Professional Documents
Culture Documents
6
by the Stanford University Asian American
Activities Center (A³C). Views expressed
Green Is the Color to Be ........................................................................... 3 in communicASIANS are those of the
A Conversation with Palo Alto Councilmember Yoriko Kishimoto......4 writers and do not necessarily represent
Addressing environmental issues in ethnically-diverse communities the opinions of the A³C. communicASIANS
welcomes all signed letters of opinion,
A Day in the Life of… a Stanford Student........................................6 which are subject to editing for length,
How much energy do you use in a day? accuracy, and grammar.
The Beijing Olympics: China’s Environmental Efforts........................8 Asian American Activities Center
The measures taken before, during, and after the Olympic Games Old Union Clubhouse- 2nd Floor
Stanford, CA 94305-3064
Justice through Empowerment: A Bay Area Organization’s Fight...10
12
Why Farm on the Farm?...........................................................................13
A Stanford student explains the role of student gardens Layout Editor
Gea Kang
Voices Contributors
Susan Chen
Picture This..............................................................................................14 Vanessa Dang
A poetic interlude about the beauty of nature Dylan Kim
Tiffany Lau
Organic Living: Cost Effective?.................................................................15 Melissa Luu
15
Can you save the environment while saving money?
Ashni Mohnot
Shaping the Future: Social Entrepreneurship & You............................... 16 Betty Pham
Sustainable solutions created by young social entrepreneurs Samantha Toh
Kentaro Watari
Speaker Series
Jason Jia
Betty Pham
Editor-in-Chief
Jason Lee
Webmaster
Adam Moua
2 communicasians
The surge in gas prices this past summer fueled the na-
tionwide debate on fuel efficiency, and businesses be-
gan looking at ways to reduce their carbon footprint.
communicasians 3
conversation
palo alto councilmember
kishimoto
by Dylan Kim
I
n 2007, Yoriko Kishimoto became the first Asian American
mayor of Palo Alto. Her position allowed her to draw upon
her business and technical expertise and to support programs
reflecting her lifelong passion for the environment and walkable
communities. Her call to action for Palo Alto in 2007 was “Build-
ing a Green Economy through Innovation.”
Now a Palo Alto Councilmember, Kishimoto comments: “Palo
Alto is in a unique position, situated in the San Francisco Bay area
at a cultural and economic epicenter of California, where the forces
k
Councilmember Yoriko Kishimoto (CYK): Well, I think they will
change as all of our lives will change. So, yes, in a big way. We
have to move fairly aggressively toward a low carbon future. As you
know, Al Gore is one spokesperson for this movement, the IPCC has
come out with findings and the state of California governor, Arnold
Schwarzenegger, has also adopted the goal of 80% below 1990 reduc-
tion by 2050.
We have also set some interim goals as well. It is both our chal-
lenge and opportunity to rebuild the economy as a post-petroleum
economy. So, it’s huge.
able and healthy environment for the next generation?
CYK: Okay, good [laughs]. You know, it’s going to impact every
aspect of your life. Even from the city’s point of view, we’re actually
doing a review of our environmental policies tonight. It’s a span of
topics, everything from impact on marine life to green house gases.
One is zero waste, we just adopted a big zero waste contract.
DK: What roles do you think ethnic communities will play in com- On green house gases, for example, even just zero waste alone, I
bating energy and environmental issues? think it’s about 8% of our greenhouse gas emissions in Palo Alto. If
“
you look at green house gas emissions, about half of it is from trans-
CYK: We all have to pitch in. It’s portation and half of it is from
our collective future. I was the everything else. If we don’t man-
first Asian on the City Council; age to make it happen in trans-
now there are two of us. But the
great thing about the Bay Area is
it’s such a great democracy. For
We all have to pitch in. It’s
example, last year, of the fifteen
mayors in Santa Clara County,
our collective future—we
five were Asian. We don’t have
the luxury of anybody sitting
don’t have the luxury of portation, we’re not going to get
back and letting somebody else
anybody sitting back and there, so everything from alter-
”
do the work. native transportation, shuttles,
letting somebody else do bicycles is a big part, walk-able
communities, and then technol-
the work. ogy changes like low carbon fu-
els; the president-elect is going
to be supporting I understand.
DK: Right, we have to be vigi- Since Palo Alto has its own
lant. utilities, we have the opportunity
to do a lot of things. Conserva-
CYK: Oh, everyone has to par- tion is the lowest root on the tree
k
ticipate, yes. And actually, it’s not going to work, unless everyone
participates. So, you have to participate as a citizen, so you get your-
self educated and informed about what’s going to happen if you do
not do your part and [think about] what kind of world your kids and
grandkids are going to live in.
[You] also need to participate as a consumer in terms of the choices
you have in terms of what kind of appliances you buy, what you do to
update your house, [and] what kind of vehicle you drive, whether it’s
a car or hopefully a bicycle. As an investor, that could be another role
that you educate yourself on. Another part as a citizen, of course, is
whom you support as your representatives. You can support fairly ag-
so for example, Palo Alto was thinking at one point of looking at
whether we have room for a generation plant in Palo Alto. But there is
no place to put one so they contracted with the Rocky Mountain Insti-
tute and found a potential for 70 megawatts more than what the power
plant would have provided; they found room for conservation.
DK: That’s great! Palo Alto definitely has more sway than other cities
over this kind of thing since we own a lot of our own utilities.
CYK: We definitely have a lot of control and very well informed con-
sumers. Environmentally purchasing is another big one. Everything
gressive policy positions, like gas taxes. You are supportive because from being the leading edge in terms of streetlights to recycled paper,
you understand the larger picture. etcetera. Everything you buy, you know, you vote with every dollar
that you spend. Green buildings is another major initiative that we
DK: What is your opinion on organic living and the green lifestyle? have taken over the last year. And construction demolition, have you
Do you think it is feasible in terms of relevant cost, scale, and time? heard of that? It’s called C and D ordinance, construction demolition
ordinance, because I think it is something like 30-40% of the waste
CYK: If it’s not feasible, our future is grim. Yes, it is very feasible. I that goes into landfill is C and D. And most of that could be recycled
kind of think of it as, it’s only been a one-generation blip in which we or prevented by using what you have rather than tearing down. Reuse
lived this over-consumptive lifestyle. It’s only one generation that’s is always best of course, recycle second best. n
communicasians 5
how
h
energy
uc DO
m
l i fe of
i n t he
a day
a n f o r d
a st n t
$ s t u d e
lator, printer and laptop outlets, room lights, light only when necessary, which means that
cell phone charger, and alarm clock. I also I might be brushing my teeth in the dark.
realized that I leave most of these electronics Perhaps even more of an issue than energy
plugged in all the time, and even if an appli- is my water consumption. From brushing
by Vanessa Dang ance is off but plugged in, it will still use elec- my teeth, to washing my face and hands, to
h
tricity. As for the energy-greedy laptop, while showering and flushing the toilet, the number
aving grown up with an environmen- the seven hours that I leave it on is shocking, of gallons used in a day adds up. Include the
tally-conscious mother, I never had I’m sitting at my computer for about half of amount of water I drink everyday, and this
to actively think about what I myself those and only use it for school-related work number only climbs higher. (And if I used
could do. At home, we had brown paper bags for less than a third of that time. bottled water—which I don’t—then the num-
for old papers, a container under the sink for Before even thinking about my water con- ber of gallons of water I use would increase,
recyclable bottles and plastics, and a small sumption, I brainstormed a number of ways as would the amount of energy and waste
compost bin. However, upon arriving here to reduce the amount of energy I waste. The from the production and plastic.) From the
and taking responsibility for my actions, I first idea that came to mind was to simply time I woke up to the time I went to sleep, I
became more aware of the actual amount of unplugging what isn’t constantly in use and flushed the toilet ten times, which sparked my
waste I was producing. to turn off my laptop when I am away from curiosity about the number of gallons used for
I quickly recognized my laptop and cell the room. I also used to charge my cell phone one flush. According to the Stanford Facili-
phone as the top two sources of energy us- every night, but now I turn it off at nights and ties website, “over 90% of toilets have been
age. However, a day of actively observing charge it only when needed. Lastly, one of upgraded to 1.6 gallon per flush units, all of
my energy consumption revealed that I use my favorite things to do: sitting in the dark. the undergraduate residence showerheads are
electricity through a multitude of different The sun’s light is strong enough to illuminate now 2.5 gallon per minute fixtures, and sinks
sources, including electric toothbrush, calcu- my desktop so I am going to use artificial are now flowing at 1.5 gallons per minute.”
yC u use in
one
da
of
wB
a
En
er
y?
& throo
w W was m l gy
w R ater ing ight:
h Us
f 5m ag
w L oom : 1 m ace)
apt ligh inut
inu
t
e:
3 o t e e s (b
w T 0 mi p: 7 h : 5 m (wash rus
hin
o n u o i n i n
w S ilet tes urs utes g f gt
h fl o ( 3 ( a c eet
w W ow ush r les act blin e) h
a er: e s : s f u a d s
w C ter 7 or l
om : 30 minu 0
1 wo ly usi down
(af mo sec tes rk) ng )
t
w R er 7 n r ond it;
o
w T oom whe om l s x 1
0
w L ooth light n it g ight: = 5
a br :5 et 4 m
12 ptop ush p min s dark hours inute
ho & lug ute ) s notes and homework
u rs p rin : 2 s
W i t h
some calcu- ter 4/7 assignments. While
out I take notes on both
lations, I estimate lets sides of the paper, there
that I directly use about dur is nothing I can do to de-
45 gallons of water every ing crease this number, short of
day. the insisting that my professors
While we are dependent on water, day decrease the amount of lecture
there are many ways, both individually and : material so that we might save
as a community, in which we can eliminate con- paper.
the unnecessary aspects of water usage. First sume, I Not everyone can contribute in-
of all, I suggest paying attention to how long have stopped novative ideas (read: Google) to the
a shower takes and for what percent of that using a tray in the world. But do not be daunted and take
time you actually need running water; for the dining halls. comfort in the idea that you can make a
majority of the shower time, the water is run- Finally, I noted the amount difference and help the environment im-
ning for no reason. of paper I used. As a result, I now mediately. Take a recycled pencil and re-
So I’m going to follow the advice my wise print double-sided and, when possible, I cycled paper (old receipts work, too) and
mother has been giving me for the past cou- print four pages on one piece of paper. In ad- start writing down your energy and resource
ple of years: turn off the water when it is not dition, I created a scrap-paper drawer in my consumption for as many days as you choose.
in use, e.g. shampooing, lathering, etc. I have desk so I no longer need to use fresh pieces Afterwards, take note of what you can elimi-
found that this method saves a lot of water and of paper for trivial matters. My largest source nate or decrease and make the changes for a
isn’t all that inconvenient. In terms of help- of paper consumption is notes: I seem to greener, more sustainable lifestyle. n
ing decrease the amount of water I indirectly use at least 15 pieces a day, between lecture
communicasians 7
beijing
ci s:
m p
yl fine-particle pollution. In 2004, the
by Weiqi United States Embassy in Beijing stated
Samantha Toh that the concentration of airborne par-
I
ticulates in Beijing equaled that of New
t is no surprise York, Los Angeles, Washington, Chi-
that Beijing’s cago and Atlanta combined. These facts
environmental and figures had bleak implications for a
health is ailing. Since city whose burgeoning population and
Deng Xiaoping first bulging demand for homes, cars and
liberalized the economy, goods indicated an inevitable continua-
China’s industries have swelled tion of pollution.
uncontrollably, thrusting Perhaps, then, the Olympics came
Beijing into the ranks of as a blessing to Beijing’s inhabitants as
the world’s most pol- it pressured the government to unleash
luted cities. People an environmental plan. Coal-burning
have become accus- furnaces were replaced by natural gas
tomed to breathing production, factories were shut down
pea-soup smog, and or relocated, and millions of trees were
living in hazardous planted. Some effort was also made to
pollution levels. For tackle the problem of vehicle emissions,
Beijing, the Olym- such as the replacement of up to 79,000
pics signified an polluting older taxis. Mere months be-
immense challenge; fore the Olympics, stricter emergency
for the sake of the ath- pollution controls were further intro-
letes and China’s own duced. Beijing closed down a host of
reputation, the government factories within Beijing as well as 340
had to clean up the city with factories in the neighboring cities of
great speed. Tianjin and Tangshan. Additionally,
Beijing’s pollution problem Beijing motorists were only allowed to
cannot be underestimated. As late drive on alternate days, reducing traf-
as 2007, up to 1,200 new vehicles fic by 2 million vehicles per day. These
were added daily to the city’s stock- were among the measures aimed to re-
pile of 3 million vehicles, filling the store Beijing’s elusive blue skies.
air with choking exhaust. The con- Now that the Olympics are over,
struction boom further aggravated however, questions are being raised.
8 communicasians
china’s environmental
efforts
justice through
em
Q& with
Asian Pacific
Environmental
by Betty Pham There were a lot of debates going on at the time and even though
Stanford was making strides in pushing for affirmative action, I
thought Stanford could make a stronger stand.
What is APEN?
APEN is a nonprofit community-based organization that goes Why is it that communities of color seem to suffer the most
back to 1993. We’re based out of Oakland, California and Rich- with respect to the issues addressed by APEN?
mond, California. We are an organization that focuses on envi- I think a lot of the reason is broken down into two ways: an eco-
ronmental racism. Environmental racism is when poor people are nomic system that places a value of profit over everything, even
unfairly unburdened with environmental impacts. human life, and the creation of an institution of racism that says
Our major ongoing campaign is against the Chevron refinery in it’s okay. It mostly refers to white middle-class communities that
Richmond. Chevron is looking into a major refinery expansion and say “No, we don’t want this in our backyard”. The thing about the
was basically saying “We’re going to build all these new factories low-income communities of color is that they usually don’t have
and expand our capacity” and think that it’ll have no environmen- the power to say no and organize.
tal impact.
If you put junk in, something comes out. Similarly, in Oakland, What are APEN’s current projects?
we see areas like west and east Oakland where people of color Our projects are always developing. At the moment, we’ve been
deal with a lot of truck traffic and a lot of diesel pollution. There in the process of finding our new strategic direction. What we’re
is a compelling case that shows that these people are affected the generally moving towards is a broader, statewide perspective on
hardest. things. We’ve been extremely active in this round of elections.
We’ve also been slowly expanding our capacity and our numbers
How did you get involved with APEN? to make a big impact. We’ve been working with major coalition
When I was at Stanford, I was involved with a lot of activism. partners combined with a lot of grassroots organizing and good old
A lot of the issues that I worked on dealt with the workers issues. fashioned protesting.
10 communicasians
a bay area organ
CommunicAsians WINTER09.indd 10 1/7/2009 11:15:47 PM
CA
empowerment
What strategies are employed to raise awareness and unite the against it were calling their legislature and it worked. It wasn’t
community? exactly a coordinated campaign, but it demonstrates the power
We can’t really get anywhere without our organizers and grass- that the people have. Grassroots organization and legislative action
roots leaders who feel strongly about these issues and are willing work hand in hand. Legislative work is a component that we have
to devote a lot of time and energy. We develop our work based to take into consideration when we do our grassroots organization.
on what their needs are since they have the closest connection to There are a lot of grassroots organizations that there are groups
the community. It really starts there. We do a lot of educational that focus on policy. We’re more than happy to work with these
sessions to get them informed about what the different issues are, organizations, but our strength lies in grassroots organizing.
what environmental justice is, how different policies will impact
them. We decide collectively how we want to do our work. So What can a student do to get involved with APEN or non-profit
from there, we execute. We knock on doors, make phone calls, organizations in general?
come to events, and roll people out to meetings. Part of our elec- The opportunity depends for each organization. I recommend that
tions work involves us going door-to-door, making tons of phone any Stanford student get involved with APEN by learning more
calls to pull in a lot of energy. about environmental justice, environmental racism and more about
the issues that we’re working on. Get informed about what’s go-
What is more effective: grassroots movements, or legislative ing on outside of the Stanford bubble. There are a lot of organiza-
action? tions looking for help, and the Haas center can connect you with a
I wouldn’t compare. It’s a false sort of comparison to think that non-profit organization. A Stanford student can offer a lot if their
you can have one and not the other. Legislative action can happen interest and passion are there. I got into working with APEN, but I
a lot of different ways in California. We have a system of ballot ini- didn’t come into it with an environmental justice perspective. My
tiatives and propositions where we Californians are the legislators. real passion and excitement at Stanford was with workers issues.
I remember reading that after the first week that after the bailout There are plenty of opportunities at Stanford to get involved with
was proposed and approved, thousands and thousands of people activism. n
c
a peek into eco-friendly
outure by Mel
issa Lu
u
o t h ; they d oo
iscov-
b
c l mb
r e d t hat ba be
e
making could
l e means ation fiber ng
i n g f a shio n a b
a n a r t icul s p u n i nto stro
e ’s - c
ent—it a decla ft fabri
a statem ersonal style, nd. On and so rs of
p ta ea
of your r which you s s with after y i n g
s f o o d d r c h
f ideal ems at of s e a the
ration o e, fashion se en you think
fac h u for
the sur movement. W y fashion, yo ect
e n d l s, p e r f y
the gre entally frien f burlap sack s e
m o de j e r
environ ental images tric homema fab r i c to
m c e n m - ir
ev o k e or e c eb e c o in the use
m p m aterial, , as people ar y con- use . T h is
he o w ever m e ntall d e s igns ention-
. H
jewelry asingly envi romote an ec
r o n o -
a n o n-conv ve away
all of mo n
re
ing inc king steps to ting itself in
p
f a b r i c is a ditional cotto orks
, t a f e s n . a l f t r a hi wc h
scious ani hio t o r-
l y w o rld is m high-end fas ani- from tha anic cotton, w effects of no
f r i e n d e v e n th i s m rd o rg rm f u l o ing
u s
s p e c t s of life— t few years,
s n o t i c e- towa nteract the ha . In addition t d of
the pa n
a asingly made to cou n production uce one pou lso
Within s been incre h a s co t to p r o d on a
n ha shion on mal s of water to tton producti cides
festatio o-friendly fa lks and fashi on co esti
c wa ast gall onal cotton, rld’s p ent of
able. E impact on cat During this p it i t h e w o
e n. od trad 1 percent of .4 perc
quite th oss the natio ek, health fo s e s 1 g r o w n on 2 able Cot-
acr e nt u onl y stain
shows l e s F a shion W t entertainme t h o u g h it is t i l e l a nd (Su
ge ar n- fer
Los An SoyJoy and onsored a ru - the world’s 08). n vironm -
en-
p a n y r t s p e n v i c t , 2 0 i n g e
com enA
ation G ring the work Among ton
s of Proje nda br produc
organiz t u s . h r y s and Li very step of ustain-
r
ow fea esigne ent
C ss to e using s t are
way sh lly-friendly d d at this ev l a warene ion line. By tha
ta se n d t a sh t dyes
ronmen ners showca duo Chrys a r ing their fa d low-impac ater system,
sig r- fo an w
the de wanese siste i n s p iration g able fabrics entering the ion in China
T a i r a w h i n f o r e u ct
we r e who d ’s c l o t ted b e g pr o d , and
d a W o n g ,
t i l e w o m e n
e r l a k e . t r e a
z i n g c l o t h i n
t i o n p ollution ice
Lin ersa Silv trali rta t tw
ylish, v nity of ol- cen transpo by boa
their st r L.A. commu ttalion, is a c - to eliminate uction units ain om dly
c mit-
m t h e i h e B a l y c o u g p r o d d a r e m
fro ,T nd in in rien
e i r c o mpany mentally-frie m bam- shipp Chrys and L nmentally f h re-
Th iron fro ear, nvir o wit
of env imarily l as a y o creating e tep is to work h part-
lection ing made pr lends as wel te d t ne x t s on it
w
ture cl
oth
a n i c c otton b a s h i o n . Their i n c o operati ecycling is
boo an ee silk.
d org ashion
f aterials iwan. R act,
- f r a r l y s t art on f ight cycled m heir native Ta Taiwan—in f g
cruelty sters got an e ere six and e a ners from t industry in recycli
n
The si t h e y w n d L i nd p o r t a nt w u p with a ey con-
ng; wh
en sa im gre se. Th
, Chry om an Linda eir hou dustry with
designi respectively es designed fr d Chrys and r o m t h
ld m ve oss f n in
years o ys with costu as since evol - facility acr ire the fashio y designs. n
p l a t e h e s i s o i n s p frie dl
n
put on s .
as
Their t mboo fabric, inda
th
tinue t ronmentally-
h e e t vi
bed s ts to ba s and L their en
r o m b ed shee aterial. Chry mboo
f m b a
demark field of
ters’ tra neers in the References
pio
are the
s The Battalion. www.thebattalion.us.
s Sustainable Cotton Project (2008).
www.sustainablecotton.org.
the
It’s a full body experience.”
m ?
far
by Kentaro Watari the spring (ES180B), and bolster interest and involvement
W
among students.
hen Jane and Leland Stanford converted their vast So the question is: why should anybody, let alone an API
plot of farmland into a university in 1876, they student, who most likely has never plowed the earth or been
vowed to maintain a farm on a portion of the land. inclined to do so, spend precious time with plants instead
In the Founding Grant for the university it was written, “It of the myriad of other opportunities available on campus?
y
shall be [the Trustees’] duty… [to] maintain on the Palo Even for the sustainably-inclined, the question that Michael
e-
Alto Estate a farm for instruction in Agriculture and all its Pollan posed of “why bother?” looms somewhere between
t-
branches.” the apathy that arises after one too many midterms and
is
In 1996, the Stanford community came together and club meetings, and the overwhelming disillusionment that
act,
reestablished the Stanford Student Farm, which had origi- comes about when one truly considers the size and scope of
ling
nally been founded decades ago, to fulfill this part of the climate change and the energy crisis.
con-
Grant over a century later. Farming the land is for you, and it is for all of us. Stu-
with
There are two types of Stanford farms: the Stanford dents already involved agree—it provides great stress relief
s. n Community Farm and the campus gardens. The commu- and a well deserved respite from the Stanford Duck Syn-
nity farm provides plots of farming land for lease to the drome. Locally grown produce reduces the university’s car-
Stanford community. The campus gardens are managed by bon footprint and energy use.
students and produce herbs, fruits, and vegetables for the Most significantly, the action of tilling the earth yourself
dining halls. Recently the university has brought on board and producing herbs, fruits, and vegetables to eat within the
a new Farm Educator, Sarah Wiederkehr. She aims to pro- Stanford community heals the modern day divide between
vide a greater educational component in environmentally man and earth, production and consumption, and everyday
and socially sustainable agriculture including a class in actions and their consequences. n
communicasians 13
{}
Picture This
An aqua-blue stream gently flows,
Unmoved by what lies in its path.
Running to a place no one knows
And no one asks, fearing its wrath.
The flaming sun radiates its glow,
While birds chirp at the break of dawn.
Butterflies perform a fine show,
Dipping high and low and then gone.
The icy-clear sky high above
Casts a few raindrops now and then.
The Heavens demonstrate their love
By subduing a storm once again.
The air chills with every cool breeze;
The flowers turn with the light winds;
A child gives off a single sneeze,
Then simply wipes his nose and grins.
A man fishing by the seashore
Is pleased to take par t in all this.
Content with such a tranquil bore,
He blows his son a tender kiss.
by Susan L. Chen
14 communicasians Photo courtesy of http://flickr.com/photos/28481088@N00/
ORGANIC LIVING
SAVE THE
ENVIRONMENT?
I
by Tiffany Lau shops stocked with local and organic foods have been on the rise.
felt a little intimidated when I walked into a Whole Foods for Many proclaim that the benefits of “organic” products, or products
the first time. The bright lighting and aisles of environmentally made with green resources and procedures, include nutritional value
conscious products seemed to be the opposite of the 99 Ranch and and promote eco-friendliness. But with organic products being nearly
Mariners markets I was used to. I shuffled down the aisle to the pro- double the price of non-organic products, is organic living worth it?
duce section and looked at the organic selection of fruits. I squeaked According to Mayo Clinic, there has been no conclusive data that
when I read the price on a package of grapes - $9 for a bag of grapes? shows that organic food has substantial nutritional value compared
Grapes rolled as the bag hit the table. I frantically cleaned up my mess to non-organic food. On the other hand, eating organic promotes
to escape once I noticed that everyone was staring. I immediately environmentally-friendly farming practices that reduce pollution and
scurried back to the comfortable conserve water and soil. It is a
setting of the closest 99 way to invest in the long-
Ranch once I left Whole term future of our planet
Foods.
With organic products and preserve resources
TIFFANY LAU
OR SAVE
MONEY?
Photos courtesy of http://flickr.com/photos/ppdigital/, http://flickr.com/photos/smcgee/, http://flickr.com/photos/elev3n/ communicasians 15
W
h e n the reputation of
B i l l being poorly paid do-
Dray- gooders, social entrepre-
ton created neurs have pioneered the idea
Ashoka in of doing well financially while
1980 to in- doing good for the world. Much like
vest in vi- technology startups are shaped by the
sionary vision and personality of their founders,
change by Ashni Mohnot social ventures are often as successful as
agents who solved social prob- their creators are evangelical about the new
lems with new paradigms, ideas they embody.
he created the field of social The zeitgeist has filtered down to college cam-
entrepreneurship, providing puses. Ensconced in Silicon Valley, a world hot-
competition to nonprofits and bed of social entrepreneurship, Stanford University
governments, and creating an is uniquely positioned to nurture the next generation
atmosphere of greater account- of social entrepreneurs. The annual Social Entrepre-
ability and efficiency in reform neurship Challenge run by the Business Association of
of the social sector. When Jessica Stanford Engineering Students (BASES) has produced
and Matt Flannery began Kiva to some fascinating new social ventures, one of which is
connect lenders in the U.S. to African Gumball Capital (http://www.gumballcapital.org/), the
entrepreneurs in need of capital, they winner of the 2007 Stanford Entrepreneurship Challenge
spearheaded a social lending revolution and now a full-fledged student-run nonprofit. Gumball’s
that facilitates resource transfer between mission is to engage students in micro-entrepreneurship
rich and poor segments of the population to raise funds for microfinance, creating positive social
in sustainable and scalable ways. Bill impact. I direct Gumball’s newest program, Gumball
Drayton, founder and CEO of Ashoka fa- University (http://www.gumballuniversity.org/blog/),
mously said, “Social entrepreneurs are not an online portal for first-timers learning about social
content just to give a fish or teach how to entrepreneurship and microfinance.
fish. They will not rest until they have Gumballs are a metaphor for change. A small
revolutionized the fishing industry.” amount of money in a gumball machine lets one
Social ventures are known for the gumball roll out, while shifting the rest slightly
depth of their reach. They steer away closer to the exit. Gumball Capital seeks to cre-
from one-time fixes to social problems, ate the same impact in the developing world
instead advocating sustainable solu- where each entrepreneur who escapes
tions that help as many people in as poverty generates greater wealth for the
many places as efficiently as possible. whole community through goods, jobs,
Social ventures often run on finan- and services, and increases the
cially sustainable business models, standard of living for his own
sometimes rejecting nonprofit status family, thereby breaking
to avoid dependence on dona- the intergenerational
tions or charity. While non- cycle of poverty. n
profit workers
16 communicasians