(MAKE IT SWEET BAKERY)

AMBALES, JAYREEN
BERMIO, MHARICHU
CONTADA, KHARLYN
MACARIAS, KYLIE

(THC 105)
MARKETING PLAN
 TABLE OF CONTENTS

PART I : - - - - - - - - - - - - - - - - - - - - - - - - - - EXECUTIVE SUMMARY

PART II : - - - - - - - - - - - - - - - - - - - - - - - - - - PURPOSE & MISSION

PART III : - - - - - - - - - - - - - - - - - - - - - - - - - - CURRENT PRODUCT ANALYSIS

PART IV : - - - - - - - - - - - - - - - - - - - - - - - - - - ENVIRONMENTAL ANALYSIS : THE

MARKETING ENVIRONMENT

PART V : - - - - - - - - - - - - - - - - - - - - - - - - - - SWOT ANALYSIS

PART VI : - - - - - - - - - - - - - - - - - - - - - - - - - - TACTICAL MARKETING STRATEGY

THIS IS THE FOCUS OF THE MARKETING PLAN
 PART I. EXECUTIVE SUMMARY

Make It Sweet Bakery to be able to make you comfortable, chills and you may have a
group discussion or simply take a seat down quietly, do your work and read. You can
discover this in Camp John Hay, Baguio City, which isn't always crowded and you'll see
the pine trees outside. You also can experience our serving of desserts like cupcakes,
cheese cake, toasted bread, doughnut and pancake. Make It Sweet Bakery is a daily
necessity for local dessert addicts, a dream place to escape the stress of everyday life,
a convenient place to meet with your friends and family and read your favorite books.

PART II. PURPOSE & MISSION

Purpose:
Make It Sweet Bakery sells perishable comfort foods, sweet and attractive products that
appeal to a wide range of target markets. Baked goods are also very perishable, and
many customers expect bakery companies to offer freshly baked goods every day,
making it difficult to meet demand without wasting inventory.

Mission:
Our goal is to provide unmatched products and experiences to all our customers. We
consistently provide excellent customer service and believe that customer satisfaction is
our number one goal. We strive to provide our employees' families with a respectful and
positive work environment where everyone is equal.

PART III. CURRENT PRODUCT ANALYSIS

A. PRODUCT OFFERING

Pastry is baked food made with a dough of flour, water and shortening that may be
savory or sweetened. Sweetened pastries are often described as bakers' confectionery.

Blueberry 250 php

Cheese cake 150 php

Red cake 250 php

Cherry cake 150 php

Cake is a form of sweet food made from flour, sugar, and other ingredients, that is
usually baked. In their oldest forms, cakes were modifications of bread, but cakes now
cover a wide range of preparations.

Cinnamon Roll 300 php

Macaron 250 php

Curry Puff 300 php

Cannoli 300 php

A chocolate brownie or simply a brownie is a square or rectangular chocolate baked

confection. Brownies come in a variety of forms and may be either fudgy or cakey,
depending on their density. Brownies often, but not always, have a glossy "skin" on their
upper crust.

Brownie 250 php

Ice cream Brownie 300 php

Chocolate Brownie 250 php

Cherry Brownie 300 php

Food made of flour, water, and yeast or another leavening agent, mixed together and
baked.

Flat Bread 300 php

French Bread 150 php

Bread Roll 150 php

Baguette 250 php

Pie is fruit, meat or cheese prepared with a pastry shell, usually baked with a pastry
crust and round, or a layer of cake with a sweet filling.

Cherry Pie 100 php

Apple Pie 100 php

Fruit Pie 150 php

Chocolate Pie 150 php

A drink is a liquid intended for human consumption. In addition to their basic function of
satisfying thirst, drinks play important roles in human culture. Common types of drinks
include plain drinking water, milk, juice, smoothies and soft drinks.

Bottled Water 50 php

Apple Juice 95 php

Orange Juice 95 php

Cola 50 php

B. TARGET MARKET

Make It Sweet Bakery will serve all its customers lower, middle and upper income by
providing its products with affordable prices and by rendering services that will put a
smile on the faces of its customers. It will make no discrimination between its
customers.

MARKET SEGMENTATION CHARACTERISTICS

Demographic Segmentation Demographic segmentation criteria

include age, gender, family status, and
income. Young customers can order
pastries from the bakery, and families can
stop by for bread and rolls.

Psychographic Segmentation Based on lifestyle preferences, such as

attitude or habits.

Geographic Segmentation Geographic segmentation criteria include

region, climate and population density. A
make it sweet bakery in a suburban
community may serve just the local
residents.
 MARKETING STRATEGIES

There are a few ways that our bakery can increase sales. One is by offering promotions
and discounts. Another is by expanding our menu to include new items that customers
might be interested in. And finally, we can try to increase visibility and awareness of our
bakery through marketing and advertising.

C. DISTRIBUTION

D. PROMOTION

● Creatively designed banners at different spots in Baguio City.

● Promotion through local radio.

● Word of mouth.

PART IV. ENVIRONMENTAL ANALYSIS: THE MARKETING ENVIRONMENT

A. COMPETITIVE FORCES - create a list of your competitors, identify their

strengths and weaknesses then create a counter strategy.
 COMPETITOR ANALYSIS

NAME & LOGO STRENGTHS WEAKNESSES BUSINESS

COUNTER PLAN

Pie Face It serves a wide Not all products We make sure that
variety of pastries placed on the menu all of our products
are available. placed on the menu
will be available at
any time.

Brumby’s Has a long Expensive price list Even though we are

experience in the new in the industry
industry. we will make sure
to provide good
customer service
and provide them
with our best and
freshly baked
pastries.

Fast-food Chains Some of the well- It only serves meals When the time
known fast-food and not more than comes we plan to
chains are Mcdo. pastries. provide dine-in
Which sells combo services.
meals and provides
dine-in and take-out
services.

Coffee shops One well-known Expensive price list We make sure to

coffee shop is offer affordable
Starbucks. Which is prices.
a famous brand
name.

B. ECONOMIC FORCES
There are several economic factors that can affect Make It Sweet Bakery. This
includes changes in income levels, inflation, population growth and living
standards. Non-essential baked goods are purchased by customers only if they
 have disposable income. Therefore, difficult economic conditions have a slight
impact on the demand for baked goods.

C. POLITICAL FORCES
Political factors that affect Make It Sweet Bakery include government rules and
regulations. Companies must always comply with established industry rules and
regulations.

D. LEGAL AND REGULATORY FORCES

Make It Sweet Bakery includes government rules and regulations. Companies
must always comply with established industry rules and regulations.

E. TECHNOLOGICAL FORCES
To ensure long-term sustainability and presence, companies need to be informed
about the latest technologies, general market trends, customer preferences and
competitive strategies.

F. SOCIAL CULTURAL FORCES

Social factors that affect Make It Sweet Bakery include changing customer
preferences, purchasing behavior, market trends and lifestyle changes.
Increasing the middle class population will increase the demand for baked goods.
In addition, companies need to assess the cultural aspects of product
development and customer communication. For example, there are communities
that eat only vegetarians or prefer only halal meat. Make It Sweet Bakery needs
to tailor its products to the tastes of these customers.

G. MARKET DEMOGRAPHICS
Make It Sweet Bakery will strongly focus on the priorities of children and young
people.
 PART V. SWOT ANALYSIS
Strengths:
● Our bakery recruitment system has a
very rigorous selection process, so we
have the best passionate bakery team
behind the scenes.
● To keep our promise of high quality, we
often consult nutrition experts about our
products.
● We like to connect with our customers,
so we hold special events frequently. For
example, farm tours, nutrition courses,
etc.
● A well-designed website.
● Social media marketing efforts. We
value your online reviews, so we keep
them active on social media and keep
them up to date.
● We also hire a research team to find the
best ingredients for our products.
● Our package design is very unique.
Opportunities:
● New bakery products in the area.
● High quality products with reasonable
prices.
● Educated/Degree holder bakers.
Weaknesses:
● Since it is not a major chain store,
delivery to customers may be delayed.
● There is no express service for take-out
customers only.
● The store is a little small.
● The price is higher than other
competitors.
Threats:
● Compared to other bakeries, we lack a
little historical background.
● The online ordering app can make your
bakery business more competitive.
● Extreme weather conditions are a threat
to our business, as some ingredients
come from our own farms.
● Today, our competitors are not only in
the bread business, but also in-store
breakfast and coffee businesses.
● With only a small studio, you may not
have enough space and seats for your
waiting guests.
 PART VI. TACTICAL MARKETING STRATEGY : THIS IS THE FOCUS OF THE
MARKETING PLAN

ANSOFF PRODUCT-MARKET EXPANSION GRID

We will develop certain promotions that our customers may like to continue to patronize
our products and services.

MARKET PENETRATION

Making the price more affordable for new and regular customers. Connecting to
customers whether it’s new or regular by the use of online social platforms like
Facebook. Offering a loyalty points program. Discounts

PRODUCT DEVELOPMENT

Introducing new products with the use of different and new ingredients. Introducing
vegan pastries products. Introducing vegetable drinks.

MARKET DEVELOPMENT

Allow online payment with the most mobile e-wallets such as Gcash, PayMaya, etc.
Joining community events such as feeding programs and festivals (Adivay).

DIVERSIFICATION

Offering new services like dine in services. Entering into a new business such as a
coffee shop.

OBJECTIVE/S - Our objective is to be leading a

reputable bakery, to provide good
quality products.

PLAN/S - Our plan is to make our bakery

business along Camp John Hay,
Baguio City to sell and promote our
products.

RESOURCES NEEDED - Human : Cashier and Staff

- Non-human - Cooking Materials,
Chairs and Tables

TIME FRAME AUGUST 2022 - Opening of our new

business.