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Friday, March 16, 2012 [Culture Issue]

Friday, March 16, 2012 [Culture Issue]

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March 16, 2012
 
 Solution to puzzle on page 10
 Custom Clothing &Promotional Products
 Room 267, UCC purpledoor@uwo.ca  www.usc.uwo.ca/purpledoor
 
2 •
 
the
gazette
• Friday, March 16, 2012
Crossword By Eugene sheffe
The Cryptoquip is a substitution cipher in which one letter stands or another. I you thinkthat X equals O, it will equal O throughout the puzzle. Single letters, short words and wordsusing an apostrophe give you clues to locating vowels. Solution is by trial and error.© 2002 by Kings Features Syndicate, Inc.
 Room 267, U.C.C.
 ORDER
 
ORDER
 YOUR
 
FLOOR
 
WEAR
 TODAY!
 
TODAY!
3
Richmond and Towerattract the oh-so-elusivestudent audience tothe theatre
4
Stephanie Buchy turnsher passion for paperinto profit
A PAPER BUFFETTHEATRE WOES
5
Tips and tricks tomaximize your studentliving space
DECOR FOR ALL
6
STUDENT ART
You submitted it,we published it
8
OMEGA WHAT?
Fatty acids mayimprove brain function
9
SWEAT IT OUT
One of our editorstries hot yoga for thefirst time
11
FOR THE FOODIES
Your food needs,all on one page
12
A HANDSOME BAND
Local group receivespraise for latest album
Cover by Nyssa KuwaharaThanks to our cover modelsSean Addison, Rafael Avila,Bryn McDonnell and Kristen Turner
the
gazette
Volume 105, Issue 86www.westerngazette.ca
Contact:www.westerngaette.caUniversity Community CentreRm. 263The University of Western OntarioLondon, ON, CANADAN6A 3K7Editorial Ofces: (519) 661-3580Advertising Dept.: (519) 661-3579
Jesse Tahirali
Editor-In-Chie 
Maddie Leznoff 
Deputy Editor
Amber Garratt
Managing Editor
The Gazette is owned and published by theUniversity Students’ Council.Editorials are decided by a majority o the edito-rial board and are written by a member o theeditorial board but are not necessarily the ex-pressed opinion o each editorial board member.All other opinions are strictly those o the authorand do not necessarily refect the opinions o theUSC, The Gazette, its editors or sta.To submit a letter, go to westerngazette.ca andclick on “Contact.”All articles, letters, photographs, graphics, illus-trations and cartoons published in The Gazette,both in the newspaper and online versions, arethe property o The Gazette. By submitting anysuch material to The Gazette or publication, yougrant to The Gazette a non-exclusive, world-wide,royalty-ree, irrevocable license to publish suchmaterial in perpetuity in any media, includingbut not limited to, The Gazette‘s hard copy andonline archives.
News
Alex CarmonaGloria DickieCheryl StoneAaron ZaltzmanJulian Uzielli
Arts & Life
Nicole GibilliniBrent HolmesJesica HurstCheryl Madliger
Sports
Jason Sinuko Ryan Stern
MultimediaDirector
Kaleigh Rogers
Opinions
Kaitlyn McGrath
Photography
Nyssa KuwaharaGenevieve MoreauCorey Stanord
Graphics
Naira Ahmed
Illustraions
Cam ParkesRyan Hurlbut
Web Editor
Sophia Lemon
Video Editor
Brad Freeman
Gazette Composing &Gazette Advertising
Ian Greaves,ManagerMaja Anjoli-BilicStephanie WilliamsDiana Watson
 
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the
gazette
• Friday, March 16, 2012
 
• 3
“Theatre really does have the po-tential to be kick-ass, to be just asgood as any other entertainment[students] want to go see—it’s justthey don’t know it,” Markus Liik,ounding partner o Richmondand Tower Productions, sayswhen asked about the potentialor students to become theatre-goers.He explains many studentsthink o theatre as something thatis “not their thing.” He notes manyhad seen a show that simply didnot appeal to them, or showsthat were more narcissistic thanentertaining.“There needs to be a ocus onmaking it entertaining and mak-ing it relevant,” Liik says.He says when the companydecides on a production, theylook or shows with a great hookto attract students. For example,the company’s most recent show,
Oleanna
, eatured a proessor-student relationship.“For the all one that we do, themore well-known the play is, themore audience we can pull in,” JoDevereux, an English proessorat Western, explains. Devereuxdirects an annual show put on bythe English department wherestudents can get involved orcredit. She says it was up to thestudents in the course to promotethe show. She also explains sev-eral proessors would include theplay in their syllabi, which encour-aged students to go see it.According to Liik, when Rich-mond and Tower chooses shows,they look at how to market themas well—including having a slicksocial media campaign. Theircampaigns eature trailers and en-courage their crews to eature theshows on their Facebook proiles.“What you really need to do ishave a network on campus,” heexplains, noting no other compa-nies in London have that advan-tage. “We reach out to an audi-ence who wouldn’t go see it.”Liik also says many people areeager to help out. “Lots o people just enjoy getting involved andbeing part o the process.”Devereux explains she neverhas problems attracting crew-members or actors or the shows.“For auditions, we usually getlots,” she says, noting crew volun-teers come rom all over.Liik explains part o the reasonRichmond and Tower was startedwas simply because they oundlocal theatre wasn’t appealing totheir network on campus. “Whatwe ind is, by and large, it takesthe right show. But i you’re doingtheatre through the university,you’re kind o constrained,” heexplains. “We ound we could dowhatever the hell we wanted.”
—Cheryl Stone
The curain rises on suden heare
With the irst London Domes-tic Arrivals Film Festival beingheld this year, students return tothe editing room to prepare orWestern’s student ilm estivals—including the Ivey Film Festival.“This is the ourth year [it hasbeen run]—this has been ourlagship event every year,” saysMatt Boswick, president o theentertainment business club atthe Richard Ivey School o Busi-ness. “The goal o the club is topromote the entertainment indus-try and give [students] the op-portunity to get involved in thatindustry, because there are notas many opportunities to get intothe entertainment industry.”Boswick, who was head omarketing or the previous IveyFilm Festival, observes an in-creased involvement within thestudent body as well as with com-panies. The estival has expandedto include more judges to relectthe increasing participation andrecognition.“It’s a little bit dierent than[the other ilm estivals in London]because it’s completely ree oranyone to come,” Boswick says.“Because o the sponsorship romthese companies, we are able topromote it or students who cancome and see all these ilms orree. It gives students the oppor-tunities to network with peoplerom these companies who cometo judge.”Among the judges is DarinBristow, a producer or Corus En-tertainment in Toronto. Bristowwas impressed with the quality othe ilms screened at the estivaland has been a judge at the esti-val since the irst Ivey Film Festi-val our years ago.“[The estival has] grown interms o entries—the quality wasthere since the very beginning.When I was asked to come be a judge [the irst time], I was blownaway with the quality o the ilms,”Bristow says.“Ivey Film Festivals are simi-larly antastic opportunities orstudents to show o their ilm-making prowess and get someexposure,” says Josh Litman, astudent ilmmaker who submit-ted two ilms to the estival lastyear and won Best Comedy or hiscomedy ilm
Death by Hot Wings
.This year, Litman is submittingtwo o his own ilms, as well asparticipating in three others.“Taking into account the sheernumber o ilms the Ivey Festivalhas to deal with, and the act thatit’s completely ree to submit andattend, it’s a antastic opportu-nity,” Litman concludes.
The Ivey Film Festival will be screening films on March 21 in room 1R40 o the Ivey Build-ing. Submissions to the estival are due Sunday, March 18 by midnight.
—Brent Holmes
Ivey hoss a esivalo opporuniies
Courtesy of Markus Liik 

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