BUSINESS COMMUNICATION

NATURE, SCOPE,AND PROCESS OF COMMUNICATION

DEFINING COMMUNICATION
As the transfer of information from one person to another whether or not it elicits confidence. Koontz and O Donell Communication may be broadly defined as the process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understandings are reached among human beings. McFarland

Nature of Communication
It is a process It is inevitable Meaning based It is systematic A two way traffic Continuous process It is pervasive in nature It is lifeblood of the business

Objective/Purpose of Communication
To To To To To To To

inform or provide factual information mould or influence opinion persuade train motivate integrate entertain

Function of Communication
Control member behavior Foster motivation Provide a release for the emotional expression Provides information

Process of Communication
Elements of communication process Sender/Encoder/Speaker Receiver/Decoder/Listener Message Medium Feedback

Process of communication - Model

The Linear Model Two Way Process Shannon Weaver Model of Communication Murphys Model of Communication Berlos Model of communication Thill and Bovesss Model of communication

Forms Of Communication
On the basis of expression Written Oral Non Verbal

Forms Of communication
On the basis of organizational structure Formal Informal

Forms of Communication
On the basis of Number of persons (Receiver) Intrapersonal communication Interpersonal communication Group Communication Mass Communication

Forms of Communication
On the basis of direction Upward Downward Lateral Diagonal Inward Outward

Barrier in Communication
Noise Interpersonal Cultural Sender credibility Emotion Multi meaning