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Table Of Contents

PREFACE
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER -1
1.1 PROJECT TITLE:
1.1 STATEMENT OF PURPOSE:
1.2 ORGANIZATION:
1.2.1 Corporate Overview
1.2.2 Company History
1.3 SIGNIFICANCE:
1.3.1 Benefits to the Organization
1.3.2 Benefits to the Customers
1.4.3 Benefits to the Retailer/Wholesalers
1.5 OBJECTIVES:
1.6 HYPOTHESES:
2.1.1 Components of a Brand
2.2 BRAND NAME:
2.3 BRAND LOGO:
2.4 BRAND SLOGAN:
2.5 BRAND LAYOUT AND PRODUCT PACKAGING:
2.6 BRAND IDENTITY:
2.7 BRAND EQUITY:
2.8 BRAND EQUITY AND BRAND LOYALTY:
2.9 BRAND EQUITY’S LIFE AND BRAND DILUTION:
2.10 BRAND DUE DILIGENCE:
2.11 CUSTOMER BASED BRAND EQUITY:
2.12 CORPORATE BRANDS:
2.13 BRAND PERSONALITY:
2.16 BRAND EXTENSION:
2.16.1 Brand Extension Process
2.16.2 Key Reasons of Brand Extension:
2.16.3 Rationales behind Brand Extensions
2.16.4 Successful Brand Extension
2.16.5 Pros and Cons regarding Brand Extension:
2.17 RELEVANCE OF BRAND EXTENSION SUCCESS FACTORS:
2.18 RESEARCH RESULTS BEYOND THE LAB INTO CONDITIONS WITH
2.19 SCOPE OR GENERALIZABILITY OF BRAND EXTENSION:
2.20 GENERALIZABILITY ACROSS SUCCESS MEASURES:
2.21 CONSUMER EVALUATIONS OF BRAND EXTENSIONS:
consumer evaluations of brand extensions
2.22 FMCG INDUSTRY AND BRAND EXTENSION:
2.23 BRAND LOYALTY AND CONSUMER DECISION MAKING:
2.24 BRAND EXTENSION EFFECTS ON CONSUMER DECISION MAKING:
2.25 BRAND ACCESSIBILITY AND DIAGNOSTICITY:
2.26 BRAND ASSOCIATION AND VARIETY SEEKING BEHAVIOR:
2.27 BRAND SWITCHERS:
2.28 DIFFERENT INFLUENCES OF PRODUCT KNOWLEDGE AND BRAND
2.29 DIFFERENCES IN FIT PERCEPTION IN BRAND EXTENSION EVALUATIONS:
3.2 METHODOLOGY:
3.3 METHODOLOGY:
Simple Random Sampling is used to get responses from the LU Continental Biscuits
especially consumers of Bekri Biscuits
CHAPTER – 4
Statistical Analysis and Evaluation
4.1 HYPOTHESIS OF BRAND FAMILIARITY:
4.2 HYPOTHESIS OF BRAND TASTE:
4.3 HYPOTHESIS OF COMPETITOR’S KNOWHOW:
4.4 HYPOTHESIS OF BRAND ATTRACTION:
4.5 HYPOTHESIS OF PRODUCT AVAILABILITY:
4.6 HYPOTHESIS OF CONSUMER BUYING BEHAVIOR WITH RESPECT TO FLAVOR:
4.7 HYPOTHESIS OF CONSUMER BUYING BEHAVIOR WITH RESPECT TO TASTE:
4.9 HYPOTHESIS OF CONSUMPTION PATTERN (BUYING DECISION):
4.10 HYPOTHESIS OF CONSUMPTION PATTERN (TASTE):
4.11 HYPOTHESIS OF BRAND EXTENSION’S EFFECTS:
CHAPTER – 5
CONCLUSION AND RECOMMENDATION
5.1 CONCLUSION:
5.2 RECOMMENDATIONS:
QUESTIONNAIRE
BIBLIOGRAPHY:
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53605761 Master Thesis on Brand Extension

53605761 Master Thesis on Brand Extension

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Published by Ahmed Mahmoud

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Published by: Ahmed Mahmoud on May 11, 2011
Copyright:Attribution Non-commercial

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05/11/2011

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