APPENDIX: Questionnaire

Dear Sir/Madam
The questionnaire is designed to seek information on "Factor Influencing Students Brand
Preferences towards Smartphones in Kathmandu " in Partial Fulfillment for the award of
Master in Business Management (MBM).
The overall objective of this questionnaire is to gather first-hand information on the
aforementioned issue. The information gathered will be accessed only by the student researcher
and will be kept strictly confidential and please don't write your name. Your contribution to this
research is very greatly appreciated. Thank you in advance for your cooperation.

Regards,
Ujjwal Koirala
Tribhuvan University,
MBM Nepal Commerce Campus

Name: …………………………… (Optional)

Part 1. Personal information

In which of the following group you belong to? Please put a tick (✔) mark in appropriate
boxes.

1. Gender: Male☐ Female ☐ Others ☐

2. Age Group: Below 20 ☐ 21-30 ☐ 31-40 ☐ 41-500 ☐ Above 51 ☐

3. Education Level: S.L.C ☐ Intermediate ☐ Bachelor ☐ Master ☐ or above ☐

4. Occupations:

Student ☐ Self-Employed ☐

Employed ☐ Unemployed ☐
5. Income (Monthly) range in Nepalese Rupees

Below Rs.20000 ☐ Rs.21000-40000 ☐

Rs.41000-60000 ☐ Rs.61000 and above ☐

Part 2. Please put a tick (✔) mark in order of 1= Strongly Disagree, 2=Disagree, 3 =
Neutral, 4 = Agree and 5 = Strongly Agree. Please read the statement carefully.
Price Influence
S. N Particulars 1 2 3 4 5
1 Price of a smartphone in influencing your
purchasing decision.
2 I chose a smartphone brand primarily
based on its price.
3 Promotional offers and discounts influence
your decision to choose a particular
smartphone brand.
4 I compromise on certain features for a
lower-priced smartphone

Social Influence
S. N Particulars 1 2 3 4 5
1 Peers or social circle influenced your
mobile phone brand preferences.
2 You Changed your mobile phone brand
preference based on social
recommendations.
3 Opinion of friends and family is shaping
your mobile phone brand preferences
4 You consider using a smartphone brand that
is popular among your social circle, even if
it doesn't have all the features, you desire

Brand Image
S. N Particulars 1 2 3 4 5
1 You are familiar with the overall image or
reputation of your current smartphone
brand.
2 Brand image or reputation influence your
decision to stick with a particular
smartphone brand.
3 I recommend a smartphone brand with a
positive image to my friends and family.
4 You switch to a different smartphone brand
if it had a better overall image, even if it
costs a bit more.
Brand Attributes
S. N Particulars 1 2 3 4 5
1 Product attributes (e.g., design, features)
influence your choice of smartphone brand.
2 I consider a less-known brand if it offered
superior features compared to more
popular brands.
3 I explore and try a new smartphone brand
solely based on its unique features.
4 User interface and ease of use influence
your preference for a particular smartphone
brand.