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    Edgardo Varela
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    The document summarizes observations from visits to 6 clothing stores. It notes issues with visibility of store names at Caro Coure and Alpiste. For AF Jeans, it questions how customers can view clothes below a ladder. Andrea Franceschini receives praise for polite employees and strategically located attractive products. Agustino Cueros has a big space for customers and quality products, but a difficult to see store name. JC gets positive marks for friendly salespeople and window displays, but lacks clear product specifications and interior browsing space.

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    The document summarizes observations from visits to 6 clothing stores. It notes issues with visibility of store names at Caro Coure and Alpiste. For AF Jeans, it questions how customers can view clothes below a ladder. Andrea Franceschini receives praise for polite employees and strategically located attractive products. Agustino Cueros has a big space for customers and quality products, but a difficult to see store name. JC gets positive marks for friendly salespeople and window displays, but lacks clear product specifications and interior browsing space.

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    Download as PPS, PDF, TXT or read online from Scribd
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    10 views8 pages

    Assignment 2

    Uploaded by

    Edgardo Varela
    The document summarizes observations from visits to 6 clothing stores. It notes issues with visibility of store names at Caro Coure and Alpiste. For AF Jeans, it questions how customers can view clothes below a ladder. Andrea Franceschini receives praise for polite employees and strategically located attractive products. Agustino Cueros has a big space for customers and quality products, but a difficult to see store name. JC gets positive marks for friendly salespeople and window displays, but lacks clear product specifications and interior browsing space.

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    Attribution Non-Commercial (BY-NC)
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    of 8

    ARE YOU PAYING ATTENTION ?

    VENTURE LABS
    A CRASH COURSE ON CREATIVITY

    October 31, 2012

    Stores visited
    CARO COURE ALPISTE AF JEANS ANDREA FRANCESCHINI AGUSTINO CUEROS JC

    STORE: CARO COURE


    Good combination between Lights and colors Modern style Its dificult to see the store name

    Where is the store name ?

    STORE: ALPISTE

    In this store..clothing was ordered, had nice music, but.. There are inutilized space for store branding or clothes

    STORE: AF JEANS

    Below ladder How will I see the clothes ?

    STORE: ANDREA FRANCESCHINI


    The employees are very polite Products are attractive and hold the consumers eye and attention Strategicaly located into the shopping Here they can show There are free space for branding images about products

    STORE: AGUSTINO CUEROS


    This store has a big space for customers There are a lot space for products The store name is a dificult to see into the store Select customers find this store Products are high quality

    STORE: JC

    Friendly sales people The store has windows products display Lack of clarity of products specifications Customers tend to spend time browsing clothes, but, Inside store there isnt a spaces

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