zico Rodrigues Reem Shaikh.

zicorodriguez@gmail.com

Vodafone Brand Audit Questionnaire:-

1.What are the different Sim cards you aware of?

a. b. c. Aircel Vodafone Idea d. e. f. g. BSNL Docomo Airtel Other_________

2.Please rank these brands in order of your preference

Aircel Vodafone Idea BSNL Docomo Airtel

3.Which Sim you using now ? A)Vodafone D)Aircel B)Idea E)Airtel C)BSNL F)Others____________

4.what kind of customer you are ? a)Prepaid b)Postpaid

5. How do u recharge your cell ? A)scratching a card c)Calling customer care

b)Recharging online

d)going to their office

6.Do you like their customer care services ? a)Yes b)No

7.If you are unhappy with your brand than what you will do ? a)Change your sim b)tell customer care c)will do number portability d)Tell others not to take that sim

8.If you are willing to buy a Sim Card then which brand will you prefer to buy? a. b. c. d. Aircel Vodafone Idea d.BSNL a. Docomo b. Airtel c. Other_________

9.Try filling up the missing letters below for these brand names. a. Id_ a d. _o_af_n_ b. B_N_ e. A_rc_l c. A_rt_l f. D_CO_o

10.Try to associate the logos with its owner

11. Identify the brand based on their positioning statements:-

Brand

Positioning statements Where ever you go,our network follows Express Yourself Idea for Life Connecting India Its time to move on

12.Which brand or brands do these following words (adjectives) truly describe? Tick the appropriate brand. You can tick multiple. Adjectives Down-to-earth Cheerful Daring Imaginative Up-to-date Reliable Intelligent Vodafone Idea Aircel Airtel BSNL

Successful

13.How will you rate Vodafone as a network provider based on the following attributes?

Attributes Quality of Technology Value for Money Features Style

Very Good (1)

Good (2)

Average (3)

Bad (4)

Very Bad (5)

14.For which brand or brands, are the following statement true? You can put any number of ticks you want.
Statements Always maintains a high level of quality Worth its price I prefer this brand I recommend this to others It has something that other brands do not have It gives me a feeling of pride and confidence I am a loyal user of this brand I trust this brand very much I intend to go on using this brand in future Vodafone Airtel Aircel BSNL Idea

15.What recommendations do you like to give to the Vodafone ?