CADBURY CASE STUDY

Q1. Answers - In the context of evolving consumer behaviour, reshaping

perceptions requires creative strategies. To align with a health-conscious
lifestyle, as a brand manager I've crafted the following strategies:
• Promote Dark Chocolate: Introduce a range of healthier chocolate options
with cocoa content and educate consumers about the benefits.
• Collaborate with Nutritionists: Partner with nutrition experts to create
content educating consumers on the nutritional advantages of including
chocolate in a balanced diet.
• Other Ingredients: Explore the addition of functional ingredients like nuts or
fruits, highlighting their nutritional benefits to appeal to health-conscious
consumers.
• Social Media Campaigns: Showcase fitness enthusiasts enjoying Cadbury
Dairy Milk as a guilt-free treat in social media campaigns to promote portion
control.

Q2. Answer - The impact of a celebrity ambassador is significant, especially

when it comes to well-known celebrity like Amitabh Bachchan, who is the best
choice to endorse Cadbury and better lifestyle choices.
• Balanced Lifestyle Ads: Produce TV ads where Bachchan indulges in
Cadbury Dairy Milk as a quick snack after yoga, promoting a balanced lifestyle.
• Q&A Sessions: Host live Q&A sessions with Bachchan and a nutritionist on
social media, addressing health-related queries for consumer connection.
• Events: Sponsoring and launching fitness events, inspiring consumers of all
ages.
• Exclusive Packaging: Release a limited edition of Cadbury Dairy Milk with
personalized packaging featuring Mr. Bachchan's health mantra for exclusivity.
Q3. Answer: - We need to tailor “Real Taste of Life" campaign which would
resonate with rural Indian life. The campaign can be customized to reflect and
celebrate the diverse and vibrant rural culture in the following ways:
• Advertisement inspired by Local Stories: We can develop an advertisement
featuring local stories, celebrations enhanced by Cadbury Dairy Milk, making it
relatable to the region.
• Local Celebrity Endorsements: Feature respected local figures in ads.
• Regional Advertisement: Create advertisement with regional language.