PUCHKA KHAO LTD.

Presented by:-
Marketeers Inc.
“We come, we see, we Gaurav Rai.
conquer.” Abhishek V.S
Manisha Das
Nikhil Goyal
Ishan Mehta
Anil Vishnoi
Unique Selling Proposition & First
Mover’s Advantage
 “Hard Drinks with Fast Food”
 Superb FMA
Marketing Concept

 Here we are not finding “Right customers for our

product” but what we are finding is “Right product for

our customers.”

 That is why we are providing them varieties so that the

product satisfies their need.

MENU
Veg Puchka:- Non- veg Puchka:-
 Classic Puchka.  Chicken Puchka.
 Puchka with Dahi.  Mutton Puchka.
 Puchka with chana  Momo Puchka.
masala.  Manchurian Puchka
 Puchka with Bhel puri. Puchka shots:-
Puchka with
chutneys:-
• Pudina
• Gud
• Imli
• Dhaniya
Delight Marketing

 Many services are provided beyond the

expectations of people and that is
known as delight marketing. In our
product we are offering seating facilities
and a favourable ambience.
Target Market
 The basic market of the classic Puchka
is Kids, teenagers and Ladies
 Introduction of Combo meals and Hard
drinks increases the market
 New market brings in Professional
Males , families
 Strength
Weakness
• Hygienic
•High Pricing.
• Varieties

Swot

 Opportunity
• Mutual gains. (Tie- Threats
ups with Aqua guard • Intuition Based
and coke, Multiplexes, Experiment.
united Breweries.) • Huge
• First movers Investments
advantage
High Pricing Strategy
 High prices as compared to the present
rate of classic puchka
 Exorbitant pricing in case of Non veg
and Puchka Shots
 The pricing of classic meals will hence
be at par
Tie Up Strategy
 No reputation of the company at present
 Use corporate tie ups to increase
recognition

 Aquaguard - Safe water

 UB Group – Alcohol
 Coke – Combo meals
 PVR Cinemas – Interval Snacks
 Hygiene
 Aquaguard - Safe water
United Breweries – Liquor King
Coke – Open happiness

Combo Meals
PVR Cinemas
 Interval special