A STUDY ON MARKET RESPONSE TOWARDS MTR FOOD PRODUCTS

IN KARUR DISTRICT
Questionnaire

1.Name:

2. Gender:

a) Male [ ] b) Female [ ]

3. Age:

a) Below 20years [] b) 21-30years [ ]

c)31-40 years [ ] d) Above 40 years [ ]

4. Marital status:

a) Married [ ] b) Unmarried [ ]

5. Educational qualification:

a) School level [ ] b) College level [ ] c) Professional [ ]

6. Occupational status

a) Self employee [ ] b) Private [ ]

c) Government [ ] d) Business man [ ]

7. Monthly income:

a) Below Rs.10000 [ ] b)Rs.10001-Rs.20000 [ ]

c) Rs.20001-Rs.30000 [ ] d) Above Rs.30000 [ ]

8. No. of family members:

a) Up to 3 members [ ] b) 4 to 5 members [ ]

c) 6 to 7 members [ ] d) Above 7 members [ ]

9. Family status:

a) Nuclear [ ] b) Joint family [ ]

10. Do you use the products because they are most available.
 a) Yes [ ] b) No [ ]

11. Which Aachi food product do you use mostly?

a) Dessert [ ] b) Masala [ ]

c) Breakfast [ ] d) Ready-to-eat [ ]

12. Which factor influence your choice to buy the products?

a)Price [ ] b) Brand [ ]

c) Taste & preference [ ] d)Quality [ ]

13. How frequently you purchase the Aachi food products

a) Weekly [ ] b) Monthly [ ]

c) Yearly [ ] d) Once in six month [ ]

14. Where do you usually purchased the Aachi food products

a) Department store [ ] b) Super market [ ]

c) Retail shop [ ] d) Wholesale shop [ ]

15. How long have you used this Aachi food products

a) Six months [ ] b) One – two years [ ]

c) Two- three [ ] d) Above three years [ ]

16. Did you compare Aachi products with other products.

a) Yes [ ] b) No [ ]

If yes please mention the product.

17. How satisfied are you with this products

a) Highly satisfied [ ] b) Satisfied [ ]

c) Dissatisfied [ ] d) Highly dissatisfied [ ]

18. How easy is to use Aachi food product

 a) Easy [ ] b) Some what easy [ ]

c) Difficult [ ] d) Some what difficult [ ]

19. Do you preference quantity level

a) Yes [ ] b) No [ ]

20. which type of masala powder product you preferred?

a) Chicken [ ] b) Mutton [ ]

c) Pepper [ ] d) Chili [ ]
21.Compare the price with other brand product price.
Ranks
1st 2nd 3rd 4th 5th
Highly satisfied () () () () ()
Satisfied () () () () ()
Dissatisfied () () () () ()
Highly dissatisfied () () () () ()
22. Distribution channel of Aachi food masala product.
Ranks
1st 2nd 3rd 4th 5th
Highly satisfied () () () () ()
Satisfied () () () () ()
Dissatisfied () () () () ()
Highly dissatisfied () () () () ()
23. Who is influencer to buy the Aachi masala products?
a) Family [ ] b) Friends [ ]
c) Advertisement [ ] d) Others [ ]
24. Would you suggest your product to other?
a) Yes [ ] b) No [ ]
25. Give suggestion to improve your product:
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