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Pargat Singh
www.wizcraftworld.com
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
Applications:
Events:
Connect/Share:
Advertising :
Engagement
Scale & Impact
Leverage offline events Advertise through existing media Incorporate targeted advertising Add your social brand links to www.jam.com & other affiliate website Use face book advertising to promote your applications (s)
Measuring ROI
Reach -Fans -Mentions Engagement -discussions, content, reviews & posts Action -Contest Entries -Web traffic driven -Application users
Measuring success
Measuring Success
When we purchase targeted advertising, our Facebook Insights account will show the most up-to-date information updated every full hour. Here are some of the important metrics we can chart about our ad campaign over the past day, week, or month: Responder Demographics Advertising Performance Click-through rates Social click-through rates
Create exclusive content (Videos, Contests , Wallpapers) On-air promotions for FB presence Radio / etc.
Seed the page, within existing communities, and start posting content
Build Awareness
AM S
LE P
Wall
All activity published here
E L P M A S
Great ideas, Real results, Most awards
M A S
E L P
SA
LE MP
Discussions
We can have conversations around various topics like - Promoting Hockey - Efforts that Mr. Pargat Singh have been making for revival of Hockey in Punjab -Youth falling prey to drugs, etc Fans can participate in these discussions Fans may be allowed to start topics (Higher moderation required)
M A S
E L P
Events
Can be utilized to create events and invite people for such events. Customized board, to discuss the event created
M A S
E L P
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
Be as personal as possible
A. Show a photo, provide a real name, contact information, fill out your bio, share occasional personal messages (Man! Its freezing out here in Delhi)
Connect Locally
Connect Globally
FOLLOW
ENGAGE
Create an official Twitter Feed, which users can follow with their profile Create a personality for the your Twitter channel. Ensure content relevance / tone of voice
Find existing conversation relevant to the audiences Auto follow initial seed base
Programming / Content Website Link Post about Events, if any Reminders about upcoming events Interactions Questions / Queries User opinions about Events & Discussion
Confidential
47
Making it official
Create and Manage the official Page Updates
Programming / Content
Website Links Post-event buzz Reminders about upcoming events
Pargat Singh
Confidential
48
Beginning to Twitter
Seeding the audience base
Prospecting an Audience
Utilize internal databases Previous contests Internal employees address books Follow current tweeters Suggested users Hockey Championships - Hockey Olympics/World Series Hockey (Keyword search) Auto follow people with sportskeywords (Twollow.com) Follow the Influencers Top influencers from Twitterholic Use http://wefollow.com, and search for politicians/ motivational speakers/sportpersons, etc #membersofakalidal or in #hockeyfans.
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
1%
Brand Sirens
9% Brand Pushers
Pargat Singh
Twitter & Facebook pages
Delhi Wizards Twitter Page
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
Recommend
Interpret analysis into recommendation on the next steps and corrective actions for further improving and optimising the campaigns.
Interpret
Interpret the changes that need to be made based on the data analysis.
Analyse
Analyse the collected data and identify any deviation
Deliver regular reporting Continue monitoring, of activity and insights via analyzing, test/learn to some form of an ongoing establish best practices dashboard report and treat optimization as an ongoing process Conduct deeper analysis into key areas of interest / opportunity as needed
Contents
Biography Mr. Pargat Singh Marketing through FB - Approach The Twitter Strategy Big Idea to Create Impact for Pargat Singh on Social Media How to measure Success Discussions
Discussion