NOKIAS DESTINY IN INDIA

We are conducting survey regarding DECLINING MARKET SHARE OF NOKIA IN INDIAN MARKETS, So kindly spare some time to fill the below questionnaire. kindly read the questionnaire properly and answer * Required YOUR NAME * AGE *

below 18 18-22 YRS 23- 26 YRS 27-30 YRS 30+ HOME LOCATION *

Punjab &Himachal& Haryana Bihar & UP& MP Assam ,Meghalaya, Mizoram ,nagaland Southern India Delhi and Ncr JAMMU AND KASHMIR 4) Which brand of cell phone do you use right now *If you have more than one mobile phone you can tick more than one

NOKIA SAMSUNG MICROMAX LAVA MAXX G FIVE CHINESE PHONES OTHERS

If you use Nokia than please go to part A, if others than proceed with Q.No 5 question
5) Did you ever used the Nokia cell phones in pastIf yes than go to part B, if No than go to part C

YES

NO

PART A
FOR THOSE WHO USE NOKIA CURRENTLY 1) How long are you using the NOKIA

LESS THAN 1 YEARS 1- 2 YEARS 2-4 YEARS 4 OR ABOVE

2) Rate the following motivational variables that encouraged you to purchase and use the NOKIA cell phone, on the scale of 1 to 5
where 1- strongly agree, 2- agree, 3- cant say, 4- disagree, 5- strongly disagree I use the Nokia because I feel that the mobile phones of Nokia are innovative.

1 strongly agree

5 strongly disagree

I use the Nokia because I believe that the cell phones are easy to use (user friendly).

1 strongly agree

5 strongly disagree

I use the Nokia because I believe that the cell phones are value for money.

1 strongly agree

5 strongly disagree

I use the Nokia because my friends and family influence me to buy and use this cell phone

1 strongly agree

5 strongly disagree

I use the Nokia because Nokia provide good after sell service

1 strongly agree

5 strongly disagree

I use the Nokia because the cell phones are Ruf and Tuf (robust).

1 strongly agree

5 strongly disagree

I use the Nokia because Nokia add value to my status.

strongly agree
I use the Nokia because I trust Nokia as a brand.

strongly disagree

1 strongly agree

5 strongly disagree

I use the Nokia because Nokia have long battery life.

1 strongly agree

5 strongly disagree

I use the Nokia because the availability of the Nokia care centres.

1 strongly agree

5 strongly disagree

I use the Nokia because the voice clarity of the Nokia mobile phone is good.

1 strongly agree

5 strongly disagree

I use the Nokia because the software application of the Nokia is updated.

1 strongly agree

5 strongly disagree

I use the Nokia because the cell phone has all safety measure and certification...

1 strongly agree

5 strongly disagree

I use the Nokia because the cell phone have better Re sale value

1 strongly agree

5 strongly disagree

You would like to suggest your friends and family to buy the Nokia handset

yes no

PART -B -------------What are the reason that you have decided to switch over to other brand over Nokia, rate the following variables on the scale of 1 to 5
where 1- strongly agree, 2- agree, 3- cant say, 4- disagree, 5- strongly disagree I switched over to other brand because I was influenced by the advertisement of my new brand.

1 strongly agree

5 strongly disagree

I switched over to other brand because Nokia didnt come with the attractive cell phones.

strongly agree

strongly disagree

I switched over to other brand because I got more applications in lesser price in the other brand.

1 strongly agree

5 strongly disagree

I switched over to other brand because Nokia was not having touch screened phone available in market when we decided to buy the phone.

1 strongly agree

5 strongly disagree

I switched over to other brand because the sound quality was good in the new brand

1 strongly agree

5 strongly disagree

I switched over to other brand because Nokia phone is very expensive.

1 strongly agree

5 strongly disagree

I switched over to other brand because the accessory of the Nokia is very expensive.

1 strongly agree

5 strongly disagree

I switched over to other brand because the new brands were more innovative. (Eg- dual sim cards...)

1 strongly agree

5 strongly disagree

I switched over to other brand because style of the Nokia was very common.

1 strongly agree

5 strongly disagree

I switched over to other brand because celebrity and display of camera was better in new brand.

1 strongly agree

5 strongly disagree

I switched over to other brand because the software of the new brand was better than the Nokia.

1 strongly agree

5 strongly disagree

You would like to suggest your friends and family to switch over to other brand handset over the Nokia handset?

yes no

PART C
What are your expectations from Nokia and your suggestion to the Nokia Company

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