known professionals, lows: libraries and their problems; to know just how the substitution
^hile a few are projected in the legislation; equipment sales: distri- affects durability and satisfactory
35 mm. size, the majority are in 16 S.V.E. •AUTOMATIC" IN ACTION:
working long hours on cross-country
its bution and projector servicing: and performance. In other cases sub-
tour of rail terminals and travel shows,
this automatic slidefilm unit is doing a making the most of your product. stitutions will be new synthetic ma-
consistently trouble-free Job.
Note of Correction: Credit is The second day's session began at terials suggested to replace ingredi-
2 o'clock and was devoted to the ents not easily obtainable under
due the IvEL Corporation THE CHICAGO DAILY NEWS TRAV-
EL SHOW featured these exhibits (left) election of the following officers: war conditions. The modern con-
for construction of the unusual TWA's novel theatre entrance: (center)
"Mexico" in color on a Filmosound pro- President, Vi'. K. Hedwig sumer will wish to make use of
Socony- Vacuum exhibit featured jectorand (right) the Denver &. Rio
Grande's tiny theatre also featured a Vice-Presidents. Thos. J. Bran- these wherever possible to lessen the
on page 24 of our last issue. Filmosound unit and color motion
pictures. don and Harry A. Kapit disastrous effects of scarcitv."
wmm ^
DESIGNERS
BUILDERS
SALES PROGRAM \
EQUIPMENT
STAGE EQUIPMENT
Stagettes
No more heavy, bulky "luggage" to dampen your salesman or Stage Fronts
customer enthusiasm —to rob your motion pictures or slidefilms Traveler Tracks
Drapes
of their usefulness and effectiveness. No more embarrassing delays
Turntables
while screens are —
made ready for a showing no wasted time in Switchboards
di'smantling. —
Up in a jiffy, down as quickly ready for the next
showing. Simple as 1-2-3!
PROJECTION EQUIPMENT
Movie Trucks
"Compact" models, seven convenient sizes up to and including 35mm Units
9' X 12', are carried in a handsome leatherette covered plywood 16mm Units
Slide Film Units
case not over 45" long.
High Powered Slide Units
Translucent Screens for rear projection are available in the smaller Stereoscopic Units
tremely low priced roller type screen, 30" x 40". It hangs on a wall Voltage indicators
Carrying Cases and Trunks
or stands on a table.
Write for Descriptive Folder 41.-/ You are invited to consult with us — no
obligation, of course —on equipment for
INC
still negatives
Bm.HOWEUCO
was elected secretary
and treasurer of the
California and Pacific Coast —
130 W 46lh St Chitago Corporation and presi-
New York C.ly 7'* No L» Bre.
Hollywood dent of its educational ALLIED FILM EXHIBITORS, Inc.
subsidiary. DeForest's 672 South Lafayette Park Place Los Angeles, Cal.
Training, Inc. EXHIBITOHS OP 16MM. INDUSTBIAIi AND
The new chief exe-
WILLIAM C. DeVRY PUBLIC Bi:i.ATIOirs FIIiMS.
PRODUCER DIRECTORY cutive of the three-decade old projector manu- 56 exchang-es serv.njf 250
Western Trading Area.
commumties In the
he
Educated
starred
in Chicago's Senn high school where
in prep athletics, the tall, broad-
!\ew York, INew Jersey, Connecticut —
shouldered new- DeVry prexy continued his
lOmiTI & 35MM
16MM ii^Vnvn
CX
'"o*'0" picture proiection
service. Arrange club.
educational career at the Universitv of Illinois. school, church showings, supply equipment and operators.
Full responsibility, one-time or long runs in New York.
STRAIGHTFORWARD After leaving the University he worked his way
New Jersey, and Connecticut. Continuous proiection and
up through the selling ranks from the retail sound-slide film service. Have largest local list of the-
atrical outlets for top quality industrial films.
INDUSTRIAL ILLUSTRATION camera department of a Chicago department
FOR USERS OF store to the managership of the camera depart- KING COLES SOUND SERVICE. Inc.
16mm MOTION PICTURES 203 E. 26th ST.. NEW YORK CITY LEi. 2-6781
ment of the Atlas Stores:
STILL PICTURES • SLIDEFILMS Carrying the DeVry family tradition to the
COLOR third generation are "Bill's"' two youngsters. New England Stales —
STANLEY STERN '^,^''^^^^'Tl Diane and Dinah. Mrs. Bill is the former
Helen Filkey. holder of seven world track —in BOSTON see PATHESCOPE
records and an internationally known sports
celebrity before her marriage. FILMING in 16inm, plus
SLIDEFILM EQUIPMENT office-hour hobbies, the
In his after-
new DeVry prexy's loval-
,^
l,l\i 1
Color, "A6i the Local Angle"
ties are equally divided between golf and yacht- W rile or phoae the
^ke PICTUREPHONE ing with the intricacies of magic his real hobby,
W rile us today . . .
1928 he became its secretary.
sponsibilities
To the new re-
1,i25,000
of sec-
O. J. McCLURE TALKING PICTURES retary - treasurer and
est Rural Residents See Our
Middle West Oui Programs
1113 W. WASHINGTON BLVD.
CHICAGO, ILLLINOIS president of DeForest's
P/i,.np C \Nal 4914
Training. Inc.. he
therefore We can show
>w YOUR INDUSTRIAL FILM
F to this
brings a
(341
Risi.NESS Screen
RICHFIELD SLIDEFILMS
Marketing of a new aviation-type
gasoline for motorists was accom-
panied by Corpora-
Richfield Oil
'"^V:v<^,
„ ^e " 0e^
lions use of a new dealer sound
slidefilm and a silent 16mm. Koda-
chrome production which presented
visual statistics for executives and
personnel: at the same time a con-
sumer slidefilm was made available
to farmers and ranchers. Fred-
erick Rockett produced the entire
program.
torliftvtt jar "41. the dealer slide- NO! Your product is already a star in its own field. Now
film, is keyed to the thesis that "vic-
can take
it its place on the theatre screens of the nation
lory goes to the armies with the best
industrial organization. From end — nearly 10,000 under agreement to Alexander. YOUR
to end this land of ours teems with PRODUCT— your company can reserve preferred posi-
activity — the greatest mobilization
Why
for defense in our history — that
tion before the eyes of millions of theatre patrons.
TWO NEW RICHFIELD OIL COM- democracy shall not perish." Trac- not use the type of showmanship to be found only the
PANY slidefHm feature montages indi- In
cative of unusual photographic quality. ing the story of rearmament and
(Above) Mobilization for defense is the use of all-color, sound moving pictures to do that next
theme: (below) Richfield's new Forti- showing through news pictures rea-
fied 100 Octane gasoline give the swift-
ness and smoothness of flight to today's son for its need. Richfields part in big selling job for you?
automobile. F. K. Rockett produced.
research to develop finer aviation
fuels is clearly indicated. From We have arranged for the theatres and we have
Novy's 70 Projectors this point it is a step to the intro- the organization for plocing your movie-ods in
The Navy possesses over seventy duction of a new alkylate gasoline any area you choose. Let us tell you about it!
16 mm projectors used by its Re- «ith more than 100 octane rating
cruiting Service. On its ships and which has been made available to
bases
sound
it
motion
has over
picture
350 35 mm.
projectors.
the motoring public with the slo-
gan. ""Richfield Powers Planes for
ALEXANDER FILM CO.
—
\our .\rmy Let Richfield Power COLORADO SPRINGS, COLORADO
^ our Car."
Dealer aids wildflower seeds, —
uildfiower booklets in color, na-
tional and regional advertising
are shown, and John \^ aid and Don
Forbes, the two Richfield Reporters,
handle most of the narration in
their usual radio manner.
Given a good production budget,
HOLLYWOOD COLORFILM
this is an unusually "live" slide- CORPORATION
film; it runs 28 minutes. Story was
written by Robert Hixson of Hix-
son-0'Donnell. Inc.. Richfield's ad-
vertising agency. Photography, in- that preparati<»ii!< are hom- complete for print-
cluding some striking montages,
ing and processing 16mni soiind prints in
FOR HOUSE TO HOUSE was done by James Fullerton.
Perry King directed.
Traclur Tips. Richfield's second
new slidefilm. is intended for the
FOR RICHNESS AND FAITHFUL COLOR REPRODUCTION
education of farmers and ranchers
Here The new sound
it is!
film projector
. .
-'^:t;--""::a.o.u-^-:;...we-^^
^ ^^
^'^^ theau^^ ^„..h ,„a con-
\s«Vct.
shopP'"^'^^ VesVnoper««"S' ,,,utWes.
aaVa-«"=*^'
you. b- .ftaency
i^
^^^
„n.es,
aflor<i
,Uesa"«i-'"'
women's clubs and meat trade groups. but many machines doing the very
type of jobs in which they are in-
terested. Jobs that are out of sea-
CATERPILLAR: son, like snow removal in July;
iConlinufd from pa^e 28 I or far out of the territory, such as
out task of producing the nation's an unusual operation in another
food supply. state or at the opposite side of the
Most of these jobs are primarily continent can now be brought into
concerned with national defense. All every dealers salesroom or any
of them are subjects for pictures prospect's office.
that explain the Company's part in This is the great value of com-
the defense program to its custom- mercial movies for this large man-
ers and friends. ufacturer of track-type tractors,
During the last two years four- Diesel engines and road machinery
teen new sound subjects have been and it is an advantage that has
released. As usual these films were been proved time and again
prepared, edited and the narration throughout the quarter century that
written in the company's advertising the Company has carried its sales
department. The recording was done ^'o^y to the silver screen
at Chicago Film Laboratory using a
Location Specialist
THEY CHOSE DEVRY
professional narrator and recorded DEVRY QUALITY PROJECTION CAN SERVE t vrtl Molur Cnmpatiy
music and sound effects. Two pic- .\llei some years of manufactur- Inlrrnaliunal liar* eater
photography. Stanley Stern joined Juist serves so many of the nation*s outstand-
as it Hell Telephone to.
Minneapolio-Mollne Implement
Use Two Methods of one of New York's larger photo- ing industrial leaders whose sound motion picture
Company
Distribution productions are shown on DeWy equipment, so B. F. Coodrlrh To.
graphic establishments. There he
De\ rj sound quahty and screen brilliance can serve H. J. Ilein Co.
Two principal methods of distri- became salesman and sales manager,
you in making vour next film presentation a con-
bution employed.
are New films and familiarized himself with the vincing, sales-making performance! For almost
are given their first showing at a broader field of advertising. Leav- V.
series of "Open Houses" which are
staged in various dealer's places of
ing them he set up his own shop, a
tiny one man place and achieved a
three deeades, DeVry projection has served Ameri-
can business; in 1941 these same users and many
others are utilizing the latest DeVry models to
-a-
business during the winter and early reputation in the handling of loca- bring superb new productions in color and sound
spring of each year. Customers, tion business assignments. to appreciative audiences evervwherel
prospects and friends are invited He has no studio facilities, seek-
GfT THIS STORY IN PERSON:
to these meetings, which are gener- ing only location work, and his ap-
ARRAN&E FOR A FREE DEMONSTRATION
ally all-day affairs with a luncheon paratus is all of the portable type.
served during the noon hour. After He goes to the place where the ac-
tivity goes on. instead of bringing
the job back to the camera in the
studio. His field thus covers all
DEVRY U MM.
the usual and some of "INTERPRETER"
the unusual forms of ^ ide theal
qunlilT .01 id p
iiulustrial and business
Jeellon bef
photography, and is rare* in ihe field.
the UtXiyry. or iIm
aimed at satisfying the .ale-room. "Ihe In
terpreter" eTeiiipti.
SCENES THAT NEVER FADE! ni'cds for medium bud- fie*
1 < m
the
m
hne-t
projerllor
In
schedule. pictures.
I'rtfthtcfil />» ihf ,Mj/m
O'SULLIVAN FILM PROCESS Mftttifin fiusinens
sktlltit. OeVry manu/arturrn rr4Ty thing
5iai SVNTV MOM) \ flOl Li:vvRi>
v.xpvrivurrti rra/tsmrtt ii/io hitilil fttr thf rt'cording and prnjec-
Scr4'fn ir/if'n tcriting
IIOI.I YWOIIII ( M rHIHM \ th*' nttrhi'/aiH4His Ih-i ry .'i3nim tinn ttf h*tth Jit and .'i:'imm
f«> adrrrtistTx. St ltd in S4mrul earner n and thv inund and ititfnt nxatian pic-
theairv simnd pntjfftitrs. tures.
Nl'MBFK FiVK 10 u
— "
SHELL'S "PIPELINE"
(Coiilinueil from pugr luriil\-iiini-'\
nel of
It also
vital
stresses
tancc of a safe underground chan-
supply to
the impor.
industry,
"Timely as the next tick of the clock" mercial producer, and one rivaled motorists,and home heating lin
only by the newsreel cameraman. peace time and war). \^ilhin the'
For this reason, the picture Pipe- service area of the pipeline are Ft.
1585 Cross Roads 6671 Sunset Boulevard line, as completed, employs the Devin. Framingham .Mrport. and
narration. The story tells how a alect, from the point of view of one
handful of Texans. old hands at of the Texan specialists first e\-
JOHN J. BOLAND RAY NAZARRO the pipelaying game, cooperated [)eriencing a New England winter
Producer- Director In Cluiri/c of Pn>(hictioit
with six hundred "rock-ribbed"' and native resourcefulness.
Yankees on one of the toughest The seventeen-minute film is cur-
achievements of its kind in the rently being exhibited before club
country: how 651.000 gallons of and school audiences ibrcnighout
twelve different oil products can be New England.
and other users of Anipro projectors who have re- ordered again
—
and again on the basis of the performance of their original
purchases. Some of these customers have hundreds of Ampro
precision projectors in constant operation:
AMPRO
PRECISION CINE EQUIPMENT
Name
Addrtsi
City
n
New Amprosound 16mm Projectors.
Ampro 16mm Silent and Convertible to Sound Projectors.
Ampro Continuous Projectors.
Stale-
THE DOW CHEMICAL CO.
il^ieiOHti,—
&:^\
k».i
AfjETA/OOS
\^
MAAFSAIfSAffAf ^ ^«K^
OUT OF ii».
ROUTE MEN
COUNTER CLERKSy
K
~~\
VAnderbilt 6-5290 Wilmington 4-2401 REpublic 8036 MAdisoa 2450 ADams 6289 STAte 6758 HEmpktead 58C
ACAZINE OF COMMERCIAL AND EDUCATIONAL FILMS
0**Not long ago our board decided we 0"lt had to be an exceptionally good 0"So I contacted a coupla' pals who
needed a commercial movie to in- picture— well written and up to theat- had just completed pictures for their
troduce a new product. It was up to me to rical standards of production... theaverage firms. They both said 'Paramount's the
choose the producer — it had me stumped!" commercial picture just wouldn't do . .
." only outfit that fills the bill EXACTLY!'"
Compact, single-case l6mni. sound film projector espe- programs, your sure-hit choice lies in carloon shorn in /nil mmU for SeHmg. and cirniltr.
color, now available from B&H Filmosound Library.
Send Hou- Buunrtt Mecirs Tell amd SrU.
ciallydesigned for salesmen. Film capacity for 55-minutc
uninterrupted program. Capable in office or moderate- coupon for details . . . and, for quantity price quotations,
indicate quantities of subjects and prims needed. Same
sized auditorium. Other B&H models for every need.
Company .
PRECISION-MADE BY
C it 11
NEWS i COMMENT
E u rests,
cunstruclivi'
fare.
Featured
lieallli and medical care as
measures for his wel-
in the film
animations tracing the rise and fall
are several
L^Lue
iiiiiiiiiiiiiiiwiiiiiiiii
* * *
^iiiiiiiiiiiiiiiiiiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
through 1840 to 1917.
Narrated by Ben Grauer. Nation-
al Broadcasting Company's com-
mentator, the film was produced by
In Defense Oj The Nation. Tin-
the Jam Handy Organization for
American Social Hygiene Associa-
41 ,
*/• \^^ tion's new talking motion picture,
the American Social Hygiene As-
sociation. The production was made
is sponsored by the Association's
under the supervision of \X alter
Committee on National Defense .Ac-
(Jarke. M. D.. medical advisor. Roy
tivities. The film is designed to
Gibson of the Jam Handy Organi-
show how the community can help
zation served as director. Joseph
protect soldiers, sailors and defense
Bannon as assistant director, Irving
workers from the social disease.
" "Every Citizen's Job' might well Browning as photographer and Jos-
eph L. Stenek of the American Soc-
be the title of this new film." said
BOB HAWK entertains a Chanin Auditorium Audience Phillip R. Mather, chairman of the
ial Hygiene Association's stafT as
bejore a brojdcail over the Aiutual netnork supervisor.
Committee. "I cannot too strongly
In Defense oj the Nation is avail-
emphasize its me.s.sage that while
soldiers, sailors and industrial
able both in 16mm and 35mm
workers are preparing our defense, sound prints. Orders for over one
every citizen shares in the respon- hundred prints have been recorded
in advance of the film's release.
to see it."
Progress in 3-Dimen$ion
Opening scenes depict America
For important press and trade previews, first showings to boards mobilizing manpower and machine #DlRI.\G THF PAST TWO YEARS.
of direaors, sales conferences, dealers' conventions, style shows power for purposes of defense and since Polaroid has been made avail-
national security. The history of able for the purpose. Ave have seen
and announcements of new products and manufacturing pro-
veneral disease during periods of the first successful large-scale show-
cesses, large business organizations year after year choose the
national emergency is pictured and ings of three-dimensional pictures,
Chanin Auditorium. the way
which every community
in both in still and motion picture
can fight commercialized prostitu- productions. The firstcommercial
The location is as distinctive as it is convenient — on the 50th
tion, spreader of syphillis and gon- application of Polaroid to such pic-
floor of the 56-story Chanin Building, opposite Grand Central lures was made in 1939 when a
orrhea is shown. Communities are
Terminal at 42nd Street and Lexington Avenue. urged to make the man on leave in •^5mm black and white three-di-
towns near army camps and naval mensional production was used as
High-speed express elevators, ample foyers and smoking rooms,
bases welcome and to provide a feature attraction at the Chrysler
comfortable opera-type chairs and, above all, the dramatic view sports, recreation, good food and ( /'lease turn to Pas.e Six \
over all New York mean comfort and enjoyment to all whom
you invite.
for displays
Large space adjourning the Auditorium
and refreshments.
is available
BUSINESS
VOLUME THREE • NUMBER SIX
SCREEN • SUMMER 1941
Stage facilities, lighting equipment, motion piaure and public
Cover Subject: From "Defense for Atnerica" Paramount-produced {In-
address systems, dressing rooms and working space all are ar-
dustrial Division)short subject for the National Assn. of Manufacturers
ranged for the utmost efficiency. noiv showing in theatres througii distribution arrangements by
Modern Talking Picture Service.
The Auditorium is in charge of a staff accustomed to tendering
Visual Aids and the Labor Problem 11
a painstaking service that meets the needs of even the most exaa- Projectors Are Essential to Defense 13
Let the People Know With Films 15
ing and complicated events. Curtiss-Wright Meets Defense Problem With Films 16
Mass Methods in Pilot Training 17
Complete information concerning facilities, rates and avy.ilable Reviewing the Recent Business Film Releases 18
Chronokinokraphy The Latest Word in Production 20
dates will be furnshed upon request.
Borden Puts Elsie in Pictures 21
The Insurance Agent Turns Public Servant 24
New Equipment Production attd Projection 32
Business Screen Magazine, issued by Business Screen Mai^azines. Inc.. "20 North Wacker
50th floor of the chanin building ington. D. C. Acceptance under the .\ct of June ;>. 1934. authoriz«l Februai-y 20. ms't
Issued 12 times annually —
including 4 special numbers (not circulated in the business field).
(IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^
ituHinesa Servvn
How Will Your Company
Survive the Sales Boom?
WHATNational
with Ihe
in
and the Big-Pay Jobs
Draft
Defense, many companies are find-
lure of
S£U ?
dual optical system. One type uses
(k)r|)oiation exhibit at the first edi- two lamps and the projector for
tion of tlie New York Viorld's Fair. slidefilms uses a special lamp con-
During two more 35ram
1940, taining two filaments.
three-dimensional movie films were
made and exhibited. One was a Special Screen Reqlired
new film for Chrysler's revised The projection of polarized light
World's Fair exhibit and was pro- stereograms demands a screen that
duced in Technicolor; the other a will not affect the angles of polar-
35mm black and white film which ization of the projected images. A
was a major attraction of the Penn- metlalir surface, preferably alumi-
sylvania Railroad's exhibit at the num unadulterated by the admix-
Golden Gate Exposition at San ture of white or gray pigment, is in-
as the SVE three-dimension unit. tinental seas off two shores. Re-
« Business Screen-
In the light of present conditions, business as usual is a meaningless phrase. Progress demands change. As
new problems present themselves, new solutions are required. Now as never before manufacturers are turn-
ing to the business film as the solution to some of the unusual needs of the day. Growing in importance in
all fields of industry is the use of motion pictures to clarify technical operations and to step up production
line efficiency. The value of this medium in public relations assumes new proportions. Sales and sales train-
An ability to interpret your aims and objectives, years of specialization in motion pictures with a purpose, a
deep knowledge of their technique and potential audiences, studio facilities second to none in the film in-
dustry — these are the ingredients which Audio offers to insure your film's success. May we have an oppor-
tunity to discuss the ways in which we might contribute to your motion picture planning?
1U DA-LITE <
GLASS-BEADED
SCREEN
li
O. J. McGILLIS
ex-
Your pictures also deserve projection on Da-Lite Screens — the
tension support to hold the screen rigidand keep it screens that are used and recommended by all leading projector
perfectly aligned. 12 sizes from 30" x 40" to 70" x 94". manufacturers and users, producers and distributors of industrial
7 of the larger sizes were recently reduced In price. films. \*i rite for literature!
a Business Screen
There is a very tangible difference between "run-of-the-Studio"
"run-of-tl'
sounds ever nearer the National Defense . . . public relations staff helps newsmen tell the
THESE CLIENTS CAN TELL YOU Program becomes America's Number One Job public facts about General Motors, its prob-
ABOUT THE "DIFFERENCE" IN . . . industry' takes its place in the front lines
lems and its management policies . . . the
SOUND MASTERS FILMS . General Motors plants all over the countrj'
. .
Corporation
hopes and achievements of an automobile explanations, in animation and photography,
Kingston Cake Company
Libbey-Owens Ford Glass Company worker ... a simple and inspiring story of the of exclusive Buick developments ... a con-
Moore-McCormack Lines, Inc. kind of people we are proud to call our neigh- cise summary of the facts dealers use to sell
New Jersey State Highway bors. a car that is built right from the ground up.
Department
New York State Conservation
Department
Public Service Corporation of If you would like to see these 1942 Sound Masters
New Jersey
Republican Town Committee of productions, we shall be glad to arrange to screen
Nassau Count> either in your own office or at our
them at your convenience . . .
R. J. Reynolds
Schick Dry Shaver, Inc. New York studios.
Seaboard Railway
U. S. Navy Department
Conveniently
located in
the heart of
SOUND MASTERS
INCORPORATED
Times Se/uare
1560 Broadway, New York City * Conveniently Located in the Heart of Times Square
.Vumf»«*r Six I ft II
HERE'S THE FAMI LY —
WAITIHG TO SEE YOU!
ALL dressed up and eager with expectation, they're waiting large audiences or small groups, to general or special people,
to see your movie. No other medium offers you such an en- your story will go straight to your targets. And you'll be sur-
thusiastic, uninterrupted audience. There are more than thirty- prised to know how little it costs to be so sure.
four million jamilies in these United States. How can you reach
exactly the folks you want to talk to about your business? Why Not Investigate Now?
Now it's easy. The MODERN plan of showing your mer- Forty-five minutes is all we need to tell you the facts about
chandising or public relations film makes it possible for you to MODERN distribution service and how economically you can
select audiences in all parts of the country. These audiences will be sure your talking picture will be shown
to the right people
see and listen to the advantages of your product or service in use. our records. Convince
in the right place at the right time. See
Talking pictures can pay you the dividends you expect when yourself. Phone Circle 6-0910, or write to 9 Rockefeller
MODERN controls the showings. By control we mean expert Plaza, New York, N. Y.
showings to the specified audiences only, with complete,
accurate reports on attendance.
A nationwide network of MODERNservice can show any
type or length of film nationally, sectionally or locally. To
lo Buxiin'SH S4'rffpn
TRAINING MEN TO FILL THE THOUSANDS OF NEW JOBS CREATED BY INDUSTRIAL EXPANSION FOR DEFENSE is industry'smost perplexing problem: the
proven ability of visual aids in speeding learning process plus savings in time and equipment make their wider use essential. (Above: Caterpillar Tractor Co. theatre)
One defense bottleneck — the short- There are 5.000 operating sound with diagrams and animated draw- oughly surveyed by the editors of
age of semi-skilled labor. By motion picture projectors in the in- ing the more difficult phases, and Hi si.NESS Screen and will be the
autumn of 1941 with the comple- dustrial field: additional resources stands next to actual experience in subject of an exhaustive report in
tion of the many new defense are available in man\ other plants its power to teach. Saving time subsequent numbers.
plants noM under construction, this to purchase and use this important in the learning process, it does not Finally, the subjects of safety
problem will have reached tremen- new program. In addition the situ- overlook important detail, and yet education and employee relations
dous proportions. ation calls for a complete audio- saves time of teacher and pupil as deserve earnest consideration. The
visual industrial program embrac- well as the use of valuable equip- excellent programs initiate<l by the
We've M\i)e a Good Becinmnc phases of National Safety Council must be
ing equally important ment which might be otherwise em-
Production and testing in the safety education, employee rela- carried into every plant in .\mer-
ployed in busy defense plants.
field of the first fifteen machine tions and — of the greatest signifi-
Not onK silent and sound mo-
ica where the influx of new workers
subjects in the vocational training lance — the initiation of time and
tion pictures but even the common-
has developed a real need for safe-
program of the U. S. Office of Edu- motion study advisory programs. ty controls. That these workers be
place, economical filmstrip have
cation stands as a good beginning. well informed of their place in the
These will be offered, upon com-
How Do Visi VI. Aids VSork? proven of the great valu<' in this
defense program goes without say-
pletion, to already functioning spe- I'rojected pictures have unicpir kind of teaching. ing. Both Government and Business
cial vocational classes in technical powers of concentration on detail, Heyond this point, in advanced should use audio-visual materials
high schools organized under llic riiev are inflexible and orderlv in stages of proiluclion. the use of extensively — and wisely. —OHC
MOVIES AND SLIDEFILMS HELP MEN LEARN BETTER AND FASTER
\unibfr Six 19 tl Mi
—
dustries is not a cure-all or pana- the KnouHow has already shown er will make sure that he fully un- but the presence of these thousands
cea. But the wise application of how this medium can be employed derstands the relation of his task of new men makes the problem
these visual tools will help to bring inshowing the experienced worker to the whole: that he understands even more critical at this hour.
order into the learning process how to train new employees. the company's policies.
which now faces the chaos of too- To this end the editors of Bl si-
Office of Education Films Defense for America Shows
hasty expansion. NESS ScREE.N have prepared a full
Fullest realization of the vast Industry's Contribution
For these workers, as always, report on the organization of in-
scope of training is now to be found
must finally learn by doing, must' dustrial film projection. This is to
in current production of an entire The National Association of
profit by their own inveitable be made available, through the fa-
industrial defense training library Manufacturers reports to the na-
blunders and. as they acquire the cilities of the industry and its affi-
of motion pictures and instruc- tion on the progress of the defense
familiarity and skill of experience, liated concerns, for the use of em-
by the U. S. Office
tional filmstrips program in Defense for America.
will eventually influence produc- ployers in industry and the princi-
of These cover every
Education. Navigation instruments from toy
tion curves. It is in the fixing of pal Government agencies involved.
phase of learning on lathes, mill- train factories. high explosive
first and all-important habits of
ing machines, shapers. drill presses Safety Means Increased Output shells from lawn-mower plants, ma-
work, in the familiarizing these
and other production machinery. The fine work in safety educa- chine guns from the works of a
raw recruits with fundamentals and
Reported in detail in these pages tion of such organizations as the company devoted in peacetime to
in the establishment of basic
last month, the series is now ac- National Safety Council and insur- the production of typewriters
methods that audio-visual methods
tively in production with the first ance companies, etc.. should be car- these are just a few instances of
can prove of the greatest benfiet.
set now being subjected to critical ried forward into industrial defense the adaptability of Industry as
Basic Advant.ages Twofold plants with all possible conveni- shown in Defense for America.
tests before being used in the field.
The basic advantages in the use
Intended primarily for vocation- ence. Not only are regular meet- While these amazing transitions are
of these aids are twofold: the learn-
al school classes, these films may
ing period is shortened for worker
be universally adopted by industry
and instructor and. secondly, a
upgrading and apprentice
firmer grasp of essentials is as-
for
training. The 5.000-odd sound pro-
COMPARISON OF SOUND PROJECTOR UNITS
sured. In the present phase of ma- Based on government estimates, the num.
jectors now already available in ber of schools equipped with 16mm sound
chine tool instruction, for example. projectors in the German Reich is in ex-
industrial plants could well be em- cess of 40,000 units. Latest U. S. figures-
the shortage of training equipment show that approximately 10.000 sound ma-
ployed for this purpose. chines are now being used in colleges,
may be partially met by familiariz- high schools and elementary schools in the
Other Uses for Projectors United States. The figures are ex-
ing the student with essentials clusive of government -owned, in -
unfailingly traces each and every One of the equally important tasks
phase of instruction where the ex- made even more pressing by the
perienced worker-instructor might urgency of defense is that of em-
overlook points with which he is ployee relations. Plant expansion
familiar. In the latter instance, the with its increa.sed hours of work
and the pressure of constant pro-
(Above
how
— Leftworkers
skilled
to right) Films will show
like this experienced
duction requirements as well as the
operator do the job. (Center) Rolling
aluminum ingots for sheet metal from
presence of many unacquainted GERMANY U. S. A.
"Power for Defense" TVA film (and) workers make for difficult working 40,000 Sound Projectors 10,000 Sound Projectors
scene from "Safety for Defense" slide-
film by the National Safety Council. conditions. The .\merican work-
12 Business Srreen
Projectors Are Essential to Defense
i^ ARNOLD KRDCKMAN, WadiUi^an G<yine6faH<ie*tt. BuiineM. Mcyieen
\\r ASHINGTON, D. C— There is a gen- we have not yet employed the combined talents
'' • eral idea around the Capitol that the of thoseamong Government and private indus-
publicity brigadiers haven't been brightly suc- try who have the ability and resources to take
cessful in steaming up this country about the the whole business in hand and mold it into the
War. You get the impression from the experts comprehensive Government program that will
that we've had too much emotion, too little give non-entertainment films the widest non-
common sense, and that the gloom has been theatrical distribution — where this medium
poured on too thickly. As you know, the OPM achieves its greatest effectiveness. It is not un-
and OEMmissionaries have been preaching we likely that the ease of roUingup numbers in
will not have enough to eat, we may have to the usual theatrical channels with short
shiver in our homes this winter for lack of "newsreel" subjects has shaded the much more
have
and that a third of our industry may
up shop in Fall and small business
to close
important task of achieving the
standing and definition of our national prob-
real under-
may be wiped out in the process of helping lems that these and longer films bring about
to preserve democracy. All this has naturally when shown to the people directly affected,
caused a general incredulous sourness that has whether among business, labor, agriculture or
nothing to do with our active sympathy for the millions of influential group-minded citizens
the victims of Europe's gangsters. No one here who belong to lodges, clubs, parent-teacher asso-
shown on the screen Graham Mc-
blames the Government publicity people for ciations. Legion posts. Granges, and the rest of
Naraee explains the new machines,
all the gospel of woe: they simply do what that great organized body of Americans who
the ne« techniques, the new proc-
they are told, they sound off the vague thing may be counted as the active Minute Men and
esses that have sprung from the
minds of our inventive people to called policy, they reflect the general fumbling Women of our democracy-
It is heartening to s;e the rate no one seems to be able to do ve-y much. and the
visual audible message to the country,
that combat cars, heavy guns, fight- Washington knows the country is all out for many earnest men and women who must put
ing aircraft and other maciiines of defense, but the country apparently can't un- the message over, look hopefully to the non-
defense are rolling off production derstand why business must be wrecked. Up entertainment commercial industry itself. Ob-
lines. Against this kaledioscope of on the Hill the members of Congress are hear- viously it is not only a job of producing pic-
defense progress. Graham Mc-
workers and
ing from milUons of business tures, but it is a job of helping formulate plans
Namee acts as guide through fac-
people everywhere, in town and country, large for the pictures that should be produced, and
tories at work, explaining to the
and small, who want to know what kind of of finding the channels through which the pic-
movie audience, as he does for ra-
dio listeners on his Saturday night
economy they've cooked up here that destroys tures should be given to the country. The
broadcasts, how free men in over- their means of getting a living in order to make U. S. Office of Education has taken the historic
alls, free men behind desks, at them safe. step of putting into practice sound intelligent
drawing boards and microscopes No one here blames the newspapers or the commercial methods of buying the services and
are all working together to make radio for the prevailing indifference. It is felt the materials of production. The Division of
freedom prevail. the agencies of communication have responded Procurement and other fundamental agencies
Defense jor America goes beyond approve the pattern. A formula now
fully and generously to the Government de- heartily is
a mere eye-witness story of indus- organizing dis-
mands. If there is any fault it is felt here it needed to guide the task of
try's defense output. Contrasting
lies in the fact that the papers and the air tribution, in helping the only too willing Gov-
our wav of life with that of the
have been overplayed with emphasis on the ernment agencies to show their films to the
fearridden peoples of Europe, this
film shows the quick change-over wrong things. You can overstuff any digestive country.
of .America from its happy normal mechanism. You can plug a song to death These agencies, about which more later,
tempo to an ""all-out" defense ef- in seven or eight weeks. easily command at least 50,000 outlets in
fort assure the preservation of
to The films have only been used in the obvious 12,000 to 15,000 communities. But compara-
our liberties. Oejense jor America manner, in drama and news reels. The great tively few of these outlets have sufficient pro-
makes clear that we are becom- immediately ahead. hoped jection equipment. Recognizing that theatrical
opportunity is It is
ing strong through a voluntary
here the commercial section of the industry channels alone cannot do the job. they are eager
effort of the entire nation : that our
will intelligently help to give direction to the to secure the necessary equipment, especially
might grows out of the very free-
use of films in the huge jobs ahead. Those in since there is such pressing need for their use
dom we are willing to fight to pre-
serve. Every American worthy of official circles who
comprehend the varied
really in putting and vigor in the defense pro-
life
the name will get a thrill of pride and wide application of films to defense hope gram. There isn't an agency in the Capitol
when he sees this patriotic picture. the industry as a unit will tactfuHv help the which would really hesitate to cooperate with
Defense for America was direct- Government and duplication and
to avoid delay the responsible forces within the commercial
ed by Leslie Rou.sh. .\cademy to achieve the most efficient employment of and educational film industry when the indus-
Award winner, and produced by these unlimited resources. irv moves efficiently and collectively to place its
Paramount in cooperation with the knowledge and resources of equipment and ex-
These are fine producers here, fine photogra-
National Association of Manufac- perience in action for national defense.
phers, fine script writers, fine technicians and
turers. Distribution is entirely di-
distribution machinery for special objectives but It is less than two years since Government be-
rected to iheatre showings. lOVER)
The people here are awakening to a realiza- equipment. The Federal Home Loans Banks
tion of how extensively you can use the film have 4,000 outlets in 2,000 communities reach-
and the projector to demonstrate the things ing 4,000,000 persons and wants equipment.
workers for defense shall learn; and the things The Home Owners Loan Corporation, a similar
people should know to safeguard their health: organization, has upwards of 4,000 allied out-
and the facts and figures and practices people lets and 7,000 centers of its own in the field.
must know to make effective the great national It wishes to cooperate in any program involving
nutrition drive. They are going to show people working on defense contracts have installed the use of equipment.
ho« to select food, where to get money-saving training-within-industry systems in their plants, The Rural Electrification Administration has
cuts, how to prepare food, and how to serve under OPM. The WPA also has launched a approximately 1,000 cooperatives highly organ-
and eat the food to get the most nourishment number of training-within-industry projects, and ized as outlets. It needs much equipment. The
out of it. They have planned to shon- millions probably another 1,000 plants are conducting
U. S. Public Health Service, which lately has
by means of the film how to put into effect these training systems on their own responsibil- embarked on an extensive film program under
and practice the thousands of economies in ity and under their own program. Until very the supervision of W. Allen Luey, has upwards
town and country, at home and in business, in recently some influential labor unions and some
of 1,000 outlets and possesses scarcely any
all the relations of daily life, to conserve mate- officials of the Federal Government opposed any
equipment. Civil Aeronautics Authority has al-
rials, labor, time and energy for defense work. form of apprenticeship in industry, outside of most 2,000 outlets, and only limited equipment.
Obviously the intelligently handled by the labor union pattern. Until very recently
film, The U. S. Office of Education estimates its
the industry under Government planning, can the unions opposed any apprenticeship that
school outlets at about 10,000. The Bureau of
be enormously helpful in showing people how might further expand the number of persons
Foreign and Domestic Commerce has over 100
to initiate a program that will enable the coun- who might be unemployed. Most of the present outlets and is also scantily equipped. The Federal
try to avoid the economic disintegration and training-within-industry is of very recent vin- Housing Administration has approximately 100
collapse so foolishly preached by well meaning tage. It is doubtful whether or not they have
branches scattered around the country, and sev-
amateur economists and psychologists. The yet realized the full extent of the films applica-
eral thousand allied institutions. The Recon-
the commercial non-enter- tion to these problems. main
situation offers to struction Finance Corporation has over 50
tainment film industry one of the greatest op- Under Col. Frank J.
McSherry, director of branches and thousands of allied institutions.
portunities for wise and realistic social service visual training in defense, and director of the The Veterans Administration has several hun-
that has ever come to any industry. Naturally same activity in the National Youth Adminis- dred centers of its own and many other outlets.
the first thought is the use of the film in visual tration, the use of films has been urged upon the The Procurement Division has 48 State of-
education, as it is being prepared by the Office industrial units. Col. McSherry guides the the Public Roads Administration has 15;
fices;
of Education, and as it might well be planned OPM in many problems connected with the National Labor Relations Board, 22 regional
for use in training in industry. use of films in defense training. It is generally offices; Federal Reserve Bank, 41 outlets; Works
OPM Co-Director Sidney Hillman, and Chan- understood he intends to use the films now be- Projects Administration, 78 major offices, and
ning R. Dooley, director of the Labor Division, ing made by the U. S. Office of Education in many subordinate centers; Internal Revenue,
and J. Walter Dietz, director of the Training the training-within-industry program. 68 major offices; Bureau of Narcotics, 14 major
Within Industry Section have almost over- Assistant Chief Statistician Harold Stanley, outlets;U. S. Secret Service, 15 centers; Rail-
whelming problems. of the CCC, reports that in the 1,365 camps road Retirement Board, 12 major centers; Pub-
They must furnish 4,000,000 skilled and semi- of this organization 38% of the chief interest lic Works Administration, 15 regional offices:
skilled workers swiftly, and there are few work- is focussed on films that demonstrate problems Disaster Loan Corporation, 19 regional offices:
ers to supply, except those who are already em- concerned with planes and automotive subjects. Electric Home and Farm Administration with
ployed. The airplane industry immediately Incidentally, the CCC is 100% equipped several hundred cooperatives highly organized
needs 500,000; they need 300,000 in shipbuild- with over 1200 filmstrip projectors as the most scattered around the country; United States
ing, 250,000 in production of tanks and guns; economical effective means of instructional ac- Housing Administration with dozens of local
and 100,000 in production of munitions. In tivity, 35.3% of the motion picture projectors and regional outlets; Bureau of Marine Inspec-
Cleveland they need 48,500 workers such as used in the camps are 16 mm sound, and 37.8% tion and Navigation, 49 major offices.
assemblers,screw machine operators, engine are 16 mm silent; 16.4% are 35mm sound, Government Reports has 48
The Office of
lathe operators, milling machine operators, turret 7.7% are 35 mm silent. The motion equipment local offices; Federal Communications Commis-
lathe operators, tool makers, die makers, weld- consists of 1,509 projectors of which 33.6% are
sion, 26 local offices; Federal Deposit Insurance
ers, core makers, molders, draftsmen, drill press owned by the Government; 23.6% are owned and many
Corporation, 12 major district offices
operators,punch press operators and heaters. by the CCC companies, 23% are rented and
subordinate outlets; Federal Power Commission
Down in San Diego, California, they need 19.7% loaned by schools. Government agencies,
with 5 regional offices; Security Exchange Com-
17,000 airplane workers; and at San Francisco local agencies, towns. States, etc.
mission, 9 major offices; Civil Service Commis-
and Vallejo they are calling for 30,000 more. The National Youth Administration with its
Detroit needs 90,000; Philadelphia, 70,000; sion 16 major bureaus and hundreds of subordi-
centers and offices in 600 different places has
New and Wichita, Kansas, seeks nate offices; U. S. Employees Compensation
Jersey, 30,000; only 100 projectors, chiefly 16mm, chiefly
10,000 airplane workers. These are cited as Commission, 14 major bureaus; U. S. Maritime
sound but some silent. It needs more projectors,
examples of many other similar instances. Commission, 5 major offices; Immigration and
and is eager to cooperate in any defense pro-
Naturalization Bureau, 31 major offices; Depart-
Messrs. Hillman, Dooley, and Dietz, recently gram, especially in any type of training. The
announced that approximately 1,000 companies Department of Agriculture has more than ( Continued on Page Thirty-Four)
14 Biininesii Screen
1 ; —
week by traveling
will be reached and Manufacturing Company Thr ( the auditors and plans are contem- obtained is stimulating both to the
operators. No subjects have been Middleton Family a totalI of plated to expand the effort in other audience and to the instructor him-
provided for these men. In indus- 7.000.000 persons saw the Com- camp areas. Before these record- self. Happy Days (('.('('. paper)
AUDIENCES LIKE THESE THROUGHOUT RURAL AMERICA should be getting the message of defense. Two million of them are easily reached by organized traveling
road show operators through national distribution facilities: others gather regularly in Granges, Farm Bureau Meetings, in village squares, on fairgrounds and for
other events where the task of projecting educational reels is a comparatively simple but very effective means of telling and selling America the national defense effort.
Xumher Six • I ft 1 IS
—
CURTISS-WRIGHT
MEETS DEFENSE E M P L O Y E E' PR OBLE M S WITH PICTURES
• In the 2lt months since Danzig Curtis \^"richt Answers the
uas shelled to start 'Rorld Vi ar II, Call for Qiantitv (complelprh
the Curtiss-\^ right Corporation ex- Narrated by Lowell Thomas, this 2
[landed its manufacturing facilities reel sound motion picture was shot
from 5 to 15 plants to meet the at the Buffalo plant and airport of
urgent military needs of an aroused Curtiss-\^'right"s Airplane Division.
America. One of these, the 50-acre It gives the audience an unforget-
Wright Aeronautical plant at Cin- able insight into the mass manufac-
cinnati, is the largest industrial ture of the famous P-40 fighting
aircraft unit in the world. planes from raw materials to active
During this period of rapid service in the Air Corps.
growth. Curtiss-Wright's output of CURTISS-^^RIGHT EXPANDS FOR
planes, engines and propellers sky- National Defense, {completed)
rocketed to an astounding figure Also narrated by Lowell Thomas,
a total of 25 per cent of all the this 2-reel sound motion picture was
major aeronautical equipment made made at Lambert Field and the St.
in the \^'estern hemisphere. Louis plant of the Airplane Divi-
Created Employee Problems sion. Here are shown the building
The correspondingly vast in- and flight tests of interceptor-
crease in personnel created a seri- fighters and the giant CW-20 Army
ous problem.
employee-relations' cargo transport, the largest twin-
The had become so gigan-
factories engine ship in the world.
tic that men in one department knew \^"rIGHT BlILDS FOR AlR SlPREM-
little or nothing of what went on in ACV. Completed) Narrated
I by
the next. Still less did they know of Lowell Thomas, this 2-reel sound
the operations in the wide-spread motion picture was photographed in
plants of the Corporation's other the Paterson plants of the Wright
divisions. Stranger vet to the whole Aeronautical Corporation. It shows
picture were the scores of thousands the highlights of the 80,000 opera-
of men in the thousand and more tions and the 55.000 inspections
other companies at work manufact- which go into every \^ right Cyclone
uring additional parts for Curtiss- 14-cylinder engine. This is an im-
\^ right planes, engines and pro- pressive demonstration of how
pellers. horsepower is built for air power.
To acquaint this mammoth in-
CuRTiss Electric Propellers.
dustrial family with its own affairs
{Working, Title) In the editing
was the problem. Far-sighted man-
stage is a 2-reel sound motion pic-
agement solved it with a modern
ture shot in Caldwell,
industrial medium —
motion pictures.
and Pittsburgh
the
plants of
Clifton
Curtiss-
PicTiRE Program Initiated \^ right's Propeller Division. This
Mr. G. W. Vaughn, President of picture will showmajor opera-
the
Curtiss-\^ right Corporation and tions in the manufacture of dural
\^ right Aeronautical Corporation, and hollow-steel blades, the electric
initiated comprehensive picture
a power units and other parts which
program augment already func-
to make up the modern electric pro-
tioning plans to weld his enormous peller now used on almost every
organization into an integrated type of military, naval and com-
whole. The aim of this program mercial airplane.
was to show each man how his
\^'right Power in Air Power.
particular meshed into the
job
complicated mechanism of creating
( W orking Title) Also in the editing
stage is a 5-reel sound motion pic-
modern air power for America.
ture for \'i right Aeronautical Cor-
Audio Productions. Inc. was
selected to produce this important
poration. Made in the Paterson
plants of the company, it is a semi-
series. It was imperative to reduce
technical presentation of the fabri-
interference to a minimum with ex-
cation and assembly of high-
ecutives and plants working at peak
powered 14-cylinder radial, air-
production on National Defense or-
cooled engines.
ders. To handle this and other
highly specialized aviation assign- Cyclone Combistion. { Working
ments. .Audio organized an aviation Title) In production is a 2-reeI
To date this unit has put into pro- its kindon this subject, it will
duction the following pictures in illustrate and explain the mechan-
the Curtiss-'W right and \^ right Aero- ism of combustion and detonation
nautical (Corporation's programs: in a 125 - horsepower Cyclone
cylinder.
(Left) Scenes from recent Curtiss-
Wright film productions now being com- Plans for the distribution of the
pleted in the Long Island studios of
pictures are not as completed.
Audio Productions. Inc.
le Buftinesa Screen
— — ——
CPT students and co-ordtnator Hilton F. Lusk irear extreme leftj at Sacramento Jr. College, California.
• \\ ITH THE COMI'I.ETION of a nationwide sur- C. A. A. examination, and all of the other sec-
i'°«a;-dpf'''^<'ssfu/f^f the n^f^ i^ses '^f and
vey of Civilian Training Schools by
Pilot tion satisfactorily passed. In other words the °^^ense
i"ecenf, rJ'^^'n t/,r°^'"ani h^^^^ry.
Business Screen, factual evidence of the value instructor who did not use the film slides lost
of visual aids to defense is now available. Fifty- six students, and the instructor who did use the
a.T.S^^.ee^o^«^|^?^^^^^^^^^^
one schools comprising a 1941 enrollment of film slides trained his students so that all of
2.417 students reported on the use of a slide- them passed.
film training series I described in these pages ""It is my opinion that both instructors were
last issue! which had been given to a total of just about equally well-ac(]uainted with the
2.895 students, including previous classes. principles of Meteorology and equally good
Eighty percent of the schools answered affir- teachers. I feel that the use of the film slides
matively to the questions: ""Have slidefilms would probably have made the difference as far *'een '.y of thJ^ Matter ^fadugj .T?Kv in
helped students make better grades?" and "Have as the success of these students was concerned.
slidefilms helped speed learning?" High per- This was done more or less as an experiment to
centages of increased learning were reported in seewhether or not the film slides had real value.
numerous instances w ith actual time hour savings 1 am now convinced that they do have value,
for instructors and pupils. Interest, increased and as Coordinator, will see that our instructors
confidence, better understanding, and proven do use the film slides in all of the subjects for
cases of higher results obtained for slidefilni which they have been prepared." Hilton F.
trained cla.sses — as compared those trained by
to I.usk. CPT Coordinator, Sacramento Junior Col-
""Have been using the slidefilni method of in-
ordinary methods — were among the reported lege, Sacramento, California. struction and mechanics and must
for pilots
benefits noted in the survey. sav it is doing the work in a manner which is
The schools surveyed were those supplied "High Percentage of Students Pass Exams"" far above the average methods used in many
with the complete kit-sets of the Pilot Training schools in (Canada and the States.
. . .""We had a high percentage of students pass
Course produced by the Jam Handy Organiza- ""Owing to the pupils taking instructions here
their CPT exams after the class in which these
tion. These comprised a series of 24 reading being Norwegians, at first we were a little dis-
slides were used. I highly recommend these
(silent with titles) slidefilms projected with turbed about slide-film possibilities, but they
slides to any CPT ground school class." Hoard
SVE equipment and included such titles as Thr soon grasped the method and its relation to the
of Education. Ogallala. \el>r.
Air Ocean, Engine Inslriimenls. Fuel & Feed. aircraft we are using here. Now everything is
. .""Presents orderly and logical succession of
.
etc.. the complete set covering all phases of Saves much time in instructor's
I I'lease turn to Page 22 I
learning steps.
ground school training on power plants, aero- blackboard drawings: uses simple illustrations
dynamics, navigation regulations and general and comparisons which fix ideas in student s
background. Regulations. Meteorology, and En- •Typical
mind bv association. Can be used by students in the
subject
gine subjects were rated most helpful by the for individual review work. 1 consider the Jam
complete
new series of
schools rejiorting. in the order named. slidefilms in
Handy Pilot Training kit the most valuable the Pilot
T
w^**^
a n n g
leaching aid for primary pilot training which I
r
Course.
i i
sively and have obtained considerable value . ."Given instructors opportunity to compare
.
from them. You would be interested to know their work with a standard. Made possible a
that one of our instructors, teaching the course ihorough make-up period by students without
in Meteorology for one of the sections, did not full time by instructor. Films always available
use the film slides; whereas another instructor to students for out of class discuiision." Uni- When the airplane is at rest, this weight is
in another section of the same class, did use versity ofyevada. Kenn. Seiaila. the only force actine on it As soon as the
airplane starts to move through the air, olher
the film slides. \\\ the first case, there were six . ."We are a Norwegian Air Force training in
.
forces begin to act on iL
students who did not satisfactorily pass the (!anada in which all students are Norwegians.
ally he realizes, however some- .that of satisfaction lately the growing going daughter in Cali-
to visit ray
in the parlor is unusual enough to use of motion
thing is causing his lack of promo- pictures for con- fornia this summer and
I want to
his business and estrange- attract considerable good will for sumer education
tion in in department visit your packing plant all over
ment from his family. After the the salesman, especially since his stores. Certainly they are one im-
again, just as I saw it in the movie."
full shock of the realization that he film is not only educational but in- portant step in refuting constant Our man took the liberty of telling
is seriously deaf hits him. and the teresting and dramatic as well. consumer demands for more infor- her that she'd certainly be welcome.
first fleeting thoughts of self- J-M salesmen take well to the films mative matter in advertising, so We don't know how many of the
destruction have been conquered, he (this is the company's fourth ) and strongly indicated at the recent ladies went right out and bought
there has been very little A.A.A.A. convention. For these Sunkist fruit, but we do know that
trouble in getting the films do contain considerable in-
they knoiv the fruit is good. Inci-
films into constant use. formative material. Such pictures dentally, we also know that Macy's
The possible objec- as Meat and Romance. Coty's Color
sold a lot of squeezers, fruit knives,
tion that his time Song. Citrus on Parade. Refresh-
and other accessories during the
was too valuable to ment Through the Years and Love
week of the showings.
spend showing In the Kitchen, do not just sav
Each day. during the week of the
lovies has been "buy", or even 'buy. because ': . . .
Macy showings. Castle Films (dis-
entirely dis- they say. "this our product, this
is
tributors of the film) invited vari-
counted by ishow we make il. and this is hoic
ous famous chefs and salad experts
enthusiastic you may use it."
from the large hotels to create a
reports of That consumers do appreciate special salad made of Sunkist fruits
the men. the.se educational films was put
for the large audience of ladies in
rather well at a recent show-
attendance. These salads were also
ing of Citrus on Parade at
featured in the restaurants of the
R. H. Macy's Home Cen- hotels and Macy's. This is the sort
tre: A nice old lady of tie-up that insures a successful
seeing our reporter film showing. Business film pro-
in this strictly
duction has always gone on the
feminine gath-
premise that better showmanship
e r i n g. a n d means more and belter sales. We
taking think it is equally true in bringing
the film to its audience.
— Bob Seymour
'
EH
REMINGTON SHOWS
HARDWARE FIELD
Sound motion pic-
PROFITS FOR HARDWARE DEALERS tures that teach the re-
tail hardware dealer
some new tricks have
•A TALKING MOTION PICTURE, the among whom were National Retail been sponsored by the
success story of a hardware store, Hardware Association staff mem- Remington Arms Com-
has been produced for the Reming- bers who conferred with Remington pany. The new film,
titled One Man Listens
ton Arms Company, Inc.. for show- representatives concerning the film. is currently popular
ing hardware dealers throughout Preparatory to shooting the pic- with dealers and their
trade groups who have
the country way
the to increased ture an entiremodel hardware store
already seen it and has
profits. Hardware dealers who was built and stocked with mer- a long list of showings
have seen the picture in national, chandise inside the Jam Handy mo- scheduled ahead.
state and local associations, as well tion picture studios at Detroit.
as those in cooperative and asso-
Dealers Are Enthisiastic
ciation group meetings, are re-
tion to letting a lot of athletic se- photographed in each split second can be u.sed in traffic studies to help
crets out of the hag. carries a of his flight so that instead of see- estimate the rate of speed at which
host of engineering implications. ing one image on a frame you may cars are traveling along the high-
Hold It. Please, a recent one- see a score. You measure the rate way. It can serve as a detective
reel picture is the first production of speed at any given time by the in rug making and weaving to un-
to employ this new time study pho- distance between any fixed identi- cover fault machinery and proce-
tography, a technique which visual- cal point in two images. dures; it can be employed in
izes the rate of motion. Here it is A girl tosses a ball into the air studies of manual movements of
used to show deceleration (de- and chronokinographic shots show- workers to disclose unnecessary or
crease of speed to you) in the safe dozens of images which help us to false moves; or again it can be
and smooth stopping of the modern estimate the difference in the used in a study of gears to discover
automobile. The perfection of the speeds at which the ball travels whether or not too much play ex-
stop measured by the relative
is from the time it is thrown until ists in the machinery.
20 BusineHg Svreen
k
—
• Modern Pack-
is contemplated. It was
premiered inal musical score by Sam Mor- picture Packaging-
in Boston at the recent N.E.A. genstein. the Bounty of a
convention. .\alion. the dra-
Five Months in Production
This film is distinctive in that it matic story of
utilizes the highly entertaining With a running time of nine min- packaging in our
quality of the animated cartoon in utes, the subject has been in pro- every day lives is
presenting a serious educational duction for five months. Some told. The film
story. It deals with the elementary twenty - five thousand drawings story is told in
but fundamental economic prin- were necessary to complete its pro- conjunction w i t h
ciple — in general that services have duction as were the services of fifty an all-color pre-
a momentary value, and specifically artists, writers, and technicians ex- sentation of the
the milk necessary costs more in the clusive of musicians, voices, and outstanding pack-
city than it does in the country. recording and laboratory techni- ages of 1940. win-
cians. Photographed entirely in ners in the maga-
Elsie Tells the Wherefore
Technicolor in the (!aravel studios, zines competition.
After establishing the need for this subject is an example of the
the purchase of milk for the use of successful application of an ac-
a family on a picnic in the country. cepted and established theatrical Ford"
Susan, an eight year old girl is medium to a specific purpose in the
puzzled when the farmer from commercial field.
Wheels" which has played in theatres throughout the country during recent months.
The marquee is that of Manhattan's Airline News Theatre m the new Air Terminal
— — :
on a rental basis. .... keep your eye on the ball . . . Says he. to your salesmen tual audience responses, and climax '
SaleSMANACER: Mr. Borden. I follow thru! "Think of an important sale in '"examination" applications of
am unquestionably interested in the SaleSMANACER
I see your point.
: you tried to make recently and lost. principles presented.
syndicated sales training film. Selling, way, is like golf.
in a Having thought of it . . . keep But even where the elements of
I it makes available to me.
realize Certain fundamentals of good pro- thinking of it while I read and audience participation is absent in
for a nominal rental fee. a sales cedure must be observed, no matter illustrate a list of basic rea-sons the film itself, a good meeting chair-
training message more dramatic and what ""selling course you play. "
ivhy sales "die". man can supply that feature.
interesting than I could possibly
But how about the .APPLICA- Every time I illustrate a reason
create for myself within the limita- Salesmanager: How?
TION of those fundamentals to the which helps explain the "death"
tions of my own company's sales
special requirements of an individ-
Borden: By introducing the film
of your particular lost sale, write
training budget. with an announcement like this:
ual business. the NUMBER of that reason
But I hesitate to use a general "Fellows the film we're about
Isn't that where the syndicated doiin on a blank card or piece
film when my business is a particu- to look at was not prepared for
sales training film falls down? of paper.
lar business. Don't you agree. Mr. our particular business.
Borden: Not if it's well con- Then, when this film over.
Bordon. that my business is differ-
is
It does illustrate, however, how
structed! we'll collect all "autopsy reports"
ent? some top-ranking salesmen in
Borde.n: right. The well constructed syndicated and tabulate them . . . in order
It's different, all other fields get results.
Every business training filmmakes your salesmen to discover what "sales killers"
is different . . .
the '"hero of the show" bv top the list in our particular Vi hat I want you to do is "pick
just as every golf course is differ- . . .
ent. asking him to APPLY and ADAPT business . . . in our particular the brains" of these winners in
If you want to win on the Briar- as the film progresses. market . . . at this particular other fields . . . and locate every
cliff golf course, you play a differ- For instance . . . consider the time." idea we can apply to our kind of
golf course. Lost Sale. along those lines will result in ap- ing to check to see how many
But no matter what course you The very second the curtain rises plication of the general principles good "brain pickers " we've got
play, there are certain fundament- on this training production, the presented to your particular busi- in this group."
ally right things you always do. process of application and adapta- ness.
Salesmanager: I think maybe
You always assume a basically tion begins. Salesmanager: I check with you I'll try out one of those syndicated
correct stance grip your club a
. . . Let me quote the opening remarks so far. sales training films at my next
certain fundamentally sound way made by the narrator in this film. But are there many syndicated meeting.
bicycle riding that would consti- ful recent subjects deserve editorial education. Demonstrates features ing slidefilms. based on five prin-
tute the riding of the bicycle of Case Centennial Power Lift
mention. These include the slide-
Plow. Shown to farm implement
ciples of human association dis-
safely. (Ps)
by Burton Holmes covered by Benjamin Franklin. The
Tom Joins the Safety P.a.trol is a — films produced
Films. Inc.. for such well-known
users and Case Blockmen and
dealers. (B.H.F.) program, which develops all man-
story of a small boy entering a new-
school in about the third grade. sponsors as Allied Mills, and J. I.
Power That Pays — J. I. Case Co.
ner of strategies and tech-
sales
Full color sound slidefilm intro-
He becomes very much impressed Case Company. ducing new '41 line of Case trac- niques, accompanied by manuals
is
by the idea of the school safety Slidefilm demonstrations offer a tors. New process was developed and based on techniques which are
patrol and he progresses through by producer for making large
simple, economical way for imple- quantity of natural color film the result of 22 years of experience
the various grades to the point
where he is to join the safety ment dealers and salesmen to show copies. Shown to prospects, bv the producer in providing plans
patrol. The story covers the vari- various models and to present edu- Blockmen and dealers. (B.H.F.) and materials used in 6.0()O.0fHI
ous duties and activities of the cational messages. That they have Oliver Farm Equipment has also training meetings by .\merican in-
school safety patrol. (Ps)
been most effective is evidenced by
In Case of Fire is a story cover- — their popularity and the sales re-
been successfully demonstrated with dustry.
ing the various causes of fire slidefilms and the Ralston Purina
KEY TO PRODUCERS: Ps (Photo-
—
hazards utilizing the theme that sults attributed to the medium by Company is another sponsor utiliz- of Sarra. Inc.. Chicago):
Sound Division
BHF (Burton Holmes Films. Inc.. Chi.
fire is a very helpful servant to these and similar sponsors. ing the medium to advantage. cago).
mankind, but in turn one of its
worse enemies, because of its de-
Making Cows Pay — Allied Mills,
Inc. 137 frames. Purpose: Sell
structive abilities. (Ps) livestock feeders on value of
Play Safe —
is a story with the Wayne stock feeds manufactured ANIMATED FILMS HELP MEN LEARN
proper use of equipment in a play- by Allied Mills. Shown by Allied
ground. The story is forcefully Mills repr. to feeders and dealers. THIS IS TECHNICAL ANIMATION* as utilized in a cross-section
of a tractor engine to show working pans. Every detail of oper-
brought home that a play ground (B.H.F.) ation can be thoroughly explained and understood.
is the only safe way to play, but
It's in the Bag —
Allied Mills, Inc.
Purpose: Demon-
104 frames.
notwithstanding that there are
strate Ingredient (Quality of Al-
wrong ways to use the various lied Mills' Wayne feeds as main-
playgrounds. (Ps) tained through laboratory control
No Use Skidding —A 20-minute and continuous testing at AUied's
program for the National Safety Research Farm. Shown to feed-
Council on winter driving hazards. ers and dealers by AUied's rep.
Covers various dri\-ing practices (B.H.F.)
necessary to drive safely on snow,
—
Dividends Plus Allied Mil's, Inc.
147 frames. Purpose: Dealer de-
ice or on various other conditions
velopment, with institutional story
existing throughout the winter. portraving advantages of Allied
Various points of winter driving Mills " dealerships. Shown to
are covered in police driN-ing prospective and established deal-
school sequence in the dramatic ers by Allied repr. (B.H.F.)
story. (Ps) Men —
of Action Allied Mills, Inc.
If It Happens —
20-minute sound Purpose: Dealer educational and
merchandising medium. Points
slidefilm produced for National
— way for dealers to tie in with
Safety Council dealing with the national gov't campaign to in-
proper procedures in the event of crease production of livestock.
vehicle accidents, whether bus, (B.H.F.)
truck or passenger car. Story Non-Stop Henry— J. I. Case Co. THIS IS DIAGRAMATIC ANIMATION-* in which diagrams and charts
explain the relation of elements in a formula or show comparisons.
covers all types of vehicle acci- 100 frames. Purpose: Sales and
dents including personal injuries, consumer education. Demonstrates
how Case non-stop power control
fires, and minor accidents, fully
,^
disk harrow fits into soil con-
illustrating steps to be taken and
servation programs and how it
proper procedure. (Ps) answers the problems of the in-
• * •
dividual farmer in conservation 1
Let's Use Our Heads and Save work and in doing a generally
Our Feet — 1.5-minutc film pro- better farming job. (B.H.F.)
lib.
duced for International Shoe Com- Easy Pickin's— J. I. Case Co. 1.38
frames. Pur/iose: Product and
pany, St. Louis. Program was
sales training. Provides sales -.r'
designed primarily for employees
of manufacturing plants illustrat-
medium for Case dealers and
Blockmen to use in selling farm
I"
ing why safety shoes are very es- implement prospects. Also ac- Courtesy rvu
"Courtesy Caterpill.ir Tractor Co.
sential to the workmen in manu- quaints dealers and Blockmen
facturing. (Ps) with product story. (B.H.F.)
toil 23
\umhf'r Six
THE INSURANCE AGENT TURNS
aUoLIv mLKVaIiI a new philosophy in safety
education gives double service to employer and employee
mmtmmmBmmmaam mmmmfmmmmm'im' l#
that Zurich, as a casualty insurance spoilage that hinders the maximum what he does away from the job.
company, could employers,
serve utilization of industry's tools and It recognizes that a worker is
employees, and the public alike by other resources. four limes more liable to be dis-
devoting its resources to helping It is in the reduction of these abled away from work than on the
reduce the tremendous toll of life, —
unnecessary accidents the 88 per- job. Therefore it is based entirely
money and time taken by avoidable cent caused by improper mental at- on the worker's own self-interest,
accidents. titudes or carelessness on the part his social (or gregarious) instinct,
(Above) Scenes from "Mind Over Insurance men know that only of the employees, at
individual his natural desire to feel important
Motor" typical Zurich safety subject.
two percent of all industrial "ac- —
work or away that Zurich has and to accept responsibility when
cidents" are un-preventable. found its unique opportunity for it is It has been de-
offered him.
Ten percent of the accidents re- public service through the creation veloped, is being improved,
still
J^USINESS can succeed and en-
sult from unsafe equipment, lack of Safety Zone Insurance Service. with the cooperation of a group of
dure only as a public service. The
of proper safeguards which man- This service is a completely in- outstanding authorities on the vari-
American System cannot survive if
agement might undertake to protect tegrated program of safety educa- ous problems of human behavior
it is built solely on the foundation
employees. Employers, safety as- tion and industrial relations, off- and opinion building that were
of private profit, solely on the basis
sociations, and the safety engineer- ered free to Zurich clients, through faced in the solution of the basic
of financial return to stockholders
ing departments of great casualty its agents and producers, which objective, accident prevention.
and management.
insurance companies are doing an stimulates individual employees to The success of their work is seen
Realizing that every business train for lives of greater individual in these cases, selected at random
excellent job of eliminaitng these
that benefits from the American so-called "management hazards". success. The program is based on from Zurich's files:
way of life must accept its share
Businessmen almost always over-
the known fact that what a man — One company had developed
of responsibility for preserving this does at work is a by-product of a 155 percent loss experience on
look, however, the fact that fully
system. Zurich —
more than three
88 percent of all accidents are
years ago — assigned one executive
caused by employees themselves,
to devote his entire time to finding
have their origin in a faulty men-
the answer to one question: "How
tal condition or in the lack of
can Zurich improve its service to Field reports indicated unusual au-
proper supervision or education.
the American Public and to Ameri- dience interest and response to the
can Business?" Workmen'scompensation, paid new "Safety Zone Insurance Serv-
by an insurance company, can ice" slide films produced by Mac-
The answer, still in the process Donald Productions, Chicago, for the
never equal full pay. No settle- Zurich General Accident and Lia-
of development and expansion, was ment check can ever compensate bility Insurance Company, Ltd. So
found in Zurich's "Safety Zone In- fully for loss of life, for pain, or Business Screen interviewed alert,
surance Service," in which slide young, far-seeing Neville Pilling,
for mental distress to an employee's United States manager of Zurich.
films play an important role. Films The resulting story discloses that
family. Today it is especially ob-
are. in fact, the keystone of an arch vious that payment of indemnity, Zurich's successful slide films are
of public service in which every based on a public relations philosophy
as provided in an insurance policy, of unusual depth.
practical means of employee edu- can never replace the precious
cation has its part. Mr. Neville Pilling The Editor.
"man hours" lost to national de-
It was obvious from the first fense by accidents, mistakes, and
AUDIENCES FROM EVERY WALK OF LIFE attend An Auburn (New York) packing house group listens and Retail grocery chain employees attend another r!
meetings — (below) employees of a San Antonio drug chain. learns at a Safety Zone Insurance Service safety session. educational group showing arranged by a Zurich S'l
24 BusinrsH Svreen
—
workmen's compensation insur- cording calendars, buttons, awards. by Neville Pilling, U. S. Mgr., Zurich Insurance Company
ance. After Safety Zone Insur- follow-up folders that keep alive
ance Service had been in opera- the principles stressed in the films,
tion for one year, the loss ratio and souvenir "good fortune" coins
was 48 per cent. that constantly remind employees
(Below) Omaha <Nebr.) executives and employees learn correct safety procedure.
(Right, top) Reminder outlines are provided at each program. (At right) Recent
employee and executive audiences ranged from laundry workers to film service men.
IN ^e DISTRIBUTION FIELD
O.N August the \\n:\ Motion Thk achievement "sound
T^hyBuyaTOPSY?7\
I. latest in
Bureaus new exchange in Dallas. trucks", a masterpiece of ingenuity
Texas will open. This move was which should receive a nod of ap-
made to meet the heavy demand for probation from anti-noise sponsors
its industrial pictures in the rap- everywhere has just been introduced
Successful slidefilms are not Topsies —they don't "just
idly developing Southwest area.
In 1911. Southern cotton mill
by King Cole's Sound Service., Inc..
New York City.
grow." They demand a special technique: one that
workers saw in their Y. M. C. A.'s
combines top flight merchandizing with brilliant writ-
Light & (;oi.or \s. Soi nd
motion pictures of French and
ing of dramatic quality. Brilliant direction of photog- Spanish workmen at various oc- It consists of a revolving crystal
cupations, and asked to see what the globe mounted atop a gayly painted
raphy and production further fortifies the well-told
American workmen did and how red-white-andblue truck, with 10
sales story. colored spotlights and two specially
they did it. To meet this challenge
constructed airport spotlights all
• • • the Y. M. C. A. organized its first
motion picture service. In 1924. it focused on the turning sphere, pro-
opened its Chicago exchange and. ducing a rainbow effect of con-
But when your slidefilm is projected is it still a Topsy? stantly changing bright hues simi-
in 1937. a San Francisco branch.
Does it lack that important factor for success — brilli-
Several hundred industries have
lar to those used on dance floors.
48 Years of Successful Siiowmansliip June 1 consolidated its offices with "\^Tiile the lighted crystal globe
that of its Los Angeles licensee. is restricted to night advertising for
Standard Talking Film Service. its best results." Mr. Cole said, "the
Quarters are now located on "film same truck can be utilized during
row," at 1963 South Vermont \ve- the daylight hours as a sound truck,
BURTON HOLMES FILMS, INC. nue, Los .Angeles. equipped with phonograph records
PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY Allied's licensee in Seattle, Mo- and speaking apparatus, in places
7SI0 North Ashland Avenue Telephone ROGers Park S056 tion Picture Service, at 5514 Uni- where existing conditions do not
versity W ay. assumes Modern's ac- make this form of attention-getter
tivities for the state of Washington prohibitive. ^Tiere desired, light
under the new setup, and likewise and sound units may be used
A FREE INFORMATION Address your inquiries concerning fil"t pro- Moore's Projection Service. 210 simultaneously and for use at
duction, distribution and equipment to the
Screen Seri'iee Bureau of BusiN^ESS Screen, Fitzpatrick Building. Portland, be- county fairs and similar gatherings
SERVICE FOR READERS 2iJ North n'acker Drive. Chicago. Illinois.
comes the licensee for Oregon. a portable platform is provided."
'^
26 Busineim Sereen
NAir SELECTS IeVRV
DcVry
U MM SOUND PROJECTION hundred DeVry 35mni semi-portable sound projectors,
16mmsound projectors offer the
finest inscreen performance and sound .. .
selected after rigorous tests. For the entertainment and
are designed and engineered by the same instruction of the men who man our first line of de- The new DE VRY
35 Semi- mm
skilled technicians now building Nav-y*s
35mm units. DeVry 16mm projectors are fense, motion pictures will play the leading role and to Portable Sound Projector, as
the preferred choice of International Har- supplied to the U. S. Naw.
DeVry craftsmen has been assigned the task of pro-
vester, Allis-Chalmers. Ford, Firestone, (Uiumlnanfs and amplification
—
Goodrich many other industrial leaders viding precision-smooth theatre quality performance systems Included!.
and schools everywhere. Sea duty, from
conditions of peace and war.
under all Features a new patented projection
DeVry 16mm "Interpreter' the Arctic to the Tropics —
salt air, stormy weather, mechanism that is unmatched for sim-
plicity of design, smoothness of opera-
and the mighty tremors of a man-of-war in action are tion and its watch - like precision
typical problems that have been met by the selection —
workmanship the same fine crafts-
manship that has been the DeVr>'
of this proven, dependable equipment. Wherever duty creed for nearly three decades.
calls, DeVry is ready to do its part.
Unsurpassed in high fidelit\' sound re-
production and brilliant, snow-white
rock steady pictures. Sound Head buili
the Othfl Inrid—^at vrt<ll tii on thf in directly into picture mechanism plaie
nt DeVry coniribulion
nalionat dvfenB*
and in the air
cition-buih
DeVry pre
ntalion piclur,
—assures miscroscopic synchroniiation
is
of sound track and image. Write
p tperial DeVry Cam- equipment terr^i many othe.
branehe% of the nation' for complete specifications, prices.
a unit utitiaed for
'\tiral flinht luting. nrmmJ terricva.
DeVry
ARMITAGE
1111
corporation
CHICAGO,
• NEW YORK
AVE • CHICAGO • HOLLYWOOD
ILLINOIS
:-**^H*- ll'
—
Bridge Charity Hospital unload- — Seward. .Also down the Yukon
ing of banana and coffee boats — River with scenes taken from its
28 Bustnvfis SereeH
Scenic Denver & Rio Grande shows the development of irriga-
— films shown by represenfofives tion in Utah, completely pictures
Rails to Rainbow's End (1941^ the operation of the Bingham Mine
is a three-reel sound film in natural of the Utah Copper Company, larg-
color picturing the Rio Grande trip est open-cut copper mine in the
from Denver to Salt Lake City via world, and portrays the scenic won-
Colorado Springs, the Pikes Peak ders of Salt Lake City, with special
Region, and the Royal Gorge, with emphasis on the Mormon Temple
return via the Moffat Tunnel Scenic Grounds. This film, requiring 32
Shortcut along the Colorado River. minutes for showing, is narrated by
Interspersed are numerous interest- Don \^ ilson. and carries extremely
ing side trips to such spots as the effective musical and sound effects
Gunnison River, famed for its trout background.
fishing. Colorado National Monu- Magic Beneath the Clouds is
Traii.ways TO THE Sky ( 1941 "i Echo Lake Hotel, all near Denver. industry of the \^'enatchee Valley
is a three-reel 16 mm sound film Other scenes include: Pike's Peak where a major portion of ihe
in natural color picturing the routes by train and auto. Tower atop worlds apple crop is grown, tell-
of Rio Grande Motor \^ ay in Colo- Pike's Peak and final views show ing the story of the apple from
rado and Utah. sunset from Pike's Peak and rear apple blossoms to the finished
view departing Rocket. Film
of box of apples on their way to
Wisconsin Conservation Films may be obtained on application to the markets of the world.
—
resources & recreational subjecfs T. J. O.'Shaughnessy. Rock Island In .\ll the ^S'orld (34 minutes).
The \^ isconsin Conservation De- Lines. Room 917. LaSalle St. Sta- This is a new film on glorious
partment has attempted to organize tion. Chicago. Glacier Park which shows what
a film library of subjects designed evervone can do on a vacation
Great Northern's Pictures
Rocky Mountains.
to effect a better understanding of
— rate as works of cinema art
in the
the aims and accomplishments of
The Great Northern Railway at
A from the Company
letter
this department. It believes every
seven sound
states: We
have .sound projectors
the present time lists
citizen .should know more about in Chicago. New York and San
films which were photographed in
forest production and protection, Francisco ticket offices. These offices
full color on Kodachrome. The
bird and animal habits, fish propa- will gladly put on a show and will
names of the seven subjects are
gation and other subjects of a simi- present anv one of these films to
listed in the order in which they
lar nature, since these activities in- an interested audience of at least
were produced:
sure the future of the country's 50 people or more. \^ e also have
ACE LINE MOTION PICTURES present South Amer- Scenic Way West (44 minutes).
. in all its romantic charm and beauty. Ten subjects natural resources. sound projection equipment in our
Depicts from Chicago
I listed, many in color and sound. There are also prepared scenic
the trip
home office, and every winter we
over the line of the Great North-
and recreational films showing tour the United States putting on
musical background of unusual ex- ern Railway to the Coast and to deluxe presentations of our latest
Wisconsin's fine fishing waters, state
California and Canada. pictures for service clubs, travel
cellence. parks, canoe trips and winter
Desert Empire is a three-reel sports. These reels are of interest Vacation Adventureland (33 organizations and schools and col-
black-and-white sound film portray- to citizens of the state as well as minutes), A trip in Glacier Park leges. We do not loan sound prints
ing industrial and recreational ad- the tourist public from other sec- over the regular highways and as a usual practice, as the chance
vantages found in Rio Grande ter- tions interested in vacation areas. gives a good idea of the average of damaging the film is loo great.
ritory in Utah. Treated in dra- The films are only distributed trips for tourists in Glacier Park. However, if we know the equipment
matic fashion, this motion picture from the Photographic Section. The North Circle Trail 138 min- and the people who will show the
\^ isconsin Conservation Depart- utes). A five-day saddle horse film we will ship film. (OVER I
shots of the train. In Denver: State trout in the lakes and streams of
The convenient LOCATION of Twenty North Wacker is one outstanding reason why this superb modern office building is the
preferred choice of so many national business leaders for their office headquarters in Chicago. At the gateway to Chicago's Loop
business district and nearby financial, wholesale and shopping sections. Twenty North Wacker Drive has the additional LOCATION
advantage of surface, bus and elevated lines at the door and several principal Chicago rail terminals within a few minutes walk.
Office accommodations afford maximum light and air on eight sides with tower office suites far above the surrounding business struc-
tures. Service facilities are unexcelled with luxurious club floors, studio theatres, ample low-cost parking and unexcelled modern
dining rooms for employees and executives. These and many similar advantages in addition to LOCATION, will afford added
efficiency, comfort and economy for your own organization at Twenty North Wacker Drive.
32 Businens Screen
.
PERSONALITIES
.Associated
appointment of
also
J.
announces the
A.MlDOLEttoOD
^WW? ^mnBB
IN THE NEWS to the contact stalT of the Detroit
office. Mr. Middlewood. formerly PRESENT YOUR MESSAGE
# One of the comnuTcial film in- head of the film department of the
dustry's best known personalities. Ford Motor Company, brings to As-
MR. JOH.N STRICKLER. who for over sociated a wide background of ex- TO SELECTED AUDIENCES
twenty years was an executive of perience in sales promotion and (CLUBS, INDUSTRIES, CHURCHES, ETC.)
the Jam Handy Organization in sales training of all types as well
Detroit is no longer with that firm as his knowledge of motion picture
but is now associated with the and slidefilmplanning and pro-
Motion Picture Engineering Com- duction.
pany. Detroit, where he is Vice-
Roquemore Opens in Buffalo
President. The firm specializes in
the design and manufacture of mo- Everett E. Roqle.\iore. pro-
MILLIONS ARE IN THE PROCESS .^"
lion picture projection equipment ducer of commercial and educa-
slidefilms and motion pic-
OF REACHING BUYING DECISIONS >^
and other special display apparatus. tional
In this work Mr. Stricklers profes- tures, recently established eastern
Q
sional engineering background is
an invaluable asset to his firms
headquarters at 425
Buffalo. N. Y., under the
Elmwood .Ave..
name of
44= RIPE FOR PICKING ^X<J^READY FOR RIPENING
extensive industrial film clientele. Audiences of substantial buying-power are eagerly accepting motion
Roquemore Films.
pictures from the Y.M.C.A. bureau. They regard our films as a source of
Opens St. Louis Office Mr. Roquemore will divide his
reliable and usable information.
.Associated Sales Company, of time between the Buffalo and Chi-
cago areas his midwestern head- Their confidence Is the confidence you want.
Detroit, has just announced the
opening of a St. Louis office. The quarters being located at 127 Key-
NOW IN Every screen is a demonstration and show
window for your product ... an opportunity
office, located in the Shell Building, stone Ave.. River Forest, III., a DALLAS to implant convincing facts and preferences
will under the direction of
be suburb of Chicago, where his busi- at 1700 Patterson Ave.
As of August 1st. . strategically
. . throughout the mental
. . .
J. E. JURY. ness was formerly conducted under L. stages of reaching buying decisions.
Mr. Jury is also president of the the name of The Everett (^o. Dur-
firm. Business Collaborators. Inc.. ing his many years of expeirence.
Y.M.C.A.
of St. Louis, who specialize in the as director of sales and advertising
production of industrial educational for several large national corpora- MOTION PICTURE BUREAU
literature. Besides managing the tions. Mr. Roquemore supervised NEW YORK CHICAGO D/tlUS UN FUNCISCO
St. Louis Office and handling the production and use of numerous 347 MtDIIOII tVE. 19S0. UStUEIT 1700 PtnERSON ME. Ml TUIK ST.
contact work in that area. Mr. Jury films which produced outstanding
will assist the creative and technical results in the field. He also writes
staff of Associated in Detroit. radio scripts.
Travel Prevue
Guests in the Photo
and Sound. Inc. Little
'Jjtmnfnm FOR DEFENSE !
Theater in San Fran-
ci.sco recently were ex-
ecutives of the Denver
and Rio Grande Rail-
road. Mr. J. E. CoLRT-
NEY. .Assistant Traffic
Manager of the rail-
COUNSEL OF MACDONALD PRODUCTIONS- has joined the staff of or silent slidefilms an effective aid. For showing
TEN YEARS EXPERIENCE IN SALES ."springer Pictures and your own training films, S.V.E. Projectors have
PROMOTION. • v\ill divide his time be many exclusive advantages that provide more
* * S.V.E. PROJECTOR
twi-en New York and MODEL G efficient projection and easier operation. S.V.E.
HAVE YOU SEEN OUR LATEST SELLING made the projector for showing mm.
35
SUCCESS FOR ZURICH GENERAL ACCIDENT
Detroit offices. He will for Large Audiences first
Powerful 30O-waH projector for filmstrips more than 20 years ago. More than
serve as agency contact
6 LIABILITY INSURANCE ^^^ man on motion pic-
jingte-frame
ented S.V.E
tlidefllms.
Rewind Tak«-Up
Pat-
three-fourths of all the filmstrip projectors serving
CO. LTD.? protects and rewinds film in business and schools today are S.V.E. equip-
tures and will promote correct sequence as it
chrome
is
catalog, which gives
shown. Black with ment. Write for S.V.E. full
his new process for frim: in handsome leattierette
information on all models of S.V.E. Projectors!
carrying case
color slide films which,
Slide Fi/ms
it is expected, will cut
Motion Pictures
the cost of this medium
sociEiy fOR VISUAL EDUcflTion. inc.
lOO €flST OHIO STR€€T CHICAGO ILLinOIS
737 NORTH MICHIG>«N, CHIC4G0 DElowore I50I considerabh
poses to place similar equipment in the principal Express. To bring the ser\'ice. phone us.
The Air Corps (with over 1,500 units), the LOCAL PRO.IECTION SERVICE
PRODUCER DIRECTORY CCC, CAA and Civilian Pilot Training schools
and a great many similar agencies including the
California and Pacifie Coast —
Army and Navy mechanical training classrooms
are well-equipped with the familiar silent film- ALLIED FILM EXHIBITORS, Inc.
and firm believers 1963 So. Vermont Avenue. Los Angeles. CaL
OUALITY PRODUCTIONS strip projector
and efficient means of training.
in this simple
EXKTBITOBS OF leMTVT rNDUSTBIAl. AND
BLACK & WHITE & IN COLOR PUBLIC BBI.ATIONS FIZ.MS.
It assumed here that LaGuardias USO
is
56 excbang'es serving' 250 comznimitles 1& the
morale agency will make large use of projectors. Western Trading' Area.
In World War 1, you may remember, we had Rmgionat offlcms
the vast Army of speakers who appeared every- SAK FBAKCISCO • FOBTI.AITZ} • SBATTI.E
Division o^ /SARRA, Inc. where at the slightest provocation and spoke for
three minutes. It is expected the film and the Missouri, Central Illinois, Etc
WHItehall 5151 -:- 14 East Ontario Street -:- Chicago
projector will take their place in this \^orld
\^ ar. These substitutes are available almost in
every hall, in most churches, schools, factories, fn caoe^tofe i*t ST. LOUIS
and the States of Missouri, Illinois, and Arkansas
and at all assemblies where people gather. Al-
ready Carlton Duffus and his associates of the i^ RAY SWANK
Treasury in company with the publicity agencies 420 N. SKINKER BLVD.. ST. LOUIS. MISSOURI
STRAIGHTFORWARD of the Post Office and other great Government EXPERIENCED COMMERCIAL DISTRIBUTOR
Also Equipment Rental and Complete 16 mm. Library
departments, are using the film and the projector
INDUSTRIAL ILLUSTRATION
FOR USERS OF to sell Defense Bonds and Defense Stamps. New York, New Jersey, Connecticut —
16mm MOTION PICTURES Editor's Note: The need for a defense film pro-
STILL PICTURES • SLIDEFILMS gram plain to forsee. As usual the totalitari- 1L\A\A
COLOR
is
OMM fi.
ft
?CkJKJ
motion picture proiection
^OmlVI
lervice. Arrange club,
ans have taken a leaf from the familiar Amer- school, church showings, supply equipment and operators.
Full responsibility, one-time or long runs in New York,
photographer and the projectionist with the first New England States —
1U PICTUREPHONE line troops. In our defensive preparations, edu-
cation of the public as well as the armed services
—in BOSTON see PATHESCOPE
jor Training, Sales, will call forth these most effective weapons of
for your
Demonstrations, Meetings audio-visual instruction. It remains for those
AMPROSOUND. FILMOSOUND or RCA
The Only Complete Line of Sound Slide Film who can use them to employ them efficiently and "Gef a swell show for your
Projection Equipment on the Market. What-
to those in the commercial and educational film swell picture."
ever You ISeed, We Have It. Twenty-Five Ex-
clusive Advantages. Radically DifTerent. world who understand the medium to help assure Jj Write or phooe the
O.
Write us today
McCLURE TALKING PICTURES
. . .
their efficient use in the interests of defense.
PATHESCOPE CO.
J. 438 Stuart St., Boston Tel. COM 0640
1115 W. WASHINGTON BLVD.
CHICAGO, ILLLINOIS Pti„ne CANal 4914
Ohio. Micliigan. Etc. —
FILM SHIPPING CASES 1,125,000
DiiffliH
PRODUCERS Of BUSinfSS
nut est Rural Residents See Oui
ON PROTECT
UMM REELS «5 ELmuiOOD AVE.
FIBERBILT
AND FILM uffflio. n.y. RATES ON APPLICATION
SHIPPING WHILE
CASES IN TRANSIT
Vi
TWYMAN
Central Avenue
FILMS. Inc
Helping Meet a Crisis!
AMPRO PROJECTORS ARE SERVING IN THE NATIONAL DEFENSE PROGRAM
Slmle^
.^.5
PLUS-X SUPER-XX
for (feneral studio use when Utile light is available
BACKGROIJND-X
for backgrounds and general exterior work
To Business Executives
with the courage to plan
THREE YEARS AHEAD
American Can Company While we are devoting part of our efforts to pro-
American Viscose Corporalion moting and producing vocational training films to
The Bales Manufacturing Company
Wallace Barnes Company
speed defense, we are also helping a number of
Black & Decker Manufacturing Company large business organizations prepare for all-out com-
Cadillac Motors petition in the years ahead
Calco Chemical Company, Inc.
Camp & Company
—By devising long-range draining programs, to
S. H.
Cluetl, Peabody & Company, Inc. keep far-flung sales and dealer organizations
Dictaphone Corporation ready to do a top-flight selling job whenever the
E. I. duPont de Nemours signal flashes.
Eberhard Faber Pencil Co.
Ethyl Gasoline Corp.
—By promoting long-range educational pro-
Godfrey L. Cabot, Inc. grams, lo create a better understanding on the
The B. F. Goodrich Company part of high school and college students (and
Hart Schaffner & Marx many benefits which come
their parents) of the
Jenkins Bros.
Johns-Manville Corporalion them as a result of the specific services of
to
Kenwood Mills American business institutions.
Mohawk Carpet Mills, Inc. Both of these programs are designed to meet prob-
National Biscuit Company
National Lead Company
lems that are bound to become increasingly perplex-
Pepsi-Cola Co. ing;and since they cannot be escaped, it is surely
Socony-Vacuum Oil Company, Inc. good judgment to anticipate them with a plan that
Swift & Company
can be quickly adapted to each changing situation.
Talon, Inc.
The Texas Company May we tell you more about these plans— and from
our many years' experience suggest how they may
OR ANY OTHER CARAVEL CLIENT
contribute to the solving of your long-range prob-
lems? A letter entails no obligation— and it may prove
very well worth while.
much
story cen-
OF THE PERIOD ters on the work of a young health
commissioner trying to clean up
* • * vice; light romantic interest is pro-
vided by the story of a young cou-
iiiiiiiiiiiiiiiiiiiiiiiii ^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
the film; more than 500 educational the public" misunderstandings and
Seeing Is Knowing: Films in School 24
institutions have booked the longer ill-will are likely to arise.
cation libraries for distribution to er's new attitude toward his public
Index of Production 32
high school subscribers. relations problems is the produc-
Film Index: New Films Listed 34 tion of Todd Company's new sales-
training sound slidefilm for bank-
"No Greater Sin" Under the title of Selling Your
Number 7 1941 Volume 3 ers.
Contributing its bit to the slow- Bank the new production deals prin-
Business Screen Magazine, issued by Business Screen Magazines. Inc.. 20 evaporation of one of our most re- cipally with techniques of selling
North Wacker Drive. Oiicago. on September 15. 1941. Editor: O. H. Coelln.
Jr.: Art Director: I>an Runyan. Eastern Editor: Robt. Seymour. Jr.; New- vered social taboos is a new edu- the idea of using special checking
York Offices :Clianin Bldg.. Phone Murray Hill 4-1054. Western Editor: H. L.
Mitchell. 2469 Hill Street, Huntinirton Park. Calif. Phone LAfayette 4668.
: cational film called A'o Greater accounts. The techniques illustrated
Washington Correspondent: Arnold Kruckman, Burlin^on Hotel. Washington. are also applicable to the problem
D. C. Acceptance under the Act of June 5. 1934. authorized February 20. Sin, which had its premiere show-
1939. —
Issued 12 times annually including 4 special numbers (not circulated
ing in New York late last August. of selling numerous other special
in the business field).Subscription: S2.00 for 8 business number;;; Foreign
and Canada $3.50: Single Copy 50c. Entire contents Copyrighted 1941 by
The film is about syphilis. banking services.
Business Screen Magazines, Inc. Trademark Reg. U. S. Patent Office.
Following up the educational The film stresses two major prin-
work of U. S. Surgeon General Par- { Continued on Page 6, Col. 3)
Bustneaa Screen
Dependable Performance
FOR EVERY INDUSTRIAL OR DEFENSE TRAINING NEED . . .
AMPRO
PRECISION CINE EQUIPMENT
Name
Address
City
....
O
C
New Amprosound I6mm Projectors.
Ampro 16mm Silcnc and Convertible to Sound Projector*.
Stait-
— —
comfortable opera-type chairs and, above all, the dramatic view Hollywood names as Zazu Pitts and everyone in any way connected
Slim Summerville. Director is Jean with efficient production resulting
over all New York mean comfort and enjoyment to all whom
Yarbrough. from intelligent use of grinding
you invite. Large space adjourning the Auditorium is available
Incidentally, the expansion of wheels. Its content is a sales ar-
for displays and refreshments. gument only in a very indirect
Wilding's Detroit and Chicago
plants is one of the most current and secondary way. Primarily it is
Stage facilities, lighting equipment, motion piaure and public
signs, if signs be needed, that the aimed at keeping present customers
address systems, dressing rooms and v.orking space all are ar- content with the product they have
commercial film industry continues
ranged for the utmost efficiency. to grow and expand. In Chicago, bought by teaching them how to
50th floor of the chanin building tance of commercial films in train- tools are made, followed by visual-
122 EAST 42nd STREET NEW YORK • • •
ing men for technical defense jobs
may be found in the state-wide pro-
ized presentation of the safety fac-
tors involved in using grinding
gram, initiated in New Jersey in wheels properly.
« Business Serpen
— .
i¥HArBooff/s/TffNOBoorsas/r?
A lot of people can make good commercial and industrial have something to offer. If you are thinking of making
movies. But the most brilliant picture ever made isn't a moving picture — or want profitable distribution for one
worth a hoot ij it isn't seen. already made — consult Castle.
Castle Films not only makes good movies it gets them -AMONG THE MANY LEADING AMERICAN INDUSTRIES-
seen nhere they will do the most good. Last year alone,
SERVED BY CASTLE FILMS ARE:
over 25.000,000 people in key buving areas saw Castle-
distributed films. Procter & Gamble Ligoelt & Myers Tobacco Co
. . . E. I. du .
Castle Films' Distribution Service. heed Aircraft Corp. Carrier Corporation . Pabst
. . . . .
^ ith a coast-to-coast system that reaches where others Brewing Co. Sealright Corp.
. . . .\etDa Casualty & Surety . . .
amiMAKisMovKs. . . cmumsmMsmf
RCA BLDG NEW YORK RCA BLDG NEW YORK
FIELD BLDG
RUSS BLDG. .
CHICAGO
SAN FRANCISCO CASTIE FILMS FIELD BLDG
RUSS BLDG. .
CHICAGO
SAN FRANCISCO
film industry has been duly noted by our contempora- unfortunately colored by that brand properly organized, is already con-
of journalism which favors the sidering the enlargement of its
ries in that other world of so-called "entertainment". half-truth, the unsupported testi- membership. It is prepared to ac-
to the facts and the usual mony of anonymous authority, and cept as members those qualified to
With splendid indifference
a shade or two of the kind of exag- subscribe to its purposes, announced
unswerving loyalty to the Broadway code of exagger- geration which in any other busi- in its Articles of Incorporation,
ness would be recognized as plain, provided they are solvent, have the
ation, these so-called journalists have sought to dis-
old-fashioned baloney. tools of the trade in the form of
Because four of the founding technical and studio requirements
credit not only this organization, but by implication,
members of The Institute are re- and are experienced in educational
the commercial film industry as well. putable and eminently responsible film production. The only exclu-
representatives of this industry. sion in this, manifestly, is the pro-
Business Screen believes their own tective exclusion, in the interest of
We have had no part in the formation of The In-
testimony to be illuminating and the Public and the Institute, that
stitute for the Advancement of Visual Education and helpful. Our own opinion has will membership of the
insure a
been expressed editorially in an- highest character and the soundest
Vocational Training. We have, in fact, regretted its
other department. Controversial experience.
signed opinions will be received
restricted membership during this pioneer phase of
and published here according lo Purposes of the Institute
organization as much as we appreciated the need for their merits and the qualifications "The purposes of the Institute,
of those who submit them. They
set forth in its charter, are to estab-
the standards of responsibility and experience on which are, indeed, welcome in these pages.
lish a better understanding of the
The following outline of the pur- usefulness and advantages of mo-
it was founded. We were the first to publish these
poses and plans of The Institute tion pictures andfor educational
standards as they were expressed in the model contract has been submitted to the editor of vocational purposes; encourage to
Business Screen by Mr. Herbert and promote the use of such pic-
prepared by the Procurement branch of the U. S. Treas- Houston, well-known in publishing tures: lo promote by closer personal
circles, and present Chairman of contact of the members the inter-
ury as a basis for bidding on the recent U. S. Office of
the organization: change of ideas, thereby obtaining
a better understanding of mutual
Education vocational training film program. Mr. Houston's Statement
problems arising in the business: to
'"There no more mystery about
is
foster and maintain better relations
Bui such an organization now needs to broaden its The Institute." Mr. Houston said, between producers of such motion
'"than about any one of scores of
pictures and those who use them,
influence by encouraging the participation of
all re-
other trade associations that are
and between the producers them-
formed to serve the common inter-
selves: and for that purpose to es-
sponsible producers without delay; It should qualify
ests of particular industries. They tablish and maintain fair and uni-
demonstrate the soundness of
leadership by the addition of recognized authorities
all
its form trade practices, customs and
cooperation among competitors lo commercial usages and a high stan-
from the fields of technical research which distinguish serve both the Public's interest and
dard of ethics for those engaged
their own: that is now so widely
in the business.
industry from that of entertainment. This is a
this accepted that has become part of
it
"To hold and free discussion
full
the American system of free enter-
good beginning but it will mean no more than that of trade volume and
conditions,
prise. The great Motion Picture
needs of the industry and to devel-
until many other producers recognize the common need Producers and Distributors Asso-
op, for the benefit of all concerned,
ciation, with the resourceful Will
reliable information with respect
for such a Code of Standards and for the establishment Hays as its President, represents
to the business.
this same sound American principle
seek to accomplish these
"To
and support of a research and development activity of cooperation among competitors
just as our Institute does — no more, purposes by bringing together as
who
whose benefits would profit all.
no less.
members of the Institute those
agree to subscribe to the ethical
"The Institute was incorporated
a broad and unselfish course we pledge our standards set up by the Institute
To such under the laws of New York in the
and who are qualified by previous
spring of this year as a non-profit
whole-hearted support. directors are experience to render competent
organization. Its
O. H. COELLN, productive service of the required
Jamison Handy of Detroit. Presi-
Editor: Business Screen dent of the Jam Handy Organiza- specialized character — to the end
Business Screen
LEADING USERS OF INDUSTRIAL FILMS RECOMMEND DA-LITE SCREENS
film
Da
a scene
- Lite
from
shown on
Ch;
SCREENS
Mr. Steve C. Brown, Advertising iNIana-
lenger model. ger, the Cleveland Tractor Company,
writes:
"We use Da-Lite Screens exclusively,
for the simple reason that tliey are the
best that can be had on the market
today.
".Manv of our salesmen show these films
in the daytime in their hotel rooms and
in prospective dealers offices and bank-
ers offices and we find that the Da-Lite
beaded screen gives belter results under
any and all conditions than any other
screen. This is very important to us
because, when our men are showing
these films in the tiaylime. we want the
l)est possible projection that it is pos-
sible to get, and when there is foreign
interfering with sound slidefilm
THE Cleveland Tractor Company. Cleveland. Ohio, uses the Da-Lite Glass-Beaded
surface for perfect projection under conditions.
all They the Challenger
find
light
pri>jecli(>ns. the best in screens is neces-
model, like the one shown above, the ideal mounting wherever traveling is necessary. sary."
Its compact, lightweight "all-in-one"' construction, and other advanced features,
Ask your producer al>out Da-Lite equip-
make it easier to carry and set up. It is the only screen that can be adjusted in height
ment, famous for quality fur 32 years,
merely bv releasing a spring latch and raising extension support. It can be .^et up
anywhere in 15 seconds. No separate adjustments of the case. ^rile for literature, Dept. 9 B. S.
Number Seven 19 il 9
'^^^^'^"•^-*-"^-'
Thousands of business men would like to know about your prod- or locally, choose MODERN. The complete service is exceedingly
uct or service, or that of your clients. They are typical Americans, economical, the selling advantages many. Why not be sure?
men open-minded to new ideas, men eager to be a part of an Investigate the possibilities ol your sound movies.
attentive audience viewing your sound movies.
But whether your product or service is advantageous to men of Yes, Why Not Investigate?
industry or to housewives, it's sound business economics to
present your proposition to the right group, in the right locality, We welcome the opportunity to talk across your desk about your
at the most opportune time. That's how to realize the most out films and how you can get the biggest return out of your invest-
of your advertising investment with talking pictures. ment. We feel certain you will be interested in knowing how your
present and future sound films can be shown to specific groups of
The right distribution needn't be a problem. The MODERN people in the RIGHT WAY— at low cost. Just phone Circle 6-09 10,
plan of controlled showings enables you to select the territory, or write us today at 9 Rockefeller Plaza, New York, N. Y.
the audiences and the timing. MODERN does all the rest. What-
ever the type or length of your talking pictures,MODERN service
assures expert screening according to plan, and gives you depend-
able reports on who, where, when and how many attended each
showing.
Whether you want controlled coverage nationally, sectionally.
lO Uusiness Screen
:
INDUSTRY TAKES ITS STORY TO THE PUBLIC. AIDS DEALERS AND SALESMEN WITH FILMS
# As AMERICAN l.NDLSTRY devotes previous ingredients. In some ca.ses charged with the responsibility of for those industries less aflfected by
an ever-increasing part of its pro- they are not. \nswers covering all sales must translate industry prob- defense shortages, film entertain-
ductive capacity to the task of pre- sides of this problem are going to lems into the terminology of pub- ment and screen advertising will
paring America's defense, the time- be needed by the retailer for the lic relations. They must redouble help make the sales which the ab-
worn phrase "business as usual benefit of the consumer; for the effortsin dealer education to de- sence of other media in these
has been shelved for the duration. salesman contacting retailers and velop and instruct his salesmen for swiftly-developed areas. The work-
Can industry shelve its dealers and jobbers. new responsibilities in service and ers like the movies.
salesmen, too? 3. Increased prices, lime de- maintenance. They must help him In a few years, perhaps less, the
The normal problems of to convince his customers of the
Thefoundation of successful lays, etc. phrase '"business as usual" will
everyday selling have been multi- value of substituted articles. .\nd. come
American merchandising has as its off the shelf again. Those who
plied a thousand-fold. Today's sales- finally, they must maintain the will exceed
cornerstone the humble retail deal- it with the greatest ef-
man must be a compounded version prestige and goodwill of their fectiveness and profit are the com-
er. Of equal importance in the
and of diplomat, engineer, and master parent organizations among cus- panies who are investing today
structure are the jobber dis-
appeaser. Strong doses of prayer tomers they are unable to supply against that inevitable future. The
tributor and cementing the relation-
and carefully-timed humor will for the time being. experiences of
ship on a nationwide basis are the \^ orld \^'ar I taught
untold thousands of hardworking have to be administered with a free Motion pictures and slidefilms are us that the sleeping hares who had
salesmen and sales executives whose hand in the dealer field. already playing an important role outdistanced the field woke up to
tireless efforts have for years past in this new program. \^ ith budgets find their markets and their dealers
Dealer's Vi'oES Are Multiplied necessarily curtailed for the pro- overtaken by the persistent, doughty
set the gauge of America's produc-
tive output. Today these forces These problems of the manufac- motion of business through mass tortoises who never conceded the
face the stiffest test of their exist- turer's sales organization are de- media of the press and radio, many race or lost faith.
ence as our Government and those rived from the manufacturer's pro- firms are undertaking a long-de-
of a dozen other nations recognized duction problems and directly re- layed program of consumer educa- Projectors in the Schools
by the Lend-Lease .\ct compete for lated are the multiplied individual tion. Films shown before adult
problems of the retailer himself. groups, at parent-teacher meetings
• Motion pictures have become
the output of practically every de-
and before similar audiences may
a potent dynamic factor in the field
fense industry. Dealing with the ultimate consumer
of education during recent years,
he must regard curtailed production be directed for long-range good-
The Problems of a Defense Era and in the present emergency their
as reduced sales; substitute mate- will purposes. Honest, straightfor-
functions in this field will doubt-
Today's selling strategy in some rials become a problem of customer ward narratives with no advertising
less growin importance, since it
lines of business is beginning to relations. .\nd, finally, the increased will help tomorrow's customers if
has beendemonstrated that they
consist of a diplomatic evasion of cost of turn-over through fewer they are provided for use on the
offer an efficient means of convey-
new orders. WTien the phrase '"busi- sales and higher original prices thousands of sound and silent pro-
ing ideas quickly to large groups
ness as usual "
disappears from the narrows his profit margin to a thin jectors now available in the schools.
of workers.
ken of the retailer and salesman, red line.
Thus,
What Else Can Films Do? In the survey just completed, 27,-
however, there is no defense con- multiplied by the thou-
place. \^'hat then sands of organizations and millions .\n established part of the dealer SXi high school and colleges were
tract to take its
of workers affected, a brief sum- education programs of industry for contacted, and replies were received
becomes of the sales organization?
Here are a few of the specific prob- mary of today's dilemna! In such many years, films are thus assigned from 17.500. or 62.9 percent. Of
organizations American industry their most important role. .\t least the 1.725 colleges contacted. 1,424.
lems it must contend w ith
has invested billions of dollars in one prominent automobile manufac- or 82.6 percent, made reply. Of
1. Curtailed production. The ra-
and parochial
training and advertising; behind turer will fill his dealer's salesroom the 2.935 private
tioning of basic metals and mate- high schools reached. 2.431 replied,
these dealers stand the thousands of with large audiences of friends and
rials has sharply reduced the num-
nationally known "brand" names neighbors attending showings of or 79.8 percent. Of the 23.617 pub-
ber of available units and the
covered, 14,725
that made possible our large-scale educational - entertainment reels lic high schools
problem is now one of supply rather
made returns, or 62.3 percent.
mass production industries without these coming winter evenings. The
than salesmanship, in many lines.
sacrificing the freedom and pros- agricultural implement manufac-
Substitute Even
materials. Significant Facts Developed
2.
perity that is the .American \^ay. turers, specialists in this type of
where a portion of the normal sup- The taxes that accrue from its audience in the rural field, will con- The present survey covers 12,443
ply is maintained, many prod-
earnings buy the oil that keeps the tinue to build sound customer rela- 16mm. motion-picture projectors
ucts aluminum, brass,
requiring lamps of Government burning. tions for their dealers throughout and 2,447 35mm. motion-picture
chromium, nickel and other de- the winter season. projectors which were reported as
fense - need metals are employing Take Care of the Future Now owned by colleges and high schools
One of the best uses of the film
substitutes. In some ca.ses these are X^'hile every efTorl is bent to keep medium is its use for immediate in the United States and its posses-
even more costly to the manufac- the wheels of industry turning out sales development in new areas of sions. Of the 12,443 16mm. projec-
turer and far more durable than the implements of defense, those defense production. Particularly (Continued on next page. Col. 4)
Number Seven 19 tl II
tors. 6.059 are silent and 6.384 are
fi|ui|)peH for sound. Of the 2.447
M5nim. projectors. 1.624 are silent
and H2?i arc sound.
Of the total number of projectors
in the United Slates and its posses-
sions reported in the replies to the
questionnaires. 12.411 16mni. pro-
jectors and 2.426 35mm. projectors
are in colleges and high schools
located in Continental United
States. Of the 12.411 pro- 16mm.
jectors, 6.037 are silent and 6.374
sound. The 2.426 35mm. projec-
tors consist of 1,612 silent and 814
sound machines.
The survey shows that 4.182 si-
lent 35mm. film-strip projectors
and 143 35mm. sound film-strip
projectors are in use in the colleges
and high school of Continental
United Slates and 22 silent and 6
sound projectors in its Territories
and possessions.
According to the data presented.
9.690 high schools and colleges
failed to reply to the questionnaire.
It is reasonable to assume that
many of these have motion-picture
|)rojectors. It may be estimated
that from 15 20 percent of those
to
failing to reply have at least one
16mni. projector.
Of interest also is the fact that
7.526 schools state they have no
permanent motion-picture equip-
ment of any type. Certain of these,
however, indicate that they "can
borrow" or "rent" as many as
5.578 16mm. motion-picture pro-
jectors and 1.070 35mm. projectors
either from other schools or from
commercial distributors of such
ecpiipment. This group presents a
potential market for those engaged
in the distribution of educational
films and equipment.
Previols Comp.\rison ^'ith Survey
Four years ago a study was made
by the American Council on Edu-
cation and the U. S. Office of Edu-
cation, resulting in the publication
of a National Visual Education Di-
rectory which covered 9.000 school
systems in urban areas in the
United States. It was found that
in 1936 6.074 16nim. silent motion-
picture projectors and 458 16mm.
sound projectors were available,
while 3.230 35mm. silent motion-
picture projectors and 335 sound
projectors were in use. Also. 2.733
lilm-slrip projectors were available.
Since this survey was based upon
the number of school systems
rather than upon individual schools,
it is difficult to make comparison
uith the present study. The above
figures are cited merely for the
purpose of any comparison that
the reader mav desire to formulate
« ith respect to the progress and use
of motion pictures in American
school systems.
12 Bustne»» Serpen
• An old CHINESE PROVERB has it lar; and it gives an opportunity to
that one picture is worth a thou- cut undesirable parts before the
sand words. If this is true, and local showing.
Another
American advertisers have every
reason to believe it is. what must
The Latin- reveals a very
large, well-known firm
commendable effort
with films for our Latin neightors.
be the sales promotion value of one
400-foot reel of good sound pic-
tures showing your particular prod-
Americas It writes:
"^ e furnish our Latin American
uct? Here is your sales story pre- branches with 16mm. and 35mm.
sented without argument, cut and
spliced to add punch or eliminate Want Our films.
Cristobal.
The following branches have
16mm. equipment: Buenos
Havana. Mexico City.
Aires,
weakness, in excellent continuity,
Santiago and Sao Paulo. Mexico
and the highlights well-timed to
produce the most satisfactory im- Trade Films •^ity and Sao Paulo also have 35-
tions of larger cities. Because of ing a 16nim. projector at a reason- liest sales results, and is the goal states does not make films in
it
this motion picture situation to the able price. for which we are striving. eitherSpanish or Portuguese; it
south, a number of us would like Colored film, from the reports A
nonchalance on both sides, that merely provides its distributors
to have the current low-down about received, did not seem to have any is, United States and the repub-
in with a text outline of the contents
trade motion pictures in and for common usage except at local lics, has built up an acceptance of so that they can translate and use
these republics. theatres inthe .35mm. sound size. shorts for the silent and 8mm. size it as they see They say: fit.
Several months ago the writer About 70 percent were agreeable to pictures. Those rooting for these we have not been
"Generally,
decided to investigate the trade mo- silent film with plain, descriptive probably do so because of the han- very successful with the use of mo-
tion picture angle for the republics Spanish and a similar per-
titles diness. cheapness, and ease of op- tion pictures abroad, mainly be-
so he could set an intelligent course centage would accept English sound eration. But in the long run. these cause of the language problem,"
with this particular type of promo- film with Spanish titles across the small, silent pictures lose their However, this same concern in-
tion. Questionnaires, Spanishin foot of the frames. A good major- punch for advertising purposes and forms us that it has had great suc-
and in English, were mailed to our ity was interested in educational it is the opinion of themajority cess in England and her colonies
dealers and factory representatives: pictures descriptive of their prod- that they should not be encouraged which thus reduces its Latin .Amer-
contacts were made with the larger ucts but showed a definite leaning, except for amateur use or in special ican problem to the language factor.
firms United States which
in the of course, toward strictly sales pro- cases. An
unexpected utilization of pic-
would probably be using films in motional films. tures comes from one large, re-
The Larger Exporters
the republics: projector manufac- sponsible concern in the form of
Leaning Toward 16mm. Sound From large concerns in the
turers were asked to describe their United States come some very in-
slide films. This appears to revert
Deductions of the above indicate
experiences; and the Department of teresting comments. .\ll of them back to old methods but we are
a definite promiscuity in the terri-
State was requested to express its positive there must be some good
tories with both films and equip- reveal some fine originality in their
views. Thus, all together, the re- reasoning behind it. It says:
ment. Quite obviously, our camera efforts to promote the good use of
turns would cover the republics,
films in the republics. One of the "\^e might mention that we pro-
companies and exporters have been
exporting firms, our government, duce a number of slide films of a
overlooking several openings to most interesting procedures is dis-
and manufacturers of projectors promotional nature (for export),
make the situation belter than it is. closed in the following paragraph:
and films. designed for the education of our
Nevertheless, the information re- "The English version of the sub-
What the Survey Showed own dealer and sales organization.
ceived uncovers a determined lean- ject film isforwarded to our Latin
Sample films, record and copies of
Here are most of the findings ing toward sound, the 16mm. size. American office whore experienced
the script are sent to all our
gleaned from the information ac- and a willingness to cooperate if and qualified ofliee employees, with
branches. These films are shown to
cumulated: we will put forth more effort and the aid of a technician, make a
the branch organizations and in
More than 70 percent of those standardize our ei|uipments to some duplicate film with Spanish nar-
some cases translations are made
approached in the repulilics had no extent. ration."
from script copy and read as films
projectors and those that were in One very good "out."' at least a This seems to be a little apart
are shown."
possession of them usually had the temporary one. seems
be the to from general procedures. Naturally,
In general, the .American con-
16mm. silent type. About 60 per- general acceptance of Spanish or it calls for a well-organized branch
cerns writing were agreed that the
cent stated that they could rent Portuguese titles printed across the office and those concerns having
16mm. size was the best for export
projectors but those available foot of the frames on English one may well consider this method.
sales promotion. They also spoke
varied greatly between the 16mm. sound pictures. The Latin .Amer- It has three distinct advantages: it
highly of color films but thought
and the iiSmm. sizes, and between ican theatre public has been accus- eliminates the foreign language
these would come rather slowly for
silent and sound. The majority had tomed to this kind of a presenta- factor in the United States: it pro-
.\(; current and 110 voltage avail- tion for years and the mechanics vides local translation and vernacu- {Conlinued on next page)
mer included $900,000 in the mo- pilot training students have bene-
tion picture section of their 1941- The ground school class at Franklin & Marshall College (Lancaster. Pa.) studies a fited by these modern visual leach-
neighbors, there appears to be too majority conceded that they helped Motion Picture Bureau branches in
est (Illinois! College, the Frank
big a void between our manufac- \^ iggins Evening Trade School in
speed learning. New York City, Chicago, Dallas or
turers and the government depart- Los Angeles. \^ right Junior College The importance of the contribu- San Francisco.
ments. of Chicago and the Gambo Flying
.4 Practical Suggestion Service in far-off Honolulu. Hawaii.
Perhaps some practical arrange-
ment could be worked out whereby
Find Material Most Helpful ANNOUNCING A SPECIAL EDITION
American export concerns could se-
The schools surveyed were those
which had purchased complete kit-
ON FILMS FOR DEFENSE TRAINING
cure an expedient service for sound-
sets consisting of 2-1' reading (silent Including ihe foUoiving special features and arficles:
tracking films in Spanish or Portu-
guese in co-operation with the for-
with titles) slidefilms produced by 1. VOCATIONAL TRAINING FILMS OF U. S. OFFICE OF EDU-
the Jam Handy Organization. Com- CATION: Pjge-lenglh summaries of 40 subjects on machine shop
eign service; perhaps, as well, an instructional topics: pictorial review of scenes; methods of use. etc.
ments were, on the whole, enthu-
arrangement could be made where- 2. FILMS IN THE MACHINE TOOL INDUSTRY: A complete sur-
Instructor F. H. Christensen
-siastic.
vey of motion pictures and slidefilms produced by machine
available
by trade promotional films could all
at the \^ iggins Trade School found tool manufacturers and affiliated fields. Distribution sources, fees, etc,
be deposited in our foreign service
offices, projectors made available.
that "one lecture with the use of 3. INDUSTRIAL OPERATION ANALYSIS UlTH FILMS: Time
slidefilms is better than three with- and motion study through pictures discussed by the most eminent mod-
and both loaned to dealers, reliable ern authorities in this field. Cost analysis, etc.
organizations, or factory represen-
out." Other comments ranged from
4. TRENDS IN INDUSTRIAL FILM PRODUCTION: Use of pic-
tatives as necessary. Such an ar- "useful and time-saving" to ""have tures in safety education, thrift, nutrition, industrial relations.
i4 Butiineiia Screen
i
^•.
All interests of
business
all
and lend-lease purposes. Mostly, they are scant.
Always the military lend-lease clients have first
call. If anything is left over, it is rationed
I
the people of the nation will focus vitally on among the civilians. That is where the second
this subject. It will indubitably be the chief idea comes in. Civilian rationing is planned and
issue of public and private discussions. The directed by what used to be called OPACS. The
solution of the Priorities problem means life or new agency is known as Civilian Supply. It is
death for at least a third of America's indus- governed by Leon Henderson. It also involves
ment for approximately as many persons as were Let us first consider the Priorities in the
unemployed in the depression period. It is esti- military lend-lease sense. Motion picture projec-
mated Priorities may paralyze over 50 cities tors have been placed on the Critical List. That
which depend upon one main industry, and means, obviously, the Army, Navy, and other
affect from two to three times more which have Federal agencies intimately allied with the mili-
industries that are allied to the primary indus- tary services, and the lend-lease countries, ha\'e
tries. The problem which must be solved is first call on the projectors produced in the
how to create the essential Defense machine, United States. What does that mean in every-
and at the same time preserve the national day terms? It means whenever any of these
economy. It is obvious the strangulation of groups want projectors they issue a RATING.
one-third of the national economy will do some- The Priority Rating is made concrete by the
thing injurious to the whole economic organism issue of a Certificate. This certificate bears the
it applies to the business screen industries, may tion with the Certificate. The more urgent the
not be called subversive, by the widest stretch need for delivery, the higher the rating. Some
of the imagination. Clarification is necessary to certificates issued for projectors may have been
enable the man in business to understand what as high as A-1, others as low as A-10.
he must do. Priorities simply is rationing. The
The Procedure for Raw Materials
need for industrial rationing originates in the
tack of sufficient materials, raw and processed,
Now suppose you need raw materials to make
the parts that go into the projector. Or, let us
to meet the abnormal demand of Defense and
assume, you want to purchase the parts from
the normal demands of ordinary civilian life.
present Priorities philosophy based on your manufacturer. Most of these parts are
The is
made of aluminum, copper, steel, zinc, rubber:
the asumption that our Defense is just as inti-
mately real in Britain, China, Russia, Africa, or you need an optical lense. Your order comes
India, Dutch East Indies,South America, and from the military or lend-lease clients. Natur-
phantom Governments of ally, all these materials being scarce, you need
in supporting the
a Priority Rating Certificate. The proceeding is
Poland, Greece, Yugoslavia, and others, as it is
in our own camps, cantonments, munition virtually the same as the proceeding already de-
plants, battleships, and other channels of De- scribed. The Rating depends upon the urgency
tions and other materials, of the anti-Axis give to your processor-manufacturer, and he
presents a similar order and certificate to the
peoples abroad, comes before our civilian needs.
In effect we are inevitably supporting a large
supplier of raw materials. If two or more orders
part of the world, by subtracting what we give have the same rating for the same type of thing,
the rating that was issued first gets the bacon.
from our normal life.
If both certificates cover materials to be deliv-
The operation of Priorities is founded on t\%'o
ered on the same date, were issued on the same
main ideas. The first stems from military and
date, the Contracting Officer must decide which
lend-lease requirements. They are listed on two
order is to be delivered first. If he declines, the
schedules. The Strategic List contains chiefly
business man must appeal for a decision to the
the materials which we obtain almost wholly
from abroad. Those materials actually or
(Right) Scenes from the new Goodyear Tire ft Rub-
theoretically are so scarce that they have virtu- ber Company sound motion picture "Golden Valley"
film narrative (produced by Wilding) of the Com-
ally been withdrawn from civilian life. The pany's engineering achievement in building over-
land conveyer system for construction of the Shasta
Critical List roughly numbers 300 articles and Dam in California.
needs of civilians in relation to Defense. If that ment agency wishes to say. Without radio sta- United Action to Get Results
explanation is vague take it this way: they give tions, and without radio receiving sets, the many There is little difference between Government
a D rating to a thing that will maintain the Government agencies would be hard put to get and other human institutions. You help Gov-
morale of civilians. In essence it enables you to their messages into the nation's homes. OPACS ernment and Government will reasonably help
get what you want before the rest of the civil therefore did the natural thing when it recom- you. And if you approach Government as a
population can get what is left if anything is — mended to Priorities that it should allocate unified industry, organized, with responsible
left —without rationing schedules. Whatever metals for the manufacture of "replacement spokesmen, and with adequate data, you will
you want, not needed directly for military or tubes and condensers to keep in operation the find that you will receive more attention than
lend-lease purposes, is rated B and downward. bulk of the 50,000,000 radio sets in the United ifyou come as single individuals. It is the old
Obviously, the needs are usually for raw mate- States." It was ordered that the highest civilian school-book story of the bundle of sticks. Single,
rials or basic things. To get these ratings you rating be allocated radio tube manufacturers. they were simply sticks, easily broken; in a
must apply to Washington. You can obtain in- Equipment bundle, bound together, they could not be
Essential to Government Too
formation about and you can obtain
details, broken and they made their way. It is your
By parallel reasoning, the business screen in-
blanks and printed directions by applying to Government, after all; and as something in
dustry should not have difficulty in securing
any Federal Reserve Bank or any Federal Re- which you are a substantial stockholder, an
proper allocation of aluminum, copper, steel,
serve branch bank. OPM, OP ACS, OEM, and owner, which you supply with funds, you are
zinc, rubber, lenses, and any other materials or
SPAB, sometimes have agents in the banks. entitled to full consideration. You Gov-
But even if there is no representative, some
products it needs. A heart to heart talk with are the
ernment, and when you come to Washington,
the proper people in OPACS should produce
official of the bank is able to give you all the you are moving into your own house. You do
results. Like the radio system, the Defense
necessary information. The Form PD-1 may be not come as a suppliant for favors., but you come
agencies of the Government plan to make tre-
filed in person or by mail with the Priority as an owner to exercise your rights. Congress
mendous use of the motion picture and the
Division of OPM, Mails and Files Section, 462 is your board of directors, and the rest of them
slidefilm to explain the Defense program with
Indiana Ave., Washington, D. C. They tell you are the men and women employed
to run your
non-amusement films. After reading an article
in Washington there making
is no point in business. When
Congress unmistakably knows
last month in Business Screen Magazine, Robert
your filing in person, it gets just the same treat- what you want, and you make it unmistakably
Horton, Director of Information and Publicity
ment when it comes in by mail. Every applica- Congress will see that you get it. If there
clear.
for OPM, came to the conclusion that the
tion is checked and recorded and routed to the isenough metal to provide Government agencies
enormous latent resources of Government
various sections which handle the commodity with aluminum chairs and aluminum steps,
should be used to reach the people. Films now
involved. If your application is for a variety there obviously should be enough aluminum to
in process of assembly are to be used to get into
of finished parts, go to the
it will most likely provide metal for your real needs. It is quite
the consciousness ot people everywhere, in
sections that function on aluminum, copper, probable there no waste; but it is just
is as
steel, zinc, rubber, etc. It all takes time. Films' new defense role in training shown by Burton probable there some absence of economic
is or-
Holmes crew on location at South Bend Lathe Works.
Cheer up, however, there is an out, for civil- ganization. Congress discovered that salient
ians. It is the specific business of Leon Hender- fact in digging into the gasoline and fuel situa-
son's OPACS to get a break for the civilian tion. It found there was no justification for a
needs. Let us say you have an order for pro- shortage in the East. Even after the tankers
jectors to be supplied to schools and factories were gi\en away, there were enough tank cars
that show the new Office of Education voca- to bring the oil across the continent. There
tional training films, recently produced by Floyde simply had not been economic organization. But
E. Brooker and his associates. Up to the moment there had been scarcity that might have made
of this Hriting, Office of Education needs do
the War seem nearer than it was, at the
not come under military ratings. They would moment. If there is more aluminum that should
come under some of the B ratings. You would be available. Congress will unquestionably find
therefore go to OPACS and find the official
it out. It is really just as much interested as you
who has charge of the general classification you are Con-
are. If indifferent, you will find
which includes projectors. At the moment, the gress indifferent. Are you indifferent?
le nusinfiis SorefH
The Use of Motion Pictures
in Reporting to Citizens
•k by David G. Roylands *
Collector & Ailminislrulive Assl.. Dvitrirrs Crovr. Illinni.s
porting in this study have made more than one city government operates. The average number zations. Boston's public safety film was shown
copy of their films and in some instances these of people (omitting figures for Detroit I see- in the local movie houses. Chicago's Park Dis-
are available for loan to officials in other cities. ing the municipal movie in 26 cities was about trict films. Fun on the Lake Front. Fun for All,
Titles of the films apparently were selected S3.000. It is estimated by Detroit officials that and Baseball were u.sed at ditferent intervals
with an eye for publicity. Cleveland's movie attendance at showings of their movie totals as "fill-ins" in local movie houses, Austin's
was Housekeeper to 900.000 People:
called seven million. Local attendance in six other 16mm. film has been shown in local theatres.
Portland. Oregon, Your City Government in cities had exceeded the 100.000 mark, in two but most films shown in theatres are .!5mm.
Action: Denvers. Romance of JTater: and East cities the attendance was from 50.000 to 100.000. The officials of most of the .34 cities believe that
Orange's, A Day uith Friends in the Health and from 20.000 to 50.000.
in eight cities the municipal movies has been instrumental in
Department. The number of people who have seen the stimulating thinking on local affairs. In Schenec-
.AlDIENCES FOR THE FiLM PROGRAM municipal movies in movie houses depends to tady the sewage treatment film prompted school
Municipal movies have been shown before some extent on the type of movie and the num- classes to inspect the plant annually; the Sacra-
widely diversified groups such as educational ber of films available. Pasadena has nine dif- mento water department movie served to create
organizations, conventions, service clubs, com- ferent each of which is complete in
pictures, publicity for a much needed filtration plant;
munity clubs, employee organizations, churches, itself. Portland. Oregon, has four two gen- — health and department activities "are now
fire
in motion picture houses, and before other types eral, one each on recreation and fire. Sacramento more generally appreciated" as a result of the
of audiences. Cities with attractive and enter- has one each for water, planning, and recreation East Orange films, and the Springfield film dem-
taining films have had to require that bookings departments. Tacoma has a film on its elec- onstrated why additional expenditures were nec-
be made some months in advance. tric power, and water departments.
light, essary during the flood crisis. Officials of only
Over 100.000 people saw Portland's first Wichita produced three films covering the soft- three cities were not convinced that movies are
film. Your City Government in Action, and at water project, parks and playgrounds, and the an effective medium of reporting municipal
the present time the new movie. Municipal Serv- municipal airport. services to the people.
ice, is shown in the city three times a week. The Atlanta's 35mm. film. The City of Atlanta Many annually borrow special safety,
cities
municipal films of .Atlanta, Louisville, and at Work, which is 20 minutes in length, was recreation and health films. Safety films in-
W ichita met w ith instant and continued success. substituted for shorts in the local cinema houses, cluded pictures on fire prevention work, traffic
and according to local officials were definitelv and was later reduced to the 16mm. size for control, and police department w ork. Three cities
of value in disclosing to the people how their showing before lodges, clubs, and civic organi- borrowed films made by other municipalities:
Milwaukee used the Detroit film. Topeka gave
showings of the Louisville film, and St. Paul
used the Portland film.
SYMBOLS EXPLAIN OPTICAL EFFECTS The Vocabulary of Film Production:
Courtesy Audio Productions, inc.. N. Y.
General Suggestions
Somesuggestions based on the experience
of few cities that have made movies of
the
municipal activities may be of interest to other
cities that plan to use this method of reporting,
1. The "shooting" of a municipal film is
not an easy task. If it is to attract and hold
interest, careful consideration must be given
to the scene, to the actors, angle of vision,
lighting effects, speed of movements, and sound
effects, because the film must compete with com-
mercial films. For this reason it may be desir-
able to use professional photographers or at
least some one with experience in taking motion
pictures. The municipal film should do more
than merely entertain the audience: it should
stimulate further thinking and encourage analy-
sis of various local needs.
Ma Busineati Sereen
• (loNCEIN EO TWO \ KAKS Al.o as portunity lo test yourself and
a theatrical eiilerlaiiimenl feature, NEW TESTING TECHNIQUE AIDS compete with your neiplibor.
a new game of ohservatioii testing!, Look at the follotvinp scene care-
known as ()l>servo. is now offered
fiusiness men as a technical aid
USE OF FILMS FOR TRAINING fully, listen lo every word that
to
(Above) An Eastern army post contingent is typical of the recent audiences at-
is said and test your powers of
to definsi'-liorn or defense-expand- tending "observation testing" shows utilizing the "Minute Mysteries" or "Observe" observation and memory. Jf at^:h
technique developed by Roy Post and Austin Ripley. Score board and other para-
ed film training programs. Origina- phenalia are shown: the screen subjects are usually of a general nature rather than carefully, listen closely. Here
the military subject shown in fascimile before the audience above.
tors of the game claim for it the
we go."
following advantages: dence of numerous pretestings,
You have been making sewing ma- to
1. It insures undivided concen- chines; now. on an almost over- be highly n.seful to industrial film KlI.MS Koi.l.OWEIl BY Ql ERV
tration of the audience on the
night schedule of "hurry-up." \on users. The short introductory film strip
screen's message.
must begin to make guns. Your is then shown, followed by the il-
2. It insures maximum retention The Method ok Prepahation
workers have new tools to become lustrative sample questions.
of that message by every Preparation for an Observo show-
accustomed to. new production
member of the audience ing of any training film involves a Thus the game is graphically ex-
schedules lo learn, new standards
plained and. more important, the
I 3.
group.
It creates an incentive for
to meet.
private prevue
fifteen (juestions
in which a set
covering the film's
of
audience is placed in an attitude of
every member of the audience Aids Indistrim. Tkmm-ng high points is worked out by the complete concentration on the
to try to do better next time Or. in cooperating with the de- testers. These questions, as the tech- screen. Showing of the training
in retaining that message. fense program, you have employed nique has been used in all tests to film it.self follows a second explan-
For business generally whatever — a thousand new lathe-men and are date, must be so phrased as to re- atory trailer. Directly after the
its present usages of commercial asking them to work at high speed quire a simple "^es" or ".No" ans- .showing, the fifteen prepared ques-
films —
vast tasks of training and with unfamiliar machines. Your wer. .Answers are sealed until the tions are asked (either orally or
retraining both mechanical and immediate need for an effective, night of the showing. .A few illus- from the screen I and answers indi-
sales workers are ahead. .As a busi- ipiick-action program of safely- trative sample questiiuis based on cated individually by the audience
ness man you may be faced well training is obvious. a short strip of film, randomly se- on specially - devi.sed score - cards.
now with one of the following situ- In each of these situations — and lecti'd. are also worked out.
Collection of these cards, public
ations: in numerous others reipiiring that The showing begins with a hun- opening of the sealed answer-bag.
You and your busine.ss may have specific be imparted (piickly
facts dred-foot trailer reading thus:
and discovery of the high-score man
been drafted for production ser- and permanently to groups of men "How good are your powers
vices lo the nation's armed forces. — Observe promises, on the evi- of observation? Here is your op- (Continued on Page 21. Col. 1 I
Number Seven 19 n MB
A SAGA OF PUBLISHING IN PICTURES
Tlu' story magazine piihlication. from tlu- editor's iltsiv lo the
of
ultimate reader's purchase at the newsstand is graphically told in this
pictorial review of the new Castle-produced sound motion picture.
T/ir Milking i/j Mapizine. sponsored by the C. T. Dearing Printing
II
r "-.—j| --.—.^
—
not in-
such
MUSIC ON FILM
results do have definite significance • \^mT no I'RDDl ci^KS of com-
mercial pictures do when the bud-
for business
training purposes.
in this
men who
connection
It
to
use films for
is interesting
note recent
get reads "Music —
S75.00"? We
can hardly visualize using a twenty-
f^
lime was for Universal Newsreel field, he complained that producers
new five piece orchestra in addition to the musical director was Jack are getting such a satisfactory job
U. S. army interest in the that
the music being recorded at the Hombcr and I'm Irving lo do a welcomed; send in vour nomination.
THE LATEST A. T. & T. SOUND MOTION picture THE INDLSTRIAL STORY BEHIND YOUR TELE- TELEPHONE'S SOUND MOTION PICTURE
"A New Voice for Mr. X '
presents the case for tele- PHONE IS Illustrated in this scene from "Coaxial", "Long Distance' an operator is shown consultino a
phone courtesy. Discourteous treatment means dis- showing the coaxial cable twisting machine at the rotary file the special routing
at board in the Long
satisfied customers as the film ably shows. Western Electric Point Breeze plant. Distance Build. ng. (Mew York City.
^^y
tween the lathe centers. It teaches ginia which is distributing the film
many of the basic procedures en- U.S. RUBBER PRESENTS UUAL SHUW III \ irgiiiia schools.
countered in all lathe work. Among Loucks and Norling Studios pro-
these are blueprint reading, meas- duce<l bothAmerica liuilds for To-
• Utilizing a novel and power- dealers and salespeople were over-
uring with calipers and microm- morrow and the three-dimensional
ful combination of visual media, looking the part Keds are playing
eters, locating and drilling center the Footwear Division of the in day America's outdoor
present
holes, proper selection of cutting United Slates Rubber Company life and love of sports. The mo-
tools, rough turning and finish
turning of the work piece.
during the month of July held its tion picture. America liuilils for NEWARK NEWS-REEL
regional sales meetings at Chicago Tomorrow, develops this theme. It W illi the production of Behind
These films have been especially and at Del Monte, California. The explains the functional benefits of llie a motion picture de-
lleuJIiiies.
produced to speed up the training combination consisted of 20 three- these shoes which have served Am- .scribingbow a newspaper is made,
of lathe operators for defense indus- dimensional slides in full color and erica's footwear requirements in
the Newark Eiening .\etcs recently
tries. Ba.sed upon the book "'How to a Kodachrome motion picture, sports and leisure for the past 2(>
joined the swelling ranks of impor-
Run a Lathe" (1.700.000 copies of America Builils for Tomorrow. vears. .America, now. if at any lime tant newspapers using commercial
which have been jirinted). a proven These regional meetings were for must strive to be a healthy nation; films in their promotional activities.
procedure of instruction has been it must keep fit.
the purpose of introducing to dis- The new film is a 26-minule, three-
recorded for visual education. trict managers and their salesmen The main idea of the picture is reel production dealing first with
Sound, color and photography have the 1942 line of Keds shoe. As presented in a constructive vein; it the organization of newsgathering
been combined under the direction themeetings were quite large the points out that despite teitiporary and the mechanics of newspaper
of expert machinists and experi- Company decided to dramatize its set-backs, war and defense efforts. production; then dramatically illus-
enced educators to provide a most presentation of each new style with America is building to a better and trating the synchronized use of both
effective instructional medium. a three-dimensional slide projected healthier life. in the handling of a major news
Both films are of the 16mm size on a large screen, thus enabling Each district office of the Foot- story.
with sound track, and each is ap- even men in the last row to see wear Division has been supplied Current showings are before
proximately 800 feet in length. clearly each shoe as it was intro- with a print of the picture. Show- school groups, business groups and
Showing time of either is about duced, which not only served to ings will be made to dealers and social clubs in the New York-New
20 minutes. Complete information glorify the shoe itself, but also their salesmen. It will also be Jersey area. Further Fall show-
on securing the use of these films permitted the company to introduce available to retailers for consumer ings are also planned. The news-
can be had by writing to South each new shoe simultaneously to showings. Its educational value has paper's own staff was called on for
Bend Lathe Works, 426 East Madi- each member of the large gathering. been approved by the Department a major share of production work.
son Avenue, South Bend. Indiana. It had been felt that perhaps of Education of the State of Vir- thus keeping costs at a minimum.
* , Superiority
cH.ougHouttHe ,
D- tnbutor.
ANIM ATOPHONE
%? SOUND MOTION
riCTUDE PKOJECTOR
<a
probably one of the next best bets lakes place, Television's magic
along this line is the experience of a should begin to reach out into an
modern, industrial training pro- increasing number of homes.
gram known as DeForest's Training An important aid to Television's
— an organization that has long progress is the recent advent of
been using motion pictures to help Frequency Modulation in the Ra-
train young men and get them dio world. Frequency Modula-
started in such highly technical tion's pure tone is ideal for pro-
fields as Radio. Sound and Sound viding the sound accompaniment
Motion Pictures. for today's clear, flickerless Tele-
taken apart and assembled . . . and rangement makes the various parts
between 17 and 35 and who are — sell, install and service Television
interested in getting into this
other scenes of a like nature. very flexible; they can be quickly receivers. They will be needed
timely field.
A
young man can run these films changed from one circuit to an- out in the field to operate Tele-
over and over again stopping them — other and used in a great many For the young man seeking a
worthwhile future, perhaps few
vision cameras and
—"picking related equip-
at individual frames . . . reversing combinations. ment up" news as it is
available, are provided with pro- young man gains experience by per- Pictures, etc.As it is a field that the need of skilled Radio and
forming many fascinating experi- has become essential to both indus- Sound men in both Industry and
jectors especially designed to op-
erate from a 6-volt storage battery. ments. try and to the various branches of —
Military Service combine to pre-
For a DeForest's student, there- For instance, he can construct a military service, the future appears sent a young man with one of his
fore, the old saying, "Seeing is Be- system for Light Beam Transmis- promising indeed to young men most interesting and finest fields of
lieving," is transformed into "See- sion tosend voice or music on a preparing for this work. Here, an possibilities today. Certainly, it is
ing is Knowing." Right in his beam of light. He can also build ambitious man may look forward a field that should be investigated
own home the action of electricity a Wireless Microphone to trans- to making personal progress re- by any young man wondering how
and radio is unreeled before his mit his voice or music to his radio gardless of the trend of national to make the most of his years
without any wired connection to events. ahead.
very eyes. it.
Numerous employers and authori- He can make an Aviation Band Re- To those interested in the field Any of our readers interested in
ties in the field have praised the ceiver,an "Electric Eye" control of Electronics, one of the most op- preparing for and getting started
value of this visual training fea- for burglar alarms, door openers, timistic signs of late has come from toward a career in the Radio. Tele-
ture of DeForest's Training. As the etc. — or a Code Practice Set. a that nation's capitol — with the an- vision and Sound Motion Picture
president of one large electrical Public address System, various nouncement that the Federal Com- industry, may obtain additional in-
concern so well expresses it: "The types of Radio Receivers, and doz- munications Commission has ap- formation by addressing their re-
fascinating motion pictures sup- ens of other interesting projects. proved the commercial broadcast quest to Business Screen, 20
plied in DeForest's Training bring And in addition to all of the of Television, starting July 1. All North Wacker Drive, Chicago, 111.
24 Buaineaa Screen
INSURANCE FILMS REACH MILLIONS
by Raymond Heal/, Motion Piefure Dept., J. Walter Thompson Co.
Individual members of the Parent-Teacher Associations, county our proHfaniik. l>e«L'rlp(lon of prosram*. pu
service.
i
tionists. I
Recreational Film Cataloft itrw to l»mt
I
^e/l a^ (^ou^eU
it is estimated thai
York. films will have been booked to
operated: hence uniform sales and Company (for the recordings). Art- Cash Register Company with the — question, the hands went up again.
The moral, as pointed out immedi-
service policy must be the result of work for films and booklets was aid of a slidefilm "produced for
contributed by .Associated's own art the sole purpose of selling the use ately thereafter by Mr. Shoemaker
persuasion rather than of enforce-
director. Vance Blackman. as- himself, is that (even from an audi-
ment of rules. Slidefilms had been J. of sound." It suggests possibilities
sisted by Hugh Johnson and Paul
ence of star salesmen conditioned
used before, but only in sales meet- of "rich harvest" for more de-
Minamora: scripts were by J. A. by their work to resist sales psy-
ings too large for effective dealer tailed experimental study of the
Ransford and Arthur M. Arlett. chologies) sound slidefilms can
participationand as sugar-coated subject.
stimulate individuals to action.
preachments "from above."
As Mr. Shoemaker puts it,
Break Up Big Meetings "Think what a good sound slide-
The new plan, initiated a year film could do to make a prospect
ago, involved,first of all, breaking act."
up sales meetings into sub-groups
Used Films for Years
of ten to twenty dealers. Within
National Cash Register Company
such groups, discussions among
has used the film medium the past
dealers of dealer were problems
ten years for both selling and
conducted, under the supervision
salesman-training purposes, and has
but not the domination of repre-
been experimenting for the past
sentatives of Associated who had
two years with the use of sound
been trained in a special short
slidefilms.
course in conference leadership.
Then, after the discussion and
Slidefilms Vs. Charts
not before, slidefilms were shown
films which were not, as formerly, Slidefilm presentation as an aid
preachments from a distant and im- to the understanding of complex
personal corporation but rather charted data —
such was the objec-
which presented a like discussion tive, now successfully achieved, of
among selected dealers gathered to- a recent 200-frame production,
purpose Asso- sponsored by the Paper Bag Manu-
tures) of the film shown at the con- They must be there to make a picture. But
difficult
ference, this together with other its data into some presentation form
specificmerchandising helps based Have you ever looked inside a scenario writer's head? which would readily and effectively
on the conference's outcomes. Have you ever watched those gears click? reach the industry's leaders. Charts
were highly complex, easily read
Four Programs Featured They are the most ingenious gears in all filmdom
by the expert but difficult for the
Slide films used in this fashion the gears of imagination and creative ability that mesh
layman.
during the past year were: That's with those practical gears of planning planning your— The slidefilm that solved the
My Business, emphasizing in gen- film to tell your story. The "gears" of our Creative Staff problem presents these charts
eral waysto make business better; spin brilliantly, novelly and objectively to tell your film piecemeal, one element at a time,
Lost: One Customer, stressing the story dramatically. With audience-appeal, deft handling, and then combines these elements
"don'ts" of oil station salesman- imaginative treatment and a smash to the eyes and ears, into a now-meaningful whole. Such
.ship;Found: One Customer, deal- make a Burton Holmes a technique, sponsors of the film
they film distinctive. They are
ing with ways to get new custom-
ers: and Padlocking the Profits.
another reason why — point out. tends also to lend fresh
dramatic impact to the traditionally
outlining in the same down-to-earth dry figures of market trends, man-
dialogue form how to meet the BURTON HOLMES FILMS GET RESULTS! ufacturing standards and individual
chief problems of station manage- deviationsfrom standards.
ment. 4B Years oi Successful Showmanship The slidefilm presentation was
.\ccording to Mr. J. A. Ransford. made to key executives before they
supervisor of sales training for received the charts in printed form.
Tide Water Associated Oil com- Thus, the most important facts of
pany, this firm has long been a BURTON HOLMES FILMS, INC. the charts were, according to the
heavy user of slidefilms and has PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY sponsors, "made to stand out as
produced over fifty of them in the never before" from the flat statis-
7510 North Ashland Avenue Chicago • Telephone ROGers Park S0S6
space of a few years. The company tical record of the charts.
26 Businesa Screen
) —
my (life's hot
water bottle." said
the irate customer to the salesman
when his request for a rubber patch
had been countered by a sales talk
in behalf of seat covers for the car
he did not possess.
"Tm a vegetarian," announces
the housewife coldly to the sales-
man who dilates at great length on
the steak broiling qualities of a
stove he is trying to sell her.
"First." says the wrong life in-
surance salesman, taking a deep
breath and plunging ahead, "you'll
«ant a thousand dollars for a clean-
up fund. Then you'll certainly
want your wife to have at least
S200 a month during the first year
for a readjustment fund for your
utterly new and dif-
family. That two hundred, of
course, is the same as your salary.
ferent in ease of
After the year ." operation. No set
first . .
It's a screws, spring plung-
Yes, you're right. The prospect
is all worn out. The pace is too ers or other hand-
fast for him. operated locking
Such are some of the salesman's devices. Completely
sins of commission that are drama- adjustable.
tized and explored in the course of
the new Selling in America pro- of course
gram developed by the Jam Handy
Organization. The emphasis in the
program, however, is on produc-
tive methods of selling and the
wrong methods are mentioned mere-
ly for the purpose of hanging up
a "l\o Thoroughfare" sign.
Selling in America is, in essence,
Erected Instantly in 3 Simple
a plan for getting salesmen to do Automatic Movements
more of the things that will please
To use stills and movies SUC- and lock there. Merely turn the
a customer
that will
and
displease
less of the things
him —a course
CESSFULLY you MUST have a screen case —
automatically it locks
perfect screen. The new Radiant into horizontal position. An effort-
of conduct calculated greatly to in- Automatic gives you just that. less pull —again by an automatic
crease selling effectiveness. It There is nothing like it —noth- clutch, exclusive with Radiant
shows salesmen how to understand ing to equal it. A
slight pressure your screen is in viewing position
a customer almost better than the on a convenient lever and the at AN\ height you want it, 17 to
customer understands himself and — tripod legs SLIDE into position 50 inches from the floor.
then puts the salesman to work im-
mediately to cash in on that un-
derstanding.
And what a Screen Surface!
The basic ideas of Selling in —the famous Radiant "Hy-Flect"
America are derived from five prin-
Every bead firmly embedded in
is
ciples of human association dis- crystal clear plastic to give per-
covered by Benjamin Franklin manent, unsurpassed brilliance,
which made him not only a super- clarity and detail. It stays flat,
cooperated in
and manufac-
producing
It develops manner of
all sales A COMPLETE PROGRAM FOR APPLIANCE SALESMEN a new-type visual sales training
strategies and techniques. The sales- course for all the electric appliance
man is initiated into the art of salesmen in the United States.
finding out the buyer's interest, of Two years of study and research
dealing with objections although preceded the decision as to just
avoiding arguments, of selling at what type of program was needed
the right pace, of bridging from to supplement the training work
28 Business Screen
—
2. Laundry Equipment. ticsof these films are that they are SLIDEFILMS — Single or double frame in two and
3. Ranges. neutral as to brands; and they con- three color
A. Water Heaters. sider the sale from the customer's 16MM — Two and three color
Meeting the cus-
5. Roasters. point of view.
35MM— Two and three color
IIIIIII
also
on the group-conference idea. The men will deliver it to you in a hurry. Your free
conference leader is therefore given
a specially written discussion guide copy of this interesting book is waiting for you
for each of the ten films in the
series. This enables him to do a ... a card or letter will start it on its way.
complete sales training job in thor-
oughly reviewing the material pre-
sented in the films, answering ques-
tions, quizzing the men present,
ALEXANDER FILM
COLORADO
CO.
localizing the facts and discussing
COLORADO SPRINGS.
specific selling situations.
and features a radical departure in 16mm to 35mm in two and three with an effective resolving power
ease of operation. colors, as well as single and double of more than 193 lines per milli-
V^'ithout the use of any set Bell &. Howell projection lamp shown frame slidefilms in two or three meter and for DuPont Safely Posi-
rn special aligning and brazing machine
screws, spring plungers, or any in which special lamp ring is attached. colors, by Hollywood Colorfilm tive and Fine Grain Safety Posi-
other hand operated locking de- Corporation. Gasparcolor film tive, companion films for use in
vices, the new automatic Radiant tripod legs: a simple turn puts the stock is used in the process. documentary reproduction. Copies
screen is erected instantaneously by screen into position automatically. Both commercial and entertain- may be received by addressing the
3 simple movements. A slight pres- No hooks, no hangar, no fixed posi- ment —
including "juke box" sub- — DuPont Film Mfg. Corp., 9 Rocke-
sure on a small lever opens the tion is necessary. jects have been demonstrated, using feller Plaza, New York, N. Y.
available to motion picture as used in B & H motion pic- spots, stains, finger marlts.
AN OPEN LETTER 16mm. sound printing and clude: forced-air cooling ....NOW!
recording. Kodachrome du- which adjusts automatically
TO YOUR BUYER plicating, slidefilm printing,
to various lamp sizes,
Dear Sir:
copy work,handling of safety controls which posi- VAP.rj.RATE
titles, charts, animated maps.
tively prevent turning on
lamp without turning on BETTER PHOTO FINISHERS
The audio-visual method of train-
A special price list on OFFER VAPORATE PROTECTION
cooler also, ventilated slide- FOR STILL NEGATIVES
ing has been recognized as the 16mm. Sound-on-Film re-
VAPORATE CO., Inc. B^ll S HOWELL CO.
most effective. carrier, and cabinet styled ;
1801 Larchmont
cording and a special price 130 W. «th St. Chicago
by one of America's leading '
^'* No.
Audio-visual equipment produced card on 35nim. Kodachrome .,
New York f^
V L C,t, La Brea
industrial designers. Hollywood
slidefilm printing are also
by Radiad Service has been proven The new projector ac-
available to those interested.
to be the more effective way of
All requests should be ad-
comodates glass — or paper-
using this most effective medium.
either
^Ae PICTUREPHONE
our latest developments, and we
Kodachrome or black and for Training, Sales,
white. For variation in Demonstrations, Meetings
will be happy to furnish you with B & H Slide Master
light-intensity, 500-. 750-. The Only Complete Line of Sound Slide Film
full details. announcement
\^ ith the or 1000-watt lamps may be Projection Equipment on the Market. Wlial-
of the new Filmo Slide ever You Need, We Have It. Twenty-Five Ex-
Won't you drop us a line, and let used. Choice of lenses, all clusive .advantages. Radically DitTerent,
Master. Bell & Howell is
as show you how we have an- anastigmatic and inter-
Write us today . . .
entering actively into the changeable: 3'/i in, 5 in. or
swered a 1001 equipment problems.
production of this type of 7'2 in. F 4.5. Focus, oper- O. J. McCLURE TALKING PICTURES
Just send your card or letter to us at 1115 W. WASHINGTON BLVD.
equipment. Claimed as one ated by a rack-and-pinion CHICAGO, ILIXINOIS Phone CANal 4914
154 E. ERIE ST. • CHICAGO of the new projector's most assembly, may be locked
Designers and Builders of Quality important features is a "sys- when desired. The projector
SOUND SLIDEFILM EQUIPMENT- tem of lamp mounting en-
PL A YB AC K- THAN SCR PTION may be operated on 100- to
SAFEGUARD YOUR FILMS
I
i
THE COMMERCIAL NEWS-REEL NO MATTER W/i/cfi STEP THEol^ON
9 Distribution of commercial movies produced exclusively for
films will attain new records this owners of 8mm and 16mm projec- WE HELP THEM UP TO THEH^ejtJt
fall season. Already sharp in- tors. Castle Films' Fall season
creases in attendance at club and promises far beyond the usual in DE els Tons
lodge showings are noted by oper- home screen enjoyment and thrill.
ators and early requests for book- Among the several innovations
ings by schools and other regular to be found at photo dealers every- PRESENT YOUR'MESSAGE
outlets indicate that sponsors can where in the forthcoming Castle
expect unlimited totals. New audi- schedule is a new series to be TO SELECTED AUDIENCES
ences in areas affected by defense know as the .Adventure Parade. At
are already being served. no in the comparatively
period
PREFERENCE
Motion Picture Bureau News
"Music of the Masters," newest
addition to the YMCA Motion Pic-
ture Bureau's rental film library, is
short development of profession-
ally-produced movies exclusively
for use on the smaller projectors
have such vast expenditures been
made by a producer to assure
IMPLANTED
n
a series of one-reel pictures for stu- ever-increasing variety and quality.
dents of music and music-lovers
generally. Each sequence presents. Assuring Lamp Precision CONFIDENCE MILLIONS ARE IN THE PROCESS
with sound, a close-up view of an (Illustrated on opposite page) DEVELOPED OF REACHING BUYING DECISIONS
outstanding musical performer at
Illustrative of the precision
work. Artists included are: Jose Audiences of subitantial buying-power are demanding Industrial, inform-
methods go into the making
that
Emanuel Feuermann, W alter
Iturbi, ative motion pictures from the Y.M.C.A. Every screen is a potential dem-
of the best motion picture equip-
onstration and show window for your product. Investigate this opportunity.
Damrosch, Schuman-Heink and
ment is the story behind the cen- Write for details.
many other distinguished perform-
tering ring used on all Bell &
ers. There are twenty subjects in
Howell projection lamps. Such
the series.
This year, in expanding tlie scope
stories —
and every first-class pro-
Y.M.C.A.
ducer and equipment maker has at
of present service to churches,
its
in
the field of history
17 in fine and industrial
health and
30
100 in the
safety,
and
arts.
civics.
duction lamps varies slightly from
lamp to lamp. It may tilt forward
or back,
high or low.
lean right or
And, since
left, stand
that fila-
SELL ON SIGHT udtU
physical sciences. 50 in sports and
athletics. 24 in transportation and
ment is only 2 inch square, such LOW COST
communication, 58 in travel and
variations of position may some-
times be significant for projectional
adventure. 41 on vocational sub-
jects, and the new
musical techniques.
series of 20 on
efficiency.
filament,
As much
say B&H
as 1/3 of
engineers,
that
may
COLOR IN
sometimes be entirely out of useful
Listings
titles included
of all
may
range unless special adjustment is
made for each individual lamp.
The centering ring derived
MOTION
be had
by request addressed to is
YMCA Motion Picture Bureau. 347 from just such a "special adjust-
Madison Avenue, New York City. ment" and ensures maximum light
efficiency for the lamp that bears
Nu-Art's Community Songs it. In the factory, the image of
AS A PROJECTOR
Sing. America, Sing is the title
the lamp's filament is first pro-
of a new series of communilv song jected upon an optical target. Then Shows 14 individual 35mm
films to be released this Fall bv the lamp is turned, raised or low- 2x2 Kodachrome or black
ered until that image is focused ac- and white slides at 8 second
Nu Art Films, Inc.. for audience-
curately on the exact center of the intervals, either on the
participation use in movie theatres.
ground glass screen already
Songs in the first issue include: Projector's optical system. The
In the machine or by projec-
Co.si'v. Daisy. Home
vn the Range, centering ring is then welded on as
tion. Slides may be changed
and AnuTica. Production and di- a guide to ensure that the lamp
In a few seconds. Ideal for
rection are by Jack Kemp, and will always be used in that "best"
counter or window display.
])osilion. AS A VIEWER
casts include "name" bands and Perfect performance even in
feature claimed
talented performers as song lea<lers.
Nu .\rt Films also presents a new
.Another special
by B & H — and rather closely re-
broad daylight. PRODUCER
INQUIRIES
listing of what the firm calls its
three Business Builder series of
lated to this matter of the center-
ing ring — is the use of a reflector
AUTOMATIC $QJ50 INVITED
Add this unit to your
short entertainment subjects. adjustment which tends, by "inter-
lacing the reflected filament images
ADVERSLIDE ^ ( Discounts on
Request)
equipment
our attractive
line:
proposition.
get
New
Six
Beginning
Castle Releases
with the September
with the filament coils themselves."
to compensate for variations in in-
THE
629 W.
NOVEX
WASHINGTON BLVD.
CORPORATION
CHICAGO. ILLINOIS
release of six outstanding new- dividual lamp filament coils.
IDEAL
PICTURES CORPORATION
cavorted. Produced by George Pal. a newcomer
to the American film capitol, and released by
Inc.
Heretofore commercial production has 152 WEST 42rd ST. • NEW YORK • Phone Longacre 5-9255
2402 WEST SEVENTH STREET adopted the technique of the entertainment film.
LOS ANGELES, CALIFORNIA Epoch-making in this sense. Western Daze re-
verses the process, for
George Pal's success in
IN SAN FRANCISCO .
Europe came with the use of his Puppetoons A COMPLETE SERVICE for Motion Pictures,
Sound SlideHlms, and Electrical Transcriptions,
as business pictures. Recognizing the value
IDEAS SCRIPT. .PRODUCTION
. , . .
of the medium as sheer entertainment Para-
EDITING TFTLING RENTALS
MUS/C>tL SCORE SK
. . . . . . . . .
mount secured Pal's services on a releasing
basis, for a series of puppet productions. PHOTO & SOUND, Inc. 'r^.^'r^.^Yl^^^
Jack Shaindlin His Philips Radio productions for the J.
• Have
Walter Thompson Company the first one led — CAMERAMAN IN MEXICO-
your problem solved by the com-
poser of scores for over one hundred shorts,
to others as a matter of course were straight- —
forward entertainment with music, and the com- Open to shoot your script on 35mm or
newsreels and industrial pictures released
by Universal, Columbia and RKO.
mercial tieup followed in a brief trailer at the 16mm film. Professional results.
end. In an adaptation of the "Sleeping Beauty"
AL%0 story the beautiful maiden slept until the fairy E. MARTORELL
prince in the guise of a Philips salesman came AYUNTAMIENTO MEXICO.
THE INDUSTRY'S MOST 158 • D. F.
32 Business Sereen
• Latest and Probably the Third .Armies are participating in
least expensive of modern display war games. Two units will oper-
devices now available for the auto- ate out of New Orleans, the otiur
matic projection of Kodachrome out of Monroe, La,
slides is the adverslide. a dual- Manned by motion
professional
purpose unit recently announced picture operators and sound tech-
for the commercial field by the nicians, the mobile units carry com-
Novex Corporation, 629 Washing- plete power plants with which to
ton Boulevard, Chicago. operate their motion
The machine may be picture and sound pro-
used as a viewer for jectors. Each also has
sued a new folder, entitled ""For gaged in the planning and produc-
Clearer. More Brilliant Projection
— Radiant, the Hy-Flcct Screen."
It contains full descriptions, sizes,
types and prices of the complete
line of Radiant Screens for home,
business and educational uses.
U. S. O. Mobile Units
Three mobile outdoor motion
picture theatres are being sent into
the area of the U. S. .\rmy's field
maneuvers by the United Service
Organizations to entertain soldiers,
it has been announced from U. S.
O. headquarters in New York.
Contained in specially-construct-
ed streamlined buses, the theatre
units are enroute from Detroit,
where they were built, to New Or-
leans. La,, in an area where nearly
500,000 troops of the Second and
PROJECTION SERVICE REPORTING TO CITIZENS
Local and regional
showing of commercial
facilities
film
for
programs
the
4. Some
iC.diiliniicJ
of Ihe
jrum I'uge lo)
factors that have a direct
FILM INDEX
hearing on the cost of film are length, type Recent film productions of unusual inter-
of film (black and white or color), number est in business and educational fields
Californiu and Pacific Coast of copies made, size, sound or silent, amateur
or professional photographer, and accessories. Air Travel
The cost of di'veloping 100 feet of I6mm. neg-
Title: "V^inged Horizons." Subject: Scenic ad-
ALLIED FILM EXHIBITORS, Inc.
ative about $2.00. and for the 35mm. size vantages of air travel. Sponsor:
is Transconti-
1963 So. Vermont Avenue, Los Angeles. Cal. nental and Western Airlines. Inc.
$3.00. The developing of titles is about one Comment: A
EXHIBITOBS OP 16MM. INDUSTRIAL AND and one-half cents per foot for the 16mm. and new color-sound motion picture of a trans-
PUBI.IC SEDATIONS FII>MS.
about three cents for the 35mm. size. For a continental stratoliner numerous llighl. with
56 exclianeres serving 250 commuaities In the
Western Trading Area, 16nim. sound film, the actual material cost per scenic stop-overs included. Heing shown to aero
Ragionat offieet lOO-foot reel for the filmand development, with club and business men's groups.
SAN FSANCISCO • PORTLAND • SEATTLE negative, about $30 for black and white and
is
Automotive Accessories
$-10 for Kodaclirome without negative, while the
Title: "Dealers' Choice." Subject: How Deleo
cost of a 16mm. silent film is approximately $27
Missouri, Central Illinois, Etc. — per reel for black and white, and $35 for color.
batteries are made in
Sponsor: Delco-Remy, Inc. Comment: A mo-
two Delco-Remv plants.
620 N.
^ RAY SWANK
SKINKER BLVD., ST. LOUIS. MISSOURI
commentator can adapt his remarks to the audi-
ence, thus making for flexibility of presentation.
In this way citizens have an opportunity to see
Title:"Song of a City." Sponsor: The Cleve-
land Trust Company. Comment: Premiere
EXPERIENCED COMMERCIAL DISTRIBUTOR showing before F. A. A. meeting in Cleveland.
Also Equipment and hear a representative of their municipal September 9. An all-color sound motion pic-
Rental and Complete 16 mm. Library
government. But the sound film presents a ture depicting the financial life of a typical
Missouri, Kansas. Etc. — more coordinated picture than the silent movie
and can be shown without a commentator. A
city; strongly humanized.
sound movie also moves faster, has more appeal, Newspaper Promotion
Title: "Behind the Headlines." Subject: News-
KANSAS CITY SOUND SERVICE CO. and sustains the interest of the audience. More-
over, the silent film appears to be an anachron- gathering and the mechanical production of a
1818 WYANDOTTE • KANSAS CITY. MO.
ism to audiences that have become accustomed newspaper. Sponsor: The Newark Evening
''^/t^ Hood SluHu Cenie^ 0/ to the sound film. News. Comment: A 26-minute three-reel movie
6. Titles to individual pictures should con- which outlines newsgathering and mechanical
vey some idea as to what to expect in the film. processes and dramatizes the news-handling of
"^^^^AS and WESTERN HALF MIS- In the case of silent films, titles may occupy a major newsstory. Available to schools, busi-
TFRRITflRY
ILlinllUni
'
[^SOURI and ADJOINING TERRITORY ness groups and social clubs in New York and
from .30 to 40 per cent of the total footage.
NOW HANDLING COMMERCIAL FILMS for several Na- Good titling, therefore, may mean the differ- New Jersey.
tional Manufacturers. Personal contact with over 100 roadshow
ence between the failure and success of a film.
operators enables us to give personal supervision. Our mailing Public Utilities
lists over 2,000 Schools and Colleges. Twelve years' experience There should be a specific title to indicate
as Motion Picture Distributors,
Subject: Advantages to consumer of rural elec-
elapsed time when this is essential to the under-
trification. Sponsors: Georgia Power company
standing of the story, and there should also be
and Georgia Agricultural Extension service.
New York, New Jersey, Connecticut — an explanation covering important factors not
shown on the film. Descriptive titles should
Comment: Now available to farm groups
throughout Georgia, perhaps later also to out-
be not more than 30 words in average length
v.«a *
16MM 35MM of-state groups.
&
«M «#«#•*
'"oVo" P'^^^re projection
lervice.iTi
Arrange club, and should contain a single major idea.
school, church showings, supply equipment and operators.
Full responsibility, one-tlnne or long runs in New York 7. Only the 35mm. size can be shown with Tire Industry
New Jersey, and Connecticut. Continuous projection and
sound-slide film service. Have largest local list of the- success in motion picture houses. For that rea- Title: "Golden \ alley." Subject: Transportation
atrical outlets for top quality industrial films.
son alone, films of both the 16mm. and .35mm. of sand and gravel to site of new Shasta dam
KING COLE'S SOUND SERVICE. Inc. sizes are recommended; 16mm. prints can be in California. Sponsor: Goodyear Rubber com-
203 E. 26th ST., NEW YORK CITY LEx. 2-6781 made from 35mm. negatives. pany. Comment: A motion picture for indus-
8. X^lien a city does not own a projector. trial showings.
and when financial limitations prevent the ac-
Ohio, Midwestern States •
Trucking and Transportation
quisition of a machine, rental or loan cameras
Title: "Assembly Lines of Defense." Subject:
may be used. Atlanta and Topeka have found
1,i25,000 it advantageous to show their municipal films Contribution of Chrysler corporation
defense. Sponsor: Chrysler corporation. Com-
to national
or The Cit\. which show what can be done in the gional dealer groups.
TWYMAN
RATES ON APPLICATION
FILMS. Inc
way of putting life into factual material. ^ hen
municipal
cational
officials
films
develop a better taste in edu-
they will not be satisfied with
Mc^ULf y^
some of the movies they have produced. SOUND SLIDE FILM MACHINES
Editor's Note: Mr. Rowlands, A. M. degree
.\iulitoriuni Mode!
in
SPACE IN THIS DIRECTORY University of Chicago, has taught
political science, 940, Many irilh Iri-purpose projectors
social sciences in high school in Kentucky
For information concerning listings in this
geographical index, address Business Pittsurgh, Pennsylvania: and has been
w-orked
several summers in the county treasurer's office in
in his
;
Screen, 20 North Wacker Drive, Chicago. present position as Collector and -Administrative .As- PRICE: 50% 0R/G;N4L COST
sistant, Downers Grove, 111., since the spring of 19-W.
Rates for service sent on request to re-
This article appeared in Public Management and TOWNSEND NATIONAL RECOVERY PLAN
sponsible projection operators. is reprinted with the special permission of that pub-
450 E. OHIO ST. CHICAGO. ILL.
lication.
.
^iitke ReeauLremen
1 hoi
MODERN BUSINESS
—^ OFFICE LAYOUTS WITH WINDOWS ON ONE TO EIGHT SIDES
Superb modern office accommodations at Twenty North Wacker Drive combine efficiency
with ideal working conditions for employees and executives. Thousands of spacious windows
assure pleasant daylight illumination and lake-fresh air throughout all floors. Located just
outside the confines of the Loop business area. Twenty North Wacker Drive soars far above
all surrounding buildings, further assuring a maximum of light and air for your office layout.
Whether large or small, there are space accommodations suitable to your needs with moderate
rentals in keeping with the times.
of t« o completely - equipped club floors offer ideal accommodations for business meetings.
Private dining rooms for luncheon, dinner and banquet arrangements are at the disposal of
resident executives. Luxurious lounges provide a convenient rendez\ous for an hour's relaxa-
tion from the cares of business.
Chicago
vault facilities offering modest rates: business, adjacent to wholesale, financial
other convenient service facilities in- and Loop business and shopping dis-
clude the ultra-modern barber shop, tricts. Twenty North Wacker Drive
valet-tailor, the Opera Bar, cigar and stands at the threshold of Chicago's
candy shops and a modern, moderately- West Side. Within a few minutes walk
priced restaurant. E\erything to meet of principal rail terminals, with motor
your daily office needs without leaving coach, surface lines and rapid transit
the building! coaches at the door.
9n tUe. AVi . .
,y "-^n/ng •
anw^*" •"dustr^' ""^^ '"»
An important contribution to the national defense •"J^-to-oper '"^ "^^Oiera "« .l-^ "Cher
„
program is being made by this sturdy DeVry camera
unit installed in the flight recorder equipment used by
the Douglas Aircraft Company of EI Scgundo, Cali-
fornia. The camera-recorder assembly has become a
standard part of flight-test equipment and has done
much to decrease the burden on flight test personnel.
^^.. i(
^MITAGE AVE. Cable: HERMDEVUY CH
DUtributort in Principal C.ilie$ of I he World
Chicago ollywoo
MAGAZINE COMMERCIAL N A L
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Trop iC of Capricorn
^
MS SERVE THE A
T PICTURES INFORM THE PUBLIC; SPEED DEFENSE TRAINING
c L e CENTS
m '
"i tiVar
nijiigiii
CONSTANT
VIGILANCE
RIGID laboratory control, with critical
PLMS-X SLTPER-XX
for general studio use when liitle tight is available
BACKGROr^D-X
for baehgrounds and general exterior worh
American Car Write at once, simply stating your own appreciation of the value
American Viscos
of Visual Aids (motion pictures and slidefilms. etc.). how they are
The Bales Manuiac
Wallace Barne being used, and how you think they can be applied to aid Civilian
Black & Decker Manu
Cadillac ]
Defense. \'ocational Training or any of the manifold uses which
Calco Chemical (
PLIJS-X SIJPER-XX
for general studio use trhen UUle tight is available
BACKGROUXD-X
for backgrounds and general exterior itorh
To Business Executives
with the courage to plan
THREE YEARS AHEAD
American Can Company While we are devoting part of our efforts to pro-
American Viscose Corporation moting and producing vocational training films to
The Bales Manufacturing Company
Wallace Barnes Company
speed defense, we are also helping a number of
Black &
Decker Manufacturing Company large business organizations prepare for all-out com-
Cadillac Motors petition in the years ahead
Calco Chemical Company, Inc.
S. H. Camp & Company
—By devising long-range tiaining programs, to
Cluett, Peabody & Company, Inc. keep far-flung sales and dealer organizations
Dictaphone Corporation ready to do a top-flight selling job whenever the
E. I. duPont de Nemours signal flashes.
Eberhard Faber Pencil Co.
Ethyl Gasoline Corp.
—By promoting long-range educational pro-
Godfrey L. Cabot, Inc. grams, to create a better understanding on the
The B. F. Goodrich Company part of high school and college students (and
Hart Schaffner & Marx
Jenkins Bros.
many benefits which come
their parents) of the
perfected it, and has shown more ingenuity in its use of supply and items about out- Important too. for industry
standing products. First of these (o protect costly sales and
than any other nation in the world. And now one of
to be featured is the Neumade
its
BuainesH Sereen
SWEUmnRELBUTISlTASEUPIETm?
It takes more than a camera to make a successful ideas. Be sure they're sell pictures as well as swell
commercial or industrial motion picture. pictures. Consult Castle Films without obligation.
It takes adierlising and selling "savvy", as well as
the "knou- how" of putting action and dialogue on film. -SOME OF AMERICA'S LEADING INDUSTRIES FOR WHOM—
Castle has this specialized knowledge. — Knowledge CASTLE MAKES AND DISTRIBUTES FILMS:
accumulated in 26 years of making and distributing Procter & Gamble . . . E. I. du Pont de Nemours Company
(Finishes Division) ... California Fruit Growers Exrhange
films.
. Pennsylvania Railroad . . Southern Pacific Railroad
. . .
That's one reason why leading manufacturers and . Carrier Engineering Corporation . .
. . Pabst Brewing .
organizations have chosen Castle Films to make and Company Sealright Corporation . . Aetna Casually &
. . . .
asruMmsMOVIES. . . C/ISniGlTSMiMSaNf
M aJ-l
RCA BLDG NEW YORK RCA BLDG NEW YORK
FIELD BLDG
RUSS BLDG. .
CHICAGO
SAN FRANCISCO CASTIE FILMS FIELD
RUSS BLDG.
BLDG
.
CHICAGO
SAN FRANCISCO
\
Xumber Eight • 1911
FILM FORUM
iContinueil jrom I'u^.- Four) Edch month Business Screen publishes an aiKv our picture program we also
From point oulside Rocking-
interesting letter from a typical reader include sport, travel, or recreation-
a
ham. N. C, the operator of one of al films. Group reaction is very
the units reported: '"They watched
favorable to this type of set up.
this one in a pouring rain. Thomas To llie Editor, each meeting. Our equipment in- During our study of time and
Screen Magazine
llusinc'ss cludes a very fine 16mm. sound motion economy, along with our
Jenks, U. S. 0. field worker, was :
ing in the rain. provoke discussions regarding man- the club members. We have a tools, etc.. before an operator. \^'e
ufacturing methods used elsewhere, rather large list of films available are convinced visual instruction is
Other reports from operators of
the mobile units tell interesting
factory operations, supervision and from many industries showing man- superior to text books or lectures
One. sent from Alexandria. La., so that every third meeting is de- guns, lacquer and protective coat- gaged a series of sound slidefilms
said the men were "very apprecia-
voted to motion pictures, unless, ing applications, fabricating plas- dealing with factory management
of course, we are conducting a se- tics, or again, automatic screw- ma- and its attendant problems. Fol-
tive, due to the fact we were work-
ries of lecture-pictures on some chine operation as we have depart- lowing each picture a club mem-
ing under fire all during the picture.
phase of manufacturing, supervi- ments that specialize in these vari- ber presents a lecture-discussion of
This is really roughing it. but a
great experience. They told me in sion, etc. Then we use pictures for ous operations. To properly bal- points brought out in the film as
the camp that I was a casualty: had they may be adapted to our manu-
facturing of pens, pencils, desk
been fired on going through the
lines." SPDT 1««»^*
sets.
sible
Skrip. etc.
we will
It is also quite pos-
secure shortly, sev-
from Alexandria: "I am
Also
working under fire and may be
sVnS "1^ BoOm eral films showing correct opera-
bombed any minute or captured." — tion of the newest types of auto-
commanding officer and the Mayor advertisers. Through Minute Movies you con reach vast audiences of workers
asked the U. S. 0. representative and their families with your advertisement (presented in Sight, Action and Sound) ried forward. More pictures of this
to bring an automovie into town as part of the regular show. No pages to skip no dial to turn a product — — type would also answer the needs
of groups such as ours, schools,
and give a show in the ballpark. demonstration that tells your entire story from start to finish. Akron, Detroit, Los
"The idea was to relieve the con- Angeles — in fact you'll find Minute Coverage Availability parallels locations civic organizations, etc.
gestion in town," wrote the opera- and noborhoods of these Boomtown workers. Reach them at a basic cost of If ayne M. Biklen,
tor: an attendance of 4.000 indi- $3.00 per thousand reader-hearers. Secy.. Foreman Club.
cates how well the idea worked.
U. .4. Sheaffer Fen Co.
From almost every point, reports GENERAL SCREEN ADVERTISING, INC. Editor's Note: In America's
come from the mobile movie op- Wrigley BIdg. Chicago workshops, a rising appreciation of
erators that "the commanding offi- the value of the film medium for
National Sales Kepresenfatives:
cer wants us to come back as soon MACY 8, KIANER employee entertainment and educa-
and often as possible" and thai Wrigley BIdg., Chicago tion is noted. Other company ex-
"the chaplain says this is the finest JAM HANDY THEATER SERVICE, INC. periences will be appreciated by
19 W. 44th St., New York City • Gen. Motors BIdg., Detroit, Mich.
department: address Film
morale builder yet devised for the this
Bu»iiteMM Screen
DA-LITE AGAIN
FIRST IN
m GLASS -BEADED
Sales Management
1941 Survey
DwrE SCREENS
Sales Manaeenient's Oc-
tober 10th report on lead-
ing bu^*ine^s films of 1940-
41 shows that of 29 com-
panies giving makes of
(Reg, L, 5 P..; Otf.i
sereens used. 27 list only
Da-Lite.
Whether you use motion pictures and sliclefilnis for
Partial List of
training; men
for defense johs or for sales promotion
Prominent Usen
or improvement of dealer relations^ the success or ef-
Armour and Co.
fectiveness of your visual projrram depends largely on
Continental Oil Co.
your screens. For sharp definition^ tnaximuni bril-
liance^ and true re produetion of colors in color 61m The Cleveland Tractor Co.
perienced film users rely on Da-Lite Glass-Beaded Lion Oil Refining Co.
Screens. The Da-Lite beaded surface is the most effi- United Wallpaper Factories,
Inc.
cient for all average projection requirements. Da-Lite
makes white, silver and beaded screens, but recommends The Firestone Tire & Rubber
Co.
the beaded surface for all except unusual conditions.
International Harvester Co.
32 years of leadership in screen manufacture have
Nash Motors Division, Nash
made Da-Lite Screens first choice of critical buyers. Kelvinator Corp.
.\sk your producer about Da-Lite equipment. Write
General Mills. Inc.
Dept. IIB for literature.
Illinois Central System
beaded fabric, metal case, and tripod all in one to be shown to large Kelvinator Division. Nash Kel-
gri'ups. the electrically' vinator Corp.
unit, is ideal for presentations to jobbers and
dealers throughout the country and for em- nperated ELECTROL York Ice Machinery Corp.
ployee-training classes throughout your plant. offers utmost convenience The Toledo Steel Products Co.
It can 6** quickly set up anywhere, yet folds and long life. It is the Minneapolis-Moline Power
compactl}" for easy carrying. It is the only only truly automatic Implement Co.
screen tcith square tubing in the tripod center screen ever built for non- The Crosley Corp.
riu- J, •ccn jahric. roller mounttmi, mo-
rod and in the extension support. Its sturdier
tor and year drive are housed in one
theatrical showings. Sizes
The Perfect Circle Co.
construction assures unequalled rigidity for cojnf>act unit which can he quickly in- up to 20' X 20', Write
Chrysler Division, Chrysler
supporting even the larger screens up to and stalled i\n classroom or auditorium. for details.
Corp.
including 52" x 72". The handle is mounted
Fofd Motor Co.
on a special bracket that encompasses the case DA-LITE MODEL B
(but not on the thin metal of the case). The Great Northern Railway Co.
HANGING SCREEN
Challenger is the nnly screen tchich can be General Electric Appliance
adjusted in height merely by releasing a For semi-permaiui Co.
^pring latch and raising the extension support. installations, the I ' The Pure Oil Co.
12 sizes from 30" x 40" up to and including Lite Model B spriii:: Youngs+own Pressed Steel, Di-
70" x 94". From $12.50* up.
operated screen offers
vision of Mullins Mfg. Corp.
•
f'liri.t HliiiUthi htiihrr on thi f'arinr Cinjst.
Circulation Manager
This is a fight talk— straight from our shoulder to all EXPERIENCE: 204,898 showings of sponsored films . . .
executives with business pictures and audience-problems. to the right kinds of people.
It's about the diflference between crowti-sho-wing and SET-UP: Operators and equipment established in every
^ro«/?-showing. major U. S. market, with easy access to secondary markets.
Any barker with a megaphone can shout together a ABILITY: To show your film to the people most interested
crowd. Your film, like all advertising, needs a selected in it. (From Soup-tasters to Nut and Bolt buyers.)
group. Cost-per-customer makes it so. SALARY DESIRED: Between and Vz cent a head per
1/20
Magazines and newspapers know this, so they have minute, depending upon the degree of selectivity you
Managers to build a specific kind of audience
Circulation require.
for the advertiser. DO WE GET THE JOB?
That's the job we want from you: Make Modern Talking Find out exactly how this top CIRCULATION MAN-
Picture Service the Circulation Manager for AGER for business films can deliver you the
your business films. Consider, dear sir, our audience your picture needs. Call Circle 6-09 10
qualifications: or write us now.
MB Bu»inv>tH Srreen
REACHING DEFENSE MARKETS VIA THE SCREEN
• The concentration of indus- Some of these new defense pro- newspapers or local screen show- Buy Durable Goods
trial production for defence in ap- duction centers are creating new ings. Of these, a "best bet" as After a very few desires for
proximately one hundred American towns. At \^ilmington. Illinois, proven by actual case records of luxuries have been satisfied, these
cities has created a marketing situ- the new government powder load- attendance and available locations defense-prospering customers seem
ation which calls immediate atten- ing plant is a typical new popu- and because of its natural advant- to be buying long-lasting goods and
tion to the advantages of the screen lation center. Nearby Joliet. Kan- ages of sight and .sound selling, is permanent things such as housing,
medium. Not only is a huge por- kakee and the not far distant Chi- medium.
the screen clothing, appliances and other ar-
tion of the increased spending cago amusement places have fell Even before new tlieatres could ticles which the .American house-
power of the country concentrated the impetus of this spending. In spring up to meet the insatiable wife considers as necessities of
in these areas but it is the kind of other centers, new retail estaldish- desire for film entertainment, audi- modern living. They are buying
audience which may be best reach- nients are beingopened and others ences gathered in open fields to insurance and thrift programs. And
ed via the screen, in groups and in have had their business trebled. \iatch roadshow projected programs one thing wortli remembering is
the local theatres. Centers like Akron, Detroit and of entertainment films. that they are establishing new
Amusement Spending Increases Pittsburgh and the New- England Because of the newly-created habits and tastes since many of
on cities boasting precision machine production boom, many other fac- them are entering the buying mar-
The thirst for entertainment
manufacture were bound to feel the tors |)oint to the screen medium. kets for the first time after many
the part of these workers is already
greatest impetus of the defense era. Much of the population in these years of reduced incomes.
evidenced by the reports of tre-
mendously increased spending for Their booms are made of solid areas is migratory, there are few- Straight advertising messages
amusements, recreation, travel, etc. stuflf for the contracts are at least loyalties or habits which the ad- will fall on fertile ground and film
over the past summer months. The of several years duration. \^liile vertiser may count upon in select- material the product trans-
with
amusement world, according to one centers like Detroit may suffer tem- ing media. But the one common lated in linng images of the
the
financial paper* says that the porary setbacks due to rationing of denominator for all is entertain- screen has a tremendous advantage.
sunburn, continued to pile up cash ward these surefire markets. Cer- parent-teacher organizations spring nearest center where such facilities
in theatre box book and
offices, tainly the trend calls for concentra- up quickly and in many of these exist will find the exact kind of
liquor stores, railroad, bus and air- tion of power upon the markets areas, the labor unions provide both audience without difficulty. Copy
line ticket offices. themselves, which, in turn, calls for educational and social activities may therefore be direct and result-
local media such as spot radio, the for newly enlarged memberships. { Please turn to the next page)
*\Vatt Strett Journal, September 10. 1941.
screen permits wide latitude of crea- ing advantages for mechanical sub- During the summer period, when special problems and limitations of
tive interpretation. For instance, jects, and the short dramatic skit resident draftees were away on ma- budget into consideration. the
cartoon animation in color has re- in uliich llu> product is introduced neuvers, the towns near the larger (Please turn to Page 24)
BOSTON DISTRICT
Boston. Mass 739.969 180
Hartford. Conn 248.772 317
Manchester. N. H. ..._ „ 5.558 16
New Haven. Waterbui^. Conn... 48.142 45 13
New London. Conn 164.009 893 3
Newport. R. I. .—_ 28.053 522
Pittsfield. Mass _
.- _ _ 3.529 12
Portland. Bath. Me. __ 171.738 622 12
Portsmouth. N. H 30.970 507 3
Providence. R. I. : Fall River.
New Bedford. Mass 29.724 23
11. Springfield. Holyoke. Mass 17.692 13
12. Worcester. Mass 26.840
Rest of District „_ 73.595
Total— Boston District 1.588.591
NEW YORK DISTRICT
Albany. Schenectatly. Troy. N. Y 140.369
Binghamton, N. Y _ 7.821
Bridgeport. Conn _ _ 114.064
Buffalo.N. y _ 177.618
Dover, N. J. . 80.326
Nassau County. N. Y 128.190
Newark. Jersey City, N. J 793,872
New York City' 547.573
Rochester, N. Y 58.231
Syracuse, N. Y. 21.012
Utica. N. Y _ _ 54.238
Rest of District 71,022
Total— New York District... 2.194.336
'Includes Manhattan, Broitx, Brooklyn, Long Island, Staten I:
PHILADELPHIA DISTRICT
Allentown. Bethlehem. Pa 30.273
Bloomsburg. Pa. - 61.147
Camden. N. J _ 516.282
Philadelphia, Pa. 620.249
Reading, Pa, 8.694
Scranton, Wilkes-Barre „ 6,821
Trenton. N. J. _ 7,441
Wilmington, Del 5,720
Williamsport. Pa. 16,672
York, Harrisburg. Lancaster, Pa.... 29.507
Rest of District ~ _ 15.903
Totol— Philadelphia District 1.318.709
CLEVELAND DISTRICT
Akron. Ohio . 20.508 29
Canton, Ohio - 25.752 49
Cincinnati, Ohio 38.338 20
Cleveland, Ohio 182.524 73
Columbus, Ohio 5,846 6
Dayton, Ohio — 56 13
Erie. Pa. 5,149 12 7
Pittsburgh. Pa. „ _ 77,962 18 27
Ravenna, Ohio 80.371 719
Springfield. Ohio _ 4,527 20
Toledo. Ohio 15.135 19
Wheeling, W. Va - 8.784 9
Youngstown. Ohio ..._ — 20.930 le
Rest of District - - 47.673
Total— CIcvelantI District 571,176
RICHMOND DISTRICT
Alexandria. Va _ - 134.119 170
Baltimore. Md. ....- - 294.316
Charleston, S. -..- 55,865
Charleston. W. Va _ ~ 53.981
Indian Head. Md. 13.552
Norfolk. Newport News, Va — 637.285
Radford. Pulaski. Va - 83.484
Richinond. Va 2.063
Rest of District 204.602
Total— Richmonti District 1.379.267
POST-WAR PLANNING SHOULD BEGIN NOW
• On the production side, in- far greater threat to our economic brought in the orders was the Those long familiar with products
dustry has dedicated itself to the well-being in their reactions. The breadwinner of industry. and their operation are easily con-
swift fulfillment of the nation's de- price of defense must first be paid verted to useful tasks closely align-
fense requirements. The wholesale and markets quickly restored so Keep Dealers and Salesmen ed immediate defense prob-
with
conversion of production facilities that our industrial capacity is fully Realizing this, business is first lems. Dealers and their staffs are
and manpower to the needs of de- utilized and widespread unemploy- devoting itself to keeping intact ex- also being trained for service and
fense and the curtailment of regu- ment averted. In such an era the isting dealer structures. Salesmen, maintenance tasks, as witness the
lar lines is evidence that industry role of the salesman will once their routine of business-getting automobile industry.
has dedicated itself for all-out effort again be that of the dark days of interrupted by defense, are turning
to the great task at hand. depression — when the man who to production and service work. I.NTENSIVE TraIM.NC NoW
But the biggest task of all is the
Nations Mlst Plan Ahead
But as nations plan for objectives ^ilnU ^e^'t^e lAe tjdfne^ica^ continuous training up of today's
selling force for the trebled re-
to be realized as a result of the There is a suggestion of an '"axis" similar subjects are telling our sponsibilities tomorrow.
of \^ ith
struggle in which we are all en- in the photo-montage which appears neighbors to the south about the all but the best men weeded out.
gaged, so business must swiftly and on the cover of this current num- people and resources of this nation. many organizations are putting in
realistically plan for the period of ber of Business Screen. If it is The problem of getting suitable overtime on the instruction and de-
post-war marketing and distribution there perhaps it ought to be entitled film subjects prepared is a tre- velopment of the men in whose
which is to come. Machines and "'the axis of the western hemi- mendous one and then a workable hands the economic destiny of
men, buildings and facilities, ex- sphere" and it is no mere coinci- plan for getting them shown must .America may soon be thrust. .Mo-
panded beyond all comparison with dence that a film reel symbolizes be developed. Here, again, the tion picture and slidefilm instruc-
\^ orld \^ ar I and working on spe- the good-will program with w'hich humble 16mm projector will serve tional methods are being applied
cialized defense orders will face a the Rockefeller Committee is now a great and all-important cause in with effectiveness. The problem of
period of rapidly declining prodc- engaged. Kenneth MacGowan. head the interests of the national defense insufficient knowledge on the part
tion when peace is The un-
made. of the non-theatrical motion picture program wliich it is also serving in of the man selling —
one of the de-
predictable adversary, grown strong division of the Office of the Coordi- the fields of army and navy train- served criticisms of the consumer
and tremendous in power and in nator of Inter-American Affairs, be- ing, vocational defense work train- education movement — will be am-
easy conquest may just as suddenly lieves that this must be a two-way ing, recruiting, morale, rural edu- ply met by these intensive training
crack wide open. job. with films about Latin-America cation and government information. periods — beginning now . \ isual
The obligations of peace carry a showing in the United States while —0. c. aids will help us do the job better.
r "*
li
» \4jL__
f.:
^^,••
*Wr
Production Is Noteworthy
To The Marines Have Landed
many individuals and organizations
contributed skill, craftsmanship
and hard work. Photography and
direction in the field was under the
supervision of Sam Houston for the
Company with the full coopera-
tion and assistance of the U. S.
Marines Corps during the difficult
location shooting.
Scenes were made at San Diego,
Cal.. Quantico, Va. and at the scene
of full-scale landing operation
maneuvers conducted last summer
off New River, North Carolina.
Baked in the mid-summer sun and
drenched by salt-water spray, the
film's production crew covered
the field of operations with a
thoroughness that is reflected in the
• AS AMERICAS INDLSTRIAL RE- the duties of a Marine who must, as ject will have tremendous appeal
picture.
sources are mobilized for defense, the narrator describes Editing and recording were
it, ''walk or and yet the sponsor's equipment is
the film reports of this nation's ride, float or fly! Or parachute to well served by its expected appear- handled by Wilding Picture Pro-
foremost manufacturers have taken earth to take and hold the land." ance wherever used by the highly ductions at the Chicago studios and
on a feeling of vital significance. From the Bon Homme
Richard mechanized Corps. So well has the Western Electric Mirrophonic
14 Bu»in«aa Screen
|IKIItlllllllllllllllllllllllllllllllllllll!lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll||||l||||||||||||lin^
enable the student to see and prac- dicated by the increasing number o. .\lTER.\.\TINC ClRRE.NT
Inductance, capacitance, and
tice each step until he becomes of requests received from companies impedance in a circuit. Trans-
1.M.\CNF.T1SM
proficient. carrying on employee training pro- The general properties and formers and rectifiers.
Starting with the tools used in grams as well as from state and laws of magnets. Magnetic 9. Electric Motors
fundamental bench work projects, federal agencies supervising the
effects. Principles of the motor. Direct
and alternating current mo-
the first film shows the proper use development of skilled workmen 2. St.\tic Electricity Universal motors.
tors.
and care of hand and power saws, In addition to The electron theory of positive
for national defen.se.
and negative charges.
10. Electric Meters
layout tools and measuring instru- the immediate defense program. Construction and operation of
.'i. CuRRE.NT Electricity various types of meters for
ments. The remaining films cover United States Steel films are be-
Laws of current flow into the electrical use.
specific projects, one film to each. ing widely used by schools, colleges, various types of circuits. 11. .Applications
They are: drills and drilling; ream- technical and business
societies, Heating and lighting.
4. The Electric Cell
ing, tapping and threading; finish- and civic organizations. During the The change of chemical energy 12. .'Applications
ing rough castings scraping rivets
; ; first seven months of this year more into electrical energy. Primary Solenoids, motor uses, radio,
and riveting; and layout work. than 1.870.000 persons saw United and secondary cells. and electroplating.
The slidefilms are primarily for States Steel motion pictures.
The Making and Shaping of Sleel.
Visual Aids for Mechanical Training
classroom work, being designed to
save teaching as well as learning the latest film released, is most [BENCH WORK! dies. Parts of reamers, taps.
Techniques for reaming. Re-
time. All the films are of the read- popular among educators partici- moving broken taps.
ing or lecture type, allowing the pating in the national defense train- .S. Finishing Rough Cxstings
instructor to use them at the speed ing effort. Telling the story of Parts of casting to be remov-
ed. Detailed steps in finishing
best suited for his class. They can steelmaking in seven reels from the
the casting. Tools used.
be shown to large or small groups. time the ore is mined until the
6. SCRAPI.NG
Not only do students learn bench finished product leaves the mills, Why scraping is necessary.
work faster through instruction that this film has been helpful in re- Tools used. Techniques of
scraping and checking finished
"talks to the eye" as well as the ducing the necessity for lengthy
work.
ear. but the films also greatly sim- tours which sometime result in cost-
7. Rivets and Riveting
plify the work of the teacher. Each ly interruptions to plant working Kinds of rivets. Tools used.
of these educational slidefilms pro- forces. Scenes for this picture were Methods of riveting. Causes
taken in many plants of United
I. Tools of failure.
vides many helpful illustrations.
Description of hand tools. Use
States Steel subsidiaries and trainees 8. Layouts. Tools and Mea-
and care of hand tools for
Steel Films Training Aid suring Instruments
thus have an opportunity' to see a Bench Work.
What layout work is. Tools
Motion pictures produced by the variety of operations that could not 2. Hand and Power Hack used. Use and care of mea-
United States Steel Corporation be seen by a visit to any single Saws suring instruments.
and its subsidiary companies, are Saw-ing various metals. Selec- 9. Layout \^ork (Part 1)
plant.
tion of speeds and feeds. The importance of accurate
any similar form because of the To facilitate distribution, film
.3. Drills and Drilling layout work. Techniques used
proving to be of great value in ( Pleasr turn to the next page Types of drilling. Parts of a in layout work. Basic geomet-
drill.Drilling machines. Tech- ric construction.
A NEW NATIONAL SAFETY COUNCIL sound slidefilm "Safe All Around" shows niques of drilling. 10. Lwout
\^"ork (Part 2)
this typical worker's class scene. The subject is based on off-the-job safety, Reaming. Tapping and
showing its importance to industry and the individual. 1. Special layout problems on ac-
Types of reamers, taps and tual work examples.
iTiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiniii^^^^^^^^
• A NEW visual aid in the leach- the proper care and use of the most
ing of aircraft maintenance for use important tools and e(|uipment used
in national defense courses has just for each project. Other films will
l»een announced. follow.
This new visual training material The Kit-set of films is being used
consists of eleven educational slide- generally in regular work-
metal
films on basic aircraft metal skills. ing classes. Teachers find that the
Designed for use in technical and visual method of instruction that
vocational schools, or wherever na- "talks to the eye." by illustrating
tional defense courses in metal work each progressive step in basic air-
are being taught, these films pro- craft metal skill, greatly speeds up
vide specific task instruction. students' learning.
At the same time, use of the films
Show One Operation
simplifies teachers' work by pro-
Each slidefilm shows one metal
viding good illustrations that ob-
Omcial O.K.M. Ph to
working operation, with pictures
viate the need for blackboard draw-
and drawings illustrating each pro-
ing. The films are produced by the
gressive step. The
Film SubjectsProduced For fully
pictures are care-
arranged in the proper se-
Jam Handy Organization.
Forging Machine: Kodachrome motion picture on operation of films are devoted to making a is produced with the accompanying
Acme Machinery Company forging machine. flanged parts-tray. The films show narration explaining each opera-
Fellows Gear Shaper Company: Through catalog studies, tion, naming and familiarizing the
supplies schools and colleges with a slidefilm and lecture on
Steel Films Aid Defense student operator with the turret
Fellows method of gear production and products.
lathe's parts, feeds, trips, etc.
J7 Multamatic in Operation: One reel movie of The Bu'lard
Company, Bridgeport, Conn., manufaturer of the equipment. {Conlinui'd from previous pagei Detailed instructions are then
Other Sponsors: General Electric Company (Making Chips), centers are located in company of- given in bar work, chucking work
Westinghouse Electric & Mfg. Co., Kearney & Treckcr Co.,
and syndicated subjects of Film Productions Co. Minneapo- fices in New York. Chicago. Pitts- and fixture work. This includes the
lis, Vocafilm Corp., N.Y.C. and the Jam Handy Organization. burgh. Cleveland. Birmingham and various work done on the turret
San Francisco. No charge is made. lathe and how the lathe is set up.
1« Businesn Screen
stitute is typical of modern voca-
tional training institutions now
FILMS TRAIN WORKERS: New south Bend Uihe motion pic
closely alligned with visual in-
tures serve the national defense training program by speeding up instruction.
An outstanding feature of the De-
Forest setup is the method of teach-
ing by the field.
films Every
in
• Thk first two of a series of tools, rough turning and finish
DeForest student has his own mo-
16 mm. sound motion picture films Showing
turning of the workpiece.
tion picture projector and to him is
produced by Burton Holmes Films time 20 minutes.
is
sent an instructional film lesson. In
for the South Bend Lathe ^ orks. To Be Used with Reference Book
the school, practical work with the
and based on the book ""How to Before showing the above films
most modern sound apparatus, in-
Run a Lathe." are now ready for to a class, the sponsor advises that
cluding theatre type motion picture
distribution. Produced in full the book ""How to Run a Lathe"
equipment, television, radio detec-
color, these pictures represent the should be used as a reference for
tors, and all types of testing ap-
most advanced technique for teach- additional information on any op-
paratus is part of the daily routine.
ing lathe operation in industrial erations shown in the films, but not
From developments such as these
and vocational schools, universities, fully understood by the student.
an- coming a constant stream of
army and navy training stations. Free Loan Basis
men to man the first lines of our
The Metal Worki.ng Lathe
The first film titled The Metal
The South Bend motion pictures
may be borrowed without charge
defense — in radio, laboratory ex-
perimentation for modern elec-
Working Lathe, introduces the stu- by industrial and vocational tronic devices, electrical mainte-
dent to the standardBack-Geared schools, colleges, universities, army MOTION STUDY and job simplification nance work and similar pursuits.
is one the primary tasks for the mo-
of
Screw Cutting Lathe by familiar- and navy training schools, indus- tion picture camera in speeding defense The field of motion picture projec-
izing him with the names of the trial apprentice schools, and other production. Here the job setup is shown
as it appears to the camera. tion and repair is also served by
various lathe parts, their purpose recognized organizations teaching
special instruction through the De-
and operation. It is ideally suited machine shop practice. \^ hen films LEARNING BY DOING— Forest school.
for showing to beginners before are supplied on a free loan basis. In this era of defense production In Chicago building of the
the
they operate a lathe for the first the borrower pays the shipping new emphasis has suddenly been completely equipped
Institute are
time. After seeing the film, the stu- charges both ways and agrees to placed upon vocational training to laboratories where resident students
dent may be allowed to manipulate handle the film carefully, to return increase the supply of skilled per- may learn by doing. Here, too, in-
the various lathe controls, as dem- the film promptly after showing, sonnel on the benches and at the structor and pupils achieve under-
onstrated in the picture. The film and to fill in and sign a report card No
lathes. less important and. in standing of difficult problems in
may then be shown again to answer which is furnished with each film. fact, even more vital to the nation's electronics by the frequent use of
the many questions that are bound Films are shipped express col- defense as proven in the Battle of projected lecture material.
to arise after a first experience w ith lect and may be returned express Britain, is the field of electronics,
Class at work in laboratory.
a lathe. This method of instruction prepaid or parcel post. Return radio, and sound motion picture en-
materially shortens the orientation labels are supplied. When request-
gineering.
period and reduces the amount of ing films on a free loan basis, al- The principle of the sound loca-
individualized Show- ways give an alternate date in ad-
mm
instruction.
tor used in anti-aircraft detection,
ing time is 20 minutes. dition to your first choice date. An for example, is based on modern
Plain Turning order blank and envelope are en- developments in the field of elec-
The second film. Plain Turning, closed for your convenience. All tronics pioneered by men like Dr.
clearly illustrates all operations in films supplied on a free loan basis Following Dr. De-
Lee DeForest. ^^ t,\\ jt. .- ' ^ST"
the machining of a shaft held be- are 16mm. sound films in full Forest's notable examples and lead-
tween the lathe centers. It teaches color. No black and white films ership, the DeForest Training In-
many of the basic procedures en- are available for this purpose.
countered in all lathe work. Among Those who desire to keep these
these are blue print reading, meas- films permanently may purchase Movies on Electricity Sound sli(iclilni> on safet> have
uring with calipers and micro- them at our net cost for the copy Schools operating training also proven one of the essential
meters, locating and drilling center print. Both black and white and classes in engineering, science visual aids in defense class work.
holes, proper selection of cutting color films are available. and management defense The tremendous cost of industrial
training may take the exam- accident-s.not only in actual sums
FILMING A MECHANICAL OPERATION IN THE MOTION STUDY LABORA-
TORY of New York University. Classes under the direction of David B. h>orter. ple of the Pennsylvania Stale spent for compensation, etc.. but in
Professor of Industrial Engineering, apply ttie techniques of recording Job opera-
tion by movie camera. The student analyses the motions recorded on the fiTm and College which is utilizing lost time under already difficult pro-
works out simplification to the minimum expenditure of energy for task performed. modern visual aids to speed duction conditions has made safety
the training program. Films of paramount importance.
are purchased under the Con-
gressional Act No. 116 which NYA Film on Defense
provides funds for such uses. • TO HELl- TiiF. I'l HI m: keep in-
The paradox of this period of millions which have been carefully These retailers staged the Hot- down to 400. I sold one appliance
unparalleled industrial activity lies invested in training, advertising, point Company's Blame It On Love off floor of theatre lobby.
in the conversion of many lines of customer and financial
goodwill promotion last year and their glow- Welby Pedigo
industry to defense production and stability.Not only the employ- ing reports speak for themselves. Plymouth, Indiana
in the curtailment of regular pro- ment of a good portion of our na- The best promotion we ever had. Nearly 800 people packed the
duction of other lines using the tion'smanpower but also a tre- Always sells merchandise and never Venetian Theatre. Six pieces of
metals and materials essential for mendous part of wealth is affected fails to pack the theatre. Hotpoint merchandise sold the same
W\ C. afford ^ .-ippliance Store)
day to audience members.
HiUsboro. Oree^on .\orthern Supply Co.
STORY SYNOPSIS: HOTPOINTS PRODUCT FILM Blame It On Love is a sales natural.
"Man works from sun
Milwaukee, W isconsin
tosun . . . educational story of Hotpoint's 1500 people at our first showing.
but woman's work is never done." And. The Pursuit of Happiness. 500 at second. Total attendance
Blame It On Love shown twice to
Ba.sed upon such a theory is the This film tells the storv of a total audience of 525 people. Sold
2000.
womankind's long struggle for two ranges the first day and nailed
E. M. Cobb. Ohio I'ouer Co.
an easier, better method of do- Mount Vernon. Ohio 12 sure-fire prospects. Blame It On
ing household chores. a Love is a terrific sales weapon.
It's 650 people turned out for Blame
picture that unreels the story .inawall Lumber & Materials Co.
ItOn Love at Plaza Theatre in Mil-
of Hotpoint's search for a bet- Tujunga. California
waukee. Vie sold three units of
ter way
to do household jobs merchandise off the theatre lobby We are well pleased with Blame It
easierand .shows how Hotpoint tloor. On Love and the sales results it
makes appliances and what Moraski Radio Shop produces. We sold one range right
they do toward giving more Milwaukee. ITisconsin off the lobby floor of the theatre.
freedom in life, liberty. And. This is the hottest promotion I More sales rolling in.
The Pursuit oj Happiness. have ever seen. In spite of a severe Central States Power & Light Co.
snowstorm which held attendance Ema, Iowa
J» Buniness Serwn
with the aid of regional distrilui- Happiness" fulfills that unspoken
tors and backed up a comprehen- request and takes the audience be-
sive plan of promotion, pulilicity hind the scenes to show what Hot-
and merchandising. j)oint research means, and how the
as its feature. A
second film. And 76% expressed a preference for an
the Pursuit of Happiness, will be electric range after viewing Blame
shown to meet the need for a "pro- It On Love. (This figure is more
duct" picture directly answering than double the national average of
the audience's desire for knowledge electric range preference establish-
about the Hotpoint product. The ed by previous surveys!) . . . And
feature films are based on regular ... 3% bought a Hotpoint range!
screen story technique with a care- Three months after seeing Blame
fully selected cast of Hollywood It On Love 70% of the women re-
two films on this vear's program: was merely shown in one of the se-
Sauce For The Gander creates a quences of the picture.
desire —
a curious interest by the au- 48 'f of the women, after seeing
dience to know more about the Hot- Blame It On Love said. "The picture
point appliances they saw used in made me feel that someday I would
that picture. And. The Pursuit of like to own a Hotjioint Range!
assist the local dealer, audience tomers and Prospects I'lat he is a failure. the modern electric kitchen
records may be broken. These 18. Telephone (^opy To Build At- Vi'hile .Margaret is away Tom
has had installed,Tom
nineteen difTerent elements were in- tendance (Above) Scenes from Hotpoint's new feature "Sauce for the Gander"
cludi'd in the dealer promotion list: 19. Spot Radio .Announcements
Du Pont Motion Picture Tells "Facts About Fabrics" beautiful service plate, seen first as X^'HEN a state law is passed
Intended to educate the sales structions and finishes in addition a common lump of clay, and finally which opens new business possibil-
personnel of department stores, to familiarity with the various as one of the finest examples of ities —
then there arises an oppor-
schools, colleges, women's clubs types of textile fibers. ceramic craftsmanship. Particularly tunitv for companies in the field
and the consumer in the under- Fads .About Fabrics explains the interesting —
because outside of affected to concentrate public rela-
standing of good fabrics is Du importance of yarns in making watching the actual making of the tions efforts. Such is the case
Pont's Facts About Fabrics, pro- fabrics, shows how woven and plate, nothing else could have among major insurance companies
duced by Caravel Films. Inc. knitted fabrics differ in their con- shown the endless steps in its man- with relation to New York State's
Facts .About Fabrics was designed struction, analyzes the three basic ufacture, mostly hand-done, and new motorist's liability law, which
to meet a need for basic, prac- weaves and the two basic knitting the painstaking care that goes into goes into effect on January Isl,
tical information about fabrics constructions, discusses printing, just this one plate. To illustrate 1942.
and especially rayon fabrics. dyeing and other finishing opera- each step by a still picture story Films play an important role in
.Although textiles are important tions. The film closes with a sec- would take countless photographs, this intensive public relations op-
to every household, most people tion on the proper care of fabrics. and then, lack the continuity of the portunity, by means of a sound and
realize that their knowledge of tex- Du Pont does not weave or knit moving film. In these days we may color motion picture sponsored by
tiles is somewhat sketchy. For ex- any cloth. It manufactures rayon have a tendency to think of manu- .Aetna Casualty and Surely Com-
ample, in examining fabrics many yarns. This film was prepared to facturing as a process by which raw- pany. This film opens with a brief
women rely on the appearance of promote a wider understanding of materials are dumped on an endless historical resume of the history of
the cloth and the way it feels to the facts about fabrics since the bet- belt at one corner of the plant and automobile use. argues that since —
the touch. ter the consumer understands these the finished article slides off. all the engineer has done almost all he
.An understanding of fabrics in- facts the better she is able to ap- finished at another corner. Rut can for safety —
the need of present
volves a knowledL'e of fabric con- preciate high-quality yarns. this film shows the hand painting. and future is adequate legislation.
rnmmm .N^y^Vi^oO^^V
(Left) Closeups of texlllet
help explain "Fact* About
Fabrics" in the new Ou Pont
motion picture produced by
Caravel Films, Inc.
r—
FILM PRODUCTIONS SERVE MANY FIELDS
FROM HOSPITALS TO S PONSORED TELEVISION r
of tomorrow's rain or shine and
this novel method seems to be the
exact solution, for the response has
been both immediate and kindly.
Douglas Leigh is no novice in
the film medium; his cartoons for
Bromo Seltzer will be remembered
by visitors to the New York World's
Fair, and many of his 16 spec-
tacular signs which brighten New
York's main stem utilize films to
actuate the animated characters
cavorting on a "screen' of electric
Douglas Leigh, (center) a la Disney, lights (see Bcsiness Screen. Vol.
discusses a television idea.
III. No. 4). But this is his intro-
Cartoons via Television duction to legitimate screen anima-
New Yorkers, avid readers of tion and to television. W ith the
weather signs, have a new one to same knack of showmanship and
scan. Last month. 'WENT. N.B.C.'s selling power which made him the
New York television station in- wonder boy of the sign business, he
augurated a nightly weather fore- has created the weather lamb.
cast, consisting of a talking and Combined with the weather fore-
singing woolly lamb, created for casts are sales talks and cartoon
the Botany Worsted Mills by Doug- demonstrations of the merits of the
las Leigh. Botany Wrinkle-Proof Tie. Always
The Botany lamb comes to New accompanied by his classy cravat,
York's estimated 50.000 television the lamb is involved in adven-
audience through the medium of tures with denizens of the forest.
16mm cartoon films. A series of \^liile foredatedLee Hat's by
fourteen has been prepared, one presentation of the sponsored first
chines, to its salesmen and dealers. Microscopic shots, art, and analysis
Foregoing a 'canned' sound pre- charts are used liberally to point up
sentation, Congolcum's sales pro- the quality of the product, and sam-
motional slalT. especially trained in ple rooms are shown, illustrating
an accompanying 'spiel', delivered correct styling and best methods of
the company's message, first, to use. BEHIND THE SCENES IN AN ANIMATION STUDIO
The scenes above take you through a typical New York commercial studio (Caravel
Congoleum's men in the field, and Photography by E. J. Barnes & Films animation department) showing (from top to bottom, starting at title) a
finally to wholesalers and retailers Associates is excellent. The slides story conference; staff reviewing action from preliminary sketches which serve as
working scenario; acting out a scene by stop-watch timing; studying action by
handling the company's products. have been shown on Selectroslides "flipping" drawings; photography of pencil tests. (Top) Artists at work on trac-
ings and cells: series of cells ready for camera; montage of cells, exposure
This omission of 'canned' sound equipped with 1000 watt lamps, in- —
sheets, music charts; in production the glass holds cells flat over scene background
was not caused by any rejection of suring the utmost brilliance R. S. —
under camera: finally cutting in of dialogue and sound effects and the prevuel
the ordinary market boundaries • Financed by contributions of ing Business offers cash prizes to or region commercially greater.
are out-dated. Subcontracting and individual plumbing establishments members of the trade submitting Any business serving a regional
the sub-letting of countless thou- throughout the nation, the new pro- the best story-ideas for the project- market can serve its own interests
sands of "bits and pieces" of prin- motional motion picture planned ed industry picture. well by producing films and en-
cipal defense items will, however, for early release by the plumbing A sample scenario in rough, of- gaging in other promotional ac-
follow the general pattern of ex- industry will also have a scenario fered as illustration of what is tivities which serve to spread the
isting industrial facilities. First to drawn from the industry itself. A wanted, is included in the an- fame and increase the prosperity of
feel thenew boom were shipbuild- nationwide contest, announced in a nouncement. Heavily dramatized, its that region.
Camden and 'Wil-
ing centers like recent issue of Plumbing and Heat- story covers the entire field. The new Northwest Airlines sub-
mington: machine tool capitols like ject includes such diversified scenes
Cincinnati. Hartford and Cleve- of activity as shots of Montana
land; the — Pittsburgh.
Birmingham.
steel cities
Youngstown and ••••••••••••••••••••••••••• mining. University of Minnesota
educational activities, and scenes at
Gary. Equally important are the airports along the company's lines.
aircraft centers along the Southern
California belt and in the Midwest
MOBILIZED TO DEFEND Esse Expands Program
and New England. The resulting
purchasing power climb is typified YOUR FUTURE MARKET Company
Planned by
of New
the Standard Oil
Jersey is exten-
by a town like Vallejo. California. sive expansion of its promotional
where a single new airplane plant film program. Several new sound
brought a $1,778 increase in per ^thatL, motion pictures have been produced,
capita purchasing power.
dealing chiefly with the problems
of modern industry and the impor-
Plan for '42 Campaigns
WHEN THE BOYS COME MARCHING HOME AGAIN tance of lubricants in their solution.
Management cannot overlook KNOW YOUR PRODUCT
THEY AND THEIR FAMILIES WILL Among the new film subjects are
these markets and the local dealers
AND YOUR MARKET WILL HAVE pictures of the Thaw Asiatic expe-
BEEN MAINTAINED FOR
involved therein. Of at least sever- dition, recording a through
THE POST WAR PERIOD THRU THE INEXPENSIVE USE OF trip
al years" duration, the defense pro- western and central Europe, the
MOTION PICTURES.
duction boom must be a part of Balkans. Iraq. Iran and India and —
every producer's 1942 campaign completed just before the outbreak
plans. The billion dollar defense • 1,300 local Y. M. C. A.'s acting as contact points for of the present war in those regions.
appropriation budget which is be- securing high grade audiences . . . plus hundreds of
ing spent in California will come U. S. O. units.
Alcoa Shows to Engineers
back American business through
to Alcoa films outlining the pro-
the greater portion of it which is • 4 distributing offices rendering a standardized service.
cesses whereby aluminum is mined
spent for wages. The steel industry and purified and shaped into fin-
• 15.000 churches, clubs, high schools and Industries
is paying out $84,000,000 a month ished products and depicting the
having their own sound projectors look to our Bureau for
in wages and they are increasing. construction of a dam to produce
their film progranns.
For every dollar of reduction the electrical energy needed in these
through defense stringencies, there • 45,000,000 people saw our films during the past year. processes were shown recently to
is a two-dollar increase in these members of the Marquette Range
defense production areas. • Cost as low as $.0006 per capita, per minute . . ,
24 Business Screen
*
"Ni
4'
'.'•*'
-J. 7
Be/u/el AU Pu/upoA^
For Black and
White or Color
Silent or
Sound Film
Most
Portable
Plug-in
P. A. System ^^H^C<Xf^
of clothing. Men will defend that, to feed, every day, winter and sum- may. our folks needn't go on short
The Vniled Slates mer, until the next crop comes in.
too. rations. Kemember back in 1917
Department of Af,riculture Scene: Planting and 1918. the meatless days and
Scene: Int. Farm Meeting
The Agricultural The plow and the planter, as So now the nation's farmers plan the wheatless days? Modern Amer-
Adjustment Administration well as the plane, defend our peace. ica's farmers have organized our
togetlier. setting up allotments of
Presents The way of farmers a sure, un-
is acreage to be planted that will defense against having that happen
PLOWS, PLANES hurried, cooperative, democratic keep the granaries full not only — again.
ii PEACE way. In just that way, America's full, but with something over just (Cue, Girl and Bacon)
farmers have built a national farm in case the rains fail next year, or Many a pair of hands finds work,
program budgeting their plantings, customers want a little more wheat, moving bacon along from the barn-
America Loves Peace; producing plenty without waste; yard
or cotton, or tobacco, or corn. to the breakfast table.
It's a
Peace Without, using, but not abusing, their soil.
Peace Within — They kno\v They talk
(Cue-Man Speaking)
it over, in meetings
big job, giving America its three
squares a day. The biggest job in
Scene: Corn Elevator from Maine to California. They America, come to think of it. A job
Art Title: Washington Bust
America's needs and they have ad- listen to the facts. They ash the in which labor, too. has its part to
Voice: A more perfect union . . .
for peace or for preparedness. .And they make up their minds, have put a new twist in bread bak-
Fade-In: Pastoral Ext.: Farm Meeting Americans knotv ing (Cue, Twist
as hoiv to do. Loaves) since
Now America is preparing to de-
In the farm program,
national They are the farmers. It's their Grandma's day. It takes men. ma-
fend the peace we love against be- farmers meet, plan, work together say-so. chines and organization to get food
ing shattered from without. more than ever before. They can Scene: Inspecting Corn to all America three times a day.
Scene: Steel Mill answer "Ready" when the nation If the fat harvests are to be Men, machines and organization no
And within, we prepare at the calls the roll of its defenders. saved for the lean years, they must less on the farm than in the factory.
same time to defend that American Scene: Tractors Plowing be stored. But if a farmer stores a Scene: Comparative Rations
dream which is the chief blessing Food and clothing, for general thrifty supply against the nation's The average American eats as
of liberty, the great guarantee of welfare and for common defense, need, he ought to be able to bank much meat as this every week.
domestic tranquillity, the Pledge come from America's fertile soil. against it for a loan to tide him Some places, all the meat you'd
of (Montage of
general welfare The good, rich earth is the real over. A
farmer needs his money be allowed in a week is just what's
workers). The American dream . . .
reservoir of our strength. at harvest time. So part of the on that little plate. But in the
— that the common man shall have
Scene: GuJly Shots farmers' plan is to store the com. United States, you can pass that
his chance to share in the vast the wheat or the cotton safely, in-
You
can't feed and clothe 130 big plate, for a second helping
abundance that our resources, our spected and graded. A sample goes and a third. Some places, you have
million Americans from gullied
skill and our labor can produce. to the laboratory. If it's good, the to have a ration card for almost
waste land.
For the defense of that, the arsenal farmer can get a loan, and the every bite you eat. Not here.
Scene: Terracing
(Scene: Arsenal), the factory, and granary is sealed until it's needed.
A terrace across the slope is de- Stamp Plan Sequence
the farm will join.
Scene: Meat Trolley
fense — defense of America's good Scene: Sealing Corn. Here we have food stamps to
soil. help people who are hard up eat
First of all, food and clothing Scene: Liming more of the kinds of food they
for 130 million Americans, day by And part of farmer's plan
the need, not ration cards to make them
day, good years and bad. And a is to pay back to the soil some of go always a little hungry. In more
fairreward for the men and women its spent richness of lime and phos- and more places here, as the food
on seven million farms whence phate. -^lamp plan is extended, needy
come the food and fiber. Scene: CU Crimson Clover families get extra food. When they
Scene: Army Car on Hill They give back to the soil its spend a dollar per person per week
For the common defense, sol- protection of clover and grass, rest for orange colored food stamps,
diers and sailors. Soldiers and the fields in their turn from the they get 50 cents worth of blue
sailors need guns, planes, tanks, hard drive of front-line crop pro- stamps free. The orange colored
ships and machines. duction. food stamps are good for any food
Scene: Aircraft Factory Scene: Wheat Harvest in the grocery store. The blue
Men at work to make the means Count enough years, and the Scene: Steel Bins stamps are good only for certain
of common defense. Men in over- harvest is average. But year by Always enough and to spare. —
foods surplus foods that some-
alls —
men in uniforms. Men need year, some crops are fat, some are Never any produced only to be where are glutting markets because
food. . . . lean. wasted. That's why farmers call it
farmers cannot sell them at decent
Scene: Textile Mill Scene: Feeding Pigs the Ever Normal Granary. prices and needy people cannot
and clothing, from the looms of No one wants to get caught with Scene: Meat buy them for decent living. So
America. Men will work for the an empty pantry and empty bins The Ever Normal Granary means surpluses are harnessed to work
right of their families to have, in in those lean years. Least of all something to the 130 million eaters for farmers and the people, not
peace, plenty of food and plenty the farmer, who's got his livestock in this country, too. Come what agaijist them, and there's food in
26 Business Sereen
America for peace or for prepared- anywhere. They roll along on tires
ness. in which there is cotton from .Amer-
(Cue. Cavalry)
Commercial Film Programs
like these.
Scene: Counly Fair The cavalry's boots and saddles Perhaps yours are among the many commercial film pro-
There's food when we feel like come from the herds on .America's grams which need the lightening touch of a rollicking
eating it. just for fun. at the county vast western range. cartoon comedy ... or the audience-building aid of an
fair. (Cue, Cook Fire) interesting short feature film ... or additional films to
Scene: Picnic For this young guardsman, eat- bring the programs to proper length ... or a periodical
And food for romance. ing his tin ration during a pause change of supplementary films to revive salesmen's interest.
Scene: Ealing in Plane in maneuvers, and for his family Broad experience will guide B&H Filmosound Library in
There's food however you like around the table at home. .Amer- recommending ready-made film additions which will con-
it. and wherever you want it. on ican farmers have given their tribute most to the effectiveness of your programs. This
the ground or above the clouds. pledge of abundance, and backed it extensive, up-to-date library offers the finest professionally-
CU: Boy and Hot Dog up with a national farm program made cartoons (many of them in color), plus timely short
.\nd for Junior here. Well, he that gears production to the na- sound films on a wide range of subjects— often on subjects
eat his spinach for supper. tion's need. which tie up closely with clients' business films.
can
can't he? A
few offerings typical of thousands available are briefly
CU: Girl and Milk reviewed below. Use the coupon to request complete in-
.And you. young lady, drink formation and our experts' advice.
yourself a toast to health and a
long life.
abundance. K. FlImoioundB.
I
The
trucks
(Cue. River Crossing)
army's
ran take
four
the
- wheel -
armv almost
drive
ment Administration and the Ex-
tension Service of the I S. Depart-
ment of Agriculture.
.
^eU ofu^ (^c?u^el6
i94l 27
\unibiT Eight
lined largeK to the gelatin in the
emulsion.
.Scralches result when the gela-
tin is too soft to resist abrasion.
Oil .stains, dirt spots and finger-
28 BuMinvftx SiTVfin
actions directly on the emulsion it- therein and 225 subjects covered
self, and therefore permanent, ^'a- in silent and sound films.
porate also provides, in the action EdI CATIONAL SECTION
of a third vapor, external luhrica- Here will be found pages of in-
tion to ease the passage of the film formation devoted to the film li-
ihroiigh the projector and to relieve braries and rental service available
perforation strain. from imiversities. colleges and de-
Therefore any film user should partments of education in your
demand, as does the U. S. Govern- Stale. The men and women direct-
ment, that his film supplier provide ing the activity of these libraries
prints which have been given per- discuss the utilization of the motion
manent conditioning and protective picture in education and prophesy
treatment ei|ual to the \aporate the future growth and development
process. Untreated films can be of this medium of instruction, based
protected now against further dam- on their experiences and observa-
age in the future at a small charge. tions in the field. County and City
Photographic dealers everywhere School Cooperative Film Libraries,
are glad to arrange this service for as well as independently owned
the school customers. City School Film Libraries, are
listed.
Radiant's West Coast Office
Editorial Section
A new West Coast sales office and
The editorial columns contain a
warehouse has just been opened at
wealth of information pertaining
1558 North Vine Street, Los
Lamp Cor- to the use of films in the classroom,
.Angeles,bv the Radiant
poration. Newark. N. J. Deliveries in churches, in the home and by
industrial organizations. Every ef-
to \^ est Coast dealers of Radiant
picture projection lamps,
forthas been put forth to make this
motion
and other film source directory virtually a
spotlights, floodlights
bibliography of information on
concentrated filament lamps will be
films, where to locate them and how
expedited considerably through the
to use them. It will be helpful to
new office.
teachers, to the business man, to
\^'alter C. Feistel. who has been
the Pastor, to the individual in the
transferred from the company's De-
troit office and placed in charge of
home, to CCC camps and other gov-
ernmental departments, in fact,
sales and service on the ^ est Coast,
everv 16mm film user will want
has had wide experience in the
one of these directories. The price
lamp industry.
of the catalog is 50c. Address your
Looking for Films? request, accompanied by remittance,
Victor Animatograph Corpora- to the Directory Editor. Victor .Ani-
tion, Davenport. Iowa, leading matograph Corporation. Davenport.
manufacturers of 16nim motion pic- Iowa.
ture cameras, and projectors an-
Distributes Religious Film
nounce the release of their Eighth
The Northern California distri-
Edition Victor Directory of 16mm
bution rights to Theater-on-Film"s
Film Sources. Owners of 16mm
Journey to Jerusalem have been ac-
projectors will relish this news as
quired by Photo & Sound. Inc.. of
this source directory actually tells
San Francisco. The picture fea-
where send for films on the sub-
to
tures the original Broadway cast.
jects in which they are interested.
There are over 600 sources listed Appointed Modern
Distributor
To assure better distribution
of its own productions and films
of other commercial firms. Photo
ALL STEEL & Sound, Inc., San Francisco
film movie and transcription firm,
^au4na3e.
PRODUCTS CORP.
RtIT .
after the clo.se of the regular school
NYA VOCATIONAL FILM
{Cvnlinuftl from l^af^e 17 I
TRAINING FOR DEFENSE day. continuing throughout the eve-
ning and into the night.
.Subjects covered include
Chicago Schools Explain Vocational Training Program in Pictures avia-
and 24 will gain work experience tion mechanics, automobile mechan-
this year, qualifying them for jobs • I'oRTKAVLNC the Operations of Superintendent Philip L. McNamee. ics, electricity, foundry work, forge
in ship-buililing. aviation, machine an all-out program of technical thus far this year. 22.000 men have work, machine shop, mechanical
tools and other bottle neck indus- training for defense work — involv- been trained for specific defense- drawing, sheet metal work, weld-
tries. In foundries and forges, wood ing ten trade and technical schools industry jobs under the program. ing, pattern-making, lead burning
and sheetmelal. machine and radio throughout the city and. in some According to Lee R. Robins. Direc- (a process taught in no other pub-
shops, boys and girls are learning cases,a 24-hour classroom day tor of the Council, the great ma- lic vocational school), blueprint
to work by working. How to pre- the Chicago Board of Education jority of these men have already reading, and tool and die design.
sent the picture of these job-bent sponsored motion picture Chicago been absorbed by defense indus-
Leakmnc by Doi.nc
youth in a way and hold
to attract Trains Men for National Defense, tries — 8,000
on the direct recom-
Training throughout is geared
the interest of the public was the is a highly effective presentation mendation of their teachers, many
problem the Illinois NYA solved. closely to the modern educational
of how one city is helping to meet others through contacts of their
Without sacrificing the professional theory that the best teaching in-
the nation's need for trained men. own.
volves "Learning by Doing." Every
touch, costs were necessarily kept The film was produced by the Film The courses given are open to
at a minimum by commandeering
operation is planned to duplicate
Council of the Chicago Public all men of workable age. There
actual industrial practice, avoiding
the staff and youth for a large Schools. are no tuition fees or other costs
part of the production work.
always the waste-motion of purely
Through Superintendent \^illiam for enrollees. since the entire ex-
"classroom practices." \ motor,
Tell One Youth's Story H. Johnson's Vocational Training pense is met by the Federal Govern-
for example, is never "cut away to "
spired to start his NY,\ work ex- the film. being shown to com-
It is
Recruits in that army of men who operate the machine tools mercial club, civic club and other
perience.
vital to American defense need training as much as our buck business men's groups to stimulate
A Good Commercul Short privates.
a general interest in the program
Youth
on the Industrial Front Films, like those in production for the Gisholt Machine Com- and to interest business men in em-
has a good com-
all the qualities of pany, "Turret Lathes, Their Operation and Use," are doing ploying graduates. In the first week
mercial short. Burton Holmes Com- that job faster. And see what a few exhibitors say about an- during which the film was offered
pany of Chicago did all lab work. other Kodachrome production, the South Bend Lathe Works for bookings, eighty business
The Chicago NYA Symphony Or- "How To Run A
Lathe Film Series": "E.xcellent color; every groups were booked for showings,
chestra provided special music ar- detail is brought out clearly" "Best visual aid pictures we
. . .
eighty other groups could not be
ranged to fit the action. have had" . "Excel as a teaching aid"
. . "The finest pic- . . .
accommodated.
No "actors," in the professional tures in this line that I have seen" "Without a doubt the . . .
.\ secondary objective being —
were used best of its kind in its field." pursued through showings before
sense, Youth on the in
Industrial Front. The "hero" is a The best equipment plus skilled writing, direction, photogra- student and parent-teacher groups
17-year-old boy who worked in the phy, editing and sound recording in color and in black and — — is to interest prospective en-
Chicago work experience center ma- —
white bring proof from audiences that rollees in the benefits of the train-
chine shop. The role was a "natu- ing. Past enrollments have come
ral" for him because he had turned
to the NY.\ for help after his high
BURTON HOLMES FILMS GET RESULTS! from technical workers who have
been away from their jobs and
school graduation when he could 48 Years oi Successful Showmanship grown rusty of skill, from men who
not find a job. The counsellor, as desire to rise above recent routine
well as the supervisor shown, are futureless tasks, and from high
members of NYA
all
trative staff.
the
Some 1500 youths on
adminis-
BDRTON HOLMES FILMS, INC. school and college graduates.
Emphasis in the filming was
the Illinois NYA
program worked, PRODUCERS OF MOTION PICTURES AND SLIDEFILMS FOR INDUSTRY placed on complete coverage of the
ate and played before the camera 7510 North Ashland Avenue • Chicago • Telephone ROGers Park S056 activities carried out in the ten par-
for this movie. ticipating schools. Hence, little
30 BusinesH Screen
For listings on this
page address in- BUSINESS SCREEN'S
im^ o o o o YOU! ouiries
Bureau
toService
Business
of
Write
can hardly accomplish any lasting public
TELEFILM
field,
by Universal, Columbia and RKO. Because films can do this job better than any
other medium, because they have the power (as
ALSO demonstrated in the Hotpoint story which is a
it
be proud of
to
has been able to adjust that ser-
IN SAN FRANCISCO .
A COMPLETE SERVICE for Motion Pictures,
vice so that it fits in with tremendous industrial Sound Slidefilms, and Electrical Transcriptions.
expansion. The company is trying to keep its IDEAS SCRIPT . PRODUCTION
. . . . .
FROM CAMERA TO SCREEN they are doing. The film shows them doing EARNY ST.
more than their bit for the defense program. PHOTO & SOUND, Inc. 'r..''. o o k 2 103
QUICK! This strikes us as whojly legitimate public re-
Why take chances? Use and specify lations activity. The telephone company is a
Railway Express — the fast, sure service monopoly and can, at such times, be arbitrary. OTHER PRODUCTION SOURCES
that speeds up speed on films, equip- But when we see such a film as Connecticut An- AUDIO PRODUCTIONS, INC., 35-11 35th Ave..
stvers. we realize that the telephone is just about
Long Island City, N. Y.
ment and promotion material. Low rates. ADVERTI-FILMS, INC., Hollywood, Calif.
as important to the country as the arteries are to BLAKE, INC., RKO BIdg., New York
High economy. It pays. B. K.
the body. We shall try, from now on. not to go City.
BURTON HOLMES
-And- to pieces when we very occasionally get a wrong Avenue, Chicago,
FILMS, INC., 7510 Astiland
Illinois.
For super-speeJ use AlR EXPRESS
3 miles a minute.
number. —
Danhury (Conn.) News-Times. CARAVEL
York City.
FILMS, INC., 730 Fifth Avenue, New
Editor's Note: Films continue to receive a good CASTLE FILMS, INC. Offices in Rockefeller
Center, N. Y. Also Chicago and San Francisco.
Railway EXPRESS share of favorable editorial comment on their JAM HANDY PICTURE SERVICE. Offices in
useful role in the nation's business. If vou see Chicago. Detroit, New York, Hollywood, Wil-
mington and Dayton.
NAT ION-WIDE RAIL-AIR SERVICE items like this in your local paper, clip them and LOUCKS & NORLING STUDIOS. 245 West 55th
forward to Business Screen. Street, New York City.
32 Business Screen
• Here Chicago's wholesale transportation and general business areas, adjacent to loop shopping, financial and
at the heart of
20 North Wacker Drive offers both efficiency and economy of LOCATION for your office headquarters.
theatrical sections,
—
Added convenience and more time for your customers, executives and employees through these advantages in LOCATION. At
the door, every kind of local, suburban and other transportation facilities with ample low-cost parking areas for those who drive.
Within this towering modern office skyscraper are adequate facilities for all types of business meetings, with unexcelled luncheon,
dinner and banquet service from popular-priced dining rooms to the luxurious facilities of the famed Electric Club. These extra
advantages of 20 North Wacker Drive make it the preferred LOCATION for your office headquarters in Chicago.
ESKTBITOSS OF ISMM. INDUSTBIAI. AITB cellaneous business men's groups. motor oil under supervision of Professor H. M.
FirBI.IC BEIiATIONS FII>MS. Baking (Sales Education) Jackson of Purdue University.
56 exchanges eerring 250 commanltles In the
Western Trading Area.
Title: "Retail Selling." Subject: How to sell Poultry Production
bakery goods. Sponsor: Standard Brands. Inc.. Title:"Give Eggs a Break," and "Your Chicken
Regional officet
8AK FBAHCISCO • FOBTI.AKD • Si:ATTI.E makers of Fleischman's yeast. Comment: A Dinner." Subject: The 'how' of egg and poultry
.sound motion picture featuring the sponsor's production on New England farms, plus a
bakery merchandising consultant. Alice Bowl- presentation of a variety of ways of preparing
Missouri, Central Illinois, Etc. — ing: shown to groups of bakers and salespeople. both for the table. Sponsor: The Maine Fresh
Egg Institute. Comment: Paired motion pictures
Banking
in color being shown to farmer groups.
. .
and the
^ CtWe^UUfC *« ST. LOUIS
States of Missouri. Illinois, and Arkansas
Title:"The Story of a Check." Subject: The
journey a check takes from the time it is drawn
until it is paid by the bank and returned to
420 N.
^ RAY SWANK
SKINKER BLVD., ST. LOUIS, MISSOURI
the depositor. Comment: A motion picture of-
fered for showings to groups of bank employees.
PEP UP YOUR MOVIE SHOWS
EXPERIENCED COMMERCIAL DISTRIBUTOR Bottling Industry pMwith POST 16mm Sound Films!^^
Also Equipment Rental and Complete 16 mm. Library Title:"Bringing Them Back Buy." Subject:
to
Many new features and shorts. Popular
The returnable beverage bottle as an important
Missouri, Kansas, Etc. — business-getter for the grocery trade. Sponsor:
The Owens-Illinois Glass Company. Comment:
Hollywood
ject matter.
stars. Wide
Illustrated
variety of sub-
1942 Catalog
Dramatizes the results of two recent surveys on sent on request. Write todayl
KANSAS CITY SOUND SERVICE CO. the returnable beverage bottle, as made by the
1818 WYANDOTTE • KANSAS CITY. MO. Home Makers Guild of America. A talking POST PICTURES CORP.
picture. 723 Seventh Ave., Dept. 11, New York City
^^^ite Hood SUcuu Center o/ Food Industry
Title: "Coffee, the Pride of Columbia." Subject:
7I4c <Mea^ o/ /Iftie^uca." Growing and processing of coffee —from seed
TFRRITdRY fK*NSAS and WESTERN HALF MIS-
iLnnilUIII to packaging. Sponsor: Atlantic and Pacific
'|_SOURI and ADJOINING TERRITORY
Tea Company. Comment: Motion pictures in
NOW HANDLING COMMERCIAL FILMS for several Na-
fiofial Manufacturerj. Personal contact with over 100 roadshow technicolor for general consumer audiences and
operators enables us to give personal supervision. Our mailing school uses.
lists over 2,000 Schools and Colleges. Twelve years' experience
3S Motion Picture Distributors. Furniture Industry
Title:"American \^alnut." Subject: Historical
New York, INew Jersey, Connecticut — background, present manufacturing use of wal-
nut woods. Sponsor: American Walnut Manu-
facturer's Association. Comment: A new color
16MM & 35MM ';:s^^tii^r^, and sound motion picture available for free
school, church showings, supply equipment and operators.
Full responsibility, one-time or long runs in New York,
showing by interested groups.
New Jersey, and Connecticut. Continuous projection and
sound-slide film service. Have largest local list of the- Garment Making
atrical outlets for top quality industrial films. Subject: Operation and use of an automatic
KING COLE'S SOUND SERVICE, Inc. spreading machine produced by the sponsor.
203 E. 26th ST., NEW YORK CITY LEx. 2-4781 Sponsor: Cutting Room Appliances Corporation.
Comment: A 16mm. motion picture available
Wo can show
>w YOUR INDUSTRIAL FILM
F to this
manufacturing processes. Sponsor: Libbey Glass
Company of Toledo. Ohio. Comment: A tech-
nicolor motion picture being shown as an edu-
cational feature before convention and club
RATES ON APPLICATION
groups.
TWYMAN
Central Avenue
FILMS. Inc.
Dayton Ohio industrial Products
Title: "Keep 'Em Rolling." Subject: The manu-
facture of bearings. Sponsor: Timken Roller
SPACE IN THIS DIRECTORY Bearing Company. Comment: A motion picture
For Information concerning listings in this being shown to Timken distributor groups.
geographical index, address Business
Insurance
Screen, 20 North Wacker Drive, Chicago.
Title: "A Plan for Americans." Subject: Wel-
Rates for service sent on request to re-
fare. Sponsor: The Welfare Division of Metro-
sponsible projection operators.
politan Life Insurance Company.
FROM HAWblll TO NEWFOUNDLA
So that the men who serve in the distant outposts of our
•'" addition
to Ihr n ,
"art. DeVr,, "" ""htin^
a,uu ((*™;
;»-ordinatcd
7ou,h"" '•'"''-MeZ,
„ho
"'"'
_ a« *»8' »" >"
cm .he pic».= »" *«
, „,„„
plain .ha. .,, ci„e»a
„, the
of
things .Urough the eyes
''* *
"''"" •*"- *"^"'°"•
.„ .... .na
camera
ana *. p.«i«"'
P.«i-'
;.«„.H...»».----3:^™„,„,,.„.o»u..»»»P«-
„x .„awi*i.. *..'»"'
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esBblismng
„l.tiom by
c.e.rl,
u„d=.s.oo<l. , i.„ „ „,ke good oo. P»m.«»
s.*,v »„.«.«
P«-
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US
„ reduce ,W P»-- .o
L ,„,e ou. ,».>.« o.
::..„,...- .
--:::: J ,
....de.».o..,.bo»
real
craftsmanship.
and
'
1 : y.
i
J
- -OM 51',
42- 30765
WITHDRAWN
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