STRATEGIC MANAGEMENT IN HUL

ROLL NO 1 2 3 4 5 6 NAME Nikita Agrawal Aishwarya Baile Akash Bhavsar Amol Tanaji Gambhirrav Akshay Gaykar Satish Kannoujiya

MARKET SIZE
(HOUSEHOLD PRODUCTS)
Household Care
Product Category

Personal Wash

Detergents

Market Size
HULs Market Share

Rs. 8,300 Cr.

Rs. 12,000 Cr.

53%

38%

HINDUSTAN UNILEVER LTD.

India's largest FMCG A subsidiary of Unilever which holds 52% of the shares 2 out of 3 Indians use its products Over 42 factories across India Around 45% of HULs sales turnover of Rs. 25,206 crore comes from rural markets, valued at around Rs. 11,000 crore

PRODUCTS/BRANDS OF HUL
Food Brands Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton ,

Kwality Walls
Personal Care Brands Lux, Liril, Ponds, Pears, Dove, Rexona, Hamam, Close up, Clinic Plus, Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy Home Care Brands Surf Excel, Wheel, Rin, Domex, Cif Water Pure It

VISION STATEMENT
The four pillars

1.
2.

Create a better future everyday

Help people feel good, look good & get more out of life with brands & services that are good for them & for others Inspire people to take small everyday actions that can add up to a big difference for the world Develop new ways of doing business that double the size of the company while reducing environmental impact

3. 4.

MISSION STATEMENT
Add Vitality to Life
Meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life Total commitment to exceptional standards of performance and productivity

GOALS
Consistent growth
Competitive growth Profitable growth Responsible growth

GROWTH STRATEGIES
Organic Growth Inorganic Growth through Acquisitions Increasing Product Portfolio Acquisitions Lipton 1972 Brooke Bond 1984 Pond's USA 1986 Dollops Ice-cream 1993 Lakme Ltd. (50:50 joint venture) 1996 Kissan 1993 (from UB) Modern Foods 2002 Mergers Tata Oil Mills Company (TOMCO) April 1, 1993 Alliance with the Kwality Ice cream Group, 1995 Brooke Bond Lipton India Limited (BBLIL) January 1, 1996

R&D STRATEGIES BUILDING THE FUTURE

R&D STRATEGIES
Six principal research and development centres
Location Expertise
Port Sunlight, UK Fabric Wash, Hair Care, Deos, Oral Care, Surface Cleaners Colworth, UK Vlaardingen, the Netherlands Trumbull, US Bangalore, India Shanghai, China Beverages & Processed Foods Fabric Wash, Beverages & Processed Foods Skin Care, Deos, Shampoos Skin Care, Fabric Wash, Beverages, Ice Cream, , Processed Foods, Water Shampoos, Skin Care, Ice Cream, Beverages, Processed Foods

DISTRIBUTION STRATEGIES
Mission is to meet the everyday needs of people everywhere 7,000 redistribution stockists covering about one million retail outlets Provide tailor-made services to its channel partners Powered distribution RSNet online interaction on orders, dispatches, information sharing and monitoring Rural distribution through Projects Streamline and Shakti

HR STRATEGIES
Attracting, Motivating and Retaining the Best Talent

The company's believes that a 'fair day's work deserves a fair day's wages 36,000 employees, including about 1,400 managers, are all sharply focused on the common goal, which is to "add vitality to life". 200,000 indirect jobs in those sectors of the economy connected with the company's operations On an average, HUL creates five indirect jobs for every single permanent employee Environment for Empowering the people

HR STRATEGIES
The manager works in different functions across villages and international locations Progress is based on: Merit Ability and Performance Adhering to the Company's Code of Business Principles The values of Truth, Courage, Action and Caring form the bedrock of these business principles Creating a new generation of Industrial Workmen