ISIS FORMULA 1 ACTIVATION OVERVIEW

FORMULA 1 FAN FEST: EVENT OVERVIEW

Overview:
Load In: 11/15, 6AM-7PM Activation Days: 11/16: 6PM-Midnight 11/17: 10:30AM-Midnight 11/18: 10:30AM-Midnight Load Out: 11/18 Midnight-6AM Location: Congress, between 4th and 3rd Space: 40x40 footprint Parking Passes: 2

FORMULA 1 FAN FEST: EVENT SITE OVERVIEW

Event Site
New event site elements:
Phone charging station Branded tent

Rental event site elements:

Branded racing simulator Ferrari

Existing event site elements:

Feather banners 2 Interactive kiosks TV and branded stand Branded table cloth Sound system Vending Machine Power and internet Event site plus ups Permitting Uniforms Crew Training Premiums Additional Signage 3

Additional Elements

FORMULA 1 FAN FEST EVENT SITE

FORMULA 1 FAN FEST EVENT SITE

FORMULA 1 FAN FEST EVENT SITE

FORMULA 1 FAN FEST EVENT SITE

FORMULA 1 FAN FEST EVENT SITE

FORMULA 1 FAN FEST: EVENT SITE NARRATIVE

Consumers are drawn in to the Isis footprint via an emcee, loud energetic music, and a lot of action within the tent. Consumers will be greeted by Isis brand ambassadors and given an Isis Mobile Wallet demo at our existing kiosks and vending machine toward the front. Consumers will then be encouraged to visit our phone charging station to get their phone juiced up while they check out the onsite interactives.

Consumers will then be able to get up close and personal with a Ferrari 430 Secuderia. They can get their picture taken in front of the vehicle which we will either print out on site or email it to them.
Consumer will then be able to test their F1 driving skills in our F1 simulator. They will race for high score and a prize for the highest score each hour.

FORMULA 1 FAN FEST: COTA VIP AFTER PARTY

Overview:
Activation Day: 11/18

Attendees, VIPs and racers will all have the chance to walk the purple carpet and get their picture taken by the press in front of an Isis branded step and repeat. MW to work with COTA to identify organic branding opportunities in the main gathering area, concert locations, VIP room and the VVIP room. Elements to include, but not finalized:
Branded gobo lights to project logo Purple accent lighting Table dcor Purple table covers POP brand reps Branded drink trays Branded Bar napkins/coasters Purple light up ice cubes Hanging banners
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FORMULA 1: STAFFING OVERVIEW Staff

1 Emcee
Will be point person to generate excitement onsite, run contests and engage with consumers

Event Management
Lance Eby: Program Lead Runs point on coordinating all sponsorship details and logistics, event site builds and onsite programming Russ Natalie: Program Support Supports the team with onsite logistics, set up, break down, permitting and other logistics Brian Balok: Program Director Works with Lance and Russ to make sure timelines and deliverables are being met

6 Isis Brand Ambassadors

Additional Isis brand representatives that will engage each consumer at each interactive station

5 Point of Sale Staff

Additional Isis brand representatives that will surprise and delight race fans at payment terminals through out the COTA venue for 1 day

Overnight security
Secures the event site during off hours

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