Dealer Identity Manual

Release 1.0 - November 25th. 2016

A brand of CNH Industrial

New Holland Agriculture Chapter 1
Dealer Identity Manual 1

1 Dealer Identity

1.1 Business card

1.2 Letterhead
1.3 Envelope
1.4 Envelope. Large format
1.5 Fax
1.6 “With compliments” card
1.7 Folder
1.8 Memorandum
1.9 Notepad
1.10 Flags - 150X350 cm
1.11 Flags - 150X450 cm
1.12 Pole-mounted sign - H 725 cm
1.13 Pole-mounted sign - H 475 cm
1.14 Entrance identification signage
1.15 Directional signage
1.16 Wall fascia
1.17 Service wall plate
1.18 Parts wall plate
1.19 Parts shop
1.20 Example of Dealer identification
1.21 Personalisation on vehicles (Car type)
1.22 Personalisation on vehicles (Van type)
1.23 Personalisation on vehicles (Van type)
1.24 Personalisation on vehicles (Pick-Up type)
1.25 Clothing
1.26 Adv dealer page
1.27 Product Brochure

1
Dealer Identity
1.1

Business card. a Name Surname

Gill Sans Std Bold
Format size: 10
85x55 mm
3.35x2.17 inch b Job title
Gill Sans Std Light
Typeface size: 7
The text is in Gill Sans Std in the versions
and point sizes indicated in the figure. c Dealer name
Gill Sans Std Bold
Colors size: 7
The Brand logo is in the 3D color version.
Texts 100% Black.
d Stroke
Black 100%
Material 0,3 pt.
Paper suggested: Clairefontaine 350 g/s.m.q.

All other texts

Gill Sans Std Light
size: 7

5/0.20 21,5/0.85 4/0.16 5/0.20

14,5/0.57
d

7,5/0.30
a Name Surname
b Job Title

c Dealer Name
Address 250, 00000 City. Country
Ph. +00 000 000 0000; Fax +00 000 000 0000;
O SPA C E
R LO G Mob. +00 000 0000000
D EA LE
mail address - web site address

5/0.20

mm/inch
Dealer Identity
1.2

Letterhead. a Dealer Name

Gill Sans Std Bold
Format size: 7 7/0.27 32,5/1.28 5,5/0.22
210x297 mm
8.27x11.7 inch b All other texts
Gill Sans Std Regular

23/0.90
Typeface size: 7
The text is in Gill Sans Std in the versions
and point sizes indicated in the figure.

Colors
The Brand logo is in the 3D color version.
Texts 100% Black.

Material
Paper suggested: Conqueror CX22 paper, Diamond White,
120 g/sq.m. produced by the Arjo Wiggins paper mill.

SPA CE
LOG O
DEA LER

a
Dealer Name
Address 100, 00000 City, Country
R LO G
O SPA C E Ph. +00 000 000 0000; b
D EA LE Fax +00 000 000 0000 Share capital. Euro 0.000.000,00 i.v. Other legal information
web site address Tax Code 000000000 000000000000
10/0.39

7/0.27 32,5/1.28 5,5/0.22

45/1.77

100/3.94 50/1.97

mm/inch
Dealer Identity
1.3

Envelope. a Dealer Name 8/0.31 52/2.05

Gill Sans Std Bold
Format size: 7
220x110 mm
8.66x4.33 inch b All other texts
Gill Sans Std Regular
32,5/1.28
Typeface size: 7
The text is in Gill Sans Std in the versions Address 100, 00000 City, Country
b
and point sizes indicated in the figure. a

18,5/0.73
Dealer Name
D EA LE
12/0.47 32,5/1.28
R LO G
O SPA
CE

Colors

8/0.31
The Brand logo is in the 3D color version.
Texts 100% Black.

Material
Paper suggested: Conqueror CX22 envelope,
Diamond White, produced by Arjo Wiggins.

Address 100, 00000 City, Country

Dealer Name
D EA LE
R LO G
SPA C E O

mm/inch
Dealer Identity
1.4

Envelope. Large format. a Dealer Name

Gill Sans Std Bold
Format size: 9
400x300 mm
15.75x11.81 inch b All other texts
Gill Sans Std Light
Typeface size: 9
The text is in Gill Sans Std in the versions
and point sizes indicated in the figure.

Colors
The Brand logo is in the 3D color version.
Texts 100% Black.

Material 20/0.79 68/2.68

White or manila Kraft, grammage 120 g/sq.m.

20/0.79

E
S PA C
OGO
ER L a
DEAL Dealer Name
Address 100, 00000 City, Country b
25/0.98

20/0.79 68/2.68

mm/inch
Dealer Identity
1.5

Fax cover page. a Stroke

Black 100%
Format 0,3 pt.
210x297 mm
8,27x11,7 inch 7/0.28 32,5 /1.28 5,5/0.22 83/3.27
b FAX
Gill Sans Std Bold
Typeface size: 24

23/0.90
The text is in Gill Sans Std, in the versions and point sizes
indicated in the figure.
c Dealer Name a
Colors Gill Sans Std Bold
size: 7
The Fax cover page is printed in black.

Material d All other texts

Paper suggested: Standard printer paper. Gill Sans Std Regular

size: 7

75,5/2.97
FAX b
To Fax

13/0.51 13/0.51
CC Fax

From Tel

19/0.75
Fax
E-mail
Date Pages 1+

Message

Finish line text

35/1.38

c
LOGO
S PA C
E Dealer Name
Address 100, 00000 City, Country d
ER
DEAL Ph. +00 000 000 0000; Share capital. Euro 0.000.000,00 i.v. Other legal information
Fax +00 000 000 0000 Tax Code 000000000 000000000000
10/0.39

7/0.28 32,5 /1.28 5,5/0.22

45/1.77

100/3.94 50/0.97 10/0.40

mm/inch
Dealer Identity
1.6

“With compliments” card. a Stroke

Black 100%
Format 0,3 pt.
210x105 mm
8,27x4,13 inch
b With compliments

Typeface Gill Sans Std Regular

size: 10
The text is in Gill Sans Std in the versions
and point sizes indicated in the table.

Colors
The Brand logo is in the 3D color version.
Texts 100% Black.

Material
Paper suggested: Conqueror CX22 paper, Diamond White,
300 g/sq.m. produced by the Arjo Wiggins paper mill.

7/0.27 32,5/1.28 5,5/0.22

20/0.79
a

CE
O S PA
R LOG
DEALE
With compliments b

45/1.77

mm/inch
Dealer Identity
1.7

Folder. a Web site address

Gill Sans Std Bold
Format size: 18
color: Blue
220x320 mm
8,7x12,6 inch
b Dealer Name
Typeface
Gill Sans Std Bold
The text is in Gill Sans Std in the versions size: 9
and point sizes indicated in the table.
c All other texts
Colors
The Brand logo is in the 3D color version. Gill Sans Std Regular
size: 9 15/0.59 55/2.17
Texts 100% Black.

Material
Paper suggested: The paper must be matt
with a weight of 300 g/sq.m.

2,4/0.09 9,6/0.38
a web site address

Dealer Name b
Address 100, 00000 City, Country c
S PA C E Ph. +00 000 000 0000;
R LOGO
DEALE Fax +00 000 000 0000

213/8.39
O S PA C E
R LOG
DEALE

15/0.59 55/2.17

mm/inch
Dealer Identity
1.8

Memorandum. a General Interest data

Gill Sans Std Regular
Format size: 9
105x148 mm
4.13x5.83 inch

Typeface
The text is in Gill Sans Std in the versions
and point sizes indicated in the table.

Colors
The Brand logo is in the 3D color version.
Texts 100% Black.
9/0.35 25/0.98 3/0.12

Material
Paper suggested: The paper must be matt

16/0.63
with a weight of 90 g/sq.m.

13/0.51
a To
From: Name Surname Tel. + 000 000 00 00000

O S PA C E
R LO G
D E A LE
9/0.35

9/0.35

mm/inch
Dealer Identity
1.9

Notepad. a Web site address

Gill Sans Std Bold
Format size: 10
13/0.51 44/1.73 5,5/0.22

210x297 mm
8,27x11.7 inch

28,4 /1.12
Typeface
The text is in Gill Sans Std in the versions
and point sizes indicated in the table.

Colors
The Brand logo is in the 3D color version.
Texts 100% Black.

Material

8/0.31
Paper suggested: The paper must be matt
with a weight of 90 g/sq.m.

E
S PA C
OGO
ER L
DEAL
web site address a
12/0.47

mm/inch
Dealer Identity
1.10

Flags.

Format
150x350 cm
59x137,8 inch

Flags are among the tools used

to identify New Holland premises.
In order to strengthen their identity and visibility,
they must always be clearly displayed
and kept clean and tidy.
They are flown in groups of three.
150/59
Flags must be made of good quality, durable cloth.
These flags are mounted on 9 m (354 inch) poles 200/78.7 200/78.7 = = =
and the colours used are yellow
Pantone 116 and blue Pantone 287.
In this case, the flags are used as an external element
for identifying the locations.

=
900/354

297,5/117

350/137.8
=
Pantone Yellow 116 Pantone Blue 287
Yellow RAL 1023 Blue RAL 5002

cm/inch
Dealer Identity
1.11

Flags.

Format
150x450 cm
59x177,2 inch

Flags are among the tools used

to identify New Holland premises.
200/78.7 200/78.7 150/59
In order to strengthen their identity and visibility,
they must always be clearly displayed
and kept clean and tidy.
They are flown in groups of three.
Flags must be made of good quality, durable cloth.
These flags are mounted on 10 m (393,7 inch)
poles and the colours used are yellow
Pantone 116 and blue Pantone 287.
In this case, the flags are used as an external element
for identifying the locations.

1000/393.7

450/177.2
Pantone Yellow 116 Pantone Blue 287
Yellow RAL 1023 Blue RAL 5002

cm/inch
Dealer Identity
1.12

Pole-mounted sign (H 725 cm). a Logo New Holland

lluminated Moulded Aluminium
The pole-mounted sign is the principal road signwork Head L. 400 cm
Yellow RAL 1023
element; it is illuminated, and double faced and it bears Blue RAL 5002
the New Holland trademark on both sides.
The pole-mounted sign is positioned on the side Vynil Text:
of the road at a right angle to the oncoming traffic, Blue Avery 5509
near the offices. White Mactac 8928.00 Ct20

400/157.5 50/19.7

125/49.2
a

Power Supply Position

725/285.4

100/39.4 37,8/14.9

170/66.9
cm/inch
Dealer Identity
1.13

Pole-mounted sign (H 475 cm). a Logo New Holland

lluminated Moulded Aluminium
The pole-mounted sign is the principal road signwork Head L. 242,5 cm
Yellow RAL 1023
element; it is illuminated, and double faced and it bears Blue RAL 5002
the New Holland trademark on both sides.
The pole-mounted sign is positioned on the side Vynil Text:
of the road at a right angle to the oncoming traffic, Blue Avery 5509
near the offices. White Mactac 8928.00 Ct20

242,5/95.5 36,4/14.3

Power Supply Position

75,1/29.6
a

475/187

60,5/23.8 24/9.4

110 /43.3
cm/inch
Dealer Identity
1.14

Entrance identification signage. a Free-standing Version

(External and Internal)
Entrance Identification Signs are used to identify
the dealer entrance, and also to easily communicate b Wall Version
opening hours and Dealer main contacts.
Free-standing identification signage has to be mounted
at the main entrance of the facility, in preference c Wall Plate
to the wall version that must be used only (External and Internal) b
in case of restrictions at the site.
100/39.37 7,3/2.8 5,4/2.1
The texts are on the front side only.
100/39.37

DEALER NAME

DEALER NAME
Mon
Mon -- Fri
Fri 9.00
9.00 -- 19.00
19.00
Sat
Sat 9.00
9.00 -- 14.00
14.00
www.dealername.com
www.dealername.com
Mon - Fri 9.00 - 19.00 email:
email: address@address.com
address@address.com
tel.
tel. 555-444333
555-444333

225/88.58
Sat 9.00 - 14.00
www.dealername.com service
service 24h
24h
email: address@address.com

228/89.76
tel. 555-444333
service 24h

51,5/20.3

c
100/39.37

100/39.37
DEALER NAME

Mon - Fri 9.00 - 19.00

Sat 9.00 - 14.00
www.dealername.com
email: address@address.com
tel. 555-444333
service 24h

cm/inch
Dealer Identity
1.15

Directional signage. a Free-standing Version

(External and Internal)

Directional Signs are used to guide the customer

through the Dealer’s Facilities. b Wall Version
They must be installed in a relevant position
such as the entrance of the property, in order
to identify the different buildings and to guide visitors c Free-standing Sign
b
to the right department, service, etc.
The texts are on the front side only. 100/39.37 7,3/2.8 5,4/2.1
d Wall Plate
(External and Internal)
100/39.37

DEALER NAME

DEALER NAME
OFFICES
OFFICES SHOWROOM

225/88.58
SHOWROOM SERVICE

228/89.76
SERVICE PARTS
PARTS

51,5/20.3

135/53.15 d
100/39.37

DELIVERY

SERVICE

100/39.37
OFFICES
170/66.93

PARTS

OFFICES
SHOWROOM
SERVICE
PARKING
PARTS

cm/inch
Dealer Identity
1.16

Wall fascia. a Big Wall 3D Aluminium Logo

The wall fascia consists of the New Holland logo,

coloured fascia and the dealer name.
For the dealer name, it is necessary to vary
the standard spacing between the letters making up b Basic Fascia + Dealer Name Sticker
the dealer logo depending how long Alucobond Basic Fascia
it is, in accordance with the structural division Yellow RAL 1023
of the modular boxes. Blue RAL 5002
The wall fascia is positioned on the front Dealer Name Sticker 400/157.5 20/7.9
of the building facing the main road. Blue Avery 5509
Font: Gill Sans Bold

124/48.8
c Standard Aluminium Fascia
+ Dealer Name Sticker
+ End Caps
Standard Aluminium Fascia
Not illuminated
Yellow RAL 1023
Blue RAL 5002 a
Dealer Name Sticker
Blue Avery 5509
Font: Gill Sans Bold

L VAR. 0,3/0.12

d Premium Fascia
+ Dealer Name Illuminated Fascia
+ End Caps

75/29.5

7.9 21.7
20 55
Premium Aluminium Fascia
Not illuminated
Yellow RAL 1023
Blue RAL 5002 b
Premium Dealer Name LED 45/17.7
Illuminated Fascia
Yellow RAL 1023
Blue RAL 5002 L VAR. 6/2.4
Font: Gill Sans Bold

75/29.5

7.9 21.7
20 55
c
45/17.7

L VAR. 14/5.5
75/29.5

7.9 21.7
20 55
d
45/17.7

cm/inch
Dealer Identity
1.17

Service wall plate. a Moulded Aluminium Service Wall

Sign not illuminated
Yellow RAL 1023
Personalisation of the workshop consists Blue RAL 5002
of a panel identified by the New Holland logo
and the Service lettering (Font: Gill Sans Bold)
b Logo New Holland
and it must be positioned strategically above
the midway point between floor and ceiling, Blue Avery 5509
White Mactac 8928.00 Ct20 250/98.4 11,8/4.6
to avoid machinery being repaired
or furnishings obstructing its view.
Service wall plate can be positioned inside and outside c Service Vynil Text
the workshop. Font: Gill Sans Bold
a
The service wall plate outside must be placed Blue Avery 5509
next to the workshop entrance.
d Wall
White RAL 9016
150/59 10/3.9
Yellow RAL 1023
b
Blue RAL 5002

158,5/62.4

95/37.4
c

A 160 to 220 / (63 to 86)

2/3 A
cm/inch
Dealer Identity
1.18

Parts wall plate. a Moulded Aluminium Parts Wall

Sign not illuminated
The main personalisation of the spare parts warehouse Yellow RAL 1023
Blue RAL 5002
consists of panel identified by the New Holland logo
and the Parts lettering (Font: Gill Sans Bold).
250/98.4 11,8/4.6
It is to be suspended being seen properly. b Logo New Holland
Parts wall plate can be positioned inside and outside Blue Avery 5509
the parts area. White Mactac 8928.00 Ct20
a
The Parts wall plate outside must be placed
next to the parts area entrance. c Parts Vynil Text
Font: Gill Sans Bold
Blue Avery 5509
150/59 10/3.9
b
d Counter

158,5/62.4
Painted
Yellow RAL 1023
Blue RAL 5002
OR
Vynil sticker

95/37.4
Yellow Pantone 116 C
Blue Pantone 287 C
OR c
Alucobond Fascia
Yellow RAL 1023
Blue RAL 5002

3D Logo New Holland Vynil

Printed in 4 color

50/19.7 6/2.4

6/2.4
6/2 4
d

A
1/3 A
cm/inch
Dealer Identity
1.19

Parts shop.

Parts shop Area has to be equipped

with specific display elements.
The shop layout is comprehensive,
includes modular and free-standing
elements, in order to optimize
the layout for any given site.
Dealer Identity
1.20

Example of Dealer identification.

For the perceived image of the New Holland logo

to be clear and unmistakable, great attention
must be paid to all the elements of the dealer branding:
the flags, the pole-mounted sign, the wall plate,
the wall fascia, the Service and the Parts wall plates.
Dealer Identity
1.21

Personalisation on vehicles a Text

(Car type). Gill Sans Std bold
Colour: Blue Pantone 287
The personalisation of commercial vehicles
or service vehicles makes it possible to promote b Stripes
the brand identity directly on the road.
Colour: Blue Pantone 287
The identification of the vehicles comprises Yellow Pantone 116
the following elements:
- New Holland Logo
- Dealer name and address
- New Holland web site
- Yellow/Blue stripes

A a DEALER NAME
Address a www.newholland.com
B B B

b
1/3A
Dealer Identity
1.22

Personalisation on vehicles a Text

(Van type). Gill Sans Std bold
Colour: Blue Pantone 287

The personalisation of commercial vehicles

or service vehicles makes it possible to promote b Stripes
the brand identity directly on the road. Colour: Blue Pantone 287
The identification of the vehicles comprises Yellow Pantone 116
the following elements:
- New Holland Logo
- Dealer name and address
- New Holland web site
- Yellow/Blue stripes

a DEALER NAME
Address
A
www.newholland.com
B B

b
1/3 A
Dealer Identity
1.23

Personalisation on vehicles a Text

(Van type). Gill Sans Std bold
Colour: Blue Pantone 287

The personalisation of commercial vehicles

or service vehicles makes it possible to promote b Stripes
the brand identity directly on the road. Colour: Blue Pantone 287
The identification of the vehicles comprises Yellow Pantone 116
the following elements:
- New Holland Logo
- Dealer name and address
- New Holland web site
- Yellow/Blue stripes

a DEALER NAME
Address
A
www.newholland.com
B B

b
1/3 A
Dealer Identity
1.24

Personalisation on vehicles a Text

(Pick-Up type). Gill Sans Std bold
Colour: Blue Pantone 287
The personalisation of commercial vehicles
or service vehicles makes it possible to promote b Stripes
the brand identity directly on the road.
Colour: Blue Pantone 287
The identification of the vehicles comprises Yellow Pantone 116
the following elements:
- New Holland Logo
- Dealer name and address
- New Holland web site
- Yellow/Blue stripes

A a DEALER NAME
Address a www.newholland.com
B B B

b
1/3A
Dealer Identity
1.25

Clothing.

It is recommended to salespeople and service staff

to wear branded clothing.
Check for availability of current clothing line
on the merchandising store online
“New Holland Style” via the dealer portal.
Dealer Identity
1.26

Adv dealer page.

The advertising format for dealer communications

is identical in terms of structure and visual elements
to the format illustrated for brand communication.

New CX7-CX8
Targets achieved.
NEW T7.290 AND T7.315
BUILT IN STRENGTHS

BTS
ALL THE BEST OF T7, NOW WITH UP TO 315 HP.

COMFORT AGRONOMIC ADVANTAGE

Spacious 3.7m3 Harvest Suite™ Ultra cab with a 6.3m2 glazed Super large footprint SmartTrax™ system with Terraglide™ suspension
area delivers the best view for precision cutting. CommandGrip™ makes for more traction and less compaction in all conditions.

lubricants
multifunction handle and up to two 26.4cm IntelliView™ IV
touchscreen monitors for intuitive harvesting management. VERSATILITY
The sectional concaves system allows quick crop-to-crop conversion.
QUALITY
Maize, grain and rice headers available. Select between straw chopping
20% better cleaning performance for a top quality grain sample to rowing functions for further customization.
with Opti-Clean™ technology. Super fine chopping and powerful
straw spreading with Opti-Spread™ system. POWER & EFFICIENCY
Super-efficient ECOBlue™ HI-eSCR engines combine responsive

New Holland prefers

CAPACITY
performance and low fuel consumption in all working situations.
Up to 12,500 litres grain tanks for unloading less
and spending more time concentrating on harvesting.

SUPER CONVENTIONAL COMBINE. SUPER VERSATILE PERFORMANCE.

NEW HOLLAND TOP SERVICE 00800 64 111 111 24/7 SUPPORT AND INFORMATION.
The call is free from a land line. Check in advance with your Mobile Operator if you will be charged.

www.newholland.com

Dealer Logo
Dealer address - Telephone number - etc.
MORE POWER Up to 315 HP from a light structure engine

MORE COMFORT Enhanced working environment

MORE EFFICIENCY Optimised performance and fuel consumption

MORE VERSATILITY Draft work, tillage, baling, transport: it can do it all

NEW HOLLAND TOP SERVICE 00800 64 111 111 24/7 SUPPORT AND INFORMATION.
The call is free from a land line. Check in advance with your Mobile Operator if you will be charged.

www.newholland.com/uk Join us on Facebook!

Space for dealership personalisation

can be found in a variable-height strip
Dealer Logo
Dealer address - Telephone number - etc.
at the bottom of the page.
Dealer Identity
1.27

Product Brochure.

To order the product brochures please refer

to your Sales Area Manager and to local Brand Comms.
T8 RANGE New Holland Top Service:
T8.32O I T8.35O I T8.38O I T8.41O I T8.435 Customer Support and Customer Information

Top Availability Top Speed Top Priority Top Satisfaction

If you need information, or have Express parts delivery: when you Fast-track solution during the We drive and track the solution
an out of hours question, ring our need it, where you need it! season: because your harvest you need, keeping you informed:
toll-free number*. All day, every can’t wait! until you are 100% satisfied!
day, we are just a call away.

For more details, ask your New Holland dealer!

* Calls to the Top Service team are free from landlines in the United Kingdom and Republic of
Ireland. UK-based mobile calls are also free, but Republic of Ireland mobile users should call
01 2421881 and this will be charged at your standard network rate.

lubricants
AT YOUR OWN DEALER

New Holland prefers

www.newholland.com/uk - www.newholland.com/ie

The data indicated in this folder are approximate. The models described here can be subjected to modifications without any notice by the manufacturer. The drawings
and photos may refer to equipment that is either optional or intended for other countries. Please apply to our Sales Network for any further information. Published
by New Holland Brand Communications. Bts Adv. - Printed in Italy - 11/15 - TP01 - (Turin) - 150030/INB

02 THE RANGE 03

T8: putting you in control.

New Holland T8 series tractors are offered with five different power outputs that span rated
nominal outputs of 250 to 380hp(CV). With EPM Engine Power Management, these figures climb to
span 320 to 435hp(CV). But New Holland offers far more than just a choice of output:

Wheels or SmartTrax™?
The top three T8 models are offered with the choice of conventional wheel equipment or the
SmartTrax™ purpose developed tracks. SmartTrax is offered with a choice of track spacings and
track widths to suit general and specific applications.

Ultra Command™ full-powershift

Proven, rugged, easy to use and efficient, UltraCommand is offered with a choice of 18x4, 19x4 or
23x6 forward and reverse ratios with a choice of 40, 40Eco or 50kph transport speeds. Space for dealership stamp
Auto Command™
New Holland Auto Command™ is a continuously variable CVT transmission. It allows stepless
speed selection from 0.03 to 40 or 50kph. AutoCommand has an operator friendly interface, with
reduced familiarisation time for new operators.

T8 SmartTrax™ T8

Models Rated Wheelbase Weight Models Rated Wheelbase Weight

hp mm kg hp mm kg
T8.380 311 3550 16,500 T8.320 250 3450 11,235
T8.410 340 3550 16,500 T8.350 280 3450 11,360
T8.435 380 3550 16,500 T8.380 311 3450 11,360
T8.410 340 3450 11,440
T8.435 380 3550 13,039

The right model for your business

Selecting the right T8 tractor for your business is made easier thanks to New Holland offering
a choice of power output, transmission type and both wheels and versatile half-track SmartTrax
options. Your New Holland dealer can help you choose options to include front linkage and PTO
packages, cab and front axle suspension, a choice of work lights, in-cab refinements and, of
course, fully integrated PLM guidance packages.
With New Holland, choice comes as standard.