M.

Deepak

Press Kit
Press Release
Backgrounder / Profile Spokesperson Profile Company fact sheet Photographs

Press Release
Building block of media liaison
If well written and is relevant you are noticed It has to capture the essence of what you want to

convey

New products New services Major contracts Business developments New appointments or promotions New marketing promos Events Survey results Crisis management information Rejoinders

Layout

Inverted pyramid Headline Bold Sub head small and bold Dateline Body text in paras Not more than 2 pages Boiler plate Contact details Embargo Mention Press Release at the top

Layout

The headline and the first para to capture Why the story news Never start the release by saying We are pleased to announce Summarize the whole story in the first para Second and third para will expand on the theme of the release Have a quote from the relevant company spokesperson depending on what is being conveyed Add company website url in the contact details section For releases being emailed please paste the release in the mail and do not attach it to the mail ALWAYS keep in mind the audience that the release is meant for and hence

 Always get your release approved by your client

Get a written sign off from them Check for spelling errors Get your draft release vetted by a colleague Gives a fresh perspective If photos available send it out with the release Have a caption for the photograph

Company profile / backgrounder

One page note on the company
Talks about the company and its business Broken in several paras Mentions the size of the company in terms of people,

turnover, locations Website url should be provided

Spokesperson profile
One page
Designation should be mentioned Role in the company Previous roles within the company or with other

organisations Educational qualifications Interests of the spokesperson to be mentioned Add a photograph of the spokesperson with the profile

Thank you