Market share leading bikes company

Yahama Suzuki 2% 3%

TVS Motors 17%

Hero honda 48%

Bajaj Auto 30%

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150cc+ bikes
Apache (TVS) Hunk (Hero Honda ) Karizima (Hero Honda ) CBZ (Hero Honda ) Fz-16 (Yamaha) Pulsar

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DISCOVER COMPETITORS

100 cc CD Dawn Splendor Start City Passion

125 cc Super Splendor Glamour Flame Discover

135 cc Glamour Ambition

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YAMAHA
Started in 1887 by Torakusu Yamaha
Origin of Yamaha Yamaha corporation and Yamaha motor co ltd. Products and services of Yamaha co and Yamaha motor musical instruments ,computer pheripherals ,music production, software. Motorcycles ,boats watercrafts , racingkarts , generators ,unmanned helicopters. Yamaha the brand

MARKETING STRATERGY AND PROMOTION STRATEGY

People are the fundamental element Develop new technology World its field Brand ambassador High quality and performance Light weight and compactness Innovative designs and sporty looks YES! YAMAHA Unique concept-YBS

Annual sales,Latest release and awards

Best bike of the year 2009 Best design of the year 2009 Worlds fastest vehicle released Best technology of 2009 award

Driven By The Trust Of Our Customers

HERO HONDA
Hero Honda is just not a company. It is the integration of two cultures thats namely Indian And Japanese. Hero Honda is the joint venture between Indias Hero Group and Japans Honda Motor company. Hero Honda is the worlds largest producer of two-wheelers. The first product of the venture was CD 100. Every 2 motorcycle sold in the country is a Hero Honda. Every 30 seconds ,someone in Indias buys a Hero Hondas Top selling motorcycle Splendor.

Milestones
1984 :- Hero Honda Motors Ltd. Incorporated. 1987:- 100,000th motorcycle produced. 1991:- New motorcycle model - "CD 100 SS" introduced 5,00,000th motorcycle produced. 1994:- New motorcycle model - "Splendor" introduced 10,00,000th motorcycle produced. 2000:- "Hero Honda Passport Programme" - CRM Programme launched.Largest Such type of project in the world with 30 Lakh members. 2006:- Hero Honda is the World No. 1 for the 5th year in a row

Bajaj Auto Limited

-TiTans

Bajaj Pulsar
Launched in 2001 Pulsar is the leader in the 150 cc + segment in India Market share of 43% Tag Line : Definitely Male Comes in 180 , 200 , 220 variant
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Bajaj Discover
Launched in 2004 Highest selling 125 cc bike in India Comes in 100cc and 135 cc variants Tag line Last Temptation Ek Litre main Bharat Dekho Only Brand to have a Brand Ambassador
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Rebranding of Hamara Bajaj

18

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The Flying

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