TVS MOTOR COMPANY CUSTOMER BUYING BEHAVIOUR QUESTIONNAIRE Q 1. Do you own a Bike?

Yes No If yes, which Bike do you have? Specify_____________________________ Q 2. Which brands of Bike are you aware of..? TVS HERO HONDA ENFIELD YAMAHA BAJAJ LML KINETIC Q 3. Which slogan of Bike affects you the most and of which brand? Specify___________________________________ Q 4. Which factors do you consider while purchasing a Bike? [Rank] MILEAGE STYLE PRICE BRAND SPARE PARTS AFTER SALE SERVICE Q 5. Who influenced you while purchasing the Bike? FRIENDS DEALER FAMILY MEDIA

Q 6. Have You Visited Any TVS Showroom? Yes No

Q 7. If yes, what was the Experience? VERY GOOD GOOD AVERAGE BAD Q 8. If No, why you have not visited the TVS Showroom? Please Specify______________________________ Q 9. If you have a Motorcycle other than TVS? Do you know about TVS Motor bike? Yes No If yes which Brand of TVS Motor bike? Specify ___________________________________ Have you visited TVS DEALERSHIP? Yes No

Q 10. What have you liked OR Disliked at TVSDEALERSHIP? Specify____________________________________ Q 11. Does celebrity endorsement affect the purchase of Bike? Yes No Q 12. Which brand do you think is most popular in the Market? Specify___________________________________ Q 13. If there is no price consideration which brand would you buy? Specify___________________________________