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Financial Strength Return on investment Leverage Net Income EPS ROE Cash Flow Average Competitive Advantage Market share Product Quality Customer Loyalty Control over other parties Rating 4 4 6 5 5 4 4.67 Rating -1.00 -1.00 -1.00 -2.00 Environmental Stability Rate of inflation Demand Changes Price Elasticity of demand Competitive pressure Barriers to entry new markets Risk involved in business Average Y-axis Industry Strength Growth potential Financial stability Ease of entry new markets Resources utilization Profit potential Demand variability Average -1.25 Average X-axis Rating -3 -3 -1 -3 -3 -2 -2.5 2.17 Rating 5 5 4 4 5 3 4.33 3.08
FS Conservative Aggressive
C A Defensive Competitive
IS
ES