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  • Group Member: Abdul Moin 57 Ankita Pandey 58 Sachin Prabhu 59 Vivek Chavan 60

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    Abdul Moin
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    Hindustan Unilever has launched a new variant of Bru coffee called Bru Lite, a lighter version made from fine coffee beans. The advertisement features a new celebrity couple endorsing the product and highlights their chemistry to show how Bru Lite can lighten one's mood. By using a new spokesperson pair and focusing on the lightness of the coffee, the ad aims to attract customers to the new product offering from Bru in a convincing manner that creates a positive and lasting impression.

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    Bru

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    Hindustan Unilever has launched a new variant of Bru coffee called Bru Lite, a lighter version made from fine coffee beans. The advertisement features a new celebrity couple endorsing the product and highlights their chemistry to show how Bru Lite can lighten one's mood. By using a new spokesperson pair and focusing on the lightness of the coffee, the ad aims to attract customers to the new product offering from Bru in a convincing manner that creates a positive and lasting impression.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views4 pages

    Group Member: Abdul Moin 57 Ankita Pandey 58 Sachin Prabhu 59 Vivek Chavan 60

    Uploaded by

    Abdul Moin
    Hindustan Unilever has launched a new variant of Bru coffee called Bru Lite, a lighter version made from fine coffee beans. The advertisement features a new celebrity couple endorsing the product and highlights their chemistry to show how Bru Lite can lighten one's mood. By using a new spokesperson pair and focusing on the lightness of the coffee, the ad aims to attract customers to the new product offering from Bru in a convincing manner that creates a positive and lasting impression.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Group member: Abdul Moin 57 Ankita Pandey 58 Sachin Prabhu 59 Vivek Chavan 60

    Introduction
    Hindustan Unilever Ltd (HUL) has recently expanded its coffee portfolio with the launch of a new variant of Bru, Bru Lite. Bru Lite, launched with the classic mocha flavour. Made from a fine blend of choicest coffee bean

    Theme of the AD
    Bru Lite - Aisa taste jo aapke har pal ko kar de light A new product and new couple in tinsel town to endorse. This Campaign captures their chemistry and enlivens the spirit of a 'lite' coffee that lightens the mood. The newness approach, a fresh make of the same old product.

    Impact on Customer
    Excellent Display of convincing skills It changes the attitude or approach to things after a sip of coffee. It highly appeal to masses because the first time both brand ambassador share the tele screen together. the impression on customer is positive and ever lasting

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