BUSINESS ETHICS OF PATANJALI

Creating Credibility - Baba Ramdev

- Started free yoga camps in 2002.
- More than 20 crore people started watching
his shows.
- Started health awareness camps.
- Created a positive image in making people
healthy.
 Acharya Balakrishna
• Fast decision making
• Developed a core team for evaluating new
opportunities
• Core team interview – Character and competence
• Hates Bureaucracy due to delay in decision making
• High tolerance for risk and failure
• Company interest ahead of self
interest
 Knowing the needs of the consumers
• FMCG - In ayurvedic sector [Fast moving
consumer goods] ,sold quickly and relatively
low price
• Chutni chooran concept of Baidyanath and
Hamdard were brought down
• Consumed by people of all age group
• Launched noodles, Facewash , weightloss
products and food supplements such as
muscle builders, strength ,stamina builders,
chocolates and energy bars
 Facilities provided for employees
• Health insurance
• Job Training
• Free Transport
• Free food
• Soft skill training
• Team outings
 Ethics towards consumers
• Low profit margin since most of the raw materials
are purchased directly from the farmers
• Low cost advertising since parent brand is
advertised
• Swadeshi bhavana or feeling
• Health consciousness
• Upload videos about benefits and manufacturing
of the products on social media
 NATURAL AND HEALTHY PRODUCTS

• Most of the products are natural and organic

• Uses less artificial chemicals while
manufacturing
• Utilized opportunity when Nestle’s maggi
started to get a negative image from the
consumers. Launched aata noodles and
claimed it to be healthy over any other
noodles in 2015
 TRUTHFUL ADVERTISEMENTS
• Between April 2015 and july 2016 complaints
were received that 25 out of 33 products of
Patanjali’s Ads were false and misleading
• Patanjali ayurveda was fined Rs 10 lakh by
Madras HC for chasing profits by claiming
COVID-19 cure in August 2020
• Patanjali Ayurved was fined Rs 11 lakh for
misleading ads in December 2016 by the court
of Haridwar in Uttarakhand
 ANNUAL TURNOVER [approx]
• 2012 – 450 Cr
• 2013 – 850 Cr
• 2014 – 1200 Cr
• 2015 – 2006 Cr
• 2016 – 8000 Cr
• 2017 – 10500 Cr
• 2018 – 9500 Cr
• 2019 – 8330 Cr
• 2020 – 10000 Cr
• 2021 – 30000 Cr
FUTURE OBJECTIVES OF PATANJALI
• Security
• SIM card
• Clothing