PREFACE

Experience is the best teacher This saying has played a guiding role in preparation of financial report as a past of a curriculum of the B.B.A. programme of the Gujarat University. This report allows student for practical knowledge of real marketing environment. This practical training in the B.B.A. programme develops the feeling of awareness. If the management students about the difficulties and challenges of the business world... Only Theory knowledge does not in part complete education. It must be a company with practical experience to add meaning to education. To full fillment this objective industrial visit & project report have become an integral part of B.B.A. Programme. Thus to have a practical outlook of the managerial & marketing aspects of management in real business. We were taking to & I have pride my level best to present a marketing report of the Hindustan Coca Cola Beverages Private Limited.

Coca Cola India

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ACKNOWLEGEMENT
The successful completion of this report would not have been possible without the co operation & support of my professors, friends & my institute. I forward my thanks to Prof. Rupal Shah for imparting valuable guidance & co operation during the making of the report & in other queries. I am also thankful to Mrs. Maria Fernandez of Hindustan Coca Cola Beverages Private Limited, who informed us about every detail of the organization. This information proved to be very helpful. I am also thankful to Gujarat University for introducing marketing report as a significant aspect of the B.B.A. programme without which I would have had no practical exposure of real marketing environment.

Name: Chokshi Jaimin K. Class: S. Y. B. B. A. Division: A Roll No: 13

Coca Cola India

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CONTENTS
Particulars A. MACRO ASPECTS 1. Introduction of Soft Drinks 2. History of Soft Drinks 3. Raw Materials used in Soft Drinks 4. Distribution 5. Consumption 6. Growth & Size of Market 7. Market Share B. MICRO ASPECTS 1. Basic Information a. Company Profile b. History of the Company c. Name of the Directors d. Mission e. Quality Policy f. SWOT Analysis 2. Organizational Aspects a. Organizational Structure b. Departments of Organization 3. Production Aspects a. Products b. Plant Layout c. Technology d. Production Process e. Pollution Policy 4. Personnel Aspects a. Broad Overview & Pyramidal Break up b. Recruitment c. Selection Process d. Training & Development e. Compensation Page No. 1 2 5 7 8 9 10

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5. Marketing Aspects a. Introduction b. Competition & Market Share c. Price Strategy d. Distribution Channel & Network e. Advertising f. Pricing Philosophy 6. Amazing Facts of the company 7. Bibliography 8. Conclusion

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