IDM -Retail Spaces & Environment

Assignment 2

Group 1
Madhumitha
Swatej
Srikant
Content Flow
1. About the brand
2. Chennai Store
3. Layout
4. Props
5. Materials
6. Suggestive Layout
7. Signature Fixture (3 Ideas)
8. Final Outcome
9. Learning Outcome
 Kate Spade New York is an American fashion house founded in January 1993 by Kate and Andy Spade.
Kate Spade New York competes with Michael Kors. In 2017, the company was purchased by Tapestry, Inc.,
formerly known as Coach, Inc
about the brand

Kate Spade was launched in 1993 with six essential handbags, which always stood for optimistic
femininity.

Kate Spade value thoughtful details, think a layer of polished ease looks (and feels) so chic and to us,
modern, sophisticated colors make a personal style statement all their own.

It’s these founding principles that define their unique style. Kate Spade style is synonymous with joy.

kate spade new york is part of the tapestry house of brands. Crisp color, graphic prints and playful
sophistication are the hallmarks of Kate Spade New York.

Today Kate Spade is a global life and style house filled with handbags, also clothes, shoes, jewelry, home
décor, tech accessories and so many other things that you use every day.
the story began when…

Kate Brosnahan Spade, an accessories editor at Mademoiselle, was frustrated she couldn't find the
fashionable, utilitarian handbag she'd been craving for years and set out to design the perfect one out of
her apartment.

She made samples out of construction paper. She combined sleek shapes and colorful palettes in an
entirely new way and debuted six versions of a bag called ‘sam’.
Women and fashion editors loved the designs. They sparked a revolution in accessories.
These thoughtfully integrate signature marks are add to the designs for a delightful surprise.
(sometimes it's obvious, and sometimes you have to look closely.)
Kate Spade to test new data-driven technologies in stores
One company that’s experimenting with new
technologies in store is Kate Spade. The company is
updating their in-store retail experience by
introducing new information driven technology that
offers highly personalized style, fit, and size
recommendations to shoppers at select Kate Spade
New York stores. The technology, created in a
partnership with Tulip Retail, a mobile application
platform, and True Fit, a data-driven personalization
platform for footwear and apparel retailers, provides
an information-driven platform where sales
associates become more knowledgeable by having
access to product information and features, and can
interact with shoppers on a more personal level, by
gaining access to personalized customer preferences,
such as preferred brands, styles, and size information.
The new tech will debut at Kate Spade stores later this
year.
Kate Spade Data – lifestyle and sales analysis

Kate Spade follows four seasons – Spring,

Summer, Autumn and Winter and in each
season there are four shipment drops, therefore
using the seasonal sell thru to find the best
styles was not a plausible solution as stock
which was on the floor for more number of
weeks would have a higher chance at a better
sell thru. To get the exact information of how the
stock bought by Kate Spade India has done till
date and which styles and colours are their best
sellers, data was found per drop from the
initiation of Kate Spade in India, which was in
April 2017 till April 2018, which included SS17,
AW17 and Spring 2018. The company’s lifetime
sales and stock data was used for the analysis.
Timeless Designs

Kate Spade’s catwalk displays are notable for

their upbeat tone and design aesthetic. Kitchy
purses and attractive outfits that are worn daily
are seen on its models. All the ensembles are
feminine and charming with a retro vibe; they’re
also fun and girly. Another amazing thing about
Kate Spade is that it isn’t just for young
individuals in New York City. Working ladies,
suburban homemakers, party girls, youngsters,
and new mothers can all find something they
like.
Because it appeals to the Kate Spade woman’s
sense of taste, it will always sell chic handbags
and bright kitten-heeled shoes. It’ll follow new
fashion trends, but only if they’re in keeping with
the brand’s eccentric aesthetic.
STORE VISIT…
Kate Spade - Chennai store
 PALLADIUM CHENNAI
KATE SPADE Upper Ground Level

LOCATION :

Kate Spade, Upper Ground Level, Palladium,

28, Velachery Rd, Nagendra Nagar, Velachery
Rd, Nagendra Nagar, Anna Garden, Velachery,
Chennai, Tamil Nadu – 600042.

TIMING :

Monday To Friday - 11:00 am to 10:00 pm

Saturday & Sunday - 10.30 am to 10:00 pm

WEBSITE :
KATE SPADE
www.katespade.com STORE
STORE LAYOUT
WALL FIXTURE
FOCAL DISPLAY
SIGNATURE FIXTURE
WINDOW DISPLAY
LIGHTING
PROPS & MATERIALS

1
Categories Display Rack, Display Stand, Handbag

Features: Floor Standing, Two Way Rails

Size: Customized

Colour: Grey

Style: Modern, Fashion

Material: Metal

Usage: Shoes, Handbags, Purses Boutique Store

Display
 2
Categories Display Rack, Display Shelf, Display Stand, Handbags
Features: Wall Mounted Display
Size: L 3600mm*W 4000mm*H 2600mm
Colour: Wood, White, Glass
Style: Modern, Fashion
Material: Wood, MDF, Glass
Usage: Shoes, Handbags, Purses Boutique Store Display

3
Categories Display Stand, Display Table
Features: POS Display Table, With Storage, Freestanding
Size: Customized
Colour: Gold
Style: Luxury, Modern, Fashion
Material: Metal, Glass, Glass, Wood, MDF
Usage: Small Purse Display, Pouches
 4
Categories Display Stand, Display Table, Gondola,
Handbags
Features: Bag Shop Display Table
Size: Customized
Colour: Wood
Style: Modern, Fashion
Material: Metal, Wood, MDF
Usage: Shoes, Handbags, Purses Boutique Store Display

5
Features: Store Mirror
Size: L550 mm*W50mm*2000mm
Colour: Black
Style: Modern, Fashion
Material: Glass, MDF, Wood
Usage: Store Mirror
 Suggestive changes

SUGGESTIVE LAYOUT
IDEATIONS
SIGNATURE FIXTURE IDEA 1
SIGNATURE FIXTURE IDEA 2
SIGNATURE FIXTURE IDEA 3
SIGNATURE FIXTURE AND DETAILS

8 ft

9 ft
 SIGNATURE FIXTURE AND DETAILS

Wood

Mirror

Rack with 5
rows

LED Strip
LED Strip
Light
Light

Features: Store Mirror

Style: Modern, Fashion
Material: Glass, MDF, Wood
Usage: Store & Mirror
LEARNING OUTCOME

● Learning about the brand and its aesthetics

● Understanding the store layout, props and fixtures,
learning the scale ratios
● Prepared a suggestive layout for the store
● Designed a signature fixture for the store that attracts
the customers
THANK YOU.!