QUESTIONAIRE

Dear Respondent, I am a student of RAMAIAH INSTITUTE OF MANAGEMENT SCIENCES, BANGALORE doing a research on impact of the advertisements of Airtel for which I have to administer a questionnaire, given below. In this regard your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. PART 1
1. Name: -Phone number: 2. Age: 3. Gender: 4. Nature of job: (Please tick) Private company Public company Business Student

5. CELLULAR SERVICE USED: .

If AIRTEL then proceed further

PART 2

1. How did you know about AIRTEL cellular service? Friends Advertisements Other Sources

2. Which feature of AIRTEL forced you to use AIRTEL ?

Advertisements

Connectivity

Schemes

Goodwill

3. Any other connections did you possess previously other than AIRTEL? (a)YES (b)NO If yes, then which one? Please tick your choice from the following. VODAFONE RELIANCE AIRCEL IDEA TATA DOCOMO UNINOR

4. Which feature of AIRTEL is better than your previous cellular service? Advertisements Connectivity Schemes

5. How many AIRTEL users are there in your phone book? Less than 30% 30% - 70% More than 70%

6. Which type of advertisement do you like in AIRTEL? Audio Visual Print Audio

7. Which celebrity do you like very much in AIRTEL? Sachin Shahrukh Kareena A. R. Rehman

8. Do celebrity endorsements make some difference? Yes No Cant say

9. Which one of the following ads are basically liked by you? Airtel Vodafone Reliance Tata Docomo Idea Aircel

10

Which type of ads you like most? TV commercials Print ads Internet Radio Bill boards

11. How would you categorize Airtel ads in general? Emotional Boring Funny Informative Creative

12. What message you get from Airtel ads? Trying to create brand awareness Cheaper than competitors High quality at less
Alerts

13. The claims made in Airtel ads are believable. Rate this as given below: Very agree Agree Neutral Disagree Strong disagree

14. You chose a service provider based upon: Advertisements Family and friends Any particular service/scheme Connectivity and clarity Word of mouth (WOM)

15. Do you talk to someone else about Airtel Ads? Always Sometimes Never

16. What is your overall perception of Airtel advertising?