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  • Sanjeevani: Product Category - Chyawanprash

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    Gopalkrishna Nagar
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    This document summarizes a marketing strategy for Sanjeevani Chyawanprash. The key points are: 1) Chyawanprash is an Ayurvedic health tonic known as the "elixir of life" that is used to boost energy, rejuvenation, and immunity. 2) The Chyawanprash market size is 300 crore rupees and growing at 15% annually, with major players like Dabur, Emami, and Himani. 3) The strategy aims to make the product more appealing to youth by using natural fruit flavors, 250gm packaging, and discounts on repeat purchases.

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    This document summarizes a marketing strategy for Sanjeevani Chyawanprash. The key points are: 1) Chyawanprash is an Ayurvedic health tonic known as the "elixir of life" that is used to boost energy, rejuvenation, and immunity. 2) The Chyawanprash market size is 300 crore rupees and growing at 15% annually, with major players like Dabur, Emami, and Himani. 3) The strategy aims to make the product more appealing to youth by using natural fruit flavors, 250gm packaging, and discounts on repeat purchases.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views8 pages

    Sanjeevani: Product Category - Chyawanprash

    Uploaded by

    Gopalkrishna Nagar
    This document summarizes a marketing strategy for Sanjeevani Chyawanprash. The key points are: 1) Chyawanprash is an Ayurvedic health tonic known as the "elixir of life" that is used to boost energy, rejuvenation, and immunity. 2) The Chyawanprash market size is 300 crore rupees and growing at 15% annually, with major players like Dabur, Emami, and Himani. 3) The strategy aims to make the product more appealing to youth by using natural fruit flavors, 250gm packaging, and discounts on repeat purchases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Sanjeevani

    Product category - Chyawanprash

    About Chyawanprash
    It is an ancient health Ayurvedic health

    tonic
    It is used as energizer,rejuvenative and

    immunity booster
    It is also known as elixir of life

    Market scenario
    O Market size: 300 crore
    O It is growing at pace of 15% per annum O Market player: Dabur, Emami and Himani

    Problem definition

    Though it consist of high nutritional value , it is perceive as a boring product amongst youth

    Strategy
    O Product USP: Natural fruit Flavor

    Chyawanprash
    O Packaging strategy: 250 gm pack O Pricing: On every next purchase 25%

    discount

    Target Audience
    O Both male and female
    O Age group: 15 & above O Household income: Rs.10,000 O Market: In small towns of country. Major

    markets are Northern and Western India

    Media Plan
    Objective: To create awareness
    O Radio: All India radio (15%)

    O Television: Hindi GEC (30%)


    O Print: Regional Newspaper( 30%)

    O Activation: Roadshows (25%)

    Concept
    O 2 macho guys, bullying each other in front

    of a crowd. O A very thin guy from the crowd says, aata majhi satakli and comes and slaps one of the macho guys O The macho guy faints and everyone in the crowd is astonished by his action O Product pack shot appears

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