East India Hotels (EIH) Ltd

COMPANY BACKGROUND
M.S. Oberoi established East Indian Hotels (EIH) in 1949 and is the flagship company of Oberoi group. The East India Hotels Ltd now popularly known as Oberoi Group, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. It owns the second largest chain of hotels in India.

MISSION & VISION

MISSION: Our Guests We are committed to meeting and exceeding the expectations of our guests through our unremitting dedication to every aspect of service. Our People We are committed to the growth, development and welfare of our people upon whom we rely to make this happen.

Our Distinctiveness Together, we shall continue the Oberoi tradition of pioneering in the hospitality industry, striving for unsurpassed excellence in high-potential locations all the way from the Middle East to Asia-Pacific.
Our Shareholders As a result, we will create extraordinary value for our stakeholders. VISION: We see an organization which aims at leadership in the hospitality industry by understanding its guests, and designing and delivering products and services which enable it to exceed their expectations. We see the world dotted with hotels of The Oberoi Group, in strategic commercial and resort locations.

MANAGEMENT OF EIH
Mr. P.R.S. Oberoi is the Chairman and Chief Executive Officer of EIH Limited, the flagship company of The Oberoi Group. He is also the Chairman of Oberoi Hotels Private Limited, the major shareholder of EIH Limited. Mr. Oberoi is the son of late Rai Bahadur M.S. Oberoi, the founder of The Oberoi Group.

East India Hotels Ltd. - Oberoi group

Business hotels The Oberoi, New Delhi The Oberoi, Mumbai The Oberoi, Bangalore The Oberoi Grand, Kolkata leisure hotels The Oberoi Amarvilas The Oberoi Rajvilas The Oberoi Udaivilas The Oberoi Vanyavilas The Oberoi Cecil, Shimla Mena House Oberoi The Oberoi, Bali The Oberoi, Lombok The Oberoi, Mauritius

LOCATION OF EIH

GROUP HOTELS
TRIDENT HOTELS: Trident Hotels are located in India's prime business locations as well as some of the most culturally rich and exotic locations. MAIDENS HOTEL: Maidens Hotel is one of Delhi's oldest hotels, built in the early 1900s and has retained its colonial charm and architecture. Late 19th century architectural elegance is reflected in the classical rooms and the elegant restaurants. CLARKES HOTEL: Clarke's Hotel embodies the elegance and charm of yesteryear, with modern conveniences of today. Located on Shimla's main promenade The Mall, you are immediately welcomed into a warm and graceful environment.

COMPANYS GROWTH INITIATIVES

MANAGING NEW PROPERTY: In January 2004, the company started to manage new property, ie Trident Hilton in Gurgaon. This property is a business hotel with resort ambience. With its proximity to national and international airport and New Delhi being the capital of our country, it has received a good response. STRATEGIC ALLIANCE: In March 2004, the company signed an agreement with Hilton International to cobrand its Trident hotels in India. According to the agreement, the company would continue to manage and operate all Trident Hilton hotels. While Hilton would undertake international marketing, promotion and reservations through their network, this alliance would bring international brand, expertise and marketing resources of Hilton Group to its Indian counterpart.

CONTD.
RE-BRANDING HOTELS: The management had decided to rename Vilas hotels as The Oberoi Rajvilas, The Oberoi Amarvilas , The Oberoi Udaivilas, etc. Re-naming was done in order to remove the misconception from mind of customers that the Vilas hotels were separate from the Oberoi brand. This re-branding would strengthen the reach of the Oberoi brand in the world market. INTERNATIONAL MARKETING: The company is strengthening its marketing efforts across the globe. To optimize brand recall, the company has retained specialized public relations companies in United States and Europe. The group has strategic relations with the leading hotels and small luxury hotels of the world, to help them in marketing and assist them in distribution.

MARKETING STRATEGIES
They provide reservation facilities through toll free numbers and online registration. Oberoi Hotels & Resorts has partnered with Indias certified airlines to make customers satisfaction They promote their service through mileage point which provides customers and travelers some offers depending on their points. Providing special offers such as HIMALAYAN Adventure, exotic honeymoon, exotic vacations, Business travel plus and some other for meeting and conferences.

ACHIEVEMENTS
Oberoi Hotels & Resorts has been ranked the best hotel chain (outside the US) in Cond Nast Travellers 2007 Business Travel Awards readers survey. Oberoi Hotels & Resorts has been ranked the best hotel chain (outside the UK) in The Guardian, Observer and guardian.co.uk Travel Awards 2008 readers survey. Three Oberoi hotels were ranked amongst the six best in the world by the readers in "Travel + Leisure Worlds Best Awards 2008". "The Oberoi Rajvilas", Jaipur; "The Oberoi Udaivilas", Udaipur and "The Oberoi Amarvilas", Agra were rated 2nd, 4th and 6th best hotels in the world respectively. In the same readers poll, The Oberoi Rajvilas, The Oberoi Udaivilas and The Oberoi Amarvilas were ranked 1st, 2nd and 3rd best hotels respectively in Asia.

FINANCIAL STATUS: Total Revenue - Rs. 1073.06 crores( Rs. 1155.11 Crs ). Profit before Tax - Rs. 273.26 crores(Rs. 349.84 crores). Profit after Tax - Rs. 170.44 crores (Rs. 217.23 crores). The Company had declared a Dividend of Rs. 1.20 per share.

CONCLUSION: East India Hotels Ltd now popularly known as Oberoi is well known for its services and facilities providing in hotel and hospitality industry. Its playing an important role in promoting Indian and world tourism.