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Chapter I – Introduction

Proposed Business: Bacon and Cheese Muffin

Industry Classification: Manufacturing
I. Descriptive Definition of the Business

Bakin’ Bacon is a muffin business that offers delicious and high

quality baked muffin. Our product is prepared fresh everyday with
locally grown ingredients. Bakin’ Bacon are founded by HUMSS Senior
High School students that are dedicated in seeking new opportunities
and experiences. Furthermore, competitiveness rests on the founder’s
experience, business skills, relationships, and enthusiasm.

Nature of the Business

a. Product Description

i. Name of the Product

Bakin’ Bacon Manufacturing will be name of the
business. The main product will be named “Bacon and
cheese muffin”. Our tagline would be, “Muffin’s from
heaven that would give you abs…olutely yumminess. We
had chosen this product to be sold in which we know that
this product will help us to show that we are skilled and
competent enough to put up a business. We will maintain
a friendly, creative, and fair working environment that
welcomes diversity, hard work, and new ideas.
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ii. Properties of Product
Savory Bacon Cheddar Muffins are the perfect on-
the-go breakfast item. It’s a hearty, moist, and deliciously
savory muffin that you’ll be happy to wake up to every
day! Light and fluffy savory muffins with cheddar and
crispy bacon. These muffins are soft and fluffy, flecked
with pieces of crispy bacon. There is just something about
starting your day with something hearty. These muffins
are packed full of bacon and bacon drippings with yummy
melted cheddar throughout. Everything really is better with
bacon and this muffin is no exception.

iii. Uses of the Products/ Benefits to Users

b. Target Market
i. Geographic
The target place in selling the product would be at
Brgy. Halang, Calamba City, Laguna. A place having a
high number of employees, students and residents would
be the perfect venue on establishing the business. The
product to be sold is applicable in any kind of climate,
Bakin’ Bacon sells muffin with exceptional customer
service in a comforting atmosphere. Since our customers
are sweet lovers we are able to end up selling muffin’s as
sweet as they are.

ii. Demographic
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Bakin’ Bacon is located at Brgy. Halang, Calamba
City, Laguna. Most people live here are employees and
students in which it can be summed up as a resident of
the barangay.

iii. Psychographics

It would be better to market this product to those

who are sweet lovers and absolutely likes to eat muffin’s
that can help them to relieve their stress and achieve their
satisfaction. We will provide our customers a modern twist
of recipe to satisfy the taste buds of the previous, current
and the future generations with a dash of excellence, a
pinch of quality and a scoop of creativity by a team of
passionate individuals.

c. Existing Competitors

Bakin’ Bacon has no direct competitors inclined

with the selling of muffins but there are related
competitors that also sells food like ours. Competition is
somewhat sparse and does not provide nearly the level of
product quality and customer service as ours. Customers
are looking for a high-quality product. They desire a
unique, classy experience that we can admit that we have
one.

II. Financing Requirements

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a. Project Cost

The proponents estimated to have a capital of 2,000.00

Php for the production cost that includes such as raw materials,
packaging, equipment, and rental fees. All estimated production
costs are listed or documented.

b. Mode of Financing

The proponents decided to share the capital equally with

the amount of 59,252.73 with the total of 237,010.92.

Chapter II – Executive Summary

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A. Vision, mission, goals and objectives of the business

Vision
Bakin’ Bacon is envisioned to be successful and innovative pastry
manufacturing which is committed to the development of a progressive pastry
business by preparing its products with affordable yet high quality muffins that
will give its customers a satisfaction.

Mission
To provide high-quality muffins to the customers in a comfortable
atmosphere wherein they can socialize in a comfortable and relaxing
environment while enjoying the best muffin and pastries in town. Also, our
mission is to relieve customers daily stresses by providing piece of mind
through great ambience, convenient location, friendly customer service, and
muffins that are consistently high quality for today’s generation and for the
upcoming generation.

Goals

To enhance our customers’ business, we will provide the highest quality

muffin products and the best possible services to the food industry. We will
continuously improve all aspects of our business in order to sustain the long-
term success of our customers and ourselves.

Objectives

To become one of the “Best New Muffin” in local and international areas
for merely we can expand our stores by the third year of business and to
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satisfy the cravings of the people as well as in maintaining the market of our
business.

A. Wealth improvement approaches

We can maintain our competitive advantage by providing high-end

baked products made from local supplies, by providing individual and business
customer products that are based on fine quality, supreme taste, and unique
and original design. Also by getting partnerships and commercials so that
people will know that our business is open and ready to serve our lovely
customers.

The Bakin' Bacon will ensure that the ingredients that are going to be
bought will be affordable yet high quality, and its quantity will be measured
correctly or at least estimate carefully to prevent it to go to waste and also to
avoid the business' loss when it comes to money.
Bakin’ Bacon has different service and unique features such as
environmental and family friendliness, safety, reliability, durability and a low
cost business, and by that, we are able to set apart from our competitors,
since we are the one who serves the best muffin to the customers that would
fit in their personal cravings and satisfaction. Bakin’ Bacon Manufacturing will
be name of the business. The main product will be named “Bacon and cheese
muffin”. Our tagline would be, “Muffin’s from heaven that would give you abs…
olutely yumminess.

C. Parties supporting the business

A. Consumers
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The consumers of this business, “Bakin’ Bacon, are the people
around Brgy. Halang, Calamba City, Laguna which are the students,
residents, employees and travelers.

B. Creditors

In Bakin’ Bacon we do not have creditors in which we use our own

money in establishing the business. The funds that the partners will come
from their personal funds. These funds come from their personal savings
and inheritance from the partners ancestors.

C. Suppliers

Bakin’ Bacon’s supplies will be ordered from local distributors. Our

supplies will be provided by the members of the group. Bakin’ Bacon will
make sure that the ingredients will be affordable and at the same time
Bakin’ Bacon will be able to deliver higher quality products to both the
general and niche markets of the baked goods industry. We will seek to
use ingredients that support local sustainable agriculture, organic
whenever possible. We can also take advantage of our city location:
suppliers are close by, so we can pick up items in a pinch. This keeps our
ingredients fresh and our costs down. Depending on vendor schedules, we
place orders daily, weekly or monthly.

D. Employee and Staff

Bakin’ Bacon human resources strategy will involve hiring

competent, friendly and highly motivated staff as the business expands. A
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management team made up of an Executive Chef and a Bakery Director
will lead the Bakin’ Bacon. The Executive Chef will be responsible for
managing the kitchen. His responsibilities include, cooking and serving
customers every day; ensuring the safety and cleanliness of the kitchen
and staff. He will also be responsible for managing kitchen staff.

The Executive Chef will be responsible for assuring food safety in

the facility. She will maintain sanitation through vigilance, with a particular
focus on food storage, employee’s personal hygiene, and the cleanliness of
the equipment and facility.

The Pastry Director will be responsible for developing the business.

His responsibilities include sales and marketing; financial management and
preparing monthly, quarterly and yearly reports. Bakin’ Bacon’s Staff will
provide friendly, welcoming and quick customer service. All employees of
the Bakery will be employees of the Bakin’ Bacon We will offer competitive
salaries and benefits.

Chapter III – Environmental Analysis

Strengths
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We have unique and delicious muffin, the bacon and cheese muffin. You can
get it with the lowest/cheapest price and yet it still have the best quality to be
offered. It is a factor that can make the business grow. Also, we offer good
standard and services for our customers. We can provide services and twists
in our products with the help of our creative and innovative minds. We have to
sell not only an amazing "show" as the muffins are created, but also an above
and beyond service team who are knowledgeable and friendly. Customers will
always feel welcome and at home at Bakin’ Bacon. One of the unique or
lowest cost resources we can draw that others can’t is our business logo,
because we have a layout artist in our team so we don’t need to negotiate with
anyone and pay them just to create our logo. Bakin’ Bacon is offering a unique
muffin that is easy in, easy out. Customers will love how easy to buy our
product. We are always there for our customers. We give them peace of mind
through our unique muffin. We treat our customer like royalty, even if we are
not a service industry. Our Bacon and Cheese muffin inspires people to think
outside the box. We are confident enough in our product to stand behind it
100%. “Muffin’s from heaven that would give you abs…olutely yumminess.

Weaknesses
"Bake it and they will come" doesn't work in real life, only in the movies. You
may think that our baked muffins will sell themselves, but unless we let
customers know about our product, no one will be eating our muffins. We end
up improving our social media accounts to develop a list of friends, groups and
followers. Announcing specials, new flavored muffins and recipes through the
social media sites as well as on our blogs or official website. Our company will
avoid the tendency that our customers will be tired of our muffins that may
result in dull sales, so we will ensure that our product will upgrade depending
on the trend so it will be always in line to the wants of the customers. So far,
we have been able to identify a few weakness on our part. The fact that we
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might possibly launch out big with a bang and start competing with other
entrepreneurs in the Lyceum of the Philippines may likely count to our
disadvantages, but we are perfecting plans on our own to leverage on our
moderate resources to maximize profits. Another weakness of our business is
we have limited funds available. One factors that can lose our sales is that
customers may be disappointed with the product. Customers will not be
satisfied to the texture and taste of the bacon and cheese muffin. Lack of
engagement can also be a factor of losing sales. If we were not able to create
interaction, the business were not able to grow or successful. Another one is
poor attitude, customers will be disappointed on how we act. Lastly, failing to
do the best. You made a lot of actions but it is not enough to make business
successful.

Opportunities

The holiday season wherein our muffins will be more in demand to the
consumers because it can be bought to use as a gift or as one of the dessert
or snack in a feast or party. Because our muffins knows no age so everyone
are able to enjoy it. Bakin’ Bacon can expand not only in Laguna but in the
whole country. We are able to introduce the different and new varieties of
muffin and Bakin’ Bacon can emphasize and publicize the online ordering of
products or gifts. Also we can do online retailing in which having an online site
for businesses is almost a necessity in the current business climate, and it
would be a great way to advertise our products and possibly expand our
business.

Threats
The quality standards or specification for our job, products or services
changing, but in a good way. Since our business will continuously grow, we
should also change or upgrade our product as well as our service. Such as
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giving our muffins different twists that we think our customers will still be able
to enjoy it; for the service, we will ensure that our employees will be more
approachable and friendly towards the customers. For us to be able to gain
and keep the interest of our customers and their positive feedbacks not only in
our food but also in our service. The changing technology threatening your
position, Somehow yes, because we might not be able to sync in terms of
advanced machines or equipment since it might be too expensive for us to buy
it. But, in terms of promoting, we will surely be able to boost the popularity of
our product, because as one of the millennials, we know what can possibly
draw the attention of the people by using the social media. Also one of our
threats is that, our competitors had their own product. We also have
competitors in food business like the Ala Oreo Are Company and the Kainin
mo ang Cookies ko company. They offer oreo lasagna and some cookies.
With the obstacles we are going to face, our business would face obstacles
like the decision-making. Since us, the students, new entrepreneurs are forced
to make hundreds of decision before we make our product. Sometimes
decision fatigue cannot be avoid. New entrepreneurs like us should be
prepared for the whole new level of stress.

Chapter IV – Business Description

Product Description
The proposed business will be known as Bakin’ Bacon. This business will
offer a unique Bacon and Cheese Muffin is a hearty, moist, and deliciously
savory muffin that you’ll be happy to wake up to every day! Bacon and cheese
muffins are soft and fluffy, flecked with pieces of crispy bacon. These are
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packed full of bacon and bacon drippings with yummy melted cheddar
throughout.

Various plant and office equipment’s

Plant Equipment

EQUIPMENTS INGREDIENTS
Bowl Muffin Cups All Purpose Flour
Bread Tongs Muffin Pan Bacon
Chopping Board Oven Baking Powder
Fire Extinguisher Paring Knife Butter
Gloves Refrigerator Cheese
Grater Rubber Scraper Egg
Hand Mixer Weighing Scale Milk
Measuring Cup Salt
Measuring Spoon Sugar
Mixing Bowl Vegetable Oil
Muffin Container Water
Cream Cheese

Office Equipment

SUPPLIES EQUIPMENTS
Ball Pen Folder (Long) Air Conditioner
Bond Paper (Long) Folder (Short) Cash Register
Bond Paper (Short) Ledger Notebook Chair
Calculator Pencil Computer
Cash Register
Paper Puncher Fire Extinguisher
Columnar Books Scissors Office Cabinet
Correction Tape Staple Wire Printer
Eraser Stapler Table
Fastener Binder
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Personnel Requirement
“Bakin’ Bacon’ will hire, Chef, Server, Cashier, Utility Personnel and Security
Guard.

Administrative Operation
Manager - Responsible for overseeing and leading the work of a group of
people. Responsible for leadership over a segment of work, a sub-section of
the organization's results, or a functional area with or without reporting staff. 
Human Resource – Managing recruiting and hiring employees, coordinating
employee benefits and develops the skills and knowledge of every employee
by conducting different training programs for them to be highly skilled
individuals, the business will have the possibility to become successful.
Accountant - performs financial functions related to the collection, accuracy,
recording, analysis and presentation of a business, organization or company's
financial operations.

Qualifications
Job Title: Manager

 Have knowledge and experience in business, supervision, and

management.
 Demonstrated ability to lead and develop a department and department
staff members.
 Demonstrated knowledge of basic economic, budgeting, and
accounting principles and practices.
 Excellent organizational management skills.
 Technically Efficient
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 Male or female between 25 – 40 years of age
 Degree holder of business or management course
 Must at least have five (5) years of experience of managerial position

Job Title: Human Resource

 Knowledge and experience in employment law, compensation,

organizational planning, recruitment, organization development,
employee relations, safety, employee engagement, and employee
development.
 Evidence of the ability to practice and coach organization managers in
the practice of a high level of confidentiality.
 Must have interpersonal skills, decision – making, leadership and
speaking skills.
 Male or Female between 22 – 35 years of age.
 Degree holder of Human resources management, business
administration, or a related field.
 Must at least have three (3) years of experience in office set up.

Job Title: Accountant

 Expertise with QuickBooks
 Advanced computer skills in MS Office, accounting software and
databases
 Excellent organizational, problem-solving, project management and
communication skills
 Additional experience in Audit and International accounting
 CPA certification
 Male or Female between 23- 35 years of age
 Graduate of BS Accountancy, a CPA
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 Must at least have three (5) years of experience of accounting position.

Job Title: Baker

 Must present a Bread and Pastry NC II Certificate (if vocational
graduate; or a Bachelor's degree in Culinary Arts (if college graduate)
 Must have at least two (2) years of job experience.
 Male or Female between 25 – 40 years of age
 Clean and tidy to self and work place
 Can do multitasking
 Able to apply leadership skills and good planning skills

Job Title: Server

 Have good communication skills
 Physically Fit
 With good moral character
 High School Graduate
 At least 18 years old and above

Job Title: Cashier

 Proven working experience in retail cashier or sales
 Basic PC knowledge and familiarity with electronic equipment (e.g. cash
register, scanners, money counters etc.)
 Strong communication and time management skills
 Customer satisfaction-oriented
 Attention to detail and mathematical skills
 Sales skills
 High school graduate

Job Title: Utility Personnel

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 Honest and Industrious
 Physically Fit
 With good moral character
 High School Graduate
 At least 18 years old and above

Job Title: Security Guard

 Skill in both verbal and written communication
 Knowledgeable in security techniques and procedures
 High School Graduate
 Male between 20 – 40 years of age
 At least one year experience in police or security field

Chapter V – Organizational Plan

Form of Business Organization

The form of organization intended for the proposed project is
partnership. A partnership is a type of business formation where two or more
people share ownership of a single business. Each person will contribute time,
effort, money, property, labor, and expect to share in the profits and losses of
the business. The advantage that a partnership can face are:
 They are less strictly regulated than companies, in terms of the laws
governing the formation and because the partners have the only say in
the way the business is run they are far more flexible in terms of
management, as long as all the partners can agree.
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 Partners can share the responsibility of the running of the business.
This will allow them to make the most of their abilities. 
 Partners share the decision making and can help each other out when
they need to. More partners means more brains that can be picked for

Manager

Human Accounting
Pastry Personnel
Resource Personnel

Utility Security
Baker Server Cashier
Personnel Guard

business ideas and for the solving of problems that the business
encounters.
 More partners there are, the more money they can put into the
business, which will allow better flexibility and more potential for growth.
It also means more potential profit, which will be equally shared
between the partners.

Liability of the owner/owners

Each individual partner is personally liable for all debts and judgments
against the partnership as a whole, regardless of whether the debt was
incurred by the organization or one of the individual partners. They are legally
bound to any business transactions. Each individual are held personally liable
for those actions.
Organizational Structure
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Roles and Responsibilities

Job Title: Manager
 Responsible in supervising transactions regarding purchases, sales and
other business activities.
 Responsible for the overall administration and decision making of the
company.
 Responsible for ensuring that the objectives and goals of the company
are met.
 Responsible for developing a good public relation and image for the
company.
 Manage and coordinate all marketing, advertising and promotional
activities.

Job Title: Human Resource

 Responsible for continuous improvement initiatives for production,

safety quality and employees.
 Must be knowledgeable about human resources laws and government
regulations on a national level.
 Responsible for setting the salary for a particular position and
organizing benefits such as healthcare and pensions.
 Responsible for investigating and resolving workplace issues

Job Title: Accountant

 Responsible for the company’s business transactions and records.

 Responsible for budget and cost controls, accounting practices and
reports, internal controls and tax management.
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Job Title: Baker

 Responsible in preparing the baked goods for sale at the store. This
involves the preparation, baking and wrapping of the items.
 Responsible in appropriate planning so that they can adequately
orchestrate what needs to be baked and how much needs to be made
available to the public.

Job Title: Server

 Person in charge to serve the product/goods to the customers.

Job Title: Cashier

 Responsible for operating the cash register and handling cash

transactions with customers
 Responsible for scanning goods and collect payments
 Responsible for issuing receipts, refunds, change or tickets

Job Title: Utility Personnel

 Responsible in maintaining the cleanliness of all areas especially the

work areas

Job Title: Security Guard

 Responsible for maintaining the safety and security.

 Responsible for monitoring and authorizing entrance and departure of
employees, customers and other persons.
 Guard against theft, malicious and illegal engagement within the
workplace.

Salary Requirements
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Administrative Daily Rate (Php) Monthly (Php) Yearly (Php)
and Personnel

Manager ₱ 500.00 ₱ 15,000 ₱ 180,000

Human Resource ₱ 400.00 ₱ 12,000 ₱ 144,000

Accountant ₱ 400.00 ₱ 12,000 ₱ 144,000

Baker ₱ 283.33 ₱ 8,500 ₱ 102,000

Cashier ₱ 233.33 ₱ 7,000 ₱ 84,000

Server ₱ 233.33 ₱ 7,000 ₱ 84,000

Utility Personnel ₱ 233.33 ₱ 7,000 ₱ 84,000

Security Guard ₱ 233.33 ₱ 7,000 ₱ 84,000

TOTAL ₱ 3,016.65 ₱ 75,500 ₱ 906,000

Administrative Year 1 Year 2 Year 3 Year 4 Year 5

and Personnel

Manager ₱ ₱ 216,000 ₱ 252,000 ₱ 288,000 ₱ 324,000

180,000

Human ₱ ₱ 180,000 ₱ 216,000 ₱ 252,000 ₱ 288,000

144,000
Resource

Accountant ₱ ₱ 180,000 ₱ 216,000 ₱ 252,000 ₱ 288,000

144,000

Baker ₱ ₱ 137,999 ₱ 173,999 ₱ 209,999 ₱ 245,999

102,000

Cashier ₱ 84,000 ₱ 119,999 ₱ 155,999 ₱ 191,999 ₱ 227,999

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Server ₱ 84,000 ₱ 119,999 ₱ 155,999 ₱ 191,999 ₱ 227,999

Utility ₱ 84,000 ₱ 119,999 ₱ 155,999 ₱ 191,999 ₱ 227,999

Personnel

Security ₱ 84,000 ₱ 119,999 ₱ 155,999 ₱ 191,999 ₱ 227,999

Guard
TOTAL ₱906,000 ₱1,193,995 ₱1,481,995 ₱1,769,95 ₱ 2,057,995

Chapter VI - PRODUCTION PLAN

Production plan comprises the step by step process of manufacturing

the muffin, the production planning that refers to the amount of output that we
can produce within specified time, how many workers would produce and the
Total production cost of every ingredients to be used in the product.
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Process flow chart for manufacturing muffins:

Preheat oven to 375 degrees

Line your muffin tin with cupcake liners

Mix together the flour, 1 cup of sugar, baking powder, and salt in a large bowl

In another bowl stir together milk, oil, and eggs

Combine with the dry ingredients

Stir until just moistened

Combine cream cheese and 1 cup of sugar

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 For daily production, we can produce 30 units of muffins. To produce 30

units of muffins, it takes 1 and a half hour.
 30/1.5 = 20 units of cupcakes per hour.
 We estimate that one worker can produce 20 units of muffin in 1 and a
half hour.
 Therefore, we only need 1 worker to produce 30 units of muffin in 1 and
a half hour. Bakin’ Bacon was open on Monday until Friday and will be
closed during weekends. Our business will start the operation on 9:00
am until 1:30 pm because we want to take much reservation and attract
more customers to buy our muffin.

TOTAL PRODUCTION COST

Ingredients Quantity Price
All Purpose Flour 1 Php 500.00
Sugar 10 Php 500.00
Baking Powder 1 Php 400.00
Salt 5 Php 50.00
Milk 4 Php 400.00
Vegetable Oil 4 Php 100.00
Eggs 48 Php 340.00
Cream Cheese 30 Php 4,800.00
Bacon 4 Php 1,200.00
Cheese 30 Php 2,700.00
Butter 30 Php 3,000.00
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Chapter VIII - OPERATIONAL PLAN

Operational Plan would enumerate and explain who are the suppliers of
the company, the receiving of our raw materials and the storage that the
materials would be stored.

SUPPLIER
The Bakin’ Bacon company will ensure that the suppliers that they will
choose are trusted, effective and efficient when it comes to the materials and
ingredients that they will deliver, we will make sure that those are inexpensive
yet it still have the best quality for the betterment of the company’s reputation
to the market.
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The company will get the vast majority of its raw materials from Top
Chefs Company in Quezon City, Metro Manila. We will avoid intermediaries
so as to minimize costs, ultimately benefiting the final consumer. We primarily
aim to maintain low input and production costs by estimating enough amount
in ordering the ingredients since the company will be certain that all of those
will be used and will be consumed before its expiration date, and for the
materials, we will ensure that those won’t be constantly damaged or ruptured.
Thus, we intend to build good relationship with our supplier so that we
could have mutually beneficial relationships. This shall be undertaken through
conforming to the agreement that our company and supplier will make for the
entire business.

RECEIVING
Acknowledging that the receiving of our raw materials is an essential
element in our entire business, we aim to ensure that it is done by responsible
persons who will be present during off-loading to check the quantity and
condition of the delivery of ordered goods. During the actual off-loading the
receiving personnel will mass check on at least 75% of the delivery. The non-
conforming raw materials in terms of quality will only be approved with the
consent of the managing director who would have handle the further analysis
on it.

STORAGE
The company strictly implement the policy of ensuring that all raw
materials are stored in a secure, clean and pest free manner and not
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contaminated with polluted or poisonous substance. Stock takes and
reconciliations shall be undertaken on a regular basis, initially done at least
once a week. The stock principle of First In First Out (FIFO) shall be
implemented. Every operations that are occurring within or whenever stock is
taken out, these shall be recorded on a separate stock card. If there are any
deviations happened, these must be explained and investigated.

Chapter VII – Marketing Plan

This product is called Bakin’ Bacon, which is located at Halang,

Calamba City, Laguna. We offer bacon and cheese muffin with the cheapest
price but has a good quality of a muffin. We will make sure that you will love
this muffin. For more information, just contact the number stated below.

Product 
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Our product is a bacon and cheese muffin also also called as “ bakin’
bacon”, this product is unique among all the muffin because it is made from
hearty, moist, and delicious savory bacon and cheese, these are soft and fluffy
with the pieces of crispy bacon. Bakin’ bacon are packed full of bacon
drippings with yummy and cream melted cheddar cheese.

The appearance of our menu would be appealing to the eyes of the

customers that they would tend to buy the unique and delicious taste of the
product.

Place

Our store is located at Brgy. Halang, Calamba City, Laguna, Philippines.

The store is
open from 8:00
am- 8:30 pm
from Monday
to Saturday
and 12:00 pm
until 5:00 pm
during Sunday.
We also offer
delivery around
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Calamba City, just call as at 09173657421 for globe user and 09393498723
for smart users.

Price

The bakin’ bacon is very affordable most specially for the students near
the store. Our product cost is 25 pesos each and 5 pieces for 100 pesos. Our
used the method of competitive pricing because we based in on the market
and competitive prices. Another method is value pricing, because we also
based it on our customers.

Promotion

It is a tool used for informing and persuading the consumers to buy

certain product. On our opening, we first offer a free taste for everyone for us
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to encourage them to buy bakin’ bacon. We also made flyers to promote our
product and it is distributed in SM Calamba and to the place which we are
located. We also have facebook page named Bakin’ Bacon, instagram and
twitter @bakinbaconPhil.

Packaging

The Bakin’ Bacon Muffin is filled with bacon and cheese with the fluffy
bread embracing it plus the grated cheese on top. While the store has its own
aesthetic interiors such as the relatable quotes about foods written on wall,
enough chairs to occupy, with the balanced lightning that will create a cozy
and relaxing feeling to customers while they enjoy the fresh baked muffins.
Customers will also be able to feel welcome since our employees will
automatically greet them once they entered the store. With regards to the
employee’s uniform, they will be wearing peach polo shirt with the product’s
logo on the right side, plain white skirt or girl (the skirt should be 1 inch below
the knee) and plain white pants for the male employees. Both gender will be
wearing white cup with the logo of the product on the center, for the footwear,
they will wear plain white sneakers.

Positioning

“Muffins from heaven that would give you abs....olutely yumminess”

The store is located in a place who doesn't have the same product. So
it is easy for the people around that place to remember our product. We all
know that most of the people loves to eat bacon but it’s expensive. So offer a
product made with bacon with the cheapest/affordable price. We are sure that
most of the students and other employees will love our product and we will
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make sure that they will also buy Bakin’ bacon. Because we will make sure
that we offer a good quality of bacon and cheese muffin. The word “bacon” is
the word that the costumers will remember about our product.

People

When it comes to our people, we will hire people who is good in

communicating skills. We need them to help us promote our product for us be
able to have more costumers. Also, we need an employee that is honest and
trustworthy since he/she will be in charged for the money earned. Our
customer service staffs have a good attitude and appearance in which it will
reflect in our company, we will also make sure that our staffs are good enough
in listening to the customers’ complaints and/or concerns.