A project report on study of Consumer Preference towards the Sony Vaio laptops in buheira, Sharjah

Questionnaire Respected Sir/Madam, I am conducting a study to know the consumer preference towards the SONY VAIO Laptops at Buheira, Sharjah. I need your help in conducting this study. Kindly provide me your valuable opinion to fill this questioner. Your information will be kept confidential and will be exclusively used for academic purpose.

1. Name:. 2. Age (in years) Below 20 31 - 40 ( ( ) ) ( ) 21 30 41 - 50 ( ( ) )

51 Years & above 3. Gender Male 4. Educational Profile

Female

Up to School level ( Graduates (

) )

Up to H.S Post Graduate

( (

) )

Please rate the following factor interim of their importance that you consider while purchasing any laptop (5 as strongly disagree, 4 as partially disagree, 3 as neutral, 2 as partially agree & 1 as strongly agree). Question 1. I value price as a very important feature to buy a laptop. 2. I value specifications as a very important factor to buy a laptop. 3. I value brand as a very important feature while buying a laptop. 4. I value Service as a very important feature while buying a laptop. 5. I value after sales service as a very important feature while buying a laptop. 8. I value warranty as a very important feature while buying a laptop. 7. I value durability as a very important feature while buying a laptop. 6. I value freebies as a very important feature while buying a laptop. 9. I value availability of spare parts as a very important feature while buying a laptop. 10. I value latest technology as a very important factor while buying a laptop. 5 4 3 2 1