A Successful logo must be

Versatile Timeless Memorable Appropriate Simple

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Logo Concept 001

Typeface: #1 FF Signa Bold 48pt

36pt

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Explanation
The combination of the water droplet and the tree are combined into a single solid vector mark. The mark reveals a tree using negative space. The simple iconography conjures images of nature and weather. A singled-edged mark gives alot of freedom in scaling and remains quite sharp at sizes to 12pt on screen. The mark is unique and could stand alone with good recognition. As a logo element the mark reads at a range of scales and in monochrome.

24pt

12pt

9pt

Potential concerns or scope for iteration

In its current form the mark when used alone could be mistaken for other objects: pincers, tongs, wishbone, claws, talons. The tree symbol is an evergreen and thus not seasonal. An alpine theme could be suggesting a different product/service.

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Logo Concept 002

48pt

Typeface: #4 Exljibris Museo 700

36pt

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Explanation
The combination of the water droplet and the tree are combined into a single solid vector mark. The mark reveals a tree using negative space. The simple iconography conjures images of nature and weather. A singled-edged mark gives alot of freedom in scaling and remains quite sharp at sizes to 12pt on screen. The mark is unique and could stand alone with good recognition. As a logo element the mark reads at a range of scales and in monochrome.

24pt

12pt

9pt

Potential concerns or scope for iteration

In its current form the mark when used alone could be mistaken for other objects: pincers, tongs, wishbone, claws, talons. The tree symbol is an evergreen and thus not seasonal. An alpine theme could be suggesting a different product/service.