This questionnaire is designed to study customer’s preference towards TATA DOCOMO.

This
study is towards a research to analyze the preference of customer about TATA DOCOMO
brand and to come up with recommendations to improve sales in Coimbatore market

Your response is more valuable towards this research study. Thank you for spending your
time and co-ordination in filling up this questionnaire.

1. Sex
2. Do u have a mobile connection?
Yes No
3. Which network are you currently using?
Airtel Aircel Vodafone Bsnl Others
4. Will you switch network connection in the fore coming months?
Yes No
5. Have you heard about TATA DOCOMO?
Yes No
6. How do you come to know about TATA DOCOMO?
Ad Campaign Word Of Mouth
7. In which media advertisement you have seen TATA DOCOMO?
TV Print Ad Hoardings
8. If you have seen the media advertisement in TV, rate your attractiveness towards it
First Class Good Fair Poor Very Poor
9. If you have seen the media advertisement in Hoardings, rate your attractiveness towards it
First Class Good Fair Poor Very Poor
10. If you have seen the media advertisement in Print media, rate your attractiveness towards it
First Class Good Fair Poor Very Poor
11. When you think of TATA DOCOMO, which print media comes to your mind?

12. Are you able to recall the DOCOMO jingle (tune)?

Yes No
13. What aspect of TATA DOCOMO scheme attracts you?
Per Second Billing
14. Will you buy TATA DOCOMO?
Yes No