Professional Documents
Culture Documents
Jet Airways
Jet Airways
Presented By:
Avinash Kashyap ( 20090179) C. Pandiyan ( 20090114) Deepak Taneja (20090116) Navneet Katoch ( 20090132) S.Anil Rao (20090148)
INTRODUCTION
Jet Airways (INDIA) Private Limited is Indias Leading Private Airline. It Boast a Market Share of about 28 Percent. It Carries about Seven million Passengers a year. Its Reputation for Punctuality and Outstanding Service Attracts a Large Customers.
KEY DATES
1993: Jet Airways Begins Domestics operations Flying Boeing 737 Jets. 1997: Kuwait Airways and Gulf Air Sell their Stakes in Jet Airways. 2004: The First International Services is started.
MAJOR COMPETITORS:
Market Segmentation: - Economic Class - Business Class - Premium Class Target Customers - Business Class - Economic Class(Jet Lite)
MARKET SHARE
RECENT PROBLEMS:
In Oct 2008 around 1900 employees were fired out of which 800 were laid off. Strike was supported by Politicians, staff and public. Due to it, later these employees were taken back.
RECENT PROBLEMS(CONT.)
N.A.G( NATIONAL AVIATORS GUILD ) formed on 24th July claiming a membership of 680. (Trade Union Of Jet) Due to which 2 Senior pilots were fired. On 23rd august (NAG) warned that they would go on strike from Sept. 7th if both the pilots are not reinstated. Fortunately on 13th Sept. after loss of crores and goodwill strikes ended.
Due to Strikes Jet had to: Accommodate passengers on the other carriers.
Market Driver.
WEAKNESSES
Strikes.
OPPOURTUNITIES
THREATS
Strong competitors.