Presented by:

Naeem Jafri MBA 4th (Marketing) Institute of Southern Punjab

Presented to:
Sir Mirza Shakeel

Increase in FOP:
1) Eat as much as you can in just Rs. 500. 2) Provide free memberships to customers who paid Rs. 2500 or higher and give
30% off on all pizzas for members.

3) Increase the pizzas variety and provide free samples to our members. 4) Provide regular update of new deals to the customers through emails, calls
etc.

5) Get 50% off in daytime. 6) After ordering 5 or more pizzas, every person who ordered will be entered
into a lucky draw for a Honda accord.

Increase in WOP:
1) Increase the range of products and pack sizes shoppers can select based on
occasions.

2) Introduce value and bulk lines. 3) Buy 1 get one free. 4) Buy a deal and get one refill of pitcher free. 5) Get a T shirt free on buying a large pizza.