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  • Service Marketing: Airline Industry

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    Syed Ahad
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    Service Marketing Airline Industry 7 P's Product Price Place Promotion People Process Physical Evidence Product Product Price - Premium Pricing Business Class Travellers - Low-Cost Pricing Economy Class Pricing Place - Online 24-hour reservation - Tour Operator / Travel Agent Place Place Promotion People - Reliability - Caring Attitude - Responsiveness - Initiative - Problem Solving Ability People People Process - reservation - Flight Information - Facilities at the Airport - Baggage Handling - Meal

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    Service Marketing

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    Service Marketing Airline Industry 7 P's Product Price Place Promotion People Process Physical Evidence Product Product Price - Premium Pricing Business Class Travellers - Low-Cost Pricing Economy Class Pricing Place - Online 24-hour reservation - Tour Operator / Travel Agent Place Place Promotion People - Reliability - Caring Attitude - Responsiveness - Initiative - Problem Solving Ability People People Process - reservation - Flight Information - Facilities at the Airport - Baggage Handling - Meal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    24 views26 pages

    Service Marketing: Airline Industry

    Uploaded by

    Syed Ahad
    Service Marketing Airline Industry 7 P's Product Price Place Promotion People Process Physical Evidence Product Product Price - Premium Pricing Business Class Travellers - Low-Cost Pricing Economy Class Pricing Place - Online 24-hour reservation - Tour Operator / Travel Agent Place Place Promotion People - Reliability - Caring Attitude - Responsiveness - Initiative - Problem Solving Ability People People Process - reservation - Flight Information - Facilities at the Airport - Baggage Handling - Meal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 26

    Service Marketing

    Airline Industry

    Komal K Jain | Abdul Ahad Bijili | Avinash Sharma | Satish Kumar P.G.

    7 Ps
    Product Price Place Promotion People Process Physical Evidence

    Product

    Product

    Price
    Premium Pricing
    Business Class Travellers

    Low-Cost Pricing
    Economy Class Pricing

    Place
    Online 24-hour reservation Tour Operator / Travel Agent

    Place

    Place

    Promotion
    Advertisements Word of Mouth Publicity Affiliated with Companies(Kingfisher with ICICI)

    Promotion

    Promotion

    Promotion

    People
    Reliability Caring Attitude Responsiveness Initiative Problem Solving Ability

    People

    People

    Process
    Reservation Flight Information Facilities at the Airport Baggage Handling Meal Service Flight Entertainment Deliver Quality Service

    Process

    Process

    Process

    Process

    Physical Evidence
    On the Ground

    Booking Offices Ticket Counters Brand Logo Tickets


    Aircraft Seating Configuration Good Interiors Cleanliness Uniforms Baggage Labels or Tags

    In Flight

    Physical Evidence

    Physical Evidence

    Physical Evidence

    Physical Evidence

    Thank You

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