Sports Marketing - F1

By : Virag Shingavi
Roll No : 7059
 Content:
• What is F1?
• Marketing Mix of F1
1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical Evidence
• Marketing Strategy
for F1 in India
 What is F1?
1.F1 is the highest class of
international auto racing and
involves racing high-performance
single-seater cars around a circuit.
2.The sport is governed by the
Fédération Internationale de
l'Automobile (FIA), which sets the
rules and regulations for the sport.
3.F1 races take place all around the
world, with the season typically
running from March to December.
4.The sport is known for its high
speeds, with cars capable of
reaching speeds over 220 mph.
Marketing Mix of F1:
 PRODUCT:

• The F1 racing event is the

product, which includes the
cars, drivers, teams, and
the racing itself.
PRICE :
• The price element of the F1
marketing mix is related to the
cost of attending a race,
purchasing a ticket, and buying
merchandise.
• F1 teams also charge fees for
sponsorship and
advertising opportunities.
PLACE:
• The place element of the
F1 marketing mix involves
the organization and
management of race
events.
• F1 teams finds venues for
their races, and for
managing the
logistics of the event.
PROMOTION :
• The promotion element of the F1
marketing mix involves the use of
advertising, public relations, and
other marketing activities to raise
awareness of F1 races and to
attract viewers and attendees.
• F1 teams use a variety of media
to promote their races, including
television, radio, print, and
online advertising.
 PEOPLE :
• The people element of the
F1 marketing mix involves
the hiring and management
of drivers, mechanics, and
other personnel.
• F1 teams are responsible
for recruiting and training
drivers.F1 teams also
manage relationships with
sponsors, vendors, and
other stakeholders.
PROCESS:
• The process refers to the
different steps involved in
the F1 racing process, from
design and development to
the actual race.
• F1 teams are responsible
for organizing and
managing the logistics of
each race event, including
the scheduling of practice
and qualifying sessions.
PHYSICAL EVIDENCE:
• The physical evidence element of
the F1 marketing mix involves the
use of tangible materials to
promote F1 races and teams. F1
teams use physical materials such
as posters, banners etc. to promote
their events.
• F1 teams also use physical
materials such as race cars,
trophies, and awards to promote
their teams and drivers.
MARKETING
STRATEGIES
1. Host an F1 Grand Prix event in India: This would give
Indian fans the opportunity to witness the excitement
of F1 racing up close.

2. Increase media coverage of F1 in India: This could

include broadcasting more F1 races on Indian television
and promoting F1 through various Indian media
channels.

3. Collaborate with Indian companies and sponsors: F1

could collaborate with Indian companies and sponsors
to increase awareness of the sport in India and
promote F1 events.
THANK YOU!