SWEET TOOTH COOKIES

A Start-up Operation Management Plan Paper Outline

Presented to the School of Business, Hospitality and Tourism
Management, Divine Word College of Calapan, Calapan City

In partial fulfillment of the requirements for the bachelor’s degree

of Business Administration

TEAM OWS

Jackylyn I. Carlino

Mariel De Castro

April Mae Evangelista

Nealyn O. Garcellano

May 2024
THE PRODUCT/SERVICE

● Product/Service to offer.

Indulge, in the excitement of

Sweet Tooth Cookies! Our
delectable treats are baked
to perfection delivering an
experience with every bite.
Immerse yourself in the
mouthwatering aroma of our
cookies crafted with utmost
care using top quality
ingredients and a generous
sprinkle of passion. Each
bite offers a blend of buttery dough and velvety chocolate
chips creating an explosion of flavors that dance on your
taste buds. From the nibble to the last crumb our cookies
promise an exquisite journey through sweetness that will
definitely leave you craving for more. Sweet Tooth Cookies
Chocolate Chip Cookies represent nothing of temptation
providing absolute delight with every bite.

● Uniqueness of the Product/Service

Sweet Tooth Cookies stands out due to our unique
ingredient mix and precise baking technique. Sweet Tooth
Cookies are made using only the highest-quality
ingredients. Each ingredient, from the flour to the chocolate
chips, is meticulously selected to achieve an excellent taste
and texture. Sweet Tooth Cookies' recipe is a unique blend
of ingredients and proportions that distinguishes them from
other products on the market. The cookies are prepared
using a unique procedure that achieves the ideal mix of
crispiness on the outside and softness on the inside. The
exact temperature control and baking time contribute to the
cookies' distinct texture and flavor profile. Every stage of
the baking process, from preparing the dough to adding the
chocolate chips, is done with accuracy and care. This
attention to detail guarantees that each cookie retains its
integrity and provides a consistent flavor experience every
time.
 Sweet Tooth Cookies

Ingredients:

1/2 cup butter

1/4 cup sugar

1/2 cup brown sugar

3/4 tsp salt

1 egg

1 tsp vanilla extract

155g all purpose flour

1/2 tsp baking soda

100g dark chocolate chunk / chocolate ships

50g semi sweet chips

procedure :
Prepare all ingredients. Measure all the dry and wet
ingredients.

Melt butter on med-low heat

Cool butter, add sugar and salt, mix

Add egg and vanilla, mix

Add flour and baking soda (don't overmix)

Add chocolate (barely mix)

Roll into log and freeze for 30 mins, slice and bake

Bake for 12 minutes at 350℉

 THE MARKET
● Target Market

Sweet Tooth Cookies is a business that primarily targets

a specific demographic within the vicinity of Divine Word
College of Calapan (DWCC). The key market for these
delightful treats consists of students, faculty members, and
employees of the institution of Dwcc. The business model
is designed to offer a range of affordable options, ensuring
that the products are accessible to all individuals within this
community. The affordability of the cookies is a strategic
approach to cater to the varying financial capacities of the
target market. By doing so, Sweet Tooth Cookies not only
guarantees customer satisfaction but also promotes
inclusivity. The budget-friendly nature of the products does
not compromise the quality, making Sweet Tooth Cookies
a preferred choice for many. This strategy ensures that
everyone within the college environment has the
opportunity to enjoy these delicious cookies, proving that
good taste does not have to come at a high price.

● Competition Analysis (at least 3 direct competitors)

Indicators Cookies School Cookies Bakeries in

Canteen Supplier Calapan City

Company Sweet Tooth As for the The Cookie's In Calapan

Profile cookies school canteen, Supplier in City, there are
specialized in a it is supervised Calapan City several
wide range of by the institution is a key bakeries that
delicious, and offers a player in the are well-loved
homemade variety of local food by the
cookies. The affordable food industry. residents for
product line and beverage They provide their healthy
includes classic options such as a wide bread and
favorites like hot foods, variety of cookie
chocolate chip candies, cookies in options.
and oatmeal cookies, and different These
raisin, as well as drinks, catering flavors to bakeries are
 a unique flavors to the needs of meet the known for
that cater to the students and diverse their
local taste employees. tastes of the commitment
Calapan to quality and
The college is community. taste, offering
not only Their a variety of
dedicated to products are baked goods
providing quality distributed to that cater to
education but various different
also to creating outlets, dietary
an environment including preferences.
conducive for bakeries and
learning, which stores that
includes the are
provision of frequented
good and by the locals.
affordable food
services
through the
school canteen.

Key Sweet tooth The key The Cookie They offer a

Competiti cookies' standout competitive Supplier in wide variety of
ve feature is its advantages of Calapan City tasty and
Advantag innovative the school stands out in high-quality
e approach to canteen at the the market bread,
traditional Divine Word due to their cookies, and
cookies. The use College of wide variety other baked
of dark chocolate Calapan of cookie goods,
chunks or (DWCC) are flavors, catering to
chocolate chips, affordability, catering to diverse dietary
combined with variety of diverse needs. Some
vanilla extract, offerings, and customer even provide
creates a unique convenience. tastes. Their catering
flavor profile that The canteen extensive services for
intrigues the provides a wide distribution events, which
taste buds. As range of network, broadens their
the product affordable food spanning customer
remains relatively and beverage local base. They
undiscovered in options, bakeries and distribute their
the market, there catering the stores, products
are significant diverse tastes ensures through
opportunities to and dietary product physical
attract a loyal needs of accessibility. stores, and
customer base. students and They some offer
The novelty of staff. Its location leverage online
the product can within the digital ordering and
create a sense of college marketing delivery,
excitement and premises offers strategies making their
inclusivity, easy access to and offer products
encouraging meals and promotional easily
customers, snack, adding discounts, accessible.
particularly to its enhancing Catering to
among the convenience. their market the health-
students, to try reach and conscious
out the cookies. customer market with
engagement. healthier
Catering to a options, they
broad attract
market, customers
including mindful of
direct their diet.
consumers Being well-
and loved by local
businesses residents,
involved in these bakeries
cookie have a strong
distribution, local presence
they have a and a deep
wide understanding
customer of local tastes,
base. Their giving them an
market- edge over
oriented unfamiliar
pricing competitors.
strategy These
makes their advantages
cookies collectively
affordable, strengthen
attracting a their position
wider range in the local
of market.
consumers.
These
factors
 collectively
strengthen
their position
in the local
food
industry.

Target Students at Students at The target The target

Market Divine Word Divine Word market of market of
College of College of cookie these bakeries
Calapan Calapan suppliers are the
typically residents of
includes a Calapan City.
broad range These
of bakeries cater
customers, to a wide
mainly those range of
who want a customers,
cookie or from young
favorites of students
these looking for a
products or sweet treat
those after school,
involved in to adults
the selling or seeking
distribution healthier
of cookies. bread and
Here are cookie
some options. They
potential also serve
target customers
markets; who are
bakeries and celebrating
confectionari special
es, occasions and
supermarket are in need of
and retailer customized
stores, cakes and
schools and pastries.
the
institutions
and
customers.
Marketing ● Social ● Word of Distribution Distribution is
Strategy media mouth strategies often done
marketing ● Any kind might include through their
or of foods selling in physical
campaigns and local stores, stores, but
● Student drinks online some may
discounts are platforms, or also offer
and affordabl even through online
Sampling e and the direct ordering and
● Collaborat prices deliveries. delivery.
e with are To promote Promotions,
cafeterias student- their cookies, such as
● Word of friendly they can use discounts or
Mouth digital special offers,
marketing are used to
strategies incentivize
like social purchases.
media Finally, digital
advertising, marketing,
email particularly on
marketing, social media
and search platforms, is
engine commonly
optimization. used to reach
They might a wider
also offer audience and
special engage with
promotions customers.⁹
or discounts
to incentivize
purchases.
Finally,
partnerships
with other
businesses
or
influencers
can help
increase
their reach
and visibility
in the
 market.

Product Sweet Tooth ● Different ● Differ ● Bread,

and Cookies are Kinds of ent this is
Services delicious in every snacks types include
bite, they are and of a
made from meals cookie variety
chocolate chips ● They are s and of types
and dark offered flavor such as
chocolate drinks s whole
chunks, semi wheat,
sweet chunks rye,
with vanilla sourdo
extract make up ugh,
every bite flavor baguett
in this cookie. es, and
more
● 2. Cate
ring:
Some
bakerie
s offer
caterin
g
service
s for
events,
providin
ga
selectio
n of
their
product
s for
guests
● Bakerie
s offer
a
selectio
n of
cakes,
from
simple
 pound
cakes
to
elabora
te
decorat
ed
cakes
for
birthda
ys,
weddin
gs, and
other
special
occasio
ns.

Pricing Cost Plus Pricing Cost Plus Market Mark oriented

strategy Pricing Strategy Oriented Pricing
Pricing

Distributi Direct Selling and Physical Store Supermarket Physical

on Online Selling and Direct and Retailer Stores and
Channel Selling Store, Delivery
Markets,
Direct
Sellers

Strengths ● Sweet ● Affordabl ● Variet ● Artisan

Tooth e to all y of al
Cookie is students Produ baking
a new to and cts expertis
market employe ● Brand e
● Attract es at Reput ● Loyal
Customers Divine ation custom
● affordabilit Word er Base
y price College
● Good of
Quality Calapan
● Unique ● Supplies
Product various
 types of
snacks,
meals,
and also
for
breakfast

Weaknes ● Limited ● Limited ● Depe ● Limited

ses Products Clientele ndenc marketi
Offered to ● Depende e on ng
Customers nce on raw resourc
● High cost School materi es
of Raw Schedule als ● Depend
Materials s ● Limite ence
● The ● Quality d on
competitor Control Shelf Local
s have Life Resour
different ces
products
offered

Opportuni ● The Sweet ● Increasin ● Health ● Increasi

ties Tooth g - ng
Cookie Awarene consci deman
can be a ss About ous d foe
supplier to Healthy marke fresh,
different Eating t locally
bakeries ● Partners ● Online made
or other hip Prese food
stores nce ● Health
around Consci
Calapan ous
City Market
● The Sweet
Tooth
Cookie
can
provide
another
flavored
taste.
● Online
 Sales

Threats ● Competitio ● Health ● Increa ● Compet

n and sing ition
● Food Safety Comp ● Rising
Regulation Regulatio etition Costs
s ns ● Negati ● Negativ
● Changing ● Competiti ve e
Foods on Feedb Feedba
Trends ● Dietary ack ck of
Restrictio ● Chan custom
n ging ers
Consu
mer
Prefer
ences

● Pricing Strategy
Edit message
Sweet Tooth Cookies, a popular snack choice among students
and employees at DWCC, has chosen to adopt a Cost Plus
Pricing strategy for their delicious, homemade cookies. This
pricing strategy involves calculating the total cost of producing
each cookie, including ingredients, labor, overhead costs, and
other expenses associated with the production process. Once the
total cost per cookie is determined, a markup percentage is added
to arrive at the final selling price. The markup not only covers
unforeseen costs but also ensures a reasonable profit margin for
the student sellers. This strategy provides a straightforward way
to cover costs and ensure profitability. It also supports
transparency, as the price directly reflects the cost of production
plus a fair profit margin. As a result, students can feel confident
that they are paying a fair price for their favorite Sweet Tooth
Cookies. This approach to pricing aligns with the brand's
commitment to affordability and value, making their cookies an
even more attractive option for budget-conscious students at
DWCC.

Formulas:
Selling Price =Total Production cost per unit + Mark-up price
Mark-up price =Total Production cost per unit x Mark-up
 Total Cost = P501.00
Unit Produced = 120pcs
Mark-up Price = 50%

Production cost per unit = P501.00/120

= 4.18

Mark-up Price = 4.18 x 50%

= 2.9

Selling Price = 4.18 + 2.9

= 7.8 or 7

CAPACITY PLANNING
Inputs Requirements

The table shows the estimated cost of making Sweet Tooth

cookies. It shows the price of each component - Ingredients,
Machine & Equipment, and also the Packaging to be used in the
production of the product.
Item Supplier Unit Cost Quantity Cost

Ingredients

Butter GE Mart ½ cup

White Sugar Ge Mart ¼ cup

Brown sugar Ge Mart ½ cup

Salt Ge Mart ¾ tsp

Egg Ge Mart 1 tray

Vanilla extract Ge mart 1 tsp

All Purpose Ge Mart 155g

Flour

Baking Soda Ge Mart ½ tsp

Dark Ge Mart 100g

Chocolate or
Chocolate
chips

Semi Sweet Ge Mart 50g

Chips

Total

Items Supplier Unit Cost Quantity Cost

Machine and Equipment

Oven Shoppee P799.00 25L oven P799.00

size

Mixing Bowl Shoppee P124.00 1pc P124.00

Measuring Shoppee P56.00 7pcs/set P56.00

Cups

Baking pan Shoppee P99.00 1tray P99.00

Parchment Shoppee P99.00 1 roll P99.00

paper

Spatula Shoppee P65.00 1 set P65.00

Whisk Shoppee P78.00 1pc P78.00

Total

Items Supplier Unit Cost Quantity Cost

Packaging

Total

Land
Labor

PROCESS

1. Prepare all ingredients. Measure all the dry and wet

ingredients.
2. Melt butter on med-low heat
3. Cool butter, add sugar and salt, mix
4. Add egg and vanilla, mix
5. Add flour and baking soda (don't overmix)
6. Add chocolate (barely mix)
7. Roll into log and freeze for 30 mins, slice and bake
8. Bake for 12 minutes at 350℉

Production/Service Operations

Distribution

LOCATION PLANNING
● Requirements for Location

● Choices of Location

FACILITIES LAYOUT
● Floor Plan

PART 2: PRODUCT PRESENTATION

PART 3: SIMULATION
● Documentation of daily business operation.
o Narrative
o Photos

PART 4: FINAL DRAFT

HUMAN RESOURCES MANAGEMENT
 ● Organizational Chart

● Detailed Job Design

● Work System
o Working Conditions

QUALITY MANAGEMENT
● Determinants and Dimensions of Quality

● Methods of Inspection

● Maintenance

● Waste Disposal System

SUPPLY CHAIN MANAGEMENT

● Identify your prospective suppliers and provide BASIS why
you chose them. How does the company manage the flow
of information and materials from suppliers through
production and distribution to end-users?

INVENTORY MANAGEMENT
● Inventories (Raw Materials, Work in Process, Finished
Products) – You can provide the actual inventory report
after implementation.
● Replenishment Parameters
(https://gmdhsoftware.com/documentation-sl/configuring-the-inventory-
parameters#:~:text=Replenishment%20parameters%20are%20the
%20controls,the%20replenishment%20plan%20calculation%20process)

● Safety Stock (https://gmdhsoftware.com/documentation-sl/configuring-the-

inventory-parameters#:~:text=Replenishment%20parameters%20are%20the
%20controls,the%20replenishment%20plan%20calculation%20process)

● Inventory Control – your process, system or technique

used for implementation. (https://www.brightpearl.com/inventory-
management-system/inventory-control)

SCHEDULING
● GANTT Charts for pre-operational and operational
scheduling/business operations.
COSTING
● Initial Expenses

● Initial Investments

● Break-even Analysis

● Detailed Computation of Cost

● Capital Budgeting Analysis

BIBLIOGRAPHY/REFERENCES
APPENDICES

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Sample Business Operational Plan:

https://drive.google.com/file/d/
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