ST.

KABIR INSTITUTE OF PROFESSIONAL STUDIES

(Approved by AICTE, Ministry of Human Resource Development, Government of India) Near SAL Hospital, Off Drive-in Road, Ahmedabad 380 054. Phone (079) 3017 1244/1246; Telefax : 3017 1246 Website: www.skips.in; Email: info@skips.in

Subject: - Business Research Methodology

Advertisement Effects in Mall

Submitted By: Tarak Chauhan Roll No. - 62 Ashish Mittal Roll No. - 04

Submitted To:Pro. Manish Thaker

PERSONAL INFORMATIONS
1. 2. 3. 4. 5. 6. Name :Age :Gender :Qualification Profession :Income :-

:-

OTHER QUESTIONS
1. How frequently do you visit Alpha-one mall? A) Weekly B) Monthly C) Quarterly D) Unplanned 2. What is the purpose behind visiting Alpha-one? A) Shopping B) Outing C) Others 3. How much time do you spent in a visit to Alpha-one? A) Less than one an hour B) One hour-two hour C) Two hour -three hour D) More than three hour 4. Which day of the week do you prefer to visit to Alpha-one? A) Week days B) Week ends

5. Which time of the day do you mostly prefer to visit Alpha-one mall? A) 10 am -1 pm B) 1 pm-3pm C) 3pm-6pm D) 6pm-10pm 6. What are the retail outlets do you intended to visit in mall? A) Garment outlet B) Footwear outlet C) Entertainment D) Gift corner E) Jewellery and watches store F) Food court G) Any other item 7. What type of product do you mostly purchase in the Alpha-one? A) Cloth B) Grocery C) Food item D) Leather item E) Electronic item F) Gift item G) Any other item 8. Do you go with a planned list of product to purchase from the Alphaone? A) Yes B) No C) Some-time

9. Do you prepare a list of brands in advance when you visit a Alphaone? A) Yes B) No C) Depend on category 10. In which categories of product do you pre-decide the brands? A) Cloth B) Grocery C) Leather items D) Gift items E) Electronic item F) Any other items 11.What encourage you to visit Alpha-one? A) Price B) Product C) Variety D) Services E) Quality F) Ambience G) Convenience 12.How would you rate the services of sales personnel in Alpha-one ? A) Very good B) Good C) Ok D) Poor E) Very poor

13.Are you satisfied with the brand and product availability of the of Alpha-one? A) Yes B) No C) Not much D) Some time 14.Compare other organized retail store with Alpha-one on the following parameters? Alpha-one A) Price B) Services C) Variety D) Quality E) Convenience F) Ambience G) Other specific thing Other Mall