Maria Lebedev

Fashion Accessories Design Portfolio

Table of Contents

2.Vessel
7.Libra
12.Jade
17.Torre
19.Statera
21.Store Display Research Project

42.Wrapped and Enveloped
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59.Women's Sling Bag

Contact Information
email: maria.lebedev@aol.com
cell: 310-905-2924

The "Vessel" Bucket Bag

The objective of the assignment was to sew a collection of bucket
bags using denim and leather as primary materials. The finished
products are accompanied by sketches and 3D models created in
Rhinoceros 5.0

The "Vessel" Bucket Bag

The "Vessel" Bucket Bag

Inspiration and Materials

Cement Grey Denim

Lime Green Denim

Lime Green Cotton

Stainless Steel Hardware

The "Vessel" Bucket Bag

Sketches

The "Vessel" Bucket Bag

Sketches

The " Libra" Cl ut ch

The objective of the assignment was to design a womens clutch and
create a 3D model in Rinoceros. Libra is a stylish clutch that fits all the
belongings a woman would need for a night out and that is easy to carry
around.

Front View

Side View

Top View

The "Libra" Clutch

Bottom View

Perspective View

Perspective View

The "Libra" Clutch

Inspiration and Materials

Faux Crosshatched Leather

Gold-Tone Rectangular Rings

Black Satin

Gold-Tone Magnetic Clasp

Mood Board
9

The Libra Clutch

Sketches

Ideations Page 1

Ideations Page 2

10
Front View

Back, Side, and Top Views

T he Libra Clutch
Sketches

3D Sketch

3D Inside View

11

The "Jade" Tote Bag

The objective of the assignment was to design a women's tote bag from
start to finish and then create a 3D model in Rhinoceros 5.0

12

The "Jade" Tote Bag

13

Jade Tote Bag

Inspiration and Materials

Faux Butter-Colored Leather

Gold-Tone Round Hardware

Mood Board

Sand-Colored Satin

14

Jade Tote Bag

Sketches

Ideation Sketches

Front/Back and Side Views

15

Jade Tote Bag

Sketches

Top and Bottom Views

Inside View

3D Sketch

16

"Torre" Heel
The objective of the assignment was to apply a new,
innovative approach to womens shoe design and create a
3D model in Rhinoceros.

Front View

3/4 View

Side View

17
Top View

"Torre" Heel
Sketches and Materials

Ideation Sketches

3D Sketch

18
Cherry Wood

Black Leather

Silver Studs

"Statera" Necklace
The objective of the assignment was to design a womens
necklace and create a 3D model in Rhinoceros.

Granite

Back View

3/4 View

Front View

Black Faux Leather

Sterling Silver

19

"Statera" Necklace
Sketches and Materials

Sketches Page 1

Sketches Page 2

20

21

22

23

24

25

The Shopping Experience

DO'S

Beautiful Wall Design in

Dressing Room

Fake candle clever display

Items on rack are too close

together - uncomfortable to
browse through

DONT'S

Messy
shoe
display

Artistical
ly
designed
display
piece
adds a
pop of
color

Neat display covered

by glass

Merchandise neatly hung

on rack - not too crowded

Product smeared
on display

26

Messy Shoe Display

The Shopping Experience

DO'S

Merchandise displayed beautifully,

neatly and with a theme in mind

Beautifully and neatly

displayed merchandise

Dirty display

DONT'S

Messily
displayed
merchandi
se

Large
stain on
floor

(.

..

Beautifully and
neatly displayed
merchandise

Merchandise displayed neatly

.-

Sample looks
broken

27
Messily displayed merchandise

28

How To Fix Display Problems

1. Understand correct display approach techniques
2. Generate new ideas
- The store must decide what message it wants to convey to its customers
3. Display with intention, and display for the store that you want yours to become
4. Always think about THE PRESENTATION
5. The product should be placed so that it helps guide shoppers in their shopping
6. Try something new, keep records, adjust and repeat
7. Take photos of every display on the first of every month and use the sales data to make display decisions - what sells best? What needs to
improve?
8. The lighting used should be properly placed, correct, and flattering
9. Take the top 20% of the merchandise and display it in a specific case
10. To make the cases more interesting, merchandise should be differentiated by display
11. The vendor-provided displays should promote the brand of the store, not the vendor
- Their sizes and colors should fit with the stores look
- Their addition should make the sale easier
- Implement the "key item" concept to attract attention to one particular piece
12. Products should be displayed so that everyone sees what they look like at the case
13. The store should be organized in a way that imitates the way the customer shops
14. Products that are 12 months old or older that haven't been purchased should be taken off the sales floor

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Store Layout, Design, and Visual Merchandising

- The above factors contribute to the uniqueness of the store and convey a certain message to the customers about the store
- The exterior is just as important as the interior
- Key Factors are:
1. Marquees
2. Walkways
3. Entrances
4. Doors
5. Display Windows
6. The height and the size of the building
7. Colors and materials used
8. Theft prevention tip: the huge white tag is uncomfortable when trying on clothes
-Space management is the first concern of any retailer when it comes to designing a store 's
interior
-Space is always an expensive and scarce resource
-Planing a layout for the store's interior is the first step in designing it
-The types of layouts are:

1. Grid
2. Race Track
3. Free form
- Allocating space to various merchandise is key
Allocation can be based on many factors such as:

1. Historical sales
2. Gross Margins
3. Industry averages
4. Strategic objectives

30

Store Layout, Design, and Visual Merchandising continued

Apart from various merchandise categories, space can also be allocated for carrying out some essential functions, such as:

1. The back room for receiving and sorting out inventories

2. An office
3. Aisles
4. Customer service desks
5. Floor space
6. Wall Space
Visual Merchandising definition - designing the interior of a store in such a way as to influence customer behavior
The interior of the store influences the purchase behavior of the customer to a great extent
For effective visual merchandising, the following need to be designed properly
1. Fixtures
2. Displays
3. Color
4. Lighting
5. Music
6. Scent
7. Ceilings
8. Floor

31

Store Layout, Design, and Visual Merchandising continued

Merchandise Presentation is what attracts the customers attention. The possible types of presentation are:
1. Idea-oriented presentation
2. Item- oriented presentation
3. Price Lining
4. Color presentation
5. Vertical Merchandising
6. Tonnage Merchandising
7. Frontal Presentation
- Merchandise theft is a major cause for concern for all retailers. This issue should be addressed at the initial stage of store design.
Electronic security such as CCTV and EAS can be used for prevention of such losses.

32

base
bse is a pedestal that provides
ultimate support for any pair of shoes
displayed in a store
bse keeps a pair of shoes in it's proper
place, preventing it from falling and
shows it off by elevating it

33

base
Tl1e Problem:
Tl1e shoe products displayed in stores sucl1 as
Forever 21, Zara, or Macy's are in a clear need of
support and proper presentation.

Zara

F21

Macy's

Due to the lack of support, the pairs of shoes displayed

at Zara keep falling down, which results in an
unattractive display, as well as possible product damage

The way Forever 21 displays their shoe products

results in merchandise being crammed into one
space, which creates a crowded and unattractive
display. Displaying products in such a way could
also produce product damage

Macy's shoe display is designed so that too

many pairs end up being crammed into
one space. This makes the display
extremely unattractive and uncomfortable
to browse through
34

A T-shirt/top cabinet with separate

compartments for each size

A folded clothing pedestal with closed compartments for items that have
been unfolded by customers

35

Ideations that
portray ideas
for hangers with
a separate space
for each hanged
garment and
boxes that have
been divided
into
compartments

Ideations that
portray
organically
shaped folded
clothing displays
with a hidden
compartment
for unfolded
clothing

Ideations that
Ideations that

portray a

portray display

display for

cabinets that

hanging

have been

packaged items

divided into

with racks that

sections as well as

have been

more hangers

divided into

with separators

sections as well
as displays for
lipstick/lipgloss
tubes/nail polish
36

Ideation

A display for

that

hanging

portrays a

packaged items

purse

with racks that

cabinet as

have been

well as a

divided into

pedestal

sections

for folded
clothing
with a
chute for
unfolded
items

This final ideation is a sketch of a shoe

pedestal that in turn led me to my final
design

37

Ideations that led to the final design of bse

Part 1 of the final bse design

A shoe pedestal with walls at the sides

A shoe pedestal with shoe-print shaped hollowed-out spaces

that are intended to keep the pair of shoes in place

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A square-shaped shoe pedestal

base
Dimensions

bse comes with two pedestals: one 5" tall and one 10" tall

o.so"T

2"

10"

o.so{
5"

39

base
Structure

Material:Wood
Piece 1
Material:Plastic

Material:Plexiglass

Piece 2

Piece 3

bse top plate with loafer cutouts

bse top plate with high heel

cutouts

40

bse shown at Zara (left) and Diesel (right), proving a pair of

shoes with support, elevating it, and displaying it in a way that is clean and celebrated

41

Wrapped and Enveloped

The objective of the assignment was to design a set consisting of:
- a pair of arm warmers
- a scarf
- a hat
and then to model the above set in Rhinoceros 5.0

42

Wrapped and Enveloped

43

Wrapped and Enveloped

Inspiration and Materials

Forest-Green Felt

Sapphire-Blue Felt

Mood Board

44

Wrapped and Enveloped

Sketches

Arm Warmer Ideations

Arm Warmer Front and Back

45

Wrapped and Enveloped

Sketches

Ideations

Hat Front, Side, and Back Views

46

Wrapped and Enveloped

Sketches

Scarf Ideations

Scarf Front and Back View Drawings

47

Studs and Diamonds Ring

48

Studs and Diamonds Messenger Bag

49

Studs and Diamonds Wallet

50

Studs and Diamonds Materials

SAD Ring

SAD Wallet and Messenger Bag

Black Matte Brass

Black Leather

Stainless Steel

Black Cotton

Stainless Steel

51

Studs and Diamond Sketches

SAD Ring Ideations

SAD Ring Top, Front, Side, and Back Views

52

Studs and Diamond Sketches

SAD Ring Top View

53

Studs and Diamond Sketches

SAD Bag Top, Side, and Bottom Views

SAD Bag Ideations

54

Studs and Diamond Sketches

SAD Messenger Bag Front and Back Views

55

Studs and Diamond Sketches

SAD Messenger Bag Perspective View

SAD Messenger Bag Inside View

56

Studs and Diamond Sketches

SAD Wallet Inside and Back Views

SAD Wallet Ideations

57

Studs and Diamond Sketches

SAD Wallet Perspective View

58

Women's Sling Bag

Sketches

59

Women's Sling Bag

Sketches

60

Women's Sling Bag

Sketches

61

Women's Sling Bag

CAD Drawings

62

Women's Sling Bag

Materials

PUL Fabric

Black Cotton

Black Plastic

63

Women's Sling Bag

Final Model Renders

64