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Dear Sir/Ma’am,
I am a student of MBA 4th semester of North-Eastern Regional Institute of Management (NERIM), Guwahati
(affiliated to Dibrugarh University and approved by AICTE, New Delhi). As a part of our course curriculum, I
am doing a project entitled, “Consumer’s perception and market potential of Amul dairy whitener in
Guwahati”. I would be grateful to you if you kindly spare some of your valuable time to fill up the
questionnaire. This would be of immense help for me in carrying out my study.
At the same time I assure you that all relevant information provided by you will be kept strictly confidential
and it will be used for academic purpose only.
With regards,
Siddhartha Neog
MBA 4th Semester
NERIM, Guwahati
Part A:
3) Age: (a) Under 20 yrs [ ] (b) 20-25 yrs [ ] (c) 26-30 yrs [ ]
4) Occupational status: (a) Service [ ] (b) Business [ ] (c) Student [ ] (d) Other [
]
Part B:
(a) Broadcasting media [ ] (b) Print media [ ] (c) Retailer [ ] (d) Word of mouth [ ]
(a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]
4) Which of the following factors you consider while purchasing dairy whitener?
1
5) Do you agree that Amul dairy whitener is costly compared with other brands?
(a) Strongly disagree ☐ (b) Dis-Agree ☐ (c) Neither agree nor disagree ☐
(d) Agree ☐ (e) Strongly agree ☐
(a) Excellent ☐ (b) Better ☐ (c) Good ☐ (d) Fair ☐ (e) Poor ☐
7) How much are you satisfied with the taste of Amul dairy whitener?
(a) Highly satisfied [ ] (b) Satisfied [ ] (c) Neither satisfied nor dissatisfied [ ]
(d) Dissatisfied [ ] (e) Highly dissatisfied [ ]
8) Do you feel that Amul dairy whitener enhances the richness of Tea/Coffee?
(a) Yes [ ] (b) No [ ]
9) Which size of Amul dairy whitener you prefer?
(a) 250gm [ ] (b) 500gm [ ] (c) 1kg [ ]
10) Rate the following in respect of Amul dairy whitener:
Particulars Very poor Fair Good Better Excellent
Quality ☐ ☐ ☐ ☐ ☐
Price ☐ ☐ ☐ ☐ ☐
Availability ☐ ☐ ☐ ☐ ☐
Taste ☐ ☐ ☐ ☐ ☐
Packaging ☐ ☐ ☐ ☐ ☐
11) How do you differentiate Amul dairy whitener from other brands? (Tick any one)
(a) Quality [ ] (b) Taste [ ] (c) Price [ ] (d) Availability [ ] (e) Packaging [ ]
12) Which brand comes to your mind when you think of dairy whitener?
(a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]
13) How important are the following factors important in your decision making for purchasing dairy
whitener?
Factors Very important Fairly Important Less important Not at all
important
2
Quality ☐ ☐ ☐ ☐
Price ☐ ☐ ☐ ☐
Taste ☐ ☐ ☐ ☐
Availability ☐ ☐ ☐ ☐
Offers and ☐ ☐ ☐ ☐
schemes
Date:
Place:
(THANK YOU)