Welcome !

BUSINESS PLAN

An innovative approach of the

young drinkers for the elders and
ladies……….
CALL BOTTLES
 Presented By:-
• Alankar Mishra
• Himanshu Bhatt
• Moom Darang
• Pradeep Mimani

Above mentioned are the business partners of

this PLAN.
 Company Introduction
• A partnership firm .
• 4 Partners
• 3 Outlets (Initially for West Delhi only)
• Punjabi Bagh, Paschim Vihar & Rajendra Place.
• Corporate Office at X-40 Patel Nagar.
• Email Id- info@callbottles.com
• Website - www.callbottles.com
• Toll free no. 1800-111-2222
 Mission Statement
To facilitate the liquor lovers with the
service of free liquor home delivery right
at their doorsteps so as to make their
lifestyle comfortable and make their
events memorable and enjoyable.
 USP of the CONCEPT
• Products are not unique but the services are unique of
its kind because no company as such provides liquor
right at the door steps.
• Good for old age people as it add on to their comfort
level and especially ladies as generally they have a hitch
to go to the shop and purchase the liquor.
• Services are provided free of cost.
• This service can also be used as the Gift Option.
Liquor lovers do greet each other by gifting Liquor
Bottles to each other. We do this for them by
professionally wrapping the bottles and delivering it to
the given address. (This service is only available on
down payment)
 Statistics
• 1.5 crores sales per day in Delhi.
• 3.5 lakhs cases are sold per day.
• 30 lakhs sale seen in the Diwali week in Khan market itself.
• October seen sales rise of 22.02 % compared to last year.
• Premium Liquor bottle costs more than Rs.750.
• Middle level Liquor segment costs Rs. 200- 500.
• 300 DTTDC outlets in Delhi.
• 30 Private Outlets
• 57 vends for country Liquor.
• Delhi Govt earns 900 crores through Liquor.
• Liquor consumption in India is 230 million cases a year.
• Growth of Liquor industry by 35-40% compared to last year.
• Trend shows that Liquor buyers beyond age of 35 are more or less
brand conscious ,youngsters of high disposable income do
experiment with multiple brands therefore the trend is demanding
variety.
• 21 Dry Days in Delhi.
 Legal Obligations
• Needs to get registered under Delhi Shops and
establishment act.
• Needs to get registered under Partnership Act 1932.
• Logo Registration.
• L- 53 License .
• 500 sq ft space area for each outlet.
• Board stating –”Liquor consumption is Injurious to
Health”.
• Not to be in the residential area.
• Far from the Hospitals(75 Mt.)
• Need to follow the Dry Days Close.
• Bound to sell Grocery items under L- 53.
• 9 Hours sale between 10 AM to 10 PM.
Management
Structure
Management Structure
Moom Himanshu Pradeep Alankar
Darang, Bhatt, Mimani, Mishra,
Corporate Paschim Punjabi Rajendra
office. Vihar Bagh. Place.
outlet.
•Inventory •2 delivery •2 delivery •2 delivery
manager boys boys boys
•Accounts •1 office •1 office •1 office
manager staff staff staff
•Tele
calling
•Security
•Driver
Products & Services
 Products
• Liquor (Rum, Vodka, Gin, Wine, Beer,
Whisky, Champagne)
• Soda Bottles
• Water Bottles
• Chips
• Snacks
• Mouth Fresheners
• Cold Drinks
 Services
• Home Delivery of Liquor
 Right at the doorsteps.
 Through Tele booking.
 Free Home Delivery
• Walk In.
 Target market
• Older People.
• Age group 35 & above.
• Ladies.
• Party Lovers.
 Competitors
• DTTDC Liquor outlets(300).
• Private Liquor Shops
• Departmental Stores (Recent decision of
Govt. of Delhi).
• Bars.
 Marketing & Sales
• Co branding with major Liquor brands
like:-
Bacardi – Martini India Ltd
Gemini Distillers
Diagio India Ltd.
Radico Khaitan Ltd
 Marketing Tools

Hoardings
Glow Sign boards (At Metro Pillars)
SMS through Airtel
Direct Mailing
Pop Ups
Paper advertisements (Through Soda
bottles, water bottles)
 Strategies Adopted
• Discount on particular spirit brands.
• Discount coupons on sale of more than
Rs.2500.
• Gift Brochures in the Festive Season.
• Membership Cards
 Operations
• Liquor supplied by the company itself to our warehouse
(In the basement of our corporate office).
• As per the needs it will be further delivered to the
concerned outlet. (Through Van)

• Walk In
 Direct Cater as per their need .
 Quick & Prompt service
 Computerized Receipt generation.
 HOME DELIVERY
 Order taken on phone with full address and particulars.
 Availability of the Inventory checked on the software.
 Confirmed to the client.
 Computerized receipt generated and handed over to the
delivery boy with all the particulars.
 Delivery made .
 Delivery time duration is not committed as Dominos and
Pizza Hut do have, But ensured to be at the address
within normal approaching time.
 Future Development
• Long Term Goals
Planned to associate with More For U
(Aditya Birla Group) to open separate
desks to sell Wine & Beers.
To come up with our own outlets in North
,South & East Delhi.
Online service offering
 Future Development
• In the Coming 10 Years:-
To establish our own distillery.
Along with this to be in the market as
Dominos and Pizza Hut are famous for
their fast delivery same for the liquor
field.
To come up with Bar at CP (Delhi).
Financials
 Investment
• Investment of 5 Lakhs from each partner
• Leads to 20 Lakhs.
• Loan Taken from bank 20 Lakhs .

• Total Money to be invested 40 lakhs.

 Cost Incurred
• Rent in advance for 3 outlets and one warehouse = 80000(20*4).
• 15 lakhs for inventory (5*3)/ Outlets
• 5 Lakh inventory for warehouse.
• 2 Lakh for L 53 Licence.(50000 for each).
• 8 Lakh for security deposit to government (2*4)
• 1.5 Lakhs for the renovation of the outlets.
• 90000 for down payment of vehicle.
• 60000 for computers.
• 1 Lakh for Maruti Van (Purchased from true value shop).
• 10000 for software.
• 2 Lakh for marketing
• 50000 freezer(3)
• 1 Lakh for inventory of other items
• 2 Lakh account balance.

• Sum total of 39,60,000.

 Operational Cost Per Day (in Rs.)
• Salary of 6 Delivery Boys 1200.
• Salary of 3 Employees @ Outlets 600 .
• Salary of 3 Employees in Corporate office 600
• Salary of Accountants 330.
• Salary of Inventory Manager 330.
• Petrol of 6 Vehicles (Projected)1200.
• Security person salary @ Warehouse 200
• Other Miscellaneous expenses 1000.
• Rent of all 3 outlets & warehouse 2000.

Sum Total Rs.7460

 Revenue Generated (Per Day)
• Each outlet sale projected 50,000.
• Total sale of 3 outlets 1,50,000.
• Profit 10% on the sale of 1,50,000.
• Profit=15000 from 3 outlets.
(Excluding Taxes & Operational Cost)

Total Profit per month 4,50,000(Excluding

Taxes)
 Profit Generated Per month
(Excluding Taxes)
• 4,50,000
• Total expense incurred 2,23,800.

Profit generated is
450000-223800= 2,26,200
After tax payment @ 12.5% profit generated is
1,69,950.
Repayment of loans Rs.30000 per month @ 12%
to the bank.
Profit After repayment of loans Rs.139950
Thank You !