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Proctor and Gamble Case Study

Proctor and Gamble Case Study

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Published by Mahendra Chauhan

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Published by: Mahendra Chauhan on Mar 03, 2012
Copyright:Attribution Non-commercial

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03/03/2012

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PROCTER & GAMBLE
Procter & Gamble creates a collaborative community
Teamcenter lifecycle collaboration technology offers a quick,cost-effective way to extend the reach of productknowledge to the consumer product giant’s entire enterprise and huge supplier base
 www.siemens.com/plm
Teamcenter 
To optimize the effectiveness of distributed product development teams,Procter & Gambleneeded a collaborative strategy that included everyone.
Ageographically dispersed giant
Procter & Gamble (P&G) is one of the world’s leadingmanufacturersof consumer packaged goods.The companymarkets nearly 300 brands to approximately five billionconsumers in more than 160 countries.To address theneeds of its worldwide customer base,P&G employs awidely distributed product development strategy.P&Gemployees at the Cincinnati headquarters collaborate withother P&G personnel and suppliers located all over theworld.Their goal:cost effectively create innovative productsto improvethe lives of consumers globallyand introducethem to the market ahead of the competition.Key to making a distributed development strategy successful is a collaboration environment thatincludes all players.This was difficult to achieve in the past.Although the standard corporatedesktop environment included some collaborative tools,it did not support easy sharing of 3Dvisual product data.Yet this type of data – product and package models,label artwork,equipment,analysis and layout diagrams,process schematics and so on – are vital elements of P&G’s designprocess.Although P&G had implementedways to facilitate the sharing of this information amongthose who created it,the company also needed a broader solution,one that would bring visualproduct data to everydesktop.
Asolution for visual collaboration
P&G found the solution in Teamcenter’s lifecycle collaboration environment.This MicrosoftSharePoint-based technology leveraged P&G’s existing Microsoft-based IT infrastructure,making it possible to deploythe solution easilyand cost effectively.Teamcenter provided P&G withcapabilitiesspecifically tailored to product-related team collaboration,includingrobust visualizationcapabilities for visual collaboration in a CAD-neutral format.It also brought P&G a rich set of real-time collaboration services,including calendars,schedules,workflow,virtual meeting sites,instant messaging and virtual conferencing.
Issues:
Support innovation amonggeographically disperseddevelopment teamsSpeed time-to-market andreduce costsProvide virtual 3D designreviews
Approach:
Incorporate Teamcenter
®
digital lifecycle managementtechnologyinto desktopsoftwareenvironmentUse Teamcenter for visualproduct collaboration amongemployees and suppliers
Results:
Access to product informationavailable from the desktopEnhanced collaboration drivinginnovationFaster product packaging,process and plant designshrinking time-to-marketand costs
SiemensPLM Software

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