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  • SND Part1

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    Aata Jinkunja
    5 views3 pages
    VIP bags targets middle and upper class customers in India through showrooms, retail outlets, online shops, and malls. Sales are highest in the first quarter and customers on average shop every three years, with purchase decisions influenced by economic conditions, season, fashion, and offers.

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    snd part1

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    VIP bags targets middle and upper class customers in India through showrooms, retail outlets, online shops, and malls. Sales are highest in the first quarter and customers on average shop every three years, with purchase decisions influenced by economic conditions, season, fashion, and offers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    SND Part1

    Uploaded by

    Aata Jinkunja
    VIP bags targets middle and upper class customers in India through showrooms, retail outlets, online shops, and malls. Sales are highest in the first quarter and customers on average shop every three years, with purchase decisions influenced by economic conditions, season, fashion, and offers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Distribution channel

    Customers of VIP bags are mostly middle class, VIP also produces premium bags for upper class and executive customers. VIP is currently targeting all cities in India. VIP bags are sold in Showrooms, Retail outlets, Online shops, Malls and other shopping outlets.

    Quarterly Sales Trend


    Sales in 1st Quarter is more in past few years.

    On an average customers shop only once in 3 years depending on their family size.

    Purchase decisions are influenced by Economic condition, Season, Fashion, Offers, etc.

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