Professional Documents
Culture Documents
SUBMITTED BY,
VIVEK.S
(PGFR03).
1
ACKNOWLEDGEMENT
2
Table of Contents
1. INTRODUCTON:...............................................................................................................................11
1.1 NAME AND ADDRESS OF THE BUSINESS:...................................................................................11
1.3 LEGAL FORM OF THE BUSINESS:................................................................................................12
1.4 NATURE OF THE BUSINESS:........................................................................................................12
CHAPTER 2...........................................................................................................................................12
2. INDUSTRY ANALYSIS:.......................................................................................................................12
2.1 SWOT ANALYSIS:........................................................................................................................13
2.1.1 STRENGTH:..............................................................................................................................13
2.1.2 WEEKNESS:.............................................................................................................................13
2.1.3 OPPURTUNITIES:.....................................................................................................................14
2.1.4 THREATS:................................................................................................................................14
2.2 PEST ANALYSIS:..........................................................................................................................14
2.2.1 POLTICAL FACTORS:............................................................................................................14
2.2.2 ECONOMICAL FACTORS:.........................................................................................................14
2.2.3 SOCAIL FACTORS:....................................................................................................................15
2.3.4 TECHNOLOGICAL FACTORS:....................................................................................................15
2.3 PORTER’S FIVE FORCE MODEL:..................................................................................................15
2.3.1 THE INTENSITY OF COMPETITIVE RIVALRY:.........................................................................15
2.4 BCG MATRIX:.............................................................................................................................16
2.5 PAST PERFORMANCE:................................................................................................................16
2.6 FUTURE OUTLOOK AND TRENDS:..............................................................................................17
2.7 ANALYSIS OF COMPETITORS:.....................................................................................................17
2.7.1 EBO’S FOR MEN:.................................................................................................................17
2.7.1.1PETER ENGLAND:..............................................................................................................17
2.7.1.2 PETER ENGLNAD’S STRETEGY:..........................................................................................18
2.7.1.3 DERBY:.............................................................................................................................18
2.7.1.4 STING:..............................................................................................................................18
2.7.1.5 ALL TIMES:.......................................................................................................................18
ALLTIMES STRATEGY:...................................................................................................................19
2.7.1.6 JANSONS:.........................................................................................................................19
2.8.1 MBO’S FOR MEN:................................................................................................................19
2.8.1.1 MOTHI:............................................................................................................................19
2.8.1.2PLANET FASHION:.............................................................................................................20
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2.8.1.3 PRINCE COLLECTION:.......................................................................................................20
2.8.1.4 BEYOND COLLECTIONS:....................................................................................................21
2.8.1.5 MEGA MART (DISCOUNT RETAILER):...............................................................................21
STRATEGY OF MEGA MART:........................................................................................................21
2.9 MARKET SEGMENTS:.................................................................................................................22
2.10 INDUSTRY FORECASTS:............................................................................................................22
2.11 MARKEY SURVEYS (ATTACH REPORTS IN APPENDIX)...............................................................23
CHAPTER 3...........................................................................................................................................23
3. DESCRIPTION OF VENTURE:.............................................................................................................23
3.1 PRODUCTS:................................................................................................................................23
3.1.1 STYLE CHECK CASUAL:.........................................................................................................23
3.1.2 STYLE CHECK FORMAL:.......................................................................................................24
3.1.3 STYLE CHECK ACCESSORIES:................................................................................................24
3.2 BUSINESS VISION AND MISSION AND VALUES:..........................................................................25
3.2.1 BUSINESS VISION:...............................................................................................................25
3.2.2 BUSINESS MISSION:............................................................................................................25
3.3 GENERIC STRATEGIES – COST LEADERSHIP/DIFFERENTIATION AND FOCUS:.........................25
3.4 SIZE OF BUSINESS AND LOCATION OF THE BUSINESS PREMISES:..............................................25
3.5 LOCATION OF THE STORE:.........................................................................................................25
3.6 OFFICE EQUIPMENT / INFRASTRUCTURE:..................................................................................26
3.7 PERSONNEL (STAFF) REQUIREMENTS:.......................................................................................26
3.8 BACKGROUND OF ENTREPRENEURS – EDUCATION, EXPERIENCE AND EXPERTISE:...................27
3.9 PATENT, TRADEMARK, LICENSE OR COPYRIGHT IF ANY:............................................................27
3.10 WHAT IS THE FUNCTION OF A TRADEMARK?..........................................................................27
3.11 COMPETITIVE ADVANTAGE:.....................................................................................................27
3.12. ORGANISATIONAL PLAN:............................................................................................................28
3.12.1 ORGANISATIONAL CHART:....................................................................................................28
3.12.2 FORM OF OWNERSHIP:.........................................................................................................28
3.12.2.1ADVANTAGES OF SOLE PROPRIETORSHIP:......................................................................28
3.13 ROLES AND RESPONSIBILITIES OF MANAGEMENT TEAM:.......................................................29
3.13.1 PROPRIETOR:....................................................................................................................29
3.12.2 STORE MANAGER:.............................................................................................................29
4.3.3 STORE MANAGER REPONSIBILITIES:...................................................................................30
CHAPTER 4...........................................................................................................................................31
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4.1 MERCHANDISING PLAN:................................................................................................................31
4.2 MERCHANDISE HIERARCHY OF STYLE CHECK STORE IN DETAIL:................................................32
4.3 MANUFACTURING OR SOURCING PLAN:...................................................................................33
4.3.1 MERCHANDISE RESOURCES:...............................................................................................33
4.3.2SOURCING POINTS:..............................................................................................................33
4.3.3 TRADE SHOWS:...................................................................................................................33
4.3.4 RESIDENT BUYING OFFICE:..................................................................................................34
4.4 ESTIMATED COSTING OF PRODUCT AND MULTIPLIER(ATTACHED IN THE EXCEL SHEET)..........34
4.5 PRODUCT MIX AND PRODUCT LINE.......................................................................................34
4.6 6 MONTHS MERCHANDISING PLAN (ATTACHED IN THE EXCEL SHEET).....................................34
4.7 OPTION PLANNING AND STOCKING PLAN / CAPACITY (ATTACHED IN THE EXCEL SHEET).........34
4.8 RETAIL PRODUCTIVITY PARAMETERS (ATTACHED IN THE EXCEL SHEET)...................................34
CHAPTER 5...........................................................................................................................................35
5.1RETAIL STORE LAUNCH:..................................................................................................................35
5.2 SITE SELECTION:.....................................................................................................................35
5.3 IDENTIFICATION OF SITE:...........................................................................................................35
5.4 STORE LAYOUT & INTERIOR:......................................................................................................36
5.4 STORE DESIGN & VISUAL MERCHANDISING:.............................................................................36
5.5 GRAPHICS IN RETAIL ENVIRONMENT:........................................................................................36
5.6 THE TOOLS FOR SUCCESS:..........................................................................................................37
5.7 LIGHTING & SIGNAGE:...............................................................................................................38
5.8 SPOTLIGHTS:..............................................................................................................................38
5.9 MOOD:.......................................................................................................................................39
5.10 ECOLOGICAL FOCUS:................................................................................................................39
5.11 ENHANCE SAFETY:...................................................................................................................39
5.12 SIGNAGE:.................................................................................................................................40
5.12.1 CLIP ON HOLDERS:............................................................................................................40
5.12.2 RETAIL BANNERS:..............................................................................................................40
5.12.3 SALES SIGNS......................................................................................................................40
5.12.4 SIDE WALK SIGNS:.............................................................................................................40
5.12.5 GRAND OPENING SIGNS AND BANNERS...........................................................................40
5.12.6 ACRYLIC SIGN HOLDERS:...................................................................................................40
5.12.7 WINDOW SIGNS AND CLINGS...........................................................................................40
CHAPTER 6...........................................................................................................................................40
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6.1STORE DESIGN:...............................................................................................................................40
6.2 MIND MAPPING:........................................................................................................................40
6.3 INTERIORS:.................................................................................................................................41
6.4 SCREEN SHOTS OF THE FINAL 3D STORE COVERING THE ENTIRE STORE MINIMUM OF 12
SCREENSHOTS:.................................................................................................................................42
6.5 FLOOR PLAN (BIRDS EYE VIEW /ISOMETRIC VIEW OF THE STORE) WITH..................................49
FIXTURE LABELLING:........................................................................................................................49
6.6 LABELLING OF FLOOR PLAN:......................................................................................................49
6.8 ELEVATION PLAN (FIXTURE MAPPING AND LABELLING):...........................................................51
6.9 PRODUCT PLACEMENT STRATEGY (REFLECTIVE NOTE NOT EXCEEDING 100 WORDS):.............52
6.10 PLANNOGRAM (SCREEN SHOTS OF THE PLANNOGRAM OF ALL FIXTURES:.............................53
6.11 PRODUCT/DEPARTMENT LABELLING:......................................................................................55
6.12REFLECTIVE NOTE ON THE THEME NOT EXCEEDING 150 WORDS:...........................................56
6.13 GENERIC VISUAL MERCHANDISING GUIDELINE SHEET:...........................................................56
CHAPTER 7...........................................................................................................................................57
7.1 RETAIL OPERATIONS:.....................................................................................................................57
7.2 STYLE CHECK STORE:..................................................................................................................57
7.3 STORE OPENING:.......................................................................................................................58
7.4 STORE CLOSING PROCEDURE:....................................................................................................59
7.5 STAFFING:..................................................................................................................................60
7.6 SALES HEAD QUALIFICATION:....................................................................................................61
7.7 RESPONSIBILITIES:.....................................................................................................................62
7.7.1 STORE MANAGER:...............................................................................................................62
7.7.2 SALES ASSOCIATE:...............................................................................................................62
7.7.3 SECURITY PERSON:..............................................................................................................63
7.7.4 SECURITY SYSTEMS TO CONTROL SHRINKAGE:...................................................................63
7.8 CASHIERING AND CASH TILL MANAGEMENT:............................................................................64
7.9 INWARDING AND OUTWARDING:.............................................................................................65
7.9.1 INWARDING:.......................................................................................................................65
7.9.2 OUTWARDING OF STOCKS:.................................................................................................66
7.10 WARE HOUSE AND DISTRIBUTION STRATEGIES:......................................................................66
CHAPTER 8...........................................................................................................................................67
8.1 IT APPLICATIONS:...........................................................................................................................67
8.2 MIS:............................................................................................................................................67
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8.3 FTP:............................................................................................................................................68
8.4 SQL AND ITS USAGE:..................................................................................................................68
8.5 IDENTIFICATION OF PLATFORM(S) THAT IS/ARE BEST SUITED TO THE MODE OF OPERATION OF
THE RESPECTIVE STORE(S):..............................................................................................................70
8.6 BUDGETING OF IT EXPENDITURE AND JUSTIFICATION FOR THE SAME:....................................70
8.7 COMPUTERS:.............................................................................................................................70
8.8 IT SOFTWARE:............................................................................................................................71
8.9 IDENTIFICATION OF BEST/OPTIMUM HARDWARE THAT WILL BE NEEDED FOR THE SMOOTH
FUNCTIONING OF IT:.......................................................................................................................71
8.10 IDENTIFICATION OF BEST SOFTWARE SOLUTION:...................................................................72
8.11 DESIGNING OF SECURE ENVIRONMENT (NETWORK AND INTERNET SECURITY) TO ENSURE
UNINTERRUPTED IT OPERATIONS:...................................................................................................72
8.12 FINALIZATION OF ATTRIBUTES USED FOR CODIFICATION OF INVENTORY: (REPORT ATTACHED
IN THE EXCEL SHEET).......................................................................................................................73
GENERATION OF ALL NECESSARY MASTERS THAT ARE CRUCIAL TO THE BUSINES: (REPORT
ATTACHED IN THE EXCEL SHEET).....................................................................................................73
8.13 DEFINITION OF STANDARD OPERATING PROCEDURE BEST SUITED TO THE RESPECTIVE TYPE
OF STORES:......................................................................................................................................73
8.14 DEFINITION OF CTQ (CRITICAL TO QUALITY) IN TERMS OF MIS REPORTS NEEDED FOR
ANALYSIS OF BUSINESS:...................................................................................................................73
8.15 JUSTIFICATION FOR DEFINITION OF CTQS...............................................................................73
CHAPTER 9...........................................................................................................................................74
9.1 MARKETING PLAN:.........................................................................................................................74
9.2 SEGMENTATION VARIABLES:.....................................................................................................74
9.3 TARGET MARKETS:.....................................................................................................................74
9.4 TARGET GROUP WITHIN THE PRODUCT:...................................................................................74
9.5 POSITIONING STRATEGY............................................................................................................75
9.6 4PS:............................................................................................................................................75
9.6.1 PRODUCT:...........................................................................................................................75
9.6.2 PRICING PLAN:....................................................................................................................76
9.6.3 AVERAGE MRP OF EACH DEPARTMENT:.............................................................................76
9.6.4 PLACE:.................................................................................................................................77
9.6.5 PROMOTION:......................................................................................................................77
9.6 DISTRIBUTION:.......................................................................................................................78
9.7 CHANNEL DISTRIBUTION:..........................................................................................................78
9.8 IMC:...........................................................................................................................................78
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9.8.1 PROMOTIONS:....................................................................................................................78
9.8.2 ADVERTISING:.....................................................................................................................78
9.8.3 PERSONAL SELLING:............................................................................................................79
9.8.4 WEBSPACE:.........................................................................................................................79
9.8.5 CUSTOMER:........................................................................................................................79
9.8.6 MARKETING BUDGETS:.......................................................................................................79
9.8.7 GROWTH STRATEGIES:........................................................................................................80
CHAPTER 10.........................................................................................................................................80
10.1 WHY BRAND?...............................................................................................................................80
10.2 BRAND NAME, LOGO, TAGLINE – SELECTION AND DECISION PROCESS:..................................80
10.3 BRAND NAME SURVEY:............................................................................................................80
10.4 DESIGNING LOGO FOR MY BRAND:.........................................................................................82
10.5 LOGO FOR THE STYLE CHECK BRAND:......................................................................................82
10.6 TYPE OF BRAND:......................................................................................................................82
10.7 BRANDING STRATEGY:.............................................................................................................82
10.8 BRAND IDENTITY AND IMAGERY:.............................................................................................83
10.9 BRAND IMAGE:........................................................................................................................83
10.10BRANDING CONCEPTS:...........................................................................................................83
10.10.1BRAND VISION:................................................................................................................83
10.10.2 BRAND EQUITY:...............................................................................................................83
10.10.3 BRAND PERSONALITY:.....................................................................................................83
10.10.4 BRAND PERSONIFICATION:.............................................................................................84
10.10.5 BRAND ESSENCE:............................................................................................................84
10.10.6 BRAND SOUL:..................................................................................................................84
10.10.7 BRAND CHARACTER:.......................................................................................................84
10.10.8 BRAND PROMISE:............................................................................................................85
10.10.9 EXPERIENCE:...................................................................................................................85
10.10.10 STORY:..........................................................................................................................85
10.11 MOTIVATORS & DISCRIMINATORS:.......................................................................................85
10.12 MOP:......................................................................................................................................85
MATRIX OF PARAMETERS................................................................................................................85
10.13 PERPETUAL MAPPING:...........................................................................................................87
10.14 EXTENTIONS – LINE & BRAND PLAN:.....................................................................................87
CHAPTER 11.........................................................................................................................................88
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11.1 FINANCIAL PLAN:.........................................................................................................................88
11.2 FIXED CAPITAL AND WORKING CAPITAL REQUIREMENTS:......................................................89
11.3 PROJECTED INCOME AND EXPENSES STATEMENT (P&L) –......................................................89
11.4 PROJECTED BALANCE SHEET – 5 YEARS...................................................................................90
11.5 RATIOS:....................................................................................................................................90
11.6 ROI:..........................................................................................................................................91
11.7 ROE:.....................................................................................................................................91
11.8 STRATEGIC PROFIT MODEL:.....................................................................................................91
CHAPTER 12.........................................................................................................................................91
12.1 MARKET RESEARCH:....................................................................................................................91
TABLE 3........................................................................................................................................93
TABLE 4........................................................................................................................................93
CHAPTER 13.........................................................................................................................................94
13. CONCLUSION:................................................................................................................................94
CHAPTER 14:........................................................................................................................................95
14. BIBLIOGRAPHY:..............................................................................................................................95
APPENDIX....................................................................................................................................97
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EXECUTIVE SUMMARY
The primary value of this business plan is to create a written outline that evaluates all
aspects of the economic viability of the business venture including a description and analysis
of the business prospects. This project is done with the fulfilment of applying all values of
the fashion retail that includes Marketing, Branding, and Finance, Merchandising, visual
merchandising, IT applications and operations. The project is done with the store name as
Style Check” with the tagline says “Endless Style”. This project will show the financial
stability of the organisation structure and how it’s going to withstand in the market over a
period of time. The proprietor had identified his target market i.e. Erode and target
audience will be Men as the Store says giving Endless style for Men. This project will disclose
the industry analysis to identify the market place and the potential customers. The plan had
show the core value of the business vision and mission and how the organization will
achieve this goal through its mission to achieve its vision. The next phrase of this project
show about the important model of this plan i.e. retail merchandising where the elements
such as sourcing, product mix, product line and the planning process includes option
planning, six months merchandise planning and its productivity parameters that are needed
for handling the store’s inventory. Next comes the store operation where the organisation
will be working standardised SOP for successful operation of the Style Check store. The next
phrase of this plan includes the design elements such as store design and visual
merchandising in that mind mapping had been done to show the actual store versus virtual
store. The Store had been designed in new retail software; it gives image of the actual store.
The next phase of the project shows the Financial part, where it gives the amount of value
to start up a retail store and the projection is done for five years to show the how sound the
business is going to be in the five years. Next model that is shown in the project includes IT
application, where the Store Style Check will be operating with a retail software to perform
efficiently with the good MIS system that are needed for running this retail operations. Here
comes the final phase of this project i.e. Branding it includes Logo, essence, perception,
perpetual mapping and matrix of parameters of the competitors that shows where the
brand stands in the market. At last this executive summary is concluded by giving the
statement that definitely it will be one of the effective business plans in Erode .
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1. INTRODUCTON:
Planning is a process leading to the formulation of a plan, the main objectives of the
project is to make a complete business plan for a retail store and to successfully operate
the store with the profit model in the respective Erode city.
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CHAPTER 2
2. INDUSTRY ANALYSIS:
Retail industry plays a major role in the revenue of Erode city. This is evident
from existing super markets like Kannan Departmental Stores, Sangeetha Shopping Malls,
The Chennai silks, Peter England, Sting, Spencer's Daily, More, Sakthi Super Market and on-
going malls construction like Relance Trendz etc.,
In line with the ancient architecture of the city, the business set up in the city is
confined to a particular industry in a street and can find series of shops selling the similar
products. RKV Road is crowded with branded Textile and Jewellery showrooms. Easwaran
Kovil Street is fully stuffed with thousands of whole-sale textile merchants shops, Gandhiji
Road with Textile Retail shops and textile markets, Hundreds of Jewellery shops in Pon
Street, Goods Transports and Fruit Godowns in Nethaji Road, Electronic goods in Brough
Road, is filled with lot of exclusive fashion retailers like adidas, raymonds, sting, jansons,
bala silks etc., and In Mettur Road, hardware’s in Sathy Road, Non-veg food stuffs in
Surampatti 4 Roads, all exclusive showrooms in Perundurai Road. Printing and Hotels in Akil-
medu Street, Books and Note Books in PS Park. There are separate streets with retail shops
for decorative articles, Bangles, Gift Articles, Gold and Ornaments, Chemicals and Pharmacy
etc. so retail happening in every part of the city in Erode. The following are the SWOT
analysis of the current Erode retail market.
2.1.1 STRENGTH:
The greatest advantage of “style check” store is location. Brough road it’s a shopping
street where are more retail activities took place.
Wide variety under a single roof.
The quality of merchandise is much equivalent to the branded merchandise at a
affordable price to the Erode market.
Customers will get “Value for Money” because style check stands for its quality and
endless style in its products.
It’s an one shop destination store exclusively meant for Men
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The benefits of more organized retailers entering into the market like Adidas,
Reebok, more, Spencer’s daily etc., so it ads advantage to the store ‘Style Check”
2.1.2 WEEKNESS:
The retail industry is not growing rapidly in the city; there are only few streets where
retail industry is working well in the city. So this adds disadvantage to my growth.
Diversifying crowds, people will move towards neighbouring cities like Coimbatore,
Salem for shopping.
Parking space is less, cant park more than three cars in front of the store, because
the road is very small.
Retailers like Bigbazzar, reliance trendz are thinking to enter into the market
2.1.3 OPPURTUNITIES:
People are started accepting fashion and trends, because the young crowds are
shifting towards the modern culture.
More retail shops have been opened in the last two years, so the scope of expansion
in the retail industry is more.
Government is taking steps to reduce traffic by constructing over bridges in the
crowded streets.
Government is developing the town by laying more parks and gardens to make the
city beautiful and eco-friendly.
Retail is started slowly in the outer part of the city also.
2.1.4 THREATS:
In close proximately to the large no. of direct and indirect competitors.
People are more conservative.
Less spending power.
More retailers are entering into the market.
Heavy traffic in the city, roads are not so big to handle more traffic.
Government policies are not implementing.
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Employee Minimum salary level increasing.
Price restriction in the market.
Increased cost of goods.
Because of heavy competition, the store has to be more innovative to adopt the
situation.
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Because of competition, the store has to increase its revenue through “value added”
services like giving Seasonal offers, Events, and promotions.
Consumers are benefited through more no. of options in the market.
Good rivals = More Profit.
The style Check store will work towards low price strategy.
There is not much product differentiation or innovativeness happening in this place,
so store will explore the field of innovation giving unique style and design.
In this situation the industry growth rate is low; store will slowly understand the
market and work towards better profit margin.
Mens
Accessories
foramals
?
STAR
Mens
casual Nil
CASH COW
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marriage shopping to buy silk sarees. There are other shopping places like Mega Mart,
Raymonds, Chennai Silks, Kalyan Jewellers, Sangeetha Shopping Malls, TATA Gold-plus,
Peter England, Alukkas, Derby, Titan Raaga, Malabar Gold, Textile bazaars ,Sri Durga
Textiles, Sri Ganapthi Textile, Sri Karthikeya textiles etc.
Apart from FMCG retail, Erode is also famous for hardware, motor and pumps retail.
Lot of people from neighboring village and Karnataka will come to sell turmuric and they
shop cheap hardwares in Erode. This place is created good revenue to the retail sector. This
is the right time to the store ‘Style Check’ definitely it will make an impact on other retailers
in the market with the endless style and quality into it.
In early days people in Erode are very keen in shopping from one store, they will
addict to that shop, but nowadays the things are changing up, people are started
seeing what the other retailers are doing in the market.
Nowadays the trends are changing; people are accepting new trends, especially the
young vibrant crowd wants to style and youthful.
They will accept fun shopping.
The spending power of the people will be more in the future.
People will move towards one stop destination store, here comes the store ‘style
check’ will be a one stop destination for Men in the Erode.
Now only three to four streets are named for retail, in future it will change towards
ten to twenty streets for shopping in this place.
Erode is waiting for one big turn if that comes, definitely all retailers in the country
will turn around.
The Store ‘Style check’ will definitely work hard to bring that change to the place. It
will become a ‘Bench mark” to the fashion retail industry in Erode.
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2.7.1 EBO’S FOR MEN:
The competitors for the ‘style check’ store in Ebo’s are as follows:
2.7.1.1PETER ENGLAND:
Exclusively meant for Men.
Opened Erode in 2009.
Located in the market place near to the “Chennai silks”.
Ranges starts from Rs.500 and ends up in Rs. 900.
It’s targeted to matured youth and professions.
The store has is located in the centre of two roads, so that it has two way to enter.
Fewer parking spaces.
2.7.1.3 DERBY:
Exclusively meant for Men.
Opened Erode in 2008.
Located in the market place opposite to the “Chennai silks”.
Ranges starts from Rs.850 and ends up in Rs. 1500.
It’s targeted only to the young people.
It has good parking space when compared to other stores.
DERBY’S STRATEGY:
The brand Derby’s strategy is to offer a choice and class in the semi-format segment
at an affordable price.
2.7.1.4 STING:
Exclusively meant for Men.
This store is located opposite to the store “style check”
It’s very small store with 1000.sq.feet...
The products range from denims, trousers, shirts, t-shirts, cargoes, club-wear.
Fewer parking spaces.
Range starts from Shirts: Rs. 595-895; trousers: Rs. 795-1095
Not going to be big threat to the ‘Style Check’ store.
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STING’S STRATEGY:
The strategy of the sting is to sell trendy and comfortable clothes for its consumers.
ALLTIMES STRATEGY:
The strategy of the brand All times is to give merchandise at a lower price. Brand is
following Cost- Leadership in the market.
2.7.1.6 JANSONS:
This brand is going to very nearest to the style check store; this brand is same like
brand All times will be threat to the ‘Style Check’ store.
This brand will be little expensive than the Style Check brand.
This brand has two floors the ground floor is operating for Casual wear and first floor
is operating for Formal wear.
The price range starts from Rs.600 and ends up in Rs.1200
This brand has been started two years back, generates good revenue in that street.
Fewer parking spaces.
These are the EBO’s who are the closest and nearest competitors for the store ‘style
check’.
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JANSONS STRATEGY:
The brand Jansons have been entered into the market in the recent years only, it has
been adopted well to the Erode market, by giving good styles at an reasonable price.
2.8.1.1 MOTHI:
This retailer is operating in the industry for more than fifteen years in the market.
The products are exclusively meant for Men. Its tag line tells that “For Men” Mothi.
Its sells brands like Raymond’s, Vimal, Tibre, Trigger, Basics, etc.,
The merchandise includes Men’s casual, formal, accessories and cosmetics.
The price range stars from Rs.500 and ends up in Rs. 5000.
Fewer parking spaces.
The competitor is located 1.0 km away from the Brough road where store ‘Style
Check will be.
MOTHI’S STRATEGY:
The brand is existed in the market for long time, its giving wide range of
merchandises to the Men.
2.8.1.2PLANET FASHION:
Retail initiative of Madura Garments.
It presently has 180 franchise stores in India.
It is opened in the Erode on October 15th.
It’s one of the franchise stores.
The brands like Peter England, Louis Philippe, and Allan solly, and Van Hussein are
there in the store.
The brands are targeted towards high class people in Erode.
The range starts from Rs.600 to Rs. 6000.
This store will compete the Style check store in style and ambience.
The visibility of the store is not good.
It is located in the same street where the store Style check is going to open.
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PLANET FASHION STRATEGY:
The strategy of the Planet fashion is to target Upper class people in the Erode city.
The store stands niche for itself.
The strategy of prince collection is to sell high priced merchandise at the MRP. The
store is giving wide range of collections on the High priced merchandise in the market.
BEYOND STRATEGY:
The strategy of beyond collections is to target the young crowds; their merchandises
have different designs and collections.
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The store will have discount throughout the year.
The stores have received decent walk-ins.
It is targeted towards middle class people.
It sells “B” merchandise, sold lesser than the MRP.
The brand such as Wrangler, Lee, Levis, Pepe Jeans, Flying machine, etc. is sold here.
The population of the Erode As of 2001, the Indian census. Indicates that Erode city
had a population of 151,184, in an area covering just 8.4sq.km.
After integration of other municipalities, the integrated city population have crossed 5 lakh,
covering an area of 74 sq.km. But the corporation limit is 129sq.km.
Males constitute 51% of the population and females 49%. Erode has an average literacy rate
of 78%, higher than the national average of 59.5%: male literacy is 83%, and female literacy
is 72%. In Erode, 9% of the population is under 6 years of age.
Among the population in Erode Males Constitute 51% from that the “Style Check”
store will segment the male crowd by age, among the 51% male 26% has been identified as
the store’s target crowd. The crowd that is identified as a target crowd is on the age gap
between 18 – 45.
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Retail space will definitely grow in the city in coming years; the market is focusing towards
the development of much vacant land in the city and covert them into retail space, that will
generate not only sales but also add value to the place and the retail industry.
In 5 years Erode will have at least one big shopping mall and One Destination.
This industry will give more job opportunity to the youngsters who are coming up with the
innovative ideas for the market.
The Government is stepping up towards bringing Fashion retailers into the market. these are
the industry forecast of the place Erode.
CHAPTER 3
3. DESCRIPTION OF VENTURE:
3.1 PRODUCTS:
The “Style Check” is a store which is going to be exclusively meant for Men in the
Erode. The Style check idea is to give the store a complete “One stop” destination for Men
in Erode. As a first store will concentrate more on revenue based merchandise, while in
coming years it will extend the product line. The following are the “Style Check” Products.
The Style Check will have Style Check casual, Style Check formal and Style check Accessories.
STYLE CHECK
MEN
22
Casual Shirt is design to show the energy level people with contrasting colours as this
Erode people likes to wear.
Casual shirts will have latest checks, Stripes, Printed, Embroidery styles.
Casual shirts include both the Regular and slim fit.
Casual T- shirt includes Muscular fit which is king of slim fit that will closely attach to
the body.
Casual T- includes both the Polo neck and Collar.
Casual T- shirt will represents the Turmeric City of Erode in which have attractive
colours like Yellow, Red, and Orange etc.
Casual T- prints will be a matter that hits Erode. Example: “Born in Yellow”.
Casual trousers will be ‘Wrinkle Free’ cotton made to make the youth Comfortable.
Casual trousers will have all light and dark based colour with regular fit and slim fit, it
will also have with pleated and non pleated.
The shirt will have touch of Indian feel in it, with pure cotton shirts.
The Design will represent the Khadi white based as most of the Erode Men likes to
wear White shirt only.
23
The other than the white design will have more stripes, less checks and some party
wears.
It includes regular fit and slim fit.
Formal trousers will be more of plain colours and few stripes.
Style Check is all about power dressing with straight lines and sharp cuts, apt to
create arresting first impressions of Men who enters into the store.
Value
Minimising controlling COST LEADERSHIP
added
the cost overr heads
services
24
3.4 SIZE OF BUSINESS AND LOCATION OF THE BUSINESS PREMISES:
The size of the store will be a Carpet area of 2000sq.feet and 250sq.feet in front as
parking area, the total store’s sq.feet will be 2250sq.feet.
The place is surrounded with the retail and wholesale. It’s highly market area where
retailers are in the road facing and wholesalers in the backside.
There are also Banks like HDFC, ICICI and Bank of Baroda are present that makes the
store more advantage because of floating population in the street during day hour
also.
The location is just 2.0km to bus stand and railway station.
The location has around 35 retailers between 2.0 kilometres.
Spending power of the people in that street is high when compared to other retail
space because it’s all exclusive showrooms and branded merchandise.
32 Track Lights.
30 sodium vamp our lights.
6 split A/C (two tones).
7 mannequins.
One cash table and chair.
4 mirrors.
2 sofas.
2 computers.
5 wall panels.
4 browsers.
4 nesting table.
2 RFID. These are the main equipments in which the store ‘Style Check” will have. These
equipments will be expensive because it has to be ther for long time and quality is the main
aspect involved in those equipments that store will have.
25
3.7 PERSONNEL (STAFF) REQUIREMENTS:
PROPRIETOR
STORE MANAGER
The store style Check will have one store manager and three sales associates and one Security who
are will be under employee of the store and other than that housekeeping will be under the
contract. Total staff required will be five.
EDUCATION QUALIFICATION:
The proprietor, who did Bachelor of Science in Costume design and Fashion and did Masters
in Fashion retailing,.
26
3.10 WHAT IS THE FUNCTION OF A TRADEMARK?
Price is the important aspect of the store, because it’s a private label brand.
Introducing more styles and collections.
Made to be trendy and fashionable.
Targeted mainly on Youthful Men.
Wide range of product line to Men.
Store’s overall strategy will be cost leadership in which it is broadly targeted to
differentiation.
STORE MANAGER
STORE MANAGER
MANAGER SALES ASSOCIATES
SECURITY
SECURITY OFFICER
OFFICER
MAINTANANCE
DEPARTMENT
DEPARTMENT
PROPRIETOR
HOUSING
HOUSING KEEPING
KEEPING
MARKETING
DEPARTMENT
DEPARTMENT
FINANCE
FINANCE
DEPARTMENT
DEPARTMENT
27
3.12.2 FORM OF OWNERSHIP:
The business is going to be “Sole proprietorship” concern in which all the business profit and
loss is shared by a single proprietor. The following are the advantages and disadvantages of Sole
proprietorship.
The roles and responsibilities of the management team is classified into two types:
PROPRIETOR
STORE MANAGER
3.13.1 PROPRIETOR:
The proprietor himself has to take all the responsibilities in the small scale business.
In Style check store all departments will be under his control. Proprietor is an only person in
which he has look after the Management, marketing, Financial and administrative
department in the sole proprietorship concern. The responsibilities and duties of small
business is that proprietor himself have to involve in planning, managing money, and buying
materials. The proprietor primary functions involve planning, money management, and
marketing. To keep their companies in business, proprietor should take financial risks. Need
to be aware of the size of the market for the product or service they provide, and must
28
adapt to changing market conditions by creating new products, improving services, or
promoting their company in a new and innovative way. In this business the proprietor have
to cut down the cost and try to improve the profit in all circumstances.
29
1. Personally resolve critical store Speed of response to critical issues
operational problems in order to ensure Effective problem solving / resolution
operational effectiveness and to minimise
impact on customer service levels
2. Investigate and resolve customer Effective complaint resolution
complaints to customers’ satisfaction Customer feedback
regarding products and/or service
3. Liaise regularly with senior store Regular liaison
operations management and other Shop Effective information exchange
Managers in order to understand ongoing
brand activities and developments and
share best practice and ideas
4. Prepare management information Timely and accurate production of
reports on store performance in order to reports
ensure that Senior Business Managers
have the relevant information needed to
support operational decision-making.
5. Research and monitor local fashion retail Up to date knowledge and
activities and trends in order to ensure understanding of market structure,
informed decision making on product trends and activities
offerings; store promotions; etc.
CHAPTER 4
STYLE CHECK
30MEN
CASUALS FORMALS
S
31
4.2 MERCHANDISE HIERARCHY OF STYLE CHECK STORE IN DETAIL:
These are the merchandise hierarchy at the department and sub department level of
a style check store, with this hierarchy I am going to do the various merchandise functions
like option planning, manufacturing or sourcing plan, estimated costing of product and
multiplier product mix and product line, 6 months merchandising plan option planning and
stocking plan / capacity retail productivity parameters. The store hierarchy is the main
source for doing the merchandise functions of the store.
32
4.3.1 MERCHANDISE RESOURCES:
As marketing – channel intermediaries, retailers play a critical role in linking
producers and consumers. Understand the role of retailers as channel intermediaries
requires the knowledge of interactions that occur between the retailers and their
customers, as well as knowledge of the interactions occur between retailers and their
suppliers. The Store Style check will be keen in selecting a good vendor and will maintain a
good vendor relationship.
4.3.2SOURCING POINTS:
Trade – shows exhibitors are often grouped together by product category or price
level.
Some trade shows cater to niche markets.
Some trade shows have an international flavour.
The duration of a trade show ranges from a few days to a week.
A trade show and its related events are often referred to as market or market week.
Apparel markets are held as often as five times a year to coincide with the seasonal
release of lines. The annual schedules for most apparel market include:
Fall I or Transition – April
Fall II – June
Resort/Holiday – August.
Spring – October/November
Summer – January.
These are the areas where the merchandise will be sourced for the retail store.
In initial Style Check will be sourcing from those vendors, by developing good relationship
with vendor in future sourcing can be done directly from the manufacture so that it will be
easy to negotiate and sell the merchandise at a reasonable price.
MEN'S MEN'S
COSTING CASUAL FORMALS ACCSEEORIES
Avg. MRP 537 549 88
Markup% 0.3 0.3 0.3
Reciprocal 0.7 0.7 0.7
Avg.cost per piece 375.9 384.3 61.6
Shopping bag
& packing 5 5 5
Cost Price 380.9 389.3 66.6
34
July Aug Sep oct Nov Dec TOTAL
EOM STOCK Plan 904515 868928 851134 931206 913413 889687 5358882
MARK DOWNS Plan 61388.44 49110.75 73666. 65481 77758.7 81851.25 409256.25
1
% of 15 12 18 16 19 20
planned
Mark
down
BOM STOCK Plan 868928 904515 868928 851134 931206 913412.5 5338123
PLANNED PURCHASE Plan 372778.4 324913.8 331675 403562 398046 378413.2 2209389
AT RETAIL 5
PLANNED PURCHASES Plan 190117 165706 169154 205817 203004 192991 1126788
AT COST
% reductions 23%
% maintained marup
35
%cash discount 1.50%
% gross margin 49.00%
% operating expenses
% net loss 0.10%
Season turnover 2
36
37
4.7 OPTION PLANNING AND STOCKING PLAN / CAPACITY:
Fixtire Department Sub department Product Style Options Total no.of SKU
Wall panel A Mens Casual Tops Shirt Slim fit Half sleeve 25
Mens Casual Tops Shirt Slim fit Full sleeve 25
Mens Casual Tops Shirt Slim fit Half sleeve 25
Mens Casual Tops Shirt Slim fit Full sleeve 25
Mens Casual Bottom Tousers Slim fit 50
Mens Casual Bottom Tousers Regular fit 50
Total 200
Wall panel B Mens casual Tops T - shirts Regular fit Half Sleeve 60
Mens casual Tops T - shirts Slim fit Collar neck 30
Mens casual Tops T - shirts Slim fit Polo neck 30
Mens casual Bottoms Denin Comfort raise 26
Mens casual Bottoms Denin Low waist 26
Mens casual Bottoms Denin Boot cut 26
Total 198
Wall pannel C Mens formal Tops Shirts Regular shirts Full sleeve 50
Mens formal Tops Shirts Regular shirts Half sleeve 50
Mens formal Bottom Trousers Regular Trousers 100
Total 200
Wall pannel E Mens casual Tops Shirts Slim fit Half sleeve 20
Mens casual Tops Shirts Slim fit Full Sleeve 20
Mens casual Tops Shirts Sport fit Half sleeve 25
Mens casual Tops Shirts Sport fit Full Sleeve 25
Mens casual Tops T - Shirts Slim fit Collar neck 20
Mens casual Tops T - Shirts Slim fit Collar neck 20
Mens casual Tops T - Shirts Sport fit polo neck 20
Mens casual Bottoms Trousers Regular 10
Mens casual Bottoms Trousers Slim fit 10
Mens casual Bottoms Denims Comfort raise 10
Mens casual Bottoms Denims Low Waist 10
Mens casual Bottoms Denims Boot cut 10
Total 200
Wall pannel F Mens formal Tops Shirts Regular shirts Full sleeve 50
Mens formal Tops Shirts Regular shirts Half sleeve 50
Mens formal Bottom Trousers Regular Trousers 100
Total 200
38
39
4.8 RETAIL PRODUCTIVITY PARAMETERS
40
CHAPTER 5
41
5.4 STORE LAYOUT & INTERIOR:
W ALL PAN EL
CASH D ESK
T R A IL R O O M
4 w a y b ro w s e rs
S O FA
BAC K STO RE
W IN D O W D IS P L A Y
42
how the line of clothing is just as bold, bright and basic as the signs that call attention to it.
Retail environments not only play on the visual senses, but on social and emotional levels as
well, Juncos explains. Determining how consumers react to certain designs and colors is an
ever evolving study which is well worth the analysis and is at the center of retail design and
implementation. As this response changes with time and trends, so must the stores react
with fresh graphic language. A facelift for your clients means repeat business in the sign
shop.
43
comprehensive retail project. Aimed predominantly at children, visitors to each newly
refitted Jelly Belly store are drawn to a set of brightly colored backlit boxes featuring
images of hundreds of jellybean flavours. While the notion of a giant printer, enough
employees to run it and a big enough place to store it may only be pipe dreams for some,
Palladeo’s idea is that in order to do big, thinking big comes first. Retail is the next step
beyond those inclusive interior-exterior-plus-extras bids. By thinking along the lines of
comprehensive offerings it may be that the next time there’s an order for a banner for a car
dealership, an entire retail project may be sold instead.
Supermarkets are one of the biggest clients for retail. Through basic routing, vinyl and
painting talents, a subtle directional-natured retail program allows for less obtrusive
signage. The effect of the more obvious hanging signage becomes more forthright.
5.8 SPOTLIGHTS:
Installing spotlights over product displays at
the ends of aisles, on wall displays, near your
checkout counter and at the front of your store. A customer's eye will naturally be drawn to
products that are highlighted by light. To maximize the financial impact of spotlights, place
your highest profit margin products on the displays.
5.9 MOOD:
Style Check store will enhance the shopping
experience for consumers may increase
repeat business. When a consumer makes an
44
emotional connection with a store, they are more likely to spend more time in the store,
which can translate into higher sales. Colored lights can be used to help establish a mood in
your store that relates to your product line or customer profile. For example, for Valentine's
Day products, cast your products in a slightly reddish hue and for party products, consider
using strobe lights.
5.12 SIGNAGE:
Store Style Check will work towards retail sign and special promotion signage is
important to helping customers locate the store and know about the deals and specials.
Targeted lighting will be given to increase the visibility of the signs and helps the Style check
store’s announcements and location stand out from nearby stores. The following are the
different signage’s that will be used in the Style Check store as follows:
5.12.1 CLIP ON HOLDERS: This will be used for showcasing the new arrivals in the store.
5.12.2 RETAIL BANNERS: Retail banners will be used for showing there is some Sale
happening in the Store.
45
5.12.3 SALES SIGNS: The sales signs will be used to grab the attention of the Style Check
store’s promotion.
5.12.4 SIDE WALK SIGNS: These signs are done to get attention and to increase more walk-ins
to the store.
5.12.5 GRAND OPENING SIGNS AND BANNERS: This will be fixed for the store opening let
everyone know the wide variety of collection and grandness of the store.
5.12.6 ACRYLIC SIGN HOLDERS: These holders will be used to change the signs and display
easily.
5.12.7 WINDOW SIGNS AND CLINGS: Cling signages will catch the attention to the every
customer about the sales and promotions. These are the various signages’ that will be used
in the store “Style Check”.
CHAPTER 6
6.1STORE DESIGN:
6.3 INTERIORS:
The main theme of the Style Check store is that Men should enjoy the shopping
environment, for that some Style Check is bringing new essence to it. The customers has to
move around easily make their shopping move comfortable.
INTERIOR A
46
The interior A shows neat display of merchandise. The store looks more pleasant in which
the merchandise are displayed, the Store check will try to follow this similar kind of pattern
but the customers will be not be see the merchandise and buy it, they will unfold the
merchandise and then only they will buy it. So in Interior A shows most of the merchandise
are stacked, in style check store it will be other way around, it will hand most of the
merchandise, so that it will be more comfortable for the customers in Erode to see the full
merchandise and buy it. From this Layout Style check store will take the essence of this
interior.
In the case of the Interior B, it shows the free flow layout with neat and pleasant display of
the merchandise, Style Check store will apply some wall panels, Mannequins with in the
similar style in the above interior B.
Effective Use of Space - Space needs to be used effectively, with all the areas
planned properly to break up the store into logical and functional areas such as POS,
Back Office, Changing Rooms, Pantry, Toilets, etc.
47
6.4 SCREEN SHOTS OF THE FINAL 3D STORE COVERING THE ENTIRE STORE
MINIMUM OF 12 SCREENSHOTS:
The following are the final shots of the 3D Store
PICTURE 1
PICTURE 2
PICTURE 3
PICTURE 4
PICTURE 5
PICTURE 6
PICTURE 7
PICTURE 8
PICTURE 9
PICTURE 10
PICURE 11
PICTURE 12
6.5 FLOOR PLAN (BIRDS EYE VIEW /ISOMETRIC VIEW OF THE STORE) WITH
FIXTURE LABELLING:
48
The Floor Plan of Style Check store shows the How the fixtures are being placed in
the store as well as the labelling has been done do each and every fixture in the store, the
fixture that are used in the store are wall panels, 4 way browsers, Long way knee table and
one cash desk. Store Style Check will give a beat and pleasant look to the customers once
the customers
Ceiling tiles have become greatly popular in recent years. These products allow
homeowners and interior designers. Plastic ceiling tiles are an alternative to the common
wood or plaster tiles that most homeowners will find when out shopping. Plastic is cheap,
durable, and won't mold or decay overtime. They are also very light compared to wood so
they are much easier to work with. They will have a slightly different look because of their
material; however there are a great many designs available.
The store style Check will be using the plastic ceiling, so that it will be easy to work
with, its east to clean, and nowadays there are many designs available in the market and
also it is very cost effective.
49
The above mentioned image shows the front elevation of the Store Style Check,
where we could see a good circulation space with “Free Flow” layout, the image shows the
good walk-in space as well as the good elevation. The store is designed in such a way where
customer could see the store from the outside itself, so that it will make the customer to
come into the store and enjoy the shopping experience.
50
6.10 PLANNOGRAM (SCREEN SHOTS OF THE PLANNOGRAM OF ALL
FIXTURES:
4WAY BROWSRES WITH MERCHANDISE LONG WAY KNEE TABLE WITH MERCHANDISE
CASUALS:
MENS CASUAL
TRAIL ROOMS
51
MEN’S FORMALS:
MENS FORMALS
MENS FORMALS
52
way of giving nice shopping experience as well as getting merchandise at an reasonable
price.
The minimum quantity to be stacked in the shelf will be 8 and hanging will be 16.
The Minimum stacking capacity of the Denim will be 8 in the wall panel and 6 in the
long way knee table.
The minimum stacking capacity for the casual trousers will be 8 and the hanging will
be 12. In case of long way knee table the minimum stacking capacity will be 6.
The merchandise should face the front side and if it has some design elements like
print, solid etc it can turned backside.
Make sure that room freshener will be sprayed across the entire store daily to
maintain the freshness in the store always. These are the generic visual
merchandising guide line sheet that will be followed compulsorily in the Style store.
53
CHAPTER 7
PROPRIETOR
STORE MANAGER
The Staffs should have simple written procedures for opening and closing the shop.
This is important if the shop is isolated.
54
It is safer if more than one person opens or closes the shop. A work experience
student must not be given responsibility for opening or closing, or given the keys to a
shop.
There are no suspicious people or vehicles around when you enter or leave the work
place
No one has broken in - if there are signs of a break-in, you must know what action to
take
Before leaving, that the safe (if there is one) and all entries, exits and windows are
securely locked, and
The Chart shows that Proprietor is only person who will be responsible for stating
from store opening to store closing.
The store will have two keys one with the proprietor and other with the store
manager.
The Cash box will be locked and that has only one key and it will be with proprietor.
The Store will be opened at morning 10am on weekdays and 10:30am on weekends.
Every day morning store manager will be coming and opening the store.
The Store has one shutter that has three locks one in the center and other two will
be in the corner of the both side.
Every day morning store manger will come and open the shutter with the help of
sales associates, after opening the front shutter the next process is opening the
main door. The main door key will be with the shutter door key and the store
55
manager will open the door. In case of any Emergency if the lock is brooked or any
theft the store manager has to immediately inform the proprietor.
After entering into the store the store manager has to call from the “Landline
telephone” telling that the store has been opened. Sales associates will on the Main
switch and the store manager will switch ON the UPS and start running the system.
The store manager has to mail the yesterday’s sales figure to the proprietors mail
ID.
The proprietor will be having the master key including the cash box key, that key will
be handled only by himself. He will come and open the cash box every morning.
Every day store manager has to check the inventory using IT software’s where it will
provide with the complete figure of stock in and stock out.
In case of any sudden replenishment the store manager has to inform the Proprietor
earlier so that stock will be refilled daily.
Once the sales associates enter into the store, each has to login their ID which is
given to them, which will record their attendance, sales track, salary and incentives.
Sales associates have to clean the merchandise using feather and they have to refill
the stock from the back store.
Housekeeping will be coming by the time of 10:30am and will clean the floor.
At the time of 10:45am store operations people will have a cup of coffee with
biscuits. These are the typical store opening function of the Style check store.
The store will be closed on by 9:30pm in the weekdays and 10:00pm in the
weekends.
The store closing time will be adjusted based on the customer’s walk-ins.
The Store manager has to inform from the Landline telephone telling the end of
today’s sales, walk-ins and no. of units sold out.
56
The cash box will be locked by the proprietor himself.
Once all are out from the store the main door will be locked and next shutter will be
locked.
Security person will there for whole night and he will be sitting outside and
safeguarding the store from the theft. These are the procedures that will be followed
for both the opening and closing the store.
7.5 STAFFING:
The recruitment of the staffs are based on their qualification the following are the
qualification requirement of the management level:
High School graduate, with 5 years previous practical retail fashion work experience,
1-2 years of which should be at operational management level, OR
Excellent fashion knowledge across all ranges – (women’s wear menswear; children’s
wear)
57
Objective setting skills
Fashion knowledge
58
7.7 RESPONSIBILITIES:
59
Assist in ringing up sales at registers and bagging merchandise.
Any other tasks as assigned from time to time by any manager.
The roles and responsibilities of the sales person of my store are as follows:
Security officer will take care of the customer’s luggage in the store.
Security officer will be the one who has to take care of the stocks that are in the
store.
During the festival times there are chances for more shrinkages, so the security
officer has to be more conscious in looking the floor and trail room because chances
of shrinkages will be more in that times.
The customers have to show their purchase bill to the security officer before leaving
out of the Style check store.
Fire extinguisher will be placed in and around the store. There will be five
extinguishers placed in the store, in which one will be in outside and other four will
be placed inside in the four corners.
60
7.8 CASHIERING AND CASH TILL MANAGEMENT:
In the store Style Check cashiering will be carried out by the store manager and sales
head, there is no separate cashier for the store, store manager himself will be looking after
the cashiering. The following are the activities that are carried out in the cashiering
department:
Cash Handling:
To reduce the risk of injury or harm, employers should have cash handling procedures and
must train you in these procedures.
Displaying signs where they can be clearly seen informing customers of limited cash
holdings
Every day store manager will tally the cash and deposits into the morning.
The cards that are accepted in the Style check store are American express, Diners
club, and Maestro, Visa, and Visa electro.
The store Style Check will be keen in making POS a place where customers don’t
want to waste his time.
Billing will be carried quickly once the customer’s takes out the merchandise,
customer ID will be asked after that scanning will be done after that cash or card and
billing will be finished.
Store Style Check will have computerized POS system, so that all the functions in the
cashiering will be done quickly and effectively.
The time taken for making one bill will be within 4-5 minutes.
61
The cash will be immediately deposited into the bank and there will be maximum of
10,000.Rs in the store.
Cash till key will be under the control of proprietor, proprietor himself will carry the
key every day.
7.9.1 INWARDING:
Goods will be received will received by checking GRN (Good received notes) form the
suppliers.
Security person will be checking when the merchandise are unloading from the
vehicle to see that stock been came safely without any damage, in case of any
damage security person will have to immediately inform the proprietor.
Scanning will be done immediately and the stock will be uploaded to the store using
GRN.
In case of shortage identified in the sealed box, store manager has to do GRN for the
actual quantity received.
In case of any excess stocks store manger must inform the suppliers that there is
excess of stocks.
The excess item should be send back to the dispatching place by sealing the truck
with the returned goods.
Goods will be received strictly as per the P.O raised by the store.
62
If an item is to be out warded from the store, an outward purchasing order will be
done.
The items that are out warded are checked against P.O.
For any items to be out warded special packing will be done for the merchandise.
An outward packaging slip will have relevant details mentioned and must be pasted
on each cartoon.
A record must be done in the store outward register capturing the vendor details,
consignment details and quantity being out warded.
Security officer will check whether the item belongs to the particular vendor or not.
All the stocks that are out warded from the store must be checked by the store
manager. These are the in warding and out warding process of Style check store.
CHAPTER 8
8.1 IT APPLICATIONS:
Information Technology is one of the fastest growing technologies in India,
nowadays without IT several companies struggle to do their business. In retail industry IT
play a major role from purchase to sales, IT application helps to control the stocks,
63
inventories, shrinkage etc., for various purposes. The stores like Big bazaar, Wal mart,
without IT they will be difficult to run such big store with huge inventories, Nowadays even
small shops are running with the Help of IT application, IT makes the retailer easy to handle
stocks, easy to track and record the sales transaction. The following are the important terms
that are used in the IT application:
8.2 MIS:
A management information system (MIS) is a system that provides information
needed to manage organizations effectively. Management information systems are
regarded to be a subset of the overall internal controls procedures in a business, which
cover the application of people, documents, technologies, and procedures used by
management to solve business problems such as costing a product, service or a business-
wide strategy. Management information systems are distinct from regular information
systems in that they are used to analyze other information systems applied in operational
activities in the organization. Academically, the term is commonly used to refer to the group
of information management methods tied to the automation or support of human decision
making, e.g. Systems, Expert, and Executive information systems.
The terms MIS and information system are often confused. Information systems
include systems that are not intended for decision making. The area of study called MIS is
sometimes referred to, in a restrictive sense, as information technology management. That
area of study should not be confused with computer science. IT service management is a
practitioner-focused discipline. MIS has also some differences with ERP which incorporates
elements that are not necessarily focused on decision support.
Any successful MIS must support a business’s Five Year Plan or its equivalent. It must
provide for reports based upon performance analysis in areas critical to that plan, with
feedback loops that allow for titivation of every aspect of the business, including
64
recruitment and training regimens. In effect, MIS must not only indicate how things are
going, but why they are not going as well as planned where that is the case. These reports
would include performance relative to cost centers and projects that drive profit or loss, and
do so in such a way that identifies individual accountability, and in virtual real-time.
8.3 FTP:
File Transfer Protocol (FTP) is a standard network protocol used to copy a file from
one host to another over a TCP/IP-based network, such as the Internet. FTP is built on a
client-server architecture and utilizes separate control and data connections between the
client and server.[1] FTP users may authenticate themselves using a clear-text sign-in
protocol but can connect anonymously if the server is configured to allow it.
The first FTP client applications were interactive command-line tools, implementing
standard commands and syntax. Graphical user interface clients have since been developed
for many of the popular desktop operating systems in use today.
Build scalable data-centric solutions that target any workload from the smallest
device to the largest servers and enable your applications to grow with your business
needs.
Support online and offline data storage capabilities by using SQL Server Compact
edition combined with Microsoft Synchronization Services.
Increase the reach and scalability of your data services solutions by distributing data
access workloads across client devices as well as database servers
Extend business insight through familiar tools Save time and money by leveraging
the tight integration between the SQL Server 2008 BI platform and the 2007
Microsoft Office System. Render reports directly to Microsoft Office Excel and
Microsoft Office Word.
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Make predictive analysis accessible to a wide audience by empowering end users to
harness the highly sophisticated data mining algorithms of Analysis Services within
the familiar environment of Excel by using the Data Mining Add-Ins
Centralize and optimize data storage for applications by a diverse range of data types in SQL
Server 2008 that supports:
Relational data
XML documents
File streams
Take advantage of SQL Server 2008 data storage optimizations, such as the
VARDECIMAL type that minimizes the space required to store numeric data, and the
new support for
Sparse Columns that greatly reduces the storage overhead associated with null data
Develop high-performance procedures that access and manage data in the database
through the SQL Server Common Language Runtime (CLR) integration by using the
Microsoft NET Framework and managed programming languages such as C# and
Visual Basic .NET
Build highly scalable, distributed data solutions by using native support for standards
such as SOAP and HTTP.
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a good choice if the file size is large or when you need to transfer several files. FTP sites can
consist of hundreds to thousands of files with information on books, music, libraries etc.
You can know more about FTP - File Transfer Protocol here. The advantages of using an FTP
program are several - you don’t have to remember FTP commands, the program can keep a
tab on which files were transferred thus saving you time, migration through the directories
on the server becomes easier etc.
The budgeting for the IT is not too costlier for operating the store, with the help of IT
will be do faster sale and soon will give ROI on the expenditure.
8.7 COMPUTERS:
Two computers will be needed initially in the store, one will be in the store frontend
and other one will be in the back store, in the both computers software will be loaded
because we can’t simultaneously do the sale as well as entering the stocks, so that back
store system will maintain the back store inventory.
8.8 IT SOFTWARE:
As I had already mentioned the software will be essential for operating a successful
store The Store is designed in such a way where it will be having its own system and
procedures that are needed for effective operation, for that effective the store will need IT.
The following are the advantage of using the IT application:
To monitor the store’s performance.
To control the stock.
Effective operation in billing, counting (Example: using Scanners).
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To maintain and record the employee data.
To monitor the sales performance of the store.
To inward and outward the stocks easily.
To track the suppliers details.
To replenish the stock.
To give complete structure for making a organized retail business
These will be the good configuration to run the Retail application software
application because Windows 7 operating system will perform much faster than any other
operating system with 64 bit OS and the Memory will be much higher so it will be god for
long Run.
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8.11 DESIGNING OF SECURE ENVIRONMENT (NETWORK AND INTERNET
SECURITY) TO ENSURE UNINTERRUPTED IT OPERATIONS:
For smooth running of the business every retail organization has to make sure their
backups will be secured safely, in securing IT application the store Style will be keen in
securing the information that are needed for successful running of the store. The
applications in the hard disk should be kept very safely without harming from any virus. IT
application should be safe by installing original “Antivirus” package that should be needed
to protect the IT application from any harm or virus and for smooth running of IT. The
important thing is that Windows 7 is designed in such a way that will not allow any type of
interrupted file into the hard drive but it is safe to move with some Antivirus package, we
should buy an commercial Antivirus package for one year. Every morning we need to do
proper scan of whole system and update the software with internet connection. The
interconnection will be Broadband 3G with 4.1mbps so that it updates quickly and we can
quickly access the Internet. These systems will be implemented in the Style check for good
operation of the store as well as IT.
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8.12 FINALIZATION OF ATTRIBUTES USED FOR CODIFICATION OF
INVENTORY: (REPORT ATTACHED IN THE EXCEL SHEET)
City Master
City code Short name
City name Reference no
State Distance
Sku name
Change name Attribute
Designation master
Desigination nanme Discont code
Short name Discount description From date
Discount prin name To date
Short name
Reference no
Discount status Yes/No
Promotion details
Code Description Print name
Short name Reference no
From date To date
Status Yes No
Bill
From vaue To value
Discount per piece Dis value
Transport Master
Trasport code Tel no
Transport name Cell no
Short name Email
Address 1 Fax
Address 2 Demurrage day
Dummerrge charge
Current status yes no
SKU MASTER
Sku name Attribute
Change name
Sales Ticker 70
Sales ticker Date Sales date status
Reports
Sale Between Dates Datewise sales Summary
Out going stock Incoming stock
Pricewise stock Pricewise sales report
Deactive Discount item code
Sales Register
Bill no Bill value Qty Avg.value
Billing
Date
Customer ID Customer Name Mobile no Email id
Telephone no City
S.no Item code Product Style Department
Size MRP Qty Discount
Total Del
Purchase Order
S.No Item description Brand Design Size
Color Tax Discount% Purchase Qty
Unit price Purchase value Item sales no.
Payment ledger
S.no Supplier name GRN no GRN date Invoice no
Discount amt Net amt Sales amt Amt paid
Balance B.stock% Todays payment
Status
Category Debit note no
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8.13 DEFINITION OF STANDARD OPERATING PROCEDURE BEST SUITED TO
THE RESPECTIVE TYPE OF STORES:
The store style Check will have its own set of SOP in which each has their
responsibilities to move ahead and work through proper systems and procedures, the
following are the important SOP of the Style Check store in which it will work on it.
The store style check will be working towards giving good customer service to the
people. The customer will be satisfied by getting full knowledge about the product in the
store because the sales associates are trained in such a way that they could explain the
product to the customers fluently and effectively to get them satisfied. In case of MIS the
store will provide customers ID number where customer can be benefitted by getting bonus
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point and with the bonus point they can redeem with cash discount or can purchase
merchandise. The MIS will also provide getting customer feedback form in which customer
feedback will be asked to improve as per the customer requirements.
CHAPTER 9
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9.4 TARGET GROUP WITHIN THE PRODUCT:
The store Style Check will be selling three categories they are Casuals, Formals and
Accessories based on these category pricing target audience are B+ and B the middle class and upper
middle class. The pricing are done especially for these target markets in which most of the peoples
are falling to these income level groups in Erode.
As Surya will be ideal for marketing among both youngsters and successful
industrialists.
Style Check will be having range of varieties and Endless styles as its tagline says, the
products are shown to be different from the competitors.
Except foot wear Style check will have All in All fashion.
It will be positioned as one stop destination for Men in Erode.
9.6 4PS:
9.6.1 PRODUCT:
The Style Check store is meant for Men’s exclusive outlet, working fully towards Men
apparels and accessories.
The product range includes: Style Check Casuals, Style check Formals, and Style
check accessories.
Style Check Casuals: Style Check casuals will be a distinct mélange of everything the city
represents – the people, the passion and the energy. It includes designs which are unique as
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well as some designs which are closely equal to the design in the international brands. It
includes slim fit, Sport fit Shirts and trousers.
Style Check Formals: Style check formal is been designed to show the richness and
strength of Erode successful enter pruners and emerging youngsters. It includes
regular full sleeve shirts and regular flat front trousers.
Style check Accessories: The accessories that are which are going to be in store
which are caps, belts, tattoos and ties, these accessories are kept to see the interest
of the people where they are prepared to be in full casuals and full formals based on
the response the accessories product line will be increasing in the Style Check store.
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Avg.MRP 549
Sub Department Top Bottom
Avg.MRP 499 599
Shirt Trouser
499 599
Department Men’s Accessories
Avg.MRP 88
Sub Department Belt Cap Tie Key Chains Tatoos
Avg.MRP 249 60 80 30 20
9.6.4 PLACE:
Style Check store will be opened in Erode city. The city is known for textile markets.
There been many textile mills, handloom firms, and also specialised in agricultural market
like turmeric, sugarcane etc.
The place known for woven fabric.
The place has beautiful bus terminal, and it is marked by the Southern railway as one of the
important destination in the Railway stop.
The Style check will be in the heart of town the “Brough road”. This street is named for
retail in Erode.
The street is earning good revenue in retail, more from fashion retailers like Adidas, Sting,
Raymond’s, Planet fashion, Prince collections, All times, Crazy etc.,
The street is having good walk-ins both in Weekdays and weekends as well.
The store Style check will generate more walk-ins and will become stylish retailer in that
street and Place.
9.6.5 PROMOTION:
Style check will be concentrating more in the market with more attractive
promotions to get attention about the store.
Special events will do through colleges and schools.
Advertisements in television, issuing pamphlet, setting kiosks in front of schools and
colleges and firms.
“Help them “and “Gentle Men’s Game” are the two special promotions will be
introduced other than the other seasonal promotions.
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“Help them” will be the promotions for Independence day to help physically
disabled people in Erode city and “Gentle Men’s game” promotion will be done for
the Style Check Formal with attractive offers.
Events will be conducted regularly and sponsorship will be given to important
meetings and Expo.
9.6 DISTRIBUTION:
It is defined as a chain of intermediaries; each passing the product down the chain to
the next organization, before it finally reaches the consumer or end-user. This process is
known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will
have their own specific needs, which the producer must take into account, along with those
of the all-important end-user. The Channel that Style check store will be having is
“Retailer who sells to end customers.”
9.8 IMC:
9.8.1 PROMOTIONS:
The Style check will be paying special attention towards its promotion, there are
many promotion activities will be carried for the first one year because to know what the
store is doing. In today’s market scenario every store has to be different from other one. As I
have already mentioned in the 4pcs two main promotion and other than that Aadi sale, New
year sale, Deewali promotion, Valentine’s day promotion etc. These promotions are done
to be in the minds of customer.
9.8.2 ADVERTISING:
The Advertisements will be carried out in different channels throughout the City.
The channel includes News paper, Television (Local channel), distributing pamphlets,
fixing the Hoardings in and around the store.
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The advertisements will be done also through road shows, Meetings, Expo and
Kiosks.
These advertisements will be done by some college students who are interested in
marketing and sales. They will be paid as per their activities.
9.8.4 WEBSPACE:
Store will also pay special attention in the Web space because it’s an only media to
be closely connected with the peoples. The Style Check will have its separate account in
which the customers can see all of its promotion activities happening in the store and
customer also write their comments about the store, promotions, products etc. These
activities will be done on the social networks like Face book, twitter, orkut, Linkidin etc.
9.8.5 CUSTOMER:
Customers will be treated like a king in the store, special programme will be conducted for
the sales associates for how and what to deliver for the customers in the stores like giving complete
product knowledge, showing smile when customers into the store, be patience even customers
takes time to chose the merchandise, tell thank you and keep visit the store next time will all add
advantage to the style Check. Customers will be given feedback form to fill once they finished their
shopping. Customers ID will be registered by getting their phone numbers and every tome their
points will be added as they purchase.
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These budgets are assumptions these may vary according to the season and sudden
promotions, but more or less expenses are same.
CHAPTER 10
Perfect Men
New
Fly street
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My Dress
Out fit
In style
Smart
Style check
Take- it
The sample size that I had taken was 50. The survey had been taken for the selection
process of my brand name in my home town Erode.
SURVEY RESULTS:
Perfect Men
New
Fly street
10% Out fit
28%
In style
Smart
Style check
Take-it
4%
8% 16%
2%
These survey had been done through Online, direct questionnaire to my friends and
relatives my home town and few where done through phone calls. From this survey for
brand name to my store, most of them said that the brand name “Style check” will be a
unique name to my home town as most preferred and they said it’s like testing the quality
of the style. It got 28% as the highest by all and other than that names which been listed in
the survey like perfect men, outfit and new had got a decent numbers in the survey. So
would go for the majority as said “style check” as my brand name for my store in Erode.
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10.4 DESIGNING LOGO FOR MY BRAND:
Designing the logo involves a little time because as chosen by the respondents that
the brand style check should have to be a unique name in the Erode. It’s a complete Men’s
store so that the brand logo should resemble men in it. During the designing process I am
keen in giving a character to it. Three questions that came into my mind 1) who he is? 2)
What he is? Why he is? The answer for this three question is he is Men, he is a King, and he
is to Protect. I am very confident in designing a strong and unique logo to my store.
This is my store’s logo. This logo has a story to it. The logo shows the warrior with ‘S’ like a
feather and ‘C’ like king’s crown and the king is ready to defence his castle i.e. store “style
check” with the Endless style i.e., soldiers.
The strategy of the “Style check” is to build a strong brand name in the market with
the latest designs and collections. This brand will provide an endless style at the competitive
price in the Erode market. This brand will be a private label in the market its stands for the
quality, design that will be unique to place, these are the strategies that I will be adapting to
my brand.
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10.8 BRAND IDENTITY AND IMAGERY:
The brand Style check will have more collections at an affordable price. The brands
will be identified as complete shopping destination for Men in Erode.
The image of the brand represents its symbol, colour, and tagline telling that
provides endless style for Men.
10.10BRANDING CONCEPTS:
10.10.1BRAND VISION:
The brand “Style Check” logo shows uniqueness to the brand. It shows the the brand
is for and how it is differentiated from its competitors in the market. The logo stands for its
Quality, Design, Style and the perception will be like a king who is defending his kingdom
likewise the store ‘Style Check’ will be attaining its growth towards defending its
competitors.
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10.10.4 BRAND PERSONIFICATION:
The brand ‘Style Check’ will consistently deliver variety of style, fits, and collections
to its customers. The character of the brand is associated with the Indian captain Dhoni,
who is consistently scoring runs whenever the team India needed to win the match.
The brand Style check represents will give “Endless style” to men. It is the single
most essence of the brand.
The brand “style check” had a two character to it. One is first phrase ‘Style” gives the
new look to the youngsters, who are more outgoing and youthful, and the second phrase
“Check” gives the Formal look for a profession who has a family and have lot of
responsibilities.
The brand will serve poor people by setting a yearly promotion and giving money to
the physically disabled people. The internal constitution of the brand stands for its honesty
and tendency to help the nation.
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10.10.8 BRAND PROMISE:
As it is mentioned in its tagline saying that “Endless style”, the brand will be keen in
giving reasonable price to its customers with attractive design elements added to it.
10.10.9 EXPERIENCE:
The overall experience of the brand tells that, it is a brand which will have more
style, variety in its collection for the youngsters and men.
10.10.10 STORY:
The brand has a story to it. The king is defending his kingdom with strong castle and
endless soldiers to get victory
The motivators of the Style Check brand will be Men’s apparels it is an main pull
factors to the brand.
The Discriminators of Style check store is its Unique design in some times it will
become pull factor for the store, on the way in which customers will tend to accept
the design as motivators.
10.12 MOP:
MATRIX OF PARAMETERS
Competitors Customer Store Price Product Product Location
service VM range quality
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Derby No NO No No Yes Yes
collection
85
Planet fashion Peter England
Sting
Jansons
All times
Mega Mart
The Brand style Check is a complete Men’s wear brand; the brand has Casual wear,
Formal wear and Accessories. The Brand has only little product line in future it may extends
in Line towards “Foot wear” segment based on the customer’s feedback.
CHAPTER 11
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11.2 FIXED CAPITAL AND WORKING CAPITAL REQUIREMENTS:
Working capital is not the same as fixed capital. Actually, working capital has
different features. Working capital is used to obtain current assets which will turn into cash
in a short period. Fixed capital, however, makes reference to the funds that are locked in
long term assets. The duration of the working capital depends on the length of production
process, the time it takes to sell the product and the time you have to wait in order to
receive the cash. Another characteristic of working capital is that is turned into cash, and
again into working capital all the time. Working capital is always needed, even when it is a
short term capital. The requirement of working capital varies directly with the level of
production. A difference between working and fixed capital is that working capital is more
liquid. Fixed capital is invested in long term assets so it is necessary to adopt various systems
of estimating depreciation. But, with working capital it is not necessary to adopt special
accounting system for them.
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11.3 PROJECTED INCOME AND EXPENSES STATEMENT (P&L) – 5 YEARS
(ATTACHED IN THE EXCEL SHEET)
Income statement is a company's financial statement that indicates how the revenue
(money received from the sale of products and services before expenses are taken out, also
known as the "top line") is transformed into the net income (the result after all revenues
and expenses have been accounted for, also known as the "bottom line"). It displays the
revenues recognized for a specific period, and the cost and expenses charged against these
revenues, including write-offs (e.g., depreciation and amortization of various assets) and
taxes. The purpose of the income statement is to show managers and investors whether the
company made or lost money during the period being reported.
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The important thing to remember about an income statement is that it represents a
period of time. This contrasts with the balance sheet, which represents a single moment in
time.
Rent 288000 8.09% 288000 7.36% 288000 6.69% 300000 6.33% 300000 5.76%
Transportation 8000 0.22% 10000 0.26% 12000 0.28% 14000 0.30% 14000 0.27%
DD comission 50000 1.40% 50000 1.28% 50000 1.16% 50000 1.06% 50000 0.96%
Eletricity bill 150000 4.21% 150000 3.83% 160000 3.72% 170000 3.59% 170000 3.26%
Salary 533812 15.00% 540000 13.79% 550000 12.77% 560000 11.82% 560000 10.75%
Stationary 8000 0.22% 10000 0.26% 12000 0.28% 13000 0.27% 13000 0.25%
Snack Allowance for
staffs &
Miscellanious 25000 0.70% 30000 0.77% 35000 0.81% 37000 0.78% 40000 0.77%
Water 25000 0.70% 25000 0.64% 26000 0.60% 27000 0.57% 27500 0.53%
Marketing Expenses 142750 4.01% 142750 3.65% 140000 3.25% 132750 2.80% 132750 2.55%
Interest 284700 8.00% 284700 7.27% 284700 6.61% 284700 6.01% 284700 5.46%
Capital Interest 177937 5.00% 177937 4.55% 177937 4.13% 177937 3.76% 177937 3.42%
Telephone & Internet 15000 0.42% 15000 0.38% 15000 0.35% 16000 0.34% 16000 0.31%
Postage 2000 0.06% 2400 0.06% 2500 0.06% 2550 0.05% 2550 0.05%
Insurance 30000 0.84% 30000 0.77% 30000 0.70% 30000 0.63% 30000 0.58%
Total Expenses 17,40,199 48.90% 1755787 44.10% 1783137 41.41% 1814937 38.32% 1818437 35.34%
Net profit 3,589 0.10% 1,62,379 4% 3,26,846 7.59% 5,06,044 11% 7,34,642 14.10%
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11.4 PROJECTED BALANCE SHEET – 5 YEARS (ATTACHED IN THE EXCEL
SHEET)
Laibility
Capital 1200000 1200000 1200000 1200000 1200000
current Laibility
Asset
Current Asset
Cash ( 2 days Avg sales) 19400 60353 168647 249647 337802
Bank 2,96,652 508601 393511 582508 788204
`A standard company balance sheet has three parts: assets, liabilities and ownership equity.
The main categories of assets are usually listed first, and typically in order of liquidity.[2] Assets are
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followed by the liabilities. The difference between the assets and the liabilities is known as equity or
the net assets or the net worth or capital of the company and according to the accounting equation,
net worth must equal assets minus liabilities
In this project the balance sheet has been projected for 5 years as business grow year by
year. The projected balance sheet shows Current assets and current liabilities of the Store Style
Check.
11.5 RATIOS:
Accounting Ratios are relationships expressed in arithmetical terms, between figures which
have a cause and effect relationship, or which are connected with each other in some other manner/
It helps to analyze and understand the financial health and trend of the business.
Its past performance makes its possible to forecast the future state of affairs of the business.
They diagnose the financial health by evaluating liquidity, solvency, profitability etc.
It plays significant role in cost accounting, financial accounting, budgetary control and
auditing.
11.6 ROI:
A performance measure used to evaluate the efficiency of an investment or to
compare the efficiency of a number of different investments. To calculate ROI, the benefit
(return) of an investment is divided by the cost of the investment; the result is expressed as
a percentage or a ratio.
11.7 ROE:
The amount of net income returned as a percentage of shareholders equity. Return
on equity measures a corporation's profitability by revealing how much profit a company
generates with the money shareholders have invested.
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11.8 STRATEGIC PROFIT MODEL:
The Strategic Profit Model gives a visual view of an organization's finances and
provides the ability to understand and analyze financial performance and return on
investment (ROI). The tool provides visibility to the inter-relationship between the three
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major categories that contribute to ROI: Margins, Asset Utilization and Capitalization
through combinations of debt and equity.
CHAPTER 12
38%
62%
TABLE 1
In Erode people prefer more unbranded than the branded wear because they are not
exposed to branded and the main thing is that they will go for unbranded because of price less.
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PREFERNCE IN CHOOSING
PRICE QUALITY PRODUCT STYLE
18%
42%
14%
26%
TABLE 2
The survey shows people in Erode are looking for price as well as quality because they are
more conservative. Few youngsters where telling that they will go for style rather looking
for price or quality.
TABLE 3
500 - 600
12% 300 -400
38%
400 - 500
42%
The above table shows that people prefer the prices that will be ranging from Rs.300 – 500
for the Men garments in Erode. They are looking for price less merchandise.
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SHOP PREFERENCE
All times Jansons Mothi
Beyond collectiions Peter england
10%
31%
24%
14%
22%
TABLE 4
The survey results shows the competitors for the Style check will be All times,
Jansons and beyond collections as they are pricing lower and few youngsters where going
for beyond collections because they are targeting youngsters with more styles.
LOCATION PREFERENCE
Brough road Perundurai road Mani koondu Collector office
6%
22%
46%
26%
TA
BLE 5
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From this survey the location Brough road has been voted high when compared to
the other location people prefer over purchasing in this location because the brough road is
giving good shopping experience over a period of time in Erode city.
The overall survey results shows that the Men are looking for quality, price these
two stands at the stop and few where looking for some designs and style elements. The
Store Style Check will be fulfilling the customer requirements and stands best in the Erode
among the Men.
CHAPTER 13
13. CONCLUSION:
From this project the proprietor likes to conclude that this project may fulfill all its
requirements for starting up a new fashion retail business. The project will be indisputably
catching the Minds of the Men crowd. There may some changes that will happen in the
project according to the market, but the base will remain same, soon this project will be
implemented with the proper guidelines from the expertise.
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14. BIBLIOGRAPHY:
Donnellan, J. Merchandise buying and Management.
PEST ANALYSIS. (2010, June). Retrieved Dec 1, 2010, from Quick MBA Strategic Management:
http://www.pestanalysis.htm
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APPENDIX
Branded Unbranded
Preference in choosing?
Price product quality Style
Shop Preference?
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