A

PROJECT REPORT ON Title

of Project

In The Partial Fulfillment Of The Degree of Master of Business Administration Submitted To Rashtsant Tukdoji Maharaj,Nagpur University,Nagpur BY Name of the Student MBA 2011-2012

Datta Mehge Institute Engineering, Technology & Research Sawangi (Meghe)

Wardha-442001

CERTIFICATE
This Is To Certify That the Project Titled Advertising And Brand Image Of Consumer Electronics And Its Impact On Sales Of A Brand Done At Videocon Industries Ltd., Pune Is A Bonafide Work Of Mr. Karanje Gajanan Vijay A Student Of Datta Mehge Institute Engineering, Technology & Research , Wardha. The Work Carried By The Student Under My Guidance Was Found Satisfactory & Complete In All Respect.

(Project Guide)

V.H.Tatwawadi (Principal)

DECLARATION
I, the undersigned honestly declare that, this project titled ADVERTISING AND BRAND IMAGE OF CONSUMER ELECTRONICS AND ITS IMPACT ON SALES OF A BRAND is a genuine & bonafide project prepared by me & submitted to Director, Datta Mehge Institute Engineering, Technology & Research , Wardha in partial fulfillment of Master Degree In Business Administration. The project work is original & conclusions drawn herein are based on the data collected by myself. To best of my knowledge, the matter presented in this project has not been submitted for awards of any degree, diploma or membership either to this or any other institute or university.

Place: Wardha. (Name of the Student)

ACKNOWLEDGEMENT
My first thanks to Dr. V.H.Tatwawadi, Principal of Datta Mehge Institute Engineering, Technology & Research , Wardha; and all those people who helped me during the training and completion of this Project Report. The list of such people is indeed exhaustive but a few need special mentioning. I am thankful to Mr. Shantanu Joshi (Branch Head) for giving me an opportunity to work in their esteemed organization. I am grateful to Mr. Praveen Pandey (Project Guide) and Mr. Siddhart Pingley for their valuable advice and guidance during the preparation of this report. I take this opportunity to extend my gratitude for co-operation; professional guidance and useful help tips provided to me by my guide Prof. M. Halale, without whose help the project would not have been completed. Last but not the least, I am thankful to all the dealers, respondents whom I have interfaced during my training period.

(Name of the Student)