QUESTIONNAIRE Dear Respondent, I am a student of MBA (Hons.) Marketing and Retail of GNDU, Amritsar.

I am working on the project Effect of food retailing in small town. This questionnaire is framed to know consumer buying behavior, their usage aspect and the effect of element of sales promotios on food and food related products.

SECTION- A
Q1. From which place you generally buy the food products. ? Ans. i) Hawkers iii) Kiryana store [ ] [ ] ii) Convenience store [ ]

iv) Others, plz specify .

Q2. What is your preference for food products. ? Ans. i) Prefer packed/ branded items. ii) prefer packed/ without brand. iii)Prefer unpacked/ without brand items. [ [ [ ] ] ]

Q 3. Which of the following merchandise offering you prefer in a food store? Ans. CATEGORY BAKERY BEVERAGES SUB-CATEGORY Patties, pastries, biscuitsEtc. Alcoholics Non alcoholics( juice, cold-drinks) PROCESSED FOOD Milk and milk products Fruits and vegetables Meat and poultry Fisheries Grain processing Fast food/ready to eat Water and soft drinks Ready to eat products Others , like confectionery, chocolates and cocoa products. TICK RIGHT ONE

PACKAGE FOOD HEALTH FOOD AND SUPPLEMENTS GROCERY

Canned food, magi Tablets and powder Wheat, pulses, rice etc.

Q4.Have you ever experienced sales promotions in store. ? Ans. i) yes [ ] ii) No [ ]

Q5. Do you like the sales promotions plans ? Ans. i) Yes [ ] ii) No [ ]

Q6. Tick ,the sales promotions plans which you prefer most ? Ans.
Most Preferred preferred Neutral Less Preferred Least Preferred

i) Buy more and save ii) Two or more packs attached iii) Home delivery service iv) Buy one get one free v) Provide a chance to win large prizes vi) Price off vii) Bulk purchase price offers (BPP) viii) Welcome drinks

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Q7. What is the frequency of buying the food items ? Ans CATEGORY BAKERY BEVERAGES PACKAGE FOOD PROCESSED FOOD BD* BATD* BAW* BATW* BAM*

BD- buying daily, BATD- buying after two days, BAW- buying after week, BATW- buying after two

week, BAM- buying after month.

SECTION-B

Q8.Demographic Profile-:
Gender i.Male Marital status i.Single Age i. iii. Below 20 yrs 36-45 yrs [ ] [ ] ii. iv. 21-35 yrs Above 45 yrs [ ] [ ] [ ] ii. Married [ ] [ ] ii. Female [ ]

Education i. Under Graduate [ ] ii. Graduate iii. Post Graduate [ ] iv. Doctrate Any other,please specify. Q9.Which is the stage of your family in family life cycle ? Ans. i) Unmarried/single iii) Parents with young child [ ] [ ] ii) iv) vi) Married couple with no child Parents with working child [ ] [ ] [ ] [ ]

v) Retired/independent children [ ]

Anyother

Q10. Whether your wife/or mother is working ? Ans. i) Yes [ ] ii) No [ ]

Q11.Kindly specify your annual family income. ? Ans. i) iii) Uptp 2 lakh 4lakh-6lakh Rs [ ] [ ] ii) iv) 2 lakh-4lakh Rs above 6 lakh Rs [ ] [ ]

vi) Please, specify others. Q12. What is your occupation status ? Ans. i) Business [ ] ii) Self employeed [ ] iii) Farmer [ ]

iv) Govt job

[ ]

v) Student

[ ]

vi)

Professional

[ ]

vi) Please specify other..

QUESTIONNAIRE Dear Respondent, I am a student of MBA (Hons.)in marketing and retail of GNDU, Amritsar. I am working on the project Effect of food retailing in small town. This questionnaire is framed to know consumer buying behavior, their usage aspect and the effect of element of sales promotios on food and food related products.

SECTION- A:- CONSUMER BUYING BEHAVIOUR Q1. What is your employee status ? Ans. i. ii. V. vi. Company employee [ ] ii. Business owner Student [ ] iv. Professional Govt. employee [ ] Others specify................................................................. [ [ ] ]

Q2. What is your family income ? Ans. i) iii) v) 0 10,000 Rs 20,000 30,000 Rs More than 40,000 Rs [ [ [ ] ] ] ii) iv) 10,000 20,000 Rs 30,000 40,000 Rs [ ]

[ ]

Q3. What is your family size and composition ? Ans. Number Of Person ----------------------------------------------------------------------------------------------Age Group 0 -10 10-20 20 30 30 40 40 50 More than 50

Q4. What is the stage of your family in family life cycle ? Ans. i) Parents with young child iii) Parents with no child [ ] [ ] ii) Parents with working child iv) Mostly old people [ [ ] ]

Q5. What is your attitude toward food and food related items ? Ans. i) ii) Prefer packed/ branded items Prefer unpacked/ without brand items [ [ ] ]

Q6 . What is the usage rate of food and food related items ? Ans. CATEGORY CWD CWTD CWW CWTW CMM

BAKERY BEVERAGES PACKAGE FOOD PROCESSED FOOD CWD- Consume within day,CWTD-Consume within two days,CWW-Consume within Week,CWTW-Consume within Two Week,CMM-Consume More than month. SECTION B: - USAGE ASPECTS

Q7. From which place you buy the food and food related products ? Ans. i) iii) Q8. Ans CATEGORY BAKERY BEVERAGES PACKAGE FOOD PROCESSED FOOD BD- buying daily, BATD- buying after two days, BAW- buying after week, BATWbuying after two week, BAM- buying after month. Q9. Do you like the sales promotions plans ? Ans. i) Yes [ ] ii) No [ ] BD BATD BAW BATW BAM Hawkers Kiryana store [ ] [ ] ii) Convenince store [ ]

iv) Others plz specify ..

What is the frequency of buying the food and food related items ?

Q10. Tick ,the sales promotions plans which you like most ? Ans.

A. PREMIUM PACKAGE
i) Reserved parking

[ ] [ ]

ii) welcome drinks iv) cash refund

[ ] [ ]

iii) lucky draw or scratch card

v) free gifts in addition to main purchase [ ] B. Membership card i) frequent flyer iii) rewarding points C.Discount package i) price off iii) buy more and save D. LIFE STYLE PACKAGE i) baby siting and crenches E. INCENTIVE i) gifts like key rings and diaries F. CONTEST i) competitions iii) games v) sweepstakes G. SELF SERVICE i) electronic cash cards( ECC) [ ] ii) shopping advantage card(SAC) ] [ ] [ ] [ ] [ ] ii) provide a chance to win large prizes iv) providing a dinner with celebrity [ ] [ ] ii) self liquidating premium [ ] [ ] ii) home delivery service [ ] [ ] [ ] ii) buy one get one free iv) two or more packs attached [ ] [ ] [ ] ii) frequent guest iv) frequency program [ ] [ ]

[ ]

iii) bulk purchase price offers (BPP) [

Q11. If store provide above sales promotions but with higher price of product, what will b your response. ? Ans. i) You will buy
iii)

] ii) you will not buy [ ]

[ ]

You will or will not buy

Q12. What should be the location of food store.?

Ans. i) center of town iii) near bus stand

[ ] ii) outskirts [ ] iv) near railway station

[ ] [ ]

Q 13 What should be the merchandise offering on food store. ? Ans. CATEGORY BAKERY BEVERAGES PROCESSED FOOD Milk and milk products Fruits and vegetables Meat and poultry Fisheries Plantation Grain processing Fast food Soya based products Water and soft drinks Ready to eat products Others consumers products group like confectionery, chocolates and cocoa products. PACKAGE HEALTH FOOD AND HEALTH FOOD SUPPLEMENTS SUB-CATEGORY TICK RIGHT ONE

Demographic Profile

LOCATION: ....................................

MOBILE NO: ......................................

Gender i.Male [ ] ii. Female [ ]

Marital status i.Single [ ] ii. Married [ ]

Age i. iii. Below 20 yrs 36-45 yrs [ ] [ ] ii. iv. 21-35 yrs Above 45 yrs [ [ ] ]

Education i. iii. Under Graduate Post Graduate [ [ ] ] ii. iv. Graduate Professional [ ] [ ]