ELASTICITY

Industry: Telecommunication
SUNNY BAJAJ
KANIKA TEHRAN
DHEERAJ KR. MAHAVAR
NEHA RATHORE
GAGANPREET
RAJIV
SIDDARTH

AIRTEL
Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

Advertising expenses

4,024.70

5,664.70

6,228.90

5,508.00

7,215.00

Sales

178,516.10

257,035.10

340,142.90

356,095.00

380,158.00

Average Expenses

(B2+C2)/2

4844.7

5946.8

5868.45

6361.5

Average Sales

(B3+C3)/2

217775.6

298589

348119

368126.5

Change in Expenses

(C2-B2)

1,640.00

564.20

-720.90

1,707.00

Change in Sales

(C3-B3)

78,519.00

83,107.80

15,952.10

24,063.00

Elasticity

(5/6)*(4/3)

1.065096

2.933717

-0.37303

0.243601

AIRTEL
ELASTICITY
3.5
3
2.5
2
1.5

ELASTICITY

0.5
0
-0.5
-1

8-Mar

9-Mar

10-Mar

11-Mar

IDEA
A
1
2

3
4

5
6

Advertising
expenses
Sales
Average
Expenses
Average
Sales
Change in
Expenses
Change in
Sales
Elasticity

Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

3,224.30
67,199.90

(B2+C2)/2
(B3+C3)/2

(C2-B2)
(C3-B3)
(5/6)*(4/3)

4,265.70

4,066.90

3,848.40

4,210.80

98,570.80 118,502.40 153,328.10 192,753.20

3745

4166.3

3957.65

4029.6

82885.35 108536.6 135915.3 173040.7

1,041.40

-198.80

-218.50

362.40

31,370.90 19,931.60 34,825.70 39,425.10

1.361079

-3.84858

-4.64106 2.533369

IDEA
ELASTICITY
3
2
1
0
-1

-2
-3
-4
-5

8-Mar

9-Mar

10-Mar

11-Mar

ELASTICITY

RELIANCE
A
1
2

3
4
5
6

Advertising
expenses
Sales
Average
Expenses
Average
Sales
Change in
Expenses
Change in
Sales
Elasticity

Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

2,976.20

4,303.40

2,915.60

2,325.50

1,026.80

127,670.50 147,951.30 150,895.80 135,575.20 133,116.30

(B2+C2)/2

3639.8

3609.5

2620.55

1676.15

(B3+C3)/2

137810.9

149423.6

143235.5

134345.8

(C2-B2)

20,280.80

2,944.50 -15,320.60

-2,458.90

(C3-B3)

3,639.80

-30.30

-988.95

-944.40

(5/6)*(4/3)

0.00474

-0.00025

0.001181

0.004792

RELIANCE
ELASTICITY
0.006
0.005
0.004
0.003
ELASTICITY
0.002
0.001
0
-0.001

8-Mar

9-Mar

10-Mar

11-Mar

TATA TELECOMM.
A
1
2

3
4
5
6

Advertising
expenses
Sales
Average
Expenses
Average
Sales
Change in
Expenses
Change in
Sales
Elasticity

Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

193.5

146.6

474.3

44.5

81.3

37,573.20 32,833.00 37,494.30 32,180.40 36,117.70

(B2+C2)/2

259.4

62.9

137.4

170.05

(B3+C3)/2

35203.1

35163.65

34837.35

34149.05

(C2-B2)

-429.80

36.80

112.20

-46.90

(C3-B3)

-4,740.20

4,661.30

-5,313.90

3,937.30

(5/6)*(4/3)

0.081268

0.226577

-0.18679

-0.41805

TATA TELECOMM.
0.3
0.2
0.1
0
-0.1
-0.2
-0.3
-0.4
-0.5

8-Mar

9-Mar

10-Mar

11-Mar

ELASTICITY

VODAFONE
A
1
2

3
4

5
6

Advertising
expenses
Sales
Average
Expenses
Average
Sales
Change in
Expenses
Change in
Sales
Elasticity

Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

583.5

1,237.00

1,095.60

1,154.40

1,318.00

8,025.70 23,511.10 34,461.30 40,516.90 47,288.10

(B2+C2)/2

910.25

1166.3

1125

1236.2

(B3+C3)/2

15768.4

28986.2

37489.1

43902.5

(C2-B2)

653.50

-141.40

58.80

163.60

(C3-B3)

15,485.40

10,950.20

6,055.60

6,771.20

(5/6)*(4/3)

1.367886

-3.11596

3.09049

1.165418

VODAFONE
ELASTICITY
4
3
2
1
0

-1
-2
-3
-4

ELASTICITY
8-Mar

9-Mar

10-Mar

11-Mar

4
3
2
1

VODAFONE

0
-1
-2
-3
-4
-5
-6

TATA

8-Mar

9-Mar

10-Mar

11-Mar

RELIANCE
IDEA
AIRTEL