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  • Reckitt Benckiser

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    Vinay Mn
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    Reckitt Benckiser is a producer of health, hygiene and home products founded by Johann A. Benckiser and headquartered in Slough, Berkshire, England. The company's vision is "a world where people are healthier and live better" and its purpose is "to make a difference by giving people innovative solutions for healthier lives and happier homes." Reckitt Benckiser operates in close to 60 countries and has a business model focused on power brands, key markets, and margins.

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    Overall info of RB

    Original Title

    RB

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    Reckitt Benckiser is a producer of health, hygiene and home products founded by Johann A. Benckiser and headquartered in Slough, Berkshire, England. The company's vision is "a world where people are healthier and live better" and its purpose is "to make a difference by giving people innovative solutions for healthier lives and happier homes." Reckitt Benckiser operates in close to 60 countries and has a business model focused on power brands, key markets, and margins.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views14 pages

    Reckitt Benckiser

    Uploaded by

    Vinay Mn
    Reckitt Benckiser is a producer of health, hygiene and home products founded by Johann A. Benckiser and headquartered in Slough, Berkshire, England. The company's vision is "a world where people are healthier and live better" and its purpose is "to make a difference by giving people innovative solutions for healthier lives and happier homes." Reckitt Benckiser operates in close to 60 countries and has a business model focused on power brands, key markets, and margins.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 14

    Reckitt Benckiser

    By
    Abha Mangal 15F501
    Amrita Dubey 15F503
    Ashwin Ganmukhi 15F511
    Reeturaj Banerjee 15F538
    Vinay M N 15F558
    Group AD-2

    Contents
    About RB
    Vision and Purpose
    Business Model
    Products
    Policies
    CSR

    About RB
    Producer of health, hygiene and home products
    Founded by Johann A. Benckiser
    Headquartered in Slough, Berkshire, England
    CEO : Rakesh Kapoor
    Operations in close to 60 countries

    Vision and Purpose


    Vision : Our vision is a world where people
    are healthier and live better.
    Purpose: Our purpose is to make a
    difference by giving people innovative
    solutions for healthier lives and happier
    homes.

    Business Model Culture

    Business Model Strategy


    Structu
    re

    Power
    brands

    Pillars
    of
    strate
    gy
    Power
    market
    s

    Margin
    s

    Products

    Product
    s

    Healthc
    are

    Hygien
    e

    Home

    Products Healthcare

    Products Hygiene and


    Home

    New Products
    Healthcare
    Mucinex Liquid Gelcap range
    Scholl Velvet Smooth Electronic Nail
    Care System
    Strefen Direct Spray

    New Products
    Hygiene
    Dettol Squeezy Hand Wash
    Lysol Click Gel

    Home
    Air Wick Life Scents Room Mist
    Air Wick Wax Melt

    RB Specific Policies
    Environmental Policy
    Product Safety
    Animal Testing Policy
    Natural Raw Material Sourcing Policy

    CSR Activities

    RB
    trees

    Health
    ier
    kids

    Baneg
    a
    Swach
    h India

    Live
    better

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